Dairy Planner - January 2017

INR 100

HARBIL/2004/22481

Year.14 | Issue - 01 | January - 2017

 Milk production in India

grew by 6.7 % in 201516:Radha Mohan  Bryans new President of IDF  Parag Milk Foods plans to

open 120 to 150 Gowardhanshopees by March 2017  Cargill feed plant for North

Indian Cattle  Amul brand to pay its milk

producer members directly into their bank accounts  FSSAI included camel milk in

its edible category

From the Pen of Chief Editor Protecting dairy cows and buffalo in India

OUR TEAM

Vitamins-Minerals for Cow Fertility

C O N T E N T S

6 Prevention & Treatment of Bovine Respiratory Disease (BRD) in Dairy Cattle

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Optimum Breeding Efficiency And Maximum Milk Production Programme

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Azolla As A Cattle Feed In Milk Production

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News

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Domestic Milk & Milk Products Price

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Recipe

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Event Calender

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Editorial

In India up to 50 million cows are suffering on dairy farms in unacceptable conditions. They suffer painful health problems and shorter life­spans due to over breeding, poor housing, confinement and over medication.

India dairies: the solution  We are working with authorities to stop animals suffering in large, industrialised indoor dairy farms  We are moving people to adopt animal friendly, sustainable, healthy farming practices  We are working with farmers and authorities to develop humane and sustainable agriculture practices for high welfare milk production  We are moving the government to develop high welfare milk production standards in India  We are working with local people to adopt better animal husbandry practices, to increase milk production and quality, while protecting animals National Code of Practices for Management of Dairy Animals in India A growing number of the country's 300 million dairy animals – collectively the world's largest herd – are living in intensive farming systems in overcrowded, barren conditions causing immense suffering.

We will now be working with the National Dairy Research Institute (NDRI) to recommend dairy animal welfare in a range of Government of India policies and programmes. This is off the back of our launch of the National Code of Practices for Management of Dairy Animals in India last year.

The NDRI will be encouraging the use of the Code of Practices to academics, and in internal government training. Going forward the high welfare management practices will be implemented at the cattle yards managed by the NDRI. The National Code of Practices for Management of Dairy Animals in India covers all aspects of the industry ­ from advice on breeding and husbandry, through to guidance on how animals should be fed and housed. Basic hygiene, sanitation and guidance on record keeping are also included.

With your support we plan to drive even greater change to enrich the lives of millions of dairy animals in India. You are helping us shape the future of the dairy industry to make sure it is sustainable, giving dairy animals a better chance of improved care and protection.

Source: www.worldanimalprotection.org

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EDITORIAL BOARD MEMBER Registered as Newspaper by Registrar of Newspaper for India : RNI No. HARBIL/2004/22481

Dr. J Tamizhkumaran M.VSc., PGDEP., Ph.D. (Ph.D in Veterinary & Animal Husbandry Extension Education)

ANSHUL BHATIA Marketing Manager

Dr. Mohanlal Shende BVSc&AH ,PGDBIM

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Vitamins-Minerals for Cow Fertility Insufficient dietary protein has been associated with a delay in the onset of puberty and an increase in days open.

Rations with over 18% crude protein have been shown to lead to lower reproductive performance in high producing dairy cows. This is thought to be due to excessive ruminal degradable protein (RDP), causing excessive ammonia and urea levels in the bloodstream servicing the ovaries.

Rakesh Kumar Founder - Growel Agrovet Private Limited

Vitamins-Minerals for cow fertility is vital. As farmers strive to improve milk production, often the reproductive performance of the cow is jeopardized.

This is commonly due to the cow prioritizing the use of nutrients to maintenance (survival of the animal) and lactation prior to the needs for reproduction.If inadequate amount of Vitamins & minerals for cow fertility are consumed then reproduction is forfeited.

A recent study conducted in South Australia to address the causes of sub optimal reproductive performance found that 27.2% of reproductive problems could be attributed to inadequate nutrition.

This article's emphasis is on the micro nutrient effect on fertility; therefore neither energy nor protein will be expanded upon. This does not lesson the importance of energy and protein with respect to fertility.

A calcium deficient diet generally results in milk fever. In turn, the affected cow also has an increased likelihood to exhibit reproductive problems such as retained placenta, dystocia, a higher incidence of cystic ovaries and a reduction in conception.

A calcium deficiency may also result in a delay in uterine ovulation.

Phosphorus' role in energy metabolism augments the problem of energy deficiency on fertility. In general, as

pastures mature, both the energy and phosphorus levels decrease. Severe phosphorus deficiency results in low conception rates, delays the onset of puberty and post-partum estrous and contributes to non-functional ovaries.

The calcium/phosphorus balance is vital to the animal's production and fertility.

An improper balance may result in weak or silent heat. For example, in situations of high calcium levels associated with l e g u m e pa s t u re s , i f i n s u f fi c i e n t phosphorus suppleme-ntation occurs, conception may be jeopardized. If the ratio of calcium to phosphorus is greater than 3.5 or less than 1.5, fertility is known to be impaired.

Zinc levels are found to be low in many coastal areas of Australia. Zinc is integrally involved in the immune system, which is vital to the overall health of the animal. Zinc deficiency will result in an increase in embryonic mortality and a reduction in conception rates.

Trace minerals, although required at small levels (ppm), are still necessary for proper reproductive function.

When copper levels are inadequate,

Research has indicated that there is no single nutrient needed for reproduction that is not also needed for growth and lactation. Therefore, by feeding to meet all the nutrient requirements of the animal during the critical periods of life, reproduction is not adversely affected.

An animal requires energy, protein, minerals, vitamins and water in the correct levels and balance to optimize lactation, growth and reproduction. Imbalance or deficiencies will result in sub optimal performance and health of the animal.

Insufficient energy supply or a negative energy balance is considered the most common form of nutritional infertility.

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lower conception rates may occur.

Early embryonic death, abortion or mummification of the fetus may also be exhibited. Excessive intake of copper has also been shown to adversely affect reproduction.

Cobalt is essential to fertility. Reduced conception, irregular and silent heats are common manifestations of a cobalt deficiency. Studies have shown cobalt deficient animals required 6.9 weeks for uterine involution compared to 3 weeks in animals treated with cobalt (Schingoethe 1988). This may explain the increase calving interval associated with cobalt deficiency.

Iodinedeficiencies are associated with anestrous, irregular estrous, abortion, stillbirths and retained placenta.

Please have a look at table below the role of Vitamins-minerals for cow fertility and reproduction performance.

Reproductive Performance

Abortion Stillbirths Weak Calves Anestrous Decreased Estrous Expressions Low Conception Early Embryonic Death Increase in Pre-parturient Disease: Milk Fever Retained Placenta Dystocia Delayed Involution Deficiencies associated with: General Debilitation Poor Reproduction Immune Function

Deficiencies

Energy, Protein, Calcium Phosphorus, Iodine Manganese, Copper Selenium, Vitamins A, D, E Energy, Protein, Cobalt Iodine, Manganese Copper, Vitamin A Energy, Protein Manganese Phosphorus Magnesium Copper Iodine Energy, Protein, Calcium Phosphorus, Iodine Selenium, Anemia: Iron Copper, Cobalt, Vitamin D Zinc, Copper, Selenium Vitamins A, E

Conception level may be as low as 35-40% when a manganese deficiency is prevalent. Manganese deficiency will affect the male's spermatozoa motility and numbers, while resulting in silent heats, irregular estrous or infertility in females.

of the fetus. Gestation length is normally reduced in deficiency situations with calves born weak or dead. Calves born to vitamin A deficient dams have higher incidence of mortality and may have eye abnormalities.

To meet the nutritional demands of the high producing dairy cow, dietary supplementation to compliment the pasture is sometimes warranted. The addition of grain without supplementing the needed fat soluble vitamins (vitamins A, D and E) may lead to a deficiency.

Beta-carotene, the precursor to vitamin A, may also affect fertility. Animals fed adequate vitamin A levels, but limited in carotene have been shown to have irregular estrous cycles, higher rates of cystic ovaries and an increase in silent heats. Other research has shown no improvement in reproductive performance when feeding betacarotene. At the present, the research is conflicting with respect to the efficacy of beta-carotene's role on reproduction.

Vitamin A deficiency results in reproductive disorders such as delayed onset of puberty. Low conception rates and abortions in late pregnancy may be seen in deficient situations. An increased incidence of retained placenta is indicative of a vitamin A deficiency.

Severe deficiency will result in resorption

Vitamin D deficiencies result in suppression of the signs of estrous and delayed puberty. Calves are often born with rickets.

Alpha-tocopherol is the most biological

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Excess

Fluorine RDP

Energy Protein Calcium Phosphorus

active form of vitamin E and is the compound normally found in feed stuffs. Vitamin E has a role in the immune system. Vitamin E and selenium supplementation have been known to decrease the incidence of retained placenta, metritis and cystic ovaries. The time for uterine involution to occur in cows with metritis is also decreased with supplementation. The addition of both vitamin E and selenium is more effective than the addition of either alone.

Nutrient demands for maintenance and lactation take priority over that of reproduction; therefore the feeding p ro g r a m g re a t l y i n fl u e n c e s t h e reproductive performance of the animal, par ticularly in the high producing dairy cow. It is necessary to feed the dairy cow to optimize growth, milk production and reproduction.

In India’s most preferred Dairy Magazines

INR 100

HARBIL/2004/22481

Year.13 | Issue - 12 | December-2016

Postal Regn. No. PKL-62/2014-2016

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Prevention & Treatment of Bovine Respiratory Disease (BRD) in Dairy Cattle Dr. Santosh Shinde, Dr. Sanjay K Latkar, Dr. Amit Singh & Dr. S. Midhun Alembic Pharmaceuticals Ltd Mumbai

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neumonia/ Bovine Respiratory Disease (BRD) in cattle is a common and clinically emerging problem. It continues to causes severe economic losses due to health care cost, labor cost and production loss or even mortality. Multiple agents are often involved in the development of BRD/ Pneumonia.

Etiology: Mostly 3 factors involved like Bacteria, Virus & Stress. Bacteria: Pasteurella Multocida, Haemophilussomni, Mycoplasma Bovis & Arcanobacterium pyogenes. Virus: Herpes Vius, Bovine Respirator y Syncytial Virus, Parainfluenza-3 virus etc. Some of the viral agents may produce only mild clinical sign. When combined with other viral or bacterial agent and stress, clinical symptoms develop and even death may occur in extreme conditions.

Normally cattle carry one or more bacterial or viral agent in their upper respiratory system with no ill effect.

These agents mostly enter into lung when immunity get lowered. Sometime due to stress defensive mechanism goes down and infection is established resulting in BRD/Pneumonia. When infected animals come into contact with susceptible one, the chances of infection increases.

Clinical Signs Most common sign of BRD/ Pneumonia are nasal & eye discharge, fever, coughing, decreased appetite, varying degrees of breathing difficulty and noise, rapid breathing, droopy ears, open mouthed breathing

and death. These symptoms are varying according to stages and extent of the disease process.

Treatment The treatment of BRD/ Pneumonia is effective only when following principals are adopted. 

Early detection of disease, so that the sick animals can be treated and separated.

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Prompt initiation of effective treatment program or use of broad spectrum antibiotic like Moxel ,( Amoxicillin &Cloxacillin ) XCEFT ( Ceftiofur sodium)

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Treatment must continue for 48 hours even after signs have disappeared.

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Change to alternative treatment if there is no or poor prognosis after 24-48 hours

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Adopt the sound managemental practices

Criteria to decide which antibiotic to use

important criteria while selecting antibiotics.

Amoxicillin shows higher effective result in case of BRD/ Pneumonia in cattle. Along with antibiotic therapy there should have supportive treatment with NSAIDS. Aletol (Tolfenamic acid) M e l a m b i c ( M e l o x i c a m ) K E TO P ( Ke t o p rof e n ) w i l l h e l p t o t re a t inflammatory conditions related to BRD/ Pneumonia it also accelerate the prognoses .

Prevention Vaccine against certain infectious agents causing BRD/ Pneumonia is available. But it is not commonly practiced in India Management Stress is one of the major predisposing factors of BRD/ Pneumonia. It is always advisable to evaluate the level of stress in farm on regular basis. Formulate the best suitable stress management protocoluseof Khurak&Sharkoferrol is highly beneficial to minimize the stress level.

1. Mostly past experience will help to choose amongst the best alternative 2. Antibiogram in complicated cases.

3. Cost of antibiotics: In India cost factor play an important role in selection of antibiotics.

4. Route of administration: Doctors always prefers injectable route than oral because it is easy for administration.

5. Frequency of administration is an 09

OPTIMUM BREEDING EFFICIENCY AND MAXIMUM MILK PRODUCTION PROGRAMME

Dr. G. K. Goel General Manager (Technical) Indian Herbs Specialities Pvt. Ltd.

It is evident that the rural economy of India significantly depends on animal husbandry and dairying. Today, the human population is increasing while on the other hand land is decreasing due to heavy urbanization of rural areas. This is causing huge scarcity of green fodder cultivation. Besides, new rural generation is moving towards c i t i e s a n d t h e re b y t h e f a r m i n g community is on continuous decline.

Dairy farmers who were earlier rearing larger number of milch animals are now interested on rearing lesser number of milch animals with higher productivity.

This trend is on increase.

Therefore, for a profitable dairy farming, it is important that a cow should be able to deliver "A Calf A Year" and should remain in milk production for around 300 days. After calving, the cow should start producing milk which increases till the peak is attained in 40-50 days.

Thereafter, the milk production declines slowly and is completely stopped after around 300 days (Figure : 1).

At this time the physiological system of cow is geared-up for subsequent commencement of new cycle of milk production.

The period between last 3-6 weeks prior to calving and running through

first breeding 70 days postpartum, is the period of critical importance, for any dairy animal. During this time, the animal undergoes important metabolic & nutritional changes, involving reproduction, mammary growth and change in nutritional requirements etc., for getting prepared for calving and initiation of lactation. Since, the animal has to cope with the metabolic changes to meet the demands of the foetus and mammar y gland, it has var ying consequences on the performance during lactation, resulting into some avoidable problems which adversely affect breeding efficiency and milk production. Therefore, to attain optimum breeding efficiency and productivity from a dairy animal, the stress of calving must be effectively managed to reduce the incidence of p e r i - pa r t u r i e n t p ro b l e m s . S u c h problems are: 1. Problems that occur at or just before calving: (a) There is a significant increase in metabolism of cow during last 30 days of gestation and therefore, stage of Negative Energy balance.

Any disturbance in digestion, liver function & metabolism 3 to 6 weeks before calving and soon after calving, dairy cow enters a stage of Negative Energy balance and Fatty Liver with h i g h e r i n c i d e n ce of Pa r t u r i t i o n syndrome. The reason behind this is that energy output for milk production is higher than the energy intake from the consumed feed. Body reserves in the form of fat will be mobilized and this may lead to fatty liver and sub-clinical ketosis.

Ketosis is a metabolic disorder that is characterised by elevated concentrations of ketone bodies in blood, urine and milk. The disease mainly occurs in early lactation when body reserves are used to support lactation. The disorder can have a clinical and a subclinical presentation.

Clinical ketosis occurs less frequently than subclinical ketosis and affects individual animals in a herd; cows show a decrease in feed intake, weight loss, a drop in milk yield, acetone smell of breath, depression, and occasionally nervous signs.

Choline, a dietary constituent, considered as a vitamin, is metabolically essential. However, unprotected choline is broken down in the rumen and loses its effects. Since synthetic Choline chloride has its own limitations, it is absorbed very poorly from GI Tract and hence less bio-available.

Synthetic choline chloride gets converted into Trimethyle amine (TMA) in the body, which is toxic in nature. Further, synthetic choline being hygroscopic in nature, enhances oxidative destruction of other vitamins in the feed.

T h e re f o re , r u m e n p ro te c te d choline should be used as a preventive measure for avoiding fatty liver syndrome and ketosis around calving which improves milk production and reproduction parameters.

Therefore, herbal Biocholine, which contains natural, stable and highly bioavailable choline in conjugated / esterified form i.e. Phosphatidyl choline (PC), lecithins and equivalents along with other phospholipids and essential fatty acids. BioCholine also contains glycerols, phosphatidyl ethanolamine (PE), phosphatidyl inositol (PI) and phosphatidyl serine (PS) which play significant

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role in metabolism, enzymic modulation and biosynthesis of phosphatidyl choline. BioCholine also contains essential fatty acids in highly utilizable form which are efficiently used by animal systems to produce essential prostaglandins, necessary for maintenance of good health. Along with these essential fatty acids and other phospholipids they optimise fat metabolism and efficient dispersion of liver lipids and produce significant growth response.

BioCholine also helps to improve the integrity of hepatocytes, optimize liver function and enhance the synthesis and bioavailability of bile for optimum absorption and utilization of fats. (b) Metabolic dysfunctions such as milk-fever related to metabolic disturbances that occur at / after calving.

Milk fever (postparturient hypocalcemia or parturient paresis), is a complex metabolic disorder that occurs at the onset of lactation, primarily in dairy cattle characterized by reduced blood calcium levels. It occurs following parturition, at onset of lactation, when demand for calcium for colostrum production exceeds the body's ability to mobilize calcium.

Clinical symptoms of this disease include inappetence, tetany, inhibition of urination and defecation, lateral recumbency, and eventual coma and death if left untreated.

During the dry period dairy cattle have relatively low calcium requirements, while at parturition, the requirement for calcium is greatly increased due to initiation of lactation, when mammary drainage of calcium may exceed 50g per day. Due to this large increase in demand for calcium, most cows will experience some degree of hypocalcemia for a short period following parturition as the metabolism adjusts to the increased demand. When the mammary drain of plasma calcium causes hypocalcemia severe enough to compromise neuromuscular function, the cow is considered to have clinical milk fever.

Usually animal are fed with oral Calcium & Phosphorus mixtures, but due to cer tain reasons their absorption and bioavailability remain poor. Further, feeding more amount of Calcium and Phosphorus interferes with the bio-availability of other minerals such as Mg, Mn, Zn etc and may result in reduced growth of animals. MagaCal powder is a herbal feed supplement which helps to prevent and overcome Calcium and Phosphorus deficiency syndromes. This contains advanced complexing agent to form organic complex with dietary Calcium, Phosphorous and Magnesium to enhance absorption and bioavailability of these minerals from the diet. The natural Vitamin D metabolites of Magacal in highly bioavailable organic form increases the Calcium Binding Protein concentration in the intestine to enhance absorption and bioavailability of dietary calcium and phosphorus.

MagaCal ensures optimum absorption, bioavailability and utilisation of dietary Calcium and Phosphorus as well as Magnesium, with normal as well as deficient diets, maintaining proper Calcium : Phosphorus ratio. MagaCal reduces excretion of both Calcium and Phosphorus by 25% to 30% and thus ensures their higher retention and utilisation. Due to its advanced deliver y system, MagaCal facilitates the translocation of Ca, P and Mg ions to the sites of requirement in the body and safe excretion of their unutilized quantities as water soluble substances through the urine. MagaCal significantly improves bone-mineralisation, bone density and collagen biosynthesis with regular boneremodeling. It also contains Biotin like bioactives that help to improve growth and strength of hoof, feet

and bones. Supplementation of MagaCal in dairy animals during late gestation and early lactation helps to prevent Milk Fever and optimise milk production.

2. Problems that occur within the first 60 days of lactation (a) P o s t c a l v i n g r e t e n t i o n o f placenta which leads to toxaemia and uter ine infection with delayed uterine involution and failure of a cow to re-breed on time.

It is vitally important that a cow should normally shed placenta within 3 to 8 hours after calving and evince heat (oestrus) to be serviced and become pregnant at around 45-60 days of calving.

When the calf is born the placenta normally detaches within a few hours and is expelled. In most situations, the placenta is expelled within 12 hours of the birth of the calf. However, failure to expel fetal membranes within 24 hours after parturition is defined as a retained placenta. The incidence in healthy dairy cows is 5% to15%. However, cows those had retained fetal membranes in the past are at increased risk of recurrence of retained fetal membranes and develop metritis, ketosis, mastitis, drop in milk yield and even abortion at a subsequent parturition. Manual removal of the retained membranes is not recommended and is potentially harmful.

For the purpose, UtriFit, a herbal Uterine Tonic should be given to animal soon after calving which facilitates timely shedding of after birth uterine contents including placenta and helps speedy uterine cleanup and prevents uterine infection (metritis / endometritis) and toxaemia. UtriFit, separates the maternal and foetal cotyledons without tissue damage and helps in the expulsion of placenta promptly by inducing smooth and steady increase in the contractions of uterine muscles. This also controls and regulates lochial discharge

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and assimilation of nutrients and thus prevents the possibilities of energy deficit and metabolic disturbances, more particularly during inclining phase of milk production after calving. HB Strong also improves feed conversion efficiency to help optimum milk production, cost effectively.

thus avoiding the possibility of any uterine infection and promotes timely involution of the uterus and thereby reduces the unproductive inter-calving period.

The use of UtriFit soon after calving facilitates timely shedding of after birth uterine contents including placenta and helps speedy uterine cleanup and prevents uterine infection (endometritis) and toxaemia.

HB STRONG remarkably increases the ruminal bacterial and also protozoal concentration and their motility in rumen liquor for better digestion of the cellulose matter of the feed and thus renders energy supply for milk production.

(b) During first 60 days of lactation when milk production reaches to its peak, energy deficit may result into metabolic problems, due to low ingestion capacity and lack of appetite.

It is also now known that 6 weeks prior to calving it is important to maintain liver function and metabolism at optimum levels to meet higher energy requirements. A cow in milk requires about 1500g of glucose per day, out of which more than 60% is utilized for milk sugar synthesis.

There is a well-known relationship between the curves for the milk production, ingestion capacity and variation in live weight during a complete lactation cycle, particularly during early lactation.

In the first two months of lactation, the milk production gradually increases and reaches its maximum level, whereas the ingestion capacity follows a reverse curve and remains clearly reduced, provoking a loss of eight of animal (Figure-2). It is thus, important to enhance the feed intake capacity of a cow or buffalo, after calving and in early stage of lactation.

Therefore, use of herbal HB Strong ensures appreciable improvement in rumen functions. HB Strong (herbal digestive tonic) improves ingestion capacity & appetite and promotes digestion, absorption

The dairy animal with disturbed liver function, prior to calving, remains particularly prone to parturition syndromes after calving.

Since, very little glucose is absorbed from the alimentar y tract of ruminants and therefore, they mainly depend on liver for glucose s u p p l y. T h u s l i v e r p l a y s a n important role to meet the glucose requirement of ruminants by following ways:

Amino-acid biosynthesis and gluconeogenesis is done by liver to meet nearly 2/3 of glucose requirement of the ruminants.

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Conversion of propionic acid into glucose is done by the liver to meet nearly 1/3 glucose requirement.

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The building blocks, picked up from blood stream are processed by liver for milk production in the udder.

MeboLiv promotes optimal liver function and gluconeogenesis to efficiently meet the requirements of glucose for maximum milk

production. This also helps to prevent the impaired metabolism of carbohydrates and volatile fatty acids as well as fatty infiltrations of the liver which otherwise leads to energy deficit. © A cow should evince heat (oestrus) to be serviced and become pregnant at around 45 to 60 days of calving.

Failure of a cow to re-breed around 60 days post-partum, as a result of delay in the involution of uterus, anoestrus condition, cystic ovaries or uterine infection leads to longer dry and inter-calving period & thus reduces the overall efficiency of milk production.

The improvement of reproductive and milk production performance of dairy animals is a primary issue facing the Veterinarians. The increasing incidence of infertility in dairy cattle, buffalo and other animals is one of the major problems which results in severe economic losses in dairy farming.

Prajana HS is a non-hormonal and completely herbal preparation, rich in special tri-enoic fatty acids, which the body uses as precursors for prostaglandin bio-synthesis.

This helps to coordinate ovarian functions and thus produces timely oestrus and ovulation. Prajana HS helps to bring about release of hormones in normal cyclic pattern, leading to pregnancy. Therefore, Prajana HS can be used to maintain the reproductive cycle of the cow, buffalo, sheep and goat etc. at regular rhythm and high pitch.

Use of Prajana HS regulates reproductive cycle in a natural way for optimal fertility and to help safe and timely re-breeding of the dairy animals. Prajana HS has shown much better results than hormonal preparations to treat the anoestrus condition, without causing any side-effect which are associated 12

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with hormonal products. Moreover, hormonal therapy is not recommended for prophylaxis while herbal Prajana HS can be s a f e l y u s e d a s p ro p h y l a c t i c measure, to minimize waste period and achieve "A Calf A Year".

Prajana HS is safe and dependable, is being used increasingly at farms in India, UK, Italy and other countries to achieve "A calf a year" in a simple and practical way and for reducing unproductive intercalving period. (d) A d e q u a t e d e v e l o p m e n t o f tissues responsible for milk production to produce optimum milk during lactation.

The milk producing system of a cow which was earlier dormant before calving requires to quickly activate the total functioning of entire system involved in milk production.

Therefore, stimulation of lactiferous tissues and physiological process of lactation to produce optimum milk is necessary.

Administration of LactMore after calving not only helps in complete over hauling of milk producing system but helps in adequate development of tissues responsible for milk production. LactMore stimulates lactiferous tissues and physiological process of lactation to produce optimum milk yield due to its galactopoietics effect and the milk yield remains at significantly higher level even after the discontinuation of LactMore administration.

LactMore also helps in efficient utilization of absorbed nutrients in body tissues and mammary glands for optimum production of total volatile fatty acids, specially Acetic Acid and Propionic Acid and complete let down of milk from udder. Interestingly, LactMore also facilitates continuance of inclining phase of milk production after parturition beyond usual period of 40-50 days to another 2-4 weeks to attain higher peak and obtain significantly higher milk production in the same lactation.

It is, therefore, vitally important that above problems are minimized or prevented in order to get `A calf A Year' and the objectives of Optimum Breeding Efficiency and Maximum Milk Production are achieved purposefully for a profitable dairy farming.

The above products are produced under strict quality control of harvest, storage and processing of herbal ingredients. The quality control & standardization of each batch of every product is achieved by finger printing using most modern and sophisticated scientific equipments like HPTLC, HPLC etc. Like thumb impression of two individuals can never be identical, so it is for finger print of any plant constituent chromatogram. This forms the basis of standardization of herbal raw materials and polyherbal formulations and feed-premixes. There is no withdrawal period for these natural products and they do not have any residual problems. These products work the way Nature works.!

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AZOLLA AS A CATTLE FEED IN MILK PRODUCTION Tamizhkumaran. J 1* 1 Teaching Assistant, Department of Veterinary and Animal Husbandry Extension Education, Rajiv Gandhi Institute of Veterinary Education and Research, Kurumabapet , Pondicherry – 605 009. *docjtk@gmail.com (corresponding author)

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Tamizhkumaran J Introduction Azolla is an aquatic floating fern, found in temperate climate suitable for paddy cultivation. The fern appears as a green mat over water. The Blue Green Algae cyanobacteria (Anabaena azollae) present as a symbiont with this fern in the lower cavities actually fixes atmospheric nitrogen. The rate of nitrogen fixed is around 25 kg/ha. As green manure, Azolla is grown alone for two to three weeks in flooded fields.

Afterwards, water is drained out and Azolla fern is incorporated in the field b e f o re t r a n s p l a n t i n g of pa d d y.

Otherwise, 4-5 q of fresh Azolla is applied in standing water one week after planting of paddy. Dry Azolla flakes can be used as poultry feed and green Azolla is also a good feed for fish.

It can be used as a bio-fertilizer, a mosquito repellent, in the preparation of salads and above all as a bioscavenger as it takes away all heavy metals.

Stepwise cultivation method 1. A water body is made, preferably under the shade of a tree, with the help of a silpauline sheet. Silpauline is a polythene tarpaulin which is resistant to the ultra violet radiation in sunlight. A pit of 2 x 2 x 0.2 m is dug as a first step.

4.

All corners of the pit should be at the same level so that a uniform water level can be maintained. The pit is covered with plastic gunnies to prevent the roots of the nearby trees piercing the silpauline sheet, which is spread over the plastic gunnies.

About 10 – 15 kg of sieved fertile soil is uniformly spread over the silpauline sheet. Slurry made of 2 kg cow dung and 30 g of Super Phosphate mixed in 10 litres of water, is poured onto the sheet.

More water is poured on to raise the water level to about 10 cm.

About 0.5 – 1 kg of fresh and pure culture of Azolla is placed in the water. This will grow rapidly and fill the pit within 10 – 15 days. From then on, 500 – 600 g of Azolla can be harvested daily. A mixture of 20 g of Super Phosphate and about 1 kg of cow dung should be added once every 5 days in order to maintain rapid multiplication of the

Azolla and to maintain the daily yield of 500 g.

5. A micronutrient mix containing magnesium, iron, copper, sulphur can also be added at weekly intervals to enhance the mineral content of Azolla.

Azolla production 1. It is important to keep Azolla at the rapid multiplication growth phase with the minimum doubling time.

Therefore biomass (around 200 g per square meter) should be removed every day or on alternate days to avoid overcrowding.

2. Periodic application of cow-dung slurry, super phosphate and other macro and micronutrients except nitrogen, will keep the fern multiplying rapidly.

3. The temperature should be kept below 25°C. If the temperature goes up the light intensity should be reduced by providing shade. If possible, it is best to place the production unit where it is shady.

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4.

The pH should be tested periodically and should be maintained between 5.5 and 7.

5. About 5 kg of bed soil should be replaced with fresh soil, once in 30 days, to avoid nitrogen build up and prevent micro-nutrient deficiency.

6. 25 to 30 percent of the water also needs to be replaced with fresh water, once every 10 days, to prevent nitrogen build up in the bed.

7. The bed should be cleaned, the water and soil replaced and new Azolla inoculated once every six months.

8. A fresh bed has to be prepared and inoculated with pure culture of Azolla, when contaminated by pest and diseases.

9. The Azolla should be washed in fresh water before use to remove the smell of cow dung.

Harvesting and preparing Azolla as livestock feed 1. Harvest the floating Azolla plants using a plastic tray having holes of 1 cm2 mesh size to drain the water.

2. Wash the Azolla to get rid of the cow dung smell. Washing also

helps in separating the small plants which drain out of the tray. The plants along with water in the bucket can be poured back into the original bed.

3. For use as a livestock feed, the fresh Azolla should be mixed with commercial feed in 1:1 ratio to feed livestock. After a fortnight of feeding on Azolla mixed with concentrate, livestock may be fed with Azolla without added concentrate.

Advantages of Azolla 1. It easily grows in wild and can grow under controlled condition also.

2. It can easily be produced in large quantity required as green manure in both the seasons – Kharif and Rabi.

3. It can fix atmospheric CO2 and nitrogen to form carbohydrates and ammonia respectively and after decomposition it adds available nitrogen for crop uptake and organic carbon content to the soil.

4. The oxygen released due to oxygenic photosynthesis, helps the respiration of root system of the crops as well as other soil microorganisms.

5. It solubulises Zn, Fe and Mn and

make them available to the rice.

Azolla suppresses tender weeds such as Chara and Nitella in a paddy field.

7. Azolla releases plant growth regulators and vitamins which enhance the growth of the rice plant.

8. Azolla can be a substitute for chemical nitrogenous fertilizers to a certain extent (20 kg/ha) and it increases the crop yield and quality.

9. It increases the utilisation efficiency of chemical fertilizers. 10.It reduces evaporation rate from the irrigated rice field.

Nutrition value in Azolla Azolla is very rich in protein (25-35%), Calcium (67 mg/100g) and Iron (7.3 mg/100g).

Note: In case of severe pest attack the best option is to empty the entire bed and lay out a fresh bed in a different location.

6.

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16

NEWS

Bryans new President of IDF D

r. J u d i t h Bryans, chief executive of Dairy U.K. and former director of the UK's Dairy Council, has been elected as I President of the International I Dairy Federation, the global Dr Judith Brysns body for the dairy sector.

'To know that the membership has the confidence and trust in me to have voted for me is absolutely fantastic. I'm honoured to have been given this position to help the organisation move forward and make it even stronger, "she says Bryans is the first female president in its history she emphasizes. IDF's role as being one strong global voice that can create consensus within the dairy sector. She succeeds Fonteira's Jeremy Hill in the post.

Bryans has a PhD in Nutrition and quickly became chief executive of the UK's Dairy Council. "During my time at the Dairy Council I spent a lot of time realizing that when you talk about the world these days, it's all connected.

When I started in nutrition, it was all about makingsure people got enough food to eat, to meet their needs. Then it broadened, if we're talking about sustainability and sustainable diets and the environment you must think about the economic impact. It not only affects livelihood, but it also affects trade."

Later Bryans took over as chief ex ecutive of Dairy UK, which is a trade association representing processors and farmers in the UK. Bryans notes of IDF, "It has been really important in making sure that the role of the dairy sector is not lost amongst the sea of voices from other sectors Andfightingfor the fact that animal based products really do play a role in people's livelihoods, in nutrition and in sustainability" "My goal in the coming years, or say my priority, is to ensure that we deliver against the strategy that we've put in place.

Further more, we have to make sure the message gets out in a clearer fashion, to improve our communication and to extend our membership."

Parag Milk Foods plans to open 120 to 150 Gowardhanshopees by March 2017

P

arag Milk Foods plans to open 120 to 150 Gowardhanshopees by March 2017 and has started its pilot in Hyderabad. This Pune-based company has second largest share of India's cheese market, is present in bom packaged milk and milk products.

Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd stated mat Parag plans to transform its existing shops in Maharashtra to the uniformformat to be designed under Gowardhan Shoppe on franchise basis and also plans to expand the number of brands it owns from existing four to total of seven by the end of next year.

'Milk Rich' will be the fifth brand of the company in dairy whiten er category. "It will not be just re-branding of the existing Gowardhandairy whitener.

We will be launching an entirely new product of a better quality man the existing one," said Israni.

We will be launching its sixth brand in the categoryof whey products and are about to complete the setting up of a separate factory for whey consumer products like protein mix powder," saidDevendra Shah, Chairman, Parag Milk Foods.

Cargill feed plant for North Indian Cattle

T

o provide high-quality, nutritious and safe feed to dairy farmers in Punjab, Haryana, Uttar Pradesh and Rajasthan animal nutrition company Cargill has inaugurated a new Rs 88 crore feed plant in Bathinda, Punjab in the presence of Union Minister of Food Processing Industries, HarsimratKaurBadal and the Deputy Chief Minister of Punjab, Sukhbir Singh Badal. The plant will produce 10,000 metric tons of feed per month and feed 75,000 cows per day Sukhbir Singh Badal said, "We believe this new dairy feed plant will provide quality feed and introduce latest know-how which will help our dairy farmers earn better yields and contribute to the progress of Punjab.

We expect Cargill to share their global experience with the region's farmers which will help put Punjab on a global map with other leading model dairy regions across the world."

In 2008, Cargill's animal nutrition business began working with dairy farmers in the country to optimize farm management techniques and boost milk productivity Every week, the company sent a team of veterinarians and sales personnel to share its expertise, conduct farmer group meetings and raise a w a r e n e s s of w a y s t o i n c r e a s e productivity. Working with dair y operations of all sizes — from five cows to 100 —Cargill teams educated nearly 30,000 farmers on nutrition and farm management best practices in2014 alone. Managing Director for Cargill's complete feed and nutrition business in India, AchyuthIyengar, stated: "We have been catering to the Punjab dairy farmer for more than 10 years now. The continued trust of the dairy farmers in our feed products has encouraged us to build and invest in this new facility Through this plant, we will be able to expand our supply of high-quality, safe and nutritious feed and services in the state of Punjab."

17

NEWS Amul brand to pay its milk producer members directly into their bank accounts

G

CMMF, which sells products under the ' Amul brand, today said it has taken all necessary steps to pay its milk producer members directly into their bank accounts.

Already, 60 percent of its milk producer members have bank accounts and the cooperative is taking steps to open new ones for those who do not have at present, it said.

has asked all dairy unions to help farmers open their accounts in the next couple of months.

GCMMF and its 18 associated milk unions

"In view of the demonetisation of currency notes by central government, we have made necessar y arrangement to pay milk producer members for their milk price through direct credit in their bank account," Gujarat Cooperative Milk Marketing Federation (GCMMF) Chairman Jethabhai Patel said.

are paying around Rs 450 crore on a weekly basis to 36 lakh milk producers through 18,500 milkcooperatives in Gujarat, Patel added.

The cooperative is in the process of opening bank accounts of those milk producers who do not have them at present, he said, adding that GCMMF

Noting that rural milk producers are facing shor tage of cash due to demonetisation of currency notes and restriction by RBI on District

C o o p e r a t i v e B a n k s , Pa te l s a i d , " H o w e v e r, c e n t r a l a n d s t a t e governments have made alternative arrangements with the help of RBI for cash disbursement through District Cooperative Banks to milk producers."This will help milk producers meet their daily expenses related to animal husbandry and other requirements, he hoped.

Patel also said there has been no impact of demonetization of currency notes on milk procurement and sale of milk in the market so far. "In fact, milk procurement of member unions of GCMMF has increased," he added.

T h e c o o p e r a t i ve h a s n e a r l y 6 0 processing plants, of which 40 are in Gujarat only. There are 18 member unions of GCMMF associated with more than 36 lakh farmers across 18,600 villages of Gujarat.

FSSAI included camel milk in its edible category

C

onsidering Camel's milk health benefits, country's food authority has included it in the edible category setting separate standards for it and thus opening doors for its marketing.

The Food Safety and Standards Authority of India (FSSAI) swung into action after it received requests from several quarters, including the National Research Centre on Camel, Bikaner, and the government of Gujarat for inclusion of camel milk under the Food Safety Standards, 2011, following which the FSSAI's task force on milk and milk p r o d u c t s d i s c u s s e d t h e m a t t e r, takinginto consider ati on the inform ati on and data provide dby the centre at Bikaner and the Gujarat government.

National Dairy Research Institute (NDRI), a premier organisation providing research and development support for diary development programmes of India, to carry out a statistical analysis of the data pertaining to 2,535 samples of camel milk.

Camel milk is considered to be a rich source of proteins with potential antimicrobial and protective activities.

Significantly a Kutch-based dairy is already in the process of setting up India's first camel milk processing unit.

Kutch area has about 12,000 camels.

Taking the note of the statistical analysis of thedata which suggested both fat as well as solid-not-fat (SNF) content in camel milk normal, the FSSAI decided to frame the standards, specifying the minimum content of milk fat and milk solids-not fat in camel milk i.e. 3.0 per cent and 6.5 per cent respectively applicable all over India.

The standards are in the draft stage and the final notification of the same is likely to come soon.

Importantly camel milk is widely consumed in West Asia due to its immense health benefits. The milk processed in Kutch dair y will be marketed by milk gjantAmul.

According to Union agriculture ministry's 19th livestock census report of 2012, there are about 4,00,000 camels in India, of which milch camels are estimated to be around 210,000.

The task force has also asked the 18

NEWS Domestic Milk & Milk Products Price Milk production in India grew by Skimmed Milk Powder Price (Rs Kg) 230.00 215.00 235.00 235.00 230.00 200.00 221.00 201.00 220.00

Brand Gopaljee Krishna Madhusudan Param Paras Nova Gokul Sagar Saurabh

Brand Amul Gokul DMS Mother Dairy Vita Verka

Butter Pack Size 500 gms 500 gms 500 gms 500 gms 500 gms 500 gms

MRP (Rs) 205.00 190.00 175.00 204.00 187.00 200.00

Brand Amul Anik DMS Gokul Milkfood Mother Dairy Vita Verka Gowardhan

Ghee Pack Size 905 gm (refill) 898 gm (refill) 1 ltr (polypack) 1 ltr (polypack) 898 gm (refill) 902 gm (refill) 1 ltr (Mono pack) 1 ltr (Mono pack) 905 gm (refill)

MRP (Rs) 420.00 440.00 400.00 400.00 450.00 415.00 408.00 390.00 440.00

For further details contact:

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M

ilk production in India grew by 6.7 per cent in 2015-16 Union Agriculture and Farmers Welfar e Mini sterRadha Mohan Singh said.

Minister added the Indi a has achteved4.2 per cent average growth in milk production, against the world average of 2.2 per cent based on available statistics, he said that per capita availability of milk is likely to go up from the existing level of 337 gram to 500 gram daily by the year 2021-22.

A sum of Rs 2,242 crorewillbe spent on reaching the target, Singh said at a conference organised by National Dairy Development Board (NDDB) here.

Singh said that India has been ranked first in milk production in the world for the past 15 years and credit for this goes to the small milk producers.

He said demand for milk and milk products was I ncreasing and was likely to go up to 24 croretonnes by2025.

Singh said that the ministry has taken several steps, including Gokul Mission to increase milk production "Under this mission for the year 2014-15 to 2016-17, a provision of Rs 500 crore was made. NDDB with the assistance of the World Bank and the central g o v e r n m e n t h a s t a ke n s e v e r a l m e a s u re s underNational Dairy Scheme Phase 1. It includes a genetic improvement among bovine 5 betterment of rural infrastructure in dairy and to provide better opportunities for milk vendors," Singh said.

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The minister also participated in a programme organized by the Society of Pesticides Science India at National Agricultural Science Complex (Pusa) in Delhi. He said that various crop maladies and pests made an adverse impact on food grain production.

"Owing to these pests and maladies, the crop production on global level is reducing by 15 to 25 per cent every year," he said.

19

NEWS Odisha Cooperative plans to double Mother Dairy to sell only fortified milk in milk processing capacity

I

n a bid to expand procurement base among dairy farmers, state ownedO d i s h a St a t e C o o p e r a t i v e M i l k Producers Federation (OMFED) has decided to double its milk processing capacity in the next three to four years.

The move comes after many farmers spilled milk on road a few months back in protest against the state federation's refusal to accept all the milk brought by the farmers to the collection centres of OMFED.

OMFED Financials ( Crore) Turnover 750 600 465

523

450 300 150

0.31

4.89

2011-12

2012-13

plants in Cuttack district in the next couple of years. Besides, consultancy firm MPCON has agreed to set up a one lakh litres daily milk processing capacity for OMFED in the next two years. "By 2020, we should be able to handle more than 10 lakh kg of milk daily," MadhusudanPadhi, managing director, OMFED, said.

Earlier, for increasing milk processing capacity of OMFED a detailed project report was prepared by IDMC, a subsidiary of NDDB. The project will be completed within a Net Profit period of two to three years. Milk , 683 674 c u r d , g h e e , 598 indigenous milk products, flavoured milk , paneer, and milk powder will be produced in the plant proposed at 0.27 2.26 24.04 Choudwar in Cuttack district.

2013-14

An OMFED official said that it had to scale down investments in milk processing capacities due to net losses from operations. This has resulted in one of the biggest milk federations in eastern India, affiliated to National Dairy Development Board (NDDB), reporting a huge loss of Rs 24 crore in FY16 against a profit of Rs 2.2 crore in 2014-15.

Recently, NABARD had sanctioned Rs 245 crore under the Rural Infrastructure Development Fund (RLDF) to the state government for augmenting milk processing capacity of OMFED by five lakh kg daily. Currently the state federation processessimilar volume of milk daily in four plants — Bhubaneswar, Bargarh, Sambalpur and Rourkela. Following Nabard's soft loan, OMFED will set up the new processing

During 2011-12 to 2015-16, the daily procurement of milk by OMFED has increased by 42% to 5.2 lakh kg from 3.7 lakh kg. OMFED at present has the capacity to process around 5 lakh kg of m i l k d a i l y. " W i t h o u t i n c re a s i n g processing capacities we can not increase procurement of milk," Padhi said.

2014-15

2015-16

According to OMFED officials, the federation collects 5.2 kg of milk a day from dairy farmers through 3,762 village cooperative societies. Around 80% of the OMFED's income from selling milk is disbursed among the 2.8 lakh dairy farmers in the state. The federation has a target to collect an average of 5.9 lakh kg of milk daily from farmers during the current year against 5.26 lakh kg collected per day during the last fiscal.

NCR by year-end

M

other Dairy will only sell milk fortified with Vitamin 'A' and D' in the national ^capital region as part of its effort to address malnutrition.

Mother Dairy sells about 30 lakh litres of milk per day, including token and poly-packed, in the Delhi-NCR and this entire quantity would be now fortified with Vitamin A&D. The company has about 800 milk booths and 400 'Safal' retail stores in the NCR. Mother Dairy Managing Director S Nagarajan said, "we are already adding Vitamin A in our token milk sold at milk booths. Now, We have decided to add Vitamin A & D in both token milk and poly-packed and by end of this year, we will be selling only fortified milk in Delhi-NCR," he added. " The company is taking this initiative as a large part of population is having deficiency of micro-nutrients, added Nagarajan. The fortification of milk with Vitamin A&D will cost around 25 paise per litre and the same would be absorbed by the company. Also the company would follow the standards fixed by the Food Safety and Standards Authority of India (FSSAI) on fortification of food.

FSSAI has developed comprehensive standards for fortification in wheat flour, rice, edible oil, salt and milk. The regulator has made these standards operational at the draft stage only and would issue final notification after making changes based on suggestions from stakeholders.

As per this standards, fortification of salt can be done with iodine and iron, while vegetable oil and milk can be fortified with Vitamin A&D; wheat flour and rice with iron, folic acid, zinc, vitamin B12, vitamin A and some other micro-nutrients.

20

NEWS Amul starts selling food items under Amul Green

D

aily cooperative giant Gujarat Cooperative Milk Marketing Federati on (GCMMF) has set up a retail outlet and restaurant over a 5,200 square feet area atAnandnearAmul Dairy.

Confirming the development, a first for the company GCMMF managing director R S Sodhi said they had space available at the spot, and thought of experimenting with the set-up. 'It is still a small form at there. We would also be selling pulses, spices, grains, oil etc. under the Amul Green brand from that store," he said.

Sodhi added, the restaurant (named Amul Foodland)isaquick service one and it would serve items like burgers and patties. While some see this as Amul's tryst with modem retail, Sodhi clarified that as of now there were no plans of replicating the same in other regions. The area was previously rented to a restaurant.

The retail outlet would sell around 6,500 items including food and other products. The cooperative is selling food items like oil, nuts, spices, grains and pulses under the Amul Green brand at the retail outlet. These are being procured in bulk by the cooperative and are packaged and sold under the Amul Green brand. The idea is to procure directly from farmers so that they get better prices for their produce.

Amul officials said on an average a turnover of Rs 8 lakh per day was expected at the retail outlet and restaurant.

GCMMF is India's largest food products marketing organization. It registered a 67 per cent rise in its turnover to Rs 23,004 crore duringFY16. It has, in fact grown by 187 per cent in the past six years, which implies a cumulative average growth rate of 19.2 per cent during the period. The group turnover of GCMMF and its constituent member unions, representing unduplicated

turnover of all products, sold under the Amul brand was Rs 33,000 crore ($3 billion).

Rapidly moving up the global rankings, Amul is now ranked as the world's 13th largest dairy organisation, according to data released by the International Farm Comparison Network. Amul is ranked well ahead of other dairy firms such as Land O'Lakes & Schreiber Foods of the US, Muller of Germany Group Sodiaal of France and Mengniu of China.

Earlier this week, Amul was listed India's most attractive food and beverage (F&B) brand out of 156 brands in the super category in the "Attractiveness India's Most Attractive Brands Report'

by TRA Research. It climbed 31 ranks over last year and rose to become India's 32nd most attractive brand this year, leapfrogging top F&B brands like Pepsi, Nestle, Britannia and Coca-Cola.

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in this context we see a very positive Cheese, butter, is metabolic response. You can base your e n e r g y i n your diet on either good for heart

S

tudy decodes how French dodge heart disease despite high fat diet fatty foods such as cheese, butter, and cream are often considered among the main culprits of heart disease but according to anew study a dtethighin saturate d fats c oul d in fact bring signific ant he alth benefits.

Eating more naturally high fat foods while limiting the amount of carbohydrates did not cause an increase in harmful cholesterol, researchers at the University of Bergen in Norway found Simon Dankel, who led the study said that the research showed the human body "can do perfectly well with fats as its main energy source".

'People will say 'you can't lose weight you can't go on any diets with saturated fats, no matter what'," said Dankel. "But

carbohydrates or fat It doesn't make a big difference."

Several health guidelines advise people to eat less saturated fats, because a diet high in them can raise the level of cholesterol in the blood It is recommended that men eat no more than 30g of saturated fats a day and worn en no more than20g. Around 40 obese men took part in the study which Dankel said was more strictly controlled and therefore more reliable than previous research into low-carb diets Half were given a strict low-fat highcarb diet, while the others ate fewer carbohydrates but doubled their intake of saturated fats, with 24% of their entire energy intake for one day coming from butter alone.

"We emphasised dairy fats especially. The people were eating cream and butter, and some coconut oil, said Dankel, who

stressed the diet didn't include processed fats found in junk food Both groups ate plenty of vegetables and neither exceeded anintake of 2,100 calories a day.

By the end of the study, both groups had lost an average of 12kg most of which was body fat lowering their risk of obesity-related diseases such as high blood pressure and diabetes.

Dankel said the new research questioned "the alleged strong adverse effect of saturated fats on health, which hadn't been tested as directly before".

The research could help explain the socalled 'French paradox', in which low rates of heart disease in France occur alongside diets relatively rich in saturated fats.

21

NEWS Hatsun Agro charts Rs. 850-crore expansion

H

atsun Agro Product Ltd has c h a r te d o u t a R s 8 5 0 - c ro re expansion plan over the next itwo years through market penetration and exploring new horizons.

This is a key strategy for the Rs 3,500crore private sector dairy player, which has grown at 18 per cent CAGR over the last five years.lt has grown three times the industry average in this period, which it hopes to sustain over the next three years with investments in procurement and marketing infrastructure, said RG Chandramogan, Managing Director. Wind faun The company will commission a 22 MW captive wind farm by the fourth quarter of the current year and add about 6 lakh litres of milk and curd processing units at Dharapuram, near Coimbatore Andhra Pradesh by March 2018.

This will add 20 per cent to its existing processing capacity.

The wind farm will meet over 80 per cent of its power requirement, he said.

The company is also investing in rapid milkchillers, which have been developed by it incollaboration with an US company.

The funding will be through internal accruals andbank debt, he said, HatsunAgro, the largest privatesector dair y company in the domestic markethas a 14 per cent share of the market of milk andcurd in South India (excluding Kerala), which isestimated at 135 lakh litres a day.

Hatsunhas a set a target of 20 per cent market share in the next three years, Chandramogan said.

The flagship Arun Ice Creams brand, which is strong in Tamil N adu and south Kamataka, will enter Andhra Pradesh, Telangana, North Karnataka, apart from Kerala and parts of Maharashtra andOrissa.

It will also be more aggressively marketed

Seminar Discusses 'Dealing Strictly' with Milk Adulterators

D

espite being the fourth largest milk producing countr y with an annual production of 42 million tons, Pakistan faces a serious issue of milk adulteration, which should be dealt with strictly. This was the essence of the speeches delivered at the seminar on 'Milk Adulteration' jointly organised by the Lahore Chamber of commerce and Industry (LCCI) and Dairy Development Department,LCCI officials and Livestock Secretary Naseem Sadiq were among those who addressed the seminar, All participants shared the view that strict action was needed against the adulterator who was not only putting human lives at risk but also damaging

the image of the country, They said that the phenomenon of adulteration of food, particularly milk, has become one of the most serious problems in the country, Punjab Secretary for Livestock and Dairy Development Naseem Sadiq said that soon a complaint cell will be established to address the issue of milk adulteration, He said that demands of milkmen are under consideration, while a direct link between them and consumers would be established as the middle man is responsible for milk price hike and adulteration.

in its existing markets. The chain of 120 Ibaco chains will also be expanded by about 25-30 outlets, he said.

The company has informed the BSE that its feed mill capacity at its Palani unit is being augmented to 15,000 tonnesper month from 5,000 tonnes.

Financial performance HatsunAgro has announced a first interim dividend of Rs 1 (100 per cen$ a share of Rs 1 for 2016-17.

For the quarter endedSeptember 30, 2016, the company reported a net profit of rs 32.15 crore on a total income of Rs 1,000 crore. During the corresponding period in the previous year, it reported a net profit of Rs 31 crore on an income of Rs 852.95 crore.

The profit after finance costs and before tax has jumped 16 per cent to Rs 45.83 crore( Rs 39.55 crore).

On the BSE, the company's shares closed 3 per cent higher at Rs 351.70 over the previous close ofRs. 341.70.

Tamil Nadu imports 540 jersey cows from Switzerland

A

round 540 jersey cows have been imported from Switzerland as

part of a cattle breeding programme of the Tamil Nadu government.

Sources said the cows arrived at Chennai airport on Tuesday in a Qatar Airways freighter plane. They were housed in crates and were handed over to the officials on Wednesday. An official said, "They were imported by animal husbandry department through

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Union ministry. Around 1,000 cows were ordered for the country. Kolkata received 500 and the rest, around 540, reached Chennai." Foreign breeds are usually imported once in two years for farm use.

22

NEWS Global dairy prices rocket

A

GLOBAL dairy price rally which has Australian exports now trading at close to 30 per cent above the average f o r t h i s d e c a d e h a s g i ve n m i l k producers cause to expect stronger opening farmgate prices.

Australia, of course, is also in the midst of a low farmgate price fuelled milk production plunge.

However, it is unlikely even a substantial upward shift in their returns would turn around the pattern of decreasing Australian milk supply in 2017, farm leaders and market analysts say.

The latest Dairy Australia figures show national production was down 9.4pc year-on-year at the end of November, with Tasmania, South Australia and Victoria showing the largest declines.

Given the degree to which herds have been trimmed and the severe lack of cash flow on dairy farms, it could be two years before the production decline levels out, they say.

NAB agribusiness economist Phin Ziebell said while this season had seen some step-ups, Australian farmgate prices had not risen to the extent of global prices.

Rabobank's latest Dairy Quarterly shows the rocketing of global prices, which saw whole milk powder prices increase by more than 45 per cent in the last half of 2016, has come on the back of a sharp production drop in the key dairy export regions of Australia, New Zealand and Europe.

“However New Zealand, which is much

That has coincided with stronger demand from the United States and Europe.

T h e N a t i o n a l A u s t r a l i a n B a n k 's weighted Australian dairy export price indicator is up 57 per cent since July last year, showing prices are at their highest level since March 2014.

dairy exporters, production late last year was down 4.5 and 2.4pc respectively year-on-year.

“However, the combination of low farmgate prices and high cull cow prices saw a thinning out of herds and these will take some time to replace.”

Farmer group president with industry advocate Dair y Connect Graham Forbes said the heavy cow cull rate courtesy of high meat prices over the past year, and the fact a big number of export heifers were sold off prior to that, would put a big dent in the turnaround in production.

“Farmers will also be looking to get money in the bank and will likely be reluctant to move ahead until they are in a positive cash flow situation,” he said.

“Even next year, any production increases will be subdued. A significant kick-up is probably two years away at least.”

more export focused, has seen the forecast farmgate price reach NZ$6 per kilogram milk solids via Fonterra,” he said.

The speed of the recovery appears to have exceeded expectations.

All forecasts are for Australian milk production to be well down this season, settling at a level which will be the lowest in more than 20 years.

NAB's Head of Agribusiness for Victoria Roger Gaudion said in NZ and the European Union, the world's two largest

“If we see higher farmgate prices, it is likely that production will at least partly recover, particularly with the low cost of

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feed at present,” Mr Ziebell said.

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Given that, and the likelihood that any significant recovery in exportable volumes out of New Zealand will not come until the latter half of 2017 - and combined with forecasts China is set to make a meaningful return to the international market - Rabobank believes the current world price rally has further upside to come.

However, senior dairy analyst Michael Harvey warns the recovery will be 'bumpy', as prices across the dairy complex become increasingly divergent.

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23

NEWS Queensland milk producers fight to hold farmgate price

C

hairman of collective bargaining group Premium Milk, Gympie's John Cochrane ALL eyes are on estranged negotiations between Queensland dairy farmers and big processor Parmalat, with the outcome touted to set the scene for this year's opening milk farmgate prices.

Parmalat's northern suppliers are now operating outside of contract, in most cases at a 3 cents per litre price discount, because negotiations with the processor that began last April have stalled.

With all suppliers' contracts, which range from one-year to five-year deals, expired as of the start of January, negotiations have entered the arbitration phase - for the first time since deregulation of the dairy industry at the start of last decade.

some people think.

“More impor tantly, customers in Queensland would prefer to buy a quality, local product rather than milk carted 1200 kilometres.”

Parmalat has declined to comment, however farmers said the company was arguing it was no longer competitive with its opposition's prices.

Chairman of collective bargaining group Premium Milk, Gympie's John Cochrane said farmers were hurting but determined to stay the course.

“There is a reduction in volumes being produced throughout Australia and a bigger percentage drop to come in autumn,” he said.

“Milk from Victoria is not as available as

“The fact some processors are still trying to push the Victorian reductions through the system is very disappointing,” he said.

Mr Cochran said what really bothered farmers was that the 'buy branded, buy local' campaign mid last year made it ver y obvious the consumer was prepared to pay extra for quality local products but supermarkets and processors were not driving that home.

“We've seen no sign of the rally in global prices flowing back to the farmgate yet,” he said.

Capitalising on that consumer trend would bring the extra margin back to farmers and allow the northern dairy industry to survive, he said.

“A lot is riding on what happens in Queensland. It will be a game changer for the industry if those farmers are able to maintain their position.”

“If retail milk went up 10c/ l, that would

Mr Forbes said New Zealand farmers were predicting being paid over $6 a kilogram milk solids during the next financial year, a big step-up on the $4 range, where their price has sat for the last few years.

Against a backdrop of rallying global prices and declining production in Australia, milk producers around the country are furious the nor thern processor is pushing for downward movement on farmgate prices.

Queensland producers said Parmalat had offered a pay drop in excess of 1.5c/l, which would not be sustainable.

production had come so far back and world prices were firm.

return farms to profitability,” Mr Cochran said.

“With the average person drinking 100l per year, that equals just $10 per year per person to have a viable dairy industr y in northern NSW and Queensland.”

Gloucester milk producer Graham Forbes, from the farmers' group of NSW advocate organisation Dairy Connect.

Victorian farmers appear to be looking for a price above $6/kg and northern NSW and Queensland producers say north of 60c/l is both realistic under current market dynamics and necessary for long-term sustainability.

Mr Forbes said the reality was the recovery of Murray Goulburn would be the most dominant factor influencing what opening prices were likely to be.

Farmer leaders from both NSW and Victoria are very concerned about other processors 'following suit' come June should Parmalat's bid to reduce farmgate prices be successful.

President of the farmers group of NSW advocate organisation Dairy Connect, Graham Forbes, Gloucester, said all signs were showing farmgate prices should be strengthening, given 24

NEWS Milk Mantra Raises to Expand Operation in East India

Milk Mantra announces investment from Neev Fund

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ilk Mantra announces investment from Neev Fund, Eight Roads Ventures and Aavishkaar Apart from fresh milk, the company produces a range of premium and innovative dairy products including probiotic dahi, long-life paneer, mishti dahi, lassi, curcumin-based milkshakes, etc. under the challenger “Milky Moo” brand from its state of the art processing plants in Odisha.

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disha-based dair y firm Milk Mantra has raised USD 10 million in the latest round of funding led by SBI-backed Neev Fund, along with existing investors Eight Roads Ventures and Aavishkaar, The fund would be utilised for the company's growth plans that include expanding production capacity through setting up of new plants and acquisitions, It's part of larger funding as per the company's growth plans. We want to become a leading dairy firm of eastern India. In the first phase, we have raised USD 10 million," Milk Mantra Dairy's founder, MD and CEO Srikumar Misra told PTI, With this round of funding, he said the company has raised about Rs 165-170 crore, The company expects its turnover to increase at Rs 170-80 crore in this fiscal from about Rs 125 crore during 2015-16, Mr Misra said the company is focusing on four states -- Odisha, Jahrkand, West Bengal and Chhatisgarh -- for expansion of its business, It is also focusing on product innovations, We have two dairy plants in Odisha with processing capacity of 3.5 lakh litres per day," he said, adding that the company manufactures various dairy products at third-party facility in Kolkata.

East-India focused consumer dairy company Milk Mantra has raised SeriesD funding led by Neev Fund, along with co-investment from the existing investors Eight Roads Ventures and Aavishkaar.

Milk Mantra Dairy Private Limited was founded in August 2009 by Srikumar Misra with the conscious capitalist objective of building an innovative dairy products business leveraging the latest technology. Apart from fresh milk, the company produces a range of premium and innovative dairy products including probiotic dahi, long-life paneer, mishti dahi, lassi, curcuminbased milk-shakes, etc. under the challenger “Milky Moo” brand from its state of the art processing plants in Odisha. Milk Mantra has seen many firsts to its credit – it has engineered an innovative double-layered packaging technology to keep milk fresh for longer periods of time, it has launched the world's first curcumin-fortified milk-shake, it has built a dairy business as an engaging brand-driven setup rather than just a staples-supplying entity, amongst others.

While the company has focused on

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high quality manufacturing and product/market innovation in the front end, it has built a strong milk sourcing backbone in the back end by striving to create sustainable impact amongst farmers. The company has structured a unique Ethical Milk Sourcing programme through which it collects the highest quality milk from a network of more than 43,000 farmers covering more than 800 villages. Apart from just sourcing milk , the company has developed deep bonds with the farmer community through various initiatives such as facilitating cattle loans, supplying feed supplements, organizing veterinary camps, artificial insemination programme, etc.

Milk Mantra has now seen successful capital raises from a string of reputed investors – Aavishkaar backed the company in 2012, followed by Eight Roads in 2014 and now Neev Fund in 2016. This latest round of funding will be used to help Milk Mantra expand operations both organically and inorganically – the company will look to acquire select high-quality dair y businesses in East India in the near future. As a part of this round, Ambalika Banerjee from Neev Fund and Dhyanesh Shah from Eight Roads will join the board of Milk Mantra, in addition to existing directors Noshir Colah from Aavishkaar and Kabir N a r a n g f ro m E i g h t Roa d s , a n d Independent Director Suresh Senapaty, ex CFO Wipro.

Srikumar Misra, the company's founder, MD & CEO commented, “Getting a committed investor like Neev along with the continued support of Eight Roads and Aavishkaar endorses Milk Mantra's growth potential & strategy of focused functional innovation in creating an exciting brand whilst building our milk sourcing network. With this Series-D raise, the company is well poised to expand further in its core markets”.

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Cows may seem like simple creatures ­ most of us have seen them grazing with seemingly not a care in the world. Well, there's more to these ruminants than meets the eye. Here are 20 facts you probably haven't heard about cows:

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/ NEWS Dairy companies make a ‘cheesy’ attempt to win desi palates

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ndian state-owned and private dairies are introducing a range of cheese products in `desi' flavours, including garlic, mint and spice, among others, with the aim of tapping the indigenous tastes of cheese lovers across the country to boost sales and profits.

First movers among the Indian dairy players such as Amul and Parag Milk Products have reported impressive sales by launching `desi' flavoured cheese products in variants of cubes, blocks, slices and spreads.

Parag Milk Foods, India's largest cheese producer, for instance, had rolled out cheese products in five flavours that include chutney, piri piri, achari, schezwan and kaccha aam over the past few months.Amul, Milky Mist Dairy Food and few others also launched cheese products in pepper and garlic flavours.

“Chutney cheese was a success as the company got additional 20% sales in the slice category. This led to the launch of four new flavours -kaccha aam, piri piri, schezwan and achari -in a combo pack for people to experiment with,“ said Mahesh Israni, Parag Milk's chief marketing officer.

A senior official of Amul said the cooperative too was developing new cheese flavours to drive retail sales.

Analysts and dairy-sector experts project healthy high double-digit annual growth of over 30% in the Indian cheese sector at about Rs 6,000 crore by FY 2020 from little over Rs 2,000 crore l a s t fi s c a l , t h a n k s to a s h i f t i n consumption patterns coupled with rising disposable incomes in urban and semi-urban markets.

Research agency RNCOS in its recent report titled `Indian Dairy Industry Outlook 2022′, said that e commerce players such as Amazon, Nature's Basket, Big Basket and Flipkart, among others, have contributed to the growth

of dairy sales by making consumers aware of several new products available in the market.

“Launching cheese in Indian flavours creates a differentiator in an otherwise commoditized cheese market. Coupled with good marketing, Indianising cheese flavours would help increase end-user sales which offer improved margins,“ said Jubil Jain, analyst with Philip Capital.

RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation, which markets its milk under the brand Amul, finds cheese as a niche segment among dairy products at present and that it would take time to pick up demand for impressive revenues.

Echoing similar views, Israni of Parag Milk said that nearly 90% of people in the country on an average do not eat cheese, while the propor tion is relatively encouraging in urban areas with over a third of the population consuming cheese products.

Experts point out that cheese consumption in India is currently driven mostly by institutional players and quick-ser vice restaurants like McDonalds, Pizza Hut and Dominos among others, commanding over half the market share while the rest is contributed by retail sales. They also point out to increased sales reported by the quick-service restaurants, post the introduction of `desi' flavoured offerings.

Parag Milk Israni said his company already had several variants in its spreads category but they were mostly international flavours. “The strategy of the company was clear. Instead of w a i t i n g f o r p e o p l e t o i n c re a s e consumption of Mexican or Italian food so as to increase cheese sales, we have decided to Indianise the cheese so that it could go well with the Indian cousin,“ said Israni.

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