E The Magazine For Today's Female Executive March 2015 Issue.

The Magazine for Today’s Female Executive Retool Yourself

Prying Eyes Defend Your Business From Corporate Spies Beautiful Spring Getaways Bed and Breakfast

What Influences Why We Buy? March 2015

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E3

The Workforce of the Future Play a Bigger Game

Patti Cotton Fortune 100

Coach & Consultant

Top Conferences for Spring 2015

NAFE Meeting Schedule Subscription link www.female-exec.com/s.html

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It’s Spring-Why not?

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The New Workforce

You have to figure out how you are going to survive in an inconsistent, marginally predictable work environment.

It’s time t o retool yourself into an E3

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MARCH 2015 CONTENT

9

42

Message From the Editor’s

Play a Bigger Game!

48

66

3 Franchise Picks For March At $10K Or Less!!

Nancy Mueller, Author

Patti Cotton

12 Spring Summer 2015

62

One Women Can Make a Difference

Shawn Sandy The Selling Agency

By By David Goodman ByDavid DavidGoodman Goodman

By David Goodman Franchise Expert

Mercedes Benz Fashion Week

Ozgur Masur Cigdem Akin Erin Fetherston

22

Beautiful Spring Getaways Bed and Breakfast International Spots

56

Who is Your Customer and Where Can You Find Them?

72

Chimichurri Grilled Tofu with Black Olive Brushetta Chef Xiomara Hall

By Tracy Repchuk

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MARCH 2015 CONTENT

74

Esterlina Vineyards

90

Culture has Strtegy for Breakfast Excerpts from Peer Drucker

Meet Cougrzz Rock!

110 By

Robbie Motter

80

Wine Accessories

94

Defend Your Business From

Corporate Spies.

That Let Your Wine Breathe!

114

Deanna Porter

From Distress To Success

By Anna Corsaro & Daniel Djouder

By The Wine Coach Laurie Forster

84

Italy

102

Positioning Targets Mental Real Estate

116

Spring Conferences Schedules 2015

By Bruce Wiseman

Dorothea Lange You Have to See the World in Order to Change

106

Be an Agent of Change

Source: Turner Classic Movies

By Tadia Rice Subscription link www.female-exec.com/s.html

120 March Speakers

E The Magazine for Today’s Female Executive Page 7

What is a Female Executive?

I am the one that makes the bread, weaves the fabric, creates the peace, negotiates the smiles, shuts it down and wakes it all back up.

I am the Swiss Army Knife of mankind.

I am the one that gives birth and keeps life goingwhether I have to nudge it with my heart, my mind, my blood or my foot!

I keep the bass rhythm of life moving.

I am that female that executes the needed, the necessary and the fantastic.

I am THAT female executive.

-Althea Ledford

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From the Editor and Chief Creative Officer

Welcome to the March issue of E The Magazine for Today’s Female Executive. This month’s theme is Retooling Yourself for the Future.

Starting with the concept of E3 The New Workforce.

Before we jump into these great articles, I’m reminded of a story about a man named Gideon. He was going through the course of his life’s journey, carrying out one of his life purposes, which in this case was rebuilding a wall– when he was antagonized and challenged by an angry on looker.

Gideon, according to the story, made a wise decision to keep working, not come down off of the wall and stay on tasks. Often we get distracted by people and things that wind up just being time wasters and energy drains. The important thing to remember is to stay on task, finish the race and don’t feed into anything that will impact your creativity.

Anger is one of those strange emotions that if you bite into it, you have to process it. And it can sit in your system, unprocessed for years. It can actually began to change your personality and dim your personal inner light.

So in the words of a song from a very insightful children's movie “Frozen” Let It Go. There is far more long term satisfaction in finishing something wonderful or doing something meaningful then addressing the negatives.

Whenever possible, make that deliberate effort to stay on task, keep building within your purpose and finish your race.

I hope you enjoy this issue.

-Althea Ledford

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Partner as a Conference Partner as a Business Partner as an Organization We have Perks and Fantastic Opportunities for Free Advertising!

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Contributors

Laurie Forster Althea Ledford

The Wine Coach

Editor and Chief Creative Officer

Nancy Mueller Life Style

Photos By The Late

Shawn Sandy

Chef Xiomara Hall

Dorothea Lange

Robbie Motter

Writer, Radio Host Regional Coordinator for NAFE

Deanna Potter Author

The Selling Agency

Aldeme Mitchell

Patti Cotton

Fortune 100 Coach & Consultant

Daniel Djouder

“Economic and Geopolitical Analyst”

Bruce Wiseman

Creative Director

Author and Social Media Expert

Business

Anna Corsaro Crisis Expert

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By Tracy Repchuk

Tadia Rice Global Social Issues Expert

David Goodman Franchise Expert

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Mercedes Benz

Fashion Week Spring Summer 2015 Ozgur Masur Cigdem Akin Erin Fetherston

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Spring summer 2015 Fa

Ozgur Masur Born in Istanbul in 1979. Ozgur Masur was educated at Marmara University Faculty of fine Arts Department of Textile Arts. Je jas wn ,amu awards as well as the “Future Designer” award that he has won at Lesshow held in Moscow in 2001 and third prize a the “Young Designers” competition organized by ITKIB in 2002.

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ashions by Ozgur Masur www.ozgurmasur.com

after creating virtually everything with his own hands, Ozgur Masur life has changed by his participation in Galata Fashion ‘Week in 2008. Displaying a Micro collection Masur become the start of the festival , seeing the impact he has left o clients. Decides to create his own brand which he had in mind since college. Immediately

his cosy homelike Nisantasi atelier.

Ozgur Masur has achieved to become one of the low noted fashion designers in Turkey. While he likes to use children, crepe, embroideries, brard ans silk mostly in his designs: he interprets his sophisticated desifns. Minimalist pieces having great details with big

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Ozgur Masur states the importance that he gives as a designer to the stance of luxurious women.

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Spring summer 2015 Fa

Born in 1970, Çiğdem Akin has been working as a professional fashion designer for years.

She started her professional career in 1988 in Vakko, one of Turkey’s leading fashion houses and for 16 years designed and created many of the Vakko Couture Brands. Çiğdem Akin started a long journey in 2004, aiming to create and

Çiğdem Akin

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ashions by Cigdem Akin www.cigdemakin.com

establish her own brand “Çiğdem Akin” as a globally recognized design trademark. She has been attending well recognized international fairs and exhibitions since 2006. Along with her own “Çiğdem Akin” collections, she continues to work as a consultant for some of the leading fashion brands in the

country. Extraordinary cuts and fabulous color combinations lead her designs to become timeless pieces, catering to a wide range of consumer needs. Çiğdem Akın branded merchandise is sold in various designer boutiques around the globe, mainly in Europe, the Middle East and America. So far, Çiğdem Akın has appeared in previous Istanbul Fashion Weeks with four catwalk shows: “Magical Touches’’, ‘‘Equine’’, ‘‘the Island” and “Inferno”.

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This year she will reappear in MercedesBenz Fashion Week Istanbul presented by American Express with her “PurgatorioAraf 2014/5 Fall/ Winter” collection.

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Spring summer 2015 Fas

Erin Fetherston

is an American designer from San Francisco, California . She graduated from UC Berkeley before attendingParson's School of Design in Paris.

In January 2005, she first presented her eponymous label during the Paris Haute Couture Shows.

[1] From its debut, the collection established Fetherston’s signature feminine, whimsical and romantic sensibility, earning the brand a devoted following of Page 18 E The Magazine for Today’s Female Executive

press and celebrities. In 2007, Fetherston moved to New York City where she has since shown her ready-to-wear collection during New York City Fashion Week.

Fetherston is also known for her multi-media projects, creating short films and photographic works in tandem with photographer

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shions by Erin Fetherston www.erinfetherston.com

and United Arrows as well as specialty boutiques worldwide.

Ellen Von Unwerth featuring Kirsten Dunst, Zooey Deschanel and Karen Elson.

Among her honors, Fetherston was a recipient of the 2007 Ecco Domani Fashion Foundation Award, a finalist for the 2007 CFDA/Vogue Fashion Fund, and in 2009 was inducted as a member of the CFDA.

In May 2013, Fetherston married musician

In November 2007, her limited -time discount line debuted at the nationwide retailer Target.

[3]

In April 2010, Fetherston was named as guest designer and creative consultant for the irreverent lifestyle brand Juicy Couture.

Fetherston debuted her contemporary offering 'ERIN' in 2011. The collection can be found at Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Barneys Japan, Harvey Nichols Hong Kong, Gabe Saporta.

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G

L

Phone 818.578.8706 Page 20 E The Magazine for Today’s Female Executive

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E The Magazine for Today’s Female Executive Page 21

Beautiful Spring Getaways-Bed and Breakfast www.bedandbreakfast.com

Churchill Manor - Napa, CA This historic bed and breakfast located in an exquisitely restored 19th-century mansion is listed on the National Register of Historic Places. You’ll feel instantly at ease as you walk up the steps of the welcoming wrap-around porch and into the spacious front parlor. Named after various wine growing regions in Napa Valley, each of the ten individually decorated Page 22 E The Magazine for Today’s Female Executive

guest rooms features comfortable beds made up with premium linens and bedding, fireplaces, and private bathrooms outfitted with cozy microfiber robes and eco-friendly bath products. In the morning, linger over an impressive multi-course gourmet breakfast that includes a buffet of freshly baked sweet and savory bread items, yogurt and granola with fresh fruit, and two hot entrée specials such as huevos rancheros, crustless quiche, and light and fluffy pancakes. Spend the day touring downtown Napa and its historic Subscription link www.female-exec.com/s.html

neighborhoods on the complimentary tandem bicycles or explore on foot, as the bed and breakfast is within easy walking distance of the city’s restaurants, shops and tasting rooms. Supplement your stay with your choice of several romantic add-ons, from a relaxing Swedish massage to a welcome basket filled with a 750-ml bottle of local Napa Valley champagne and sweet treats like chocolate-covered strawberries and chocolate truffles. The friendly and experienced staff is prepared to assist you with whatever you may need to make your stay an unforgettable one.

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Holualoa Inn - Holualoa, HI www.bedandbreakfast.com Nestled in the slopes of Mount Hualalai on the western shore of Hawai`i, with breathtaking views of the Kona Coast, this plantation-style estate offers the ultimate tropical island getaway. The romantic setting and open-air environment make this bed and breakfast a perfect wedding venue, while luxurious amenities such as the mosaic-tiled pool and hot tub, rooftop gazebo, and massage hale will make you feel as though you’ve discovered your own little 12 suites each include king- or queen-sized beds, private balconies, and bathrooms outfitted with stone or marble showers.

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Inn At Irish Hollow and Country English Cottages Galena, IL www.bedandbreakfast.com Set on 500 acres of rolling hills and valleys in the heart of Galena’s countryside, this farm stay bed and breakfast provides personalized comfort, unparalleled hospitality, and luxurious amenities that will please even the most sophisticated travelers.

Miles of hiking trails, streams, and wooded ridges cut through the property, which is connected to a 1,500-acre nature preserve. Each of the guestrooms in the historic main inn offers a queen-sized bed, gas fireplace, and views of the Irish Hollow Valley, while the five guest cottages feature more modern décor and furnishings, wood-burning fireplaces, and bathrooms with whirlpool bathtubs.

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Tickle Pink Inn - Carmel, CA

www.bedandbreakfast.com

Nestled above the rocky coastline that stands at the gateway to California’s Big Sur, this enchanting bed and breakfast boasts unforgettable views of the Pacific Ocean. The 35 luxuriously appointed guestrooms and suites feature plush king- or queen-sized beds dressed in 100% Egyptian cotton linens, wood-burning fireplaces, ensuite spa bathrooms stocked with terrycloth bathrobes and slippers, and spacious private balconies. In the morning, enjoy gourmet coffee, freshlysqueezed juices, and homemade breakfast pastries, and in the evening, join fellow guests in the Terrace Lounge for a complimentary wine and cheese reception accompanied by soothing classical music.

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Cameo Heights Mansion Touchet, WA www.bedandbreakfast.com This luxury bed and breakfast near the city of Walla Walla sits atop a scenic plateau with a stunning panoramic view of the Walla Walla River Valley that calls to mind the rolling hills of Tuscany, especially given that the property is located in the heart of Washington wine country. The inn is surrounded by 400 lush acres of orchards and vineyards, making it the perfect spot for a romantic escape from the city noise and lights. The seven spacious guest suites are individually decorated to fit international themes, bringing such countries as Spain, Greece, and France to the Pacific Northwest.

Each suite has a king- or queen-sized bed, gas fireplace, private bathroom with a rejuvenating air-jetted bathtub, and double French doors that open to a private balcony with views overlooking the front courtyard or the picturesque river valley. Several of the suites also have skylights above the bed offering a view of the stars.

Through a partnership with two spa providers, Cameo Heights can arrange professional on-site therapeutic spa services that will restore both body and soul. Additional packages geared toward fostering romance include private in-suite dining options or packages that include a dozen roses, a bottle of local wine or champagne, and gourmet sweets.

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Huron House Bed & Breakfast Oscoda, MI www.bedandbreakfast.com With its tranquil lakefront location, this luxury bed and breakfast provides the perfect romantic retreat for couples looking to escape from the monotony of the daily grind. After a restful night’s sleep in your spacious guest room furnished with a king-sized bed fitted with premium linens, step out onto your private balcony to watch the breathtaking sunrise over Lake Huron and listen to the sound of the waves lapping gently against its shore. Enjoy quality one-on-one time over a sumptuous gourmet breakfast of flaky croissants served with house-made caramel sauce and savory frittatas delivered directly to your room. Afterwards, fully embrace the spirit of vacation by relaxing in front of your fireplace and then soaking in your in-room whirlpool Jacuzzi or your private outdoor hot tub, both of which are big enough for two. You can even customize your stay to include in-room massage packages. When you’re ready to explore the local attractions, visit the natural springs at Iargo Springs, hike the trails in the Huron National Forest, or take a trip to visit the lighthouses at Tawas Bay and Sturgeon Bay. Page 28 E The Magazine for Today’s Female Executive

The Inn at Bowman's Hill - New Hope, PA Centrally situated in Bucks County, Pennsylvania, this boutique bed and breakfast is nestled on an impeccably-manicured,

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five-acre estate. Located less than an hour away from Philadelphia and less than two hours away from New York City, it’s the perfect destination for a romantic weekend getaway. The six guest rooms and suites offer luxurious décor and amenities, including king-sized featherbeds, fireplaces, and private ensuite bathrooms

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with double whirlpool bathtubs. Add extra-special romantic touches like champagne, chocolate-covered strawberries, and fragrant roses to make your stay even more memorable. The inn also retains a team of certified massage therapists offering a variety of in-suite massage services, so be sure to arrange a pampering session for the ultimate in rejuvenation. After that, head down to lounge alongside the landscaped pool or soak in the hot tub overlooking the pond and forest. Nature-enthusiasts, especially, will love the inn’s standing as a Certified Wildlife Habitat where a wide variety of flora and fauna can be observed, as well as its close proximity to the 100-acre Bowman’s Hill Wildflower Preserve.

Come dinnertime, enjoy a candlelight meal for two in one of the many cozy restaurants in New Hope before returning to the inn for a stroll through the orchid conservatory or a walk out to the pond-side gazebo where you can watch the stars come out and talk late into the evening.

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The Inn at Hermannhof Hermann, MO www.bedandbreakfast.com This romantic gem of a bed and breakfast in historic village of Hermann is situated in the heart of Missouri’s wine country. Built in the mid-1800s, the inn boasts 28 fully appointed guest rooms and suites that combine old world charm and modern luxury. Each room features fireplaces, luxurious European linens, and private bathrooms with whirlpool tubs and steam showers. Furnished with period antiques and reproductions, the décor helps accentuate the original architectural details that have all been painstakingly restored to celebrate a time gone by. Nineteen of these unique guest rooms are housed in six Hillside Cottages located just a few blocks away on East Hill. The cottages offer spectacular views of the Missouri River and feature wrap-around porches, magnificent bedchambers, individual wine cellars, fireplaces, and deep soaking bathtubs. Enjoy a gourmet breakfast each morning before exploring the city’s downtown area or head up the street to the renowned Hermannhof Winery for wine tastings in their celebrated California Tasting Room, where you can sip varietals from Dierberg Estate Vineyards, Star Lane Vineyards, and the Three Saints Vineyard. Also located in Hermann’s historic district are restaurants, antique shops, art galleries, and the Tin Mill Brewery.

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Le Prieuré - Biron, France Situated in the tiny village of Biron between the Dropt and Lède Rivers in southwestern France, this intimate bed and

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breakfast is conveniently located to the popular historical sites of the region, including the famous Château de Biron, which was originally used as a medieval bastion but is presently a tourist hotspot during the summer months. With five spacious, tastefully-decorated guest

rooms, each with king- or queen-sized beds made up in high-quality linens and premium bedding, private ensuite bathrooms with spa bathtubs, and breathtaking views of the gardens, as well as the Périgord countryside. Spend your day sightseeing or discovering the gourmet treasures that the local gastronomic scene has to offer, such as foie gras, truffles, and internationallyrenowned wines. At the end of the day, come back to your home-away-from home, relax in your suite’s sitting area, and build a gently glowing fire in your private fireplace. If you prefer, then stay in the Jean de Baleux Apartment. With a fully equipped kitchenette, views of the Château de Biron, and a private entrance to the gardens, the apartment provides additional space, as well as additional privacy. Whichever accommodation you do choose, it won’t take

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www.leprieurebiron.com Subscription link www.female-exec.com/s.html

www.khanacademy.org

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www.khanacademy.org

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E The Magazine for Today’s Female Executive Page 33

The New Workforce You have to figure out how you are going to survive in an inconsistent, marginally predictable work environment.

It’s time t o retool yourself into an E3

Althea Ledford Page 34 E The Magazine for Today’s Female Executive

Subscription link www.female-exec.com/s.html

Page 35 E The Magazine for Today’s Female Executive

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The work force is fluid and will never offer the stability it had in previous decades.

You have to figure out how you are going to survive in an inconsistent, marginally predictable work environment. It’s time t o retool yourself into an E3.

E3 is a career planning concept that creates multiple ways to plug into the workforce.

As career options change. E3 gives you the option of plugging into a project in at least 1 of 3 levels.

Question: Who should consider becoming an E3?

Answer: College students, anyone currently in the workforce or planning to continue working for the next 7 years.

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This is a new concept in career planning. Students must design their education goals to be able to interchangeably plug into their career paths at least 3 levels. We have tagged those areas as Elf, Engineer and Entrepreneur.

Students should select Universities that understand an E3 career strategy even if they call it something else.

Those, already in the current workforce that the time to retools their skills set into an E3 format will experience: *Greater Career Agility, allowing them to connect and disconnect with a variety of teams and projects. *Greater stabilization of Income. Simply by having a greater range of earning options, you can create multiple streams of income. *Options to increase earning potential.

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Entrepreneur

Here’s How E3 Works.

Retool Yourself as an E3.

Engineer

Elf

Develop the skill sets (in any discipline) to be able to interface with a variety of projects at these specific levels. It may take time but the pay off is worth it.

They don’t all to be in the same area or profession. You creating career options, functionality and agility.

You must have a plan to Plug in.

Project #2

Through networking with entrepreneurs, corporations, Business owners and project managers, you create an awareness of your availability and skill sets. You become a temporary or permanent team member to a variety of projects.

Engineer

Start Plugging In

Elf Company

Once you’ve networked and people know who you are and your skill sets, your ready to start practicing this new concept. As you become propfiEngineer cient in a new skill set, you can launch Project #1 that into your network as well.

For example plugging in as an elf for a large corporation while functioning as a engineer (specialist) on a couple of other projects.

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Elves Plug In...

Becoming an elf is the first step in creating enough relationships to gain a sense of control of your future.

Elves benefit from networking and being available to do small or simple tasks with minimal training. The training requirement is relevant to the profession. For example a programmer would consider a small programming job and elf job for his skill set.

On the other hand a managing chef would participate with certain projects taking instruction from the head chef making that would be his version of elfing.

Elfing is a lot like that part time job that you can always come back to. The stronger your network, the stronger your elfing options.

Instead of going through an agency, you marketing and Place yourself.

Great examples of Elf tasks include:               

Tutoring Moving Secretarial work Answering phones Programming Data entry Social media projects Packing Baby sitting Pet sitting House sitting Customer Surveys Quality checks Sales Bookkeeping

       

Receptionist Stock Rooms Substitute Teacher Waitress Transcribing Editing Manufacturing paralegal

Elfing is actually the backbone to any project. Without some one to do the work, the projects could never be finished.



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Engineers (Experts and Specialist) Plug in to trouble shot and problem solve.

Plugging in as an Engineer (specialist) requires greater responsibility and usually pays significantly more. As an Elf, you can have little to no skills set but as an engineer or specialist you are the expert in that area.

Those in the workforce with both an elf network and an engineering (specialist) network can build up to a surplus of opportunities.

Engineers are called in to design projects, perform a specialized task, trouble shoot or problem solve. Every person doing an E3 concept should be able to do something in the top 5% of the workforce.

In the medical industry, an specialist would be the heart surgeon, the ear, nose and throat doctor or someone in medical research. In a technical environment an engineer would be someone designing a specific part of a program or testing a function within a program. In the food industry an engineer (specialist) would be the dessert or pastry chef.

Because there is a greater investment of training to become Page 39 E The Magazine for Today’s Female Executive

an engineer (specialist), you must become trained in an area with longevity.

For example you would not want to train in an areas that is becoming extinct due to a new technology. Or learning a skill that is being automated. So do your research.

Great examples of Engineering (specialist) include:  

Program designer System security  Social media analyst  Financial planner  Investment Banker  Business Developer  Business Planner  Any Specialized Craftsmanship  Senior Mechanic  Auditors  Fireman  EMT  Civil Engineer  Production Lighting Specialist  Attorney  Movie Directors  Stunt persons  Navy Seal Subscription link www.female-exec.com/s.html

You Plug into the Universe and people plug into you.

Entrepreneurs are the creators and the visionaries. As an Entrepreneur, you require the services of both elves and engineers.

This is the top of the food chain. Ideally, every E3 should be working on their own dream or plan for self employment. This is the final step in stabilizing one’s future.

Without your own dream you will always be at the mercy of the workforce, team or environment. The entrepreneurial track is riddled with failures and disappointment. But it also has the makings of an empire.

Someone once said “the Best Way to Predict the Future is to Create it” One example of an elf turned engineer was Albert Einstein. He worked in a patent office when he began working on his theory of relativity.

Thomas Edison had Engineers working for him and he himself was an Engineer turned Entrepreneur.

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Every Entrepreneur that started from meager beginnings was either an elf, engineer or both.

The skill sets for becoming an entrepreneur are vast extending beyond both elf and engineer. By being an E3 you will plug into several corporate and entrepreneurial situations and learn from a variety of scenarios. You will also be able to observe the most up –to-date practices. You have the advantage of pollinating great business ideas.

Another added benefit from working through an E3 situation is your partners and associates may be your first line of funding and/or support. Remember these are relationships your building over time and the best group to vouch for your character, skill set and work ethic.

E3, and concepts like it, are the workforce of the future because you can change adapt and learn while you still can make a living.

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Magic!- “RUDE” Parody-corporate Version http://youtu.be/j4WvsJQhJxQ

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Three Ways Successful Women Play It Small

Patti Cotton Fortune 100 Coach and Consultant

Are you a successful female executive who is playing it small? You may not think so – yet quite a few of my most accomplished clients have discovered they are harboring just one behavior that keeps them from enjoying their best life and work.

Up until about 20 years ago, researchers and other experts in the field of human development thought that once a human being reached 18-20 years of age, one’s personal development was “set.” There were no expectations for further growth, and society reinforced this with concepts

How does it happen that even the most successful of professionals hold themselves back from being their best self? Part of this is that we do not necessarily know how to step into more of who we were meant to be. Another part of it is that we have become accustomed to the comfort of “what is,” and the fear of stepping out of a warm and fuzzy comfort zone.

and language such as,

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“You can’t teach an old dog new tricks,” or “Oh, that’s just the way she is!”

Such beliefs supported us remaining in a static state Subscription link www.female-exec.com/s.html

and How to Play a Bigger Game!

(that warm comfort zone!), and did not encourage us in any great fashion to step into a better version of self.

However, since that time, discoveries have shown that each of us is born with unlimited potential. How we go about stepping into more of what we are to be is the question. Because we live in such a changing, dynamic world, what has worked for us up to this point might not necessarily work for what we next face. And managing ourselves and our relationships so that we wield maximum influence and impact is not an easy task. This is why my clients come to me.

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They are highly intelligent and achieving individuals. However, change is hard work.

And enlisting a thought partner who can support and fast-track progress is so much more enjoyable and rewarding a process.

What are some of the chief behaviors I see as a behavioral coach, and how do they show up? And what happens when we don’t confront them? In this short article, I will share three chief examples of small-game behavior, the effects they can Subscription link www.female-exec.com/s.html

have on opportunities, relationships, and desires – and a coaching inquiry for you in each case, so that if you identify with any of these small behaviors, you can begin to play a bigger game.

1. You don’t ask.

One of the biggest ways we may play small is simply not asking for what we want. We assume our excellent work will be recognized and rewarded, or that people will glean what should occur. However, most of the time, it doesn’t work that way.

I recently coached Janet on asking for a well-deserved promotion and raise. “I don’t know why the firm hasn’t noticed!

I’ve been doing the work of two people for more than five years, and others in similar positions are enjoying a higher title and pay.” After I coached her on the critical “ask” conversation, she met with her boss, then called me back, surprised and pleased. “My boss said, ‘Of course! You are probably long overdue for this promotion. I simply assumed you were happy where you are right now! I feel a bit of a dunce, not having asked long before.”

What is the lesson, here? People are not mind-readers! They are busy consumed with their own interests, and may not be paying attention to yours. Mind you, not every negotiation is as smooth as the one my client experienced.

However, unless you ask for what you want, it is likely that nothing much will change for you.

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Coaching inquiry: Where in your life or work are you waiting for someone to come forward with what you need?

What might you gain if you ask?

Identify what you want – and go after it.

2. You intentionally under-perform when you know you are capable of more. You know you can hit certain targets, but you set the bar just a bit lower. Why? Quite often, it comes with new territory, when a professional might be certain she can achieve high goals, but is uncertain that she might be able to maintain these. If this is you, know that this self-eroding behavior can, over time, make you feel as though you are an imposter, and you will live your work life in fear of being discovered.

“I know I can raise the bar higher and hit bigger goals,” explained Sandra, one of my executive clients. “But I also know that if I do, I will be held to this next time around, and asked to do more and more. And sometime, somewhere, I will eventually fail when this becomes impossible. What, then? So I intentionally set my goals reasonably high – but they are always lower than what I know I am truly capable of reaching.”

How sad is this? The fear comes from feeling as though what you achieve is what makes you valuable Subscription link www.female-exec.com/s.html

as a person – a sad lie. Being confident in who you are, and separating this out from what you feel you can achieve at any given point, is pivotal to your emotional health and well-being. It is also important as you build confidence in what you can achieve, and in speaking up when the targets become unreasonable.

Working with Sandra to reach this healthier view so that she could take necessary risks to grow and achieve paid off. Several months after our coaching engagement ended, she was asked to take on a new international initiative that helped to make her organization a viable global entity.

Coaching inquiry: Ask yourself if you are intentionally setting the bar low somewhere in your professional or personal life, and what you fear losing. What would life be like if you didn’t carry this thought?

3. You avoid confronting that one tough issue. You know the one I’m talking about. It’s that conversation you keep meaning to have. The situation you need to resolve. It may be at work, or it may be at home.

But you keep putting it off, reasoning that it isn’t the right time, or you want to make sure you know how to posture the conversation in a good way. Let’s face it. You’d be thrilled if the situation went away. But it won’t. Not without confronting it head on.

I received a call from Marion, president and CEO of a company who was frustrated and stumped. “I have been grooming one of my key leaders to take over as interim CEO while I go out on medical leave. It’s really a test, as well – I have viewed her as a potential candidate to replace me in five years. Now, I’m not so sure.

Can you help?”

professional in question, had recently been assigned a new project and was to form a taskforce to help launch it. Yet, each time that Marion inquired as to how the project was shaping up, Judith gave some excuse as to why she had not yet taken steps to pull taskforce members together.

The truth is, this is not uncommon. As we step into new situations and our confidence over potential is tested, it doesn’t feel comfortable. And when the stakes are high, we can tend to avoid the issue or situation, hoping that it will disappear. And of course, it doesn’t. After working with Judith for some weeks, she called the taskforce together to begin the development and launch the new initiative. I supported her throughout the process, and at completion of the project, we were able to celebrate not only the success of the taskforce, but her newlyfound confidence in taking risks to grow.

Coaching inquiry: What are you avoiding right now? What is it costing you? What might the payoff be, if you confront?

These are just some of the many ways we keep ourselves from enjoying greater success, confidence, and joy. The good news is that we can play bigger and change all this. Where might you be shying away from more potential right now? And how might life change if you stepped up to the plate?

Here’s to your success!

Further conversation revealed that Judith, the Page 45 E The Magazine for Today’s Female Executive

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Four Factors Influencing Why We Buy Shawn Sandy, The Selling Agency

www.thesellingagency.com These last 5-10 years have seen significant changes in the influences driving consumer purchasing behavior. And “selling” to modern consumers has changed dramatically too, however, from our insight into our clients organizations and what we’re hearing about selling, in general, is that Sales as a profession, has been slow to realize and adapt to the changes.

This spells out BIG, mega opportunities for differentiation and market growth for companies that put the time and effort in to harnessing the power of these influences and driving forces: Biology, Psychology, Sociology & Technology.

Biology Studying biology or buying decisions is not anything radically new, however having a better understanding of the way we take in information, process it and make decisions helps us understand some of the basic and fundamental truths we experience as buyers.

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Our advance, homosapien, brain, “The Neocortex”, is where we process language, rationalize and analyze incoming information. It is NOT, however, where we make decisions.

“The Lymbic System” is where we generate “feelings” and our subconscious brain lives here – keeping us breathing, remembering how to stay alive without thinking about it. This “cave-man” brain is where we make our decisions.

So, though you can analyze, rationalize and itemize like Einstein, if your “gut” feels it’s not right, you’ll fight that decision. We tend to go with our instinct, intuition, gut – our “feeling” first and then rationalize the decision to back up our choice.

Why is this important when you’re selling? Because if people don’t have a good “feeling” ie – “Trust” about you, you’ll most likely never influence the decision to buy you.

It’s this “feeling” brain that really brings us on board or turns us off when we make choices. Because Subscription link www.female-exec.com/s.html

of analyzing, our choices reflect our most personal values and character – even in business.

Think about the business choices or purchases every day that you feel good about making? Do you “shop local” because you want to support your neighbors and community economy? What about buying a certain brand of shoes because they give a pair to someone under privileged? Or what about corporate purchasing decisions that are driven by a vendor’s “carbon footprint”?

None of these are examples of price motivated decisions {though costs are always considered, you may pay more because you share values}. These are examples of doing business with people who believe what you believe. Customers don’t buy WHAT you do; they buy WHY you do it.

How do you leverage BIOLOGY in Selling?

Don’t seek to sell, seek to understand and earn trust.

start a business, find a problem and solve it.” Understand your customers’ problems and work to solve those. Earning trust doesn’t mean you’re altruistic, it means selling something someone values and is mutually beneficial. Earning trust is about helping people buy instead of selling to them. Helping people buy is providing insight and information, being visible, vocal and a leader in your industry, not a sales person trying to hit your quota.

Be transparent and authentic.

Knowing why you started your business and openly sharing your beliefs, perspective and passion, gives buyers the opportunity to connect their values to your values which makes you valuable. Doing what you say you’ll do and living your core values authentically builds credibility and trust – both which speak to buyers’ “gut feeling” and help them make decisions to buy you.

To quote various entrepreneurial sharks – “Don’t Page 49 E The Magazine for Today’s Female Executive

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Psychology Remember that “primitive” brain in charge? Yeah, the one making decisions for us? Another important function it provides is alerting us to danger – putting us on alert and creating “fear” {my least favorite “F” word}.

Our sense of fear still functions in much of a “maintain survival” mode – which makes many of our responses basic or primitive in nature but disproportionate to the amount of actual risk involved in a choice.

For example, you have to stand up in front of your colleagues and recap your division’s quarterly progress, your “fear” alert reacts primitively like you’re going to leave the cave and there are hungry bears outside waiting to eat you. This response has you sweating, feeling sick to your stomach and wanting to pass out or run. However, what really could happen is you mess up a few words, you look nervous and people think you’re not the greatest presenter.

Chances of death, being mauled, losing your job or even falling down are slim to none but your brain and your body fear the worst.

This disproportionate perception of risk is probably the BIGGEST champion of your enemy and mine: The Status Quo. Page 50 E The Magazine for Today’s Female Executive

Maintaining, keeping, fighting for the Status Quo is the neutral gear most buyers operate in – especially in Business to Business channels. The known is safe. More of the same yields fewer unfavorable surprise outcomes.

Making a switch to a new vendor, a new brand a new company carries much risk. Fear of making a bad decision is more powerful than making a good decision. We will make more decisions influenced by the Fear of loss than making choices that lead to potential gains.

How do you leverage Psychology in Selling?

Share control with customers.

Developing products and solutions to problems with your customers gives them a feeling of control in their outcome. Fewer surprises, more communication and collaboration are not only comforting, but they yield more satisfied customers that had very positive experiences and are more willing to share those positive experiences {And P.S. - You’ve just created advocates}

Lower perceived risk.

Again, transparency and authenticity do a tremendous job at lowering a customers’ perceived risk. Being transparent and authentic means Subscription link www.female-exec.com/s.html

being vulnerable yourself. Show your face, your humanness, your caring and humorous nature. Introduce other team members – let buyers understand and appreciate the experience and expertise that goes with working with you and your company.

Customer stories and real examples bring risk in to context for buyers so they can relate and see themselves in your solutions.

Sociology Relating our experiences – as with story telling – goes back to our talk of Cave Man days. Word of mouth marketing is pretty much the same as drawing symbols on the cave where “Ug tells Grugg where to find the best moss for making cave pillows.”

Our socialization in the way we relate and trust business has changed tremendously in the last 20 years thanks to technology and the internet.

Our access to people and information has reformed the notions of “community” and transcended physical and geographical limitations.

Common interests, causes and passions are now often the glue bonding people to other people. There really is somebody for everybody.

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The sense of belonging isn’t restricted to neighborhoods, chambers or states – we can talk and socialize with people all over the world. In fact, over 80% of the world’s online population can be reached via a Social Network.

Our ability and desire to build and maintain meaningful connections with anyone over anything goes beyond our personal and social experiences and carries over to be the new “norm” or expectation in ALL our experiences – both personal and professional, business and pleasure.

Customer experience is now a major differentiating factor in business. When all other variables are relatively equal – price, terms, delivery – the vendor that delivers the best experience, wins the customer.

And whether your social circles are your church groups or a forum for cricket farmers, the new norm is to share those experiences – good and bad, with those audiences. Our social circles are where we seek information and insight to make purchasing decisions – lowering risk through understanding other’s experiences. “Social proof” is word of mouth advertising like we’ve never seen before.

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It’s so powerful because with increased technology and transparency, our trust in companies, advertising and corporate scripted messages is extremely low. Big companies have been exposed for false advertising, lying, cheating shareholders, scandals, immoral practices, et cetera. In reality, the bad behavior that has broken consumer trust is a miniscule fraction of business, but because it’s so visible and so accessible now, consumers are wary. Buyer to company trust is only at 33% whereas Buyer to Buyer trust is at a 92% threshold. We will take trust the word of a stranger or acquaintance over what YOU say about your company.

How do you leverage Sociology in Selling?

Design your interactions and customer experience from the customers’ perspective.

We presume too much about what customers want from us or what they find valuable and useful. Ask your customers how they want to communicate with you and what they want to know about you, your company, your product and or offers. Understand how you fit in to their bigger problems and be a part of their total solution. No purchase is ever made in a vacuum. If you sell fleet pickup trucks, your customers also make purchases of bed liners, tool boxes, gas cards, and hitches. If you’re an HR consultant, your Page 52 E The Magazine for Today’s Female Executive

clients also makes decisions about employee benefits, payroll and legal. Agile businesses design experiences and engagements to reflect the reality and context of their customers. Becoming a part of your customers’ “community” makes it easier to build trust – and easier for them to buy from you.

Focus on generating building advocates for your business.

Make it really easy for people to find your and choose you. Where are your customers “hanging” out – online and in person? Who are they asking advice from about purchases? Be there, be of value to them and engage with them. Give your clients the words, tools and channels to advocate for your business and you must ask your advocates to be vocal about their great experiences. Everyone wants to give great advice, be validated by making great recommendations so help your advocates refer you in a way that makes them look smart and helpful.

Technology The biggest factor in how buying has changed in recent years has been technology. And this is the factor that has thrown sellers the biggest loop. Technology gives us the access to vast amounts of information and shifts leverage of the buying journey to the buyer. Sellers today are ineffective when they show up with a binder, brochure or presentation Subscription link www.female-exec.com/s.html

to introduce buyers to their products. Buyers don’t need you to start at the beginning. They most likely know everything about your company, your product or your market before they meet you. Buyers are 57% to 70% through their buying process before they engage sellers – on their terms, on their time line, with their own buying criteria. This leaves little room for sellers to influence their buying decision.

Technology brings huge benefits to us as consumers. We can research the owners of companies, find who sits on boards of directors of non profits and make informed decisions about doing business with companies that share our values or provide us the most value.

Technology allows us immediacy, instant access and can remove many of the “service” barriers {or in some instances, makes things worse}.

Social technology use has given customers more leverage to call out bad business, demand answers and solutions and has provided a venue to voice opinions about poor service as well as rave about great experiences. Technology can shorten the distance between big business, small business and consumers – leveling the playing field in many instances. Many businesses large and small are doing a fantastic job of expediting service issues by “listening” and being available on social media. Those who aren’t evolving and adopting social technology strategies will be replaced or left behind. How do you leverage Technology in Selling?

Leverage the internet to reach and influence your customers before they need you. If your customers aren’t finding you in the internet, you don’t exist. Not only do you need to be “found” but you need to contribute to your customer’s research process. Providing the basics about your product or service is barely scraping by now.

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Dive deeper in to your customers’ problems to give them data, science, opinion, perspective and expertise. This can be a blog, white papers, case studies, portfolios or videos on your website. It can also be contributing answers or perspective to a forum where your buyers are asking questions or engaging with them on twitter, LinkedIn or Facebook – wherever they hang out or do their purchasing research. Being visible and valuable to help them buy is how you influence their purchasing decisions. It’s a combination of efforts in marketing, selling, social media and buyer persona that contributes to your Audience Development efforts. It takes a lot more work on the front end to get in to that early 57% of their decision making process but if YOU are the one to help them research, you’re establishing trust and credibility and making it very easy for customers to choose YOU. Be responsive, available and leverage technology and social media to get closer to your buyers.

One of the most difficult things for businesses to quantify is the Return on Investment for using Social Media. This is because it’s not a linear process like the sales journey used to be. It’s more like circular layers of influence. However, here’s how to make it easy. Every Social Media channel has basic free platforms.

Technology to schedule, analyze and maximize social media cost pennies when looking at it to scale, so your main investment is time. You can’t afford NOT to do it. Consistently using social media in business is not an option any more. The statistics about buyers looking for referrals, recommendations and research via social media is mind blowing and growing every day. Figure out which social platforms are the best fit to reach your target audience and GO THERE. Create dynamic profiles, set aside time to post and comment and connect with people in those channels. Search for your customers and listen to what they’re saying about what they want and how they buy.

All these science disciplines are all related, interconnected, woven into the evolving ways we make purchasing decisions and are critical to the new way we should be selling.

Business owners and Sales Pros that comprehend the Biology, Psychology, Sociology and Technology that influence how we buy can leverage those factors in how you sell to earn more customers, and create advocates the help you keep selling.

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Who is Your Customer and Where Can You Find Them?

by Tracy Repchuk

Customer, Customer, Where for Art Thou Customer?

It is one of the biggest questions I get from my clients and that is “How Do I Find Customers?” Have those words ever snuck out from your mouth as you feel like your customer has eluded you?

Well I have good news for you - it’s true they are eluding you - because you haven’t identified who they are and they can’t find you. Now some of you may be in shock saying you know who they are they are everyone. Everyone needs my services, product, book, and so on.

It is one of the biggest mistakes business owners make to not clearly identify your target market. You roam around in search of ‘everyone’ that needs your services, ultimately finding yourself in a hot dry desert surrounded by circling vultures.

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Now before you indignantly tell me that your product will revolutionize everyone in pain, or banish chemicals in water - I’m not disagreeing that everyone may or may not need what you have, but I am telling you that you can’t market with that mindset.

If you do, you will starve - and I’ll tell you why in a minute.

So when you are venturing online, or in business, you have to take that leap and determine; 1. Male-female, 2. Age range, and 3. What is the biggest pain that you have a solution to For example, as an online branding and website strategist - I could say ‘everyone needs a website’ and leave it that. The question that needs to get answered though is how are you going to reach them, and where are you going to find them. Last I saw there wasn’t an ‘Everyone’ club in my neighborhood.

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That’s why you have to take it to the next step and jump in whether you want to or not. I can tell you from experience, it will be the greatest gift you give yourself.

It will equal sanity, freedom and income.

You see the problem resides in where are you going to find your target audience if you don’t know who they are. So lets say by now you are getting it, and you say women. Wait no, men. Definitely women. Sound familiar? Let me help you decide here a bit.

Let’s say you have been in business for a while - you can look at your income and determine what the ratio was between men and women.

Let’s say you discover it is 80% women, 20% men.

Great you have your answer. But what do you do if you encounter the dreaded 50/50 split. Not a problem you have 2 approaches now.

The first is to ask yourself - who would I love to hang around with if I was on a cruise with my clients. You are sipping Pina Colada’s by the pool - who are you surrounded by.

I ask this because if you have a service, especially a high end one like I do, that is something that could Page 57 E The Magazine for Today’s Female Executive

happen. It happened to me, and now I cruise with my female gal pals - aka awesome high end clients. I had to pick just like you did.

If you still are undecided, it’s down to darts, a coin toss, your gut, or a divining rod - but pick one.

Remember I said I would tell you why you could starve if you don’t do it... here’s why - when you are communicating on your website copywriting, your social media posts, you are selecting your branding colors so they appeal directly to your target market, and you are selecting your keywords for Google based SEO - THEY WILL NEVER MATCH. Men are from Mars, Women are from Venus is very much alive in the marketing world.

If you attempt to sit on the fence as you pick branding colors, headlines, keywords, and create a compelling sales letter or product name - no matter what you do - nobody will be happy. They will like some of it, but not all of it, making them undecided, and therefore they will leave.

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You have 3 seconds to make an online impact and if you’re websites aren’t working for you - they’re working against you.

When you are communicating to your target audience, the wording is important, and the way you say it has to be from the perspective of what’s in it for them, and how would they say it. What would they think, feel, imagine...

Okay so we have our sex determined, next is the age group. The easiest way is to go after the market you know, can relate to - but if you have a product that appeals to kids, teens, seniors and that’s not you - totally fine - it just means more research.

Here is why you also have to get specific on the age. If I attempted to sell websites to teens, they would say “I don’t need you - I go here, click on this, and voila, I have all the website I need.” And they are correct. The services I provide a teen or millenium wouldn’t need - because there generation lives on social currency. One tweet can change their lives.

That is why my target market is 45-60 year old professional women who are finally ready to play bigger, and don’t want to get slowed down any more by technology.

Even better, is now you have identified those 2 things, the rest is easy. Your customers are EVERYWHERE. They are on twitter following Oprah Page 58 E The Magazine for Today’s Female Executive

Magazine, they are members of Women’s organizations, they are on Facebook in groups, they are on Linkedin in Associations, they are on meetup.com and they have organizations just as easy to find offline.

Eureka - you just struck customer gold.

Now last but not least - you have to identify what problem can you solve that they are desperate to have fixed.

This is where you either know the target very well, and can identify and start to market to that pain, or you now can research them easily using jotform.com or surveymonkey.com. People love to chat and let you know what they need.

If surveying isn’t your thing - then go to www.Google.com - and type in YOUR NICHE forum. ie. Dog training forum There will be tons of forums, and these are great place to either spy on the conversation, as they will be in there telling you about every misery or issue they have with Fido, and if you are willing to join the conversation, they are always ready to answer a question so ask just one - what is the biggest issue you have with your dog? You will get a flurry of answers. Then you have the pain for your marketing, and it’s time to sell.

That’ another topic though, and I’ll try to address that for you in the near future.Until then - happy hunting.

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About: Tracy Repchuk, is a 5-Time International Bestselling Author and Online Marketing and Social Media Strategist and speaker. As an award-winning entrepreneur since the age of 19 with over 30 years of business, internet, SEO, and marketing background she has helped thousands of clients get their message online fast and effectively.

In addition she has appeared as a technology specialist in National TV segments with ABC, CBS, FOX, CW, NBC, HGTV San Diego Living, Good Morning New Mexico, CNBC, Report on Business TV, Vegas Inc, USA Today, Forbes, MSN, and over 50 publications, newspapers and magazines, 3 motivational movies, plus hundreds of speaking appearances in over 35 countries. Get Tracy's ebook Instant Online Impact - How Your Brand, Websites and Social Media Work Together for free at: www.FastActionResults.com

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One Women Can Make a Difference Nancy Mueller, Author

How could I possibly know that a decision I would make would also impact hundreds of women globally over the years to come?

The day began with a local trip to Hollywood, California where I had agreed to be interviewed about becoming part of a network of women speakers who were bringing inspiration, motivation and empowerment to women all over the world. That

was how I met Gertrude.

Gertrude lives in Uganda East Africa and was preparing to host the group’s next women's .conference. She connected with me via social

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media to ask if I would be traveling to Africa. She also asked me how she could obtain a copy of my book, Chocolate or Vanilla; Life Is All About Choices When I mentioned that my book is available on amazon.com she explained that on several occasions she had been referred to Amazon to purchase books but it doesn't work out easily when attempting to order from Uganda. It never occurred to me that something that is so readily available to me would not be so readily available to someone in another country. This was my first lesson from Gertrude.

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the books to arrive. This prompted my second revelation since meeting Gertrude; never again take the mail for granted.

Prior to receiving my book, Gertrude and I continued to get to know each other via social media and were learning what the other was doing to empower women in our area. I shared what I was doing with our women’s group, Strategic Partners, and she shared that she is the founding Director of Women and Girls Can Initiative based in Masaka Uganda. When she addressed me, she addressed me as "sister" and we made arrangements to Skype with each other.

This was my third lesson from Gertrude; never take the technology that is so readily available to us for granted because there are many people who have to work much harder to utilize technology. She also told me that she appreciates people who can donate any amount, be it advice, money, books, etc. as that is how she has been able to move to her current level of success with the women in her village.

We have become a society so dependent around texting, microwaves, smart phones and other electronic devices that we expect everything to happen instantly. We download or shop online and expect that everything we need will be brought to us instantaneously or with the next postal delivery. Is it any wonder why women seldom see their daily accomplishments as tasks to be completed rather than successes?

How much more “successful” would you consider yourself if you started celebrating your daily successes? My first lesson from Gertrude was so very powerful because it taught me to stop taking things for granted. Instead of seeing amazon.com as a quick way to get that “must have” book, appliance or electronic device, I saw it as a tool to help me be more successful.

She offered to send me the money to mail the book to her but instead, I offered to gift her several copies and we both waited as it took over six weeks for Page 63 E The Magazine for Today’s Female Executive

After our first Skype session, Gertrude wrote the following to me: "It has been very lovely Skyping with you mama. I have been humbled to learn that you are of the same age with my mom. From today onward allow me to address you as mama. Let us keep in touch always mama as you pray for me to see that the upcoming women's summit I am preparing for the first time, becomes a success.

When Gertrude finally received the package with my books, she wrote me once again, "How are you mama? I am glad to inform you that I got the books yesterday evening and based on what I have so far read, it is very disappointing in some areas and encouraging in others. But it all sounds like an African story. What happened to you is very common here only that mothers rarely become so hard to their children the way yours was! But the reason was clear. With your father it was very hurting in all circles. Thanks for being bold enough to share the not so sweet life experiences. We thought that such doesn't exist in countries such as yours, but the book is revealing a lot. I am continuing to read Subscription link www.female-exec.com/s.html

the book and I will write down my lessons from it. God bless.

“Mama, your family life was never bread and butter in all ways. Such living must have shaped your life in a very strong way. I am glad that the past helped you be what you are now and gone are days of suffering you were exposed to. May the Lord forgive all those that hurt you and your family members in all ways.”

The next time I received a message from Gertrude, she wrote, "Dear Mama, greetings to you, and your children. I need to send you my humble request. At Women and Girls Can Initiative, we are running a women self-help fund and kindly I need to request you allow us to name it after you: i.e Nancy Women's Self Help Fund. I am doing this in dedication to the divine connection, passion and love you have showed. This is the only way I feel I can have something to give and keep us together in action and thought. I will be very grateful when I get to hear from you Mama. Be blessed, Gertrude" Have you ever heard someone ask, "What can I do, I am only one person?" Gertrude and I are each "one person", however when we began to share our collective knowledge, we were able to teach each other from our own life experiences.Gertrude thought that suffering was something that only the women in her village experienced.

She believed that other parts of the world are free from pain and violence. My book taught her that women everywhere experience challenges in their life.

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It is not what happens to you but what you DO with what happens to you that shapes your life.

Gertrude is using the opportunities to learn from women all over the world to teach the women in her village to see past their limiting beliefs. Every generation of women has the opportunity to learn from the last, to eliminate the limiting beliefs that have held us back and let go of the victim mentality that keeps us prisoners in our own minds. Every woman enters this world as the special gift that she is and when she realizes her true potential, nothing can stop her from living her passion and adding to the collective energy of every woman she meets.

One woman CAN make a difference. When more than one woman gathers at any event, whether it be in person or virtually, she adds to the collective knowledge of each woman present.

Yours In Health, Nancy Mueller Serving Women Globally Subscription link www.female-exec.com/s.html

Support the American Heart Association www.heart.org

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3 Franchise Picks For March At $10K Or Less!!

Written by: David Goodman Founder of Franchise Biz Consulting, LLC

Welcome to the Franchise Forum. It is hard to believe that we are into the 3rd month of the year.

March is normally considered the awakening month. Ergo the phrase, “In like a Lion and out like a Lamb”. It carries the first day of Day Light Savings Time (March 20th), the first day of Spring ( March 8th), St Patrick’s Day( March 17th), and of course, my personal favorite, my birth day( March 6th). However, Google tells us that there is another very profound date that is significant which falls in the month of March, that is International Women’s Day (March 8th).

One might ask, “Why is there such a thing as International Women’s Day”? Men don’t have an International Men’s Day, at least not publicly Page 66 E The Magazine for Today’s Female Executive

acknowledged at this time. So why is the female gender allowed to have a day set aside to bring attention to them? In today’s world it seems like a very frivolous notation. However, history tells us something very different. It took approximately 143 years after the coined edict, “All Men Are created Equal”, before women were given the right to vote as part of their Democratic right. The date was June 4, 1919 and that law was written into the 19th amendment and ratified on August 18, 1920.

Women also, campaigned for shorter hours and equal pay. However, that is a subject that as yet, some say, has not been rectified. I feel there is still a definite divide. However, changing laws or someone’s personal beliefs has shown to be a very long, hard and arduous battle. There is a much better Subscription link www.female-exec.com/s.html

way out of this impasse. I believe that anyone who works for themselves is paid exactly what they are worth. So the wading through the quagmire to effect change may be a tireless journey with no end. But, being your own boss with the ability to dictate your own terms of hours on the job and commanding a salary relative to your ability, now that is real progress and positive power. And that is what owning a franchise can do.

Anyone owning a franchise business is only limited by their own skill, work ethic and imagination.

I know that for the most part talk is cheap. In order to own a business one must have a great deal of money. That is not necessarily true.

Therefore to keep in cadence with this theme I am going to list three franchises that can be started with very little money. Although these businesses may not, at first blush, seem like a Mc Donald’s, or Subway one should keep in mind that in 1955 Ray Croc sold the first Mc Donald’s franchises for $950 each! Or the first Subway was actually called Pete’s Super Submarines. It was started with a loan of $1000. Of course the cost of money 65 or 70 years ago was much less than it is today.

Yes the average household income was $4,000 and the cost of an automobile was about $ 2,200.00, gas was $.23 and a loaf of bread was $.18,etc., never-the-less, the fact remains that Page 67 E The Magazine for Today’s Female Executive

anything is possible. The only restrictions are the limits one places on one’s self due to the wrong experiences or the “lack there of”. Factoring in today’s dollars for the sake of fairness we will use the factor of 10. Median income today is approximately $40,000 and a low cost auto today would be approximately $22,000. Now , of course, these numbers are not right on target, however, they are close enough to serve as realistic examples.

Using this rationale, hopefully the reader can see that a $10,000 franchise purchase today would equal the same financial representation of $1,000 over a half century ago.

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The Most Unique Home Business For $9K. Rachel was looking for a way out. She had 3 young children. Her parents have been helpful with her children but they were not well and were financially strapped by their own life-long money mishandling predicament. Rachel had seen an advertisement that I had placed and called me for help. After a few moments speaking with her I could see that she was in desperate straights and needed a “leg up” out of the minimum wage, 40 hour a week, pay almost all her earnings for child care and the bare essentials and then do it again next week, syndrome.

Rachel needed a business that was inexpensive, in a multi-billion dollar industry, easy, home based, no or little inventory huge income potential and flexible hours. Rachel only had $9,000 dollars available.

This is what I chose for Rachel:

a software program to help organize work flow. It was at this time that Sharon and Pam created the mailings manager software to make their home based business idea more efficient. Once developed, they decided to license the software to other individuals who were interested in starting their own home based business. Today, that software is licensed as part of the Smart Start Program to individuals who are serious about starting their own greeting card mailing business.

Signature Greetings began in 1993 as Client ConThis was a great thing for Rachel. I know there are nection, a home based business operated by many licensees who have done quite well with this Sharon Koransky and Pam Harvey in Denver, opportunity. I can’t imagine this not being a home Colorado. As Sharon and Pam grew their greeting card mailing business, they realized they needed For More Information 1(818) 578 8706 Page 68 E The Magazine for Today’s Female Executive

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Here Is A Fun Business For $10K

Marlene and Bob were two young newlyweds.

Both had very stable jobs and both love to vacation. Bob was a realtor and Marlene was a mortgage broker. As a matter of fact, that is how they met. They tied the knot on a whim while cruising the Mediterranean. The captain of the ship actually performed the impromptu ceremony. They knew it was right because they both had so much in common. They loved to work hard and play hard. And then came the recession. Both had been hit decisively by their businesses taking a crash and burn free dive. However, they were not caught without putting away a nice nest egg for the future but they did not want to jeopardize their entire rainy-day money account.

Never-the-less, they came to me because they were very determined to build something for themselves. They had enough of relying on another entity or company for stability. They learned the hard way, that financial stability comes from one’s self not others. Their only criteria was for them to have a brand name low cost (approx. $10K), something they could identify and enjoy, and one that was fun. Here is what they fell in love with:

Own the cruise travel franchise ranked #1.

Ranked number 19 overall on the 2013 Entrepreneur Franchise 500, and ranked #1 for the 11th straight year in the travel category. Cruise Planners franchisees earn instant credibility as they are an American Express Travel Service Representative agency. Did you know you could own a franchise business you actually enjoy working? You can love what you do.

Cruise Planners is a low-investment business opportunity which yields high returns with no travel experience required. Our home-based business model has a family of over 900 franchise owners and is one of the largest, privately-owned, nationally-recognized and continually-awarded travel selling agencies in the country.

Become a full-service travel planner selling cruises, hotels, all-inclusive resorts, luxury yacht rentals, vacation home rentals, travel insurance, passport services, shore excursions/day trips, special needs at sea, destination weddings and more!

Need I say more? I am a firm believer that there is a business for everyone. And this selection just goes to drive home that point.

For More Information 1(818) 578 8706 Page 69 E The Magazine for Today’s Female Executive

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Don’t Leave Out Vending Machines!

Of course the most economical and most passive business one could enjoy is the vending business.

However, there is always a problem with buying product, insuring that it is fresh, and rotating stock properly. And then there is the concept that one needs to constantly be cognizant of filling up the machines and being sure they are always full and ready to vend. How about if one could do away with all of that? Well Mary Jane was looking for a passive business; She actually had retired and found out that her money was not going to last her anticipated longevity. She was quietly panicking.

For years as she watch her life’s nest egg dwindle until she finally decided that she had to do something about it. She came to me and posed to me her fears. After reviewing all the individual segments of her predicament, I came to the conclusion that she would be a perfect candidate for a vending machine business. However, there was one gigantic red flag. Mary Jane was not a strong woman.

She did not want to lift anything like boxes of candy or cans of soda. But, as always there is always something for everyone. Here was the absolutely perfect solution. And it did fit her pocketbook in the 10K area.

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Ultimate Business Opportunity…

Absolutely No Investment Required!!

Of course there are some individuals who simply cannot even put together 10 K to get their business aspirations off the ground. And to those individuals or anyone looking to supplement their income, I have a special bonus program specifically designed for all my “E” magazine readers. I will personally send you a check for up to $2,000 for anyone who sends me contact information (name, address, phone number and email address) of anyone who is interested in a franchise and through my efforts becomes a franchisee. Of course there are certain restrictions. Please call for further details. GOOD FRANCHISE HUNTING!

Franchise Biz Consulting, LLC Professionally Find A Fabulous Franchise...Free!

David Goodman Office 818 578 8706 Cell 856 287 0303 Email Address: david@franchisebizconsulting.com Website: http://www.franchisebizconsulting.com Subscription link www.female-exec.com/s.html

Watch David Tell Us About The Top 3 Franchise with Low Cost Entry

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Special Thanks To Gillian Larson, and the Reality Rally Chefs For Event Tickets and More information Visit www.realityrally.com

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Chimichurri Grilled Tofu with Black Olive Brushetta.

By Chef Xiomara Hall

Bruschetta 

  

Chimichurri       

1 bunch fresh basil 8 cloves garlic 1 cup extra virgin olive oil 1⁄4 cup red wine vinegar 1 lemon wedge (juice of) 1/2 teaspoon crushed red pepper 1⁄2 teaspoon salt

Mince garlic in processor. Add basil to chop. Add remaining ingredients and blend.

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

6 or 7 ripe plum tomatoes seeded and coarsely chopped 1 cup black olives coarsely chopped 1 baguette French bread sliced ¼ cup shaved Parmesan (optional) 1 lb. of extra firm tofu sliced 1/4 inch thick

Top tofu steaks with Chimichurri sauce and allow to marinade for several hours (or overnight).

Using a basting brush gently remove Chimichurri sauce from tofu. Save into a bowl.

Grill tofu steaks for 2 minutes on each side at 450 degrees. Brush baguette with oil from Chimichurri. Bake at 450 until golden brown. Add half of remaining Chimichurri to tomatoes and black olives mixture. Use other half to drizzle over tofu steaks. Spoon bruschetta over baguette and garnish with shaved Parmesan.

E The Magazine for Today’s Female Executive Page 73

Esterlina Vineyards and Winery Esterlina Vineyards &Winery produces

award-winning wines with international demand and recognition. Esterlina

wines have been featured on White House

Menus with President Bush in 2005 and 2008 and requested for President Obama’s celebrations in 2009, 2014.

Esterlina Winery operates its tasting room in the Dry Creek Region of Sonoma in collaboration with their Everett Ridge label, in the California wine country the Sterling Family have been growers in Sonoma and Mendocino Counties for some time before establishing their own family winery operation in 2001. California farmers & winemakers for 3 generations, the Sterlings have pooled their collective talents and experience

from farming, medicine, law and business to drive the successful family wine enterprise. The Sterlings have vineyards in the Dry Creek Valley, Cole Ranch AVA of Mendocino.

The family currently bottles and produces all their wines at their Everett Ridge Winery location in Sonoma’s Healdsburg wine country.

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“Our fam land. Ba the fines clones. T little luc wines. W wines yo

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Dry Creek Valley Sonoma County 435 West Dry Creek Road Healdsburg, California 95448

Phone 888.474.7456

Info@EsterlinaVineyards.com www.EsterlinaVineyards.com

mily believes wine growing is all about the ased on that belief, we sought out sites in st appellations and planted superior Through experimentation, patience and a ck, we feel we have created exceptional We are confident that after you sample our ou will agree�.

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Esterlina Vineyards and Winery “Quietly Making Wines too good to Ignore”

Photo By Craig Lee

The Roots

Steve recalls, “Don’t do well in school and you can Esterlina is a multi- generational family winery with work on the farm with me when you graduate.” roots going back to their farming experience in the That was practical motivation for higher education! south. Joe Sterling was a farmer from Louisiana and learned to make wine from his father and grandfather while raising livestock and growing various row Esterlina is Spanish for Sterling. The locals crops. called the family home in the Dominican ReFather and Patriarch Murio kept the passion for farmpublic, “Casa de Esterlina.” ing going after moving to the bay area in northern Brother Chris met and married his wife Andrea in California. After completing military service in the the DR where their son Chris Jr. was born. AlKorean War, he started a family which included 4 sons though the family does not have wine grapes there, providing the never ending labor. In northern CA they do have cattle and other agricultural interests they raised beef cattle, hay, with row crops of corn, from rice, coconuts, coffee and beef cattle. oats and silage. Sharing farming memories from his Page 76 E The Magazine Subscription link www.female-exec.com/s.html childhood, oldest son for Today’s Female Executive

while enjoying the security of knowing it is his land. His earliest childhood memories stem from wagon rides on his grandfather’s large ranch in Baton Rouge, Louisiana. He has spent most of his adult life re-creating those experiences. This explains his life flowing back into raising beef cattle in northern CA, to the vineyards and wineries the family runs in Mendocino and Sonoma counties.

Doris is the mother and only feminine influence over four sons. Before marrying Murio, she knew she was destined to live a life in an agricultural environment. A champion of higher education and giving back to those less fortunate, Doris was valedictorian of her medical school class at UC Davis. She graduated as a Physician’s Assistant and General Nurse Practitioner and retired as Director of Health at University of Santa Clara.

Stephen, the oldest has an MBA in Marketing Management and is an adjunct professor at Sonoma State University’s Wine Business Institute. Stephen oversees sales and marketing for the enterprise.

The family came about acquiring their DR holdings after mother Doris was part of an operating team which saved the life of the president of the country at the time. As a reward for her contributions to a life-saving team, while volunteering for CARE-MEDICO, she was rewarded with an opportunity to purchase land on the fantasy Caribbean island. That was all the incentive to homestead in el Caribe the family needed

The Family Murio is the father and farmer at heart. He loves the open spaces and being able to walk and explore nature Page 77 E The Magazine for Today’s Female Executive

Chris who shares his father’s passion for the land, is Director of Vineyard Operations for the properties and assistant winemaker.

His son’s Joshua and Chris Jr. help with vineyard and winemaking activities as well as special event staffing needs.

Eric is ER Physician in Napa and Sonoma and oversees winemaking operations. Eric is a graduate of UC Irvine School of Medicine.

Eric and Murio decided to re-establish the families’ agricultural roots by purchasing vineyard land in Sonoma after the end of an link www.female-exec.com/s.html emergencySubscription medical fellowship in the early

Esterlina Vineyards and Winery

Craig is general counsel and general manager for the family enterprises and also holds an MBA in Small Business Management from University of Wisconsin. His law degree is from UC Davis. After business school, Craig coowned a small wine distributor in the midwest. Craig’s son Quinn helps at special events with parking, deliveries and errands.

Larry Sterling is Mario’s brother and he and his son Shon help with various tasks from construction projects to website maintenance and social networking.

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Winemaking Philosophy: “Great wines come from great vineyard sites”!

Any experienced winemaker will tell you that great wines must come from great vineyards. The Sterling family’s energy and investment has primarily gone into cultivation of great vineyard sites.

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Their winemaking is all about the land. The goal with each wine is to reflect the unique appellations that have been chosen for each wine in a very hand -crafted way. Expressing the unique flavors of each vineyard site is the objective.

Accolades: Some of the best wines you never heard of!

Consistent with the brand slogan, “Quietly

making wines too good to ignore,” Esterlina wines have been blessed with recognition on a grand scale from their first commercial vintages.

The Sterlings have the distinction of owning their own American Viticultural Area “The Cole Ranch,” the federal government designates AVAs based on their significance in soil and climate characteristics. The Court of Master Sommeliers frequently includes The Cole Ranch in test questions due to its standing as the smallest US AVA. The question you ask? What is the U.S. monopole or single owner AVA?

The Esterlina 1998 Anderson Valley Pinot Noir was recognized as one of the few Gold Medal Pinot Noirs in the first SF Chronicle Wine Competition which is now the largest competition of American wines in the world. Old school industry heavy weights such as The Wine Spectator and Wine Enthusiast have given various vintages of the Esterlina Pinot Noirs and Rieslings 90+ ratings frequently through the years.

The wines have been consistently recognized on fine dining reserve lists, menus and cook books from Las Vegas to Napa’s French Laundry, most notably two White House menus under the Bush administration and two special event requests for President Obama.

Try the handcrafted wines of Esterlina Vineyards and the fruits of their family labor of love.

E Magazine is confident you will be exhilarated!

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Wine Accessories That Let Your Wine Breathe!

In the world of wine it seems it’s all about the accessories— fancy wine glasses, ice buckets and ornate bottle stoppers to name a few. Wine Aerators, won’t make your wine look better but WILL make your wine taste better. These devices aerate red wines, which in the past was done primarily by decanting. Decanting involves aerating a whole bottle. Aerators, though, allow you to do one glass at a time.

Aerating provides two main benefits when drinking young red wines. First, it softens the harsh tannins of the wine, giving it a smoother, more elegant finish. Second, it unleashes the wine’s aromas and enhances

fruit flavors faster than swirling the wine in your glass will do. Add up all the benefits and you get a better tasting glass of wine for an investment of only $25-$40.

Here are three you should consider:

Soiree: The Soiree fits in the neck of the bottle. As you pour, the wine is exposed to oxygen in a specially designed glass chamber. With this aerator, you can see the wine as it travels through the chamber, making the aeration fun to watch. Soiree comes with different gaskets that fit both bottles with corks and screw cap closures. It comes with a stand and can be customized with graphics for a special event or fundraiser. This is a great aerator for home or restaurant use but, given its size and that it is made of glass, traveling with the Soiree could be a bit difficult. Soiree retails for about $25.

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Nuance Wine Finer: Vinturi: The design of the Vinturi is based on the discoveries of Giovanni Battista Venturi in the late 18th century. He found

that as the speed of a liquid increases, the pressure decreases, allowing oxygen to enter. Wine is poured through the unit as it is held over the top of the wine glass.

The Vinturi is made from clear acrylic so you can watch your wine as it passes through.

Pouring the wine through the Vinturi could get a bit messy but the acrylic makes it more resistant to breakage. Vinturi retails for about $40. (www.vinturi.com)

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This Danish designed unit fits into the neck of the bottle. The Nuance is made of silicone and has a series of stainless steel filters that aerate while also filtering out any sediment that might be in the bottle. Got to love multitasking! It also has a lid that allows you to seal the bottle for use the next day while leaving the Nuance in place. This unit is sturdy and easy to travel with so if you are always on the go this is the one for you.

Nuance retails for about $35. (www.nuancewineaerator.com) Of course, you can always choose to age your wine a bit longer in order to soften the tannins and let the bouquet develop…but if you just can’t wait, these aerators are a good alternative to Father Time or a big decanter. Whatever you choose, your red wine will taste that much better once you let breathe.

it

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Laurie Forster

The Wine Coach is one of the country’s leading wine experts whose mission is to demystify wine one glass at a time.

The queen of wine edutainment, she is also the author of the award-winning book, The Sipping Point and a regular guest on TV and radio shows across the country. Laurie’s specialty is delivering unique corporate keynotes, teambuilding events and group tasting seminars for corporate leaders such as MetLife, LG, Microsoft and the US Chamber of Commerce.

Laurie’s radio show The Sipping Point can be heard every week on WBAL or in her free App The Wine Coach which was rated one of the Top 8 Wine Apps by Wine Enthusiast magazine. She partners with her better half Chef Michael Forster to create The Wine Coach Club.

The Sipping Point

With over 125 pages of wine essentials along with stunning photos, The Sipping Point is the perfect book for you or any wine lover on your list!

wwwTheSippingPoint.com

For FREE secrets to make wine easy and FUN!:

http://thewinecoach.com/videoseries/ sommeliersecrets.html Join The Wine Coach® Wine Club:

http://thewinecoach.com/wine-club/

HIRE

Laurie for your next corporate, client or fundraising event! More Info:

WATCH Laurie!

Teach us how to 'Drink like Olivia Pope' from ABC's Scandal!

Click Video below or click link www.TheWineCoach.com/Scandal

http://thewinecoach.com/speakingcorporate/

Laurie was Just on Fox News WATCH http://tinyurl.com/k6suu6z

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Partner as a Conference Partner as a Business Partner as an Organization We have Perks and Fantastic Opportunities for Free Advertising!

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Dorothea Lange You have to see the world to change it.

Dorothea Lange (1895–1965) Born Dorothea Nutzhorn in Hoboken, New Jersey on May 26, 1895, she was the daughter of Joan Lange and Henry Nutzhorn. Dorothea developed polio in 1902, at age 7. Like many other polio victims before treatment was available, she emerged with a weakened right leg, and a permanent limp. When she was 12 years old, her father abandoned her and her mother, leading her to drop her middle and last names and adopt her mother’s maiden name.

Lange was educated in photography in New York City, in a class taught by Clarence H. White. She was informally apprenticed to several New York photography studios, including that of the famed Arnold Genthe. In 1918, she moved to San Francisco, and by the following year she had opened a successful portrait studio. She lived across the bay in Berkeley for the rest of her life. In 1920, she married the noted western painter Maynard Dixon, with whom she had two sons.

With the onset of the Great Depression, Lange turned her camera lens from the studio to the street.

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Her studies of unemployed and homeless people captured the attention of local photographers and led to her employment with the federal Resettlement Administration (RA), later called the Farm Security Administration (FSA). In December 1935, she divorced Dixon and married agricultural economist Paul Schuster Taylor, Professor of Economics at the University of California,

Together they documented rural poverty and the exploitation of sharecroppers and migrant laborers for the next five years.

From 1935 to 1939, Lange’s work for the Berkeley.

RA and FSA brought the plight of the poor and forgotten to public attention.

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Her most familiar image, “Migrant Mother, Nipoma, California, 1936,” now in the Library of Congress collection, was taken during this assign-

Lange traveled widely during the 1950’s and 1960’s. She visited Vietnam, Ireland, Pakistan and India, making photographic essays

ment. Of her work during this era Lange said: “The

good photograph is not the object, the consequences of the photograph are the objects. So that no one would say, ’how did you do it, where did you find it,´ but they would say that such things could be.”

During World War II, Dorothea Lange documented the internment of Japanese-Americans in camps and then turned her lens on women and members of minority groups at work side by side in California shipyards. Following the war, she covered the founding of the United Nations in San Francisco.

The first woman to be awarded a Guggenheim fellowship (which she was unable to complete because of illness), Page 85 E The Magazine for Today’s Female Executive

for Life magazine.

Dorothea Lange’s work reflects insight, compassion and profound empathy for her subjects. Her photographs are reproduced in books and housed in museum collections. The largest such collection is at the Oakland Museum of California. Although she did not consider herself to be an artist, she

To live a visual life is an enormous undertaking, practically unattainable…But I have only touched it, just touched it.” said of her work: “

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Key Ideas-modernism Available on Amazon

Many of Lange's documentary photographs borrow techniques from the lexicon of modernism - dramatic angles and dynamic compositions - to produce startling and often jarring images of her subjects. They never overpower the subjects themselves, but instead subtly direct the viewer to a fresh appreciation of the individual's plight.

Lange's mature work proved that works of art and documents are not

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combine to produce beautiful, moving, and campaigning images. Her use of innovative techniques also proved that modernist art need not only convey the private feelings of the artist, but could also be put in the services of popular journalism.

Lange's work, not only in the Depression but also in the post-war years, is Page 87 E The Magazine for Today’s Female Executive

characteristic of a lost age when a broad swath of the mass media was profoundly concerned with social issues. She saw herself firstly as a journalist and secondly as an artist, and she worked with a burning desire to effect social change by informing the public of suffering far away .

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Support the Arts

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E The Magazine for Today’s Female Executive Page 89

Corporate Culture Eats Strategy for Breakfast A further Analysis of the Concept-Althea Ledford

The origin of the quote appears to be Mark Fields, at Ford Motor Company, in 2006, who attributed it to Peter Drucker, although I have not found that exact quote by him. It is certainly the sort of thing Peter Drucker might have said, but I haven't been able to source the quote, and neither has anyone else.

Peter Drucker often argued that a companies culture would trump any attempt to create a strategy that was incompatible with it's culture.

Drucker did say Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.”

Sourxe J. Martineez Page 90 E The Magazine for Today’s Female Executive

There is a reason culture be it the culture of a country or the culture of a company have a stronger determination of behavior than strategy.

The next few paragraphs will diagram and describe ‘why” professor Duckers' statement was so accurate.

Social Structures have a hierarchy of derivatives.

Meaning the lower base derivative hae an influence on all subsequent levels (derivatives ).

The following diagram shows how these levels have unfolded throughout history. culture is a derivative of human nature. Culture travels within the generations with the following characteristics:  Subject to geographical location  Evolving practices over hundreds and hundreds of years.

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 

Pop-Culture is considered a trend.

Developing new cultures are not always considered trends. (vulnerable to change)

Cultures are dynamic with accumulation of traditions, superstitions, foods and various powerful images. Practices within a culture aren’t always logical. Understanding the practices of a group or culture before interacting with them at a significant level really impacts the management of contingencies.

Cultures will shift and adjust with exposure to new information. However, the levels of change and the depth of change as a result of this new information vary greatly between cultures. Culture can contain absolutely non-logical practices that are cherished by a particular group.

Social structures are a derivative of Culture. The way we establish laws and civic atmospheres are directly designed to fit within their particular cultures.

Social structures tend to have some element of logic. Social structures have more observable measurements thus making some element of contingency, planning or predictability manageable.

Because social structures have an element of logic, infers it can be reactive and adjust to reason.

Business sits right on top of social structure. It is also a direct derivative of human nature filtered through a specific culture, filtered through a social structure or set of laws.

For example, a football game where the fans paint themselves, and the players pour Gatorade on the coach -if they win, what’s the logic of that? And the answer is absolutely none. There are countless examples of mindless wonderment we, Americans and other countries as well- happily engage in.

Culture does not have to line up with intelligence or logic to be practiced.

Before the onset of the internet and the era of instant knowing, business were highly tailored to the social structures they were planted in. Even when they went global each global subsidiary was tailored to adapt to that countries particular social structures.

The lack of logic as a evaluation tool means that the only way to understand a culture is to experience it and study it.

Businesses are actually social systems within themselves. The next set of illustrations will show how business culture is almost as entrenched as social cultures.

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All business have a legal structure framing their operations. There are operating limitations attached to the various type of structures.

Sitting on business Legal Structure is the business’s culture. These could actually be interchanged as the culture an influence which legal structure a business needs to take.

Business culture is the ore that drives an operation. Whether it’s driven from the topdown meaning the founder or owner creates that environment or it’s organically evolved from within by it’s team members. It’s a businesses version of family traditions. It’s the under current by which all the other team

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members recognize each other. Business culture runs deeper than branding, logo and color choices. It’s the blood stream of a business and It will not change easily.

The finer points of Policies and Procedures are directly steaming from business culture. Outside of what’s state regulated, policies and procedures are simply enforce the companies culture.

This last level is where the truth is revealed. If a company can adjust to a new marker from the inside out, then the culture is flexible enough to substain itself in the future.

On the other hand, if a company has a culture that is out of sync, rigid or stagnant, it will began to die.

If the written strategy doesn’t consider culture, it’s useless and will not foster change.

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Prying Eyes Defend Your Business From Corporate Spies

By Anna Corsaro & Daniel Djouder “There is no place where espionage is not possible.” Sun Tzu

Any business whose success depends on information can be threatened by Corporate Espionage. Everybody who can have access to your information can steal it, be them outsiders or insiders.

Many companies don’t invest enough for the security of their trade secrets, because they underestimate how much they can be affected. But the reality is harsh, every company suffers from this issue and

the financial impact could be potentially devastating.

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To give you an idea of the size of this problem, let’s just observe that “When this innovation is meant to drive revenue, profit, and jobs for at least 10 years, we are losing the equivalent of $5 trillion out of the U.S. economy every year to economic espionage,” said Casey Fleming, CEO of BlackOps Partners Corporation. “To put it into perspective, the U.S. will take in $1.5 trillion in income taxes and $2.7 trillion in all taxes in 2013.”

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Pinpoint Your Company’s Trade Secrets In order to protect your company’s data it is important to identify all sensible information items and processes. The kind of material you need to evaluate for protection could include: user manuals, contracts, patents, patent applications, copyrighted material, trademarks, financials, revenues, P&L, wage/salary, operating procedures, memoranda, policies and reports. According to the FBI, in order to be considered as secrets data must not only be unknown to the general public and have economic value as such, but the owner need also to have taken “reasonable measures to protect” them from disclosure.

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“Trade Secrets can be a very large risk for many businesses. When that is the case, they should be a very significant part of a comprehensive Business Continuity Plan. Trade Secrets should be treated just like any hazard a business may face, from natural, manmade or technological risks. The degree to which the loss of trade secrets will compromise your business should be weighed, and the probability that the loss may occur should be estimated.

Based on those results and in concert with other identified and analyzed risks and hazards, a mitigation plan should be put into place.”

Felix Giannini FPE, CPP - President Lexco Security Systems and Vice co-Chairperson of the Southern Connecticut Chapter of ASIS International.

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Identify the Threats Obviously, who stands to gain the most from the secrets of your trade is liable to be the most likely source of risk. So, it is natural to think first of your competitors, because stealing could represent the short path to gaining an advantage over your company. However, it is crucial to be as comprehensive as possible when assessing the “who” of the threat. Other possible subjects you should take into account, depending on the exact nature of your business, are also: foreign governments, activists, visitors, customers, suppliers and other business partners.

Moreover, 85% of corporate espionage crimes can be traced back to insiders, and not necessarily they need to act out of collusion with a third party.

That means that any employee - from the top to the bottom of the pyramid - could be responsible for leaking information.

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of their own company are: money, blackmail, discontent, revenge, and even simple boredom.

Case Study: Italian Stylist Spied With Style Problem The authors were contacted by the owner and stylist of an Italian high-fashion company. Before he had patented his collections two of his models were put on the market by one of his competitors.

At first he didn’t believe he could have fallen victim of theft, considering that he used to make his drawings by hand and to carry them in a case he kept with him at all times, not allowing anyone to see the sketches before their completion and patenting.

Investigation It was immediately evident that someone had been able somehow to take hold of the drawings, either during the working hours or when the client was at home. The latter possibility was excluded considering the exceptional security measures he had put in place. When on the

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company’s premises, the client maintained that he even brought the drawings with him to the toilette.

Given his original character, his reassurances were considered legitimate. After the bug-sweeping of his office had given a negative result, the authors asked to have informal chats with the personnel who had routine access to the office. One of them drew particular attention, who we shall call employee X. He had been working for the client for more than 25 years and he was one of his most trustworthy workers. During the previous two years the company had hired one cleaner who received a referral from employee X, after the old one had retired.

From further scrutiny it emerged that employee X used to spend time at a sportbook, and in recent years he had fallen into debt, but managed to pull himself out.

Additional investigations brought to light that he was living well above his means, while continuing betting and losing. Background checks on the new cleaner revealed that she was cousin to a longstanding worker of the competitor who had produced the suspicious models. The cleaner had also Page 97 E The Magazine for Today’s Female Executive

been unemployed for considerable time before finding that job, and had financial issues. At the conclusion of the investigation, thanks also to all the further elements which were collected, the authors were able to discover how the drawings had been stolen. The client had an Achilles’s heel, contrary to other stylist he didn’t keep all his preliminary sketches. Having a fixation for perfection he refrained from making corrections and used to make a fresh copy of the drawings after an error.

However, he took the precaution to immediately destroy all the rough sketches with his office shredder.

Outcome Two years before the first stolen design appeared on the market, an individual approached employee X, who had been identified as the weak link of the chain by the client’s competitor, in reason of his gambling and debt issues. The individual offered a substantial compensation in exchange for the drawings. When employee X had explained the impossibility to steal them the individual did not desist. In return for information on the company he offered a sum to partially Subscription link www.female-exec.com/s.html

cover the debts. During the conversation he learned about the client’s Achilles’s heel and the type of device employed to destroy the sketches. Then he made a new proposition to employee X, consisting of a monthly allowance until the former cleaner retired, and then double that amount if employee X secured the hiring of a person of their choice, as a replacement cleaner, with the promise that he would receive the payments until the new cleaner remained upon the company.

The cleaning jobs routinely took place after working hours. The new cleaner emptied the content of the client’s shredder into a bag that she then put in her purse, and she handed it over to a delegate of the competitor every night. After the two workers had admitted their responsibility, the client decided against reporting the incident and required them to resign. He considered that if the story went public the image and reputation of his company would have suffered, increasing the overall damage. At the same time, he entrusted the authors with the task to overhaul the company’s security.

Security Policies Are Your Pillar It’s paramount to establish a sound security policy for information assurance. Adopting best practices is a relatively easy way to improve the protection of your data and to increase the awareness of your employees about security issues. It is necessary to assemble procedures which are adequate to the specific needs of your organizational system and your company.

Keep in mind that following a flawed policy is the same as not following any policy at all.

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3 Guiding Principles: 1. Compartmentalize data and enforce the access on a need-to-know basis.

2. Control and track the access, reproduction and destruction of confidential contents.

3. Regulate the sharing of information both within and outside the organization.

Keep Up the Training Procedures are ineffective if your personnel aren’t trained. After all, expensive technologies and the latest state-of-the-art gadgets are no use when the human factor remains always the weakest link in the security chain. Avoid that your personnel lower their guard and become vulnerable, keep Subscription link www.female-exec.com/s.html

Revamp Your Employees Exit Procedures When an employee resigns, retires, or his or her employment comes otherwise to an end, the employment department should be responsible for ensuring that all exit procedures are carried out. Are you sure your organization’s Departure Checklist is up to date? After any changes occur in the way a company runs its operations, the checklist needs to be revised.

Beware, one of the most critical moments to steal trade secrets is when an employee hands in their notice. In reality, they could have already taken the information days beforehand, when they had taken the decision to leave. This is the reason why it is essential to make an employee’s departure as tactful and pacific as possible, and to administer an exit interview. One additional measure you may want to adopt is limiting the access to information of personnel who are about to leave the organization in the near future. For this reasons, we need always to refer back to the importance of having well-outlined and updated security policies.

Prying Eyes Are Everywhere, Better Safe Than Sorry! them vigilant with quarterly awareness and training sessions. Ensure and keep the security of your trade secrets, it’s as important as your core business.

Background Checks and Follow-Up Conducting background checks on all employees has become a standard procedure, but for the personnel who have access to sensitive information this procedure should be more thorough and they should be periodically vetted throughout the whole duration of their employment. People can change, their needs can change, or other external factors can affect their decisions. You should have procedures and a professional who can analyze the evolution of these employees and flag emerging risk factors. Be careful to remain within legal bounds.

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Nowadays the priority for many is profit, not honor. Creating knowledge isn’t important in itself, what moves many people is getting hold of an idea which could generate wealth.

Likewise, the origin or how the information is obtained are no longer relevant elements, what matters is to get hold of it. Therefore, prevention is no longer optional, everybody is at risk. The only open choice is how to protect ourselves. When pondering how you can achieve that keep in mind the following important distinction. Trading illegally with industrial secrets might be considered espionage, but that doesn’t always make the trader a qualified spy. On the contrary, discovering who took away that information is always a job for a professional.

For this reason when you hire a person to prevent spying, or catch a spy, you should value someone who has real on-the-field experience. Prying eyes are everywhere, better safe than sorry!

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Anna Corsaro

c

She is a Multilingual Senior Crisis and Homeland Security Advisor, with several years at the service of Governments and Corporations. Her Consultant Group and she provide Advice and Training in: Crisis Prevention | Intelligence Analysis | Counter-Espionage | CounterTerrorism | Criminal Organizations | Man-Made Disasters | Corporate Crime | Union Strike and Negotiation | Crisis Communication | Crisis of Malevolence | Post-Conflict Recovery | Seminars | Workshops | Conference | Keynote Speeches Keep in touch with Anna: E-mail: anna.corsaro@aol.com LinkedIn: AnnaCorsaro Twitter: @AnnaCorsaroAdv

Daniel Djouder He is a Multilingual Economic and Geopolitical Analyst who works as team-member for Anna Corsaro’s Consultant Group. He holds an MA in Law and Economics with honors, an MA in International Relations and a Postgraduate Diploma in Economic Security, Geopolitics and Intelligence. He writes articles for Geopolitical Monitor Intelligence Corp., The Daily Journalist, and Forbes.

Keep in touch with Daniel: Email: danieldjouder@gmail.com LinkedIn: Daniel Djouder Twitter: @DanielDjouder

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Positioning Targets Mental Real Estate Bruce Wiseman

It is the marketing technique The soldiers of A company narrowly that enables you to establish escaped meeting the same fate your product or brand in the as Custer at the Little Big Horn. mind of your public.

She looks like a young Elizabeth TayTo do that, you have to find a lor. niche, a place – an opening in which to bolt down your brand. The new Ford Mustang car is faster than a Corvette.

When done correctly, sales soar like a new iPhone release.

Positioning enables one to make something that is unfamiliar familiar by tying it to something already in the mind of your public.

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He dances like Mikhail Baryshnikov.

These are simple examples, but you get the idea. The unfamiliar item is made instantly familiar by tying it to something already in the mind of the recipient.

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You have probably done this yourself – or seen it done. Whether they call it that or not, politicians use positioning as second nature.

He’s a Reagan Republican, a Kennedy Democrat.

Dick Cheney is a fascist. Global Warming is a religion.

These are all “off the top,” common examples.

But the average person today is drowning in a tsunami of marketing messages and one has to be clever as a fox to get a message into the mind of the prospect.

Adding to these marketing challenges is the fact that recent surveys show the demographics of an audience effect their response to a positioning concept.

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When high-income consumers (those with household income of $75K or more) were surveyed about top luxury brands, the age of the respondents affected the outcome of specific brand association.

Chart courtesy of www.marketingcharts.com While there is clear crossover amongst the age groups of some brands, important differences are revealed.

For example, neither Millennials or Gen Xers list Cadillac in their top ten choices. One presumes the marketing people at Cadillac know this, which is likely why they have created ads like this one.

(Trying to position with the younger demographic, they create an ad that is devoid of emotion and creates no "want" for the product.)

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Your work to help us get into the minds of our customers and prospects really pinpointed - with precision - what our brand should represent.

And the rest fell in place from there…. I look forward to continuing to work with On Target as we build our company." ~ MD - Executive Vice President

Rolex makes all three lists as does Rolls Royce, Coach, Mercedes Benz and Chanel.

Need a position for your product or service or the brand itself?

Contact us using the information below. We will work with you to achieve the results you want at a price you can afford.

Gucci is the number one luxury brand for Millennials, but non-existent for Gen Xers .

All of which is vital information for the Marketing Directors of these world-class brands. It shows where they are strong and where they are weak and where to focus their marketing budgets.

But if you’re brand doesn’t have the positioning power of Mercedes or Rolex, you have a positioning problem: with the modern marketing assault on the American consumer, how do you create a place in the mind of your public for your brand?

We use a sophisticated survey technique. You can see how it is done here: http:// www.ontargetresearch.com/.

Results?

"The positioning that grew out of your research was nothing short of stellar. We now have a strategically researched, laser-like position that will dramatically assist us in rolling out our new brand." ~ JLD, President Page 104 E The Magazine for Today’s Female Executive

Best, Bruce Bruce Wiseman President & CEO On Target Research www.ontargetresearch.com 818-397-1401 Subscription link www.female-exec.com/s.html

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Be an Agents Of Change

By Tadia Rice

Are you familiar with the 1958 movie, South Pacific? It’s an award-winning classic considered one of the greatest musicals in history. If you haven’t seen it you should.

It is a World War II love story between intriguing characters, all who are transformed by their experiences on the fictional Melanesian island of Bali Ha’i. You may know some of the songs from South Pacific, “There Is Nothing Like A Dame,” “I'm In Love With A Wonderful Guy,” I'm Gonna Wash That Man Right Outa My Hair,” “Younger Than Springtime, “I’m A Cockeyed Optimist,” and “Happy Talk.” These tunes reflect the merriment, mayhem, and misunderstanding that takes place in this compelling drama. It’s not just the music and songs, but a story that sensitively and candidly deals with issues of racial prejudice, gender difference, and clashing cultures.

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A middle-aged French man married to an island woman with whom he fathered two half-Melanesian children becomes a widower. He is raising them alone when World War II breaks out and the US Navy arrives on the island with its macho officers and perky nurses. The French man meets a blonde Navy nurse named Nellie, who is from far away Little Rock, Arkansas. She and the Frenchman fall in love and quickly get engaged, but when she meets his dark-skinned children she tearfully breaks their engagement. In spite of her caring nature she wrestles with her deep-seated feelings about race.

Then there is Bloody Mary, the powerful Bali Ha’i matriarch and local entrepreneur. She is the moral compass in the story who befriends a handsome young American, Lieutenant Joe Cable. He is from a wealthy Pennsylvania family, and he is engaged to a society girl back home.

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Lieutenant Joe falls in love with the beautiful Melanesian daughter of Bloody Mary. His love is real and deep, but he knows he could never take a brown-skinned woman home to Princeton.

Though both Joe and Nellie are ashamed of their bigotry, they remain prisoners of prejudice, and they believe they have no options.

What I recall most about the movie was the scene where Lieutenant Joe is beginning to break away from his feelings of superiority, and he says, “it's not something you're born with, it's the way you're brought up.” Then he sings this song, “You Have To Be Carefully Taught” “You Have To Be Carefully Taught” was first sung in the Broadway play of South Pacific in 1949.

American society was segregated. When the movie was being made in 1958 it almost didn’t happen because that pivotal song was considered too controversial. The studios balked because of the public commentary regarding relationships between different races and ethnic groups. But Rodgers and Hammerstein insisted that this song stayed in because it was the reason they had written the play in the first place.

They were courageous artists using their talents to make an important statement.

Prejudice is something that has touched every person, everywhere. Studies have shown that as early as age three, children acquire prejudices from stereotypes that are perpetrated by family, schools, and society.

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Indeed, early in life we are carefully taught negative stereotypes about others and what results are verbal slurs and acts of discrimination.

Diversity doesn’t happen in a vacuum. It takes interaction and experience with others different from us to eradicate prejudice. It is when people work together in a structured environment to solve shared problems that allows attitudes to change dramatically. Let me repeat that because it is the crux of this story: It takes interaction and experience with others different from us to eradicate prejudice. It is when people work together in a structured environment to solve shared problems that allows attitudes to change dramatically.

When you avoid stereotypical remarks and challenge those made by others, you BECOME an agent of change. When you speak out against jokes and slurs that target people or groups, you ARE the agent of change. When you invite friends from backgrounds different from your own to experience the joy of your traditions and customs, you change HAPPEN. When you create an environment conducive to the exploration of diversity, you change the LIVES of all involved.

When you learn about co-worker’s background and share your own, you ARE a change agent. When you ask questions that invite explanation and answer with the same, you change the fundamental dynamic of any interaction. When you learn about different religious holidays and the meaning of the customs associated with celebrating them, everyone changes for the better.

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E

The Magazine for today’s Female Executive

Here are five questions to ask yourself if you want to assess your personal level of workplace diversity:     

Do I use group work in the workplace?

Do I capitalize on employees’ backgrounds?

Do I understand the differences that culture plays in the workplace?

Do I incorporate multicultural perspectives in the workplace?

Do I actively model the behaviors I want my employees to acquire?

The status quo is no longer an option. Our diversity landscape extends beyond racial, ethnic, and cultural differences. Diversity is organic and requires our active participation.

We need new knowledge, new skills, new abilities, new attitudes, new ways of thinking, a new way of being and doing. Professionals must become culturally competent; possess broad cultural knowledge; and the ability to interpret and understand communication styles. When we are familiar with the unique behaviors of others, and their worldviews, we can build the bridges of understanding that leads to a more productive and peaceful world our children will inherit.

Take pride in being an agent of change for diversity.

Future generations will be grateful for your efforts .

Page 108 E The Magazine for Today’s Female Executive

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E The Magazine for Today’s Female Executive Page 109

By Robbie Motter

Women are doing amazing things and can be found in almost every profession. Here is a all girl band that is amazing which I had the opportunity a few months ago to attend an event in Lake Elsinore where I heard the Cougrzz Rock all girl band.

They were amazing and so I asked them for their card as I knew I was chairing the Menifee Valley Chambers 38th Anniversary and felt this group would be perfect. In fact once I heard them I knew I wanted to call the event Rockin The Night Away.

The event was held on February 21st at Motte Historical Museum and it was an amazing success.

140 people who were there danced the night away and we received rave reviews from everyone as to how they loved this group and that we should have them for every event.

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Not only are they talented but they all have amazing personalities. They currently work about 1012 times a month and love to play so if you are looking for a band this is the band to book. Email them at cougrzz@yahoo.com. You can find out where they are playing by going to their website www.cougrzzrock.com .

Let me tell you a little about them. (They are listed in the order of the photo above) CHRISSY MARQUEZ - DRUMS/VOCALS Chrissy is a lifetime musician, classically trained on the piano since she was 6. She entered USC with a talent scholarship and began a career as a professional dancer for many years before discovering her love for the drums.

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including Cougrzz Rock!, her original project, C&R Acoustic Duo, and her blues/soul project, RAP. Rosie is also a sought after session musician, lending her incomparable tone to Corday’s latest CD, “Weekend Warrior”, which won the Best Video category in the 2012 Out Music Awards. She has credits for playing on Jan’s Left to right: Chrissy Marquez, Roseann Aldrete, Grace Richardson, Coming Out (2011) and Meth Head (2012), both Jeannette Jacques and Susan Joyner independent films. Rosie has toured all over Southern California, Nevada, Utah, Arizona, Florida and She's a true entertainer, and a triple threat. Her exMexico playing venues including the House of tensive dance training, sultry vocal styling’s and var- Blues, the Whiskey, the Roxy, the Troubadour, the ied musical background in piano, percussion and Viper Room and the VooDoo Lounge. She’s opened drums make her an entertainment powerhouse. She for such artists as Salt n Pepa, Goddess and She, has years of experience working for companies Fishbone, Big Sandy, and Deke Dickerson. She is such as Disneyland, the Anaheim Angels and currently endorsed by Carvin Guitars. Check out her McDonald's and with artists including KidnPlay and website at www.roseannaldrete.com.

Buster Pointdexter. She's passionate about music and the girl HITS HARD! She currently acts as GRACE RICHARDSON-VOCALS. Grace is a seabooking manager for CR Entertainment, the organisoned pussycat with over 25 year’s professional exzation that is behind the all female band, "Cougrzz perience rockin' the microphone! Grace has perRock!". Chrissy sings and songwrites for her original formed all over the world as a singer, dancer, and project with Rosie Aldrete, "CR Acoustic". Chrissy actress for companies currently endorses Spaun Drum Company. You can such as Disney, Universal check out her artist profile at http:// Studios, Holland America, spaundrums.com/artists/index/view/id Phoenix Ltd. Japan, and as a tribute artist for LegROSEANN ALDRETE - GUITAR - Lead guitarist ends in Concert Las VeRosie Aldrete will wow you with her lead guitar riffs! gas. She has headlined She picked up a guitar at the age of 15 and set the playing Madonna, Jenniso Cal guitar scene on fire. A true rock star, Rosie fer Lopez, Gwen Stefani, wows crowds with her passionate performance Christina Aguilera, style. She is involved in multiple projects, Page 111 E The Magazine for Today’s Female Executive

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and Marilyn Monroe. Grace is an accomplished songwriter and recording artist featured on recordings for "Phoenix Rising," for rap artist Aaron Berg, and for her most recent original collaboration "DeVore." Grace has had the opportunity to open for major national acts including Poison, The Stylistics, Rose Royce, Gilby Clarke, Hank Williams Jr., and BB King. Her amazing vocals are right up there with the best of them, and she really knows how to make the crowd ROAR JEANNETTE JACQUES - BASS GUITAR - Our youngest member and current reigning Ms. Laughlin, Jeannette always dreamed of playing in a band. Inspired by The Beatles, she started taking acoustic guitar lessons as a teenager. Soon, a friend put a bass in her hand. It was instant love and she knew she had found her instrument.

Jeannette played in the all original band, Lust for Loonies and in an acoustic cover band, Jake & The Stalkers. She also writes her own songs. If you get an opportunity to see the girls live, make sure to see why we call her "High Kick"!

Jeannette most definitely brings her own unique style to the Cougrzz.

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SUSAN JOYNER - KEYS/GUITAR/SAX/ VOCALS/ PERCUSSION - Susan hails from a musical past. She began playing piano at 6 and never stopped. She added instruments to her arsenal along the way, playing the sax in school bands & later picking up guitar when she wanted to rock it a little harder and louder. She studied music in college & from there this triple threat played in many bands, most notable was the original band “Peculiar Boogie”. Susan put out 2 cds with this band and toured the western states playing various venues and opening for acts such as: Robben Ford, CoCo Tayler, Cory Stevens, Mick Jones, Rosie Flowers, Dave Wakling, the Dead festivals featuring members of the Grateful Dead, Foghat, and venues such as the Coachhouse, Roxy, Troubadour, Whiskey, Mystic Theatre, Coach House, the 30th Anniversary of the Monterey Pop Festival and many more. Susan’s piano solos remind you of early Elton John circa “Goodbye Yellow Brick Road” combined with her Black Crowes southern feel, sets an “in your pants groove” like no one else.Susan’s sax playing always ignites the audience into a frenzy. When she wails on a solo, the energy she has when performing is only second to her chops. It’s a sight to behold Subscription link www.female-exec.com/s.html

Author

Deanna Potter Just Launched her New Book!

From Distress to Success

From Distress to Success is the remarkable story of Deanna Potter and her 44 month fight for survival. She shares her very intimate struggle to survive the medical tragedy and financial collapse she faced and the 3 Key Choices that you must make to move swiftly from a place of despair to a place of determination and achievement. From Distress to Success is an empowering book for anyone facing an obstacle, crisis, or challenge.

From Distress to Success provides rich content and activities that create momentum and progress to shift your current situation from one of confusion, stagnation, and frustration to that of hope and clarity. Deanna’s down and dirty, honest, and humorous recollection of her journey will amaze and motivate you to dig deep and realize that any challenge can be overcome!

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DEANNA POTTER ONE OF THE KEYNOTE SPEAKERS FOR THE UPCOMING MENIFEE VALLEY CHAMBER’S RD 3 ANNUAL STRATEGIES FOR SUCCESS WOMEN’S CONFERENCE JUST LAUCHED HER NEW BOOK FROM DISTRESS TO SUCCESS

Deanna Potter is a business & profit planning expert, speaker, trainer, author, and coach who embraces systems which launch professionals to huge victories. Deanna has generated stellar sales and owned winning businesses for years. As a continuously recognized top performer and award winning sales representative, she has out performed the competition while managing staff sizes of 235 individuals at one time.

Her achievements as an industry leader, accompanied by her deep personal experiences, enable her to coach others to success. She gifts them with focus, accountability, and encouragement while increasing profits and improving systems through a solid “profit plan” that works.

Deanna is also available to speak for groups and organizations check out her website at www.deannapotter.com For more information on the conference and/or to get your tickets contact Robbie Motter 951-672-1991 or email rmotter@aol.com Page 115 E The Magazine for Today’s Female Executive

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2015 Spring Conferences Women Business Technology Social Media

Dent the Future

March 21-25, 2015 http://dentthefuture.com/

World Camp

March 28-29, 2015 http://central.wordcamp.org/

LA BinderCon For Women writers

March 28-29, 2015 http://la.bindercon.com/tickets/

ICON

March 31, April 2, 2015

http://attendicon.com/

Positive Connections

April 4, 2015

http:// www.positiveconnectionstothe world.com/

EVAWI

April 7 - 9, 2015

http://www.evawintl.org/ conferences.aspx

Lady Bloggers 2015

April 11, 2015

http://www.ladyblogger.net/ ladyblogger-2015.html

The Media Revolution

April 13,-16, 2015

http://nmxlive.com/2015-lv/

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This list is updated monthly

New MEDIA Expo April 13-16, 2015 http://nmxlive.com/2015-lv/

Experts Academy April 16-19, 2015 http://www.expertsacademy.com/2015

ABWA April 16-18, 2015 April 30, May 2, 2015 http://www.abwa.org/pages/2015abwa-regional-conferences

Good Camp an Unconference for Non Profits.

April 18, 2015 http://www.goodcamp.org/

Inspired

April 19-22, 2015

http://www.inspiredtheretreat.com/

1 day business Breakthrough

April 24, 2015

https://1daybb.com/

Women of Joy

Apr 24-26, 2015 May 1-3, 2015

http://womenofjoy.org/about/stronger2015/

Mom 2.0 Summit

April 29 th May 3, 2015

http://www.mom2summit.com/

Scorre Conference

May 4-7, 2015

http://www.scorreconference.tv/

S.H.E. Summit

May 6-7, 2015

http://shesummit.claudiachan.com/

TED Women

May 27-29, 2015

https://www.ted.com/attend/ conferences/special-events/tedwomen

Strategies For Success April 17th, 2015 Call R. Motter (951) 255 9200 Page 117 E The Magazine for Today’s Female Executive

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Page 118 E The Magazine for Today’s Female Executive

Subscription link www.female-exec.com/s.html

Page 119 E The Magazine for Today’s Female Executive

Subscription link www.female-exec.com/s.html

Join NAFE at any of these Southern California Networks Nafe is the largest global network for women with thousands of members. They recently celebrated their 42nd anniversary, headquartered in New York they have many affiliate networks across the country.

Would a group of women sharing their dreams…supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $39.00 go to www.nafe.com and check out all the wonderful benefits and information on Southern CA networks at www.wrnafe.com Meeting fees are $10.00 for Nafe Members and $15.00 for guests.

As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings, we also have several new networks soon to start, so get on the list so you can be invited to the kickoff meetings. It’s made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business.

Come and join us at one of these monthly Nafe affiliate meetings: Please contact the Director of the network below. Any Nafe questions you may contact me Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator at 951-255-9200 or email rmotter@aol.com. Also another opportunity is to sign up on the network you are interested in joining meetup page, this gives you added exposure Nafe also has a Facebook, Linkedin and Twitter page and the Western Region Nafe also has a facebook page so those locations are also added benefits for our Global Nafe members.

As a member you will join one of the networks but you may attend any of the network meetings each month as they all offer great networking opportunities.

Carlsbad Nafe Affiliate Network is on hiatus. Contact Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator 951-255-9200 or rmotter@aol.com to be on the list to be invited to the new meeting we are looking to relocate this network to a North Corridor San Diego location.

Coastal Nafe Network Meets 3rd Thursday at 11:30 am at Marie Callender's 12489 Seal Beach Blvd Seal Beach, Ca , Director Bobbi Tomsovic 714-492-9262 email btomsovic@yahoo.com Corona/Eastvale/.Norco/Chino Hills/Riverside Nafe Network Meets 1 st Monday at 6:30 pm at Marie Callender’s 160 E Rincon Street, Corona, Ca, Director Grace Jeon 626-487-7181 email gracewithclass@gmail.com Corona Meetup page is http://tinyurl.com/l55gkbk Irvine/Costa Mesa Nafe Affiliate Network Meets 4th Tuesday, 6:00 pm Call for new Meeting Location and date network will again start up, contact Rael Hall, Director at 949=284-6996, email rael@innerwisdomsolutions.com, Irvine/.Costa Mesa meetup page is http://tinyurl.com/nw7b658 https://www.facebook.com/pages/IrvineCosta-Mesa-NAFE/1423017751287137?ref=hl

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Los Angeles Nafe Affiliate Network Meets 2nd Tuesday, 6:30 pm at Marie Callender’s Restaurant, 5773 Wilshire Boulevard, Los Angeles, Calif 90232(310) 837-9546 Director, Althea Ledford, 310-990-9496, email allyledo@aol.com Menifee Nafe Network, Lunch meets the 2nd Wed 11:30 am, Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-2559200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http:// tinyurl.com/cjbvurl Menifee Nafe Network Dinner meets the 4th Thursday of the month at 5:30 pm at Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, CA. Contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator & Director of this network 951-255-9200 or email rmotter@aol.com Menifee/Murrieta Meetup page http://tinyurl.com/cjbvurl Murrieta Nafe Network meets the 4th Thursday of each month at 12:00 noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Robbie Motter, Director 951-255-9200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl North Orange County Nafe Network meets the 2nd Monday 11:30am at Marie Callender's 5711 East La Palma Ave Anaheim Hills. Ca 92807. Off the 91 Freeway at Imperial and LaPalma Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@gmail.com NOC meetup page is http://tinyurl.com/d6rcdzu Palm Springs, Coming soon, contact Robbie Motter 951-255-9200 or email rmotter@aol.com to get your name on the list to be invited to the new network Rancho Cucamonga Nafe Affiliate Network meets the 3rd Thursday of each month at Carrows Restaurant 11669 Foothill Blvd Rancho Cucamonga CA 91730. Cross St: Carrows is Between Mayten and Masi Dr. Banquet Room on left of greeter/cash register area. contact Luz Garcia Pennock, Director 909-463-8480 luz@happilyworking.com Riverside Nafe Coming in the new year Joan Wakeland Director 909-7217648 or email joanewakeland@gmail.com South Orange County Nafe Affiliate network meets the 1st Thursday 6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Mikki StGermain, Director 949-429-3438 or St.Germain.Mikki@gmail.com Ventura County Nafe Affilate Network, meets 3rd Wednesday 12:00 noon at Mimi’s Café, 400 N Moorpark Road Thousand Oaks, Ca 91320, Contact Director Sheryl Tash 805-794-4005 or email sheryldtash@gmail.com We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, Subscription link www.female-exec.com/s.html

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