Saving Grace Rupert Tait, Founder of Smith Tait Lighting Consultants, tells us more about his newest creation: Lightified – an online tool aimed at streamlining the specification process.
T
he lighting industry is highly competitive and
demands that professionals work within tight deadlines and under immense pressure. As a
means of easing some of that pressure, founder of Smith Tait Lighting Consultants, Rupert
Tait, has created Lightified, a new online tool that aims to enable lighting professionals to
fulfil their roles as efficiently as possible.
“Lightified was created to ease this pressure by digitising the
current offline process,” Tait explained. “Outside of Lighting (and
construction in general) we’ve seen digital revolutions in everything from F&B to Travel; with automation revolutionising processes and enabling companies to be far more efficient. The pressure lighting professionals experience is largely the result of an offline, highly
analogue process – where being faster or more efficient is achieved by hiring more people, rather than optimising processes.”
Why was Lightified Created?
Tait is someone that has experienced this pressure first hand – as founder of Smith Tait Lighting Consultants, which over the
last decade has grown into a multinational company with four
global offices and a large market share across the MENA and SEA
regions, and also in previous roles where he worked as a supplier in South Africa, where he explains the industry demands “were only magnified by the logistical nuances of the region”.
It is from these experiences that Tait envisioned Lightified. “The concept of Lightified in its most embryonic stage was designed as a tool to help my team leave the office on time,” he said. “It
wasn’t long however, before it became clear that Lightified could
be the saving grace of lighting professionals globally, and the tool developed into what clients see today.”
Since it started, Lightified has been chosen to participate in two Rupert Tait, Founder of Smith Tait Lighting Consultants & Creator of Lightified
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start-up accelerator programmes; the first was the Dubai Smart
City Accelerator by Startup Bootcamp, where Lightified was chosen
