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Marketing Tactics
That Will Stand The Test Of Time
By Sian Yewdall WHEN YOU’RE ON A MISSION TO GROW YOUR BUSINESS AND MAKE AN IMPACT, THE AMOUNT OF INFORMATION AVAILABLE ONLINE FOR MARKETING YOUR BUSINESS CAN BE CONFUSING, PARALYSING AND PLAIN EXHAUSTING.
H
ow will you know if those tools and tips you read online will even work for your business?
developing a VIP program or an Advanced offer for those who love working with you and ready to step up to the next level.
I don’t know your business, your goals or what you’ve already tried, but I do know there are three essential marketing tactics every company I’ve ever worked for has used over and over again because they have shown to stand the test of time.
2. Give Value For Free
You can incorporate them too. In fact, I recommend it!
1. A Customer Retention Strategy If you are spending a boat load of time hustling for new customers, you could be missing out on money already on the table. In other words, it’s actually more cost effective and beneficial to set up customer retention strategies that see former or current clients returning. This marketing tactic is one of the most influential for both big and small companies because you have proven your abilities, developed relationships and shown that you get results. So instead of always looking for new clients, think about ways you can package up your services to work with your clients again. Consider
In 1946, the beauty brand Estee Lauder introduced the concept of offering customers a ‘free gift with purchase’. The bold marketing move worked as Sak’s Fifth Avenue sold out of Estee Lauder products in two days and this tactic went on to become one of the most used strategies around the world. In today’s digital landscape, the modern method is to offer a free optin (i.e. Lead Magnet) in return for an email address, however the intention is exactly the same. Offer your customers something they will find valuable for free in exchange for their email address to gain permission to communicate with them about your products and services. My rule of thumb is offering prospects a taste-test that equates to approximately 20% of your signature program or package. That way they genuinely feel like they are getting something for nothing and you’re not out of pocket or giving away all your best advice free.
3. Share Heart-Driven Stories Whenever I’ve been assigned to create a PR campaign for a business that doesn’t have any newsworthy MUMPRENEUR MOVEMENT |
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