J&R Logo presentation

For J&R Asphalt Maintenance

We started by looking at different forms of the letter “J” and the Letter “R” in different combinations.

Then we dealt with adding in the ampersand (&) in a way that was not too overpowering.

We decided that black should be the dominate color and yellow should be the highlight.

We wanted the logo to look heavy, thick and strong.

We settled on this combination of letters and shapes.

Then we made it look industrial.

Additional Options showing (1) more space between the J and the R. (2) An upper case option (3) Asphalt Maintenance curved below the logotype.

Single line & double lined.

This is the logo we like and here some suggestions for use.

If you see another combination that interests you, please let us know.

All logos and concepts shown have been developed by the staff at N-Culturas magazine with all rights being held until purchased and paid for in full by the client. Š 2013