The Macro Environment
Political Aims have been made by pressure groups to encourage governments to reduce excess waste. For example, the government funded group, Zero Waste Scotland, said that “that consumers should refuse all needless singleuse items” (Allardyce, 2019). This interest in reducing waste has gained more traction following shows such as Blue Planet which shone a light on the catastrophic impact plastic had on the marine environment.
Environmental The Extinction Rebellion campaign gained media attention in 2019 and helped highlight the critical need for a global sustainability shift. The aim of the group is to get governments to become more transparent in regards to the “climate and ecological emergency” (The Guardian, 2019). This shows that the general population are becoming more enlightened regarding the needs of the environment. This interest in sustainability is also filtering across to large conglomerates. Unilever aimed to half “its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic” (Unilever, 2019). This step towards a circular economy is a move that many businesses will be looking to make in order to reduce their environmental impact.
Figure 7: Waste Cosmetics Figure 8: Extinction Rebellion Figure 9: Waste Free
B.E.A.M bettering environment and mind
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