Alpina - Édition 2024

EDI TO RIAL

On behalf of everyone at The Alpina Gstaad, I’m delighted to welcome our esteemed guests and dear friends. This year, we’re thrilled to share some exciting updates with you. Our new restaurant concept and breakfast offerings promise a delightful culinary journey, while the redesigned, cosy terrace invites you to relax, whether on warm summer nights or sunny winter days. We’re truly honoured to have been awarded Three Keys by MICHELIN Guide and named Best Hideaway Hotel by “Die 101 Besten Hotels”. A special thank you to Mr. Carsten K. Rath for this distinction in the very first ranking in Switzerland.

I also extend my appreciation to Mr. Karl Wild for his invaluable support in 2024, as well as Gault&Millau for recognising Megu with 16 points, celebrating the exceptional quality of our culinary offerings. I deeply value Mr. Claus Schweitzer and Bilanz for the great recognition in the ranking of the Best Holiday Hotels Switzerland.

Nadine

Friedli, General Manager

These achievements are a testament to our team’s hard work and dedication, visible in every detail — from the warm welcome at reception to the thoughtful touches in each room, restaurants and spa. I am grateful to be part of such a wonderful team. We would like to extend our sincere thanks to the ownership, whose unwavering vision and support continue to inspire and elevate our journey. Most importantly, the entire team and I would like to thank and to celebrate our dear guests for their loyalty over the years. Thank you for choosing The Alpina Gstaad, where every moment is crafted to create lasting memories, all while embracing the beauty of our natural surroundings.

AGENDA

31st December 2024

New Year's Gala at The Alpina Gstaad

24th December 2024

Christmas Dinner at The Alpina Gstaad

Celebrate Christmas Eve in style at The Alpina Gstaad. Indulge in a gourmet feast surrounded by festive decorations and live music. The cosy Alpine ambiance and stunning views make for an unforgettable holiday experience. For more details, visit www.thealpinagstaad.ch

27th December 202411th January 2025

Gstaad New Year Music Festival

Ring in the New Year with enchanting classical music concerts at the Gstaad New Year Music Festival. Acclaimed musicians from around the globe perform in picturesque venues, creating a magical start to the year. Experience the harmony of music and the charm of Gstaad. Programme on www.gstaadnewyearmusicfestival.ch

Welcome 2025 in grand style at The Alpina Gstaad's New Year's Eve Gala. Enjoy live entertainment, an exquisite buffet, and a dazzling fireworks display. This elegant celebration in a stunning Alpine setting promises an unforgettable evening. Details on www.thealpinagstaad.ch

24th January 2025

The Alpina Cup

Experience the thrill of this full-day event on the slopes of Gstaad, graciously hosted by The Alpina Gstaad. It begins with a ski race between students from Gstaad and Le Rosey, followed by a hockey match featuring Le Rosey students against a team of Gstaad students and locals. Spectators can enjoy mulled wine and waffles during the match. The day concludes with a memorable prize ceremony hosted at The Alpina Gstaad. For more details, contact events@thealpinagstaad.ch

25th January 2025

WoW Gstaad

Join literary enthusiasts at this inspiring festival celebrating the power of words. Founded in 2020, WoW brings together renowned authors, thinkers, and artists for a day-long series of engaging talks, discussions, and readings. Delve into the minds of literary greats through an intimate and enriching exploration of literature in an unforgettable environment. For more information, visit www.wowgstaad.com

Christmas Dinner at The Alpina Gstaad

© Lisa Mazzucco

Virgil Boutellis-Taft at Gstaad New Year Music Festival

31st January8th February 2025

Sommets Musicaux de Gstaad

Immerse yourself in classical music at the Sommets Musicaux de Gstaad. This prestigious festival showcases young, talented musicians in intimate venues, offering a close and captivating musical experience.

Visit www.sommets-musicaux.ch for details

31st January2nd February 2025

Elevation 1049

Discover contemporary art in the snowy Alps at Elevation 1049. This unique outdoor exhibition features international artists, blending creativity with the natural beauty of Gstaad's winter landscape. Explore installations and performances against the stunning snowy backdrop.

Details on www.elevation1049.org

2nd - 6th July 2025

Swatch Beach Pro Gstaad

Catch the action at the Swatch Beach Pro Gstaad, a premier beach volleyball tournament. Watch top international teams compete in a breathtaking outdoor setting, offering thrilling matches and vibrant summer energy.

Visit www.beachgstaad.ch for more

Gstaad Menuhin Festival & Academy

Enjoy world-class classical music at the Gstaad Menuhin Festival. Founded by Yehudi Menuhin, this festival features renowned artists performing in stunning venues, creating a perfect experience for music lovers.

Learn more at www.gstaadmenuhinfestival.ch

18th July 6th September 2025 12th - 20th July 2025

EFG Swiss Open Gstaad

Witness top-tier tennis at the EFG Swiss Open

Gstaad. This prestigious ATP tournament on clay courts attracts top players and offers thrilling matches in the scenic Swiss Alps. The vibrant atmosphere adds to the excitement.

More information on www.swissopengstaad.ch

Gstaad Menuhin Festival & Academy

1st August 2025

National Day at The Alpina Gstaad

Celebrate Swiss National Day at The Alpina Gstaad with traditional music, local delicacies, and a spectacular fireworks display. Enjoy the festivities in a luxurious Alpine setting, making it a day to remember.

Details on www.thealpinagstaad.ch

21st - 24th August 2025

Hublot Polo Gold Cup Gstaad

Enjoy the elegance and excitement of the Hublot Polo Gold Cup. International teams compete in this prestigious tournament, blending sport and sophistication. The stunning scenery and high-level competition make it a must-see event. For more, visit www.polo-gstaad.ch

End of August 2025

Gstaad Züglete

Experience this traditional festival marking the cattle's descent from mountain pastures to valleys. Enjoy parades, music, and local cuisine, celebrating Swiss rural heritage and culture. Learn more on www.gstaad.ch

12th - 13th September 2025

Country Night Gstaad

Dance and sing along at Country Night Gstaad, featuring top country music artists. This popular festival combines Swiss hospitality with country music charm, drawing fans from near and far for a memorable celebration.

Details on www.countrynight-gstaad.ch

Hublot Polo Gold Cup Gstaad

National Day at The Alpina Gstaad

Country Night Gstaad

NEWS

FESTIVE

Elegance

Bvlgari's new boutique in our hotel embodies the warmth and joy of being “at home”. The elegant space invites connection and belonging, with every detail, from décor to service, celebrating the festive spirit. Here, heartfelt gifts become cherished symbols and meaningful talismans, transforming moments into lasting memories.

For more information, contact Anna Magurano, Bvlgari Store Manager at The Alpina Gstaad: +41 79 237 86 02.

ELEVATED Wellbeing

The in-house Aesthetics Clinic at The Alpina Gstaad, led by Dr. Xavier Tenorio, offers a comprehensive approach to beauty and wellbeing with advanced treatments, from stem cell therapy to non-surgical options like dermal fillers, laser treatments, and IV therapy — perfect for an immune boost. Specialising in both rejuvenation and longevity, the tailored solutions help you look and feel your best.

RAILWAY Revival

Take the GoldenPass Express from the Swiss Riviera across the Pays-d’Enhaut to the majestic Bernese Alps, experiencing a journey 100 years in the making. With no change required between Montreux, Gstaad and Interlaken, this seamless adventure connects two regions like never before. Fun fact? At the inauguration in December 2022, two trains were named in honour of Shania Twain and Mike von Grünigen.

Visit: www.gpx.swiss

CHILD'S Play

Starting in Spring 2025, a new locomotive will enhance the children’s railway at Alpenruhe. Featuring a modern design and promising extra fun, it’s set to become a highlight for families. The new addition aims to attract both young and adult visitors for an exciting experience in the upcoming season.

Visit: www.alpenruhe.ch

REDEFINING EXCELLENCE

THROUGH INNOVATION

Uncover the stories shaping our vision of excellence. Leading the way is to.org, where Co-Founder Nachson Mimran, along with Arieh Mimran, redefine philanthropy through creative activism. This spirit of innovation extends to our Director of Finance, Alexander Pollak, whose strategic insight strengthens our commitment to unparalleled quality, focusing on both guest experience and sustainability. Building on our exceptional offerings, The Alpina and Penthouse Residences

introduce a new haven of tranquillity within the hotel, providing top-tier experiences. Executive Chef Martin Göschel’s low-waste culinary approach and Megu’s refined dining experience reflect our dedication to mastery, while our new contemporary art acquisitions and wellness breakthroughs elevate every aspect of your journey with us. This commitment to excellence is reflected in the numerous awards we’ve been grateful to receive this year.

IN TER VIEW

WITH ALEXANDER POLLAK

“WHAT I ENJOY MOST IS BLENDING FINANCIAL STRATEGY WITH HOSPITALITY MANAGEMENT.”

HOSPITALITY MEETS STRATEGY

Discover how Alexander Pollak, Director of Finance at The Alpina Gstaad, blends financial strategy with innovation to maintain our hotel's prestige and success.

Can you describe your role as Director of Finance at The Alpina Gstaad?

As Director of Finance, I’m responsible for ensuring the hotel’s financial health. This includes everything from financial reporting and budgeting to forecasting and compliance. The luxury hotel industry has its unique challenges, such as managing cash flow in a seasonal business and adapting to market changes. What I enjoy most is blending financial strategy with hospitality management, driving the hotel’s longterm success while ensuring financial integrity and delivering an exceptional guest experience.

How do you balance financial stability with investment in guest experience and luxury standards?

Balancing financial stability with investment in guest experience is central to my role. Luxury comes at a cost, and as guests’ demands for highly personalised services grow, so do the expenses. These investments, however, are essential to not only meet expectations but to stay competitive in a demanding market. It’s all about making the right investments to elevate the guest experience while ensuring profitability. This balance is reflected in room prices, which are key to maintaining our high standards.

How does your department support the hotel’s environmental initiatives?

We integrate sustainability into all aspects of our operations, ensuring our green purchasing policy is upheld. The Alpina Gstaad is located in the beautiful Saanenland region, and we take our responsibility

to protect it seriously. We work with eco-certified suppliers and rely on the EarthCheck Environmental Management System to monitor metrics like greenhouse gas emissions, energy efficiency, freshwater conservation, and waste management. These efforts are measured annually against EarthCheck’s 10 key performance indicators (KPIs), ensuring we balance environmental responsibility with business performance.

How has the luxury hospitality financial landscape evolved, and how has The Alpina Gstaad adapted?

Luxury hospitality has shifted towards personalised, experience-driven stays and sustainability. We’ve embraced revenue management tools, invested in eco-friendly technologies, and enhanced guest personalisation through tech, allowing us to offer tailored experiences while improving operational efficiency.

What are your key goals for your first year as Director of Finance?

In my first year, my focus is on strengthening financial performance and supporting the hotel’s growth and sustainability goals. By refining financial reporting and optimising costs, we’ll provide real-time insights that drive profitability. I’ll also ensure our investments align with sustainability initiatives, reducing carbon emissions and energy use while fostering financial accountability across the hotel.

YOUR ALPINE

GETAWAY AWAITS

Ready for an unforgettable mountain retreat?

Experience the new Alpina and Penthouse Residences, where privacy, stunning views, and exceptional amenities are yours to enjoy.

Nestled in the heart of the Swiss Alps, our two superb pads will make you want to stay forever: the Alpina Residence and the Penthouse Residence. Designed for families and groups craving the ultimate retreat, these apartments promise privacy, comfort, and exclusive access to all the high-end features of the hotel. With private entrances and ample parking, these expansive 5-bedroom havens redefine the essence of Alpine refinement.

Alpina Residence: a Private Sanctuary

Imagine waking up to the serene beauty of Saanenland, where every window frames a postcardperfect view of snow-capped peaks and lush forests. The Alpina Residence, sprawling over 700 square metres (7,535 square feet) on the ground floor, embodies this dream. This residence offers a unique blend of splendour and welcoming ambiance, creating a sanctuary that will make you feel at home,

yet with the unparalleled services of The Alpina Gstaad just steps away.

Every detail of the Alpina Residence is crafted for ease and indulgence. The five bedrooms, each with its own private bathroom and walk-in closet, promise restful nights and relaxed mornings. The vast terrace, complete with a sunken outdoor whirlpool, invites guests to soak in the stunning views and fresh mountain air. The grand living area, featuring a main lounge, cinema room, library, bar, and dining room, provides ample space for relaxation and entertainment. The modern, spacious kitchen, fully equipped with a wine cooler, ensures that every culinary need is met, with a separate corridor for staff to maintain privacy and seamless service. Guests also benefit from eight private parking spaces in the underground garage, accessible through a private entrance, and staff accommodations in two studios. The Alpina Residence offers a bespoke experience that is both exclusive and unforgettable, providing a tailored retreat in the heart of the mountains.

THE PENTHOUSE RESIDENCE OFFERS A REFINED RETREAT.

Penthouse Residence: a Duplex of Distinction

For those who prefer to be above it all, the Penthouse Residence offers an upscale retreat on the top two floors of The Alpina Gstaad’s West Wing. Covering 520 square metres (5,600 square feet), this duplex exudes sophistication with its open-plan design and sweeping views of the secluded Alpine landscape from multiple balconies.

The Penthouse Residence combines elegance and functionality, ensuring a stay that is as comfy as it is stylish. The five bedrooms each feature private bathrooms, closets, and balconies, providing personal sanctuaries within the larger space. The grand living room, with its high ceilings, encompasses a main lounge, dining area, bar anteroom, a cosy TV nook with a fireplace, and a library on the mezzanine. The modern and fully equipped kitchen is perfect for creating gourmet meals, complete with a wine cooler and private entrance. The retreat also includes six private parking spaces in the underground garage and staff accommodations in two studios. The Penthouse Residence offers a refined retreat for those who seek the pinnacle of sophisticated living, combining elegance with breathtaking mountain views.

The Alpina Residence

The Penthouse Residence

A YEAR OF

AWARDS

The Alpina Gstaad swept prestigious awards across various categories in 2024.

From hotel rankings to individual accolades, our team garnered recognition for its outstanding service, refined savoir-faire, and exceptional gastronomic experiences. Our commitment to distinction was

celebrated with a series of prestigious awards, solidifying The Alpina Gstaad’s status as one of Switzerland’s premier hospitality destinations. Falstaff named us the Best Hotel in Switzerland, commending our seamless blend of elegance and impeccable guest service. Adding to this honour, Die 101 Besten Hotels awarded us Best Hideaway Hotel, praising the tranquil, discreet atmosphere that makes The Alpina Gstaad a preferred escape for those seeking privacy and luxury. Ranked sixth in Karl Wild's “Holiday Hotels Ranking”, The Alpina Gstaad stood out for its superior guest experience and leisure offerings, underscoring the hotel’s dedication to providing a world-class stay.

Our General Manager, Nadine Friedli, was recognised as the Rising Star of the Year by the Karl Wild Hotel Rating, marking her as one of Swiss hospitality’s most promising leaders, thanks to her visionary leadership and dedication to unparalleled quality. Culinary mastery also took centre stage, with Megu, our renowned Japanese restaurant, earning 16 points from Gault&Millau for its precision and refined dining offering.

Crowning a remarkable year, we ranked 3rd in Best Holiday Hotels Switzerland by BILANZ and became the only hotel in Gstaad to receive Three Keys in the MICHELIN Guide 2024, joining an elite group of just nine Swiss hotels honoured for their exceptional standards.

Discover even more of our award-winning achievements in the box on the right.

Further Distinguished Honours

● 12th in Rest of Europe – Condé Nast Traveller Readers' Choice Awards 2024

● 5-Star Rating – Forbes Star Awards

● Top 100 Best Suites in the World – Elite Traveler

● Best Classic Spa – Falstaff Travel Spa Guide 2024

● Sommet by Martin Göschel – Grandes Tables de Suisse

● Best Hotel Bar Finalist – Swiss Bar Awards (The Alpina Lounge)

THE HIGHEST RECOGNITION IN THE MICHELIN GUIDE’S NEW HOTEL AWARDS.

TESTAMENT OF DISTINCTION

Three MICHELIN Keys

We are deeply honoured to have received Three Keys in the MICHELIN Guide 2024, the highest recognition in its new hotel ranking. As these prestigious keys make their debut, The Alpina Gstaad is proud to be amongst the first to earn them, standing out in the guide's new selection of over 5,000 exceptional hotels across 120 countries. Similar to the stars awarded to restaurants, these keys are dedicated to hotels and reflect a rigorous evaluation process, conducted by experts who anonymously test each property. They are granted based on five key criteria: serving as a gateway

to the destination, excellence in architecture and interior design, consistent quality in service and comfort, a distinctive personality that sets the hotel apart, and a seamless balance between the experience offered and the price paid. This accolade highlights The Alpina Gstaad's dedication to redefining refinement, from its thoughtful design that captures the essence of the region to its commitment to impeccable service and attention to detail. Being granted Three Keys is a testament to our consistent pursuit of excellence, continually setting new benchmarks in hospitality.

A FAIR SELECTION PROCESS THAT HIGHLIGHTS EXCEPTIONAL PROPERTIES.

Die 101 Besten Hotels

We are thrilled to announce that The Alpina Gstaad has been named the Luxury Hideaway of the Year in the inaugural ranking of the 101 Besten Hotels, which includes Switzerland, Austria, Südtirol, and Germany. Founded by renowned hotelier Carsten K. Rath, this classification originated in Germany and is set to revolutionise the hospitality landscape in Switzerland. It is built upon a robust evaluation system, incorporating guest feedback from leading review platforms, accolades from esteemed

publications like the MICHELIN Guide and Forbes, and expert assessments conducted by industry professionals. This comprehensive approach ensures a fair and transparent selection process that highlights exceptional properties.

Receiving this prestigious nomination is a testament to The Alpina Gstaad’s commitment to creating unforgettable experiences for its guests, with a focus on bespoke service, distinctive design, and an authentic sense of place.

SWITZERLAND'S FINEST

Karl Wild Hotel Rating

We are delighted to share that The Alpina Gstaad has secured the sixth position in Karl Wild’s prestigious “Holiday Hotels Ranking” for 2024, and our General Manager, Nadine Friedli, has been celebrated as the “Rising Star of the Year” by the Karl Wild Hotel Rating, marking her as one of the top emerging talents in Swiss hospitality. These rankings are part of the renowned “Die 100 Besten Hotels der Schweiz”, established over 27 years ago by esteemed hotel expert and journalist Karl Wild as the definitive guide to Switzerland’s top accommodations. Published in the SonntagsZeitung and, starting next year, in the NZZ, it highlights the nation’s top hotels. Detailed descriptions of each property are available in his book of the same name, where hotels are meticulously assessed based on criteria such as overall impression, value for money, investment activity, and guest reviews. Karl Wild’s extensive industry knowledge ensures a fair and transparent selection of exceptional establishments. This esteemed recognition reflects The Alpina Gstaad’s dedication to creating memorable experiences through personalised service, unique design, and a deep connection to our Alpine heritage.

THE DEFINITIVE GUIDE TO SWITZERLAND’S TOP ACCOMMODATIONS.

IN TER VIEW

“OUR PHILOSOPHY EMPHASISES GUEST COMFORT, SUSTAINABILITY, AND ATTENTION TO DETAIL.”

HOUSEKEEPING EXCELLENCE: A GSTAAD VISION

Our Alpina Housekeeping Academy empowers its team through professional growth and meticulous standards.

Housekeeping is more than just a service — it’s the heartbeat of The Alpina Gstaad. Executive Housekeeper Daniela Probost, along with her skilled team including Alexandra, Armanda, Antonia, Chiara, and Olena, work together to create exceptional guest experiences. The Alpina Housekeeping Academy, developed over 25 years, embodies their commitment to growth and excellence. In this interview, Daniela and her team discuss how the Academy enhances both staff expertise and guest satisfaction.

What distinguishes the housekeeping philosophy at The Alpina Gstaad?

Our philosophy emphasises guest comfort, sustainability, and attention to detail. Continuous training is crucial to maintaining our high standards and encouraging professional growth. What sets us apart is our eco-friendly approach — we use just two cleaning products for bathrooms and water for dusting, balancing environmental consciousness with refinement, ensuring an unforgettable stay for our guests.

Can you tell us about the different housekeeping roles?

Our team ensures smooth operations while fostering staff development. Trainee head room attendants make sure rooms are perfectly prepared and guest requests are handled. Floor supervisors uphold high standards in line with LQA (Leading Quality Assurance) guidelines, while trainers ensure that all protocols are followed. Trainee supervisors help with training new members, checking rooms, and refining processes. Across all roles, our focus is on delivering

memorable guest experiences, maintaining safety, and ensuring top quality.

What eco-friendly practices have you introduced?

We’ve implemented several initiatives, such as reusing flowers, recycling glass, paper, aluminium, and coffee capsules, and replacing plastic bottles with refillable glass ones. We’ve reduced chemical use by focusing on manual cleaning methods, and bed linens are changed only upon guest request. Room dispensers are refilled daily with palm oil-free, paraben-free products. Our wool slippers, made from 100% natural materials, serve as keepsakes for guests. Additionally, we’ve cut down on water and energy usage by cleaning with ambient temperature water. Other innovations include switching from paper lists to iPads, reusing sponges, and adopting eco-friendly amenities. Through EarthCheck — a globally recognised certification for sustainable tourism — we continuously find ways to reduce waste, conserve resources, and improve our environmental performance across the hotel.

Can you describe a particularly memorable or challenging situation you’ve encountered, and how you managed it?

One unforgettable moment was arranging the delivery of 5-metre Christmas trees by helicopter for a special guest in one of our residences. We’ve also had the pleasure of spelling out “Marry Me” with 8,000 roses on the lawn, creating a truly magical experience. Another challenge involved building a real-size gingerbread house in the garden for Santa’s arrival and managing complex decorations for events

IN TER VIEW

like the Super Car event, which included setting up a 50-metre table. We aim to create “wow” moments for guests, whether it’s through elaborate set-ups or simply exceeding their expectations. Sometimes, a guest’s sincere thank you can leave the biggest impression.

What led to the creation of the Alpina Housekeeping Academy, and how does it support The Alpina Gstaad’s vision?

The Housekeeping Alpina Academy was developed to offer career opportunities to those without formal hospitality training, while addressing the demand for highly skilled housekeeping staff. The Academy’s mission is to train the best room attendants and supervisors by fostering a passion for knowledge and personal growth. It allows our team to build professional portfolios and ensures The Alpina Gstaad has a consistent pipeline of skilled, dedicated staff. The Academy reflects our belief that anyone, with the right support, can grow and succeed in a hospitality career.

How do you ensure that housekeepers are trained to deliver personalised service while meeting

The Alpina Gstaad's luxury standards?

Delivering personalised service is our priority, and we achieve this through continuous, hands-on training that follows LQA guidelines. We hold daily meetings to align our efforts and run situational drills,

like fire evacuations, to keep everyone prepared.

Our guest profiles are updated regularly, allowing us to tailor our service to each guest’s preferences. We also encourage open communication with guests to ensure their needs are fully understood. Through our Housekeeping Academy, we provide personalised training with videos, checklists, and practical sessions. We track progress with quizzes and exams to ensure both theoretical knowledge and practical skills meet our high standards. With regular supervision and personalised guidance, we help our team focus on delivering bespoke service. Graduates of our Academy must pass an exam to advance, ensuring they meet the expected luxury standards.

How has the Academy influenced the career growth of the housekeeping staff?

The Academy has had a significant impact on career progression within our team. Antonia, for instance, began as a room attendant with no formal training and is now a third housekeeper. Armanda, a trainer, uses her experience to mentor new team members. Many of our staff, upon leaving The Alpina Gstaad, find it easy to secure positions elsewhere, thanks to the strong foundation provided by the Academy. It serves as a school, offering a clear path for career growth, with opportunities for higher roles, more responsibilities, and increased knowledge.

THE ALPINA HOUSEKEEPING

ACADEMY

WAS DEVELOPED TO OFFER CAREER OPPORTUNITIES.

HOW TO BECOME

A CREATIVE ACTIVIST

Founded by brothers Nachson and Arieh Mimran, to.org is transforming philanthropy and business, proving we can have fun, make money, and do good with a “Creative Activist” mindset.

In a world where climate change and human displacement are pressing concerns, to.org stands out as a beacon of hope: “When my brother Arieh and I first started out on this journey together, we spent a couple of years learning and travelling the world. We attended conferences, met changemakers, activists, and entrepreneurs, and realised that we could actually build a thesis showing that traditional capitalism can be approached differently,” states Nachson, who is the Co-Founder of to.org and of The Alpina Gstaad.

At the heart of this boundary-pushing vision lies a deeply personal journey for the Mimran brothers, one that shaped to.org’s meaningful mission and approach to philanthropy. “At the end of 2013, just after my mother passed away, I had to force myself into a positive mindset. I didn’t know how to handle the abrupt loss of a parent, and I needed to avoid falling into negativity and self-pity. My siblings and I came together as a family and asked ourselves how we could live a life where we make a lot of money, do a lot of good, and have a lot of fun at the same time,” Nachson continues.

This assertive mindset sparked the foundation of to.org, as they began to explore how to blend philanthropy, entrepreneurship, and creative activism. Over the past decade, this mantra has manifested in the companies they’ve invested in and the projects

they’ve supported. “We realised that the status quo of capitalism was leading us down a destructive path and that we needed to offer better solutions within a capitalist framework,” he explains. In this sense, to.org operates in venture capital, philanthropy, and the creative space. “We asked ourselves whether we could invest in startups that have a mission to solve a societal or environmental issue? That became the first vertical of to.org, TO: Ventures.”

© Cornelius Mullerto.org

Above: Francis Kéré and "The Throne" photographed by Nachson Mimran on his Leica Monochrom.

Left: Nachson Mimran with "The Throne" and the Jean Prouvé Demountable House on the grounds of The Alpina Gstaad.

“Achieving Financial Success and Doing Good Are Not Mutually Exclusive”

TO: Ventures — one of the verticals alongside TO: Foundation and TO: Create — supports some of the world’s most talented entrepreneurs and creatives who are committed to challenging the status quo. It specifically targets early-stage startups with innovative business models. In fact, to.org unites all three verticals on a mission of “tikkun olam” (meaning “repair the world” in Hebrew), aiming to tackle some of the world's most significant challenges through a unique blend of philanthropy, entrepreneurship, and creative activism.

A great example of this mindset is Wasoko, a TO: Ventures portfolio company and Africa’s leading B2B e-commerce platform. Wasoko accesses lower prices for small and family-owned

businesses across the continent, who can order fast-moving consumer goods on-demand, allowing end customers to access goods more consistently and at more affordable prices. The company recently finalised a merger – the largest of its kind on the African continent – with MaxAB, another TO: Ventures portfolio company.

A Mission Rooted in Repairing the World

TO: Foundation, the non-profit vertical of the platform, has recently completed Bidi Bidi Performing Arts Centre, a project which illustrates the potential to transform the lived experience in refugee settlements.

“We saw that for-profit capital can't fix everything and there are many environments in the world that are disenfranchised, where the power of markets don't find their way to support,” Nachson explains.

“These are refugee settlements, unplanned communities, and slums. We believed non-profit capital could support these environments enabling these communities to be empowered to thrive. That became to.org’s second vertical, TO: Foundation.”

Focused on empowering refugees, combating climate change, and fostering human potential, TO: Foundation’s innovative approach is set to create lasting global impact by creating, funding, and collaborating with both grassroots and large organisations. “We are committed to establishing spaces for people to regenerate, play, think, and create,” adds Nachson, referring to Bidi Bidi Performing Arts Centre as a project which provides third spaces that prioritise creativity as a vehicle for expression, trauma reduction, and youth development.

Launched in December 2023 within northern Uganda's Bidi Bidi refugee settlement and designed by renowned architecture practice, Hassell Studio, in collaboration with LocalWorks and Arup, this initiative not only provides a space for regeneration and empowerment but also stands as a testament to positive change.

Bidi Bidi Performing Arts Centre, Uganda.

“WE ARE COMMITTED TO ESTABLISHING SPACES FOR PEOPLE TO REGENERATE, PLAY, THINK, AND CREATE.”

© Mutua Mathekato.org

TO.ORG AIMS TO TRANSFORM REFUGEE SETTLEMENTS INTO THRIVING, INNOVATIVE HUBS.

© Mutua Mathekato.org

Citizens and Cities of the Future Climate change and conflict have driven involuntary migration at an unprecedented rate, with many displaced people living in refugee settlements for extended periods. “Our multi-year moonshot project Future Cities focuses on providing safe spaces for refugee communities to heal, create, and thrive.” Nachson explains.

In this context, to.org’s ambitious project aims to transform refugee settlements into thriving, innovative hubs. “With 2 billion people facing climate related displacement in the next decade, our current conception of the ‘refugee settlement’ is inadequate,” says Nachson. “These should instead be innovative hubs for connection and growth, places that inherently support the mental and physical health of residents and offer abundant opportunities for work, play, and expression, where refugees are empowered to thrive rather than set up to fail.”

Mawa Zacharaia Erenzio, a refugee resident of Bidi Bidi from South Sudan and the founder of the refugee-led organisation SINA Loketa with whom to.org partnered, agrees with this meaningful concept of healing through creativity: “Dancing is a powerful tool, during dancing we see there is some love, some happiness. We have seen changes, people are no longer fighting among themselves, or with their host community.”

Next on their ambitious agenda is the Regenerate Kakuma initiative in Kenya’s Kakuma refugee settlement, slated to open in 2025. In addition, to.org is looking for partners to sponsor the scaling of their Pavilion project, addressing the global challenge of plastic waste. “The Pavilion concept is inspired by nomadic shelters to highlight how waste plastic is both a scourge and an abundant, inexhaustible resource we could be putting to better use. Our journey into upcycling began in 2018 with our Bottle Brick toilet in Kyebando, soon followed by the installation of an upcycling and 3D printing fab lab for the community,” continues Nachson.

Amplifying Unheard Voices Through Meaningful Concepts

Within TO: Create, TO: Studios, the in-house production arm of to.org, plays a pivotal role in this mission through short- and long-form content, amplifying innovation, passion, and community.

An exemplary project is Fabrice Monteiro’s journey in Southern Senegal, where culture, couture, and the mystical converge to produce a powerful picture highlighting the collapse of mangrove ecosystems. These vignettes of inspirational Creative Activists not only capture attention but also drive cultural traction and communicate the challenges Earth faces to a broader audience.

Another standout project by TO: Create is "The Throne", a portable toilet made from recycled plastic. “The Throne was created as a proof of concept and a solution to eradicate plastic waste by transforming it into a material that can be used in construction,” Nachson explains. “It is currently installed on the grounds of The Alpina Gstaad and serves as a reminder that one third of the world’s population lacks access to adequate sanitation. We want to challenge people to rethink how they view waste.”

The same creative approach was applied in Uganda with their Bottle Brick toilets. “In the Kyebando slum in the Ugandan capital of Kampala and in partnership with GiveLove and local organisations, we constructed a public toilet using Bottle Bricks — plastic bottles filled with waste polythene bags — collected from the streets,” Nachson shares. This project improved local sanitation while providing work and a creative outlet for the youth population.

A Call to Action: Are You the Next Creative Activist? TO: Foundation is always on the lookout for exceptional people and non-profit organisations to partner with.

© Danilo

Nakivale Refugee Settlement Basketball Court.

Nachson & Arieh Mimran

THE MIMRAN BROTHERS AIM TO OPEN NEW AVENUES FOR PHILANTHROPY.

“We believed something could link the for-profit world, non-profit organisations, governmental agencies, and the arts together and allow us to view activism creatively. This led to the term 'Creative Activist'. Activism today requires creativity in both mindset and manifestation due to the polarised world of opinions, perspectives, and emotions,” states Nachson.

By creating thought-provoking projects and amplifying powerful stories, the Mimran brothers aim to engage a larger audience and open new avenues for philanthropy. “We regularly gather founders from our portfolio companies, artists, activists, donors, innovators, and other people, all united by the common goal of finding solutions to Earth’s greatest challenges,” Nachson adds.

As the world faces unprecedented challenges, this mindset is more crucial than ever. By leveraging creativity, innovation, and collaboration, TO: Foundation is not only addressing immediate needs but also laying the foundation for an equitable future. “Creativity is the universal language, or a Trojan Horse, that can unite us and help find common ground,” concludes Nachson.

For more information on their projects and how to get involved, visit to.org or email seek@to.org — and join the movement to empower the world’s most vulnerable and heal our planet.

Bottle Brick structure in Nakivale Uganda.

SAVOURING THE UNEXPECTED

THE OFFCUT CULINARY PHILOSOPHY

Chef Martin Göschel’s low-waste recipes skilfully transform surplus ingredients into gourmet dishes, offering a delicious way to repurpose food.

What if the secret to exceptional dining was hidden in ingredients often overlooked? The Offcut Culinary Philosophy, pioneered by our very own Executive Chef Martin Göschel, transforms surplus ingredients into gourmet creations, offering a new perspective on food that might otherwise go to waste. At the heart of this philosophy lies the belief that every ingredient has potential, no matter how small or forgotten.

This journey began right here, in the bakery of The Alpina Gstaad, where Chef Göschel noticed leftover bread going unused each day. Rather than letting it go to waste, he developed innovative ways to repurpose it, like crafting pizza and pasta dough from stale bread. Now a signature at the Alpina Lounge, these dishes redefine how we think about cooking, turning what might be discarded into refined, delicious meals that surprise the palate.

Executive Chef Martin Göschel

THE OFFCUT CULINARY PHILOSOPHY TRANSFORMS SURPLUS INGREDIENTS INTO GOURMET CREATIONS.

RECIPE

Key moments in the evolution of Offcut Culinary Philosophy include the Offcut Food Truck, which once brought this low-waste philosophy to the ski slopes. Its menu, made entirely from repurposed ingredients, featured creations like pasta alla crudaiola made with leftover rye bread. Sweet treats like banana cake and muffins crafted from overripe fruits also embodied the belief that extraordinary dishes can come from unexpected sources. The Offcut Cooking Classes, introduced in previous seasons, invited our guests to explore these low-waste principles hands-on, teaching them how to repurpose surplus ingredients in their own kitchens. These initiatives were not fleeting but rather the foundation of a broader movement towards mindful dining.

At The Alpina Gstaad, the search for new projects aligned with the Offcut Culinary Philosophy is ongoing, creating a virtuous circle of innovation. Our Alpina beer, brewed in collaboration with the local Simmentaler Brewery, uses stale bread from our bakery as a key ingredient. After brewing, the leftover spent grains are dried and transformed into granola bites, a flavourful reminder of how creativity and resourcefulness can minimise food waste. As Chef Göschel continues to explore new ways to integrate this low-waste approach into his culinary offerings, we invite you to look forward to more delightful innovations. In every bite, Offcut’s Culinary Philosophy encourages you to savour the unexpected.

Offcut Pasta

Ingredients

400g semolina flour

600g dried rye bread

380g water

3 eggs

Instructions

Grind rye bread into flour. Mix with semolina flour. Add water and eggs, knead until crumbly. Wrap dough, refrigerate 30 min.

Tagliatelle: Roll dough thin, cut into noodles, flour well, let rest. Casarecce: Roll dough into 1-1.5 cm cylinders, shape with a stick, dry 2 hours.

Sauce : reduce 150ml broth by half. Boil pasta 2 min.

Add 6 halved cherry tomatoes, 4 chopped sage leaves, butter, 30g grated cheese. Sauté and serve.

Buon appetito!

Gastronomy

IN TER VIEW

WITH MARTIN GÖSCHEL

“I FOCUS ON EVERYTHING, FROM GOURMET DISHES TO COMFORT FOOD, ROOM SERVICE, AND EVENTS.”

CRAFTING CULINARY EXCELLENCE

Executive Chef Martin Göschel shares his passion for local ingredients, low-waste practices, and shaping the future of fine dining at The Alpina Gstaad.

What inspired your passion for becoming a chef?

My journey to becoming a chef was quite simple. I spent a lot of time in the kitchen with my mother and grandmother, but I didn’t decide at a young age that I wanted to be a chef. It wasn’t until later, when I worked in various restaurants to earn some money, that I realised how much I enjoyed it. I worked in kitchens, as a steward, and as a waiter. That’s when I started to take the idea of becoming a chef seriously. When I began my apprenticeship, I made it clear that I wanted to train in a top restaurant. I moved 200 kilometres from my hometown to work in a two-star MICHELIN restaurant.

How have your experiences in MICHELIN-starred kitchens shaped your culinary philosophy?

The Alpina Gstaad allows me a lot of creative freedom. I can bring my ideas to life on the plate and think about the entire dining experience — whether we use cutlery or eat with our hands. While MICHELIN stars and points matter, I believe the overall restaurant experience is what counts most. I focus on everything, from gourmet dishes to comfort food, room service, and events. The goal is to ensure that everything runs smoothly, and the key is balance, making sure all the restaurants contribute to the bigger picture. Filling a gourmet restaurant every night is challenging, but it plays an essential role in what we offer at The Alpina Gstaad.

How would you describe your culinary style as a chef?

Are you asking about my style in the gourmet restaurant or when I cook for my kids? (laughs) I love working with Swiss products, particularly local meats

and special ingredients we have here, like quail and fish from the lakes and rivers. Being far from the ocean, I miss having easy access to seafood, but I can incorporate it into the restaurants where needed. For our gourmet dishes, I focus heavily on local ingredients. I get a lot of inspiration from nature. When I go hiking in the mountains, I often find herbs or other elements that inspire me to integrate them into my dishes.

When you talk about integrating elements from your hikes, can you tell us more about your creative process?

Sometimes I find herbs specific to this region. For example, you can make a dessert using meadowsweet, which grows here in the mountains. It pairs beautifully with apricots from Valais. This combination really represents Switzerland, blending the herbs from the mountains with fruits from other regions. It’s a way to bring together different regional flavours in one dish.

How do you incorporate the seasonality of Swiss products when crafting your menus?

Since we’re a seasonal hotel, we only operate in two main seasons — summer and winter. Summer is easy because everything is available at the market. Winter is more difficult, with local produce mainly limited to meats, cheese, and some vegetables from greenhouses. We often preserve summer produce, like herbs and vegetables, through freezing or fermentation so we can use them during the winter. This allows us to continue working with regional ingredients, even out of season.

IN TER VIEW

When it comes to working with local producers, do you have any favourites in the Bernese Alps? We work with many local producers. For example, we work with Daniel von Siebenthal, a vegetable supplier with a small farm and greenhouse near Gstaad. We also work with Buure Metzg, a local butcher. While we’re not always in season for wild game like deer, I love cooking with it, especially for family meals. We also source cheeses from local factories in Gstaad and Rougemont. For breakfast, we serve five or six different kinds from various mountain regions, each with its own unique taste. We also source quail from a small farm located in Gstaad, and though we’re taking it off the menu this winter, we plan to bring it back next summer.

You’re reputed for your low-waste culinary philosophy, especially with the Offcut Food Truck and Offcut Recipes initiatives. How do you implement this philosophy in your daily kitchen operations?

We aim to reduce waste as much as possible, although it can be challenging in a five-star hotel. A few years ago, we discovered bread waste was a big issue, as we often had leftover bread. Rather than using it for crumbles or dumplings, we created a pasta made from the leftover bread, which became very popular. Now, a social enterprise, Töpferhaus Aargau, helps produce it, and we sell it in Coop, a well-known Swiss supermarket. We’ve also developed our own in-house bakery. Now, 70-80% of our baked goods are homemade, from breakfast pastries to

burger buns, all in line with our commitment to reducing waste while maintaining quality. The only exception is our special gluten-free breads, which are sourced externally. What’s wonderful is that our teams in the kitchens are part of a new generation that already embraces this low-waste philosophy. They bring me ideas on how we can improve and reduce waste. I do organise and implement those ideas, but the actual drive and creativity come from them.

Looking ahead, what are your long-term goals for your gourmet restaurant and the other dining venues at The Alpina Gstaad?

The goal is to earn a second MICHELIN star and 19 points, of course! Overall, our goal is to continue providing an exceptional experience, ensuring that our guests are satisfied and our restaurants are fully booked each night. Right now, we’re planning to offer two seating times per evening, but I hope to add a third seating in the future to accommodate even more guests. Our dining experience is about evolving while staying true to our values and quality.

“WE WORK WITH MANY LOCAL PRODUCERS. ”

A MORNING IN

OUR BAKERY

What happens when a hotel takes bread-making into its own hands? The answer begins at 1 am in our in-house bakery.

Long before the village of Gstaad awakens, our bakery is already in full swing. In the quiet hours before dawn, two dedicated artisan bakers arrive, greeted by the steady hum of ovens and the aroma of fresh dough rising. It’s not just about breakfast pastries: our bakers craft everything from croissants and bagels to the sourdough loaves served in our restaurants and for the cheese trolley, as well as other breads for room service.

The work here is a blend of tradition and precision. Dough prepared the night before is now ready to be transformed. The bakers move with skill and routine, bringing a personal touch to each item. There’s a science to creating the perfect bread roll or bagel, but it’s the artistry of the bakers that makes every creation special. Small batches ensure freshness, and nothing is wasted.

As Executive Chef Martin Göschel explains, “The bakers start very early, around 1 or 2 am, and usually finish by 10 or 11 am. What they produce is incredible: crunchy, flavourful bread made with sourdough, using very little to no yeast. The dough takes two or three days to ferment naturally, which is a long but rewarding process.”

Baking Only What Is Needed

The morning’s rhythm unfolds like clockwork. “We also make our own puff pastry, including croissants, or gipfeli as we call them in Switzerland. They’re soft yet crunchy, and just perfect,” Chef Göschel adds. Croissants are delicately layered with butter and shaped into crescents, while bagels are boiled and baked to perfection. Alongside these, muffins and scones, made with seasonal ingredients, are prepared. But the bakers aren’t just focused

OUR BAKERS CRAFT EVERYTHING FROM CROISSANTS AND BAGELS TO THE SOURDOUGH LOAVES, AS WELL AS OTHER BREADS.

on breakfast — rolls for The Alpina Lounge, large sourdough loaves for Monti, and other breads are crafted with equal care for lunch and dinner.

What sets our bakery apart is its seamless adaptation to the hotel’s needs. Each day’s production is tailored to the number of guests, aligning with our low-waste philosophy. By baking only what’s required, we reduce excess while guaranteeing freshness. Whether it’s a warm brötchen or a buttery gipfeli, our approach balances mindfulness with uncompromising quality.

By the time the hotel begins to stir, the bakery’s output is cooling on racks: loaves of bread, golden croissants, and trays of various puff pastries waiting to be served. Our team has been in motion for hours, crafting each morning with care and ensuring every bite reflects our dedication to quality and thoughtful choices.

GATHER, SAVOUR, CELEBRATE

A GASTRONOMIC REVIVAL

Our offerings have evolved with thoughtful updates, enhancing the sense of community and refined dining that flows through each space.

Leading the charge is Monti, our newest dining venue, embodying a “sharing is caring” philosophy. With 10-11 tables, Monti invites families and friends to connect over shared plates for lunch and dinner crafted by Executive Chef Martin Göschel. Diners can experience communal delights like tableside meat and whole fish selections, along with a charming Swiss Cheese Trolley, bringing a distinctly local flavour to the experience. Fresh starters, such as burrata with cherry tomatoes or artichoke and octopus salad, are thoughtfully portioned for guests to savour together.

Beyond Monti, the creative refresh has extended across our entire culinary level. The former Alpina Lounge & Bar is now the Alpina Lounge and the newly reimagined Alpina Terrace, with the terrace boasting new furniture, an expanded layout, and a brand new outdoor bar for relaxed dining and drinks. Sommet has also evolved, now renamed after Executive Chef Martin Göschel. This exclusive gourmet destination, with just five tables,

offers an intimate experience featuring a menu that evolves every two weeks, reflecting Göschel’s vocation to surprise our guests and deep dedication to gastronomic excellence. Behind this renewal lies a collaboration of creative minds: under the guidance of Antonia Crespí, founder of the interior design studio Casa Gstaad, the hotel’s dining spaces blend sophistication with local character. Crespí’s Alpineinspired style aligns with architect Jakob Sprenger, known for his natural material designs seen in Aesop stores in Paris and Rome. For Monti, Sprenger crafted adaptable tables and inviting banquettes that foster connection. Creative Director Alexander Kellas, celebrated for revamping venues like Cipriani and Chateau Marmont, extended the Saanenland-inspired animal motifs from Crespí and Sprenger’s carpet design into Monti’s graphic identity, adding a playful touch. This reinvigoration celebrates community, lifestyle, and the art of fine dining, bringing together Monti, the Alpina Lounge and Terrace, Martin Göschel’s namesake gourmet destination, Swiss Stübli, and Megu, our cherished Japanese restaurant designed by Noé Duchaufour-Lawrance. Each venue offers culinary experiences as warm and welcoming as our hotel itself.

IN TER VIEW

WITH ANDREA PIRAS

“SAKE IS A WONDERFUL WAY TO UNDERSTAND JAPANESE CUISINE AND EVEN GLOBAL CUISINE.”

ELEVATING SAKE, SUSHI, AND TRADITION

Andrea Piras, Manager of Megu, reflects on a decade of exceptional dining, earning 16 Gault&Millau points, and how the restaurant has evolved and curated its renowned sake selection.

Having managed Megu for over a decade, how have you seen the restaurant evolve in its offerings and reputation within the upscale dining scene?

When Megu first opened, it was an exciting novelty in Gstaad, and getting a table was difficult because everyone wanted to experience it. Over time, the challenge became transforming that initial excitement into a solid foundation. Now, after 12 years, I believe we’ve succeeded in establishing ourselves as a reliable fixture, appreciated for more than just the novelty we once were.

Can you share insights into how you curate the sake collection at Megu, and what makes it one of the most distinguished selections in Switzerland?

Sourcing rare and high-quality sake can be a challenge, especially from small producers with limited imports. Building a network of fellow enthusiasts has helped. We exchange discoveries, recommend suppliers, and even place collective orders to get access to those hard-to-find bottles. This collaboration broadens our selection and helps us maintain a unique and distinguished sake list.

You’ve travelled extensively in search of the best sakes. Could you tell us about a memorable trip and how it influenced the sake offerings at Megu?

In Japan, many traditional brewers are hesitant to allow visitors during brewing times. However, during my last trip, I was fortunate to experience the craftsmanship of these artisans firsthand. More than learning about sake production, I realised that sake

is a wonderful way to understand Japanese cuisine and even global cuisine. It acts as a perfect palate cleanser, allowing flavours to stand out, which has influenced our sake choices at Megu. Each sake we offer brings its own nuances, and we aim to make our selection adaptable to every palate.

With the introduction of the Japanese Whisky Bar at The Alpina Gstaad, how do you think whisky enhances the overall dining experience at Megu?

The Japanese Whisky Bar is an exciting addition to Megu! It introduces a diverse range of top-quality whiskies that complement our menu and elevate the overall dining experience, making each visit even more memorable for our guests.

Looking forward, how do you plan to continue innovating and maintaining Megu’s reputation as one of Switzerland’s top Asian restaurants?

After 12 years, we are proud to have earned 16 points in the Gault&Millau guide. The challenge now is to continue evolving while staying true to our concept. We’ll keep seeking high-quality products and refreshing our offerings, always aiming to deliver an authentic Japanese dining experience.

Terroir wines designed to share.

#tavolataVS

Vins du Valais

Photography book available on www.shop.lesvinsduvalais.ch

A photographic journey through the lens of Gérard-Philippe Mabillard.

In the world of photography, there are projects that transcend mere visuals, capturing the essence of shared moments and human connection. Gérard-Philippe Mabillard’s photography book, “The Stars’ Share”, is one such profound work. Published by teNeues, this book, which features 162 stunning black-and-white portraits of luminaries from cinema, music, sports, and gastronomy, amongst others, is much more than an artistic endeavour. It stands as a testament to friendship, shared moments, and the power of photography as a vehicle for meaningful storytelling, with all profits from the book donated to support a greater cause.

At the heart of this project lies the concept of the wine glass — a symbol of unity and camaraderie. Each photograph is tied to a moment in which the subjects hold a glass, symbolising the connections made over time, much like the cherished memories Mabillard recalls from his childhood. As he reflects on evenings spent with his family, sipping wine under a canopy of stars, this simple yet profound image became the cornerstone of his project, infusing each photograph with layers of nostalgia, intimacy, and shared humanity.

“As a boy, I’d watch my father and grandfather raise their glasses with friends, a symbol of joy and friendship as they celebrated together with a bottle of Petite Arvine or Humagne Rouge,” Mabillard recalls. “Eyes would meet over raised glasses under

the infinite glow of the stars. There were bursts of laughter and stories shared — so many sparks of life, floating on the warm currents of a summer’s eve.”

These moments of joy and unity found their way into Mabillard’s photographic work, and as he explains, “The Stars’ Share is an echo of those scenes I remember so vividly, like a fragrance from the ephemeral years of the past.” Each portrait he captures is imbued with this sense of fleeting yet eternal moments, whether it’s cinema stars like actors Penelope Cruz and Javier Bardem, a reputed singer-songwriter like Beth Ditto, or a sports legend like ski racer Franz Klammer. These images aren’t simply posed — they are lived moments, encounters frozen in time, and shared through the lens of an artist who treasures connection above all.

Beyond its artistic scope, "The Stars' Share" transcends the realm of photography, with all profits donated to the Fondation Moi pour Toit, a Swiss charity supporting disadvantaged children in Pereira, Colombia. Founded in 1987, the foundation has provided shelter, education, and care to over 10,000 children.

Javier Bardem

Through this partnership, Mabillard highlights how art can drive real-world change, focusing attention on the futures being shaped by the foundation’s efforts.

Ultimately, "The Stars’ Share" is more than a photography book. It is a celebration of life, an ode to shared moments, and a visual tribute to those fleeting instants of joy and connection that leave a lasting impression. Through his lens, Gérard-Philippe Mabillard invites us to reflect on the beauty of human interaction, reminding us that, just as the stars shine for everyone, so too do these moments of connection belong to us all.

More info on Les Vins du Valais: +41 27 345 40 80 and info@swisswinevalais.ch

Mathieu Amalric

Slava Polunin

Artsy Gstaad

JEAN PROUVÉ DEMOUNTABLE HOUSE’S

SUMMER OF ART

The Creative Summer programme at The Alpina Gstaad, which took place from June to September 2024, was a thoughtful blend of art, nature, and personal expression.

This past summer, a series of artistic workshops brought The Alpina Gstaad’s deep-rooted passion for art to life in the iconic Jean Prouvé Demountable House — a rare privilege, as this architectural gem seldom opens its doors. In partnership with Caran d'Ache, Switzerland's renowned fine art supplies manufacturer, and Leica, the legendary German camera maker, our summer programme offered unique creative experiences infused with artistry and craftsmanship.

An Artistic Journey Across Mediums

Participants of all ages explored various artistic techniques, from pastels and graphite to photography

and watercolour. The workshops were led by notable independent artists who brought their personal touch to each session, fostering creativity in an intimate setting.

Swiss artist Nicolas Bamert, also known as “L'Original”, kicked off the series in June with a workshop on colour layering using pastels and paper-cutting techniques, sparking playful creativity. July saw illustrator Beya Rebaï guiding attendees in pastel landscape sketching, while Swiss artist JP Kalonji’s graphite and watercolour workshop blended urban influences with fine art.

In August, illustrator Alice Izzo’s family-friendly “Flower Power” workshop encouraged participants to experiment with bold designs on wooden flowers. The summer ended on a high note with British artist Willemien Bardawil, who led a session on creating personalised watercolour portraits.

Leica’s involvement added a special dimension, offering photography workshops throughout the season. Participants of all levels captured the stunning Saanenland landscapes with Leica Q3 cameras, combining technical guidance with hands-on practice in sessions that became a highlight of the summer.

The Alpina Gstaad’s artistic summer was not just about the workshops; it was about celebrating creativity in all its forms. With the exclusive setting of the Jean Prouvé Demountable House and the support of Caran d’Ache and Leica, the season was a rare opportunity for our guests to immerse themselves in the world of art, leaving a lasting impression.

A RARE OPPORTUNITY

FOR OUR GUESTS TO IMMERSE THEMSELVES IN THE WORLD OF ART.

EXPANDING HORIZONS

OUR NEW ART ACQUISITIONS

Art at The Alpina Gstaad transcends aesthetics, evolving into a living part of the experience — creating connections, fostering conversations, and compelling us to think beyond ourselves.

What if a hotel’s repertoire of artworks could not only inspire but also challenge the way we view our impact on the world? This is the philosophy driving our ever-evolving collection, carefully curated by Nachson Mimran, Co-Founder of The Alpina Gstaad. Each new addition is designed to engage guests on a deeper level, creating opportunities for reflection and meaningful dialogue.

“When building the art collection on display at The Alpina Gstaad, I deeply felt I had a responsibility to respectfully introduce our guests to concepts that might gently provoke them to think differently about their impact on the world,” Nachson explains.

The carefully curated portfolio, which spans works from emerging and renowned artists alike, serves not just as decoration, but as a catalyst for change.

“We put a lot of thought into the hotel’s private art collection, and we hope it has encouraged engagement as well as inviting discussion.”

A prime example of this mission was "The Shadowman Van", which was previously on display, a project that exemplifies the deep connections art can create

Mathieu Malouf, "Cave-Dwelling Nymph" (2024).

Izumi Kato, "Untitled" (2023).

THE CAREFULLY CURATED COLLECTION SERVES NOT JUST AS DECORATION, BUT AS A CATALYST FOR ENGAGEMENT.

across communities. “This all started when we acquired Richard Hambleton’s Shadowman-painted ice cream van at the AmFAR auction in Cannes” Nachson recalls. “We had the artwork adapted by my dear friend, Lapo Elkann, and installed Skype — this was before Zoom and Teams — so that, for example, we could introduce a world-renowned architect staying at The Alpina Gstaad to an architect living in a refugee settlement in Uganda.” This initiative, connecting the art world with refugee settlements, highlights The Alpina Gstaad’s ability to foster dialogues between individuals from different corners of the globe. The van itself stands as a symbol of collaboration and shared causes, tying together The Alpina’s support for ongoing refugee empowerment projects through to.org, the platform co-founded by Nachson Mimran and his brother Arieh. The to.org platform focuses on scaling decarbonisation, refugee empowerment, and human optimisation through three key verticals: venture capital, philanthropy, and the creative space.

“Most of the artists whose work we have shared the same ethos as we do at to.org, addressing these ideas through their creative processes or the causes they support,” Nachson explains.

By incorporating pieces like "The Shadowman Van", The Alpina Gstaad demonstrates its commitment to both environmental and social causes, making the art pieces on display an integral part of a broader conversation about global responsibility.

The hotel’s dedication to promoting creative solutions is also reflected in the artist's residency hosted within a unique structure by renowned French architect Jean Prouvé. “This rare six-by-six-metre temporary timber structure was originally designed in the aftermath of World War II to provide quick, transportable shelter for displaced people,” Nachson explains. Now located in the hotel grounds, this demountable house has become the setting for The Alpina’s artist residency, a space where artists and architects come together to address vital global challenges. “Since launching it, we’ve brought together some of the world’s most brilliant minds in art and architecture,” Nachson adds, underscoring the residency’s role in driving inspiration and finding innovative solutions.

The hotel’s evolving collection continues to grow, with new works by global artists such as Eva Helene Pade, Sasha Gordon, and Izumi Kato. Their pieces bring fresh perspectives to the collection, adding to the rich tapestry of works on display. "Two Orchids", a monumental ten-metre-tall sculpture by Isa Genzken, remains a central feature in the hotel’s grounds, reminding guests of nature’s fragility and the importance of biodiversity.

One of the most innovative additions is “The Throne”, a fully functional, 3D-printed portable toilet made from upcycled plastic waste, created in collaboration with Nagami. It is installed near the Jean Prouvé Demountable House, reflecting both sustainability and artistic ingenuity. “This is not just about art,” Nachson says, “but about finding practical solutions for the future.”

Above: Mathieu Malouf, "Untitled" (2023).

Left: Anicka Yi, "Cosmopolitics" (2022).

THE ART OF GSTAAD

A CURATED ESCAPE

Circle your calendars! Gstaad’s prestigious galleries blend global talents with unique experiences to project contemporary art in the heart of the Alps.

Almine Rech

Almine Rech, a leading contemporary art gallery worldwide, recently expanded to Gstaad, adding to its global presence in Paris, Brussels, London, New York, Shanghai, and Monaco. Known for representing influential minimal and conceptual artists like James Turrell and John McCracken, the Gstaad location brings renowned international artists and emerging talents to the region.

What’s up next?

The upcoming programme kicks off with Chilean artist Alejandro Cardenas, known for his surreal, futuristic paintings and sculptures, on display from 21st December 2024, to January 2025. Following this, a portrait group show featuring Polish artist Ewa Juszkiewicz, celebrated for her reimagined classical portraits, runs from 13th February to mid-March 2025. The summer brings American artist Brian Calvin, whose vibrant figurative works will be showcased from July to August 2025. Bahnhofstrasse 1, Gstaad / Tuesday - Sunday, from 11 am to 6 pm / www.alminerech.com

Adrienne Desbiolles

Galerie Adrienne Desbiolles, originally founded in 2012 at the Bernard Buffet Estate in Normandy, expanded to Gstaad in 2022, establishing a prominent three-floor gallery on the iconic Promenade. Following a successful opening in Zurich’s historic Münsterhof in 2021, the Gstaad location brings modern and contemporary art to Saanenland, featuring an eclectic mix of works by Swiss and international artists.

What’s up next?

An exceptional artwork by a renowned artist will grace Gstaad this winter, displayed in front of the galerie. Mid-February 2025 brings a special event featuring two international artists, while the rest of the year promises a vibrant mix of talent, including Mr Brainwash, Richard Orlinski, Catherine Thiry, John Monks, Hijack, Keith Haring, Damien Hirst, JR, Jeff Koons, Roberta Lobeira, Hamish Mackie, Mel Ramos, Elisabeth Sunday, Billy the Artist, and Paolo Troilo, amongst others.

Promenade 62, Gstaad / +41 33 748 12 22 Monday - Sunday, from 10:30 am to 6:30 pm www.galerieadriennedesbiolles.com

Galerie Adrienne Desbiolles Sculpture by Richard Orlinski

Hauser & Wirth Installation view of Paul McCarthy, “Henry Moore Bound to Fail Maquette” (2007) at Vieux Chalet. Courtesy of the artist and Hauser & Wirth.

© Annik Wetter

Almine Rech Gstaad Ha Chong-Hyuninstallation view.

Dubrock

Gagosian Gstaad Rick Lowe, "Becoming" (2024). Courtesy of the artist and Gagosian.

Simple Gallery La Cluse.

Hauser & Wirth

Established in 2015 at the historic Vieux Chalet, once home to Gunther Sachs, Hauser & Wirth has become a cultural fixture in Gstaad. Led by James Koch, the gallery presents a dynamic mix of modern masterworks from its roster and beyond, while also engaging the local scene through public installations. Past projects have featured renowned artists such as Louise Bourgeois, Jenny Holzer, Paul McCarthy, and William Kentridge.

What’s up next?

This winter, the CinemArt film series returns in collaboration with the Ciné-Theater in Gstaad. Featuring a selection of films on modern and contemporary art, the series will offer a unique glimpse into the work of prominent international artists. Dates and further 2025 exhibitions will be announced soon — stay tuned!

Oberbortstrasse 24, Gstaad / +41 79 362 0927

By appointment only / www.hauserwirth.com

Gagosian

Gagosian’s seasonal Gstaad gallery brings worldclass contemporary art to the Alps, enhancing the town's cultural landscape since 2018. It began with pop-up presentations featuring artists like Giuseppe Penone and Andreas Gursky, evolving into a permanent space showcasing large-scale exhibitions by renowned names such as Damien Hirst. Designed by Rémi Tessier, the gallery continues to draw collectors from around the world, complementing Gagosian's presence in Switzerland alongside its Basel location.

What’s up next?

In Search of Light, running from 21st December 2024, to 26th January 2025, features Houston-based artist Rick Lowe, renowned for his socially engaged art and visual storytelling. Lowe’s three-decade career seamlessly weaves together exhibitions and

impactful community projects, with his latest work exploring themes of light and transformation. The 2025 programme will unfold over the year. Promenade 79, Gstaad / +41 33 748 49 80 Wednesday - Sunday, from 11 am to 6 pm www. gagosian.com

Patricia Low Contemporary

Patricia Low Contemporary, founded in 2005, is a leading hub for contemporary art in Saanenland. With over 75 exhibitions, the gallery is known for featuring major international artists and movements like Neue Wilde and Young British Art. It has established Gstaad as a key destination for contemporary art, showcasing talents from Jonathan Meese to Richard Kennedy.

What’s up next?

The winter season opens with Berlin-based artist Donna Huanca, renowned for her immersive installations that fuse painting, sculpture, and live performance. Her exhibition launches on 26th December 2024, and runs through 9th February 2025. Following this, Liliane Tomasko will present her first solo show at Patricia Low Contemporary as the second winter exhibition. Her show will begin in mid-February and continue through April. An exciting spring and summer 2025 programme is currently in the making.

Promenade 55, Gstaad / +41 33 744 8804 / TuesdayThursday, from 1 pm to 6:30 pm & Friday to Saturday, from 10 am to 7:30 pm & Sunday, from 3 pm to 6:30 pm and by appointment / www.patricialow.com

Simple Gallery

Founded in 2005, it holds the distinction of being the first art gallery on Gstaad's promenade. Emerging from the legacy of Gallery Delio Romang, it has since become a vital meeting place for the local art scene, showcasing international contemporary works and running a residency program. Known for its minimalistic yet striking space, the gallery, initially situated at Promenade 9, has continuously pushed the boundaries of modern artistic expression with thought-provoking pieces.

Below: Patricia Low Anouk Lamm Anouk Lesbian Jazz; meditating in the Alps (2022)Installation view. Courtesy of the artist and Patricia Low Contemporary Gstaad.

What’s up next?

After 19 years in Gstaad, Simple Gallery has closed its doors on 31st October 2024, marking the beginning of an exciting new chapter. Owner and artist Gregory Holt will continue his creative journey from his atelier in Flendruz, with plans already underway for a new gallery space in Saanen.

Route des Siernes-Picaz 43, Flendruz +41 78 894 24 10 / By appointment only www.simplegallery.ch

Studio Naegeli

Studio Naegeli is a contemporary art gallery and the home of Jacques Naegeli's photo archive. The gallery collaborates with artists and partner galleries, hosting exhibitions like Stephan Crasneanscki and Patti Smith's multidisciplinary project, and showcasing works by icons such as Basquiat and Kusama. Curated by Anna Högl, Studio Naegeli bridges history and art, preserving Naegeli's cultural legacy while presenting cutting-edge shows.

What’s up next?

This winter season, following the success of its summer collaboration, the gallery will once again partner with Galerie Mitterrand from Paris to present an exhibition featuring works by several top modern and contemporary artists. Upcoming highlights also include a Soundwalk Collective project and solo exhibitions by two renowned Swiss architects. Additionally, the gallery is developing further

exhibitions around the Jacques Naegeli archive, making it a must-visit for history enthusiasts. Promenade 61, Gstaad / +41 76 472 50 60 Thursday - Sunday, from 1 to 6 pm (until 15th September) and anytime by appointment / www.studionaegeli.com

Tarmak22

Tarmak22, founded in 2019, is an exhibition space located at Gstaad-Saanen Airport, overlooking the runway. The gallery hosts museum-quality shows in winter through collaborations with international partners — established super galleries such as Gagosian, Hauser & Wirth, David Zwirner, and Nahmad Contemporary — while summer sees a unique in-house programme. Balancing traditional exhibitions with a fresh approach, Tarmak22 fosters a dynamic cultural dialogue, engaging artists, curators, and collectors in the Gstaad-Saanen community year-round.

What's up next?

Lantern Without Walls marks the first exhibition from the Fondazione In Between Art Film collection, founded by Beatrice Bulgari to support crossdisciplinary dialogue in time-based media. On view from 7th December 2024, to 26th January 2025, the exhibition coincides with the space's upcoming five-year anniversary — a milestone for Tarmak22’s founders Antonia Crespí and Tatiana de Pahlen. Gstaad Airport, Oeystrasse 29, Saanen info@tarmak22.com / Monday - Sunday, from 11 am to 6 pm www.tarmak22.com

Studio Naegeli François-Xavier Lalanne and Jean Dubuffet, exhibition in collaboration with Galerie Mitterrand.

Below: Tarmak22 Janis Rafa, "Winter came early" (2015). Film still. Singlechannel video, color, sound, 3’. Courtesy of the artist. Fondazione In Between Art Film Collection.

© Toby Ryter

Studio Naegeli

Left: Stephan Crasneanscki and Patti Smith, installation view.

Right: Hannes Schmid, "India", (1998).

Nick Fouquet, available at Trois Pommes, Gstaad.

Fashion

78 Meet The Fashion Visionary

80 Gstaad's Best Fashion and Jewellery

MEET

THE

FASHION VISIONARY

Blending tradition with contemporary style, Lorenz Bach redefines Alpine luxury through a fashion journey rooted in Gstaad's global allure.

Few embody the spirit of Gstaad like Lorenz Bach.

A farmer at heart who still participates in the traditional Alpabzug, he’s also a successful entrepreneur blending mountain heritage with high fashion. His boutiques, including the iconic Maison Lorenz Bach on the Gstaad Promenade, have earned international recognition and a loyal clientele.

Bach’s fashion journey began with his passion for skiing, which naturally led to his first boutique, Silver Sport, in Rougemont in 1978. Five years later, he launched Maison Lorenz Bach on the Promenade.

“At that time, I was passionate about sports, especially skiing and ski gear. This naturally led me into fashion,” he recalls. Gstaad’s thriving winter scene highlighted the need for summer fashion too, inspiring him to offer a versatile selection of high fashion brands, including his own designs.

“Even then, clients came looking for unique styles and outdoor gear,” Bach explains. “Being in Gstaad meant people needed practical yet stylish clothing that suited the outdoor lifestyle.” As the boutique grew

in popularity, it became a destination for distinctive fashion that travelled well. “We started with local mountain styles, but soon our clothing became something people took worldwide,” he says.

“Before online shopping, we often shipped special pieces to clients who saw someone wearing our designs and wanted the same. It was about creating a connection to Gstaad that went beyond the Alps.”

Bach's approach has continuously evolved, driven by his natural curiosity. “To stay ahead, curiosity is essential,” he reflects. As Gstaad’s landscape has transformed, so has its clientele. “Today, we attract a diverse crowd, with a lot of young people and a truly international mix. It’s no longer just about a limited group of regulars.” His collections are present in ski resorts such as Crans-Montana, Verbier, Villars, and Zermatt, with plans for further growth. “Although we’re a small team, we’re thinking about expansion,” he adds.

Expanding his fashion empire, Bach introduced Bach Sign, a bold concept boutique that offers a curated mix of designer labels like Louboutin, Zegna, and Balmain, catering to fashion-forward clients seeking the latest trends. This addition further demonstrates his ability to innovate while maintaining the brand's distinct identity.

Lorenz Bach

BALANCING TRADITION WITH INNOVATION IS KEY FOR BACH.

Balancing tradition with innovation is key for Bach. “In Gstaad, which is both local and international, we aim for a balance between timeless classics and modernity,” he notes, prioritising quality over following trends in a homogenised market. Sustainability guides his choices: “We choose quality over profit, carefully considering our materials and favouring trusted manufacturers in Italy and Portugal.”

Drawing inspiration from Gstaad’s glamorous history of celebrity and royal visitors, Bach infuses his designs with elements from the ’70s and ’80s, while also paying homage to the region’s natural beauty. “When it comes to sustainability, we must think about tomorrow,” he emphasises. “The entire fashion industry needs to adapt, and we should all be choosing the right products and consuming them in the right way.”

Chopard

In this new chapter of Ice Cube’s evolution, Bella Hadid invites us to witness the beauty of simplicity, where form, light, and ethical luxury unite in perfect harmony.

Chopard’s legendary Ice Cube collection returns with a fresh, contemporary edge, showcased in the dazzling new “Sculpted by Light” campaign. Starring Bella Hadid and captured by British photographer Charlotte Wales, the campaign offers a striking contrast between Hadid’s magnetic presence and the geometric brilliance of Ice Cube jewellery.

The cube, a motif first introduced by Chopard’s Co-President and Artistic Director Caroline Scheufele in 1999, takes centre stage. Inspired by the principles of Bauhaus minimalism, the collection embodies purity and simplicity. Its clean, angular lines and perfectly faceted surfaces reflect light in a way that’s both sophisticated and timeless. Each piece is a masterclass in geometric perfection, with every facet catching and refracting light, turning these cubes into radiant little sculptures.

Two exquisite additions join the Chopard Ice Cube family

But this campaign goes beyond the collection’s classic aesthetic: Chopard has introduced two new Haute Joaillerie pieces that elevate the Ice Cube line to new heights – a choker and cuff bracelet crafted in ethical 18-carat rose gold and set with brilliant-cut diamonds. These additions take the cube motif in a bold new direction. Handcrafted by the Maison’s artisans, each

cube varies slightly in height, creating a dynamic relief that evokes the towering skyline of a metropolis. This detail breathes movement and energy into the jewellery, with the flexibility of the pieces allowing them to move fluidly with the body, creating an effortlessly sensual aura.

These new creations are not just visually stunning but also a testament to Chopard’s dedication to sustainability. Since 2018 the Maison has been using ethical gold across all its collections, and the Ice Cube line has become a beacon of this ethical approach. The combination of ethical rose gold and Chopard’s expert craftsmanship is what makes these new pieces so exceptional. Their mirror-polished surfaces reflect light as if they were skyscrapers bathed in the warm glow of a setting sun – a nod to the urban inspiration behind the collection.

Through this collection, Chopard redefines elegance with precision and simplicity, inviting us to experience jewellery where every facet enhances brilliance, and every piece reflects a world of refined luxury and ethical craftsmanship. It is a harmonious blend of innovation and tradition, where beauty transcends the ordinary, sculpted by light itself.

Promenade 38, Gstaad / Tel.: +41 33 744 90 44 www.chopard.com

Bella Hadid

TROIS POMMES

Nick Fouquet

A journey of artistry and exploration unfolds through distinctive hats and accessories, crafted for those who embrace the rare and unique.

Nick Fouquet’s journey to hat-making was an uncharted path shaped by his life's eclectic experiences. Born in France, Fouquet moved to Florida at eight, and his love for adventure led him to Patagonia, Australia, and a year-long world tour after university. Though he graduated with a degree in Environmental Science and Sustainable Development, his career trajectory shifted as he found himself drawn to the art of hat-making.

“Hat-making found me,” he confesses, a natural evolution from his affinity for design, colours, and the aesthetics he absorbed during his travels.

Now based in Los Angeles, Fouquet’s creations reflect a “psychedelic, bourgeois, bohemian experience” infused with elements of travel, art, love, and family. He describes himself as part human, part animal, but always a gentleman — qualities that breathe life into each hat he crafts. His designs, made from sustainably harvested beaver fur felt, feature imaginative hat bands and bold colours, setting his work apart as wearable art that speaks to the unique spirit of each wearer. “The hat begins when I lay my hands on the felt,” he says, allowing the material to guide the process rather than following predefined sketches.

Fouquet's approach has earned him recognition across the fashion world, from Los Angeles to Paris, with collaborations that include Givenchy, Rochas, and Borsalino. His headgear for Givenchy's 2020 runway marked a significant moment, challenging traditional perceptions of Los Angeles fashion.

“No doubt people acknowledge LA’s influence, but can they see the designers for what they bring?” Fouquet muses, striving to redefine the city’s aesthetic narrative.

Today, his creations extend beyond hats, including a growing collection of accessories such as belts, bags, and scarves, all imbued with his signature eclectic style. As he continues to refine his craft, Fouquet maintains that, “There’s hype and there’s craft. One lasts twenty minutes; the other endures.” His designs, each a step in his ongoing journey, resonate with his commitment to authenticity and creativity.

Available at Trois Pommes / Palace Strasse 1, Gstaad Tel.: +41 33 744 78 33 / www.troispommes.ch

Nick Fouquet by Kris Brock

Philip Karto

Amidst a shifting fashion landscape, one designer is reshaping luxury by merging sustainability with artistic expression.

What does it mean to create true luxury in fashion today? For Philip Karto, the answer lies in a different approach: “It’s not just about having something beautiful; it’s about having something that has a story.” The designer’s eponymous brand pushes beyond traditional notions of luxury, transforming pre-loved items into exceptional works of art, blending sustainability with bold expression.

Karto’s passion for fashion took shape early on, as he closely observed the intricate details in his family’s clothing, which sparked a lifelong appreciation for design. This fascination eventually led him to forge a career where art and fashion intersect, capturing the beauty found in everyday life. “Fashion is like art. It’s always moving, always evolving,” he reflects, embracing the ever-changing nature of the industry and its endless potential for reinvention.

At the core of Karto’s creative process is the concept of upcycling, where luxury meets sustainability. By reimagining high-end, pre-loved items with his distinct artistic touch, he breathes new life into materials that would otherwise be overlooked. For Karto, this approach is not merely about recycling; it’s about elevating. Collaborating closely with skilled TROIS

artisans, he oversees every step, ensuring that each creation meets the highest standards of quality and craftsmanship. “It’s about taking something already beautiful and making it even better,” he says, reinforcing his commitment to creating pieces that are as enduring as they are unique.

Karto’s designs are not only about aesthetics but also carry a personal touch, inspired by the important people in his life, including his children, Romy, Andrea, and Charly. Their influence adds a deeper dimension to his work, driving him to produce sustainable fashion that leaves a meaningful impact.

In a world increasingly aware of fashion’s environmental footprint, Philip Karto’s creations stand as a celebration of both artistry and responsibility. Each piece tells a story, bridging the past and the future, while offering a fresh perspective on what luxury can and should be.

Available at Trois Pommes / Palace Strasse 1, Gstaad Tel.: +41 33 744 78 33 / www.troispommes.ch

TROIS POMMES

The Elder

Statesman

Effortlessly blending Californian cool with artisanal mastery, this designer label redefines luxury through hand-spun cashmere and a commitment to craft.

The Elder Statesman embodies a distinctive blend of relaxed refinement and meticulous craftsmanship, offering a fresh take on luxury with a touch of West Coast ease. Founded in 2007 by Greg Chait, the brand has evolved from a series of cashmere blankets into a lifestyle label renowned for its laid-back yet sophisticated approach. With roots in Los Angeles, The Elder Statesman brings an artisan’s touch to each creation, upholding human skill as the pinnacle of luxury.

Chait’s journey began with a personal appreciation for finely crafted items, sparked by a cashmere blanket gifted to him in 2002. The brand soon became synonymous with hand-spun knitwear that marries comfort and elegance, produced predominantly at its

Here, a small team of master artisans — including handloom knitters, weavers, and dyers — transforms the finest cashmere into garments that radiate understated luxury. Recent expansions have taken the brand beyond knitwear into new categories and materials, such as home and lounge products and accessories, with plans to continue diversifying its offerings.

The Elder Statesman’s approach transcends trends, focusing on integrity and artisanal excellence. The brand’s signature lies in the subtle nuances of its creations: the weight of the fabric, the unique dye patterns, and the tactile experience of the cashmere itself. This dedication to detail extends beyond clothing, encompassing a full lifestyle offering, from home accessories to whimsical design objects that channel the brand’s playful spirit.

The Elder Statesman’s success is built on the idea that true luxury is found in the mastery of craft. Its Arts + Craft factory serves not only as a production hub but also as a space where the artistry of yarnmaking and garment construction is celebrated. As the brand continues to expand globally, it remains true to its origins, infusing a light-hearted soul into every meticulously crafted piece.

Available at Trois Pommes / Palace Strasse 1, Gstaad Tel.: +41 33 744 78 33 / www.troispommes.ch

Serafino Consoli

Adorn yourself with the “Bellezza” and “Grande Bellezza” collections at Stebler Gstaad, where Serafino Consoli pushes the boundaries of adaptable luxury with stunning, size-transforming design.

Serafino Consoli, established in 1959 in Grumello del Monte, Italy, has consistently pushed the boundaries of jewellery design. Known for its ability to blend Italian craftsmanship with advanced engineering, the brand has brought a revolutionary vision to the luxury market. At its core, Serafino Consoli redefines jewellery as more than just decoration — it’s a fusion of function and beauty, designed to adapt and evolve with the wearer.

Among the brand's most significant innovations is its world-patented design: jewellery that transforms. With a simple touch, a ring becomes a bracelet, and pieces can adjust in size, creating versatile options for any occasion.

This ingenuity is central to Serafino Consoli's two main collections: “Brevetto” and “Serafino”. The “Brevetto” collection, known for its multi-size concept, offers pieces that expand or contract effortlessly. A ring can move between fingers and generations, making it a timeless heirloom. This flexibility isn’t limited to rings — bracelets, earrings, and pendants also adjust to suit different styles. The "Serafino" collection takes it even further, with hundreds of components allowing pieces to transform from one form to another, making them both statement pieces and everyday essentials.

"Bellezza" and "Grande Bellezza": The Next Chapter Building on its foundation of innovation, Serafino Consoli has introduced two new lines: “Bellezza” and “Grande Bellezza”. These latest additions elevate the multi-size concept with even more luxurious designs. The “Bellezza” line features rows of gemstones that increase in size as they move up the ring, adding depth and sophistication. Meanwhile, the “Grande Bellezza” collection takes this idea a step further, with diamonds ranging from 2 to 16 carats, creating a dramatic visual effect that ensures these rings captivate with their unmistakable allure.

Through these groundbreaking designs, Serafino Consoli continues to lead the charge in redefining luxury jewellery. Their pieces are not just beautiful: they’re innovative, crafted to grow with the wearer and endure through time. In Gstaad exclusively available at Stebler Gstaad, the official “Serafino Consoli Ambassador”, this commitment to merging tradition with technology sets the brand apart, creating jewellery that isn’t just worn but lived with.

Serafino Consoli available at Stebler Gstaad Promenade 55, Gstaad / Tel.: +41 33 744 11 22 www.steblergstaad.ch

The Serafino Collection takes the concept of multifunctionality to the extreme transforming a ring into a bracelet.

Graff

Graff has unveiled the latest addition to its Laurence Graff Signature collection: a sleek, stackable bangle available in white, rose, or yellow gold.

Inspired by the diamond-cutting intuition of founder Laurence Graff, the collection reflects the House’s hallmark precision and innovation. The new design offers a choice between minimalist faceted metal or a version adorned with sparkling pavé diamonds. This unisex offering includes everything from pendants and hoop earrings to rings, catering to those with a passion for modern, dynamic jewellery.

“The Laurence Graff Signature collection represents everything we’ve achieved over the years,” says CEO Francois Graff, highlighting its significance. Each piece honours the meticulous journey of every diamond Graff has handled, ensuring a legacy of craftsmanship and attention to detail. The new collection is supported by a campaign featuring models Rianne Van Rompaey and Huang Shixin, shot by Mikael Jansson and styled

by Emmanuelle Alt. The versatile bangles, with their architectural lines, are presented as the ideal accessory for creating a personalised jewellery statement.

Design Director Anne-Eva Geffroy adds: “While Graff’s diamond history is integral to our identity, the new bangles are designed to be loved, stacked, and layered — reflecting each wearer’s personal style.”

The Laurence Graff Signature bangle embodies Graff’s blend of heritage and innovation, offering endless possibilities for self-expression. Whether worn alone or stacked, it is poised to become a staple for those who appreciate both tradition and modernity in fine jewellery.

Paying homage to Laurence Graff’s extraordinary legacy, the collection reflects his expertise in cutting and polishing the world’s most beautiful stones. With its unique, stackable pieces, it offers limitless opportunities to express your own signature style — whether through sleek gold or diamonds that dazzle.

Promenade 2, Gstaad / Tel.: +41 79 200 78 47 www.graff.com

GemGenève

As a genuine showcase of passion, creation and discovery, this international gem & jewellery show features the finest treasures from around the world.

Based in Geneva and founded in 2018 by two worldrenowned jewellery and gem experts, Ronny Totah and Thomas Faerber, GemGenève is a unique hub that gathers jewellery designers, precious stones dealers, retailers, buyers, and collectors from worldwide. Driven by passion, the founders’ core values conveying lie in innovation though creativity, diversity, excellence, and openness. After a resounding success last year, the show returns for its 9th edition, embarking once again on an extraordinary journey into the world of exquisite jewellery. Within a simple yet elegant setting, 240 exhibitors will unveil their masterpieces, including contemporary, antique and rare gemstones. A special exhibition on Art Deco will invite visitors to explore the connexions of jewellery, furniture, art objects,

and high-fashion pieces. The event also offers an outstanding cultural programme, featuring a series of talks on the history of jewellery arts, and a space highlighting the excellence of the art and crafts such as enamelling, marquetery, and gilding. Now a not-to-bemissed event for trade and culture alike, GemGenève is a genuine laboratory of creativity and innovation, offering a select international for contemporary artistic creation, new designers and the latest startups in the world of jewellery. “This selection is carried out by Designers’ Village curator Nadège Totah. We don’t have any specific criteria; we simply ensure that talents with a true artistic vision are highlighted,” explains Mathieu Dekeukelaire, Director of GemGenève.

The show is also committed to the future of jewellery arts through educational projects with design and gemmology schools, where students and professionals work together on unique creations. “More than just a fair, it’s a showcase of excellence, where tradition meets the Avant-Garde,” he emphasizes.

8-11 May 2025

Palexpo, Geneva, Switzerland www.gemgeneve.com

© Andras Barta

© Andras Barta

Co-founders Ronny Totah and Thomas Faerber

Jewellery artist Aso Leon

8 11 MAY 25 GENEVA PALEXPO

INTERNATIONAL GEM & JEWELLERY SHOW

ABOUT GEMGENÈVE : GemGenève is the go-to event for lovers of precious stones, jewel collectors and jewellery industry professionals. The friendly show with an intimate feel brings together all the players in the industry – including leading international dealers – in Geneva for a cross-cutting event now recognised as a meetingplace for enthusiasts and experts from all over the world. Open to connoisseurs and the general public alike, GemGenève invites everyone to celebrate jewellery arts and crafts and strives to pass on rare knowhow through an intense programme of cultural activities.

ANNUAL EVENT

1 ST HALF OF MAY

Wellbeing

94 Unlocking the Future of Personal Wellness

UNLOCKING THE FUTURE OF

PERSONAL WELLNESS

From the physical to the cognitive, biohacking embraces the philosophy that we can become masters of our own biology.

We’ve all heard of or even dabbled in the latest wellness trends, but biohacking takes things to an entirely new level. Imagine having the tools and knowledge to fine-tune your body’s natural abilities, combining cutting-edge science with ancient health practices. From harnessing advanced technology to tapping into centuries-old wellness rituals, biohacking invites you to rethink what’s possible for your mind, body, and overall wellbeing. “We offer sessions of biohacking with different technologies to help guests improve performance, boost their immune system, and speed up recovery,” explains Bernadette Negri, the Six Senses Spa Director at The Alpina Gstaad. “After just a few sessions, many feel rejuvenated, sleep better, and experience faster muscle recovery.” In other words, it’s not just about keeping up with wellness trends: it's about transforming how you live and perform at your best.

What is biohacking, you ask?

Biohacking, at its core, is about pushing the limits of human potential — fine-tuning the body’s systems for enhanced performance, longevity, and wellbeing. It's a broad term that covers a wide variety of techniques,

from simple habits such as meditation or taking dietary supplements to advanced methods like cryotherapy and PEMF (Pulsed Electromagnetic Field) therapy. Unlike transhumanism, which seeks to modify the human genome, biohacking focuses on harnessing our environment and behaviours to influence our biology; what scientists call an epigenetic approach. By making thoughtful adjustments, we can trigger positive, long-lasting changes in our physical and mental states.“Pioneering wellness is one of our core values,” adds Bernadette. “Combining the best treatments, high-end technology, and knowledgeable practitioners allows us to deliver the most effective wellness programs, ensuring guests leave feeling empowered and well-cared for.”

Pushing the boundaries of personal wellbeing

As the global biohacking market is projected to reach USD 95.8 billion by 2032, growing at a staggering 18.9% compound annual growth rate (CAGR)*, it’s clear that the movement is no longer confined to Silicon Valley enthusiasts or futurists. Instead, biohacking at The Alpina Gstaad isn’t simply about engaging with futuristic technology — it's an ethos. It’s about adopting a lifestyle that centres around self-improvement and longevity: from the most advanced machines to natural techniques, each biohack is designed to help individuals * Source: Straits Research “Biohacking Market Size, Share & Trends Analysis Report”.

BIOHACKING, AT ITS CORE, IS ABOUT PUSHING THE LIMITS OF HUMAN POTENTIAL.

reclaim control over their biology and, ultimately, their lives. “At The Alpina Gstaad, we share this vision, always striving to stay ahead in the industry,” says Bernadette Negri. “One of our values at Six Senses Spa is pioneering wellness, delivering the most effective programmes in partnership with leading experts.”

This innovation-backed approach to wellness challenges the traditional spa model, offering a glimpse into what the future of health could and should look like. In a world where the pace of life is ever increasing, it’s possible to enhance both body and mind through carefully chosen interventions for profound personal transformation. Biohacking empowers us to become the architects of our own wellbeing, blending science, technology, and nature in a way that redefines the possibilities of modern wellness — because the journey to self-improvement is one that knows no bounds.

Biohacking Experience at The Alpina Gstaad

PEMF Therapy — Recharge your cells with low-frequency magnetic fields

Pulsed Electromagnetic Field therapy uses lowfrequency magnetic fields to revitalise cellular function. Guests lie on a special mattress while the electromagnetic waves stimulate energy within the body’s cells, promoting improved vitality. Sessions last between 8 and 24 minutes.

Normatec Boots — Relieve muscle soreness with air compression therapy

Slip into the Normatec Boots for a session of air compression therapy. This treatment mimics the effect of a deep massage by applying pulsating pressure to the legs and feet, boosting blood flow and speeding up recovery. Treatments last between 10 and 30 minutes.

Hyperbaric Oxygen Chamber — Accelerate healing with oxygen therapy

Hyperbaric Oxygen Therapy delivers pure oxygen in a pressurised environment, increasing the oxygen your blood can carry. This treatment speeds up tissue repair and boosts cognitive function. Sessions last around an hour, ideal for enhancing recovery.

Full-Body Cryotherapy — Boost circulation with extreme cold exposure

Step into the cryotherapy chamber, where sub-zero temperatures trigger the body’s natural responses to cold, improving circulation and reducing inflammation. In just three minutes at -87°C (-125°F), the treatment alleviates pain and accelerates muscle recovery.

Red Light Therapy — Stimulate cell repair with photobiomodulation

Relax under red light therapy, where light penetrates the skin to boost cellular metabolism. This non-invasive treatment promotes tissue repair, reduces inflammation, and supports skin rejuvenation. Sessions last between 10 and 20 minutes.

HYPERMAX — Enhance endurance with oxygen-enriched exercise

This treatment combines cardiovascular exercise with concentrated oxygen delivery. While cycling, guests breathe in oxygen-rich air, which improves circulation, boosts endurance, and speeds up recovery. Sessions last between 12 and 15 minutes, with bursts of high-intensity activity.

THE FULL-BODY CRYOTHERAPY ALLEVIATES PAIN AND ACCELERATES MUSCLE RECOVERY.

Saanenland The marvels of

102 A Year-Round Alpine Destination

104 Highly Recommended

112 Gstaad's Best Architecture and Interior Design

ENDLESS ALPINE

ESCAPES AWAIT

Embrace a year-round Alpine escape in the Saanenland region, where nature, adventure, and relaxation seamlessly intertwine to offer a truly captivating experience. Towering above, Glacier 3000 rises 3,000 metres (9,843 feet) above sea level, providing an extraordinary high-altitude paradise. Whether blanketed in snow or glowing under the summer sun,

the region invites you to immerse yourself in breathtaking vistas and curated experiences — from a cosy lunch in an Alpine igloo to family fun at Alpenruhe. Discover the fascinating world of bees, set off on an e-bike adventure, or indulge in sweet moments at a chocolate factory, making each experience memorable.

A YEAR-ROUND

ALPINE DESTINATION

Located just twenty minutes from Gstaad, Glacier 3000 offers visitors an unforgettable experience, whether it’s during the snowy winters or the sun-drenched summer months.

Situated 3,000 meters above sea level, this highaltitude playground invites travellers to discover a unique blend of adventure, nature, and relaxation –all within one spectacular destination.

Winter Adventures

In winter, Glacier 3000 is a paradise for snow lovers. With the guarantee of fresh snow from early November until the end of April, skiers and snowboarders can enjoy an extended season like nowhere else. With over 25 kilometres of ski slopes suited to all levels, from beginners to seasoned experts, it’s a dream for snow sports enthusiasts. The mountain’s diverse terrain offers open slopes, steep descents, and off-piste routes that cater to every kind of winter sports lover. Beyond skiing, Glacier 3000 provides plenty of activities to enjoy the stunning snow-covered landscape. The Alpine Coaster, Europe’s highest toboggan run, offers a thrilling ride with panoramic mountain views.

But Glacier 3000 isn’t just for adrenaline junkies. Its state-of-the-art cable cars and modern facilities ensure that everyone, from families with small children to older adults, enjoy the beauty of the region. The Botta Restaurant, designed by acclaimed

architect Mario Botta, offers a fine dining opportunity with panoramic views, making it the perfect place to relax and indulge in local delicacies after a day of adventure. For those seeking quieter activities, snowshoeing trails and guided glacier hikes offer a serene way to indulge in the beauty of the Alps. The simple act of walking on the glacier, surrounded by the majestic peaks, is enough to create lasting memories. From the summit, you can gaze at the iconic Mont Blanc and Matterhorn in the distance –a view that is just as impressive in winter as in summer.

Summer Thrills

As seasons change, Glacier 3000 transforms into a strikingly different landscape, unveiling an abundance of seasonal adventures. Hiking trails open up, allowing visitors to explore the dramatic Alpine scenery under clear blue skies. The Peak Walk by Tissot, the only suspension bridge in the world that connects two mountain peaks, is one of the main summer highlights. Suspended above the glacier, the bridge offers breathtaking views of the surrounding peaks, including Mont Blanc, the Eiger, and the Jungfrau. Summer visitors can also enjoy the Glacier Walk, a marked trail that offers a chance to stroll across the glacier, taking in the scenery at a relaxed pace. For adventure enthusiasts, the Alpine Coaster opens in the warmer months, offering a thrilling ride through a spectacular landscape that's entirely different from the winter scene. Beyond the man-made attractions, Glacier 3000 is a showcase of nature’s grandeur. From the imposing rock formations to the seemingly endless expanse of ice, the natural beauty of the glacier captivates in every season. Wildlife enthusiasts may even be lucky enough to spot ibexes or marmots along the trails, adding another layer of wonder to the experience.

Glacier 3000 stands out as a premier attraction that offers something for everyone.

For more information, including winter and summer timetables, visit www.glacier3000.ch

Lunch in an Alpine Igloo

Embark on a unique winter adventure at Iglu-Dorf Gstaad, where you can savour a copious lunch with a traditional Swiss fondue in an igloo wonderland, surrounded by breathtaking mountain views and the fresh, crisp air of the Alps. Perfect for a day out with family or friends, this one-of-a-kind experience offers the right balance of charm and culinary delight before returning to the comfort of Gstaad. A magical escape that blends adventure with the pleasure of a cosy, traditional meal. www.iglu-dorf.com

Indulge in a Private Movie Night

Delight in the privilege of having The Alpina Gstaad’s in-house cinema all to yourself. Select the movie of your choice from our extensive library and watch it on the big screen, complete with state-of-the-art surround sound system for a fully immersive viewing. Whether you’re in the mood for a classic film or the latest blockbuster, you’ll have everything you need, including a popcorn machine and room service, to make it a memorable occasion. Perfect for a cosy night in with family or a private screening with friends.

www.thealpinagstaad.ch

Embrace Family Fun at Alpenruhe

Just minutes from The Alpina Gstaad, Alpenruhe offers a lively playground with a pirate ship, XXL jumping pillow, children's train, and more, perfect for kids of all ages. Parents can unwind at the nearby café, enjoying herbal teas and homemade treats, while children explore the play area. The petting zoo, featuring lamas, dwarf goats, bunnies and peacocks, adds to the unique charm of Alpenruhe. Open daily from 8 am to 7 pm, with the kids' railroad running on Wednesdays and weekends (from 2 pm to 5 pm, weather permitting). www.alpenruhe.ch

Immerse Yourself in the World of Bees

Learn about the secret life of bees with our exclusive workshop this summer. Led by Stefan Neuhaus, our professional beekeeper, you’ll learn the intricate process of honey production and explore our on-site beehives. This 45-minute session offers an educational and engaging insight into the world of bees, perfect for curious minds of all ages. Learn about the vital role bees play in our ecosystem and gain a newfound appreciation for these incredible insects. It’s a unique opportunity to connect with nature and learn something truly fascinating. www.thealpinagstaad.ch

Enjoy Sweets at Maison Cailler

Step into the rich heritage and artisanal craftsmanship of chocolate at Maison Cailler in Broc. Established in 1819, Cailler is the country’s oldest chocolate brand, offering an immersive experience into the world of chocolate-making. From learning about the brand’s origins to witnessing the production process firsthand, this family-friendly visit is a true delight for chocolate lovers. Along the way, you can book a tasting session of their finest creations, making this a sweet journey through one of Switzerland’s most iconic treats. www.cailler.ch

Experience Cutting-Edge Biohacking

Transform your wellness routine with our cuttingedge biohacking treatments at The Alpina Gstaad. Dive into a range of therapies designed to enhance your body’s natural recovery systems, including full-body cryotherapy, photobiomodulation, hypermax oxygen, PEMF, and hyperbaric oxygen chamber sessions. These innovative treatments are tailored to boost your wellbeing and provide shortcuts to better health. Embrace the next chapter of wellness and rejuvenate your mind and body with our state-of-the-art biohacking options. www.thealpinagstaad.ch

Discover Stunning Glacier Views

Encounter the stunning landscapes of Glacier 3000 through climbing or hiking adventures. Walk over the Peak Walk by Tissot, the only suspension bridge in the world linking two peaks. Enjoy breathtaking views of Europe’s highest mountains from this unique family-friendly destination. Just twenty minutes from The Alpina Gstaad, Glacier 3000 offers a memorable activity filled with natural beauty and exciting activities for all ages. Learn more on page 102. www.glacier3000.ch

Embark on Scenic E-Bike Adventures

Set off on a one-of-a-kind adventure with our e-bike rentals at The Alpina Gstaad. Explore over 500 km of scenic trails this summer with the assistance of a quiet, electric motor. Perfect for cycling enthusiasts, our e-bikes offer an effortless way to absorb the stunning landscapes. Rentals include all necessary equipment, and bookings must be made 24 hours in advance. Whether you’re a seasoned cyclist or a beginner, this adventure guarantees a thrilling way to immerse yourself in the region's natural beauty. www.thealpinagstaad.ch

Glide Gracefully with Paragliding

Fulfil your dream of flying with a paragliding adventure over the stunning Saanenland, using our exclusive Alpina glider. Fly through the skies with a professional pilot and take in the picturesque landscape. Suitable for participants aged 3 and above, this thrilling activity offers a unique and exhilarating way to witness the beauty of the region. Experience the freedom of flying and create delightful memories of your stay at The Alpina Gstaad. www.thealpinagstaad.ch

Soar High in a Hot Air Balloon

Witness the serene beauty of the region from above with a hot air balloon ride. Float gently over snowy mountaintops, valleys, and lakes, with their incredible views. This unique adventure starts in Chateau d’Oex and offers a peaceful yet exhilarating way to explore the area. Suitable for participants from 1.20 metres tall, a hot air balloon ride provides a breathtaking aerial perspective and a truly magical moment. www.thealpinagstaad.ch

Travel to Europe’s highest railway station at 3,454 metres (11,332 feet) for a breathtaking journey. Explore the Ice Palace, carved within the Aletsch Glacier, and admire intricate ice sculptures. Enjoy panoramic views from the Sphinx Observation Deck, where you can see the peaks of the Eiger, Mönch, and Jungfrau, as well as the glacier. In the summer, head to the Snow Fun Park for activities like snow tubing, sledging, and ziplining. Don’t miss the Alpine Sensation, a multimedia tribute to the Jungfrau Railway and its builders. www.jungfrau.ch

Delve into the UNESCO-listed Lavaux vineyards and the cultural heritage of Montreux. Follow in the footsteps of Freddie Mercury and navigate through scenic landscapes on the Goldenpass panoramic train. Must-see places include Lavaux, Montreux, Vevey and the iconic Chillon Castle. This family-friendly destination offers a perfect day trip filled with natural and cultural wonders. The biggest highlight? The Montreux Jazz Festival will again be on the lakeside this summer and entice you to explore hidden gems along the Montreux Riviera.

www.montreuxriviera.com

Explore the Scenic Montreux Riviera Visit

Zbären

Born from a rich heritage of craftsmanship and innovation, Zbären Kreativküchen AG has spent over 75 years mastering the art of creating bespoke kitchens.

From a humble carpentry workshop in a barn in Lenk, nestled in the scenic Simmental region, Zbären has grown to international acclaim, renowned for its handcrafted, one-of-a-kind creations that elevate the art of cooking and entertaining at home. Founded in 1947 by Johann Zbären, Zbären Kreativküchen began with a strong focus on carpentry and eventually refined its focus to specialise in tailormade kitchens, earning a reputation for impeccable quality, distinctive design, and precision craftsmanship. Today, under the leadership of third-generation designers Matthias and Benjamin Zbären, the company continues to innovate while staying true to its core values of authenticity and excellence.

What sets Zbären apart is its dedication to creating kitchens that are as functional as they are beautiful. Each project is entirely bespoke, handmade in the Swiss Alps, and tailored to meet the unique needs of the client. Whether it’s a contemporary space in a Parisian penthouse or a rustic chalet in Gstaad, Zbären

kitchens blend timeless craftsmanship with cuttingedge technology, ensuring that every kitchen is not just a workspace but the heart of the home.

While Zbären is known for its prestigious projects — such as the upscale kitchens in Monaco’s Tour Odéon — it remains a family-run business deeply connected to its Swiss roots. The company’s production facility is still located in Lenk, with design offices and showrooms in Saanenmöser near Gstaad and Bern. Under the stewardship of the Zbären brothers, the company has embraced sustainability, incorporating a 380 kWp photovoltaic power plant on the roof of its Lenk factory to produce solar energy, demonstrating a commitment to environmentally conscious craftsmanship. For those who dream of a tailor-made kitchen that reflects both personal style and culinary passion, Zbären offers an unparalleled blend of heritage, creativity, and innovation.

Tel.: +41 (0)33 744 33 77 / design@zbaeren.ch www.zbaeren.ch

Photos © Stettler Photography

Chaletbau Matti

Master artisans of the Alps, Chaletbau Matti seamlessly blends tradition with modern elegance, creating timeless Alpine retreats that exude sophistication.

Nestled in the heart of Gstaad, Chaletbau Matti is a name synonymous with luxury, craftsmanship, and tradition in chalet construction. Established in 1941 by Jakob Matti, the company has grown from a small carpentry workshop in Saanen to a leading force in luxury chalet design and construction, with over 125 employees today. The firm’s dedication to blending ancestral expertise with modern innovation has earned it an international reputation. More than just building homes, Chaletbau Matti is about creating a lifestyle that harmonizes with the natural beauty of the Swiss Alps. The company's projects, which include over 250 chalets in Gstaad and residences across Europe, are testaments to their commitment to excellence. Each project is approached with meticulous attention to detail, ensuring that every chalet is not only a home to feel safe in but a work of art to be proud of.

One of the unique aspects of Chaletbau Matti is its dedication to using antique wood, a practice that started around 1980. This approach not only adds character and history to the chalets but also aligns with sustainable practices by reusing and repurposing materials. The company’s projects are therefore integral to the cultural and visual identity of Gstaad, honoring the stunning Alpine surroundings while offering unparalleled luxury.

Today, still under the leadership of the Matti family, the company continues to evolve, adapting to the changing needs of clients and the challenges of modern construction. Their commitment to sustainability, innovation, and maintaining the highest standards of craftsmanship ensures that Chaletbau Matti will remain at the forefront of luxury chalet construction for generations to come — continuously turning your dreams into reality.

Rotlistrasse 1, Gstaad / Tel.: +41 33 748 90 10 / www.chaletbaumatti.ch

Jaggi

JAGGI brings together tradition, craftsmanship, and modern design to create unique projects that reflect the beauty of the Swiss Alps.

For decades, JAGGI has been a cornerstone of Gstaad’s architectural landscape, expertly blending heritage, innovation, and artistry. Led by a talented trio — Elisabeth Wampfler, Urs Kunz, and Klaus Breuninger — the firm approaches each project like a jigsaw puzzle, carefully piecing together client wishes, materials, and design elements to create something truly unique. Whether it’s The Alpina Gstaad or the newly constructed Gstaad Airport, JAGGI’s portfolio is a testament to their expertise.

They’ve not only shaped the local architectural scene but have also taken their signature Swiss precision to international projects, from a villa in Frankfurt to a finca in Mallorca. These projects illustrate the trust clients place in JAGGI’s ability to deliver on their vision, no matter where they are located.

The team’s strength lies in their collaborative approach. Wampfler leads architecture, Breuninger handles interior design, and Kunz oversees planning and construction. Together, they ensure that each client’s vision is fully realised, no matter the scale of the project. They are just as comfortable developing an entire hotel or luxury chalet as they are handling a small bathroom renovation.

The most recent challenge was the reconstruction of the Glacier 3000 mountain station amidst ice and snow, where specialised technical solutions, logistics, and aesthetics were particularly in demand. This project, like many others, highlights their ability to seamlessly blend different styles while maintaining a cohesive overall aesthetic, and to successfully bring projects to fruition. JAGGI’s work thrives on creativity and precision, delivering thoughtful solutions tailored to the unique needs of each client.

With every project, JAGGI continues to turn concepts into architectural realities, ensuring that each structure is as distinctive and refined as the vision behind it.

Suterstrasse 1, Gstaad / Tel.: +41 33 744 26 88 www.jaggi.swiss

We're here to help you feel at home.

A little bit more about

Gstaad

124 The Culture Nestled in The Peaks

130 Gstaad Menuhin Festival: Migration Through Music

132 Prestigious Learning Heights

LEGACY MEETS

CULTURAL EVOLUTION

High in the Alps, Gstaad has evolved from a tranquil retreat into a vibrant hub, where nature blends with an ever-evolving artistic scene. Once shaped by pioneering hoteliers, it remains “the last paradise” amidst a changing world, with its legacy reflected in film and literature. This unique setting also nurtures elite education at institutions like

John F. Kennedy International School and Le Rosey, two renowned schools that shape the future of Gstaad’s community. Adding a musical layer, the legendary Gstaad Menuhin Festival & Academy continues to draw worldclass talent to the region, offering unforgettable cultural momentums.

THE CULTURE NESTLED

IN THE PEAKS

Once a quiet mountain hideaway, Gstaad has transformed into a hub where breathtaking nature merges with a thriving cultural scene, all while preserving its character amidst change.

The actress Julie Andrews once described Gstaad as “the last paradise in a crazy world”. This sentiment captures the essence of a village that has preserved its charm while evolving into a cultural hotspot. Originally a haven for farmers and cattle herders, Gstaad has transformed into a sought-after destination, captivating visitors with its Alpine beauty, refined boutiques, gourmet dining, and luxury hotels. Even as it continues to flourish, Gstaad remains a serene sanctuary amidst the fast pace of modern life.

Pioneers of Transformation: Hoteliers and the Railway

The construction of the Montreux-Oberland Bernois (MOB) railway in 1905 marked a turning point in Gstaad’s history. This new rail connection opened the village to affluent European families, drawn by its idyllic scenery and mountain air. It signalled the region’s transformation from an agrarian society to a rising tourist destination. However, it was the pioneering hotelier families who truly shaped Gstaad’s identity, taking risks to turn the farming village into an exclusive haven.

Among Gstaad’s first hotels were the Post-Hostel Rössli (1845), The Olden (1899), and the Grand Hotel Alpina (1907). However, it was the Gstaad Palace, opened in 1913 by local schoolteacher Robert Steffen, that firmly established the village’s reputation. Overcoming challenges like World War I and the Great Depression, the Palace thrived by the 1920s. The Scherz family took over in 1947, and under Ernst Andrea Scherz, the 1950s and 1960s saw stars like Grace Kelly, Elizabeth Taylor, and Roger Moore visit Gstaad, solidifying its status as a world-class destination.

While the Palace garnered international attention, the Grand Hotel Alpina had already begun its own journey of refined hospitality. Opened in 1907, it remained a fixture in Gstaad until the 1980s, when its prominence began to fade. In the 1990s, Gstaad native Marcel Bach and long-time visitor Jean-Claude Mimran acquired the property and envisioned a new era for it. The original building was demolished in 1995, and after thoughtful revisions and community discussions, construction began in 2008. The Alpina Gstaad finally opened its doors in December 2012, celebrated with a gala attended by Prince Albert II of Monaco, marking the first new hotel of its calibre in 100 years.

Skiers prepare their equipment next to the Eagle Ski Club, Gstaad, 1977.

THE CONSTRUCTION OF THE MONTREUXOBERLAND BERNOIS RAILWAY IN 1905

MARKED A TURNING POINT IN GSTAAD’S HISTORY.

Film and Fame: “The Last Paradise in a Crazy World”

In the 1950s and 1960s, Gstaad emerged as a premier winter sports destination, attracting celebrities and filmmakers. Stars such as Richard Burton, Elizabeth Taylor, Julie Andrews, and Roger Moore flocked to the village, further enhancing its reputation as a discreet retreat for the elite.

Gstaad’s cinematic appeal began with Denys de La Patellière’s “Thérèse Étienne” (1958), set against the snow-covered landscapes of Gstaad and Lauenen. The film’s Alpine backdrop intensified the emotional tension of its story. Later, Gstaad Palace appeared in Blake Edwards’ “The Return of the Pink Panther” (1975), with its exterior serving as the villain’s hideaway.

Edwards and his wife, Julie Andrews, became frequent visitors to Gstaad, and Andrews eventually became an honorary citizen in 2014, dedicating a “sitting duck” statue to the town.

More recently, Gstaad has featured in films, including Bollywood “Dilwale Dulhania Le Jayenge” (1995), as well as in “Un nemico che ti vuole bene” (2018) by Denis Rabaglia. Roman Polanski’s “The Palace” (2023) used the grandeur of Gstaad Palace to satirise the extravagant lives of the elite, continuing the village’s enduring cinematic presence.

The Grand Hotel Alpina in Gstaad

Actress Elizabeth Taylor with her children in Gstaad, 1962.

Literary Reflections: Gstaad’s Narrative Imprint

Literature has also played a role in shaping Gstaad’s image. Although Ernest Hemingway never wrote specifically about the village, his frequent stays in the Swiss Alps influenced his depiction of mountains as places of solitude and beauty. F. Scott Fitzgerald, however, paid homage to Gstaad in “Tender Is the Night” (book 2, 1934), where a significant chapter unfolds in the village, culminating in the memorable line: “Good-bye, fresh faces, cold sweet flowers, flakes in the darkness. Good-bye, Gstaad, good-bye!”

Gstaad also features in contemporary literature, such as Arnon Grunberg’s “Gstaad 95-98” (2002), which

GSTAAD EMERGED AS A PREMIER WINTER

SPORTS

DESTINATION, ATTRACTING CELEBRITIES AND FILMMAKERS.

explores the struggles of a sommelier within the village’s elite circles. Maryse Deseigne’s “Vacances à Gstaad” (2018) contrasts Saanen’s peaceful setting with the wartime memories of its protagonist, Heather.

Celebrity memoirs further affirm Gstaad’s allure. Roger Moore, who lived in the village for many years, described it as a peaceful retreat in his memoir “My Word Is My Bond” (2008). Moore reflects on Gstaad as a haven where he found privacy and solace, enjoying simple pleasures far from the pressures of fame.

Today, Gstaad’s literary appeal continues through the World of Words (WoW) festival, founded in 2020.

The festival has brought together authors like Mick Herron, Jay McInerney, Louise Doughty and Frédéric Beigbeder, further enriching Gstaad’s cultural landscape and reinforcing its status as both a refuge and a literary sanctuary.

Gstaad

Princess Grace of Monaco on a skiing holiday in Gstaad, 1962.

©

Daniele Darolle

Sygma

Actor Roger Moore, Gstaad, 1977.

MIGRATION

THROUGH MUSIC

A journey through classical music’s evolution, featuring top artists and exploring the theme of sociocultural shifts in today’s world.

What began as a modest concert series in 1957, founded by violinist Yehudi Menuhin, has grown into one of Switzerland’s most celebrated cultural events. The Gstaad Menuhin Festival & Academy, now under the artistic direction of Christoph Müller, presents over 60 concerts annually, drawing classical music’s finest talents to Saanenland. The 2025 edition, titled “Migration”, will take place from 18th July to 6th September, concluding a three-year thematic progression.

This year’s line-up includes a remarkable roster of renowned musicians, such as Fazıl Say, the Turkish pianist and composer known for his innovative blend of classical and contemporary styles; Georgian virtuoso Khatia Buniatishvili, celebrated for her emotional intensity and technical brilliance; Russian pianist Daniil Trifonov, recognised for his profound interpretations of Romantic repertoire; and Icelandic pianist Víkingur Ólafsson, whose masterful renditions of Bach and contemporary works have earned him international acclaim.

The festival will also feature world-class orchestras such as the Tonhalle-Orchester Zürich and the Gstaad Festival Orchestra, alongside celebrated

soloists. These include Cecilia Bartoli, the acclaimed Italian mezzo-soprano famed for her renditions of bel canto and Baroque opera; Sonya Yoncheva, the versatile Bulgarian soprano renowned for her stunning performances in both opera and concert settings; and Avi Avital, the Israeli mandolinist known for his vibrant reimaginings across classical and folk genres. These performances will be held in venues famed for their acoustics, including the historic churches of Saanenland and the Gstaad Festival Tent.

Khatia Buniatishvili

Sonya Yoncheva

Photos

© Raphael Faux

THE GSTAAD MENUHIN FESTIVAL PRESENTS

OVER 60 CONCERTS ANNUALLY.

The 2025 programme, centred on the theme of “Migration”, invites audiences to reflect on the profound changes shaping our world. Following 2023’s focus on “Humility” and 2024’s exploration of “Transformation”, this edition explores how classical music engages with shifting societal and environmental dynamics. Concerts are thoughtfully curated under titles such as “Origin” – music rooted in homeland; “Escape to Exile” – sounds born of displacement; “Inner Emigration” – the introspective work of artists under oppressive regimes; and “Nostalgia” – music that evokes the ache of homesickness. Each section will come alive through the artists’ personal stories and unique performances.

For those seeking a profound connection to nature, the upcoming edition will elevate the festival experience through its "Mountain Spirit" series. Performances will unfold on the Eggli, with the terrace of its mountain-top restaurant providing the perfect backdrop. By blending live music with the majestic Alpine landscape, this format encapsulates the festival’s ethos of “Music. Nature. You.”, inviting attendees to fully immerse themselves in the harmonious dialogue between art and nature.

As the Gstaad Menuhin Festival celebrates its 69th year, it continues to honour Yehudi Menuhin’s vision of music as a powerful force for unity.

The festival remains a must-visit for classical music lovers, offering a platform for world-class performances and meaningful dialogue in an everchanging world.

Gstaad

Daniil Trifonov

PRESTIGIOUS

LEARNING HEIGHTS

A closer look at John F. Kennedy International School & Le Rosey, two elite schools in the Swiss Alps that shape the future and the fabric of Gstaad.

Did you know Gstaad is not only a natural retreat but also a centre of elite education? Schools like John F. Kennedy International School (JFK) and Institut Le Rosey draw families from around the world, enriching the region's vibrancy. Henri Behar, Director of JFK, says their motto, “Small School, Big Heart”, captures their close-knit community. “Staying small is essential for offering the personalised attention we are known for. In this sense, preserving JFK as a school where students feel supported and valued has been our priority.” he explains. Le Rosey and JFK also promote diversity. Christophe Gudin, General Director of Le Rosey, adds, “Our students come from all over the world, but we ensure they maintain strong connections with their cultural roots while learning to appreciate others.”

JFK International School: Championing Holistic Education

JFK cultivates a truly international atmosphere through individualised learning in a connected, family-like community. “Our students come from all over the world, and we ensure no single nationality dominates,” says Behar. With a cap of 10% per nationality, the school celebrates diversity.

“It's important for students to learn from each other’s cultures; it makes them more respectful of differences.” Behar also stresses the importance

JFK PLACES A STRONG FOCUS ON NATURE AND OUTDOOR EDUCATION.

Jacobo

John F. Kennedy International School

LE ROSEY BLENDS ACADEMIC RIGOUR WITH COMPREHENSIVE PROGRAMMES.

of a diverse educational programme. “Achieving balance between academics and extracurriculars is key to developing well-rounded individuals,” he adds, noting the importance of project-based learning in a hands-on way. In addition, JFK places a strong focus on nature and outdoor education, incorporating activities that balance academics, sports, and life skills. The winter ski programme, in particular, exemplifies the school's holistic approach.

Institut Le Rosey: Crafting Global Citizens

Le Rosey blends academic rigour with comprehensive programmes, aiming to foster emotional intelligence and solution-oriented adaptability that go beyond traditional education, deeply rooted in critical thinking and cultural awareness. “Participating in socio-political panel discussions or exploring the meaning of artworks, for instance, are essential elements of our curriculum, as they help students understand themselves and develop their emotions,” Gudin says. He adds, “We also encourage students to accept failure as a key part of learning. It’s about building resilience and understanding that taking risks is part of growth.” Le Rosey’s focus on innovation also extends to preparing students for a changing world. “We are working on a new academic centre with modular classrooms, designed to adapt to evolving needs, including artificial intelligence,” Gudin shares.

Junior students performing at the Christmas concert.

© Le Rosey

Fostering Gstaad’s Cultural Community

The integration of these institutions into Gstaad’s community is celebrated during the “Le Rosey Long Weekend” each February — a long-standing tradition that brings together students, parents, and alumni for three days of academic panels, sporting competitions, and cultural events. Highlights include university admissions meetings, ski races, and a charity gala. Gudin highlights Le Rosey’s strong ties with both local and global communities: “We partner with organisations globally, from start-ups working on environmental projects to initiatives supporting refugee children in Greece.”

Behar underscores the importance of social participation at JFK, citing the school’s partnership with Alpenruhe, a foundation that provides therapeutic activities and meaningful employment for individuals with disabilities, as well as offering visitors a petting zoo, playground, and a café with a terrace for relaxation. “Our students help care for llamas, which teaches responsibility and strengthens their connection to the community,” he explains.

During Christmas, JFK students participate in local festivities, singing carols and visiting elderly homes.

"These moments instil in our students the value of giving back,” Behar shares. Gudin concurs, noting that Le Rosey’s community involvement shapes students into well-balanced members of society.

“Our goal is to instil a sense of social responsibility in our students, ensuring they leave Le Rosey not only with academic knowledge but also as compassionate, thoughtful individuals ready to make a positive impact in the world.”

Gstaad

A group of roseennes practicing figure skating during the winter term.

Institut Le Rosey

© Le Rosey

© Le Rosey

The Alpina Gstaad Magazine is edited by Mr & Mrs Media 17 rue du Colisée, 75008 Paris

Tel.: +33 (0)1 40 67 08 34 www.mrandmrsmedia.com

With the collaboration of Amélie Guénard, Director of Marketing and Lucie Cottier, Marketing Coordinator at The Alpina Gstaad.

Publishing Director

Georges Chemla gchemla@mrandmrsmedia.com

Associate Director

Emilia Chafir echafir@mrandmrsmedia.com

Editor-in-Chief

Charlène Campos charlene@mrandmrsmedia.com

Art Director

Marie-Noëlle Heude

Editorial Content

Elisabeta Tudor Accounting Department compta@mrandmrsmedia.com

Photo credits

The Alpina Gstaad, Michael Sinclair, Riechsteiner Fotografie, Adrian Erhbar, Melanie Uhkoetter, Urs Homberger, Getty Images, Rights reserved.

Publication date

December 2024

Our sincere thanks to

Bach Immobilien

Chaletbau Matti

Chopard

GemGenève

Gerax

Graff

Jaggi & Partner

Patek Philippe

Rolex

Serafino Consoli

Sonnenhof Restaurant

Stebler Gstaad

Trois Pommes

Vins du Valais

Wasserngrat Restaurant

Zbären

ZÜRICH BASEL ST. MORITZ GSTAAD

ALAÏA

CELINE

CHLOÉ

DUSAN

EXTREME CASHMERE

FENDI

GABRIELA HEARST

GOD’S TRUE CASHMERE

GUCCI

KHRISJOY

META CAMPANIA

COLLECTIVE

MORDECAI

NICK FOUQUET

NILI LOTAN

R 13

RIANNA+NINA

SACAI

SAINT LAURENT

THE ELDER STATESMAN

THE ROW

VISVIM

ZEUS+DIONE

ZIMMERMANN

GSTAAD, PALACESTRASSE 1