APPETISERS
Together Again As part of a brand-wide refresh, Sheraton Hotels & Resorts has revealed
thrive,” continues Helper. “It is a scalable concept with multiple
further details of its new F&B concept set to roll-out across all 446
components for casual interactions throughout the day.”
properties worldwide.
The additional components can be selected by individual owners from
Drawing on its roots as a community hub, the new approach creates a
a kit of parts and include The Studios – flexible gathering spaces that
holistic experience with spaces to connect, where guests feel comfortable
are enclosed in glass so that guests can meet in privacy while benefitting
whether working, dining, meeting or relaxing. “Our overarching design
from the energy of the lobby – and The Community Table, a workspace
vision is based around the art of gathering,” explains Brittney Hepler,
with integrated lighting and wireless charging stations that invites
Senior Design Manager with Marriott’s Global Design Strategies team.
guests to work or dine as a group, or alone together.
Speaking via video conference, she continues: “It is an art form to create
The new vision can now be seen at properties in Tel Aviv, Dubai,
spaces that really welcome guests and support meaningful experiences;
Denver and Guangzhou with regional nuances in the cuisine and design
within our spaces, guest and locals should feel a connected sense of
details. “This is a pivotal moment for Sheraton as we see hotel owners
belonging, both physically and emotionally.”
embracing the new vision and bringing it to life for the first time,”
A focal point of the lobby, the F&B concept – known as Coffee Bar
concludes Amanda Nichols, Senior Director and Global Brand Leader.
Bar – is a central pillar of the new vision. Part bar, part coffee bar, part
“Over the past 80 years, Sheraton has always offered guests the time-
market, it is designed to transition seamlessly from day to night, with
honoured assurance of a welcoming community. We’re proud to have
dining and imbibing options that are locally-sourced and customisable
built on this legacy in the new concept, creating an environment where
to accommodate all tastes and time schedules. “This is the heartbeat
guests can enjoy all the familiar comforts of the Sheraton brand, but
of our public space, and it’s what really makes our communal energy
with fresh, contemporary updates.”
