Dairy Planner - May 2018 by PIXIE CONSULTING SOLUTIONS LTD.

INR 100

HARBIL/2004/22481

Vol.15 | No. - 5 | May - 2018

Editorial

From the Pen of Chief Editor Organization of lipids in milks, infant milk formulas and various dairy products: role of technological processes and potential impacts

C O N T E N T S

The microstructure of milk fat in processed dairy products is poorly known despite its importance in their functional, sensorial and nutritional properties. However, for the last 10 years, several research groups including our laboratory have significantly contributed to increasing knowledge on the organization of lipids in situ in dairy products. This paper provides an overview of recent advances on the organization of lipids in the milk fat globule membrane using microscopy techniques (mainly confocal microscopy and atomic force microscopy). Also, this overview brings structural information about the organization of lipids in situ in commercialized milks, infant milk formulas and various dairy products (cream, butter, buttermilk, butter serum and cheeses). The main mechanical treatment used in the dairy industry, homogenization, decreases the size of milk fat globules, changes the architecture (composition and organization) of the fat/water interface and affects the interactions between lipid droplets and the protein network (concept of inert vs active fillers). The potential impacts of the organization of lipids and of the alteration of the milk fat globule membrane are discussed, and technological strategies are proposed, in priority to design biomimetic lipid droplets in infant milk formulas.

Trend And Impact Of Fmd : A Particular Case Of India Diversiﬁed Uses Of Cow Urine Dry Cow Management – Managing For A Better Future

Eﬀect Of Heat Stress On Productive 13 Performance Of Livestock And Their Preventive Measure

Mycoplasmal Mastitis One Of The Major Concern In Dairy Industry Beneﬁts Of Cow Desi Ghee

News

Recipe

Event Calender

#923, Sector-9, Urban Estate, KARNAL - 132001 (Haryana) INDIA

OUR TEAM Vishal Gupta Managing Director vishal@pixie.co.in

N.K. Gupta General Manager + 91 999 170 5005 pcslkarnal@gmail.com

EDITORIAL BOARD MEMBER Dr. J Tamizhkumaran M.VSc., PGDEP., Ph.D. (Ph.D in Veterinary & Animal Husbandry Extension Education)

Dr. Anjali Aggarwal Principal Scientist

Rakesh Kumar Aparna Marketing Manager + 91 999 170 5007 dairy.pcsl@gmail.com

Founder - Growel Agrovet Private Limited

Dr. Sanjay K Latkar Alembic Pharmaceuticals Ltd Mumbai

Website : www.pixie.co.in 04

Email : dairy.pcsl@gmail.com | info@pixie.co.in Website : www.pixie.co.in Editorial Policy is Independent. Views expressed by authors are not necessarily those held by the editors. Registered as Newspaper by Register of Newspaper for India : RNI No. HARBIL/2004/22481 Editorial & Advertisements may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Dairy Planner. The publishers do not accept any responsibility or liability for the material herein. Publication of news, views and information is in the interest of positive Dairy industrial development in India . It does not imply publisher's endorsement. Unpublished material of industrial interest, not submitted elsewhere, is invited. The Submitted material will not be returned. Publisher, Printer : Mr. Vishal Gupta on Behalf of Pixie Consulting Solutions Ltd. Karnal. Printed at : Jaiswal Printing Press, Jain Market, Railway Road Karnal. Published at : 923, Sector-9, Urban Estate, Karnal132001 (Haryana) Editor-In-Chief : Mr. Vishal Rai Gupta All Legal matters are subject to Karnal.

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

TREND AND IMPACT OF FMD : A PARTICULAR CASE OF INDIA the Records of Govt. of India, Home Department, No. LXIX (1868).

Introduction The overall contribution of livestock sector to the agricultural gross domestic product (GDP) increased from 14 to 25% over the last two decades and has consistently accounted for over 4% of the country’s GDP. Milk is the largest contributor to the Indian National GDP among agricultural commodities and contributes to about 70% of total livestock sector output in India. FMD has for centuries been known as a serious threat to ruminants with an adverse, negative impact on the livelihood of farmers. The disease is endemic in India and occurs throughout the country and round the year. A total livestock population of 512 million is under risk of FMD in the country as well as the cross bred and exotic species are more vulnerable to the disease compared to the indigenous breed. FMD is considered as one of the most economically significant livestock diseases due to its impact on production, international trade of livestock and animal products and the high costs of control and ranked first in priority for control (Venkataramanan et al., 2006). The first written description of the disease was by Hieronymus Fracastorius in 1514, where he described a similar disease of cattle in Italy (Fracastorius, 1546). The actual filterable agent responsible for causing the disease was demonstrated in 1897 by Loeffler and Frosch (Loeffler and Frosch, 1897). In India, first report on FMD appeared in Papers relating to Cattle Diseases in 1868, Selections from 05

Foot and Mouth disease is an infectious, sometimes fatal and is one of the most highly contagious, debilitating viral diseases of artiodactylae. It was the first animal pathogen identified as a virus. FMD is on the A list of infectious diseases of animals of the Office International des E´pizooties (OIE) and continues to be one of the OIE-Listed multiple species diseases, infections and infestations in force in 2017.The disease affects all cloven footed domestic and wild animals. The clinical signs of the disease include pyrexia, loss of appetite and the appearance of blisters on the mouth, udder, around the hooves of affected animals. In addition, the disease reduces milk yield, induces weight loss and impairs fertility. Mortality in adult animals is low, but high in young stock. FMD endemic countries collectively contain threequarters of the world's population, the frequency of outbreaks and the large numbers of animals and species affected in each outbreak in these countries results in a high and on-going impact for FMD in endemic countries. So while designing a disease control programme, knowledge of disease impact is essential. The objective of this paper is to describe the economic impact of FMD and considering all kind of losses which results in loss due to the disease. The losses which should be taken under consideration are as follows: Direct impacts Visible losses Production loss due to FMD includes reduced milk production, affecting both the humans and calves that depend on it. This can account for 33% of losses in endemic settings. Not only

crucial to commercial dairy operations, milk is an important source of nutrition for all irrespective ages, particularly for children. Although FMD typically has a short-term affect on animal's health, chronic FMD typically reduces milk yields by 80 per cent. Livestock growth rate are also suppressed and mortality amongst young stock is typically 2–3% although occasionally much higher. Loss of utility of draught animals in agricultural operations where they are used particularly during harvest is caused due to FMD. FMD can result in abortion, the cost of which is high as the farmer will have to pay to keep the cow without milk production for another year or more, or cull the animal. Visible production losses are most prominent in free-range dairy cattle. Invisible losses A compound effect of fertility problems due to abortion and reduced conception rates is an invisible loss since the additional fixed cost for producing every litre of milk after treating the FMD affected animal. Indirect impacts Control costs The expenditure incurred on control of FMD by the state veterinary services (e.g. vaccination, outbreak control, culling and compensation) is borne by the tax payer. In addition, significant amounts are spent by the private sector. These costs are enormous with an estimated 2.35 billion doses of FMD vaccine administered in the world every year. Due to the short duration of immunity induced by FMD vaccines, ongoing control programmes vaccinate all eligible cattle and buffalo population once in six months and sero-monitoring as per guidelines so as to acheieve 'FMD Mukt Bharat' in coming years.During2013-14, 2014-15 and 2015-16, Government of India contributed Rs. 47.09, 50.97 and 61.17 crores to implement Foot and Mouth DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

Disease Control Programme (FMD-CP) under the centrally sponsored scheme on Livestock Health and Disease Control (LH&DC) besides the state government contribution. Revenue foregone Market access Countries infected with FMD cannot trade live animals with FMD free countries. Typically the countries with the best meat prices are FMD free (i.e. EU, USA and Japan) where prices are typically 50 per cent higher. The trade of livestock products is also restricted. If regular outbreaks occur, only processed, tinned products can be exported to free countries. Even if a country is FMD free, if it trades with FMD infected countries it will experience trade restrictions. Externalities FMD is highly contagious, aﬀects many species and is not easily contained within one farm or one population. The presence of FMD creates problems to all livestock owners who are connected to populations where FMD is present. This connection may be geographical or via market chains. Therefore, FMD creates what economists call externalities. If an outbreak occurs because one farmer did not protect his animals others may suﬀer. Conversely when a livestock owner protects their animals from FMD infection they will generate a positive externality as they are less likely to become infected and transmit the pathogen to other farms. Economic losses in India The number of conformed FMD 06

outbreaks reported in 2015-16 was252 in India (Annual Report, PDFMD,201516) and it is supposed that a lot many outbreaks remain unreported particularly from remote and difficult access areas. As studied by Saxena (1994) loss in milk production due to FMD was 3,508 million kg (Rs. 12,520 million in terms of foreign exchange and Rs. 16,500–18,370 million in terms of loss of domestic surplus), and losses due to loss of draught power, animal deaths and cost of treatment were to the tune of Rs. 18,130 million/year. Direct loss amounting to Rs. 20,000 crore/annum has been recently reported (Venkataramanan, et al.). Eighty percent of the total direct loss caused by FMD is due to drop in milk production (Mathew and Menon 2008). FMD control Rationale If money is spent on disease control, the intention is to reduce losses elsewhere by a greater amount. These losses may be due to reduced production or restricted market access. To control FMD governments must create an environment where population level control costs reflect the benefits experienced by the livestock sector and the wider economy. This requires a combination of: a) Investments in veterinary services, education, research and general infrastructure to develop the animal health system – what economists would call fixed costs. b) Specific programmes that cover the costs of FMD control and management – what economists would call variable costs.In many countries there is already a fixed cost investment in animal health systems, and adding an FMD control programme is relatively easy. However, countries that have low level investments in animal health will struggle to implement an effective FMD control programme. Reality FMD transmission is controlled by both reducing an animal's chance of virus

exposure and reducing susceptibility via vaccination or culling high risk animals in case virus exposure cannot be prevented. Socio-economic factors influence both aspects.Control measures such as movement restrictions and culling create hardship. Unfortunately production types with the least interest in FMD control are often more prevalent in countries least able to compensate and enforce. This is self-perpetuating; as if FMD is not controlled farmers will keep animals less susceptible to FMD to reduce its visible impact increasing the need for compensation and enforcement, yet high incidence and limited public budget makes this unfeasible. Small holder systems are problematic as they often have extensive between farm contacts through high farm densities, frequent trading and a dependency on communal grazing. In addition they may have fewer visible incentives to control FMD. Small holdings are logistically difficult to vaccinate with high coverage and they are more prevalent in countries with less effective veterinary services unable to enforce restrictions and to compensate. If widespread control is not possible, farmers keen to control FMD should be assisted by making quality vaccines available (if efficacy is questioned uptake will be low) and limiting the damage of those not participating in FMD control. Conclusion The impact of FMD in livestock in Continue page on...10 DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

DIVERSIFIED USES OF COW URINE Introduction

Traditional uses of cow urine

The cow' is a mobile medical dispensary and cow urine is a panacea of all diseases. The cow urine, one of the ingredients of 'Panchagawya' is capable of treating many curable as well as incurable diseases and has been used extensively in ayurvedic preparations since time immemorial as cited in ancient holy texts like Charaka Samhita, Sushruta Samhita, Vridhabhagabhatt, Atharva Veda, Bhavaprakash, Rajni Ghuntu, Amritasagar, etc. A lots of research has been conducted in Cow Urine Treatment and Research Center, Indore over the past few years and it has been reported that gomutra is capable of curing blood pressure, blockage in arteries, arthritis, diabetes, heart attack, cancer, thyroid, asthma, psoriasis, eczema, prostrate, fits, AIDS, piles, migraine, ulcer, acidity, constipation, gynecological problems, ear and nose problems and several other diseases. The use of cow urine in India can be traced back to the Vedic and probably prevedic period also. Cow urine as such has been most widely referred, used and venerated animal urine owing to its immense therapeutic speciality. While externally it has been used as lotion, ointments and bath, but, internally it has been used in preparation of oral medications and drinks. There is existence of innumerable instances in various ancient medical texts of the curative properties of cow urine for a horde of human ailments. In ancient Indian system of medicine, urine of cow was accepted, used almost as a broadspectrum antibiotic quite akin to that of twenty first century. The cow urine not only used against ailments of diseases as therapeutic agents but also have several other uses as in agriculture and sericulture sectors. So this article attempts to bring forth the diversified use of this heretical potion as was in vogue in ancient Indian system of medicine as gleaned from the ancient medical texts and current scientificfindings

Cow urine is believed to have therapeutic value and used in many drug formulations. Essentially, cow urine is used as disinfectant and for purification. With an approximate shelf life of around 5 years, this can prove to be the most effective natural antiseptic and disinfectant, when compared to the synthetic chemicals those are currently available to the consumers. Thus, it strengthens the fact that cow's urine is not a toxic effluent as 95% of its content being water, 2.5% urea and the remaining 2.5%, a mixture of minerals, salts, hormones and enzymes. In the rural villages in India, cow's urine is beingused since a very long time as an effective antiseptic for wounds, skin diseases, bathing, etc. Ancient Indian Vedic Scriptures including Manu Smriti, Charaka Samhita and Sushruta Samhita and present day researchers have quoted that rational use of this animal product eliminates any nonfunctionality of respiratory systems, hepato- gastro- intestinal systems, cardiovascular systems, cancer and many others.

Cow Urine Therapy (cut) As therapeutic agent Cow urine is basically an excellent germicide and a potent antibiotic. Therefore, cow urine therapy destroys all the pathogenic organisms and if it is taken on a daily basis, it boosts immunity. Some of the diseases that are proven to be cured by cow urine are Cough, Dysmenorrhoea, Migraine or headache, Constipation, Thyroid and Skin diseases like eczema, ringworm, and itching, Acne, Cancer, Heart Diseases, Musculoskeletal Disorders, Male Sexual Disorders, AIDS, Diabetes Mellitus, Blood Disorders, Respiratory Disorders, Gastrointestinal Disorders, Endocrine Disorders, Gynaecological Disorders, Opthalmic Disorders, Psychiatric Disorders, Urological Disorders, Asthma, Kidney Shrinkage,

Hepatic Disorders and Cancer etc. Presence of urea, creatinine, swarnkshar (aurum hydroxide), carbolic acid, phenols, calcium and manganese has strongly explained for exhibition of antimicrobial and germicidal properties of cow urine. On the other hand uric acid's antioxidant property and allantoin correlates with its anti-cancer effect. Urine consumption improves immunity is due to presence of swarnkshar and fastens wound healing process which is due to allantoin. Cardiovascular system is maintained by a number of its attributes as kallikrein acts as a vasodilator, the enzyme urokinase is a fibrinolyte, ammonia maintains the structural integrity of blood corpuscles, nitrogen, sulfur, sodium and calcium components act as blood purifiers, while iron and erythropoietin stimulating factor maintain hemoglobin levels. It contains nitrogen in very high concentration, which acts as a renal stimulant, whereas uric acid, phosphates and hippuric acid act as diuretic agents. Presence of copper and calcium promote its antiobesity and skeletal/ bone health effect. Aurum hydroxide and copper act as antidotes for various poisons in the body as certain poisons can be refined and purified if soaked in go-mutra for 3 days. Guggul (Comnipheramukul), bhalataka (Semecarpusanacardium), loha (iron) and silver can be purified and aconite (Aconitum napellus) detoxified using this cow urine therapy. Apart from curing diseases, cow urine also helps in maintaining the homeostasis of body where it affects certain body functions by lowering cholesterol level, relieving tension, improving memory, enhancing the functioning of liver, slowing the aging process, giving strength to brain, heart and also destroying the toxic effects of medicinal residues in the body. In fact, if cow urine is taken regularly even without having any illness, it keeps our body healthy by boosting immunity, by DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

eliminating toxic substances through generation of antioxidants and scavenging of free radicals. Recent study have proved that cow urine, distillate, re-distillate and residues, all exhibit antioxidant activity and that cow urine could be a potential source of natural antioxidant that could have greater importance as supportive therapy in preventing or slowing oxidative stress related degenerative diseases. As bio-pesticide and bio-enhancer Panchgawya' made up of five cow products; milk, curd, ghee, urine and dung, is also used as fertilizers and pesticides in agricultural operations. As per recent studies cow urine has proved to be an effective pest controller and larvicide when used alone and also in combination with different plant preparations by enhancing the efficacy of different herbal preparations. The recent invention related to cow urine was its role as a bio- enhancer. Distillate cow's urine is an activity enhancer and availability facilitator for bioactive molecules (antibiotic, antifungal and anti-cancer drugs). The distillate helps in absorption of antibiotic across the cell membrane in animal cells, gram positive and gram negative bacteria at 40-50°C, transport across the gut wall by two to seven times. It also increases the activity of gonadotropin releasing hormone conjugate with bovine serum albumin (GnRH-BSA) and zinc. The GnRH-BSA conjugate has a deleterious effect on reproductive hormones and estrous cycles of female mice. So, concentrated cow urine acts as a bio-enhancer of immunization efficacy to modulate these effects. Cow urine has been granted US Patents (No. 6,896,907 6,410,059 and 6,410,059) for its medicinal properties. It acts as a bioenhancer of anti- infective, anticancer agents/ nutrients from compounds, antibiotics,drugs, therapeutic, nutraceuticals, ions, and also 09

independently as a bio-active agent. In agriculture Cow's urine boosted the annual rye grass yield by causing an increase in nitrogen (N) component of the soil and a marked depression in N fixation by 10% annually in clovers particularly in winter. The effects on yield lasted 2-3 harvests and were followed by a decrease in clover growth. Total N content in the cow urine is very high ranging from 6.8 to 21.6 g N/l, out of which an average of 69% is urea. Urine increased the N concentration of grass (particularly the nitrate fraction) and increased the potassium concentration of grass and clover. Increased pasture growth from urine patches has been observed even following high N fertilizer application which may be due to greater amount of N applied or to some interaction with one of the other elements in urine such as potassium or sulphur. For better rearing of honeybees Scientists in Uttarakhand are making use of cow urine to save bees from microbial diseases during the rearing process. Cow urine facilitated rapid and holistic recovery in disease infected combs, promoted the growth of brood, enhanced the efficiency of the worker bees in the colonies, thus revealed that the cow urine can serve as a potential eco-friendly measure for management of European foulbrood (EFB), a serious, bacterial disease of honeybee brood found throughout the world in honeybee colonies and also as an indirect control of mite diseases incolonies. The Effects of Bull Urine on Puberty and Calving Date in Crossbred Beef Heifers Earlier studies have proposed for the presence of a priming pheromone in bull urine that can hasten the onset of puberty in beef heifers. If heifers calve earlier in the calving season, then they can be expected to continue to calve

early throughout their lifetime. It also allows for more effective management of the calf crop through early weaning more efficiently and simultaneously allows a longer period to re-establish ovarian cycle before the next breeding period. Thus, treatment with bull urine has potential applications for abbreviating the calving season in beefheifers. The effect of cow urine on ovipositor cues to mosquitoes Kwekaet al. (2011) studied the seasonal evaluation of the efficiency of cow urine in producing ovipositor cues to Anopheles gambiaeand Culexquinquefasciatus. Cow urine both fresh and 7 days aged had a positive influence on oviposition-behavioural response as measured using Oviposition Activity Index (OAI) in mosquitoes. The OAI was positive in both the species of mosquito, which differed species wise, as well as under experimental conditions, but was maximum in rainy season than dry months of the year. They inferred that due to microbial activities, the chemical compounds could have been produced due to ageing in cow urine as by-products that might influence ovipositor attraction and/ or deterrence cues for each mosquito species. Furthermore, the presence of chemicals and continued decomposition of cow urine increases microbial colonies, which might have generated more volatile compounds that attract gravid mosquitoes' to oviposit. Thus, cow urine may act as an effective oviposition attractant, which is locally available, economical and reliable, hence can be deployed in aggregating mosquitoes' larval habitats for use in the therapeutic planning and management of effective control of malaria. Conclusion Go-mutra therapy provides an especially rich and provocative research topic. The ancient scriptures of ayurveda consider cow urine to be the DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

elixir of life. It is the most effective natural remedy and the safest method of treatment bestowed upon us by nature. This project has documented the constituents of the cow urine and its medical importance and has brought forth their efficacy in different phases of life. However, there is still a need not only to explore further research possibilities but also to stop cow sacrifice across the world. She is a very sacred and holy animal so to worship as God. Each and every part of cow is useful even after its death. It dedicates Contd of... Page 6

itself in the service of mankind. In agrian country like India, where majority of rural population have cow as their additional source of income. Cow urine based formulations would deﬁnitely prove to be a potential medicine, which in turn would reduce the pressure on the existing use of chemicals and

antibiotics. While this sounds a little unconventional for many, it could be a major step in disease management. Let's hope this urine therapy could open doors for curing wide range of dreadful diseases because as we know it is eco-friendly, economically viable, and easily available atabundance.

Vandana Yadav¹*, B. L. Saini², Shivangi Pathak³ and Anuradha Gupta¹ ¹*Ph.D. Scholar Division of animal genetics and Breeding, NDRI Karnal, ²Ph.D. scholar Division of animal genetics and Breeding, IVRI, Bareilly, Department of Medicine, College of Veterinary Sciences and Animal Husbandry

TREND AND IMPACT OF FMD : A PARTICULAR CASE OF INDIA

endemic countries has received less attention than the impact of outbreaks in free countries despite the huge numbers of dairy animals aﬀected and the importance of dairying in these countries. Direct losses due to death

and disease are easy to appreciate, however, in endemic countries the burden of FMD often manifests as widespread and ongoing losses that limit development of the livestock sector. FMD impacts on diﬀerent

enterprises and countries in diﬀerent ways; the consequences of this variable impact and risk should be considered when planning disease control programmes.

Kaushik Satyaprakash and Annada Das PhD Scholar, Division of Veterinary Public Health, Indian Veterinary Research Institute Izatnagar, Bareilly PhD Scholar, Department of Livestock Products Technology, West Bengal University of Animal and Fishery Sciences, Belgachia, Kolkata

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

DRY COW MANAGEMENT – MANAGING FOR A BETTER FUTURE

Introduction Dry cow management is often neglected in many dairy farms sometimes cows are overfed or left underfed. Proper dry cow management is important in preparing cows for the next lactation. Many disorders (e.g., milk fever, abomasal displacements, retained placenta, uterine infections), lowered milk production and clinical mastitis can be avoided & there could be an improvementin health and performance of the newborn calf. Following measures are generally recommended for better management of dry cows a. Separate dr y cows from the milking herd : When left with the milking herd, dry cows have access to corn silage or high-quality legume silage and may become over conditioned. During the next lactation, fat cows lose very little body weight. Excessive energy consumption results in a buildup of fatty tissue in the liver which interferes with normal metabolic processes. b. Drying-oﬀ : The cow's udder needs time to restore body energy and nutrient reserves. Proven studies show that the dry period should be at least 40 days long, preferably 5070 days, with greatest milk yields during the next lactation occurring after 60 days dry. Dairy farms should set aside one day a week for drying11

off cows. They should check their breeding records to determine which cows will calve within 50-70 days. They should not skip a week or cows will end up with short dry periods. In addition, when cows are treated with an antibiotic for mastitis at drying-off, a minimum dry period of 50 days is recommended to avoid antibiotic residues in milk after the cow freshens. Dry cows up abruptly by discontinuing milking, dry treating, and feeding only hay and water. Cows should not be milked once-a-day or every-other-day over a short time period. Cows should be watched for several days. c. Dry cow therapy : Administer an effective dry cow mastitis product on the day of drying-off into every quarter of every cow. Before treatment, pre-dip with germicidal teat dip and dry after 30-45 seconds with paper or cloth towels. Then cleanse teat ends with alcohol. Carefully remove the protective tip from the treatment tube cannula. Do not use tubes if the unprotected cannula has become contaminated in any way, e.g., dropped on the floor, swatted by the cow's tail, etc. Insert the cannula only partially up into the teat canal. Do not insert the cannula fully. Immediately after treatment, teats should be dipped in an effective teat dip. Dry cow therapy and teat dipping effectively reduce udder infections, unless damage to the udder by bacteria is too severe or if scar tissue has barricaded the infection. New infections develop in 10-15% of cows not treated at drying off. I. Early drying off : Drying cows off early allows one to administer dry

cow antibiotic therapy sooner, which may increase the chance of eliminating the infection. The dry period can be extended by 30 to 60 days. ii. Dry cow therapy to bred heifers. New infections can be found in many heifers, either at calving or in early lactation. A dry cow product containing penicillin and dihydrostreptomycin was administered at the ﬁrst, second, or third trimester of pregnancy in 35 bred heifers from four herds. Although the prevalence of infection and somatic cell count (SCC) was reduced by treatment in all three groups of heifers, heifers drytreated during the second trimester of pregnancy demonstrated a greater reduction in mastitis and SCC at calving. To avoid causing an infection during treatment, it is important that teat ends be properly cleaned and disinfected before and after treatment, especially since treatment penetrates the seal in the teat end. Turn heifers into the clean and dry environment. Check milk for the presence of antibiotic residue at 3 to 5 days after calving and before milk is put into milk tank. d. Housing and environment : Provide an environment that will minimize exposure to dirty conditions. Dry cows need to exercise and to get oﬀ the concrete. The dry lot should provide numerous shade trees and be well drained. Dry lot location is an important factor in providing an DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

environment with reduced bacterial populations. e. Fly control : Flies carry a number of mastitis-causing organisms that can colonize teat lesions. Elimination of fly breeding sites is one aspect of fly control. Other options include backrubbers, feed additives and ear or tail tags. f. Feeding dry cows : Dry cows should be fed a specific ration balanced to

meet nutrient requirements of dry cows The ration dry matter should contain 10-12% crude protein, 60% TDN, at least 33% acid detergent ﬁber, 2.6-3.2 g calcium per lb. (60-80 g per day total), and 1.4 g phosphorus per lb. (30-40 g per day total). Corn silage should be limited to 30 lb. per day for 1500 lb. cows. Feed at least 10 lb. hay, preferably grass hay or grass-legume mix. Do not feed legume alone, as it contains excessive protein and calcium. A good quality bluegrass-clover pasture is excellent for dry cows. Such a pasture probably needs no supplementation. The dry cow ration should provide 40,000 I.U. vitamin A, 20,000 I.U. vitamin D, and 1,000 I.U. vitamin E daily if cows are not injected at drying oﬀ or if fresh forage is not provided. Rotational grazing of such pasture would provide excellent feed to both dry cows and bred heifers, especially since both groups often need additional attention. Rotational grazing would have an advantage over continuous permanent pasture which is usually of low quality.

(Transition period) : Isolate cows due to calve from other dry cows and the milking herd. A small pasture beside the barn or near the center of activity is ideal. Feed provides nutrients to the cow, the calf, and to the microbial population within the cow's rumen. Rumen microorganisms require adaptation to changes in the ration. A dramatic change after calving from a high forage, high fiber ration to a high concentrate, low fiber ration can throw cows off-feed or result in ketosis or acidosis During this period, it is important to feed sufficient fiber or bulk to maintain a healthy rumen and keep it distended, while boosting energy intake or non-fiber carbohydrates (NFC or starch) to increase production of propionic acid. If transition cows cannot be grouped separately from other dry cows and fed this ration, the transition diet should be fed to all dry cows. h. After calving : keep milk from fresh cows out of the bulk tank for at least three days. Remove calves from cows and feed colostrum by hand to ensure adequate intake. "Hand walk" cows through parlor for milking. After 3-5 days, feed the milking herd ration. If milking cows are grouped, do not put fresh cows into the high group for two weeks after calving. When the concentrate is offered at milking, increase the amounts gradually (2 lb. increments). If cows do not receive corn silage until after calving, consider adding sodium bicarbonate to the ration to buffer the dramatic change in feeds. I. V i t a m i n E a n d S e l e n i u m supplementation : Supplementation

of the diet with vitamin E and selenium has reduced mastitis. Selenium injections (4.5 mg/100 lb. body weight) may be given at 21 days before expected calving and the ration of bred heifers supplemented with vitamin E. Selenium also may be added to dry cow and milking herd rations (3 and 6 mg/head daily, respectively). j. Calving areas must be clean and dry : They should be cleaned and sanitized after 1-2 calving, with one box stall per 15-20 cows and bedded with straw, shavings or sand. When cows are confined to free-stall barns, adequate dry bedding should be provided to keep freestalls and pens clean, dry, and comfortable. Freestalls should be properly designed and maintained. Daily removal of wet and soiled bedding is recommended. k. Prepartum Milking. The practice acclimated heifers to the milking environment and cut down on congestion and soreness. Heifers were put in the holding area for 1-2 days before being brought through the parlor. After several days of coming through the parlor, teats are wiped. After a couple more days, milking machines were attached. Conclusions The management of dry cows needs as much planning and attention as that of milking cows. Certain precautions are necessary at drying off and around calving. Neglecting facilities, environment and feeding can dramatically influence the long-term success of a herd. Proper dry cow management is expected to help in economizing the farming returns both in short as well as long runs.

Sheikh Firdous Ahmad¹*, Arpit Tyagi² and Richa Arora³ ¹Division of Animal Genetics,3-Division of Veterinary Biotechnology, ICAR-Indian Veterinary Research Institute, Izatnagar, Bareilly ²Division of Veterinary Medicine, CVASc, GBPUAT, Pantnagar

g. Tw o w e e k s b e f o r e c a l v i n g 12

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

EFFECT OF HEAT STRESS ON PRODUCTIVE PERFORMANCE OF LIVESTOCK AND THEIR PREVENTIVE MEASURE

Introduction India's livestock sector is one of the largest in the world with 11.6% of world livestock population. Contribution of livestock to the national economy in terms of gross domestic product (GDP) is 4.1 %. Agriculture and allied sector contributes about 15.1% to the total GDP. In India, cattle and buffalo contributes 96% of total milk yield. Out of the total agricultural GDP, livestock sector contributes about 27.25% . The livestock sector is an important source of foreign exchange in terms of production, value addition and export of dairy products. This target will be achieved through the proper balance between fertility and productivity. These traits are lowly heritable in nature i.e. their outcomes are mostly determined by non-genetic factor such as environmental effects and phenotype. The major environmental factor affecting livestock system includes air temperature, relative humidity (RH), solar radiation, atmospheric pressure and wind speed (WS). All these environmental factors are pooled to produce heat stress on animals, which is defined as any combination of environmental variables producing conditions that are higher than the temperature range of the animal's thermoneutral zone (TNZ). Increase in 13

a m b i e n t temperature may leads to enhanced h e a t g a i n compared to heat loss from the body and causes heat stress in animals. Heat stress results from the animal's inability to dissipate sufficient heat to maintain homeo-thermy. Mechanism underlying low animal productivity during heat stress Increase in environmental temperature has a direct negative effect on appetite center of the hypothalamus to decreases feed intake. It may decline by as much as 8-10% in buffalo heifers. Reducing feed intake is a way to decrease heat production in warm environment, as the heat increment of feeding is an important source of heat production in ruminants. So animals try to maintain their maintenance energy rather driving the energy towards production purposes. As a result, animals experience a stage of negative energy balance (NEB), consequently body weight and body condition score goes down and hence decrease in productivity. Since the metabolic energy being diverted to ameliorate the stress, leading to reduction in production efficiency of livestock results into huge economic loss to farmers. 1. Effect of heat stress on milk production and composition Heat stress adversely affects milk production and its composition in dairy animals, especially animals of high genetic merit. Effective environmental heat loads above 35°C activate the stress response systems in lactating dairy cows. In response dairy cows

reduce feed intake which is directly associated with NEB, which largely responsible for the decline in milk synthesis. Moreover, maintenance requirements of energy also increased by 30% in HS dairy animal. Therefore, energy intake would not be enough to cover the daily requirements for milk production. A reduction in DMI by 0.85 kg with every 1°C rise in air temperature above TNZ was reported in heat stressed cow, this decrease in intake accounts approximately 36% of the decrease in milk production. Te m p e r a t u r e h u m i d i t y i n d e x i s negatively correlated with milk yield. An increase of THI value from 68 to 78 decreases DMI by 9.6% and milk production by 21%. THI increase from 59.82 in the winter season to 78.53 in the summer season reduces the total (305 days) and daily milk yield by 39.00%, 31.40% and 29.84%, respectively. Total average milk production/cow was significantly (p<0.05) higher in spring period (42.74±4.98 L) compared to summer (39.60±5.091 L). Heat stress during the dry period (i.e., last 2 months of gestation) reduced mammary cell proliferation and so, decreases milk yield in the following lactation. The stage of lactation is an important factor for severity of imposed HS and animals which were in mid-lactation are mostly heat sensitive compared to early and late lactating counterparts. The decline in milk production due to HS was 14% in early lactation and 35% in mid-lactation. Average milk production in HolsteinFriesian during early lactation period (first 60 days of lactation) was significantly (p<0.05) higher in spring (42.74±4.98 L) than i n s um m er (39.60±5.09 L) seasons. Hot and humid environment not only affect milk but also affects milk quality. DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

environment negatively aﬀects growth of young calves.

Lower milk fat and milk protein was observed during summer season. During Heat stress milk fat, solids-notfat (SNF) and milk protein percentage decreased by 39.7, 18.9 and 16.9%, respectively. Analysis of protein fraction revealed reduction in percentage of casein, lactalbumin, immunoglobulin G (IgG) and IgA. 80% of these were associated with loss of productivity and 20% with health issues which might be due to disruption of internal homeostasis mechanism. The content of proteins and fats was significantly (p<0.01) higher in spring period than in summer. However, values for percentage of lactose varied slightly 4.45±0.54% in spring vs. 4.03±0.24% in summer period. HS significantly reduced milk fat, protein, lactose, SNF and ash contents from 3.79%, 3.20%, 4.78%, 8.69%, 12.48% and 0.71% during the winter season to 3.49%, 3.07%, 4.59%, 8.34%, 11.83% and 0.67% during summer season. A reduction in casein percentage and casein index (casein/total proteins ratio) was also decreased in summer compared to spring season. 2. Effect of heat stress on growth and meat quality Growth, the increase in live body mass or cell multiplication, is controlled genetically and environmentally. The average daily gain (ADG) is influenced by several factors like available nutrients, hormones, enzymes and environmental factors like increased ambient temperature. Exposure to hot 14

L o n g t e r m preslaughter stress depletes muscle glycogen, resulting in meat which has a higher pH, darker color, and is drier, while short-term acute stress, due to excitement or fighting immediately prior to slaughter, produce lactic acid from the breakdown of glycogen. This results in meat having lower pH, lighter color, reduced water binding capacity, and tougher. Acute stress shortly before stunning has detrimental effect on meat quality of livestock. The intensity of an animal's reaction to specific stressors depends on many factors, including degree of tameness and adaptation to the climate. An animal which is accustomed to being handled is likely to be less severely stressed by handling than an animal which has no experience with people. 3. Effect of heat stress on wool growth The response of wool growth to the environmental temperature varies according to breed, physical condition of animals, plane of nutrition and sex. Maximum wool growth occurs in summer and minimum in winter. Seasonal variations in wool growth have direct effect on shearing which is performed in spring. Hormones like thyroid and adrenal gland directly affect wool growth. The depression of thyroid gland during summer results in concomitant lowering of growth hormone and wool growth. Shorter day length decreases wool growth independent of temperature. 4. Animal health Heat stress affects the health of animals. Warmer and humid weather

burst the risk and occurrence of animal diseases, as certain species that serve as disease vectors, such as ticks and biting flies, are more likely to subsist year round. Incidence of protozoan diseases like Trypanosomiasis and Babesiosis are likely to increase in high producing crossbred cattle. The higher incidence of chlamydiosis, caprine arthritis (CAE), equine infectious anaemia (EIA), equine influenza, Marek's disease (MD), and bovine viral diarrhoea is likely to be expected. Diseases like Fascioliasis and Schistosomiasis prevails in warmer climatic condition due to adaptability of their vector for transmission. The retention of placenta, metritis and endometritis occurring rate was 37.25%, 25% and 12.25%, respectively in non-cooled animals compared to only 12.5% retention of placenta in cooled Murrah buffaloes. Diseased condition of animals affects their production efficiencies. It also adds extra expenses of farmers in terms of veterinarian's charges. Preventive measures The decline in above mentioned productive parameters can be minimized through proper management of livestock during heat stress. Shelter management is one of the key techniques for reducing the impact of heat stress in livestock. A good shelter protects the animals from extreme climatic condition without compromising the animal performance in terms of growth, health and reproduction. Use of shade is considered as the most efficient method to minimize the impact of heat stress. Under tree shade there is approximately 4-5ºC less temperature compared to outside. There is increased in milk production by 4-5 liter in whole lactation by keeping the animals inside the tree. Shelter can be also provided by artificial means. There are two types of artificial shade: Permanent shade structure and portable shade structure. Orientation, floor space, height, ventilation, roof construction, feeding DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

and water facilities and waste management system are important consideration in designing shade. Along with providing shade, use of water as a cooling agent was found to

be an eﬃcient method for reducing eﬀect of heat stress on a n i m a l productivity under hot and lower humidity climates. Several direct methods of cooling can be employed like misting, fogging and sprinkling system. High pressure irrigation type sprinkle are an economical way of wetting the animals, especially when coupled with fans to increase air movement. Sprinkling increases the

efficacy of non-evaporative cooling mechanism by reducing the ambient air temperature in the vicinity of the animals. Animals may also be protected from the adverse effect of harsh environmental temperature by allowing them to wallow inside the muddy ponds. Timely vaccination of livestock is advisable as a preventive measure. Spread of disease vectors can be reduced by using flies or insect repellents. The evaporative cooling showed a beneficial effect to the health of animals and incidence of reproductive disorders. There should be provision of clean water supply to livestock as water is a good medium for the spread of infectious diseases.

Sunil Kumar*, Priyanka Pandey Animal Physiology Division, ICAR-National Dairy Research Institute, Karnal, Haryana, INDIA

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

MYCOPLASMAL MASTITIS ONE OF THE MAJOR CONCERN IN DAIRY INDUSTRY Mycoplasma are highly contagious organism that can infect the mammary gland and result in a severe case of mastitis that can be quickly transmitted to other cows causing significant herd outbreak .Cows in all stage of lactation are susceptible to the pathogen however , based on field observation and case report more cases are identified in cow following calving when the stress of calving can improve immune function . Mycoplasma bacteria species are capable of causing mastitis ,arthritis reproductive diseases ( abortion ) ear infection and respiratory disease in dairy cattle . Mastitis caused by Mycoplasmsbovisis highly contagious and result in a severe milk production drop in an affected cow . Mycoplasma 16

mastitis in dairy animal is characterized by an increase in the number of sever clinical mastitis causes that are unresponsive to treatment .Cows with mycoplasms mastitis usually have more than one quarter infected , reducing considerably their milk production and elevated somatic cell count . Abnormal udder secretions are common and may vary from watery milk with a few cloth to a tanish with sandy or ﬂaky sediments that resemble cooked cereal in a whey-like ﬂuid . Prevalence Mycoplasma are simplest form of selfreplicating organism . They lack the typical bacterial cell wall and attach

directly to the host cell to obtain essential nutrient . Mycoplasma species are capable of causing mastitis , arthritis , reproductive disease , ear infection and respiratory infection in domestic animals epically in dairy cattle . with respect to dairy cattle mastitis , mycoplasma are highly contagious and can be economically important cause of milk loss and reduced productivity of infected cow . Mycoplasma mastitis has been reported in most DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

production and gross abnormal secretion in one or more quarters . In most cases all 4 quarters are aﬀected . Clinical mastitis may occur in more than one quarter at a time .

geographical locations that contain intensive dairy production . The prevalence of mycoplasma in routinely tested milk on dairies is usually less than 5% . What species of mycoplasma are known to cause mastitis Mycoplasma species commonly known to cause mastitis in dairy cow are Mycoplasma Bovis , M.bovigenitalium , M.californicum , M.canadense and M.alkalenscens plus other mycoplasma. Above this M.bovis is by far the most important cause of mycoplasma mastitis in dairy cattle . Mode of Transmission Mycoplasma spp. Is spread from cow to cow during milking . Other sources include improper teat sanitation , contaminated intra-mammary treatment and treatment devise , milkers hand and airborne transmission in poorly ventilated farm . Mycoplasma mastitis can also result from spread of the organism from the respiratory or urogenital tract to the udder . Cow that are chronically infected ( also known as a carrier ) with mycoplasma are the single most important source of mycoplasma on dairies . They may be newly arrived 17

cows or resident cows . It can be difficult to identify carrier animals as they intermittently shed mycoplasma , and a single milk test may not always give a positive result . Once in the milking herd the highly contagious mycoplasma readily transfer from infected cows to non-infected cows during the milking process on the milking equipment , common towel used for washing or drying udder and milkers hands . Mycoplasma is very contagious and readily spread from one quarter to another quarter in the same cow or other cow during the milking process . In joint fluids , reproductive tract discharge , and swab from ears and the respiratory tract . Mycoplasma can also be found in the environment where it has been contaminated by affected animals . In many cases of mycoplasma mastitis , the precise source and mode of transfer cannot be determined . Sigen and Symptoms mycoplasma causes both subclinical and clinical forms of mastitis . The classical signs of mastitis due to mycoplasma in affected animals are … Ÿ

In lactating animals , there is sudden onset of swelling of the udder a sharp drop in milk

Aﬀected quarters or teats are grossly swollen but the swelling is smooth almost painless and quite unlike the uneven ﬁbrosis which occurs in most other types of mastitis .

Affected animals may be off feed and have a mild fever, milk may be appear watery, clotted or tannish with sandy or flaky sediment that resemble cooked cereal in a whey –like fluid.

Milk production of aﬀected animals decreases dramatically as well as subclinical cases are characterized by very high cell count with normal appearing milk. In either of the last to signs above , these observations are not unique to mycoplasma .

Treatments Bovine mastitis due to mycoplasma bovis is principally responsible for therapy-resistant mastitis in dairy farms . General Antibiotic treatment generally does not effectively eliminate the organism's from an infected cows. Authors and research workers stated that the therapeutic management with Morbofloxacin 10 % ( MORALInj ) @ 2 mg /kg body weight for 3 days by IM /IV route can increase cure rate . This could be possible as Fluoroquinolone group is additionally effective against mycoplasma spp. For effective result use ALETOL DS @ 4 mg / kg body weight . Dr. Sanjay K Latkar, Dr. Santosh Shinde, Dr. Amit Singh, Dr. S. Midhun, & Dr. Ramesh Jagtap Alembic Pharmaceuticals Ltd. Mumbai

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

BENEFITS OF COW DESI GHEE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

14.

15.

16.

17.

गाय का घी नाक म डालने से पागलपन दरू होता ह।ै गाय का घी नाक म डालने से एलज ख हो जाती ह।ै गाय का घी नाक म डालने से लकवा का रोग म भी उपचार होता ह।ै (20-25 ाम) घी व म ी खलाने से शराब, भागं व गाझ ं े का नशा कम हो जाता ह।ै गाय का घी नाक म डाल ने से कान का पदा बना ओपरेशन के ही ठीक हो जाता ह।ै नाक म घी डालने से नाक क खु दरू होती है और िदमाग तरो ताजा हो जाता ह।ै गाय का घी नाक म डालने से कोमा से बाहर नकलकर चेतना वापस लोट आती ह।ै गाय का घी नाक म डालने से बाल झडना समा हो कर नए बाल भी आने लगते ह।ै गाय के घी को नाक म डालने से मान सक शां त मलती ह,ै याददा तज े होती ह।ै हाथ पाव मे जलन होने पर गाय के घी को तलवो म मा लश कर जलन ठीक होता ह।ै िहचक के न कने पर खाली गाय का आधा च च घी खाए, िहचक यं क जाएगी। गाय के घी का नय मत सेवन करने से ए सिडटी व क क शकायत कम हो जाती ह।ै गाय के घी से बल और वीय बढ़ता है और शारी रक व मान सक ताकत म भी इजाफा होता है गाय के पुराने घी से ब ो ं को छाती और पीठ पर मा लश करने से कफ क शकायत दरू हो जाती ह।ै अगर अ धक कमजोरी लग,े तो एक गलास दध ू म एक च च गाय का घी और म ी डाल कर पी ल। हथल े ी और पावं के तलवो म जलन होने पर गाय के घी क मा लश करने से जलन म आराम आयेगा। गाय का घी न सफ कसर को पैदा होने से रोकता है और इस बीमारी के फै लने को भी आ य जनक ढंग से रोकता ह।ै

25.

26.

27.

28. 18.

19.

20.

21. 22.

23.

24.

जस को हाट अटैक क तकलीफ है और चकनाइ खाने क मनाही है तो गाय का घी खाएं , हदय मज़बतू होता ह।ै देसी गाय के घी म कसर से लड़ने क अचूक मता होती ह।ैइसके सेवनसे नतथाआतंके खतरनाककसर सेबचाजासकताह।ै घी, छलका सिहत पसा आ काला चना और पसी श र (बरूा) तीनो ं को समान मा ा म मलाकर ल बाधँल। ातः खाली पेट एक ल खूब चबा-चबा कर खाते ए एक गलास मीठा गुनगुना दध ू घँ ूट-घँ ूट करके पीने से यो ं के दर रोग म आराम होता ह,ै पु षो ं का शरीर मोटा ताजा यानी सुडौल और बलवान बनता ह.ै फफोलो पर गाय का देसी घी लगाने से आराम मलता ह।ै गाय के घी क झाती पर मा लस कर ने से ब ो के बलगम को बहार नकालने मे सहायक होता ह।ै सापं के काटने पर 100 -150 ाम घी पलाय उपर से जतना गुन गुना पानी पला सके पलाय जससे उलटी और द तो लगगे ही लेिकन सापं का वष कम हो जायेगा। दो बं दू देसी गाय का घी नाक म सुबह शाम

29.

30.

डालने से माइ ेन दद ठीक होता ह।ै सर दद होने पर शरीर म गम लगती हो, तो गाय के घी क पैरो ं के तलवे पर मा लश करे, सरदद ठीक हो जायेगा। यह रण रहे िक गाय के घी के सेवन से कॉले ॉल नही ं बढ़ता ह।ै वजन भी नही बढ़ता, ब वजन को सं तु लत करता ह।ै यानी के कमजोर का वजन बढ़ता ह,ै मोटे का मोटापा (वजन) कम होता ह।ै एक च च गाय का शु घी म एक च च बरूा और 1/4 च च पसी काली मच इन तीनो ं को मला कर सुबह खाली पेट और रात को सोते समय चाट कर ऊपर से गम मीठा दध ू पीने से आख ँ ो ं क ो त बढ़ती ह।ै गाय के घी को ठ े जल म फट ले और िफर घी को पानी से अलग कर ले यह ि या लगभग सौ बार करे और इसम थोड़ासा कपूर डालकर मला द। इस व ध ारा ा घी एक असरकारक औष ध म प रव तत हो जाता है जसे चा स ी हर चमरोगो ं म चम ा रक िक तरह से इ ेमाल कर सकते ह।ै यह सौराइ शस के लए भी कारगर ह।ै गाय का घी एक अ ा (LDL) कोले ॉल ह।ै उ कोले ॉल के रो गयो ं को गाय का घी ही खाना चािहए । यह एक ब त अ ा टॉ नक भी ह।ै अगर आप गाय के घी क कु छ बँ दू िदन म तीन बार, नाक म योग करगे तो यह दोष (वात प और कफ) को सं तु लत करता ह।ै वं दे गौमातरम।्।

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS CHINESE TRUST IMPORTED DAIRY PRODUCTS OVER HOMEGROWN

usiness analyst Mintel says more Chinese consumers prefer imported dairy products (43 per cent) to domestic ones (34 per cent). Even among those who trust local milk sources, 32 per cent prefer imported dairy products,The ﬁndings are in the latest Mintel report Dairy Consumption Trends - China, which shows that China still lags a long way behind other countries In per capita consumption of dairy products,Mintel forecasts the China dairy market to grow at a 6.6 per cent a year in value, to reach $76 billion in 2022,China is Fonterra's biggest market, consuming a quarter of the milk it produces, and generating $3.4b in revenue last year. Almost $300 million of its proﬁt in 2017 came from all its China business. Fonterra sales executive in Shanghai Yang Shuai said the perception of the superiority of imported brands was helping drive its increased sales,Do people trust the local product? It's not necessarily that they don't trust it but they are faced with more choices and there is a higher quality of products,For the younger generation on social media

such as Wechat, they are shifting from domestic brands to imported such as Anchor. They are getting to know the Anchor brand and that's supported by our business growth," Yang said,China allowed imported brands to enter the UHT milk market in 2014, and since that time Anchor has become number one, even though it offers fewer lines of products than local producers,Mintel research analyst Summer Chen said Chinese attitudes towards local milk sources were divided - 44 per cent believed they were reliable, while 36 per cent believed they were not reliable, When looking at the battle between domestic and imported dairy products, it seems that while urban Chinese consumers are regaining confidence in domestic milk sources and products, they still prefer imported options. To appeal more to consumers, domestic brands need to strengthen their offering in other areas, like positioning with a premium brand image, showcasing additional health benefits, and spotlighting innovative flavours in order to compete with imported brands, Chen said,Yang said the key point Fonterra made with Anchor was that "cows on the farms eat grass,They know farm conditions in New Zealand are different to local. In a Carrefour supermarket, Yang demonstrated a display promoting UHT skim milk. A promoter explains that, with summer approaching, the lighter drink is the appropriate one for the season, Fonterra pays for the promotional spot but at a discount because the supermarket benefits from the increased sales. The normal price for a 10-pack of 250gm is $16, but in the promotion period it has been reduced to $11,Fonterra's business development general manager for China Arthur Kung said the growth in the UHT market had been

rapid, The Anchor brand was launched only in 2014. It takes decades to build a brand in a market. Anchor is only four years old and we're already number one for online and offline imported milk, Fonterra has also launched a novel fresh milk product in Alibaba's Hema stores, using milk from its China farms. It achieved certification from the international Safe Quality Food Institute (SQF),The farms are the only SQFcertified ones in China. It's tremendously difficult to receive it. Other local farms have started the process and backed out as soon as they learned how hard it is to achieve the standard, New Zealand farms have not applied for the SQF stamp of approval because they do not have to, there was "inherent trust" already there he argued, Chen pointed out there was a lot of room for growth in China, which had a similar dietary pattern to Japan but fell a long way behind in consumption, Per capita annual milk consumption in China is 14.3 liters, compared with 36.8 liters in Japan and 51.7 liters in the United States; per person consumption of yoghurt in China is 3.43 kg, 4.92 kg in the US and 9.66 kg in Japan. The Chinese consume a mere 0.02 kg of cheese per person, while the Japanese eat 1.46 kg per person and Americans 6.89 kg per person, Top categories for sales growth in China since 2014 have been yoghurt and cheese, Consumers were prepared to pay more for products they regarded as healthier and more nutritious, such as milk and yoghurt. Butter was less associated with health benefits.

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS DAIRY PRICES NUDGE DOWN 1.1% IN LATEST GLOBAL DAIRY TRADE AUCTION

airy prices have dipped 1.1 per cent in the latest Global Dairy Trade auction overnight to reach an average price of US$3465 (NZ$4951) per tone, The benchmark whole milk powder prices dropped 1.5 per cent, skim milk powder (SMP) lifted 3.6 per cent, rennet casein was down 10.5 per cent, cheddar prices were up 3.1 per cent and butter remained unchanged. Federated Farmers dairy chairman Chris Lewis said apart from the 2.7 per cent lift in the last auction, the consistency of and stability of dairy prices since February would have pleased farmers because it allowed them to more conﬁdently forward plan their business. At the moment we just have little ripples and we like little ripples. Dairy price volatility in more recent times that

saw prices rise and then crash just as quickly made that more difficult to do, he said. The movements of the NZ/US exchange rate were having a greater effect on dairy prices at the moment than the slight fall in milk prices. ASB Bank senior rural economist Nathan Penny said in the bank's latest Rural Economic Note that the fall in the dollar "more than trumps" the fall in milk price. Indeed, since the last auction the NZD/USD has fallen by around 4.6 per cent. The net effect of the two moves sees the overall dairy auction prices circa 3 per cent higher in NZD terms since the last auction. Penny said there was potential for their milk price forecasts to move higher. However, the sharp move lower in the NZD could prove temporary. We'll wait and see on that front. Rabobank Dairy Analyst, Emma Higgins said New Zealand product pricing would wane over the coming weeks as the milking season slipped into its seasonal production hiatus, and sentiment trailed off as the focus shifted to the Northern Hemisphere. In saying that, however,

there still remains demand for fresh skim milk powder and a late spring in the Northern Hemisphere delaying production has resulted in tighter fresh inventories. As such, we saw positive price support for SMP this morning. New Zealand product was still priced at a premium over European sourced SMP. And while demand for fresh is strong, old EU SMP stocks are seeing some clearing movement," Higgins said. The second-to-last GDT auction for the 2017/18 production season coincided with Fonterra releasing its latest Global Dairy Update, which saw the co-operative revise its production forecast for the full season from being down 3 to 2 per cent on last season, or 1.313 billion kilograms of milk solids (MS).North Island milk collection was down 3 per cent for the season from June 1 to March 31 collecting 792m kg/MS. In the month of March, it reached 79 million kg/MS, 6 per cent down on March last season.Milk production fell 1 per cent in the season to date in the South Island with 521m kg MS collected, but it lifted 1 per cent to 64 million kg MS in March.The ﬁnal GDT auction for this production season is on May 15.

SMC FOOD 21 PROPOSES ONE-STOP HUB FOR DAIRY INDUSTRY

he proposed facility could offer food manufacturing companies a suite of shared services such as research and development labs, yogurt and cheese processing, as well as warehousing, SMC Food 21 general manager Mike Lim said at a media briefing yesterday.In addition, the hub could facilitate technology transfer between multinational dairy companies and local firms, as well as develop deep skills in the food manufacturing workforce.The 21

company's proposal was announced alongside a visit to its factory in Chin Bee Crescent by Trade and Industry Minister Chan Chun Sing.SMC Food 21 blends ingredients like sugar, milk and cocoa into intermediate products called preblends, which its customers then use to make chocolate, ice cream, soup and other ﬁnished food products. The company - founded in 1999 - has plants in Singapore, Malaysia and Thailand with about 400 employees in total. It logged turnover of US$125 million (S$167 million) last year.Singapore is "not the cheapest place to manufacture products", said SMC Food 21 managing director Cheng Liang Chye. This is why the company uses quality and high value-added production processes to

stand out and to "capture markets or partner with international companies that require such high-tech and high quality,Its biggest export market is Japan and it is now looking to ramp up growth in China. "Many multinational food companies may not want to invest in brick-and-mortar manufacturing, instead preferring to focus on brandbuilding and marketing," Mr Cheng noted.There is room for companies like us to partner with these multinationals to grow their business at a much faster rate.The ﬁrm has invested about $20 million to $30 million in a new facility next to its existing plant. The new facility will focus on making functional foods products that potentially have a positive eﬀect on health beyond basic nutrition. DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS

wenty one milk samples including that of Amul and Mother Dairy have turned out to be sub-standard during tests conducted by the Delhi government, Health Minister Satyendar Jain said on Friday. Jain told the media that these samples were not unsafe, but did not have the prescribed levels of components like fat among others. The tests were done on 165 samples collected from across the city between

AMUL, MOTHER DAIRY MILK SAMPLES TESTED SUB-STANDARD: DELHI MINISTER April 13 and April 28. Out of these, 21 samples were found to be substandard, the minister said. He also said that all the cases will be forwarded to the court, adding that a penalty ranging from Rs 5,000 to Rs 5 lakh would be imposed.

COLOURED BREED JUDGES ANNOUNCED FOR UK DAIRY DAY

he cattle show at UK Dairy Day, praised as a major attraction in the dairy showing calendar, is completing its line-up of show judges and is pleased to announce the latest additions to the exceptional panel. James Lambe (Dairy Shorthorn judge), James Warren (Guernsey judge) and Anna Stable (Jersey judge) will face the tough challenge in the show ring this September as they take centre stage as coloured breed judges. Earlier this year it was announced that the UK Dairy Day Cattle Show will feature three national shows for Holstein, Ayrshire and Brown Swiss, making it the must attend event for all dairy farmers. Lisa Window-Walker was announced as national Ayrshire judge, Dr Angelo Pozzatti as national Brown Swiss judge and Shropshire farmer Mick Gould will judge the National Holstein Show. The latest three judges for Dairy Shorthorn, Guernsey and Jersey completes the breed line-up and UK Dairy Day is set for a fantastic show. In addition, for the ﬁrst time there will be a showcase for the Montbeliarde breed at the event. James Lambe travels 22

from Co Monaghan, Ireland to judge the Dairy Shorthorn classes. James milks 110 pedigree Dairy Shorthorns with his wife Joanne under the Ballytrain prefix on his 180-acre farm. James is the third generation to farm at Ballytrain, making it the oldest Dairy Shorthorn herd in Ireland. Many new cow families have been purchased in recent years but it is the original families like Rose, Tulip and Bloom that are the main foundation of the herd. Based on a spring calving system, James believes that it is fertility that makes the Dairy Shorthorn the ideal breed for his production system. Showing cattle has been a passion for the family for many years and with their hard work and dedication has come prestigious achievement such as having National Champion in Tullamore 2017 and the National Champion at the Emerald Expo in 2013. The highlight of James' judging career so far was judging at the Royal Highland Show in 2017. James is the fifth generation of his family farming at Tredinney Farm, Penzance, just five miles from Lands' End. The herd is currently just over 300 cows split equally between pedigree Guernsey's, Jerseys and Holsteins and their milk is sold to local firm Rodda's to make Cornish clotted cream. James is the fifth generation of his family farming at Tredinney Farm, Penzance, just five miles from Lands' End. The herd

is currently just over 300 cows split equally between pedigree Guernsey's, Jerseys and Holsteins and their milk is sold to local ﬁrm Rodda's to make Cornish clotted cream. The Tredinney Herd has enjoyed success showing at The Royal Cornwall Show for many years, winning supreme Guernsey for 10 consecutive years and more recently claiming overall supreme champion with a Guernsey cow for the ﬁrst time in the history of the show. Another highlight for James was taking champion, reserve champion and honourable mention at the National Guernsey show in 2016. James has judged Guernsey's all around the world including The Royal Welsh, The Royal Yorkshire Show and The Royal Adelaide show in Australia. Jersey judge - Anna Stable Anna Stable joins the judging panel as Jersey judge. Anna lives and farms with her husband Tom at Bolton Manor Farm, in Cumbria, alongside Tom's parents Mike and Denise. Tom and Anna take responsibility for the day to day running of the farm, whilst Mike and Denise manage the on-farm ice cream parlour, Cumbrian Cow.

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS

IRAN'S DAIRY SECTOR WILL NOT BE AFFECTED

s the Iranian economy braces itself for the after-effects of the latest US sanctions, its dairy sector has emerged as a strong pillar to withstand the 'Western disturbance,Though Iran is self-sufficient in the dairy sector, it is keen to explore the possibility of cheese imports from India, a top official from its dairy sector said. Iranian dairy industry's dependence on imports is very limited. We are self-sufficient in the dairy sector. We are better prepared to address the situation with our internal supplies. Hence, the US sanctions will not impact Iran,” Mir Islam Teimouri, Chairman of board, Iran Dairy Industries Society (IDIS), told BusinessLine in Ahmedabad. Teimouri is leading a delegation of dairy producers and experts from Iran to understand India's cooperative dairy structure and management. After visiting the National Dairy Development Board

(NDDB) and few milk production centres in central Gujarat, Teimouri said Iran doesn't require imports of dairy products as it is self-suﬃcient to feed its population with annual milk production of 10 million tonnes, which is growing 10 per cent every year. But we have limitations in cheese-making, mainly in the areas of diversity, innovation and quality. We saw India's Amul doing good in this ﬁeld and we will explore cheese imports from India if there are good opportunities,” said Teimouri. He said Iran currently exports about 10 per cent of its annual milk production to the neighbouring countries. “We export milk products worth $800 million annually — mostly to neighbouring countries. We share good relations with them. Hence, I see no impact due to the US sanctions. The dairy sector in Iran is autonomous with 100 per cent private sector,” he added. Meanwhile, IDIS is

not looking at immediate commercial engagement with India, but it seeks support from NDDB on the aspects of training and interaction with small cooperatives on governance. Iran's dairy sector employs about 2.5 million people directly or indirectly. We have the entire supply chain of dairy set-up, but some portions are still not complete — mainly in the small farms. The way NDDB is supporting villages with the cluster system, we want to implement it too. It helps people to earn more and doesn't cause conﬂict of interest between the farmers and the dairies,” he said. Also, for the genetic improvement of the local breed of milch animals, Iran may consider importing bovine semen from India. But, Teimouri said for that climatic conditions and the animal breeds need to match.

FADNAVIS GOVT TO GIVE RS 3-PER-LITRE SUBSIDY TO DAIRY FARMERS

he Maharashtra cabinet today decided to provide Rs 3 subsidy for every litre of milk to the co-operative and private producers to manufacture milk powder. The Financial Express reports that an oﬃcial in the Chief Minister’s Oﬃce (CMO) gave this information and said the decision was taken to encourage production of milk powder from surplus 23

milk.The decision will help balance the demand-and-supply of milk and producers can get Minimum Support Price (MSP) of Rs 27 per litre, the oﬃcial said.In another decision, the cabinet gave a go-ahead for the promulgation of ordinance amending the land acquisition provisions in the Maharashtra Highways Act. DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

Nirmal said, "North East India is one of our primary target markets for our national expansion as it is one of the fastest growing in India, especially in Tetra Pak segment. We have strategized our products in line with the local demand as understand the requirements of the region since we already have presence here for a while. The market for UHT is growing fast and so is the demand for Tetra Paks is emerging as a preferred option of milk consumption in the North Eastern states. Our core focus ..

NEWS

DAIRY GIANTS FEATURE ON LATEST EPA NATIONAL PRIORITY LIST

Read more at: //economictimes.indiatimes.com/articleshow/61565581.cms?utm_source=contentoﬁnterest&utm_medium=text&ut m_campaign=cppst

wo major players in the dairy processing industry on the island of Ireland feature on the Environmental Protection Agency’s (EPA’s) latest National Priority Sites List for Enforcement. Some seven industrial sites have been named on the list, with four of the sites based in the agri-food sector. The seven sites represent less than 1% of industrial sites licenced by the EPA, yet account for 26% of complaints and 13% of open compliance investigation files. These sites are on the list for failing to meet the necessary environmental standards. These companies face further enforcement action, the EPA confirmed. Also included on the list are: C & F Automotive Ltd, Co. Westmeath; Glenmore Biogas Ltd, Co. Donegal; and T & J Standish (Roscrea) Ltd, Co. Offaly. Launched in July 2017 by the agency, the National Priority Sites List for Enforcement system aims to drive further environmental compliance at industrial and waste facilities. A

statement from the agency explained: “Licenced facilities are identified as national priority sites for enforcement using a system developed by the EPA. Sites which exceed a certain threshold become a national priority site and are targeted by the EPA for further enforcement action,” the statement added. The EPA also announced that five sites have come off the previous list, following improvements in compliance. These included: East Galway Residual Landfill Site, Co. Galway; Green Pasture Meat Processors Ltd, Co. Longford; Irish Cement Ltd (Limerick), Co. Limerick; Nutricia Infant Nutrition Ltd, Co. Cork; and Shell E&P Ireland Ltd, Co. Mayo. The agency updates the national priority sites list on a quarterly basis.

developing in most areas, according to Met Eireann. However, a few isolated, light showers may occur in parts of the west and north. There is also a slight risk of sea fog lingering along parts of the south-east coast. Tonight will be dry, with long clear intervals in many areas, the national meteorological oﬃce says. In slack winds, patches of mist and fog will develop, especially in coastal counties of the south and south-east. Minimum temperatures will fall to between 1° and 4° with a touch of grass frost possible in places. Drying conditions have been moderate to good in recent days and will continue today. However, some showers over the weekend and rain next week will mean drying will reduce to poor at times.

Met Eireann has forecast a fairly mixed spell of weather for the coming weekend, with a mix of sunny spells and outbreaks of rain around the country. Patches of mist and fog will clear this morning and today will be mainly dry and bright, with good sunshine

DAIRY SCIENTISTS TO GAIN INSIGHT

SOUTH East South Australian dairy consultant is one of four upand-coming scientists set to travel to the United States to attend one of the world's biggest dairy science conferences. Mikaela Baker, Beachport, who works as a farm productivity consultant with Total Result Ag Consulting, received one of Dairy 24

Australia's dairy science travel grants. She will attend the 2018 American Dairy Science Association annual meeting in Knoxville, Tennessee, next month to hear more about the latest industry research and innovation. Ms Baker grew up in Mansﬁeld, Vic, and studied a Bachelor of Agricultural Science at Charles Sturt University. She is

particularly interested in ruminant nutrition, calf and heifer rearing and dry cow management. To be able to go to the US and see what is happening at the very cutting edge of what I do is a dream come true and I'm looking forward to meeting the leaders in my ﬁeld and picking their brains,” she said.

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS EXPERT ADVICE FOR DAIRY FARMERS INCLUDING THE LATEST IN TECHNOLOGY

ookstown Dairy Services and Dairymaster technical and sales people will be available on Stand C52 during Balmoral Show to advise dairy farmers on award winning and costeﬀective milking, cooling, feeding, cleaning and health and fertility monitoring systems. As usual, they will be showcasing the latest in dairy equipment and technology. Dairy farmers looking to reduce costs and improve farm incomes in these challenging times can discuss future options with experts on milking plants, hi tech dairy equipment, herd health and fertility and feeding systems. Technical and sales personnel in attendance on the stand will include Sean and John Reid, Gavin Connaughty, David Smith and Michael Callaghan from Cookstown Dairy Services along with Pat Ryan, Ger Corcoran and Niall

O'Hanlon from Dairymaster. The award-winning equipment on display will include milking, feeding, cooling, manure scrapers, herd health and fertility monitoring systems. In particular milk producers can check out the Swiftflo Swing parlour and Swiftflo Revolver rotary parlours, the New Swift Cool Duo heat recovery unit and the environmentally friendly, energy efficient Swift Cool bulk milk tank. Other equipment on view will include Auto washers, Feed Rite parlour feeders, Swiftflo Commander, Clean Sweep manure scrapers, drafting gates and the multiple award winning Moo Monitor+ herd health and fertility monitoring system. In addition milk producers can see the Cluster Cleanse flushing system that rinses each cluster after each cow is milked which results in a more hygienic cluster. This reduces

the risk of “cow-to-cow” cross infection and contagious mastitis. Lower SCC means higher milk quality payments and better herd health. There will be special oﬀers on the stand throughout the week on selected items. This will include a prize draw by an Agricultural VIP at 5pm each day of the show for a 21Kg Drum of Cluster Cleanse worth over £50. Details on winners will be posted on Facebook and Twitter each day. With Cluster Cleanse there is no need to replace existing milking clusters or purchase any special liners and it does not aﬀect the milking vacuum level.

CULLING INFECTED HERDS TAKES 'HUGE MENTAL TOLL' ON FARMERS

armers should brace themselves for the emotional toll of learning they have the cow disease Mycoplasma bovis, says an aﬀected farmer.For Frank Peters, the shock of being told his dairy herd would have to be culled was hard to describe.When someone comes and tells you they are going to come and take your herd and slaughter them all, it's a wonder we haven't ended up with someone fallen over.The Ashburton dairy farmer had a cow test positive for the cattle disease earlier this month and now faced the prospect of his entire herd being culled as the Ministry for Primary Industries tries to stop the disease from 25

spreading. At the end of the day, it is a huge mental stress. None of us are handling it and we are lucky enough to be supported by each other.Peters said he was grateful for the support of groups including the Rural Support Trust.There are people there, but don't rely on the MPI for help. The MPI have a job to do and they are going to carry on doing it. The cattle disease has spread to 39 farms with a Cambridge dairy farm the latest to have tested positive.Peters' advice to the Waikato farmer with the infected cattle was to keep the lines of communication open with neighbouring farmers. Conversely, he urged Waikato farmers to support the aﬀected farmer.For God's sake, to the other farmers, don't make him a friggin' leper. He's a normal farmer doing a normal thing just like they are.

He's just been unfortunate and got some cows or calves from somewhere that have got this virus.Peters said having the disease in a cattle herd was nothing to fear and it was no diﬀerent to many of the diseases already seen in New Zealand.Carry on what you are doing and just be a little bit more aware of your biosecurity around the farm - keep yourself clean - which we should be doing anyway.It's not a disease that jumps on everything and runs to the next door neighbour. Peters said the disease had been in his herd since 2014 without any outwards signs of infection and he had carried on farming as usual. It was for this reason he questioned the need for all infected herds to be culled.About 11,000 cows had been killed so far, in an attempt to stop the spread of the cattle disease, and that number will rise to 22,000 by the end of May. DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS ON THE BRINK: LOW MILK PRICES CLOSING A LOT OF LOCAL The price drop is good for consumers DAIRY FARMS going to the grocery. Last week, the

ow milk prices are increasingly forcing small Ohio dairy farmers out of business and third- or fourthgeneration family farms are in danger of closing down. Times are tough for dairy farmers to turn a proﬁt, said Steve Buschur, who runs Buschur Dairy Farms in northern Darke County with three other brothers. Prolonged low prices for milk have left farmers in the region and around the country feeling squeezed. In the past decade, there has been a 33 percent decrease in Ohio dairy farms. And in the past year, the number of farms have dropped from 2,405 to 2,237, according to the Ohio Department of Agriculture. Buschur has about 670 cows milked three times a day — a medium sized dairy farm — and said it has been hardest on the smaller farmers and the newer ones just getting started who have more debt. The number of licensed Darke County dairy farms has dropped from 56 in 2014 down to 37 today. Darke County is the second highest agriculture producing county in the As dairies become more eﬃcient they are able to produce more milk and as a result the prices do go down,” said Sam Custer, extension educator with the Darke County Ohio State University Extension. Milk prices in 2014 averaged $23.16 per 100 pounds, according to the Ohio State University Extension, and in April, the average was $14.43, a 38 percent drop.

average gallon of milk was $2.94, compared to $3.68 a gallon 10 years ago. They (farmers) are extremely distraught with the price,” Custer said. Yet, in spite of the price decrease, consumers are drinking less milk. According to U. S. Department of Agriculture data, consumption has dropped 16 percent in the past 10 years. Clarence Bunch, Central State University Extension associate director, said farmers are known for trying to make things work in any situation, but at these prices it can mean selling milk for less than the price it costs to produce it. When you're talking about a $10 difference, it's hard for the farmers to be profitable,” Bunch said. Farmers have found ways to be more efficient and produce more milk. For example, milk production used to slow down during hot months because of heat stress but now farmers can do more to control cows temperatures. And while dairy farms in general have gotten more efficient, there are also more large scale, high production farms with thousands or tens of thousands of cows, Buschur said.They have some efficiency benefits perhaps that the smaller farmers or medium sized farmers do not have,” he said. Bill Hershberger said his family farm in eastern Miami County is down to about 20 dairy cows, and he went into teaching about 18 years ago so his three sons primarily run the farm, but they also all have different jobs. He said small farms can't support their overhead costs the way big farms can. Milk prices really don't support a small dairy. Everything is going bigger,” he said. He said the dairy farming lifestyle is not easy and it also can be hard in Miami County when there aren't a lot of other dairy farmers going through the same thing to talk to. The prices farmers are paid have been steadily dropping since 2014 and as farmers continue to lose money or just break even, its eating away at any

reserves they might have, Bunch said the market should eventually correct itself, whether from farmers leaving and supply eventually decreasing or demand increasing. But it's hard to be optimistic at the current time about improvements in the price paid to farmers. The USDA's 2018 all-milk price forecast was down in April compared to March and there's also Canadian tariffs and looming trade issues that could make it more difficult to export the oversupply of milk. Some Ohio dairy farmers are having to seek out new markets because Dean Foods, the second largest U.S. dairy company, beginning May 31, will cut its contracts with 100 independent conventional dairy farmers in Ohio and seven other states. Buschur said while their dairy farm is more protected than smaller farms with high debt, they still aren't able to make farming equipment purchases and investments the same way they could if the price of milk was higher. There's just a lot of agri-business that is affected by the plight of the dairy farmer, Buschur said. David Bair, with Bair-Trax Dairy in Troy, said as a certified organic farm they have been largely insulated from the price drops that conventional dairy farmers are seeing. However, he said when conventional milk gets cheaper compared to organic milk, that some shoppers that are not as committed to buying organic will switch to the lower priced options which leads to an organic milk surplus.

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS DAIRY SNACK MARKET LATEST TRENDS BY 2025

nacks sales are on rising and almost all segments in food & Beverage sector are experiencing an exponential growth rate along with a continuous change in consumer preferences. Rising demand for dairy snacks in emerging countries coupled with the launch of new snacks variants has resulted in an increased demand for the global dairy snacks during the forecast period. Dairy Snacks, such as flavored milk drink helps in elevating the mood of the consumers and increases their energy levels. Increasing demands of ready to go food are trending in the market. Flavored milk, a type of Dairy Snack, aids in gaining of body fats thus leading to the improved body mass ratio. Dairy Snacks help in improving physical performance of the consumers and can help in fighting d e p r e s s i o n . Ta s t e , i n g r e d i e n t s , convenience, and price represent the most influential factors that determine the demand for Dairy Snacks. Dairy Snack Market: Segmentation: Global Dairy Snack market can be segmented on the basis of product type, nature,

distribution channel, and geography. On the basis of product type, Dairy Snack can be segmented into cheese, yogurt, butter, buttermilk, ice cream, lactose-free milk, and others. On the basis of end use, Dairy Snack market is segmented into HoReCa, beverage industry and food industry. The beverage industry holds a maximum share of the market. On the basis of nature, Dairy Snack can be segmented into organic and conventional. The consumption of organic snacks is increasing among the health-conscious population because it helps to maintain their healthy lifestyle. Dairy Snack market is further segmented on the basis of distribution channel into a direct and indirect channel. Indirect channel is further segmented into modern trade, specialty stores, convenience stores, commercial, hotels/restaurants/bars, online retailers, and other retailing formats. Dairy Snack Market: Drivers, Restraints, and Trends – Rising popularity of protein-enriched foods and beverages has led to increasing awareness among the consumers to become more conscious towards health beneﬁts related to a dairy-rich diet. Rising population, urbanization and increasing demand for dairy products in food consumption are expected to increase the overall demand for diary snack. Increasing innovations in the industry help to drive down the cost of production and incorporate additional beneﬁts to the products. This also acts as an important driver for the dairy snack market. However, increasing lactose intolerance among the

Advertise Today For further details contact:

9991705007, 9991705005 27

consumers and a shift to non-dairy products are restraining the growth of this market. The rise in popularity of vegan trends is another restraint for this market. Regarding opportunities, products with longer shelf-life and innovative products with different ingredients still prevail in the market. Dairy Snack Market: Regional Outlook – Depending on the geographic regions global Dairy Snack market is segmented into five key regions: North America, Latin America, Europe, APAC, and MEA. Europe is the leading consumer of the Dairy Snack, France AND U.K are the largest consumers of dairy snacks. Asia Pacific Dairy Snack market represents the largest growing market during the forecast period because consumers are expanding the population, burgeoning middle class, rising income levels, growing brand awareness and westernization represents key growth drivers in the region. The Middle East and Africa are also expected to grow during the forecast period. The recent trend due to increasing urbanization and a growing middle-class population with disposable incomes will drive the market. Dairy Snack Market: Key Players – Key global market players producing Dairy Snack include Nestle SA, Danone, Dairy Farmers of America Inc, Kraft Foods, Inc., Unilever, Amul, Breyers, Dean Foods Company, Fonterra Group Cooperative Limited, Groupe Lactalis SA, Megmilk Snow Brand Co. Ltd, Meiji Dairies Corp., Parmalat S.p.A, Organic Valley, Arla Foods UK Plc., Blue Bell Creameries, Friesland Campina, Sancor Cooperativas Unidas Limited and other.

In India’s most preferred Dairy Magazines DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

Cows may seem like simple creatures - most of us have seen them grazing with seemingly not a care in the world. Well, there's more to these ruminants than meets the eye. Here are 20 facts you probably haven't heard about cows:

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

Blue cheese canapes

Time Period 1 Year INR 1000 3 Years INR 2500 Life Time INR 8000

USD 160 USD 250 USD 800

(Life Time period 10 Years)

Ingredients l 2 cups (500 mL) cooked beets, coarsely chopped l Salt and freshly ground pepper l 6 slices of speck (smoked prosciutto) or prosciutto,

cut into strips l 30 lesley stowe's raincoast crisps® cranberry

hazelnut crackers l 30 baby arugula leaves l 2 oz (60 g) Blue cheese, coarsely crumbled

Directions Using a food processor, purée the beets; season with salt and pepper. Drain in a sieve for 5–10 minutes to remove excess water.Meanwhile, loosely roll up the speck strips to create rose shapes.Top each cracker with beet purée, a speck rose, an arugula leaf and Blue cheese. Serve immediately. Pixie Consulting Solutions Ltd. #923, Sector-9, Urban Estate, KARNAL - 132001 (Haryana) INDIA Email : dairy.pcsl@gmail.com | info@pixie.co.in Website : www.pixie.co.in

Advertisement Tariffs Advertisement Type Front Page Front Title Inside Front Title Opening Full Page 29

Single Issue (cost per issue) 20000 12000 10000 6000

Advertisement Type Back Title Back Title Inside Back Title Opening Center Spread

Single Issue (cost per issue) 15000 12000 10000 12000

DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018

NEWS/EVENT CALENDER NEWS BRIEFS: WEEK OF MAY 14

VMA: Antimicrobial research is a priority: Antimicrobial resistance is a global threat that requires the development of new drugs to protect people and animals, according to the American Veterinary Medical Association. The organization’s revised research priorities, passed by the board of directors, added language describing the threat of antimicrobial resistance and the need for antimicrobial agent development. Research also is needed on how changes in antimicrobial use aﬀect farm animal welfare, the AVMA reported. The training of veterinarians for research work is another priority.

discovered that 33 percent do not provide regular flea/tick preventives and that nearly half, 48 percent, don’t bring their pets to a veterinarian for a routine exam. Sixty-one percent described themselves as “very knowledgeable” about fleas and ticks, but 2 in 5 could not correctly identify at least one symptom commonly associated with Lyme disease. Banfield Foundation assists with disaster preparedness : A 2018 survey revealed that 91 percent of pet owners are not prepared for a natural disaster, so the Banfield Foundation is doing something about it. Through Sept. 30, every $45 donation made at www.BanfieldFoundation.org/kit will lead to a pet disaster preparedness kit being given to a pet owner living in a high-risk state. The waterproof bags contain critical supplies such as a blanket, treats, stress-relief products, water and food calculation charts as well as tips and checklists. All donations support the Banfield Foundation’s Disaster Relief Grant program.

Survey shows a need for education a b o u t p e t pa r a s i te s : A s t u d y conducted on behalf of Merck Animal Health found that U.S. pet owners have knowledge gaps when it comes to identifying, preventing and treating ﬂeas and ticks. The survey of more than 1,300 owners of cats or dogs

Texas Tech on track to open Amarillo vet school : According to Feedstuﬀs, the Amarillo, Texas, City Council approved an amendment to a $69

The Oﬃcial

JUNE 2018

Exhibition

Event Calender

Event

: International Dairy-DeliBakery Association Show Date : 10 June 2018 - 12 June 2018 Venue : New Orleans, United States Web : www.iddba.org

JULY 2018

: UK AD and World Biogas Expo 2018 Date : 11 July 2018 - 12 July 2018 Venue : Birmingham , United Kingdom Web. : www.biogastradeshow.com

Event : International cheese awards Date : 24 July 2018 - 25 July 2018 Venue : Nantwich Civic Hall, United Kingdom Web : www.internationalcheeseawards.co.uk

Event

million agreement between the Texas Tech University System and the Amarillo Economic Development Corp. to ensure the construction of the Texas Tech University School of Veterinary Medicine. Along with addressing a shortage of rural veterinarians, the Amarillo school will be housed alongside a pharmacy school and a medical school, expanding the opportunities for combined research into both human and animal health. Texas Tech is working on a plan to enroll the ﬁrst veterinary class in fall 2021. Salmonella outbreaks have experts concerned : According to Dairy Herd Management, veterinary and human medicine epidemiologists continue to be concerned about periodic outbreaks of Salmonella Heidelberg. At the Dairy Calf and Heifer Association annual conference, veterinary epidemiologist Jason Lombard, DVM, MS, updated attendees on the latest outbreak, which infected dairy calves as well as 56 people in 15 states. Some patients reported contact with dairy calves or other cattle.

Advertise Today For further details contact:

9991705007, 9991705005

JULY 2018 Event Date Venue Web.

: : : :

Fi Asia-China 11 July 2018 - 13 July 2018 Shanghai, China www.ﬁglobal.com

AUGUST 2018 Event

: African Dairy Conference & Exhibition Date : 20 August 2018 - 24 August 2018 Venue : Nairobi, Kenya Web. : www.dairyafrica.com DAIRY PLANNER | VOL. 15 | NO. - 5 | May 2018