PMT I/2015 EN

TRADESHOWS / SALONS / EXHIBITIONS / CONGRESSES / EVENTS / FAIR ABROAD / FAIR SERVICES

ISSN 0860-0023

POZNAŃ FAIR MAGAZINE

Golden Marketing Conference

Golden Medal Award vs. marketing

Contact Center MTP What we can do for you?

IDEAEXPO.MTP Stands and events

READ ON-LINE

IN THIS ISSUE 19

12

9

16 18

28 04 NEWS O3

26

FASHION FOR POLISH BRANDS > Promotion Program

27

COMPETITIONS AND AWARDS AT THE FAIR > Gold plated twice > Fair trophy vs. marketing

30

> Maximum amount of emotions - CAVALIADA TOUR > Automotive Power - MOTORSHOW > Great form of FIT-EXPO > Florist Show of Champions - SPECIAL DAYS

HISTORY OF SUCCESS > Bea Beleza

32

FAIR MARKETING > Contact Center MTP

FAIR

34

FAIR ABROAD > MTP proves itself on international markets > New support zones for Polish entrepreneurs

36

FAIR’S CUSTOMS > Gin Dobry Club - first today!

39

FAIR SERVICES > Stands and events

42

CONGRESSES / EVENTS / FAIRS > News

09 GOLDEN MARKETING CONFERENCE 12

THE FAMOUS AT THE FAIR

14 PHOTO GALLERY

19

> Reklama360: inspiration, discovery, creation > New technologies to serve flavor > Produce and pack it more effectively > HoReCa’s meeting in Poznań! > Global fashion > Develop your angling passion > Details make the advantage > Stone and glass together

24 FAIR AFTER WORK

> Partnership Program

Poznan Fair Magazine 1/2015 (335). An official magazine of Międzynarodowe Targi Poznańskie. Issued from 1959.

Editor-in-Chief: Katarzyna Supa, katarzyna.supa@mtp.pl / Editing: Karolina Bartołd-Michalak, Łukasz Cholewicki, Renata Hille, Ewa Kozłowska, Karolina Makowska, Ewa Mrożek, Marta Radowska-Karpińska, Ilona Rosiak, Marta Rybko, Maria Szczepaniak-Kowalska, Katarzyna Świderska, Paulina Wasiluk, Marzanna Wiśniewska, Tomasz Wojciechowski, Miłosz Zagórski Advertising: Katarzyna Probala, katarzyna.probala@mtp.pl / Graphic project: Brandswork Photographies: Archiwum MTP, Marcin Melanowicz, Piotr Piaseczny, Piotr Piosik, Dana Puciłowska / Print: Zakład Poligraficzny Moś&Łuczak Redaction: Głogowska 14, 60-734 Poznań / Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o., Głogowska 14, 60-734 Poznań, tel. +48 61 869 2000, e-mail: info@mtp.pl, www.mtp.pl POZNAŃ FAIR MAGAZINE / 03

NEWS Economic Award of the President of Poland handed in On 6 May 2015, on the first day of INTERMASZ International Fair for Construction Machinery, Vehicles and Specialized Equipment and the Transportation Infrastructure Congress, the President Bronisław Komorowski handed in the Economic Award of the President of Poland for the 13th time already.

The award, which is also referred to as “Polish Economic Noble Prize”, is considered to be the most prestigious distinction for enterprises, research and development institutes and inventors in Poland. It has been given since 1998 to enterprises, institutions, and inventors who hugely contribute to the development of the country and who are successful on the Polish and foreign markets, creating new work posts, following the widely-understood business ethics rules, and contributing to the building of prestige and positive image of the Polish economy.

In his speech, Mr President Bronisław Komorowski emphasized that all the nominees were a part of the economic success of Poland, and that it was not a coincidence that Poznań was the place where the awards were handed in as it was in Poznań where Polish entrepreneurship emerged. We all know very well how much we still have to catch up with, how much we must still achieve to become richer so that we can live according to the standards in the most prestigious parts of the world. However, thanks to people like you, companies like yours, all the environment of Polish entrepreneurs, we are getting closer and closer to that with big steps, said the President about the nominees and the award winners. He added that the President’s award should not only be a form of distinction, but should also be an incentive to stay active. In his speech, the President also emphasized that the Polish economy was the third economy continuously developing globally, following the Chinese and German ones.

In 2015 the President honored the following: In the category of INNOVATION, the honored company was SELVITA, a biotechnological company, operating in the field of discovery and development of medicine which is mostly used in cancer treatment.

The company prepared a project targeted at exploring a breakthrough-type, genetically individualized medicine, used for oncology therapies.

In the category of PRESENCE ON THE GLOBAL MARKET, the honored company was INGLOT Capital Group, which is at present one of Poland’s biggest cosmetics brand, available in nearly 70 countries on 6 different continents. INGLOT has more than 5.00 shops and sale points globally (including 200 in Poland).

In the category of CORPORATE GOVERNANCE AND SOCIAL BUSINESS RESPONSIBILITY, the honored company was PROMOTECH, a producer of a wide offer of professional power tools and equipment for industry. The company is a patron of culture and it supports regional associations. As part of the social responsibility all employees are provided with private medical care, extras for having children, annual extra fund for school trips.

In the category of GREEN ECONOMY, the honored company was the Waste Disposal Plant in Gorzów Wielkopolski. Thanks to taking advantage of automatic segregation, the company retrieves a maximum number of recycling material. The company takes advantage of the re-cultivated and closed waste disposal plants effectively, transforming them into e.g. a golf course “Zawiercie” in Gorzów Wielkopolski.

In the category of PERMANENT SUCCESS, the honored company was MLEKOVITA, Poland’s biggest dairy group with 100% Polish capital, operating since 1928. Mlekovita cooperates with more than 20 thousand milk suppliers.

The Jury of the 13th edition of the Economic Award of the President of Poland nominated 16 companies out of 106 which had applied. The President chose the laureates in five categories.

04 / POZNAŃ FAIR MAGAZINE

NEWS Fair goes together with culture Międzynarodowe Targi Poznańskie has for years been supporting art and culture institutions. The company cooperates with the University of Fine Arts, the Polish Dance Theater, the Malta Foundation, the Cameral Orchestra of Polish Radio Amadeus, Poznań Philharmonics, and Poznań Choir ‘Słowiki’. It has also taken over the honorary patronage of International Competitions of Henryk Wieniawski in 2016 – 13th International Lute Competition (8-15 May) and 15th International Violin Competition (8-23 September) as well as a cycle of cultural events directed at inhabitants of Poznań and a wide range of music lovers.

The International Violin Competition of Henryk Wieniawski is the oldest and the most prestigious European violin competition, which has been taking place in Poznań since 1952.

The competition is the member-founder of the World Federation of International Music Competitions with its headquarters in Geneva (WFIMC). There are two other disciplines which originated from the international violin competition. While competitions for composers did not develop much, playing the lute has become deeply rooted at an international level. There are always professional lute musicians of all nationalities who participate in the International Lute Competition of Henryk Wieniawski, taking place in Poznań every five years, always in the year of the Violin Competition.

As part of the cultural events for Poznań inhabitants and a wide range of music lovers, the 2015 edition will include a concert participated by stars of modern violin, the 9th National Violin Competition of Z. Jahnke which guarantees a wild card for the 15th International Violin Competition in 2016, an orchestra version of karaoke, as well as recordings of H.Wieniawski concerts in cooperation with the Youth Orchestra of the European Union, as well as a street festival of H.Wieniawski’s birthday and nameday.

Stay up to date with information about competitions – scan the QR code Violin Competition

Lute Competition

Festival of extreme emotions

After as many as 24 years, Poznań has again become the host of an international-scale aero festival.

Aerofestival, meaning the combination of air shows, fair exposition of Aero Fair and a concert given by a world-class star, will take place at Ławica Airport on 13 and 14 June 2015.

The co-organizers of the event include Aeropact, Ławica Airport, and Międzynarodowe Targi Poznańskie.

There will be more than 600 minutes of air shows over just two days of the Aerofestival. A few dozen teams and pilots have already confirmed their presence, including top-class stars like one of the best acrobatic groups worldwide, the Turkish Stars, which will take part only in four abroad events this year, including one in Poland, says Hubert Topoliński, the vice president of Aeropact, the event’s organizer. Also, Red Bull has actively joined in supporting the event, owing to which there will be a possibility for the audience to admire the stunts by Red Bull pilots. The organizers estimate to attract roughly 150 thousand people to this event, which will be directed at aviation fans as well as every single person who wishes to have a closer look at the planes and see the stunts by the best pilots live.

The aviation fair, Aero Fair, will be an integral part of the event, and it will be addressed to a wide range of recipient, and not only those connected with the industry itself. Międzynarodowe Targi Poznańskie has lots of remarkable events in its portfolio, which attracted guests from across Poland, says Przemysław Trawa, Chairman of the Board of MTP. We are very pleased we could take the opportunity to join in the preparation for Aerofestival 2015, at the same time organizing the Aero Fair. I am convinced that our exhibition will be an attractive part of the whole event.

For more information visit www.aerofestival.pl

POZNAŃ FAIR MAGAZINE / 05

NEWS Congress of 25th anniversary of Local Government

High position of the Fair in marketing mix

The president of Poland Bronisław Komorowski, the Prime Minister Ewa Kopacz, prof. Jerzy Buzek, and the representatives of the Parliament and the Government participated in the proceedings of the 25th anniversary of creating Local Government in Poland. The greatest meeting of local politicians of the last few years, organized by six national local government organizations, took place in early-March in the Congress Center of Międzynarodowe Targi Poznańskie. The two-day Congress of the 25th anniversary of Local Government was a central event of the governmental reform’s jubilee, which is considered to be one of the greatest successes of the changes of the Polish political system. The participants summarized the 25 years of self-governed Poland and discussed about new challenges. The Congress was under the honorary patronage of Bronisław Komorowski, the President of Poland.

The Fair in Poland remains a very important marketing and business communication instrument. Preliminary statistical data by Polish Chamber of Exhibition Industry (PCEI) and CENTREX International Association of Exhibition Statistics (auditor of the data) seem to prove the strong increase tendency of all key parameters, ranging from rented exhibition area to the number of exhibitors and visitors.

According to the PCEI and CENTREX, the increase of exhibition area during fair events in 2014 reached approximately 73.5 sqm (2014: nearly 816 thousand; 2012: more than 742 thousand) the growth of the number of visitors is estimated at approximately 120 thousand people (2014: more than 1,282,000; 2012: more than 1,162,000) and the number of exhibitors increased by 987 in 2014 (2014: nearly 29 thousand; 2012 nearly 28 thousand). The number of fair events only, in comparison the 2012, remains similar.

Międzynarodowe Targi Poznańskie, the industry leader, noted an increase in the number of visitors by 32.11%, and the increase in the area rented by 15.54%. According to fair experts, a long-term economic growth of Poland facilitates the development of the Polish exhibition sector, which follows the needs of the economy, entrepreneurs, supporting the economic development of different regions and the country.

Improvement of conditions of numerous Polish, small and medium-size companies, encourages them to participate in more than 200 specialist fair in Poland. The fair is now changing its functions and its image as well. We are dealing with companies’ actions of fair industry becoming hybrid.

The fair used to be mostly contract-related, where a contract or its perspective was very important. Today, however, we have professional organizers of conferences, congresses, events, and other accompanying events, such as sports, culture, social and trade ones, summarizes the changes within the industry Przemysław Trawa, President of the Council of PCEI.

MTP among Business Gazelles A ceremony of presenting the “Business Gazelle” awards to the best companies of Wielkopolskie and Lubuskie voivodeships took place in the Earth Hall of Międzynarodowe Targi Poznańskie.

The idea of the competition, which is organized by “Puls Biznesu” is to promote small and large scale entrepreneurship. Coface Poland, a financial institution, is the author of the ranking. The place in the ranking is determined by a percentage increase of turnover over the period of three years. In this edition of Gazelles, such companies as Best Oil, Euroklimand and Goclever became the leaders of Wielkopolskie voivodeship. On behalf of Międzynarodowe Targi Poznańskie, Przemysław Trawa, the President of the Board, was presented with a diploma, which proves the fact of belonging to the elite club “Business Gazelles”.

06 / POZNAŃ FAIR MAGAZINE

Photo: Puls Biznesu

For more information visit www.strefawystawcy.pl

NEWS We invite you for POL-ECO-SYSTEM! From 27 to 30 October 2015 we wish to invite you to Poznań for the first edition of the new POL-ECO-SYSTEM Fair (International Fair of Technologies and Products for Sustainable Development and Municipal Services), which originated from the combination of four brands: Poleko, Komtechnika, Gmina and Dworzec. Rebranding is the response to the dynamic changes that have been taking place in the economic sector, closely related to technologies and solutions which support environment protection.

POL-ECO-SYSTEM Fair combines the experience of all the projects together and is proven by its new formula, fully representing the idea of sustainable development on many fields of ecology. I am convinced that, similarly to eco-systems, there will be a smooth transition of knowledge and new technologies in the new event, which will become innovation for the introduction of innovatory solutions connected with environment protection, says Łukasz Lohr, Director of POL-ECO-SYSTEM and he adds that it is worth emphasizing that thanks to the combination of the four branch events, the POL-ECO-SYSTEM event has become Poland’s greatest event devoted to innovative solutions and technologies of the widely-understood environment protection. The Minister of Environment, among others, took over the patronage of POL-ECO-SYSTEM, whereas air protection will be the main theme of the first edition.

The offer of exhibitors will be presented as part of seven complementary exhibitions: • AQUA-TECH – Water and sewage management, flood protection • GREENPOWER – Clean Energy Exhibition • ECO-PROTECT – Environment Protection Technologies • RECYKLING – Waste Management and Recycling Exhibition • KOMTECHNIKA – Municipal Technique Exhibition • CITY TRANS PROJEKT – Sustainable transport • SMART REGION – Exhibition of Products and Services for Self-Government officials

This means the water technologies and solutions, renewable sources of energy and revitalization will complement the issues connected with waste management efficiency, minimization of pollution, as well as the issues of improving the functioning of self-government units.

Such a fair model facilitates the exchange of experience of all fields of environment protection, both business, science, politics, media, as well as opinion-making. That gives a better chance to take full advantage of educational and business potential of the event, explains Łukasz Lohr, director of POL-ECO-SYSTEM. The invitation to visit the POL-ECO-SYSTEM Fair is particularly directed at representatives of self-government, army, municipal management companies, waste treatment companies which store and process waste, water treatment plants, water and sewage companies, melioration companies, energy companies, power plants, industrial companies, as well as road and greenery management companies, real estate managers, housing associations, farmers, foresters, sport facilities managers, and biggest production companies.

For more information visit www.polecosystem.pl

Cavaliada Tour with “Teraz Polska (Now Poland)” emblem Międzynarodowe Targi Poznańskie has been awarded with the Honorary Emblem of “Teraz Polska”, for having organized one of the most important equestrian events in the Central Europe, CAVALIADA Tour. The “Teraz Polska” emblem is experiencing a lot of popularity, social recognition, and boasts a good public image. It is a guarantee of the highest quality a consumer gets while purchasing a product or some service. The honorary recognitions are given to unique events and initiatives promoting Poland home and abroad.

The 25th solemn Gala of “Teraz Polska” took place in Warsaw’s Grand Theater on June 8.

A commemorative statuette went to Przemysław Trawa, Chairman of the Board of MTP. Thus, CAVALIADA joined a group of laureates of the “Teraz Polska” Honorary Award, which also involves such events as a cycling race Tour de Pologne, Wielka Orkiestra Świątecznej Pomocy, and the Polish Television.

POZNAŃ FAIR MAGAZINE / 07

NEWS Przemysław Trawa chosen President of the Board of PCEI The PCEI, being a leading organization gathering exhibition industry enterprises, chose Przemysław Trawa the President of the Board of MTP to take the function of the President of the Chamber Board at session of the Council on 2nd of June. Przemysław Trawa has been connected with Międzynarodowe Targi Poznańskie since 1983. He used to be responsible for managing the Economy Department, and later worked as a director for economy and organization. Between 2007 and 2009 he was the President of the Board. He took the post of the Vice Board of the MTP twice, in years 1996-2007 and 2009-2014. He was responsible for coordination of events at MTP’s fairgrounds which accompanied the Polish presidency in the Council of European Union, as well as for coordination of events connected with the Conference of United Nations concerning Climate Change – COP 14 in Poznań and COP 19 in Warsaw. From 1 January 2015 he has again been serving the function of the President of the Board of MTP.

Installations on Tour started

Poken for the first time in Poland, at Budma A few hundred buyers of retail chains, representatives of developers and general contractors from the Czech Republic, Belarus, Ukraine, Italy, Kazakhstan, Russia, Bulgaria, Croatia, Turkey, France, Romania, Great Britain, and Germany participated in the international trade meetings, Hosted Buyers, at Budma International Construction and Architecture Fair.

On 15th May the qualifiers to the 5th Polish Championship of Installers commence as part of the INSTALLATIONS ON TOUR. Installers from across Poland will compete in 13 cities in Poland until 18 September, including Poznań, Katowice, Gdańsk, Łódź, Koszalin, Warszawa, Białystok, Kraków, Szczecin, Kielce, Bydgoszcz, Zielona Góra, Wrocław. The competition task at INSTALATIONS ON TOUR will be about performing a whole range of installations within shortest possible time. The winners of the qualifiers in particular cities will proceed to the finals, which will take place at 5th Polish Championship of Installers, held in Poznań in 2016 during the INSTALACJE Fair.

A detailed timetable of the competition as well as the application form are already available on www.instalacjeontour.pl 08 / POZNAŃ FAIR MAGAZINE

The participants of the Hosted Buyers program and the exhibitors invited to participate in the program could for the first time take advantage of the Poken technology, which is a networking platform enabling an electronic exchange of data stored in small devices, which look like a small key ring. The devices were a sort of an electronic business card, yet they were data storage units, which you could use to download, for instance, promotional materials of a particular exhibitor. The exchange of information between the devices took place by clicking both the devices, taking advantage of the NFC (Near Field Communication) technology. Additionally, thanks to the intelligent, electronic registration system, Poken, a calendar of matchmaking meetings between foreign guests and Polish exhibitors was arranged, which matched companies according to their needs. As evaluated by the Hosted Buyers program participants, taking advantage of the Poken technology influenced the quality and efficiency of the meetings. Information on the coming edition of the Hosted Buyers program are published on www.budma.pl

NEWS Energetic trends set in Poznań What are the challenges energy companies will have to face soon?

What will customers expect? What global trends will soon become a standard in Poland as well? Finally, how to prepare and handle with new situations? These questions were answered in Poznań at the international congress Energi@21 by best practitioners, experts and scientists from Poland, Europe and the USA. The International Congress of Energy Science and Industry Energi@21: Innovative Energy Enterprise, which took place during EXPOPOWER and GREEPOWER Fair, attracted crowds of experts of the energy industry. The event, organized by the PKEE (Polish Committee of Electric Energy), was given the honorary patronage of the State Treasury, the City of Poznań, the Polish Energy Regulatory Office, and the National Research and Development Center.

As noticed by the Vice-Chairman of ENEA Grzegorz Kinelski, electric energy itself is not an interesting product. The multi-utility philosophy means extra advantages for clients and a new brand, he said. Fridrik Larsen, an outstanding specialist from Iceland, concentrated on the issue of energetic branding. According to him, a brand is what helps a client assess a product’s value and build proper relationships with its producer or distributor. Panels devoted to the issue of I-utility and energy companies based on coal were huge

Creatively on business – Poznań Entrepreneurship Days How to start a company step by step? How to write a successful business plan and how to carry out an effective advertising campaign online? Answers to these as well as other questions which are intriguing to young entrepreneurs were given at Poznań Entrepreneurship Days. It was already the fifth edition of Poznań Entrepreneurship Days. The event has now permanently entered the calendar of events which are important for the city itself.

Over the two days of the event it was possible to come across inspiration and ideas for your own company, find out about the formal side of running a company, find sources of financing and partners for your own company. As far as established entrepreneurs are concerned, it was also a perfect spot for starting new and interesting business contacts, opening themselves for cooperation with universities, as well as for taking part in discussions concerning the development of local economy. Start-up companies, current franchisees and franchisees-to-be, representatives of small and medium size companies all took part in lectures given by speakers of such giants as Napster and Google. They took advantage of a counseling area, presentations of the latest 10 / POZNAŃ FAIR MAGAZINE

popular. The topics discussed concerned the way a modern model of energy regulation can be as well as the way of functioning of an energy company. According to Mariusz Swora, the chairman of the Congress Board, social and economic factors play a key role as far as the future of the energy sector is concerned, and not technological ones. We should think in terms of the client as they are the most important, whereas innovation should be treated in a complex way, explained Swora. How to verify what clients really need? According to Mark Jamison of University of Florida, clients should not be asked what they want, as what they want is low prices, but about the things they find irritating.

The Congress was summarized during a debate chaired by the Rector of Poznań University of Economics, Marian Gorynia. It was participated by representatives of three technical universities, from Wrocław, Warsaw, and Opole, as well as representatives of energy companies, Enea, Tauron, and PGE. It was reminded that innovations consist of a state of mind and a creative readiness for changes. Both, energy joint companies and universities must fit in the system where innovation and commercialization are present, explained Paweł Orlof, vice-president of Enea. In his opinion, neither energy companies nor universities are ready for innovations.

Those who missed it should feel regretful, the WysokieNapiecie.pl portal summed up on Twitter. The Congress commenced well, became perfect afterwards, to become impressive in the end.

We managed to tame the language of innovation, added Mariusz Swora. More than 40 Polish and foreign experts came to Poznań, thanks to whom the Congress referred to up-to-date problems, and the participants jointly emphasized that they found the discussions inspiring.

The Energi@21 conference, which is also supported by energy groups such as Enea S.A., Energa S.A., Tauron S.A. PGE S.A., RWE and other energy related companies, will take place cyclically during the Expopower fair events. We kindly invite you to join another international meeting on 10-12 May 2016.

technologies as part of the Makerspace area as well as Franchising Forum, the Economic Forum of Poznań Metropolitan Area, and the Competition of Poznań Entrepreneurship Leader and StartUp! Poznań. The event is a joint initiative of the Poznań City, the Region of Poznań, economic and scientific environs represented by Międzynarodowe Targi Poznańskie, Greater Poland’s Chamber of Trade and Industry, the Foundation of Adam Mickiewicz University and the Collegium of Rectors of the Poznań City.

HAPPY HOLIDAYS AT MTP! MIĘDZYNARODOWE TARGI POZNAŃSKIE

THE SUMMER PROGRAMME INCLUDES: CINEMA UNDER THE STARS REISS FOOTBALL ACADEMY & SATURDAY ROLLER SKATING GAMES, COMPETITIONS AND ENTERTAINMENT LED BY ANIMATORS GUIDED TOURS IN THE FAIRGROUNDS SCIENTIFIC WORKSHOPS, READING ROOM, BOARD GAMES GARDEN, BEACH, FOUNTAIN, DECKCHAIRS AND UMBRELLAS FOOTBALL, VOLLEYBALL, BADMINTON, BOULES PLAYGROUND AND LARGE SANDBOX

Organiser

Poznań International Fair

Międzynarodowe Targi Poznańskie

5 1 0 2 .

6 0 .

6 2 M O R F

5 1 0 2 .

8 TO 28.0

SKA St.

N- ENTR

MTP GARDE

Sponsors

glOGOW ANCE FROM

www.mtp.pl/en

THE FAMOUS AT THE FAIR

Bronisław Komorowski, the President of Poland, Ewa Kopacz, the Prime Minister of Poland, Grzegorz Schetyna, the Minister of Foreign Affairs, and prof. Jerzy Buzek, as well as representatives of the Polish Parliament and Government took part in the 25th anniversary of recreation of the Polish local government. The largest self-government meeting of the recent years, organized by six national self-government organizations, took place in early-March in the Congress Center of Międzynarodowe Targi Poznańskie

It does not matter what you design; be it an Olympic torch, or a classroom chair. Everything needs a proper attitude, with thoroughness and imagination, advised Edward Barber, a world-famous designer who, in fact, means a ‘half’ of the Barber & Osgerby design studio. The designer was a special guest of arena DESIGN 2015

Actor Robert Alan Packard and Yankton Sioux promoted the shoes by Sioux at the spring edition of BTS – exhibition of Shoes, Leather and Leather Goods and Poznań Fashion Fair 12 / POZNAŃ FAIR MAGAZINE

Architecture is not about the maker boasting an original building, which is far from reality. The real art lies in fitting the designed building into the surrounding, says Alberto Veiga from Studio Barozzi Veiga, a special guest of Budma. Among other projects, the architect has realized the main building of Szczecin Philharmonics of Mieczysław Karłowicz, which was honored to the prestigious award of Miesa van der Rohe

Joanna Kluzik-Rostkowska, the Minister of Education, visited BUDMA Construction and Architecture Fair. The Minister participated in the conference titled „Fach w rękach. Rola samorządu gospodarczego w kształceniu zawodowym (Skill in hands. The role of economic self-government in vocational education)” and visited the Test Zone, where nearly all presentations of the latest materials and equipment application took place

Mrozu, a popular vocalist of Pop & R&B, was the star of the Branch Evening of Exhibitors at BUDMA Fair

THE FAMOUS AT THE FAIR

Bohdan Butenko, a draughtsman, illustrator, and a graphic expert, popular and liked by all generations of Poles was the guest of 14th Poznań Trade Fair Meetings – Books for Children and Young People

Mr President Bronisław Komorowski visited the exposition of INTERMASZ. He took a longer break at the stands of EWPA, Dressta and Kopras. It must be added that the last two are the laureates of the Gold Medal of MTP competition

Mariusz Pudzianowski, a strongman who holds many titles, as well as Artur Szpilka, a boxer, were guests at the stand of Blachy Pruszyński at BUDMA

Artem Furman, the winner of the musical show ‘X-factor’, was the star of the Polish Fashion Gala at Poznań Fashion Fair. The presentation of the latest collection by Agnieszka Światły was the most important part of the evening . A common selfie brought the official part to an end; in the picture you can see Agnieszka Światły, Artem Furman, Przemysław Trawa the Chairman of the Board of MTP and the Poznań Fashion Fair team

Piotr Sekunda and Zygmunt Sieradzan, a master florist duet, presented various flower compositions for various occasions at SPECIAL DAYS Fair as well as prepared a spectacular Florist Show – Sekunda&Sieradzan and Friends, participated by Poland’s best florists

Michał Żebrowski, outstanding Polish actor who is also an ambassador of Mercedes, was the star of the Motor Show VIP Night POZNAŃ FAIR MAGAZINE / 13

PHOTO GALLERY

There is nowhere in Poland that you can experience such emotions at a horse riding event. At CAVALIADA TOUR emotions result mostly from the spectacular horse jumping competition. The rank and the level of Cavaliada Tour is also proven by the fact that it is the only official horse riding cycle in Poland, which has been officially accredited by International Federation for Equestrian Sports (FEI) and the honorary patronage of the President of Poland, Bronisław Komorowski.

CavaliadaPoznan Photo: press service MTP

Follow the information on www.cavaliada.pl as well as on

Foto: serwis prasowy MTP

CAVALIADA Tour: Poznań, Lublin, Warsaw

The World Cup qualifiers take place in Poznań, and the Final of the Central Europe League World Cup takes place in Warsaw. Horse jumping is not the only attraction, though; CAVALIADA Tour also stands for dressage, combined driving, pony competitions for children as well as a rich offer of horse riding equipment.

CAVALIADA Tour is also just the pleasure of enjoying sports and social emotions, meeting new competitors live, as well as making new friends. All that makes the modern and dynamic horse riding event hugely popular with the general audience of a few thousand people, including children, horse lovers, top world-famous competitors, as well as celebrities.

Photo: press service, AKPA

Maximum amount of emotions

Jarosław Skrzyczyński won the Final of CAVALIADA Tour, and was followed by Andre Plath, while the third place went to Kristaps Neretnieks, a Grand Prix winner.

Zuzanna Gowin turned out to be the best among U21 participants

Pulling the line against drought stallions makes the adrenaline go up 14 / POZNAŃ FAIR MAGAZINE

Photo: press service MTP

Photo: press service MTP

From the left: Andre Plath, Jarosław Skrzyczyński – the tour winner, Zuzanna Gowin, Kristaps Neretnieks

Photo: press service, AKPA

Photo: press service, AKPA

PHOTO GALLERY

Photo: press service, AKPA

Photo: press service, AKPA

Karolina Ferenstein-Kraśko, the owner of a horse farm in Gałkowo, is a permanent visitor of CAVALIADA Tour. The event was also visited by Henryk Sawka, a draughtsman, Borys Szyc, an actor, Dawid Woliński, a designer, Łukasz Jemioł, a designer, Natalia Klimas, an actress, Kinga Rusin, a TV presenter, Katarzyna Sokołowska, a fashion show director, and Kamila Szczawińska, a model

Photo: press service, AKPA

Photo: Świat Koni

CAVALIADA means a maximum amount of emotions, for both young competitors at Cavaliada Future, as well as experienced riders at cup-ranked competitions

Cavaliada’s audience loves Vladimir Beletskiy, who is not only a great rider, but also a great showman

Photo: press service, AKPA

Photo: press service, AKPA

Emotions reach their peak level during the Power of the Jump Competition, whose aim is to achieve a higher and higher obstacle, which may be as high as 2 meters!

The events of CAVALIADA Tour are broadcast live on TVP and TVP Sport as well as on MTP TV

I find Cavaliada the largest and the greatest event in this part of Europe, which has enormous influence upon the development of combined driving, but also upon the development of horse riding in general, says Bartłomiej Kwiatek, the multiple winner of Indoor Polish Cup of Combined Driving

POZNAŃ FAIR MAGAZINE / 15

PHOTO GALLERY

Automotive Power As many as 113 thousand visitors came to enjoy Motor Show 2015. Both the exhibitors and the visitors who visited the event claim there is no better automotive event in Poland. This year’s edition was interesting for the rich offer of premiere models (including two concept cars), motorcycles, campers, and trucks. The event surprised everyone with numerous brand new products relating to accessories and services.

The show also satisfied the curiosity of motorization enthusiasts and was a pleasure for the lovers of intense emotions as it provided lots of memorable experiences.

Hot premieres took place at the Motor Show VIP Night. Such luxurious brands as Mercedes, Maserati, Rolls Royce and DS were presented in the limelight to the event’s business guests

A test version of Arrinera Hussarya, which accelerates up to 340 km/h, was a great sensation at Motor Show! Even though it is still a long time before the final of the project, and its price is not very low either, the car has already found its first buyers

The first Hall of Fame in the history of Motor Show gathered crowds of fans of tuned cars 16 / POZNAŃ FAIR MAGAZINE

Volkswagen XT1 – the most economical car in the world, which only needs 0.9l/100km, looks stunning

Unique, custom motorcycles were presented at the Custom Festival, and they were breathtaking indeed. Such motorcycles are more than just bikes, they are in fact worksof art

PHOTO GALLERY MOTOR SHOW 2015 in numbers 200 exhibitors 12 pavilions and the outdoor area 50,000 sqm of exhibition area 55 brand new automotive products 2 concept cars 113,337 people

Lots of brands presented hybrid models, while Toyota presented its secrets

Crowds of visitors admired an extreme motorcycle parade, performed by stuntmen known as Street Owners

For the first time this year heavy vehicles were also presented at Motor Show, and, among other things, the best tuned Truck was chosen POZNAŃ FAIR MAGAZINE / 17

PHOTO GALLERY

Great form of Fit-Expo

Florist Show of Champions

Bustling pavilions, fitness sessions live, an abundant equipment exposition and great stars, accompanied by a huge dose of knowledge – this is what Fit-Expo is!

Poland’s greatest event attracted crowds of investors, fitness club and gym owners, instructors, and those who are interested in keeping fit on daily basis.

The complete offer for fitness clubs, gyms, and sports center included as many as 50 novelties. Such stars as Paweł Nastula, Michał Karmowski, Borys Mańkowski, Marek "Oley" Olejniczak, Judyta Wiśniewska, Bartosz Guran, Natalia Gacka, Aleksandra Gorzka, Sylwia Reichel replied to the invitation for Fit-Expo. The meeting with the stars was an opportunity to get their autographs and do exercises together. A great variety of activities is the characteristic feature of the fair. It was possible to practice at the EU4YA International Fitness Convention. As many as 1,000 people participated a wide range of fitness activities, including step, dance, yoga, TRX, fitness cors, and pilates. For the first time ever in Poland, a group training session for the disabled on wheelchairs, Drums Alive®, took place during the EU4YA. Moreover, there was a huge dose of knowledge related to marketing and club management during the 4th FIT-EXPO Trends and Innovations Congress, while nutrition in sports was the main theme of the Dieting-Medicine-Biochemistry-Sport Conference.

Do you want to be fit?

Feel invited to follow us on www.fitness.mtp.pl and

18 / POZNAŃ FAIR MAGAZINE

aktywnie365

Sekunda&Sieradzan and Friends SPECIAL DAYS

An exciting florist show, participated by Poland’s best florists, took place in the Earth Hall during Special Days fair in the beginning of February. Bouquets, jewelry and other accessories made of flowers were presented

by Piotr Sekunda, Zygmunt Sieradzan, Małgorzata Szymioł, Monika Bębenek, Magdalena Birula Białynicka, Katarzyna Cepa, and Katarzyna Kluba. Have a look at the photographs. It was spectacular.

FAIR

Reklama 360 INSPIRATION, DISCOVERY, CREATION The nearest edition of REKLAMA 360 is a crucial step towards Poland’s greatest event for the advertising branch. The key components of the changes, which announce an event full of inspiration, involve five thematic spheres, an extended program of accompanying events, concentrated around the Creative Arena, an extended thematic scope and new tools for contacts with visitors.

Tasting & Fashion Zone including:

• Sweets, drinks, and snacks • Advertising clothing, corporate clothing, and work clothing • Accessories, add-ons, packaging, dishes • Catering • Other

Inspiration

This year’s REKLAMA 360 is an effect of inspiration, resulting from the organizers’ analysis of the branch needs, who researched advertising agencies, advertising studios, trade and service companies, event agencies, graphic studios, and many other units, which are searching for a wide scope of content-based, modern, and organized services.

Discovery

The separation of REKLAMA360 from POLIGRAFIA International Fair of Printing Machines, Materials and Services made it possible to discover the potential in nearly each and every chain of the widely-understood advertisement. A totally different thematic zone has been created for every one of the chains.

This gives more space to present products and services as well as a possibility to attract interest and engage as many professional individuals as only possible.

Creation

… the effect of brainstorming, inspiration and discovery – without a pre-arranged creation, an idea will remain in the concept zone.

Making a decision to join REKLAMA360, both exhibitors and visitors show they are ready for more….

Technology Zone including: • Advertising printing, multi-format printing, outdoor advertisement • Printing machines, CNC machines, plotters, lasers, stamping tools, paper cutters, binding machines • Exploitation materials • Web-to-print • Other Events Zone including:

• Scene, lighting, sound system, effects • Inflated and pneumatic constructions, fair constructions, stands and displays • Art, event, model, and hostess agencies • Other

Gifts Zone including:

• Gifts and gadgets • Calendars, publishers, stationery items • Electronic gadgets, household gadgets, office gadgets • Other

Innovation Zone including: • Mobile applications • Solutions for e-commerce • Computer graphics • Other

More on www.reklama360.eu POZNAŃ FAIR MAGAZINE / 19

FAIR Tasty and healthy bakery The most important meeting for representatives of baking, confectionery, and ice cream industries in Poland take place every other year in even years, during POLAGRA – TECH International Trade Fair of Food Processing Technologies in Poznań and every odd years, namely in 2015, during BAKEPOL fair in Lublin. It is worth visiting Lublin on 10-13 October , as all seems to prove that this year’s edition of BAKEPOL will be even bigger and more interesting than its previous edition. Therefore, it is here in Poland for the first time that the latest market novelties, right after their world premiere, will be presented. The exhibitors will offer everything that is necessary to produce bakery, confectionery, and ice cream products, ranging from machines at work, through technologies, up to modern IT systems. Numerous workshops and conferences as well as consultation points, concerning legislation, ecology, and marketing, support entrepreneurs in their way to reach success. At special shows master bakers and confectioners present their best techniques of making bread, preparing and decorating confectionery products. If you are an entrepreneur from Eastern Poland, Lithuania, Ukraine, Belarus, Kaliningrad Oblast, then BAKEPOL is right for you!

For more information visit www.bakepol.pl

Produce and pack it more effectively POLAGRA-TECH International Trade Fair of Food Processing Technologies and PAKFOOD Food Industry Packaging Fair will take place in the fall in Poznań. They will be taking place together from 21 to 24 September, which will make the whole food industry benefit. This year’s exposition of POLAGRA-TECH, traditionally for odd years, will concentrate on technologies, machines and devices for food, meat, and, for the first time this year, fish industries. The organizers are announcing hundreds of latest products in terms of packaging food products that are going to be presented as, simultaneously, PAKFOOD Food Industry Packaging Fair, being a place of presenting worldwide trends in packaging techniques, packaging production technologies for food industry and their designs, will also be taking place. The participants will also have an opportunity to participate in business meetings and talks concerning the future of the food packaging sector and modern solutions, as well as take advantage of personal technological counseling.

For more information visit www.polagra-tech.pl as well as www.pakfood.pl

20 / POZNAŃ FAIR MAGAZINE

FAIR HoReCa meeting in Poznań!

This is the motto of this year’s edition of POLAGRA GASTRO International Trade Fair for Gastronomy and INVEST-HOTEL Hotel Equipment Trade Fair (21-25 September). The merger of both the activities means Poland’s largest and most complex presentation arena for producers and distributors of equipment dedicated for HoReCa sector.

The fair guests will have an opportunity find out about the latest solutions in terms of hotel and restaurant fittings, ranging from the surroundings, through complete fittings for kitchens, bars, restaurant halls receptions, or a hotel room. The exposition will encompass both construction and finishing elements, equipment, furniture, and decoration elements, which serve to make atmosphere of a place, as well as food for the HoReCa sector. The owners of restaurants, hotels, cafes, kitchen chefs, hotel owners, catering companies, representatives of sanatoriums, health resorts, spas, wellness, as well as investors, architects, interior designers will all find everything that is indispensable during creating new hotel and gastronomy facilities, as well as in the process of investments in the already existing ones. The exposition will also be enriched by culinary shows, workshops, and competitions for barristas, trainings and conferences in terms of hotel services marketing, personnel management, and investment counseling. The jubilee 15th edition of Polish Culinary Cup will take place at the fair; it is Poland’s most prestigious competition for professional cooks, patronized by the most important culinary associations and branch media.

For more information visit: www.polagragastro.pl and www.investhotel.pl

POZNAŃ FAIR MAGAZINE / 21

FAIR

Global fashion There will be a possibility to come across thousands of clothes, shoes, and accessories by valuable brands and young designers at Poznań Fashion Fair on 2-4 September. It is Poland’s biggest strictly business-oriented event, directed at designers and entrepreneurs of the fashion industry. The exposition will include the most fashionable models for the fall-winter 2015/16 as well spring-summer 2016 season, coming from nearly 500 brands of a few dozen countries. While visiting the fair, it is worth getting familiar with the offer of young participants of Polska Moda (Polish Fashion) program, whose production is set 100% inside the country and made from original collections of young designers, and which will be presented in the YOUNG FASHION FOR SALE zone. It is also worth taking part in numerous fashion shows and branch trainings, which are included in the price. The organizers have also prepared special shows, where you will have opportunities to see the collections of famous Polish designers.

A detailed program of events is available on the website.

For more information visit www.targimodypoznan.pl

Develop your angling passion RYBOMANIA has undeniably become Europe’s greatest angling event. It is here that the novelties for all experienced anglers are presented.

However, also amateur anglers visit the fair in order to choose their first fishing rod, flumes, and baits. Rybomania also means three days of great fun. An intensive program of special events, participated by angling masters, is a sort of a magnet, whereas never-ending stories of the equipment, fisheries, big fishes are intriguing for thousands of angling enthusiasts, regardless of their experience. All anglers are invited to test the latest equipment, baits and get familiar with the best techniques at Rybomania in Lublin, 28-29 November.

For more information visit www.rybomania.com.pl

22 / POZNAŃ FAIR MAGAZINE

FAIR

Details make the advantage The latest materials, accessories, semi-products, and components for the furniture industry will be presented in early-October (6-9.10.2015) in Poznań at FURNICA International Trade Fair of Components for Furniture Production and SoFab International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture. The offer of both the events is complemented with DREMA International Trade Fair of Machines and Tools for Wood and Furniture Industries. The three events constitute a very good address for those who find innovation advantageous. At present, Poznań is an unusually interesting destination for furniture producers from such countries as Romania, the Czech Republic, Lithuania, Slovakia, Hungary, as well as the Russia and Ukraine. The presence of a lot of foreign guests with huge purchase potential at FURNICA, SoFab and DREMA provides a chance for exhibitors to gain new target markets and establish strategic business relations. The Fair, being a venue of making contracts, will also be a source of knowledge about current trends in upholstery materials, accessories, and trimming materials. We are planning to organize a new Innovation Zone as well as a zone for meetings for producers and designers.

A zone, Charm of Detail, will have its next edition, and it will present the latest material solutions. The exhibition will be complemented by design specialists.

For more information visit www.drema.pl, www.furnica.pl, www.sofab.pl

Stone and glass together Investors who are searching for inspiration and interesting ideas for arranging interiors or those who are thinking about original ways of designing finishing elements for new buildings and facades of revitalized facilities should definitely visit Poznań. STONE Industry Fair (18-21 November) will present a wide exposition of natural stone as well as products used in interior decorations for coating walls, floors, and sanitary ware in the bathroom. Poznań fair events will be a great opportunity to examine all varieties of the stone organoleptically; by touch in order to find out its structure as well as to talk to specialists about technical aspects of using the stone for particular investments.

There will also be a program of conferences, discussions, and workshops awaiting owners of stone-related companies, masons, architects, and interior designers, who will visit STONE Fair. At the same time, GLASS Industry Fair and SAKRALIA Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items will be taking place on the fairgrounds.

For more information visit www.stone.mtp.pl, www.glass.mtp.pl, www.targisakralia.pl

POZNAŃ FAIR MAGAZINE / 23

PARTNERSHIP PROGRAM

We like spoiling our clients This is already the second edition of “Fair After Hours” Partnership Program of Międzynarodowe Targi Poznańskie.

It is even richer and more varied in terms of its Partners. We wish to remind you that it is necessary to join in the program and get a partnership card if you want to take advantage of special offers. Later, anytime you want to attend fair events in Poznań, you shall always carry it with you.

The program makers are not slowing down and are trying to meet the expectations of fair visitors in Poznań. In the coming editions of Poznań Fair Magazine we will be presenting new initiatives and attractive offers of “Fair After Hours” Partnership Program.

This year, we would like to draw your attention to the offers of two new partners, Termy Maltańskie and Massimiliano Ferre Restaurant.

Located in the very city center of Poznań, Massimiliano Ferre Restaurant is specialized in Italian and Polish cuisines, which are based on dishes, prepared from scratch, with the use of the best products. It is an ideal venue for business meetings no matter the time of the day. We are awaiting the first guests who wish to have delicious breakfast as early as 9:00am. For special and business occasions, at Massimiliano Ferre, fair guests will also have an opportunity to book a special room. We wish to encourage you to arrange for the booking early enough!

Termy Maltańskie is the most modern and the biggest water sport and recreation center in Poland, which takes advantage of natural thermal water. It is located by Lake Malta in the very heart of Poznań. It encompasses sports and recreation swimming pools including an Aquapark, Saunas World, and a professional SPA. So, while packing up for fair events, please bear in mind that you should take a swimsuit, slippers, and… the “Fair After Hours” Partnership Card, obviously!

However, we recommend other places and special offers as well.

They can be found in the portfolio of “Fair After Hours” Program.

Radio Taxi, a taxi company, will offer a safe transit to recommended shops, clubs, hotels, the theater, and a massage parlor, where fair guests will be offered nice and professional services and, additionally, will obtain a special bonus.

Feel invited to get familiar with the Guide through Poznań, which is attached to the partnership cards, as well as to follow the latest information on the website www.targipogodzinach.pl 24 / POZNAŃ FAIR MAGAZINE

PROMOTION PROGRAM

Fashion for Polish brands A new information service about Polish fashion was launched. Polish fashion has successfully been winning hearts of domestic and foreign customers. As the founders of the website polskamoda.pl explain, it is supposed to be a source of knowledge about novelties, playing an advisory role, suggesting where in a particular city a shop offering Polish products can be found.

Recently Poles have been approaching fashion with more and more courage and awareness. Standard styles matched in international retail chains are losing their clients in favor of clothes of Polish origin characterized by genuine style. The first signals proving that the origin of clothes and footwear has a huge influence upon our shopping decisions could be observed after the dynamic growth of the number of internet showrooms, which offer only Polish brand collections as well as designers who label their clothes with their own names. It was very easy to convince internet users that clothes with Polish tags are not only distinguishable by their quality compared to international clothes enterprises, but are also characterized by reasonable prices.

As noticed by the companies, their products are more and more often appreciated by foreign clients, who are very willing to come to the fair to see, and later order, whole collections.

Despite being more aware of Polish brands, the domestic market is still small and lots of great brands might as well reach a wider group of recipients. There are many obstacles, including not enough promotion, distribution, or a foreign-like name of a brand. Though the latter helps to enter foreign markets, yet it makes it more difficult to recognize the origin of the products.

For this very reason, we came up with an idea of creating a website dedicated to Polish fashion only. At polskamoda.pl website and its foreign equivalent polishfashion.info you can have a look at new collections of the brands distinguished by the prestigious “Polska Moda (Polish Fashion)” sign, creations of young designers as well as photo reports from fashions shows. Internet users will also find a search engine of stationary shops, which may help you find boutiques with Polish clothes in the nearest neighborhood. The website polskamoda.pl is a part of the Polska Moda project, which aims at promoting the domestic clothing and footwear industries.

More on www.polishfashion.info

SUNWEAR

NORD SHOES 26 / POZNAŃ FAIR MAGAZINE

EZURI

LENA LARGO

POTIS&VERSO

LANIERI FASHION

SEMPER

COMPETITIONS AND AWARDS AT THE FAIR

Gold plated twice

A solemn Gala of the Gold Medal – Consumers’ Choice 2015

Innovative and modern products are the laureates of the Gold Medal of MTP competition; their quality sets forth new standards. To put it in a nutshell − they are 21st century products.

A solemn gala of awarding the prestigious statuettes of the Gold Medal – Consumers’ Choice to the products which were appreciated by both experts of the Competition Courts as well as users and consumers is an inseparable part of the Gold Medal competition. Over the whole last year during fair events organized

by MTP, the experts of the Competition Courts awarded the best products with the Gold Medal. These products later went to another competition, Consumers’ Choice, where only one product was chosen. This happened with a voting on the www.zlotymedal.mtp.pl website as well as in special Champion Zones, which can be found on the fairgrounds. In 2014, out of 329 laureates of the Gold Medal of MTP which won the experts’ recognition, consumers chose 36 products, which in their opinion deserved a special distinction. The Laureates can take advantage of the title of Gold Medal – Consumers’ Choice over the whole year 2015. The number of votes cast proves the rank of the Consumers’ Choice; there are lots of them, ever since 2012 220 thousand votes have been cast!

The solemn Gala took place in mid-March in the Earth Hall.

The prestigious statuettes, which were given by the Chairman of the Board of MTP, Przemysław Trawa, were received by the representatives of the awarded companies. The event was very official. The inauguration lecture titled “Marketing Communica-

tion – the source of boosting income or a useless expense?” was given by dr Marek Borowiński, a specialist of marketing and Visual Merchandising, while Jaworski Duo band took care of the atmosphere. The whole night was finished by the performance of Mrozu, a popular artist.

The daily “Rzeczpospolita”, being one of the leaders of daily media in Poland, was a media patron of the Gold Medal of MTP competition, while Telewizja Regionalna (Regional TV) was the media patron of “The Gold Medal of MTP – Consumers’ Choice”.

Find out more about the awarded products – scan the QR Code

Scan the QR Code and find out what the awarded companies think about the distinction, and whether the Gold Medal of MTP meant a larger interest in their products?

Watch the interviews with the laureates

Watch the coverage of the Gala on TVP

POZNAŃ FAIR MAGAZINE / 27

COMPETITIONS AND AWARDS AT THE FAIR

Fair trophy vs. marketing

The logo of the Gold Medal in promotional campaigns The Gold Medal of MTP is one of the most prestigious and valued awards on the Polish market. Every year there are more and more products which are applied for the competition and the logo of the Gold Medal is more and more often taken advantage of at promotional and sale campaigns.

Thanks to settling the competition a few weeks in advance, prior to the fair, the laureates have an opportunity to prepare a marketing campaign of an awarded product. Each Laureate of the Gold Medal Competition receives the so-called “Package of the Medalist”, the elements of which make for a visual identification system of the Gold Medal, thus helping the visitors find proper products at the fair as well as supporting a potential customer in making a rational choice.

The medalists are very willing to promote the products by means of the logo of the Gold Medal, considering it to be a credible recommendation, which is very important in building the brand and trust in quality of the offered products. The logo of the Gold Medal appears in company advertisements, websites, newsletters, promotional leaflets, as well as product packaging.

ACCORDING TO EXPERTS

94%

of the interviewed Gold Medal Laureates are planning to use the information about the distinction in their promotional actions

52%

of the Laureates declare the information about having achieved the Gold Medal has positively influenced their sale amount

26%

of the interviewed by the GFK Polonia, by the order of the AEGIS Media advertising holding, admit that the information about the award placed on a packaging has a positive influence upon choosing the awarded product

86%

of the Laureates send the information about having their product awarded to their clients

28 / POZNAŃ FAIR MAGAZINE

dr Marek Borowiński a Visual Merchandising and a MarekBorowinski.com sale boosting specialist The shop creates a very controlled environment, where a consumer searches for having their needs satisfied. Standing in front of a shop shelf they will most certainly use their visual sense. They will look and analyze, while their eyes and their view range work in a particular way. The product and its packaging should thus draw a client’s attention and get them interested.

For this to happen, a product should be exceptional in its category; especially if we take into account that clients are getting more and more demanding. The Gold Medal of Międzynarodowe Targi Poznańskie is definitely such a distinction.

The Medal is awarded by the Competition Court, consisting of the greatest specialists and experts of particular fields. The sign is a confirmation of innovation and the product’s highest quality. For a consumer, it is a certificate which acknowledges a proper choice. The Gold Medal which is placed on a product or its packaging becomes a sort of a navigation system in shop alleys, giving the customers a sort of confirmation about a good choice.

Międzynarodowe Targi Poznańskie

ACCORDING TO LAUREATES Marcin Kosicki owner of PRESSTU.PL

In 2013 PRESSTU.PL received the Gold Medal of MTP for WebCmentarz®, owing to which they were nominated for the competition of the Gold Medal – Consumers’ Choice. It was a good impulse to launch a large scale promotional campaign. It should be added that the voting possibilities for fair participants and internet users hugely expanded the brand scope. The victory in the voting filled us with pride and happiness. Above all, though, it increased interest in the very product which received the distinction. The information about the victory appeared in the local, industry, and national media. It is a very important aspect of receiving the award, as it transfers onto the brand recognizability, which consequently expands the scope of our actions. The distinction by Międzynarodowe Targi Poznańskie is considered for the sign proving the highest quality, opening the door to winning new clients.

Szymon Grygierczyk deputy of the General Director of Hoya Lens Poland Sp. z o.o.

The Gold Medal of MTP is a very important distinction for us.

We apply our best, latest products, and once we receive such an award, we consider it to be the confirmation of its innovation and quality. We take advantage of the distinction in our marketing strategy, in promotional materials and pricelists.

PRODUCTS CATALOGUE

ORDERS PREVIEW

INVOICES PREVIEW

COMPETITIONS COMPETITIONS APPLICATIONS APPLICATIONS

Champion’s Zones are special areas, where the visitors can get familiar with products presented in an interactive way, as well as vote for those they consider the best product among the ones awarded by the Competition Courts

NEW ONLINE PLATFORM FOR EXHIBITORS www.exhibitorzone.pl

Foto: serwis prasowy firmy Bea Beleza

HISTORY OF SUCCESS

We keep reaching perfection

A conversation with Krzysztof Filas, Piotr Filas and Bartosz Filas, the Board of Bea Beleza

“Bea Beleza means emotions, victories, failures. Bea Beleza means passion.” This is what your website says. How did you come up with the idea of starting a business related to hairdressing products? What were the beginnings and the following stages in the development of your company like?

Krzysztof Filas: : Bea Beleza is a family company, which originated from passion and love to beauty. The road to creating this unique place was long and curved, and the success we managed to achieve results from our numerous efforts, hard work, and persistence of the whole team. However, to be honest, it all started with an idea, which my mum, who had been running a beauty and hairdressing salon, came up with. In the salon, on the shelves there were lots of professional products for sale for our customers. On that account, one of us had this idea to start selling professional, exclusive cosmetics at the popular online website, Allegro. After a short time, the company needed help, and thus our team was joined by two other brothers.

Moreover, our father’s involvement and support was significant as far as the company’s further development is concerned.

The company Bea Beleza started operating on 1 October 2007.

Piotr Filas: In 2012 we decided to build our own headquarters, including a warehouse (450 sqm), a shop, and offices. As for its location we chose Komorniki, near Poznań. The new facility started operating in May 2014, and it is, without a doubt, something to be proud of. Its modern, simple and elegant shape draws attention, while the spacious and light interiors house as much as 150 sqm office area. The comfort of work we managed to create influences upon a team which works more effectively to achieve further successes.

30 / POZNAŃ FAIR MAGAZINE

Bartosz Filas: We realize the importance of a proper, well-communicating team for the company’s development.

We are fully aware that one of the most important factors of success is gaining, shaping, valuing, and keeping unusual people. There is a group of young, creative people, who are not afraid of new challenges, working on the strategy of the company in our new marketing department. The team works together for the company’s success, fitting their reactions to the ever-changing market reality rapidly, according to particular needs. As a result of the marketing department and the advertising specialists working together, our advertising and promotional materials are professionally prepared. Taking care of the best dissemination of our products, we have strengthened the teams of representatives, thus boosting sale efficiency.

And these day? You’re looking into the future and….

K.F.: Our way of thinking and our actions all come down to one thing – consequently trying to reach perfection What is, in your opinion, the key to success?

P.F.: Our success lies in our actions which go together with the company’s mission. We deliver only the best quality, highly-selected professional hairdressing products. We offer innovative solutions, and share our knowledge with our clients.

On every step we are trying to be perfect. We do our best to improve our image, prestige, and style. We care and respect every client, dealing with them the same way we would like to be dealt with. We are trying to reach perfection, however, not at the expense of customer service quality and reputation. We are trying to look into the future, following our passion and ideas.

HISTORY OF SUCCESS B.F.: Our company’s orientation is set solely on innovative, unique, best quality, and extravagant design cosmetic products.

From our customers’ perspective, our products so far placed us far in front of our competition, made it possible for us to take advantage of the means and the potential of our company, as well as strengthened our market position. Being a modern company which follows trends and the spirit of time, our portfolio includes the brands which use only natural and organic products.

United SL. The product was awarded by experts in the competition for the Gold Medal of MTP, and a month later the choice was confirmed by consumers, who also selected it in the Gold Medal – Consumers’ Choice competition. The media releases which took place afterwards let us gain new clients and fans.

Which actions in terms of the fair marketing did you take advantage of during the LOOK fair? How did they complement any other marketing actions?

What marketing solutions does your company apply?

How did your presence at the fair fit with these actions?

P.F.: At the previous edition, we took advantage of a few options we had been offered. We had a large banner at the Lime Tree Alley and we hired hostesses, who distributed our marketing material. The effect was satisfying, as our stand was visited by dozens of clients. We also offered a hairstyles presentation, whose authors were a Spanish trainer Pablo Alvarez as well as Elżbieta Kwaśny, who is a laureate of numerous awards in hairdressing. The effective show was a possibility to present our company in a different, artistic way.

K.F.: We have always wanted to be perceived as the branch leader. For this reason, we pay a lot of attention to our marketing activities. We take advantage of the old school of marketing as well as its modern solutions. These days, the Internet has taken 90% of the market; therefore, our actions must correspond. We must apply actions which will allow us to meet the expectations of the most demanding client. In terms of e-commerce we take advantage of all possible online marketing solutions, ranging from SEM, SEO, up to click-on campaigns, sponsored links, and re-marketing. Social media are also an indispensable part of our company. We have our own profile on Facebook, which is updated at least three times a day.

We have Instagram and Twitter accounts. We always try to be innovative, and on that account we were the first to set up our own videoblog, where we touch on the issues connected with hair care, for instance; however, we also present our company from a totally different perspective. Never do we forget about cooperation with the most popular blogs and the local TV ONTV.

Is the fair marketing worthwhile? What are the effects of the campaign during the fair, and after the fair?

K.F.: Every marketing which is well through and well done is worthwhile. It is worth investing in signs which will help a client reach a certain destination. The stand itself, its location, height, features that made it unique played a very important role.

Also, a good action plan and a schedule of shows correlate to the number of visitors.

B.F.: The result of the fair campaign, both during and after the fair, is that the brand image seen by our clients is stronger.

This, consequently, leads to a growing number of contractors, more fans on each and every social media website, as well as an increase in the number of our online shop customers.

Photo: press services of Bea Beleza

B.F.: Our presence at the fair strengthened the position of our company in the awareness of our clients. The stand of Bea Beleza at LOOK Hairdressing Forum was awarded by the Jury of Acanthus Aureus. Another aspect that was recognized was the rejuvenating treatment we offer, which brings back healthy look to your hair; the TRENDY HAIR by the Spanish company Gigs

From left: Krzysztof Filas, Bartosz Filas, Piotr Filas

Photo: press services of Bea Beleza

P.F.: We do not only focus our actions on the Internet. Moreover, we support lots of local and regional events, sponsoring different rewards for such purposes.

The team of Bea Beleza “Our objective was to make a creative team, ready to innovative and hard work, based on honesty, respect, and mutual trust” POZNAŃ FAIR MAGAZINE / 31

FAIR MARKETING

Precisely where you want with Contact Center MTP Are they your first steps in a new, unknown market, or perhaps you are about to launch a new product? You want to extend the group of your recipients or research the preferences of your potential clients? The services offered by Contact Center of Międzynarodowe Targi Poznańskie are right for you!

Based on a long experience, the team of Contact Center MTP specialists offers a set of checked tools for a direct contact with your potential clients. They find it easy to realize an information and promotion campaign fitted to individual needs. They can send invitations, folders, and other promotional materials to a group of recipients, pre-selected according to certain criteria.

They will also offer telemarketing services, send e-mails and text messages. Thus, the message will reach specific recipients in order to check satisfaction, strengthen sale, give a promotional message, and carry out market research. The campaign details are fitted individually on the basis of objectives given by an entrepreneur. All the actions are fully measurable and their effectiveness is proven by experience resulting from the realization of promotional campaigns of nearly 80 events organized by Międzynarodowe Targi Poznańskie. That is not all, though.

The team of Contact Center MTP can boast lots of successful campaigns based on MTP’s databases, carried out for companies of automotive, training, congress and conference, agricultural, and some other branches.

- Unlike a traditional advertisement, direct communication requires the preparation of a database of clients, which happens to be time consuming. In order to reach market expectations, we carry out campaigns based on direct communication according to ready databases, divided into particular, different criteria. Thanks to that, the offer can be directed at specially chosen groups of potential recipients, says Wioleta Popik, Director of MTP Visitors Department.

The databases of MTP, which the campaigns carried out by the Contact Center MTP are based on, consist of nearly 2 million contacts of economically active companies, categorized according to their branches, scope of action, and company parameters; it is Poland’s best database of business contacts!

- The Contact Center MTP does not sell its databases; however, we do offer detailed help in reaching potential clients. Carrying out 32 / POZNAŃ FAIR MAGAZINE

marketing actions we follow the prevailing legal regulations, concerning the protection of personal data and offering services via electronic means. Our databases consist of nearly 2 million checked contacts to companies which are active economy-wise, which we maintain communication with by the means of telephone or postal services. Nearly 25% of the companies agreed to receive commercial information via electronic means. Owing to that, we can communicate with them by e-mails or text messages, says Iwona Napierała, Manager of MTP Database Section.

The clients of the Contact Center MTP can choose contacts from over 700 branches, including those recognizable ones, such as construction, agriculture, machine industry, tourism and hotel, automotive, food, furniture, garment branches, as well as those very specific ones, such as funeral, church, or water and sewage system branches. Apart from the basic data like the type of activities, the name of the company, its contact data, telephone number, e-mails, the databases include contacts to the managerial staff, including chairmen and owners. Additionally, the databases include contacts to marketing, production, and logistics departments. It is possible to sort them according to the country, voivodeship, county, town, or agglomeration, as well as according to the post in the company, profession or number of employees.

What can we do for you?

All entrepreneurs may take advantage of the Contact Center MTP assistance. The campaign can also support a company’s participation in a fair event. Similarly, it can be used as a communicative tool for promotion and other purposes.

The services of the Contact Center MTP concentrate on making effective campaigns, which are based on four main tools – telemarketing, e-mailing, text messages distribution, and a traditional post delivery which uses printing, confectioning, and delivery services.

Telemarketing

A direct telephone conversation happens to be one of the most effective methods of communication, which is connected with the recognition of the target group and its needs. The conversation can be informative or sale-oriented; it may be used to obtain the caller’s permission to have an e-mail sent. Moreover, it may be an invitation to take advantage of an offer, and encourage you to receive information via e-mail. There is a professional team of consultants working for the Contact Center MTP, who can communicate in Polish, English and other foreign languages.

Among other services, the Contact Center MTP is specialized in telemarketing, tele-sales and sale support.

E-mailing

E-mailing campaigns are carried out in accordance with databases of professionals who agreed to have business information sent via e-mails. Targeting of a campaign in terms of a particular branch is as precise as a razor cut. Thanks to detailed statistics, it is possible to estimate efficiency of a campaign nearly perfectly.

SMS

Nowadays the phone is a multi-purpose tool, and therefore it is more and more often a ‘personal command center’ (the calendar, an alarm clock, online banking apps, business apps), which is always at hand. According to the estimates of the marketing branch, the number of text messages sent in the coming years is predicted to rise, despite the fact that there are still newer and newer messengers on the market. About 40% of the companies which take advantage of text messages find them very effective. Similarly to e-mail campaigns, text messages distribution by the Contact Center MTP is carried out in accordance with databases of professionals who agreed to have business information sent via electronic means.

A campaign’s average conversion is estimated at 30%.

Traditional mailing

The Contact Center MTP packs and sends more than 1 million pieces of information annually. They are of various format and size. Thanks to that, it can offer attractive prices of postal fees as well as experience in terms of confectioning optimization.

If needed, it will also prepare a design of a company’s paper and form, folders, fliers, envelopes, envelope stickers, packaging, based on the requirements and graphic materials delivered.

Do you feel like taking advantage of the potential of the Contact Center MTP? Do not hesitate to contact us

Contact with us: Małgorzata Barczak tel. +48 61 861 25 24 e-mail: malgorzata.barczak@mtp.pl

Bogumiła Niemiec tel. +48 61 869 24 97 e-mail: bogumila.niemiec@mtp.pl POZNAŃ FAIR MAGAZINE / 33

FAIR ABROAD

International not only by the name

Międzynarodowe Targi Poznańskie proves itself on international markets In terms of promoting the Polish economy on international markets, not only those nearby, but also those remote and exotic ones, Międzynarodowe Targi Poznańskie has proven itself as a checked partner of Polish companies, governmental organizations, non-governmental organizations, as well as various branches.

In the early 2015, by the orders of Polish entrepreneurs, the Ministry of Economy, the Ministry of Agriculture and Rural Development, the Agricultural Market Agency, the Polish Information and Foreign Investment Agency, as well as the Polish Agency for Enterprise Development, the team of Międzynarodowe Targi Poznańskie responsible for organizing fair

abroad carried out and took care of Polish presentations during fair events in Germany, Canada, Algeria, China, the United Arab Emirates, India, as well as of B2B meetings in Ukraine.

For more information visit wwwzagranica.mtp.pl

Germany

> the realization of the Polish stand by the order of the Ministry of Agriculture and Rural Development at one of the largest consumer fair events dedicated to the grocery, agriculture and gardening industries, GRÜNE WOCHE in Berlin (16-25 January) > the preparation of the Polish stand by the order of the Polish Information and Foreign Investment Agency (PAIiIZ) at the industrial technology fair HANOVER MESSE (13-17 April)

Ukraine

> the organization of an economic mission to Kiev by the order of the Ministry of Economy (11-14 March) as part of the Branch Promotion Program MEBLE. The schedule of the mission included a matchmaking meeting with potential Ukrainian contractors as well as a visit to KIFF Fair

Italy

Algeria

> the realization of the Polish national stand by the order of the Agricultural Market Agency (ARR) at the food fair DJAZ AGRO in Algiers (20-23 April)

Canada

> the realization of the stand for Polish companies at the food fair SIAL in Toronto (28-30 April) for the Polish Information and Foreign Investment Agency (PAIiIZ) as well as the Agricultural Market Agency (ARR)

34 / POZNAŃ FAIR MAGAZINE

United Arab Emirates

> the realization of the Polish stand, taking care of logistics and services at the stand during GULFOOD Fair in Dubai (8-12 February) by the order of the Polish Information and Foreign Investment Agency (PAIiIZ) as well as the Agricultural Market Agency (ARR). Owing to the support by the PAIiIZ, more than 20 entrepreneurs from the Eastern Poland macro-region took part in the Gulfood 2015 fair in Dubai

FAIR ABROAD

New support zones for Polish entrepreneurs

China

> the realization of the Polish national stand and live cooking shows, participated by Karol Okrasa during the food fair SIAL in China in Shanghai (6-8 May) by the order of the Polish Information and Foreign Investment Agency (PAIiIZ)

> The International EXPO Exhibition in Milan is going to be an important event of the coming half-year (1 May – 31 October).

This is where Poland will present its best assets in the pavilion resembling an apple orchard. The EXPO will also be accompanied by lots of various events scattered generally across the whole area of Italy.

Food for our planet is the leading theme of the EXPO 2015. Poland will present itself as a superpower of food production and processing, as a modern country which achieves lots of economic successes, as a country boasting a European, open and friendly lifestyle, going for modern design and treasuring the same values as the Italians, namely the family, tradition and good food.

As part of the events accompanying the EXPO in Milan, by the order of the Polish Agency for Enterprise Development (PARP), Międzynarodowe Targi Poznańskie will prepare culinary shows which will be taking place in Italian restaurants. The shows will be carried out in two blocks – the summer one in restaurants in Rome, Naples, and Milan, as well as the fall one in Milan and Turin.

India

> the realization of the Polish stand at the AAHAR Fair in New Delhi (10-14 March) by the order of the Ministry of Agriculture and Rural Development.

The stand was awarded with a silver medal. A mission of 20 enterprises, organized by the PAIZ, from Eastern Poland participated in the fair. The fair was also participated by companies which came to the events together with the Indian and Polish Trade and Industrial Chamber. The entrepreneurs’ and delegation’s mission was led by Mr Marek Sawicki, the Minister of Agriculture and Rural Development

The purpose of the shows, which will be participated by invited business clients and Italian media representatives, will be to bring Polish culinary traditions closer to the Italians as well as to emphasize the features of both the cuisines. The dishes served at the shows will reflect the seasons of the Polish cuisine and refer to the dishes which are well-known on the Italian market. Moreover, the possibilities of having Polish products, instead of traditional ingredients, used in Italian meals will be presented, e.g. ravioli with bryndza (cheese), risotto with pearl barley, or Panna Cotta dessert prepared with Polish buttermilk.

As part of the promotional activities for Poland during the EXPO 2015, by the order of the Polish Agency for Enterprise Development (PARP), Międzynarodowe Targi Poznańskie will prepare stand designs, seminars and also provide for catering services during the four fair events in Italy – TUTTO FOOD food fair in Milan (3-6 May), SANA organic and ecological products fair in Bologna (12-15 September), MACFRUT fruit and vegetable production and processing fair in Rimini (23-25 September) as well as AGRILEVANTE food and agricultural fair in Bari (15-18 October).

POZNAŃ FAIR MAGAZINE / 35

FAIR’S CUSTOMS

GIN DOBRY – FIRST TODAY! This loud saying is pretty often heard at Międzynarodowe Targi Poznańskie at the meetings of GIN DOBRY CLUB. It dates back to the 60s of the last century. It was in 1966, at the 35th Poznań International Fair, when the tradition of raising a toast at 12 o’clock with a glass of gin and tonic emerged in order to celebrate the beginning of international business talks.

William Kirton and James Lindsay, the fair participants, were the initiators of the habit. It was at their stands that Polish visitors got familiar with the habit of drinking a glass of gin to the success of business talks. The toast was first raised in English. As soon as the funny similarity between the words “dzień dobry” and the phrase “gin is good” was first noticed, one common international slogan “GIN DOBRY – FIRST TODAY” was agreed upon. The meetings at the English stands attracted crowds of visitors; therefore, in order to introduce some sort of routine, the toasts were signalized with a bell and the phrase “with decorum gentlemen”.

The custom is practiced at Międzynarodowe Targi Poznańskie until this day.

Photo: GIN DOBRY CLUB archives

The meetings of GIN DOBRY CLUB take place at the most important fair events, when the majority of the club members meet at noon in Pavilion 10 and cry out “GIN DOBRY – FIRST TODAY”. Still, there are new members joining the club; they are presented with a certificate and a badge at a solemn initiation ceremony.

Thanks to the badges the club members can easily recognize one another. New members can only be admitted to the club by the club’s president and the vice-president. At present, it is John Cash who holds the highest position in the club.

On 13th June 1994, at the 66th Poznań International Fair, His Royal Highness, The Duke of Kent, became the 385th member of the Gin Dobry Club. In the photograph, John Cash is enrolling His Royal Highness The Duke of Kent, in the presence of Mr. Michael Llewellyn-Smith, CMG, British Ambassador to Poland, Mr. St. Laskowski, General Director of the Międzynarodowe Targi Poznańskie and other Gin Dobry Club members

36 / POZNAŃ FAIR MAGAZINE

GIN DOBRY CLUB meeting during BUDMA 2015 fair was a great opportunity to meet and talk to John Cash, the President of Gin Dobry Club.

Hello John, you preside a unique club – the GIN DOBRY CLUB. For nearly half a century the club meetings have been held at MTP fairgrounds. How long has the club’s history been intertwined with your story?

The Gin Dobry Club was formed at Międzynarodowe Targi Poznańskie in 1966 – three years before my first visit to Poznań. I was sent by my company Pye Unicam Ltd to supervise the construction of their stand at the PIF in June 1969. During the next 12 years I attended a number of exhibitions in Poznań for Pye Unicam and then Barry Martin Travel Ltd. My first contact with the GDC was at Salmed 1980 when I was invited to attend a session by the co-founder and President William (Bill) Kirton. The regulation for becoming a member at that time meant I could not become a member until 1984 – more about the induction procedures later – but I was able to attend sessions as an invited guest. During the Martial Law period in December 1981 – July 1983, along with many other West European Embassies, the British Ambassador was withdrawn. This withdrawal meant that financial support for British companies attending exhibitions in Poland was suspended. However, a number of UK firms wished to continue their participation at various exhibitions in Poznań. In October 1982 the first agreement between the MTP and a representative foreign company was formed and I became their agent on the territory of the United Kingdom. In the same year, I attended another session of the GDC, which meant I was eligible to become a member at the next exhibition where the GDC was held and in 1984 at the Salmed Exhibition I was inducted into the GDC by President Bill Kirton. In 1990 I was appointed vice-president of the GDC due to the retirement of co-founder Bill Kirton. In 1996, to celebrate the 30th anniversary of the GDC the PIF allocated 50 sqm of free space at the International Fair in recognition of their activities. Bill Kirton visited Poznań for the celebrations and I was proud to accept the title of President of the Gin Dobry Club bestowed on me by Mr. Kirton. In 1997 my company JC Exhibitions Ltd formed an American branch – JC Exhibitions Inc which allowed me to represent the PIF in the USA and Canada. I retired at the age of 65, in December 2007 and I thought that the GDC would no longer function.

How wrong was I! Little could I have realised that due to the fantastic efforts by Andrzej Byrt he made me an offer I could not refuse! Mr. Byrt suggested that GDC sessions should still be held and invited me to attend a number of specified exhibitions on a regular basis. Since that time I have attended at least four exhibitions each year to conduct GDC sessions. Last year in October, I signed a new three-year agreement to attend six shows in Poznań. So as you can see, due to the excellent efforts of the PIF, the Gin Dobry Club continues to function!

This is a very interesting story, John.

Why is the toast raised with gin & tonics?

That’s quite simple – a gin and tonic is a traditional English drink Is there any special ritual of GIN DOBRY CLUB meetings?

Can anyone become a member of the GIN DOBRY CLUB? In 2015 Gin Dobry Club will have 24 sessions – the first four being held at Budma. The formula has changed to move with the times. It is no longer necessary to wait to meet the President or Vice-Presidents at three separate exhibitions.

Membership can be obtained at the first session attended by an applicant, but you have to be recomendad by other member of the club. However, the ritual remains the same as it was when the club was formed in 1966. This ritual is a secret until members are inducted so you will have to attend a session to find the answer to this question! The only clue I will give you is that we usually meet at the honoured time of 12 noon.

How many members of the GIN DOBRY CLUB are there at present?

Foto: Archiwum MTP

The Club has over 800 members from all parts of the World.

However, we don't usually expect them all to attend sessions!

Our most notable members include His Royal Highness the Duke of Kent and Mr. Aleksander Kwaśniewski. It would be an honour if both these distinguished members could attend our 50th Anniversary at the ITM 2016!

On 10th of March 2015 at Budma Fair Mr. Paweł Orłowski, Undersecretary of State of Ministry of Infrastructure and Development, Mr. Karol Heinrich, Director General of the Polish Chamber of Steel Construction Industry, Mr. Marek Dranikowski, President of the Polish Chamber of Steel Construction Industry and Mr. Tomasz Kobierski, Vice-President of Międzynarodowe Targi Poznańskie was inducted into the GDC POZNAŃ FAIR MAGAZINE / 37

FAIR SERVICES

Stands and events – IDEAEXPO.MTP stretches its wings You can rely on the team of experts of IDEAEXPO.MTP as far as complex stand assembly is concerned, which many companies have already experienced. Every year, the team builds 6 thousand stands of different parameters, ranging from the smallest, built with standard elements, to those of a few hundred square meters large, individual projects for market leaders. Over the last years IDEAEXPO.MTP has stretched its wings in new fields.

Experience built over years When the team separated itself in the structure of MTP over 30 years ago as a “stand assembly department”, it dealt with fair stands only. However, newer and newer tasks kept being added to the basic actions, which were beyond stand assembly only. Such actions as servicing of opening ceremonies, branch evenings, and award galas appeared. In the beginning small occasions which only needed lighting and sound were changing into a parade of light and sound, accompanied by extra events. Perfection of various events and their high level led the exhibitors of the events to start asking about the provider of technical infrastructure. Once they found out it was IDEAEXPO.MTP, they made decisions to leave the organization of events at their stand as well as cooperation with organizing their own company events to the team.

Full ahead The brand new congress center on the premises of MTP with the flagship investment, the Earth Hall, was a milestone in the operation of IDEAEXPO.MTP. Last year alone, IDEAEXPO.MTP served nearly 100 different events of Poznań Congress Center clients. It is worth taking notice of great concerts by e.g. Chris Botti, Kayah Transnational Orchestra, De Mono, Simple Minds, Audio Feels, and Natalia Kukulska. These are just some of the performers for whom various scene arrangements were prepared. Additionally, there were also lots of plays performed by prestigious theater teams.

Not only events and concerts While Międzynarodowe Targi Poznańskie is the organizer of Poland’s most important horse jumping competition, including CSI3*W as well as Cavaliada Tour in Poznań, Warsaw and Lublin, the team of

POZNAŃ FAIR MAGAZINE / 39

FAIR SERVICES IDEAEXPO.MTP, specializing in arranging spaces for various events, takes care of preparing technical infrastructure of the competitions at all three locations. It is worth mentioning that fair pavilions have hosted riders and their horses ever since 1994. From the very beginning, the fair team have been responsible for preparing the parkour together with all other areas, which are indispensable to organize an international horse jumping competition – stables, warm-up area, grandstands for a few thousand people, the VIP lounge, rooms for judges, the stand for TV crew, TV screens, as well as professional lighting and sound system.

COP – large-scale challenge The portfolio of IDEAEXPO.MTP also includes large-scale international projects. This kind of experience is proven by United Nations Conferences concerning climate change.

In 2009, when the COP14 conference was taking place at Międzynarodowe Targi Poznańskie, the IDEAEXPO.MTP team provided equipment for conference rooms, including two largest halls together with complex technical equipment, which were prepared from the scratch. Not only the representatives of the Ministry of Environment, but also the UN was impressed by the quality and efficiency of technical and organizational services.

In 2013 when Poland hosted COP19, and Międzynarodowe Targi Poznańskie was again given the responsibility to provide for technical services of the conference, the challenge was even bigger. The conference was taking place at the National Stadium in Warsaw, which is a facility prepared for events of a different kind. It was necessary not only to provide equipment for the existing rooms, but also to build fully-equipped tents, designed for talks. All the tasks were carried out perfectly, gaining recognition of the organizers, participants from around the world, and the representatives of the UN Secretary Office.

Apple Festival – not only technique The fact of IDEAEXPO.MTP going beyond its standard technical services connected with stand assembly and providing for proper technical equipment commenced with the Apple Festival, which took place last September in Warsaw. Krakowskie Przedmieście, a prestigious location, was a great challenge as the very area is strictly controlled by conservators. The scope of responsibilities given to the IDEAEXPO.MTP team went far beyond technical and logistics issues. Apart from constructing a tent exposition, the organizer, Krajowy Związek Grup Producentów Owoców i Warzyw (National Fruit and Vegetable Producers Association), asked for coordinating marketing activities as well as for organization of a festivity, stage events, culinary workshops, as well as fun and games for children. The IDEAEXPO.MTP team handled these tasks very well, too.

40 / POZNAŃ FAIR MAGAZINE

We are not afraid of outdoor areas Warsaw’s Apple Festival is not the only outdoor event that can be found in the portfolio of IDEAEXPO.MTP. The team also prepared nearly complete outdoor, technical infrastructure for Poland’s greatest fair of forestry EKO-LAS in a forest area in Mostki. Apart from preparing the grounds and erecting the tent halls for exhibitors, a fully-equipped conference hall was created in the very heart of the forest.

Another unique task was the arrangement of the area to adjust it to the 1st Polish Championship of Forwarder Operators, which took place during EKO-LAS. The grounds were prepared to fit a few different competitions, involving loading, transporting, and stacking logs, rolls, and blocks, as well as stands for the judges, sound system, and clocks for timekeeping. Another event considered big, prepared by IDEAEXPO.MTP, is Polskie Zboża – Zielone Agro Show, as well as the preparation of tent and container stands in Bednary.

New challenges in organisation of events await the IDEAEXPO.MTP team. One of the upcoming events to be organised by our team is e.g. the next edition of Apple Festival in Katowice. Our professionalism has been confirmed by the latest successful projects: Nationwide Forest Days combined with the 70th anniversary of State Forests in Zielona Góra, held at the premises of Ochla Ethnographic Museum, and a 5 day event for customers, dealers and partners of Bergerat Monnoyeur, distributor of CAT machines, which was held in Dębska Wola near Morawica, close to Kielce. The interesting fact is that this last event was organised in an old quarry which had been converted into a motocross track.

Prepared by Marzanna Wiśniewska, IDEAEXPO.MTP IDEAEXPO.MTP is an integral part of Międzynarodowe Targi Poznańskie, specialized in assembling fair stands. At every stage we pay particular attention to making your participation in a fair event beneficial. We also offer fully professional and complex services of various events. www.ideaexpo.pl

CONGRESSES / EVENTS / FAIRS The Earth Hall among the best concert halls The concert hall of Międzynarodowe Targi Poznańskie is considered to be one of the best large-size concert and opera halls in Poland. The list of 13 best halls in terms of perfect acoustics was published by Gazeta Wyborcza.

In the article titled “Szał na sale (Craze for halls)” published on 31 January in Gazeta Wyborcza, Andrzej Fedorowicz had a look at the halls built over the recent years, which included philharmonics, opera houses, and concert halls. Comparing the investments the author concentrated mostly on their musical assets. For that particular reason he invited three experts – prof. Jan Adamczyk from AGH Kraków, prof. Tadeusz Komisiński and prof. Andrzej Kulowski from Gdańsk University of Technology – to provide their opinions.

Together they created a list of 13 facilities, which they considered exceptionally good in terms of their acoustics. The lot included Poznań’s Earth Hall, which is believed to be as good as Wrocław’s and Kraków’s Opera Houses, the Concert Studio of Polskie Radio in Warsaw, and the Congress Center ICE in Kraków.

International premiere of new VW Caddy at Poznań Fair!

Photo: press service Volkswagen

For the first time ever in the history Volkswagen decided to have a premiere of their model in Poland. On February 4 in a pavilion of Poznań International Fair, the brand new VW Caddy had its premiere.

450 people from 30 different countries participated in the event, including Janusz Piechociński, the Minister of Economy and the Vice Prime Minister, as well as Jacek Jaśkowiak, the President of Poznań.

The premiere of the model was commenced by Dr. Eckhard Scholz, the president of the board of Volkswagen Nutzfahrzeuge. A large number of guests from many different countries attending the premiere is a proof that the new Caddy can motivate, he said at the solemn opening ceremony. The new Caddy is an agile, town, transportation car, yet being a family, compact van. Like its predeces42 / POZNAŃ FAIR MAGAZINE

sor it will be produced in Poznań and will be launched on the market mid-year. Volkswagen is a very important investor, not only for the region itself, but also for the whole Poland. On that account, I am happy that the new Caddy will be produced in Poznań only, in one of the greatest industrial centers, said Janusz Piechociński.

There are about 6,800 people employed in Poznań. Along with the Caddy, the plant in Poznań also produces a model version of Transporter (27,400 cars in 2014) and subassembly parts (3.3 million casts in 2014). A new factory will be erected in Września, where a new generation of Crafter will be produced starting 2016. 3,000 posts will be created there. The area will have 220 hectares, which equals around 300 football pitches.

We are the greatest employer in the region. We take it as a challenge for we wish to become the best employer, says Jens Ocksen, the president of the board of Volkswagen Poznań and a member of Volkswagen Nutzfahrzeuge management.

Numerous media representatives at the premiere (more than 100 accredited journalists of the whole world) all emphasized the fact of such an event outside the native Germany. According to the weekly Wprost, Międzynarodowe Targi Poznańskie has become a European leader. These days it is the region’s greatest organizer of various exhibitions, congresses, and conferences.

The same article says that “Międzynarodowe Targi Poznańskie has changed in terms of its actions,” says Tomasz Kobierski, Vice President of the Board, to Newseria Biznes information agency.

Apart from organizing the fair, we are the greatest congress center in Poland; 2,200 congresses and conferences annually, including very large ones like those related to the widely understood medical and automotive branches.

CONGRESSES / EVENTS / FAIRS Two bands, one concert We wish to invite you to a unique concert, where you will have an opportunity to listen to romantic compositions of Grzegorz Turnau and his band as well as Sebastian Karpiel–Bułecka together with Zakopower. The performance of the two great bands will take place in the Earth Hall of Międzynarodowe Targi Poznańskie on June 16. After the success in Warsaw, Zabrze and Wrocław, the time has come for Poznań. Zakopower and Turnau together with their bands have prepared a two-hour long concert where they will present pieces of their individual programs, supporting and complementing one another. They will be accompanied by Orkiestra Kameralna Modej Polskiej Filharmonii (Cameral Orchestra of Young Polish Philharmonics). The tickets are available in Empik, CIM (Poznań, ul. Ratajczaka 44) as well as at www.biletin.pl, www.eventim.pl, www.bilety24.pl, www.ticketpro.pl, www.ebilet.pl

Chris Botti, third time in the Earth Hall Chris Botti, one of the most valued and recognizable jazz musicians around the world as well as the winner of the prestigious Grammy award, will give a performance in the Earth Hall on 26 October. It will be the third concert of the American musician in the MTP’s concert hall already.

Ever since the album When I Fall in Love, praised by critics, was issued in 2004, Chris Botti has become one of the most appreciated American instrumentalists. He managed to win hearts of usual pop music fans, and his popularity has given him four #1 jazz albums, as well as a few golden and platinum discs. Giving concert tours around the world and selling more than 4 million albums, the artist has found the best form of expression for himself, which commences in jazz and expands to other genres. Over the last three decades, Botti has recorded and performed with the best ones, including Sting, Lady Gaga, Michael Bublé, Paul Simon, Steven Tyler, as well as Frank Sinatra. Spending 300 days a year in tours, the trumpeter has already performed with lots of best orchestras at the most prestigious worldwide venues, from Carnaige Hall and Hollywood Bowl to Sydney Opera House and Real Teatro di San Carlo in Italy.

Nanotechnology discussed by internationals

Meetings with world’s greatest scientists, the presentation of Polish and international achievements in terms of nanotechnology, an exchange of experience, and an integration of a scientific environment are the main ideas behind the 7th National Conference of Nanotechnology, which will be held on 25-27 June in the congress center of Poznań International Fair.

The main objective of the conference is to create a large-scale, national platform, where it is possible to present the results and exchange experience in the scientific environment, connected with nanoscience, nanotechnology, and active industry participation. The theme of the conference goes down to three panels of topics which encompass nanoelectronics, nanomedicine, and biotechnology, as well as some aspects related to nanomaterials and nanostructure application. The conference will be started by plenary lectures, which we invited a few dozen of lecturers from around the world to, who willingly accepted the invitations. They include a Nobel prize laureate Professor Ada Yonath from the Institute of Weizmann Science in terms of chemistry, Professor Roland Wiesendanger from Hamburg University, Professor Krzysztof Matyjaszewski from Carnagie Mellon University, Professor Jan Misiwicz from Wrocław University of Technology, Professor Ryszard Słomski from Poznań University of Life Science, and Professor Sylwester Porowski from the Institute of High Pressures PAN in Warsaw.

The event which will be accompanied by workshops as well as exhibitions will take place in the last week of June, and will follow the 7th International Conference on Scanning Probe Spectroscopy and Related Methods SPS’15, which will take place on21-24 June 2015. The NanoBioMedical Center of Adam Mickiewicz University will be responsible for the content of the event. A few hundred participants from across Poland have already announced their arrival. Poznań Congress Center is the event’s technical organizer.

For more information visit www.nanokonferencja.pl

Tickets for the concert can be purchased via www.ticketmaster.pl and www.livenation.pl POZNAŃ FAIR MAGAZINE / 43

PROGRAMME OF THE TRADE FAIR

Plan your visit at the fair in the next 12 months 2015 09.06 – 12.06 INNOVATIONS - TECHNOLOGIES – MACHINES POLAND (ITM POLAND): HAPE – Exhibition of Hydraulics, Pneumatics and Drives MACH - TOOL – Machines and Tools Exhibition METALFORUM – Exhibition of Metallurgy and Metal Industry SURFEX – Exhibition of Surfach Treatment Technologies TRANSPORTA WELDING RESEARCH FOR INDUSTRY WORK SAFETY IN INDUSTRY 9.06 – 12.06 SUBCONTRACTING - Industrial Subcontracting Exhibition 12.06 – 14.06 AEROFESTIVAL13): 12.06 Conference 13.06 – 14.06 Aviation fair 13.06 – 14.06 Air shows 22.08 – 23.08 ROLTECHNIKA -Agricultural Exhibition – Wilkowice near Leszno concurrently: Festival of Old Tractors 1) 2.09 – 04.09 POZNAŃ FASHION FAIR: NEXT SEASON Exhibition of Clothes and Accessories – Spring-Summer 2016 FAST FASHION Exhibition of Clothes and Accessories – Autumn-Winter 2015/2016 BTS Exhibition of Shoes and Leather Goods 4.09 – 05.09 Poznań Optical Exhibition 3) 10.09 – 12.09 CEDE - Central European Dental Exhibition 9) 19.09 – 22.09 TASTES OF THE REGIONS 8) 21.09 - 24.09 POLAGRA - TECH - International Trade Fair of Food Processing Technologies

29.09-01.10 6.10 – 09.10

9.10 - 11.10 11.10 10.10 – 13.10 15.10 – 17.10 16.10 – 18.10 17.10 – 18.10

17.10 – 18.10 27.10 – 30.10

18.11 – 20.11 18.11 – 21.11 10.12 – 13.12 10.12 – 13.12 11.12 – 13.12 11.12 – 13.12

POLAGRA - FOOD - International Trade Fair for Food POLAGRA GASTRO - International Trade Fair for Gastronomy INVEST- HOTEL - Hotel Equipment Trade Fair PAKFOOD - Food Industry Packaging Fair EPLA - Plastics and Rubber Fair 10) REKLAMA360 - International Fair of Advertising Goods, Services and Printing FURNICA - International Trade Fair of Components for Furniture Production DREMA - International Trade Fair of Machines and Tools for Wood and Furniture Industries SOFAB - International Trade Fair of Upholstery Fabrics and Components for Upholstered Furniture POZNAŃ SPORT FAIR 16th Poznań Maraton 11) BAKEPOL - Baking and Confectionery Industry Fair - Lublin TOUR SALON - Fair of Regions and Tourist Products Poznań Game Arena - Entertainment and Multimedia Show HOBBY – Meeting people with passion AQUA & ZOO – Pet Exhibition HAPPY BABY - Fair of Toys and Goods for Children MUSIC LAB - Fair of Music, Stage and Lighting POL-ECO-SYSTEM - International Trade Fair of Technologies and Products for Sustainable Development and Municipal Services: AQUA –TECH – Water management, waste water treatment and anti-ood protection GREENPOWER – Renewable Energy Exhibition ECO-PROTECT – Environmental Protection Technologies RECYKLING – Waste and Recycling Management Exhibition KOMTECHNIKA – Municipal Technologies Exhibition CITY TRANS PROJEKT – Sustainable Transport SMART REGION – Exhibition of Products and Services for Local Governments SAKRALIA -Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items STONE Industry Fair GLASS Industry Fair CAVALIADA POZNAŃ: CAVALIADA SPORT , including: International Indoor Jumping Competition CSI3*-W CAVALIADA SHOW Horse-Riding Equipment Fair Art & Draft Festival

2016 21.01 – 24.01 POLAGRA – PREMIERY - International Fair of Agricultural Mechanization 4.02 – 7.02 CAVALIADA LUBLIN – Horse-Riding Equipment Fair 2.02 – 05.02 BUDMA – International Construction and Architecture Fair CBS – Sport & Leisure Construction Fair KOMINKI – International Fireplaces Exhibition 12.02 – 14.02 RYBOMANIA POZNAŃ –Angling Fair KNIEJE – Hunting and Shooting Exhibition BOATEX – Swimming Equipment and Water Sports Exhibition 24.02 – 26.02 POZNAŃ FASHION FAIR: NEXT SEASON Exhibition of Clothes and Accessories – Autumn-Winter 2016/2017 FAST FASHION Exhibition of Clothes and Accessories – Spring-Summer 2016 BTS Exhibition of Shoes and Leather Goods 25.02 – 27.02 GARDENIA – Garden and Landscape Architecture Trade Fair SPECIAL DAYS – Holiday and Special Occasion Products Fair 25.02 – 28.02 CAVALIADA WARSZAWA – Horse-Riding Equipment Fair 12) 5.03 – 06.03 AGRO-PARK – Agricultural Fair – Lublin 2) 8.03 – 11.03 MEBLE POLSKA – Furniture Fair HOME DECOR – Interior Fair ARENA DESIGN 18.03 – 20.03 EDUCATION FAIR Books for Children and Young People – 15th Poznań Trade Fair Meetings 18.03 – 19.03 School and Nursery Equipment Exhibition 31.03 – 03.04 MOTOR SHOW TTM – Automotive Technology Fair 4) April DREMASILESIA – Fair of Woodworking Machines and Tools – Chorzów 12.04 – 14.04 SALMED – International Trade Fair of Medical Equipment and Instruments 19.04 – 20.04 DNI PRZEDSIĘBIORCZOŚCI POZNAŃ 6) Poznań Metropolitan Economic Forum Start UP! Poznań FRANCHISING FORUM – International Networking Fair of Franchising Systems 7) 22.04 – 23.04 AKTYWNI 50+ Fair for Everyone over the Age of Fifty 22.04 – 23.04 Poznań Optical Exhibition 3) 25.04 – 28.04 INSTALACJE – International Trade Fair of Installations TCS – System Heating Trade Fair 5) SECUREX – International Security Fair POZNAŃ MEDIA EXPO 26.04 – 28.04 SAWO – International Fair of Work Protection, Fire-Fighting and Rescue Equipment 7.05 – 08.05 LOOK – Hairdressing Forum BEAUTY VISION – Cosmetics Forum 10.05 – 12.05 EXPOPOWER – International Power Industry Fair GREENPOWER – International Renewable Energy Fair 18.05 – 20.05 CHINA HOMELIFE SHOW 14) 20.05 – 22.05 FIT-EXPO Fitness & Sport Park June ZIELONE AGRO SHOW – POLSKIE ZBOŻA – ODR Sielinko June AEROFESTIVAL 13) Conference Aviation fair Air shows

1) Organiser: Lipno Municipality 2) Co-organiser: Targi Lublin SA 3) Organiser: Inter-Province Gild of Optical Craft - Poznań 4) Co-organiser: Association of Automotive Technology 5) Co-organiser: Polish District Heating Chamber of Commerce 6) Organiser: Poznań City Hall 7) Co-organiser: Akademia Rozwoju Systemów Sieciowych Sp. z o.o. - Warszawa 8) Co-organiser: Union of the Provinces of the Republic of Poland 9) Organiser: Exactus sp.j.

10) Co-organiser: Business Image Publishing House 11) Organiser: Poznań Sport and Recreation Centres 12) Co-organiser: Polish Horse-RidingAssociation 13) Co-organiser: Aeropact Sp. z o.o.

14) Organiser: Meorient International Exhibition

Before deciding to participate in the fair, please check the date of the event on the www.mtp.pl Stan na dzień 06.05.2015 Dated: 26.05.2015