Highway | Mall | Park

A View 4 You competition entry 19/3/2011

UNFOLD

SHOPPING

Conventional shopping is like shopping in a closed box, smothering and boring.

By unfolding the shopping mall, the customers are invited into a more appealing shopping environment. This also opens up the opportunity to create green as the new fashion to the indoors.

The almost linear site next to the A4 highway creates an intriguing two-fold question here: how to create a peaceful and recreational indoor shopping experience, while at the same time, impress the road travellers from outside?

Taking the site conditions (location, size, shape) as the base condition, we have introduced key concepts as OPENNESS, GREEN FASHION, DIMENSION in order to create distinctive visual and spatial quality in this building.

HIGHWAY

CRUISE

How to attract the attention of the by-passers on the highway within several seconds? How to reintroduce the understanding of real dimension at the speed of 60 km/h? By introducing the legendary liner, the goal is achieved.

210m = ?

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ROOF

RISE

CUT

FOLD

GREEN

CIRCULATION

High above the shops, the roof is an eye catching element within the design. A pattern that changes in density and direction, creates an ever changing image of the daylight for the visitors inside.

SERVICE CORES Small artistic folleys placed in the indoor lanscape act as services cores, for both customers and staff.

BRAND CENTERS The Brand Centres are open shops in a free floorplan, only separated by small patches of grass, creating a visual border, but not a physical barrier. This spacious design creates a feeling of freedom and luxury.

FLOORPLAN The floorplan is determined by the shape and direction of the location.

By applying multiple operations to the floorslab, a dynamic and interesting routing, making use of the entire length of the building.

Adding green walls enhances the overall experience.

PEACE/NOISE CONTRAST DAY/NIGHT CONTRAST

FACADES The facades are complimentary to each other.

The Bospoort facade creates a vivid image during the day, while at night the A4 facade lights up.

void

F3 (Level 13.00m)

Longitudinal Section

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40m

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F2 (Level 7.50m)

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F1 (Level 3.00m)

GF (Level Âą0.00m) N

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A

Pavilion

If I am too lazy to walk, may I roll down the slope?

This coffee tastes horrible, but the sunshine makes me feel good.

A Pavilion

B

Pavilion

Oh my God, there are now walls! I feel so liberated shopping here!!

SShops hops without walls w alls are ideal for sshoplifters, hoplifters, like me! me!

B

Pavilion

C

Pavilion

If I climb on this red house, maybe I can reach that balloon

Before B efore I continue sshopping, hopping, I can take a nap here.

C Pavilion