Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale Project Rationale. (what do you intend to do and why?) I intend to produce a body of work which actively encourages people to bring nature into their homes. With stress and mental health being an increasing problem among young adults, being exposed to nature is said to help combat this. This is particularly relevant to those living in the city as they have very little access to nature at all, it is also said to increase work productivity and learning. Having plants inside is said to improve asthma and cardiovascular health, alongside having other health benefits and improving the cleanliness of the air in general. Studies have shown that people who experience nature indoors tend to be more conscious about the environment as a whole and this is a something that needs promoting in modern day as the world becomes increasingly urbanized and nature is under threat. Young adults may not have the knowledge they need to select and look after indoor plants so this project will bridge the gap between education, health and lifestyle to bring nature into more homes and lives.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice GENERAL THEMES: Nature, design, sustainability, trends, environment, lifestyle, science, health, mental health, plant life, flowers, happiness, urbanization.
SPECIFIC SUBJECTS: Houseplants, interior design, compatibility, plant care, safety and practicality, asthma, heart health, cognitive learning, productivity, well being, herbs, indoor vegetable growing, fashion, recycling, sustainable design, environmentally friendly materials, ethics,