Mundo Hispánico Media Kit 2011

Page 1

Media Kit 2010 National Association of Hispanic Publications (NAHP) Recipient for 10 National Awards

www.mundohispanico.com

Editorial Overview

For over 3 decades, MundoHispánico has been Greater Atlanta’s leading Spanish Language newspaper establishing itself as a stable community partner, a strong leader, and a vital presence in Atlanta’s metropolitan area. We are dedicated to enriching our community by providing our readers with the most diligently reported local news as well as news from around the world. Our publication engages, educates, and empowers our readers. Written and edited by its own full-time, multi-cultural staff, MundoHispánico emphasizes topics of interest to all Hispanic readers.

Circulation audited by:

INSPECT WHAT YOU EXPECT CHECK THE AUDIT!!!

The Voice of Georgia’s Hispanic Community Since 1979

Demographics Learn About Our Market and Our Readers

Market Demographics

Reader Demographics

Origin

Gender

Mexico Puerto Rico Guatemala Salvador Colombia Dominican Rep. Other

64% 7.3% 4.3% 4.1% 2.8% 1.6% 15.9%

Male Female

Education Level (Breakdown) 95% Graduated High School 31% Graduated College 6% Completed Post Graduate

Online Usage

72% have accessed the internet in the past 30 days

Annual Household Income 24% make $50k - $74,999 40% make $75k +

Age

Housing

39% are between 18-34 50% are between 35-54

49% own a home

Household Profile 64% were born abroad 84% have 3+ Household members 13 years (Average years of residency in GA)

Population 596,222 Hispanics reside within MundoHispánico’s distribution area

Buying Habits 78.9% frequently purchase products or services from Ads seen in our paper 72% of Georgia Hispanics Live in MundoHispánico’s Distribution Area

(MundoHispánico has a 32.4% market penetration)

Hispanic Buying Power Georgia = $17 billion

812,048 Hispanics reside in Georgia Atlanta 64.2% (521,079)

Athens & Gainesville 9.3% (75,143)

Area of residence Georgia Hispanics

(10th largest among U.S. States)

Atanta = $12.6 billion

Source: DemographicsNow.com, 2010 Source: MundoHispánico Segmentation Study, Rincon & Associates, 2007)

60% 40%

Other 26.5% (215,826)

Source: CVC Audit Report and Survey, 2009 Source: Selig Center for Economic Growth, Terry College of Business, The Univ. of GA, 2010

Source: 2006-2008 American Community Survey Source: Scarborough Research 2009 & 2010, Release 2 (Based on MundoHispánico distribution area)

Average of 193,250 Weekly Readers

Distribution

View Our Distribution by Zipcode, City, and County

Distribution

Distribution

Gainesville / Athens ZIP CODE 233 628 110 325 211 472 30 416 145 10 987 15 261 669 230 327 40 249 315 48 100 50 2,520 903 60 10 35 30 90 80 108 40 476 143 40 289 186 1,140 20 625 3,340 20 90 207 50 147 3,327 3,657 658 313 1,289 126 115 625 552 1,386 241

TOTAL...............64,500

COUNTY CARROLL CHEROKEE CLAYTON COBB COWETA DEKALB DOUGLAS

30501 30504 30506 30507 30511 30527 30531 30542 30566 30601 30602 30605 30606 30607 30666 30680

Gainesville Gainesville Gainesville Gainesville Baldwin Clermont Cornelia Flowery Branch Oakwood Athens Athens Athens Athens Athens Statham Winder

FAYETTE FORSYTH FULTON GWINNETT HENRY ROCKDALE

570 1,040 10,431 19,560 330 1,496

T O T A L . . . . . . . . . . . . . . . 64,500

147 497 1,968 338 4,050

BANKS BARROW CLARKE HABERSHAM HALL

TOTAL............................7,000

TOTAL......................7,000

Distribution Home Delivery

INSPECT WHAT YOU EXPECT

ZIP CODE 30004 30005 30008 30009 30022 30024 30043 30044 30047 30060 30067 30068 30071 30075 30076 30078 30080 30082 30093 30096 30126 30144 30328 30339 30518 30519

Alpharetta Alpharetta Marietta Marietta Alpharetta Suwanee Lawrenceville Lawrenceville Lilburn Marietta Marietta Marietta Norcross Roswell Roswell Snellville Smyrna Smyrna Norcross Duluth Atlanta Kennesaw Atlanta Atlanta Buford Buford

TOTA L . . . . 6 ,00 0 *

COUNTY 211 2,000 4,067 9,378 899 14,030 488

COUNTY 3,140 365 175 284 147 40 338 16 30 501 40 80 1,087 260 32 465

COBB FULTON GWINNETT DEKALB

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Douglasville Kennesaw Kennesaw Austell Villa Rica Woodstock Woodstock Fairburn Fayetteville Fayetteville Jonesboro McDonough Morrow Newnan Newnan P’tree City P’tree City Riverdale Stockbridge Tyrone Union City Riverdale Forest Park Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta Atlanta College Park Dunwoody Atlanta Doraville Chamblee Atlanta East Point Atlanta Atlanta Dunwoody Hapeville Doraville Buford Buford

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30135 30144 30152 30168 30180 30188 30189 30213 30214 30215 30236 30253 30260 30263 30265 30269 30273 30274 30281 30290 30291 30296 30297 30303 30305 30307 30308 30309 30310 30311 30312 30314 30315 30316 30317 30318 30319 30324 30326 30328 30329 30331 30336 30337 30338 30339 30340 30341 30342 30344 30345 30349 30350 30354 30360 30518 30519

:CL9 G8G@ :FIK<Jà8 ;<

536 278 986 160 1,074 422 10 40 447 780 50 10 208 78 20 37 35 57 883 157 668 1,633 1,289 10 1,883 60 141 2,245 391 196 167 803 283 60 4,008 1,168 983 327 1,196 294 45 930 20 15 647 4,409 2,012 100 293 328 16 1,058 112 120 1,028 30 183

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Alpharetta Alpharetta Marietta Marietta Conyers Conyers Grayson Dacula Alpharetta Suwanee Decatur Decatur Decatur Decatur Decatur Decatur Decatur Snellville Cumming Cumming Lawrenceville Lawrenceville Lawrenceville Lawrenceville Lilburn Loganville Lithonia Marietta Marietta Marietta Marietta Marietta Marietta Marietta Norcross Roswell Roswell Snellville Smyrna Smyrna St. Mountain Tucker St. Mountain St. Mountain Norcross Norcross Duluth Duluth Acworth Acworth Austell Canton Canton Lithia Spngs Mableton Powder Spngs Douglasville

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ZIP CODE 30004 30005 30008 30009 30012 30013 30017 30019 30022 30024 30030 30031 30032 30033 30034 30035 30038 30039 30040 30041 30043 30044 30045 30046 30047 30052 30058 30060 30062 30064 30066 30067 30068 30069 30071 30075 30076 30078 30080 30082 30083 30084 30087 30088 30092 30093 30096 30097 30101 30102 30106 30114 30115 30122 30126 30127 30134

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Atlanta

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1026002

MundoHispánico is the ONLY Spanish Language newspaper currently audited in the Atlanta market.

CHECK THE AUDIT!

TOTA L . . . . 6 ,00 0 *

Home delivery distribution is calculated into overall circulation of 71,500 copies

Audited Circulation: 71,500 Weekly Copies

Media Planner Choose a Section for Your Ad

BIENESTAR

ACTUALIDAD Front cover story

Healthy tips for a better well-being

COMUNIDAD News about the Hispanic community, mainly in Georgia

• Retail Stores • Attorneys

NUESTRA TIERRA News from Latin America

• Cell Phones • Phone Cards • Telephones

PAÍS Y GLOBO National and world news

OPINIÓN Editorial commentary

• • • • • • • • • • • •

DINERO

• • • • •

Sports Events Sports Products Insurance TV Channels/Services Cable

MOTOR Automotive

• • • • •

Auto Automotive Dealerships Automotive Products Auto Service/Auto Repair Auto Service/Workshops

Money and finance

• • • • • • • •

Banks Financial Companies Packages Shipping Money Accountants Insurance Entrepreneurs Personal Businesses

MI CASA

Entertainment, cultural news, and upcoming events with a Latin beat

Home and Garden, Real Estate

Restaurants Photography Travel/Hotels Satellites Travel Agencies Travel Tickets Theater Entertainment Parties

Sports

Health Services Health and Beauty Salons Health and Beauty Weight Loss Churches Classes Chiropractors Computers Dentists Guides - Commercial Guides - Health Guides - Religious Grocery Stores

BUEN RATO • • • • • • • • •

DEPORTE

• • • • • • • •

Real Estate Agents Apartments for Rent Property Sales Mortgages Homes for Rent Home Repair Home Improvement Home Investments

TRABAJO Y CLASIFICADOS Classified advertising

• • • • • •

Legal Employment Officers Services/Opportunities Items for Sale Wanted

DESPUES DE CLASIFICADOS • Adult Entertainment • Spas • Palm Readers

If advertiser requests placement outside of category, there will be a $150 placement charge.

MundoHispánico Publishes Every Thursday

Rate Sheet 46� Web-Width

Measurements New Ads

Ad Size Full Pg 1/2 Pg V. 1/2 Pg H. NEW SIZE 1/3 Pg V. 1/4 Pg MundoMercado 1/6 Pg

Dimensions 6 col x 10.35� 3 col x 10.35� 6 col x 5.1� 2 col x 10.35�

Metro- Atlanta Edition

Gainesville/ Athens Edition

Circulation: 71,500

Circulation: 64,500

Circulation: 7,000

$2,180 $1,090 $1,090

$1,706 $853 $853

$589 $294 $294

3 col x 2.47� 2 col x 3.34� 2 col x 2.47� 2 col x 1.6�

$726 $545 $363 $272

$568 $426 $284 $213

$196 $147 $98 $74

$??? $220 $182 $121

$150 $142 $95

$90 $49 $33

13 col x 10.35�

$4,360 $???

N/A

N/A

$??? $1,500

N/A

N/A

$545 $182

$494 $164

3 col x 5.1� 2 col x 5.1�

Section Only (Color Included)

1/8 Pg NEW SIZE 1/9 Pg 1/12 Pg V. 1/18 Pg NEW SIZE Double Truck

NEW SIZE

Full Run Both Editions

Cover Strip

6 col x 1.5� Full Color

Color Rates

Spot Color

$80 $30

4.916�

5

6

8.305�

10.0�

4 6.611�

Preprints

"

3.222�

3

1.527�

2

1

#

Column Size Conversions

" "$ $ !

Minimum Order: 10,000

6455 Best Friend Rd. - Norcross, GA 30071 Phone: (770) 326.8815

Preprints must be delivered at least ten (10) business days out to:

New Address & Contact Information

1-4 pages 6-8 pages 10 + pages

$49 per thousand $71 per thousand $93 per thousand

Monday - Friday during the hours of 8am - 3pm They must be labeled with the quantity & insert date

Home Delivery Circulation: 6000 copies

Special Supplements Alternative Options for Delivering Your Message

SPECIAL SUPPLEMENTS

(Newspaper Pullouts)

Guía de salud (Health Guide) Publication Date: Mar. 17 Space Reservation Date: Mar. 10

Guía legal

(Legal Guide) Publication Date: Jun. 9 Space Reservation Date: Jun. 2

Copa América (Previa) (Preview of Copa América)

Publication Date: Jun. 30 Space Reservation Date: Jun. 23

Regreso a clases (Back to School)

Publication Date: Jul. 21 Space Reservation Date: Jul. 14

Copa América (Resumen) (Final Summary of Copa América)

Publication Date: Jul. 28 Space Reservation Date: Jul. 21

Herencia hispana (Hispanic Heritage)

Publication Date: Sep. 15 Space Reservation Date: Sep. 8

Guía de regalos (Gift Guide)

Publication Date: Dec. 8 Space Reservation Date: Dec. 1

2011 Special Supplement Calendar

Classified & Real Estate Purchase Your Classified Line Listing Online

Classified & Real Estate (8-column format, display ads are sold per column inch) Display ad options: (Metro-Atlanta & Gainesville/Athens) all editions 71,500 distribution – $30/inch (Metro-Atlanta) edition only 64,500 distribution – $27/inch

Column Size Conversions

Classified Display Rates and Dimensions Ad Size Full Pg

8 col. x 10.35”

Metro-Atlanta edition $2,070

All Editions $2,324

1/2 Pg H.

8 col. x 5.1”

$1,035

$1,162

1/2 Pg V.

4 col. x 10.35”

$1,035

$1,162

1/4 Pg

4 col. x 5.1”

$518

$581

1/8 Pg H.

4 col. x 2.47”

$259

$291

1/8 Pg V.

2 col. x 5.1”

$259

$291

1/16 Pg H.

2 col x 2.47”

$130

$146

1/16 Pg V.

1 col x 5.1”

$130

$146

1/32 Pg H.

2 col x 1.6”

$65

$73

1/32 Pg V.

1 col x 2.47”

$65

$73

Color Rates

Metro-Atlanta edition

All Editions

Spot Color

$160

$182

Full Color

$490

$545

Columns 1 2

Width 1.1527” 2.4166”

3 4

3.6805” 4.9444”

5 6

6.2083” 7.4722”

7 8

8.7361” 10”

To publish your classified line listing

Publication and Deadlines

Write your ad, count the words you wish to publish. The telephone number counts as one word. You have four options to order your ad:

Publication date: Your classified ad will be published the next Thursday in - MH Metro-Atlanta - MH Gainesville/Athens - MundoHispánico online Deadline: Mondays at noon.

Line Listings RATES FOR BUSINESSES AND SERVICES Up to 7 lines - $35 per week and your classified will be published in one edition of each product: MH Metro-Atlanta & MH Gainesville/Athens. Extra $5 per line (25 characters per line) Bold HEAD option: $3 (first 3 words)

1. CALL at 404.982.5838, and place your ad. 2. FAX it to 404.881.6085 3. MAIL it to: MundoHispánico PO Box 13808 Atlanta, GA 30324-0808 4. Electronically at http://clasificados.mundohispanico.com

Classified Line Listings Available for Print and Online

Sports Section Intro Rates (Limited Time Only)

Rates & Measurements Ad Size Full Pg 1/2 Pg V. 1/2 Pg H. 1/3 Pg V.

Dimensions 6 col x 10.35� 3 col x 10.35� 6 col x 5.1� 2 col x 10.35�

1/4 Pg 1/6 Pg 1/8 Pg Business Card Banner

3 col x 5.1� 2 col x 5.1� 3 col x 2.47� 2 col x 1.6� 6 col x 1.5�

5% Discount 6 weeks

10% Discount 13 weeks

$1,000 $780

$950 $741

$900 $702

$850 $663

$750 $585

$780 $485 $440 $300 $275 $100 $300

$741 $461 $418 $285 $261 $95 $285

$702 $437 $396 $270 $248 $90 $270

$663 $413 $374 $255 $234 $85 $255

$585 $364 $330 $225 $206 $75 $225

Open Rates Full Color

$???

15% Discount 26 weeks

25% Discount 52 weeks

Column Size Conversions 1 1.527�

2 3.222�

3 4.916�

4 6.611�

5

6

8.305�

10.0�

/$ *4# , * 05$$

Applicable Categories

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(Special rates only apply to categories listed below)

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Sports

Automotive Automotive Dealers Automotive Products Auto Service/Auto Repair Auto Service/Workshops Entertainment Nightclubs & Bars Gyms

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Sports Events Sports Products (Uniforms, Equipment)

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Target Advertising

Online

Maximize Your Exposure

Leader Board Ad

Big Box Ad Rates & Specs Leader Board Ad

(728 x 90) Animation accepted. 3 loops max. (overall 15 secs.) Max file size 30k

Deadlines Space Reservation: 2 weeks prior to first impression

$500 per Month Big Box Ad

(300 X 250) Animation accepted. 3 loops max. (overall 15 secs.) Max file size 30k

Artwork: Camera ready: 1 week Production: 2 weeks

Digital Formats

Placement

Size done in pixels

Limited availability

Three business days required for testing

Channel fronts and story level pages

Backup GIF and URL also required

Ask Account Executive for pricing

Rich media accepted

$500 per Month

www.mundohispanico.com

Coverage Map Penetrate 18 Counties

Metro-Atlanta & Gainesville/Athens

County Boundaries Highway System

Distribution Points: Close to 2,000 Distribution Points strategically placed throughout areas of high Hispanic penetration in 18 counties.

Distributed Througout 18 Counties

Ad Specifications How to Build Your Ad

GUIDELINES

CANCELLATIONS

MundoHispánico is published weekly and distributed throughout the metropolitan Atlanta area. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication. Advertiser and/or agency assumes liability for all content of advertisements printed, and also assumes responsibility for any claims arising there from made against the publisher, and agrees to indemnify the publisher against any expense or loss suffered by reason of such claims. MundoHispánico reserves the right to print previous issue copy when new copy is not received by the deadline.

Ad cancellations must be submitted in writing 7 days prior to current issues’s print date. No cancellations accepted after ad deadline. Cancellations must be in writing. Contracts cancelled before completion will be short rated to the rate earned.

Legal Obligations of Advertiser

In order to induce the publisher to publish such advertising, and in consideration thereof, advertisers represent and warrant by submitting advertising to the publisher, that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership corporation or other entity. The advertiser will indemnify, defend and hold Cox Enterprises Inc., its affiliates and the officers, directors, employees and representatives of each of these harmless against any and all expensed, losses and costs of any kind arising out of any of the advertiser’s advertising.

Frequency & Contract Terms

Frequency discounts are available, please call your account executive for details.

Payment

First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of invoice. All prices are net. 1.5% late charge per month (18% annually) will be added 5 days after due date to past due balances.

Placement

GRAPHIC SPECIFICATIONS Ad Design

MundoHispánico is happy to provide design services for our customers. We offer typesetting, design/layout, stock photos and illustration/clip art if needed. Client must provide logos and/or photos to be used in ad. Client will receive 2 proofs; the second proof restricted to typographical changes only. Multiple proofs will be issued at discretion of manager. Camera ready ads submitted at the wrong size may be rebordered or resized at the discretion of MundoHispánico. Ads designed by MundoHispánico may only run in MundoHispánico.

Graphics

Save all files in PDF format. Save all halftones at 300dpi, 100line screen. (Note: higher resolution does not enhance quality for newspaper reproduction, it only makes files larger. If you are placing your ad online, it can slow down the transmission process.) Scan images and crop them to actual size. All images should be scanned as close to their final reproduction size as possible to avoid scaling problems that can compromise quality. Limit scaling to 25 percent or less.

Color

Use CMYK for all color. Never use RGB or Pantone color unless converted to CMYK. (These formats will not separate and will not print.) Select bleeds, knockouts and overprints for color ads (if applicable). Maximum density: 240 percent. If ad is to run in blackand-white but original is in color, convert it to black-and-white.

Position requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

AD DEADLINES

Make Good Policy

Published Weekly: Ad Deadline for Spanish Translation: Space Reservation: Electronic Camera Ready:

Errors in ads must reported to your account executive within 1 week of publication. At that time, any errors on the part of MundoHispánico will be considered for a make-good by the publisher. MundoHispánico is not responsible for errors overlooked by advertisers after an ad has been proofed and approved.

Contact

For advertising information, email rtrujillo@mundohispanico.com or ask your account executive.

Thursday Thursday, 5 p.m. prior week Thursday, 5 p.m. prior week Monday, 5 p.m.

QUESTIONS? Call your account executive at 404-881-0441

Excellent Customer Service

Product Portfolio Ask About Our Other Products

Contact Directory

Padres & Hijos Atlanta’s first Spanish language parenting magazine, covering nutritional and educational related content necessary for the development of healthy children up to the age of 11. Circulation: 30,000 Frequency: Monthly County Coverage: Cobb, DeKalb, Gwinnett, and North Fulton

Miguel Porto 770.326.8844

Sales Freira Rodriguez 770.326.8816

Customer Service Silvia Barbuto 770.326.8826

Circulation

Páginas Amarillas With over 20 years of service to the Atlanta market, Páginas Amarillas is the most trusted Spanish language directory by businesses serving the Hispanic community.

Online Advertising Available!

Marketing

Circulation: 120,000 Frequency: Yearly County Coverage: Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Rockdale, Banks, Barrow, Clarke, Habersham, and Hall

Jimmy Vega 770.326.8815

Operations Gerard Delaney 770.326.8802

Publisher Anibal Torres 404.881.0441

Main Line 404.881.0441

Fax 404.881.6085

Proud members of:

We’re located at: 6455 Best Friend Road - Norcross, GA 30071

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