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3Marketing Tactics That Will Stand The Test Of Time

By Sian Yewdall

WHEN YOU’RE ON A MISSION TO GROW YOUR BUSINESS AND MAKE AN IMPACT, THE AMOUNT OF INFORMATION AVAILABLE ONLINE FOR MARKETING YOUR BUSINESS CAN BE CONFUSING, PARALYSING AND PLAIN EXHAUSTING.

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How will you know if those tools and tips you read online will even work for your business?

I don’t know your business, your goals or what you’ve already tried, but I do know there are three essential marketing tactics every company I’ve ever worked for has used over and over again because they have shown to stand the test of time.

It creates connections, gives your audience something to believe in and establishes a solid foundation for your brand to stand on. Not only that, but your story is unique to you and shows the real heart and soul behind your business.

Story telling is one of the most powerful and transformative communication and engagement strategies you can have in your results you help clients achieve?

You can incorporate them too. In fact, I recommend it!

Sian Yewdall

Sian Yewdall is a Marketing & PR Coach for heart-driven ambitious women ready to harness their voice, carve their space in the market and make an impact in the world.

As an award-winning Communications & Marketing specialist with 20 years experience in the sector, Sian has established vital awareness campaigns that set the national agenda; cultivated profitable sponsorship deals; managed public relations strategies for international companies and created award-winning events that raised funds for not-forprofit organisations.

In 2017 Sian established and grew a successful print and digital magazine, to inspire and support regional women in business across Australia before closing it down as a result of her family home being flooded by the monster monsoon that devastated North Queensland in February 2019. Today, she combines this personal experience with her professional accolades to support ambitious female entrepreneurs achieve their higher purpose.

Her proudest achievement to date is her team of merry men Elliot, Hugh and George and partner Jonathan. When Sian isn’t working she loves writing, reading, singing loudly in her car, going to the beach and cocktails with friends.

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