There are a lot of beaches in the world, but only one is The Beach! In Myrtle Beach, South Carolina you can explore 60 miles of Atlantic coastline and enjoy pristine beaches, family entertainment, world-class golf, lush natural wonders, and culinary experiences to delight the senses. While there are an amazing number of activities to do in the Grand Strand, it is also important to remember that Myrtle Beach also offers a chance to slow down and reconnect with loved ones. Our Southern shoreline is heralded for its time-honored traditions of putting family first and extending a hand in the name of friendship. So, when you celebrate your time together with us and experience our Southern hospitality, the memories you create will last a lifetime. Choose your pace, find your place. You belong at The Beach.