Vision Statement- Future Considerations: Launch App: B.E.A.M will develop an app in future to extend its omni-channel offering. This will add flexibility for the user’s shopping experience and create another touchpoint for the brand to connect with the consumer.
Spa Treatments:
The in-store experience could be enhanced further by providing customers with an opportunity to receive spa treatments. This will create a bigger incentive for them to enter the physical stores, which will allow the brand to engage with the consumer base more and develop that relationship. It will also extend waste-free brand promise as it will be a chance for customers to clear their minds of waste mental energy by reducing stress. This also taps into the consumer’s passion for self-care and mindfulness.
Online Community: The brand will build an online community via a two-way advice forum where customers can discuss their makeup problems and their experiences with the brand’s products. This will help to create an authentic community free of bias, which will build trust with the consumer base.
Extend Product Range: The product range could potentially be expanded to included skincare, haircare and fragrance products. This would help B.E.A.M become a more holistic waste-free beauty brand to reduce the risk of over-reliance on a solely cosmetic product offering.
Department Store Concessions: The brand could look at opening concessions in a few large department stores. As the product viability is heavily reliant on instore activities it could help tackle the issue of falling footfall in department stores over the past few years (Moller, 2019). The immersive physical experience could help revitalise the department stores and allow B.E.A.M to increase its brand exposure.
B.E.A.M bettering environment and mind
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