Company
MYC
A GLOBAL PACKAGING INNOVATOR
Export Magazine met the CEO and Co-founders of MYC, Wilson Chen and Andrea Perego, as well as Sonia Cerato, Global Marketing Director, Andrea Venturelli, MYC Europe Technical Manager and Pierpaolo Beretta, MYC Industrial Designer to discuss the company and its recent acquisition of Grioni
Wilson Chen
Andrea Perego
Sonia Cerato
EXPORT MAGAZINE: MYC is made up of a team of experts with many years of experience in plastic and aluminum manufacturing. When did this ‘adventure’ begin and who were the founders? WILSON CHEN: MYC Packaging Innovation was founded at the end of 2012 with the ambition of producing beautiful, innovative, and functional makeup packaging. Andrea Perego joined the company a few months later: Andrea and I had worked together for so many years, we shared the same values and the same dream, it was easy for us to join forces and bring our project to life. Now, almost 10 years later, we are really proud of our achievements and excited about the future. EM: How important is it to be a packaging innovator and how can your strengths be summarized, in both operating units, in Italy and in China? ANDREA PEREGO: Nowadays brands and consumers are increasingly informed and demanding when it comes to quality, performance and
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Andrea Venturelli
Pierpaolo Beretta
sustainability. In order to meet these changing needs, I think innovation is the only answer. At MYC, we are always trying to think differently and improve what exists already, so we never stop testing new materials and technologies. Innovation is really part of our DNA: our products are conceived, designed and patented in our creative hub in Italy and then they are made into industrial reality in our production units in China. In our new plant in Italy, we would like to sponsor zero mile innovation, using local raw materials whenever possible and benefiting from our strategic location in the Italian cosmetic valley. EM: Specifically, what are the services offered through the Italian site to fulfil and, even better, to anticipate the clientele’s requirements? AP: Agility is the key word! From our Italy-based plant, we want to offer high flexibility in terms of order quantities and services, different personalization options thanks to our in-house decoration lines and what we call hybrid solutions, combining components made in China with components made in Italy.
