Poultry Planner - December 2016 by PIXIE CONSULTING SOLUTIONS LTD.

YEAR 19, ISSUE 12 | DECEMBER - 2016

WISH YOU HAPPY NEW YEAR 2017

From the Editorâ&#x20AC;&#x2122;s Desk

OUR TEAM Vishal Rai Gupta Managing Director vishal@pixie.co.in Bhavana Gupta Editor in Chief editor@pixie.co.in N.K. Gupta General Manager pcslkarnal@gmail.com M : 999 170 5005 Aparna Mehmi Marketing Manager Poultry.pcsl@gmail.com M : 999 170 5007 Anshul Bhatia Asstt. Marketing Poultry.pcsl@gmail.com M : 999 170 5004

Design & Composed by: AG Designs, KARNAL

EDITORIAL BOARD MEMBER Mr. G.K. Rathinam Palani Tk, Dindugul Dist, Tamilnadu Dr. Amitabh Pandey Delhi

Bird Flu Concerns Challenge Positive Outlook for Global Poultry The outlook for the global poultry industry in 2017, which is generally positive, is now being challenged by a new wave of avian influenza outbreaks, according to the Rabobank Global Poultry Quarterly report for quarter four of 2016. This is a most unwelcome development in a global market that was just recovering from the negative impact of the 2015 avian influenza crisis.This adverse development comes at the same time the industry has started reporting better results, and given the favourable fundamentals. The industry currently has strong market balances in most regions and ongoing low costs, despite pressure from declining red meat prices.The return of avian influenza is now shaking up global trade conditions and is especially affecting the outlook for Asia, Europe and Africa. It will also be a test for the US industry, after last year's multiple avian influenza outbreaks. As many European and Asian countries are exporters of meat and breeding stock, this will certainly impact the outlook for the industry, and could shake up meat and breeder trade again.The ongoing Chinese supply shortage will continue to affect global market conditions. Imports to China and Hong Kong are expected to remain high, benefiting countries that are allowed to export directly to China, while Chinese consumers will continue to face high prices for specific preferred products, such as feet and wings. The Industry is working on new strategic sourcing initiatives to alleviate some of this supply pressure.Pressured global trade volumes are expected next year, given a continuation of high avian influenza impacts and increasing trade protectionism. China's import demand and the possibility of improved relations between the US and Russia are promising, but lower support for trade deals like TTIP and TPP will have adverse impacts.

Editorial Policy is independent. Views expressed by authors are not necessarily held by the editors. Registered as Newspaper by Registrar of Newspaper for India : RNI No. 71668/99 Licensed to post at Karnal HPO under Postal Regn. No. PKL-91/2016-2018 Editorial & Advertisement may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Poultry Planner the publishers do not accept any responsibility or liability for the material herein. Publication of news, views of information is in the interest of positive poultry industrial development in India. It does not imply publisherâ&#x20AC;&#x2122;s endorsement. Unpublished material of industrial interest, not submitted elsewhere, is invited. The submitted material will not be returned. Publisher, Printer Mrs. Bhavana Gupta on behalf of Pixie Publication India (P) Ltd. Karnal Printed at Jaiswal Printing Press, Railway Road, Karnal Published at : 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana) India Editor-in-Chief : Mrs. Bhavana Gupta All Legal matters are subject to karnal jurisdiction

INDEX 06

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EDITORIAL

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DEVELOPMENT OF VILLAGE POULTRY INDUSTRIES

ECONOMIC IMPORTANCE OF EMU REARING

MONO‐ENZYME USAGE: LIMITATIONS IN POULTRY FEED FORMULATION

WOMAN EMPOWERMENT THROUGH RURAL POULTRY FARMING PRESS RELEASE

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Glimpses of SOUTH ASIA’S BIGGEST International Poultry Exhibition on 23‐24‐25 November 2016 at Hyderabad

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NEWS

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RECEIPE

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DEVELOPMENT OF VILLAGE POULTRY INDUSTRIES Genetic improvement Development of village poultry is unrealizable with the poor and unproductive local poultry breed. Its hardiness which enables good adaptation to harsh village management conditions is however inversely related to its productivity.

Dr. Mohanlal Shende (B.V.Sc & AH, PGDBIM, LADFTM) Cell. No.: +91-8718094447 +91-9406298867 Email : anandamohan87@gmail.com shendedr.mohan@gmail.com

Many African countries have successfully experienced the introduction of exotic breeds whose crossbreeding with local poultry resulted in offspring well adapted and much more productive than the original breed. Table -Zoo technical performances of poultry in extensive conditions

Strategic objectives For many smallholders, chicken production offers a source of income that can be quickly scaled up without major investment or labour input. Village chicken improvement programs have the potential to contribute to each of the Millennium Development Goals by increasing household incomes, i m p ro v i n g f a m i l y n u t r i t i o n a n d empowering women. Village poultry development also includes the promotion of other species reared in Rwanda in the backyard system such as ducks, turkeys and pigeons. The problem analysis tree identiﬁes problems to solve to fully exploit the potentialities of the village poultry

Source: Dr Papa Ndary NIANG

Cockerel exchange schemes have worked well in some areas. Cockerels of an 'improved' breed are reared by a project or Government centre. These can then be bought or exchanged by farmers so that they cross-breed with village hens. Exchanged cockerels should be exchanged with those of neighbouring farmers every year to avoid in-breeding. After four to five years the e xc h a n g e p ro g r a m m e s h o u l d b e repeated. As shown by the table above, genetic improvement bycross-breeding with exotic breeds is a mandatory way for improving poultry s performances in village management conditions. This condition is however insufficient due to the multiplicity of constraints. Health and disease control The problem of diseases in village chickens is compounded by the interactions of different entities that are of significant importance to disease epidemiology (figure 19). At the village level, contacts between flocks of

different households, the exchange of birds as gifts or entrusting, sales and purchases are the main sources of infection transmission. Similarly, other domestic fowls and wild birds form another source of infection, because the chickens roam freely in the villages. There is a need to develop appropriate epidemiological techniques for village poultry, because of the nature of the host-pathogen-environment interaction in village chickens. The complex nature of disease epidemiology in village chickens is found both in epizootic as well as in enzootic diseases. The high helminth burden in village chicken flocks has been attributed to the scavenging diet that includes some of the hosts such as worms and snails. Among the diseases of village chickens, Newcastle disease (ND) was ranked as the most important disease. In African countries, various initiatives led by governments and NGOs were undertaken to vaccinate chickens against ND. The most promising seems to be the training of poultry farmers to carry out simple veterinary procedures to assist community members, or farmers group, under the guidance of a veterinar y officer. Other diseases affecting the poultry flock are Gumboro and Marek diseases, salmonellosis, Chronic Respiratory Disease, Bronchitis and coccidiosis. However, the latter are rather scarce in the traditional system and are mostly present in the modern system. Taking them into account is mandatory for poultry farmers to avoid economic losses due to mortality and/or morbidity. So the strategy should focus on supporting lowincome traditional farmers to fight ND, which is the major threat. The trained farmer will receive special training on how to vaccinate, disinfect and protect village poultry. Apart from the three procedures previously

POULTRY PLANNER | DECEMBER - 2016

ARTICLE mentioned, the trained farmer should seek advice from a veterinary ofﬁcer. A trained farmer will act as an important intermediar y between veterinar y ofﬁcers, who in most cases are not easily accessible, and other farmers in the village or farmers groups.

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predators (thieves) like dogs, rats, snakes and humans.

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Support to professionalization of the actors

The size of the house will depend on how many birds you have. For 10 – 15 adult birds, the size of the house should be about 2 large paces (meters) wide by 2 large paces (meters) long. It is better that the house is too big than too small.

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Capacity building for poultr y producers and specialists

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Implementation of poultry impulse centers

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Study the feasibility of ﬁscal protection

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Involvement of insurance companies (e.g. SONARWA)

The support of public services to poorest villagers should be manifested in the form of technical and ﬁnancial assistance for meeting the requirements of adequate housing. Evaluation indicators These indicators will enable the monitoring of the rates of achievements of the strategic objectives

Figure : Village poultry production system; entities of importance in disease epidemiology

Housing Poultry need a good strong house. They should be locked up at night to protect them from bad weather, predators, and thieves. A house will also allow to inspect the birds and to handle them to see if any are sick or need attention. It allows collecting their eggs from the same place. The place to build the poultry house has to be planned very carefully. The place must be shady, dry and safe on flat ground to keep the floor dry during the rainy season. It may be necessary to dig a drain around the house, or to raise the ground first. The house can be made cheaply using local material like gumpoles, reeds and thatch grass. You must see what is available. It should be situated close to your own house with the grass and bush cleared for about 3 meters on all sides of the house to keep snakes and rats away from your chickens. Some houses are built on poles, well above the ground. This protects chickens from 12

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Implementation of unit (s) for the rearing of improved breed cockerels

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Increased rates of improved breeds in the villages ﬂocks

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Increased rates of crossbreeds in the villages ﬂocks

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Prevalence of the Newcastle Disease

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Mortality rates in village poultry

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Number of farmers trained for vaccination vs. Newcastle Disease

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Increased implication of women in the chain of activities

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Credit services

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Marketing assistance

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Technical assistance in feeding and housing

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Availability of village poultr y statistics.

Component 5: Strengthening the institutional framework

Modern poultry Any industry in its nascent stage in a competitive environment should beneﬁt from institutional support to upgrade to its competitors. While meeting the requirements of a free market in the EAC context, poultry industry in Rwanda needs some speciﬁc measures

Village poultry A multifaceted approach is required for successful development and the adoption of improvement technologies for village chicken production systems in Africa. Where development assistance to rural poultry is accompanied by strong institutional support, the long-term effects of the assistance are promising. The programme “Integration model for the semi-scavenging systems” is cited as a successful programme on rural poultry improvement. This model tested first in Bangladesh targeted exclusively landless women and involved these women in the chain of activities of vaccination, hatchery operation, chick rearing and feed selling, as well as in the production of hatching and table eggs for the market. Credit services and marketing aspects also formed part of the model. Its success has created interest among those involved in rural development in other developing countries. Identification of areas in the village chicken production system that require the most institutional and organizational support would enhance the adoption of methodologies used in other production systems. Input supply and distribution and product utilization are probably the key areas because of the small scale of production involved at the household flock level. Supply and distribution of veterinary drugs and vaccines is currently the main area that requires institutional and organizational support in village chicken POULTRY PLANNER | DECEMBER - 2016

EGGS ARE BEST EGGS ARE VEG! As Vegetarian as Milk Most vegetarians donâ&#x20AC;&#x2122;t consume egg but readily drink milk and eat paneer. eggs farmed for consumption are 100% veg as they are not fertilised. meaning that even if you incubate them, no chick will be found under any circumstances

Nutrition Bomb Egg is one of the most wholesome and nutritive foods there is perfect for fussy eaters, espcially kids it can be served sweet or salty according to taste. Just one egg for breakfast gives them a majority of their nutrients.

Food for Thought - One of the foods that cannot be adulterated; imagine trying to ďŹ ddle with it without breaking the shell! - Global food thar tastes the same around the world - Fuss-free, instant food at its best.

Happy Prices As prices of other foods rise, eggs remain easily affordable for all. Pulses and dals are expensive and lack even the essential smino acids but eggs have all the amino acods making them

- Perfect food for energy to take on sports or studies - quick snack for fussy eaters - Easy to digest - Round the year availablity - Adequate shelf life - Versatile, can be used to enhance & male sweet as well as savoury dishes.

POULTRY PLANNER | DECEMBER - 2016

ARTICLE production systems. The poor infrastructure and the small economies of scale do not attract private investment.

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FigurMarketingchannelofvillagepoultry

Supply of veterinary drugs and vaccines requires support because most of the inputs, particularly the vaccines, come in doses higher than the size of the local ﬂocks. Group formation and credit services are therefore required in this area. Marketing is another aspect that requires institutional and organizational support. Institutional support offered in marketing could be used to create employment for youths in rural areas. Figure 18 identiﬁes the marketing channels of village chickens in Rwanda. Institutional and organizational support in marketing v i l l a g e c h i c ke n s w o u l d i n c l u d e assistance in feeding, housing and disease control between the different marketing points.

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Mandator y licences for minihatcheries

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Trained poultry specialists and producers (breeding, feed formulation, technical monitoring)

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Feasibility study for tariff and /or non tariff barriers

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Increased implication of women in the chain of activities

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Credit services

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Marketing assistance

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Technical assistance in feeding and housing

Strategic axis n°2: Marketing Evaluation indicators These indicators will enable the monitoring of the rates of achievements of the strategic objectives 

Inventor y and classiﬁcation of poultry actors

Component 1: Master y of the sanitary quality Meat and meat products are derived from muscle, originally uncontaminated. The slaughter and subsequent transformations undergone by these products are all risks of contamination of food by these

POULTRY PLANNER | DECEMBER - 2016

ARTICLE agents (bacteria or other) from live animals (endogenous contamination) or environment itself (exogenous contamination). The dangers to the consumer through contamination of poultr y meat by germs such as Salmonella, Escherichia coli (enterohemorrhagic strain), Listeria monocytogenes, and Campylobacter jejuni concern the possibility of outbreak of foodborne illness. The latter mostly concerns the digestive tract, but some complications may worsen the prognosis, often at the level of populations "at risk". On the other hand, consumption of improper eggs is mainly related to the risks of Salmonella infections (1.4 million each year in the US). Control methods in place to control the sanitary quality of the poultry industry go through analysis of the risks of contamination throughout the processing steps including the breeding and marketing. This control requires minimizing opportunities for endogenous or exogenous contamination (reducing animal infections, hygienic slaughter, further processing). It also assumes the implementation of methods to prevent microbial growth (refrigeration, vacuum packaging or controlled atmosphere ...). She ﬁnally passes through the use of methods that allow the destruction of pathogens, either in commodities themselves (cooking, pasteurization, canning ...) or at the "sources" who must be destroyed. Government and professional partners in this sector must implement the methodology for risk management ( H A CC P ) i n t h e c o n t e x t of t h e implementation of a new legislation regarding “Food Hygiene”. The strategic objectives 

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Fulﬁll the mission of protecting public health by ﬁghting zoonoses and diseases related to poultry process (breeding and processing) Get Hygiene and sanitary standards

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in the mid-term perspectives of promoting day-old chicks, poultry meat and egg products exports 

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Protect public health by providing the consumer with products free of any danger that could compromise his health Increasing consumer awareness on food quality and health

Evaluation indicators These indicators will enable the monitoring of the rates of achievements of the strategic objectives 

Number of poultry farmers with HACCP approach

containing strict facility construction and sanitation standards to ensure the safety of the poultry meat and eggs will be promoted. Some countries require food safety standards above. The short and mid terms exports targets should be limited to bordering countries. Marketing opportunities manure in agriculture and aquaculture could be facilitated by building units of valorization of waste from poultry farms. Strategic objectives 

Promote the consumption of poultry products produced.

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Understand changes in the meat market in and the sub region and protect the consumer

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Consumers survey reports

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Poultr y slaughterhouse implemented in Kigali

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Make available the consumption of meat through an accessible price

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Number of guides manufacturing practice validated

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Ensure the competitiveness of poultry meat

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Level of sanitary quality of poultry meat in the Rwandan market.

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Anticipate the intensifying competition of poultry products from foreign countries by promoting the label

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Develop links between poultry farming, agriculture and aquaculture.

Component 2: Promotion of the poultry products This component will be the outcome of the previous components reviewed. Producers who raise poultry with the intent of marketing their own products (poultry meat processed or unprocessed, eggs) should give careful consideration to where they will have their poultry slaughtered or poultry meat processed. The type of plant where animals are slaughtered has a significant impact on where the meat can be marketed. Marketing poultry meat and eggs nationally or internationally requires adequate inspection. If the intent is to market poultry products in foreign markets, the animal must be slaughtered and processed in a certified slaughterhouse. Poultry meat and eggs inspection will be conducted by officials of MINAGRI/ VETSERVICES previously trained. New regulations

Evaluation indicators These indicators will enable the monitoring of the rates of achievements of the strategic objectives Growth rates of poultry (meat and eggs) per capita consumption Price trends on the domestic market and sub-regional pricing structure per actor of the valuechain Evolution of the price of poultry products sold in the domestic market. Number of poultry farmers (including hatcheries) implemented and upgraded. Number of poultry farmers (including h a t c h e r i e s ) c e r t i ﬁ e d H A CC P o r obtaining a qualitylabel. Number of manure units implement 

POULTRY PLANNER | DECEMBER - 2016

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ECONOMIC IMPORTANCE OF EMU REARING Varun.A¹, Tamizhkumaran. J ²* 1 PhD Scholar, Department of Poultry Science Madras veterinary college, Vepery, Chennai 600 007. 2 Registered Veterinary Practitioner/ Consultant, Pondicherry, *docjtk@gmail.com (corresponding author)

Varun A

Tamizhkumaran J

Emu is the second largest flightless bird under the group ratites. It is scientifically classified as Dromius noveahollandiae along with other members of the group ostrich, kiwi, rhea and other flightless birds. Emu farming will be a booming agribusiness due to their benevolent donations to the human race viz. pain relieving oil, red healthy meat, soft, supple leather and gorgeous feathers. Presently, emu is native to Australia and its farming spread all over the world like U.S.A, China and Australia including Asian countries. Emu is becoming popular for having 98% fat free red meat and other utilities obtained by products namely; emu oil, skin, feathers and ornamental eggs and toes.

enables to be ﬁt for preparations, it is low in fat, loses moisture quickly and best under moist heat cooking. The emu meat contains less than 0.05% cholesterol. Due to healthful beneﬁts of emu meat, Americans recognized the emu meat as a healthy alternative to beef.

Emu, can also be called as “million dollar bird” and its farming is getting great economic impor tance and booming an agri-business. Different products of emus are listed below: 1. Emu meat Emu meat is 98% fat free red meat, rich in protein, iron, vitamin B12 and vitamin C, hence it is an excellent diet for people suffering from heart ailments. The tenderness and texture of emu meat 18

Meat composition of different species (in 100gms)

2. Emu Oil Emu oil is semi solid white mass, which is generally located all along back of bird, but when it is processed and reﬁned it is a clear liquid. Emu oil fatty acid composition makes it to have high permeability when applied on to human skin. Furthermore, it is being used for treatment of various conditions namely ar thritis, skin treatment, burn injuries, hair loss, etc. This property of high permeability is made use for delivering speciﬁc drug molecules for treatment of skin conditions. Emu oil act as wound healing agent, reduces recent keloid

scarring and excellent emulsifier. The oil is extremely fine, making it exceptionally penetrating, moisturizing, cholesterol reducing and is used in treatments for muscular and joint ailments, as well as cosmetics and skin care products. Emu oil has also two major benefits having its anti-inflammatory properties and its ability to penetrate the skin. Nonetheless, it is also found to provide some solar protection and its penetrating effect appears to be related to its non-phosphorous composition. These analgesic, anti-allergic and antiseptic properties of emu oil make it to provide the economic values in emu farming and having the price of Rs. 1000 / per Kg of raw fat or crude oil of emu. 3. Emu Skin and feathers Emu skin is of high quality with usual yield of about 6 to 8 sq. ft. per bird and price good quality skin is reported to be Rs.700/- to Rs.1000/- per Sq ft. This is used in preparation of leather products including apparels. The leg skin is very unique and with scales similar to crocodile skin and is being used in protective things for knives, swords and shoe top etc. Emu skin is soft and supple, characterized by a raised area around the feather follicles which gives a pleasing dotted pattern, when body leather is used for clothing, boots, bags

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and wallets, as well as being a wonderful medium for crafts. It has a great demand in international leather industry for producing new fashionable goods. Emu feathers are soft and are being used in preparation of brushes speciﬁcally used in cleaning hard ware and circuits of electronic goods including computers. They are used as feather duster, feather pad, fans, bows, and masks, ﬁnishing metals prior to painting, weather-proof apparels, and pillows, blazers, sweaters, jewelry, and craft items. Usually approximately 400 to 600 gms of feathers would be available from a bird and each bird would fetch about Rs. 200/- at present.

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5. Emu egg and toe nail

Some Peculiarities about emu

The unfer tilized eggs which are emerald green are cleaned and used in crafting antique mementos for sale with different carving on the shell. Emu nails are also been used as key chains, pendants in necklaces. The eggs have a distinctive dark green granulated surface. They are very attractive when carved, or made into ornaments and jewelry items.

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Emu eats insects, g r e e n and love

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E m u s litters' daily.

require 6-10 good water

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E m u s t i m e s

require 3 food per day.

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Emus are being raised in a variety of conditions ranging from the cold winters to the extreme heat.

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Female emu or hen begins laying eggs and male emu keep watch of incubation.

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The male waits until the female lays at least 9 eggs and then he starts incubating them by sitting on the nest.

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He incubates them for 52-56 days and doesn't eat or drink during this time. 

Chemical composition of an emu egg

fruits, ﬂowers, seeds and vegetation caterpillars.

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MONO-ENZYME USAGE: LIMITATIONS IN POULTRY FEED FORMULATION Dr. Susim Mukul Ray, Product Manager-AHN, Rossari Biotech Ltd. In recent years there has been a concerted effor t to improve the nutritive worth of feedstuffs by u s i n g Dr. Susim Mukul Ray exogenous enzymes. On the basis of many reports it may be concluded that the nutritional and, therefore, economic value of corn, bajra, rice, soybean meal (SBM) and other ingredients commonly used in poultry diets in India can be improved b y t h e a d d i t i o n of a p p ro p r i a te preparations of phytase, carbohydrase, and other enzyme activities Phytase Efficacy Given the scale of resources that have been applied to phytase research over the last several years, the degree of success in terms of liberation of Phosphorus (P) from P h y t i c a c i d ( PA ) a n d i m p r o v i n g Phosphorus (P) retention is disappointing. Different research trials suggest that number of causes can be identified that are leading to this reduced efficacy including insufficient enzyme distribution within the feed matrix, feed processing practices such as excessive pellet temperatures that r e d u c e e n z y m e a c t i v i t y, o v e r conservative ingredient and dietary P specifications and inaccessibility of PA to phytase within the intestine In light of these findings (Table 1) and new research data showing additive effects of phytase and various carbohydrases, it seems pertinent that we rethink how phytase is incorporated into commercial feeding programs if optimal economic returns are to be realized. Table 1. The effect of phytase alone or in combination with a multicarbohydrase enzyme on growth performance, apparent ileal digestible P, retained P and tibia ash contents in broiler chickens fed corn/SBMbased diet from 1 to 21 d of age

abc P<0.05; Woyengo et al., 2010

NSP Enzymes In parts of the world where hard cereal ingredients predominate poultr y diets, NSP enzymes have been successfully a p p l i e d i n to p o u l t r y p ro g r a m s . However, when these same enzyme activities are applied to corn/SBM based diets, performance responses have been less successful. When the actual constituent NSP in corn and SBM are analyzed it becomes clear that an extensive blend of carbohydrases must be supplemented if any performance response is to be achieved. This is likely why minimal performance improvements have been reported in corn/SBM based poultr y diets supplemented solely with xylanase and βglucanase or a combination of xylanase, amylase and protease (Table 2 & 3) Table 2. Growth performance of broiler chickens fed corn/SBM diets supplemented with different enzyme preparations

¹1-42 d; ²1-38 d; ³1-21 d Table 3. Laying hen performance when fed corn/SBM diets supplemented with different enzyme preparations

and nutrient digestibilities. Thus, in order to achieve viable and consistent economic returns in commercial poultry feeding programs, the correct blend of multiple carbohydrases, including cellulases, pectinases, xylanases, glucanases, mannanases, and galactanases must be applied. The same strategy of developing enzyme supplements for corn/SBM diets based on identification of indigestible components holds true as new feed ingredients become more prevalent in poultry diets. For example, the expansion of the ethanol industry is making a large quantity of DDGS available to the poultry industry. Although a valuable source of crude protein and amino acids, DDGS also have high levels of indigestible fiber,which to date has limited inclusion i n to c o m m e rc i a l p o u l t r y f e e d s . Targeting the indigestible components specific to DDGS with the correct blend of supplemental carbohydrase enzymes can allow for greater inclusion of DDGS into poultry diets and thus greater economic returns. Similarly, as the market for value added poultry products has grown, so too has the usage of flaxseed in poultry diets as the preferred source of energy and omega3 fatty acids. Again, the presence of high levels of indigestible NSP has limited the inclusion of flaxseed into poultry diets. However, once these nutritional obstacles are removed by applying the correct blend of dietary enzymes, the feeding value of flaxseed, and thus overall profitability, is improved significantly. Full references available on request 

Rather a complex blend of multiple carbohydrases is required to depolymerize the NSP present in the diet, which will lead to predictable improvements in BWG, FCR

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WOMAN EMPOWERMENT THROUGH RURAL POULTRY FARMING 1

A.K.Verma1 , Surinder Kumar2, K.K.Verma3 , S. Kumar4 and U.S. Narwaria5 Ph. D Sclolar, Extension Education, 2M.V.Sc. Scholar, Poultry Section, 3,5Ph. D Sclolar LPM, 4M.V.Sc. Scholar, LPT Indian Veterinary Research Institute – Izatnagar

Introduction A woman is the nucleus of the family, particularly, in rural India. She not only collects water, fuel, wood, fodder and food but also plays a significant role in preserving the culture, grooming the children and shaping their destiny. Although women represent only about 50% of the total population but they contribute 75% to the development of our society while men contribute only 25%. Unfortunately, in spite of their laudable and vulnerable roles, which cannot be substituted by machine or men, women have been neglected since generations. This is happening in spite of a woman being recognized by our ancient saints and culture as not merely a mother but as a superior scholarly Institution. It is said in Manu Samhita Upadhyaayan-dasacarya acarryanam satam pita; Sahasram tu pitrnmata gauraveratiricyate. “A Guru who teaches Veda is 10 times superior to an ordinary teacher and the father is 100 times more than a teacher, but the Mother is 1000 times more superior to the father”. Activities of rural women, start early in the morning with the responsibilities of fetching water, fodder, fuel and cooking food. She takes care of the children and members of the family, their health, orientation and education and attends to various incomes generation activities. She manages all the household matters, looks after the family assets and livestock, handles the purchases and finance, works for almost 14-16 hours and is the last to sleep at night. Still, when you ask her children what their mother does? Most of them instantly reply “nothing”. There is no recognition for their hard work, just because her work is not evaluated in terms of money. She often falls sick, but does not complain and this goes unnoticed by others in the family as they continue to work as usual for the sake of the family. She manages the family very efficiently with meager means, but is still treated as illiterate. Women are ignored in matters, which are of concern to them as well. As a result, today women are the worst sufferers in the society due to drudgery, ill health, illiteracy, deprivation and humiliation. Backwardness of women is a sign of poverty and women are the worst sufferers during 24

the period of scarcity and calamity. No wonder, India hosts over one-third of the poor in the world, as lack of empowerment of women is a significant cause of poverty. Poultr y plays a significant role in empowerment of rural women. Poultry rearing is a popular activity among rural women in most countries. It can provide meat and eggs for the family, a small and fairly regular source of cash, manure for crop production, feathers, and items for traditional rituals and gifts for friends. Labor requirements are low compared with those associated with other small livestock, and production tasks can be combined with women's other household responsibilities. Unlike in the case of larger livestock, often women also control the marketing of poultry and poultry products, with the resulting income theirs to use. What is empowerment Empowerment is an active process which enables women to realize their identity and power in all aspects of life. It enables women to have more access to knowledge and resources, greater autonomy in decision making, greater ability to plan their times, free them from the clutches of irrelevant customs, beliefs and practices. Women in our society Today the sole occupation of women is supposed to be bear children, to look after her husband otherwise to drudge for the household. Not only is the woman condemned to domestic slavery but when she goes as laborer to earn wages, thought she work harder than the man, she is paid less. Elements of empowerment As we know empowerment is “the process of understanding what she wants to do and developing her will and courage as well as competence needed”. The factors which are able to facilitate and inhibit empowerment are called as elements of empowerment. The factors which promote the empowerment called facilitating factors likepositive self image, strong will, self-reliance, awareness, education etc. Rural poultry in empowering women Almost 80% of rural families, from the under-privileged group and Muslim community were found to keep backyard

poultry in numbers varying from 6 to 20. Seventy-five per cent of families kept 6-12 birds. In about 70% of the families, the entire operation, from feeding and management to marketing, was handled by women. Feeding and management of the birds was entirely looked after by women in more than 95% cases. The sale of eggs and birds from the household (where middlemen or individual buyers come to purchase) was by women, irrespective of socio-economic class. Selling of eggs and birds in village markets was by men in some communities and higher socio-economic groups. However, among lower socioeconomic strata groups, it was common to see women selling eggs and birds in weekly markets. There is a good demand for the products (eggs and birds) and they command higher market prices than the commercially produced equivalents. As poultry sector development occurs, its impact on the poor is critical to development objectives. Conclusion Poultry farming is important to the livelihood of the rural poor. It is also the fastest growing livestock sub-sector. Poultry sector growth is less labor-intensive and based upon increases in production and efficiency for smallholder-farmers, the poverty reduction potential is significant. At the subsistence level, poultry can provide nutrition, wealth/status, and even basic livelihood support, while using surplus labor and household surpluses for feed. This type of poultry production is typically low input as well as low output. As livestock and economic development occurs the nature of production changes. More inputs are used, and poultry sector can be a significant source of cash revenue. The demand for meat (or protein/animal products) will increase as economic development occurs, “pulling” livestock sector specially poultry development. Poultry provides an opportunity for the very poor to maintain at least a subsistence income despite their low resource/capital base. Poor people often have little access to land or more productive land/pastures, but poultry can be produced with household surplus, through backyard-raising, and through using common property.  POULTRY PLANNER | DECEMBER - 2016

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30TH EDITION OF SPACE 2016 FROM SEPTEMBER 13 TO 16, 2016 ORGANIZED AT THE RENNES EXHIBITION CENTRE, FRANCE - A GRAND SUCCESS - RICKY THAPER international exhibitors from 42 countries, and 101,963 visitors, including 12,022 international visitors from 120 countries, large delegations from West Africa, Europe and Iran were present. According to Ms. Ane Marie QUEMENER, CommissaireGenerale / Exhibition Manager and the new Director of SPACE, over 30 years SPACE has become an essential event for all. Created by the leaders of the agricultural organizations, it was designed to be a place to meet debate and exchange ideas, for all farming related professionals. Ms. Ane Marie QUEMENER added that on this 30th edition of SPACE, several African Government ministers have come. The efforts and hard work by SPACE Team is paying off!

Minister of Animal Resources of Côte d'Ivoire, the professional associations who accompanied him, officials from Togo and Guinea and the Minister of Livestock of Cameroon inaugurated this 30th SPACE and this reflects the event's strong international dimension. Mr. Marcel DENIEUL, President and Chairman, SPACE said that Exhibitors at SPACE 2016 unanimously praised the quality of contacts they had with visitors during the four day event. This professionalism, in a globalised world, clearly reflected the constructive and fluid tone of this year's expo. This year's SPACE 2016 expo brought together 1,445 exhibitors including 484

Mr. Ricky Thaper with Ms. Ane Marie QUEMENER, Commissair Generale / Exhibition Manager and the new Director of SPACE The ﬁrst edition of SPACE in the year 1988 had six halls with 10 950 m2/sqm with 260 exhibitors including 18 International Exhibitors with 32000 visitors from European countries and now at the 30th edition of

SPACE 2016, it has eleven halls with 69 500 m2/sqm with 1445 exhibitors including 484 International Exhibitors from 42 countries and 1,02,000 visitors from 120 countries. SPACE 2016 developed the political dimension of discussions with livestock sector stakeholders. The Minister of Agriculture, Stéphane Le Foll, as well as various stake holders were able to speak and convey their messages to exhibitors and livestock farmers during SPACE. These visits reinforce SPACE as a platform of expression and discussion to advance the major issues regarding the future of the livestock sectors.

At Ross booth (L to R) Mr. Michael Garden, Business Manager, Aviagen, Mr. Ricky Thaper, General Manager, IB Group and Dr. Dinesh Kumar Arora, Progressive Marketing Associates According to Claire BRASSET this year's event was again marked by innovations that beneﬁt animal production. Out of total 160 entries, 39 were awarded 1 star and 11 were awarded 2 stars, total 50 Innov'Space award-winners presented at the stands, including 5 special commendations, enhanced the quality of the presentations at SPACE. Among the 50 Innov'Space award-winners, 20% are foreign companies from six countries. Ms. Ane Marie Q U E M E N E R presenting memento to one of the Innov'Space awardwinner.

Group Photo of SPACE Team 26

T h e t h e m e of t h e Research and Development Village was "Producing for the Future – Climate – Energy – Land Use". We succeeded in getting farmers to embrace the issue of greenhouse gas emissions and the carbon market, by showing them that solutions already exist and POULTRY PLANNER | DECEMBER - 2016

PRESS RELEASE can be put to use immediately. It also demonstrates their ability to plan ahead said Ms. Cecile BERTHIER-CODET, Assistant, SPACE. Ms. Cecile BERTHIER added that SPACE started as a European show 30 years back but quickly earned an International reputation with an ever increasing numbers of International exhibitors from 42 countries and visitors from abroad, from 120 countries.

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organized by APECITA, and more than 300 Business to Business meetings organized by Enterprise Europe Network between exhibitors and international investors said Ms. Chloe LETELLIER, Communication Press, SPACE. She further added that SPACE is a key event and a global forum where international exhibitors and visitors meet and share ideas.

(L to R) Dr. Dinesh Kumar Arora, Mr. Meghal Mehta, BiochemPharma, Mumbai, Mr. NadeemYousaf, Veterinary Observer, Lahore (Pakistan) and Mr. Ricky Thaper

Mr. Ricky Thaper with Ms. Cecile BERTHIER, Assistant, SPACE. Ms. Cecile BERTHIER was welcoming to all International Government ofﬁcials and special invites at the SPACE According to Amandine LEROUX , International Development, Exhibitors have access to International Club where they meet and interact with foreign delegates, elist the help of free interpreter and also seek advice from export development agencies (Adepta, Bretagne Commerce International, Enterprise Europe Ouest)

Mr. Ricky Thaper with Ms. Chloe LETELLIER, Communication Press, SPACE For foreign visitors, visits to poultry, dairy & sheep farms and agro industrial facilities were arranged. These tours were supported by ADEPTA and Ministry of Agriculture and Fisheries While interacting with exhibitors, they rated SPACE as very high quality trade show. One of Exhibitor, FabricePoibeau, President of the company Sodalec, who have been participating in SPACE from last 30 years since its beginning, said 'keeping in touch with the customer is the strength of SPACE. Their Team don't only sell but create relationship. USA Ambassador in France, Jane Hartley also visited SPACE to support around forty US Companies participating in SPACE The animal presentations also boosted the appeal and quality of our event. 550 cattle of different breeds provided a continuous spectacle in the main ring. 150 sheep and goats of 10 different breeds were also shown. The Montbeliarde breed and the Rouge des Prés breed were the two breeds in the spotlight this year. Their involvement and the quality of their presentations were highly praised.

At EW Nutrition booth (L to R) Mr. Ricky Thaper, Mr. Henning Gerstenkorn, Product Manager Feed Additives, EW Nutrition GmbH and Dr. Dinesh Kumar Arora The SPACE was again a springboard for employment and international trade thanks to 300 job vacancies at the job-dating events 27

The 70 conferences, debates and seminars that took place during the four days gave this year's event a new dimension, as poultry and livestock farmers were able to express their needs and expectations, in line with the ambition of the creators of SPACE.

Dr. Arora and all other Indian delegates visiting SPACE Expo appreciated the arrangements at Expo by the organizers especially at the International Club which had all facilities of translators, business meetings and refreshments for the international visitors. One in ten visitors to SPACE Expo comes from Abroad. Mr. KobenanKouassiAdjoumani, Minister for Animal and Fisheries Resources in the Ivory coast said that their agricultural & livestock objective includes a modernisation program and here at the expo you have modern lighting and ventilation equipments for poultry in particular which could interest Africa

Mr. Ricky Thaper with Mr. Michel De Clercq, Managing Director, Petersime Incubators The 30th edition of SPACE concluded with an excellent record in terms of discussions and contacts, based on trust, in a spirit of construction and progress Dates for 31st edition of SPACE are from September 12 to 15, 2017 at Rennes, France 

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GRAND PARTICIPATION OF INDIAN HERBS IN POULTRY INDIA 2016, HYDERABAD FROM 23 - 25 NOVEMBER, 2016 INDIAN HERBS, the pioneer and market leader and No.1 Company in Herbal Animal Health Care Products Industry since 1951, participated in POULTRY INDIA 2016 held at Hitex, Hyderabad from 23rd to 25th November, 2016 with its strong Technical and Marketing team. The main objective of INDIAN HERBS was to provide technical information on its unique range of herbal poultry products which are the best alternatives of synthetic products to the people of industry. These products are not only most economical and ecofriendly but also improve the quality of feed and profitability. The R&D Centre of INDIAN HERBS is consistently working hard on herbal ingredients to provide the industry with best quality herbal alternatives of synthetic products. The management of INDIAN HERBS is dedicated to provide unique herbal products to improve the health and performance of the birds. The company's portfolio includes herbal healthcare and nutritional products catering to wide range of animal species including ruminants, poultry, equine, swine, pets, aquatic and other animal species for the last 65 years. INDIAN HERBS is the first company to introduce the research oriented herbal products in important segments such as Choline (BioCholine), Vitamin C (Herbal C), Vitamin E (E-Sel Power), Methionine (HerboMethione Plus), Lysine (HerboLysin), AGP (Herbiotic FS), Immune Potentiator (ImmuPlus & ImmuGreen), Metabolic Stimulant and Liver Tonic (LivoLiv-DS & LivoLiv 250), Coccidiosis (CocciBan), Natural Calcium (MagaCal), Respiratory Antiseptic (Animunin) Antistress & Adaptogen (StressCheck), Renal Tonic (NephTone) etc. These products are brand leaders in their respective segments and are being used successfully by leading institutional customers in India as well as abroad with excellent results. The products of INDIAN HERBS are natural, safe, efficacious, environment friendly, hence there is no withdrawal period of these herbal products. Therefore, the herbal products are becoming clear choice for the consultants and farmers. These products are 28

suitable to produce ANTIBIOTIC FREE CHICKEN / EGGS. Looking to the harmful after-effects of synthetic medicines, the veterinarians, consultants and farmers all over the world are now taking keen interest in the use of herbal feed supplements and health care products and Indian Herbs is dedicated to promote the use of natural products for the betterment of animal health and production performance. To achieve this objective, the company has developed a thorough expertise in blending the traditional knowledge of Ayurveda with modern research techniques to deliver completely safe, non-toxic, enviro-nment-friendly products to cater to the health and nutritional needs of the animals. The company holds strong market share of poultry feed supplements in the domestic market and is successfully competing with multinational companies. INDIAN HERBS is the No.1 Company in the herbal poultry industry. INDIAN HERBS is successfully marketing its products to more than 50 counties across four continents including Asia, Europe, Latin America and Africa successfully. In many countries, these products are under active consideration for granting registration or authorization for marketing. INDIAN HERBS has also received the certiﬁcate from EXPORT INSPECTION COUNCIL OF INDIA, Ministry of Commerce and Industry, Govt. of India and was the ﬁrst Herbal Company to get this recognition. As a result of its innovative research, excellent per formance in sales and marketing, standardization and quality control, recently INDIAN HERBS has been adjudged amongst the 2016 “Asia Brands Top 500” by Peoples' Daily Overseas Edition, Xinhua News Agency and

XinhuaNet amongst Asian countries like Japan, India, S. Korea, Singapore, Malaysia, Taiwan, Thailand and other Asian countries. This prestigious “Asia Brands Top 500” international award has been conferred on INDIAN HERBS in a glittering ceremony in Beijing, capital of China. The R&D Centre of INDIAN HERBS is equipped with the best available state of the art modern facilities for standardization and quality control of herbal products and is approved by the Ministry of Science & Technology, Govt. of India since 1986. All the herbal ingredients meet the Quality Control standards, set for each particular ingredient. Every herbal ingredient is authenticated by experts, involving both macroscopic and microscopic examination of each plant material. The bioactive principles of herbs are identified by the bioactivity guided fractionation assay and chemical structure of bio-actives are also determined. This process is being followed religiously to ensure batch to batch consistency of the end product. Extensive research for scientific evaluation on its herbal products in comparison to synthetic products have been done in India and abroad. More than 190 scientists have been awarded Masters and Doctorate degrees for their research work which has resulted in publication of more than 750 research papers in the eminent national and international scientific journals. INDIAN HERBS has the distinction of getting more than 22 Patents in USA, Europe, India etc and many Patents are pending in USA and other countries for innovative research on herbs and herbal products. The research work done by INDIAN HERBS for better animal health, feed quality and to reduce the production cost for better profitability were well appreciated by the visitors. All the queries of the visitors were answered by the technical team of INDIAN HERBS to their best satisfaction. The stall of INDIAN HEBRS attracted a large number of visitors, including feed millers, integrators, large farmers, consultants, nutritionist and distributors etc.

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ACADEMIA AND INDUSTRY DETERMINED TO UNLOCK ANIMAL PERFORMANCE GAINS THROUGH PRECISION NUTRITION New discoveries in the science that underpins feed efficacy could bring significant value to the animal feed industry, according to academics and researchers at a recent industry summit. The 3rd International Phytate Summit (IPS3), held in November, hosted by the University of Arkansas, the University of Illinois and AB Vista, brought together top scientists and nutritionists from 22 countries to discuss the positive benefits of precision nutrition, and in particular – the destruction of the antinutrient phytate. AB Vista senior research manager, Dr Carrie Walk, said new understandings revealed at the meeting of the wideranging negative impacts of phytate on animal nutrition,are likely to bring about positive changes to dietary formulation. “We know that phytate destruction in the intestinal tract has massive benefits on nutrient utilisation and performance. “Four or five years ago people were using phytase to release phosphorus. Now weunderstand more about

phytate and its influence on nutrients as well as animal performance, and can formulate diets based on more complete phytate destruction and provision of nutrients beyond phosphorus.” Hans H. Stein, Professor of Animal Science at the University of Illinois, agreed, adding: “Currently, discussion in the swine industry is focused on calcium digestibility and formulating diets based on digestible calcium. Results of research indicate that phytase increases calcium digestibility – so this effect should be taken into consideration when it comes to diet formulation.” IPS3 saw a renewed commitment between academics and industr y representatives to connect the science of enzymes and feed ingredients to real-world application, said Dr Mike Kidd, University of Arkansas. One such area of research is amino acids – where under or over-supply can significantly impact animal performance. “Phytase appears to influence amino

acid digestibility, so researching the underlying mechanisms is really important if we're going to take the next steps in understanding what's going on. “We look at data and think about phytate and phytase – but can we look at it and say phytate has changed the amino acid requirement of a chicken?” Professor Merlin Lindemannofthe University of Kentucky said that such new developments in the industry's understanding of nutrition could have a significant impact on feed formulation. “When one realises that the benefits of superdosingphytase to destroy the anti-nutrient phytate actually go beyond calcium and phosphorus release to amino acid release, trace mineral release, whole body energetics improvement, then one wonders what other unanticipated benefits may there be?” For more information, contact AB Vista on info@abvista.com or visit:- www.abvista.com

The fastest growing herbal animal health company INDIAN HERBS is looking for successful candidates who can accomplish company objectives. You can apply for following positions: TECHNICAL MANAGER : Two positions (a) Technical Manager (South Zone): The candidates shall be based at Hyderabad and shall cover Telangana, Andhra Pradesh and Karnataka. (b) Technical Manager (West Zone) : The candidates shall be based at Pune and shall cover Maharashtra, M.P., Rajasthan, Gujarat and Chattisgarh. Qualiﬁcation: M.V.Sc. (Poultry Nutrition) ZONAL MANAGER (North Zone): The candidates shall be based at Karnal and shall cover Haryana and Punjab. POULTRY SALES EXECUTIVES : The candidates are required for Amritsar, Jallandhar, Barwala, Kashipur and Hyderabad Head Quarters. The candidates having relevant experience of above 3 years and good customer contacts would be preferred. The world is moving towards nature based solutions ... The world is looking at INDIAN HERBS ... You have a chance to be a part of INDIAN HERBS TEAM ... Emoluments (Salary and Incentives) shall be highly attractive and shall commensurate with the best in the industry. Send detailed resume at :-

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Brief Report of AGRI, DAIRY, POULTRY & FOOD FEST 2016 at Lucknow It gives us immense pleasure to announce that Key2Green recently organized its 5th consecutive annual exhibition at Lucknow from 22-23-24 October 2016. The international exhibition included concurrent events on Agriculture (Agri Fest 2016), Dairy (Dairy Fest 2016), Poultry (Poultry Fest 2016) and Food (Food Fest 2016) and we have been organizing this international exhibition, every year, since 2012 with great success. The exhibition covered sectors s u c h a s agriculture, dair y, poultr y a n d f o o d processing and associated new te c h n o l o g i e s . The event also facilitated consecutive dialogue among stake holders, secured policies around these sectors as well as farmers' related issues and challenges. The event also explored the possibilities of investment in these areas to promote them in the state of Uttar Pradesh. Like previous four editions this year also thousands of

progressive farmers, traders, investors, executives, scientists, students and o t h e r St a ke h o l d e r s v i s i t e d t h e exhibition. FEST 2016 witnessed participation of representatives from Poland, Germany, Sri Lanka, Nepal, Italy, Canada, Algeria, Uganda, and Bangladesh besides visitors from all across India Like prior year's exhibition this year too, we received incredible responses from multiple industries. With our broader

objective of aiding the primary sector based industries, we received participation from more than hundred domestic, foreign, multinational, micro, small, medium enterprises, central and state government departments. As in the past, Kamdhenu Schemes in

Dairy and Poultry Development Policy run by the State Government were the key attractions of the event. Besides this the exhibition included showcasing of new products such as processing, packaging & printing machineries for dairy industry, fodder, Poultry Feeder, Drinker, Cages, Automatic Plants and many other such companies belonging to the related products demonstrated their advanced technology. In addition, farm machinery such as tractors, tillers, Ro t a va to r, Seeds, Organic products, Bank, Farm Tires, JCB Machine etc demonstrated their products. Also, a good number of central and state government departments also showcased their schemes, p o l i c i e s , accomplishment s. This year we r e c e i v e d tremendous support from departments and NGOs associated with the promotion and development of the primary sector like Mission for Integrated Development of Hor ticulture (MIDH), Ministr y of Agriculture and Farmers Welfare; GoI; UP Livestock Development Board

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PRESS RELEASE (UPLDB); Dept. of Animal Husbandry, Govt. of UP; ATMA Cell, Dept. of Agriculture, Govt. of UP. The expo was inaugurated by the CHIEF GUEST Shri Alok Ranjan, IAS (Retd), Chief Advisor to Hon'ble CM, Government of Uttar Pradesh in the Gracious Presence of Dr. Rajesh Babu Varshney, Director (Administration & Development), Department of Animal Husbandry, GoUP Dr. BBS Yadav, CEO, UP Livestock Development Board (UPLDB) and Dr. AN Singh,

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Director (Disease Control & Farms), Department of Animal Husbandry, GoUP. The second day Shri Ziauddin Rizvi, Hon'ble Cabinet Minister for Animal Husbandry, Govt. of Uttar Pradesh also visited the exhibition with other oï¬&#x192;cials of the department. Kindly contact the undersign for any further details.

With regards, Waseem Khan Project Manager Key2Green Cell: 09311221799

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Glimpses of SOUTH ASIAâ&#x20AC;&#x2122;S BIGGEST International Poultry Exhibition on 23-24-25 November 2016 at Hyderabad

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Glimpses of SOUTH ASIAâ&#x20AC;&#x2122;S BIGGEST International Poultry Exhibition on 23-24-25 November 2016 at Hyderabad

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Glimpses of SOUTH ASIAâ&#x20AC;&#x2122;S BIGGEST International Poultry Exhibition on 23-24-25 November 2016 at Hyderabad

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India Aims to Triple Egg Production to Combat Malnutrition research shows that it is helpful in reducing blindness,” the minister cited, Poultry farming is promoted in the c o u n t r y t h r o u g h g o v e r n m e n t 's National Livestock Mission. Financial assistance is also being given to the families living below the poverty line under the component of entrepreneurship development and employment generation. India needs to triple its egg production to combat the challenge of malnutrition, said the Agriculture Minister Sh. Radha Mohan Singh With a total egg production close to 83 billion, India is among the top egg producers of the world. But the domestic requirement is much higher. So the production needs to be increased by three times, the minister emphasized, The per capita availability of eggs is only 63 per year while the National Nutrition Institute prescribes for a minimum of 180, he said.In order to achieve this target, the government of India has taken several steps to promote poultry farming, beneﬁting farmers while improving the nutrition scenario of the country, The minister called for intensive awareness programmes to sensitise people about the nutritional values of eggs. “Doctors, nutrition specialists, academicians, women and child institutes, egg processing industries and related policy makers can play a vital role in this,” he said, Underlining the fact that one in every four children up to ﬁve years is suffering from malnutrition, the minister said: “Eggs can help a lot in combating the malnutrition, High nutrition contents are available in eggs. It is a rich source of protein, vitamins A, B6 and B12, amino acids and folate, iron, phosphorus and selenium. Recent

Better Data Management to Improve Competitiveness Agriculture is at the start of a digital revolution, and to advance it will need to embrace and understand the increasing amount of data that is being collected, writes Chris Harris. S p e a k i n g a t t h e N a t i o n a l Fa r m Management Conference in London, organised by the Institute of Agricultural Management, Mark Suthern, the head of agriculture at Barclays, said that the industry in the UK is facing a number of head winds, including the challenges of exchange rates, farm gate prices, customer conﬁdence and political and public relations campaigns including the current debate about the exit of the EU from the EU. However, he said that the modern farmer is having to adopt skills of a computer scientist and digital engineer and biotechnology, advances

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in biometrics and powerful computers play and increasingly more important role in farming.He added that to become world class, farming needs to adopt a proactive focus and it needs to bring new people into the sector. And he called on the UK farming sector to communicate to the public to tell consumers about the important role it plays in the economy. We need to explain the importance of agriculture to the UK economy and the importance of f o o d t o t h e U K e c o n o m y,” M r Suthernsaid. Jane King, the chief executive of the Agricultural and Horticultural Development Board said that a world class farming industry needs to be inspired by and competing with the best. This she said, was the vision of the AHDB and she called on the industry to focus on what the UK farming industry's competitors are doing and doing well to improve its own competitiveness. She added that U K a g r i c u l t u re i s a l s o f a c i n g a consumption challenge. The UK consumer base is growing, which is exciting for us,” she said. However, Mrs King told the conference that while the consumer base is growing eating patterns for many core products, except poultry are declining and she said that consumer behaviour is shaping the retail landscape, in particular through top up shopping.She added that the rising middle class both in Europe and in Asia presents an opportunity for UK agriculture and Brexit will see a more liberal trading environment. We should be excited by the opportunity. We need to be ready and we need to be ﬁtter quicker,” she said. More technology skills needed Agricultural productivity needs to keep pace with the competition, and while therewill be

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more consolidation in the industry and the supply chain will change, there will be a need for more technology skills to grow the opportunities that will be presented. She told the conference that through benchmarking and having access to the best science and sharing knowledge UK agriculture will be able to take advantage of the opportunities on offer. However, she added that the best farmers were concentrating on the details and making marginal improvements over a wide spectrum.“It is attainable and reachable for everyday farmers. It's about marginal gain,” she said. Richard Tiffin, the chief scientific officer at Agrimetrics and professor of applied economics at Reading University showed how new developments are staring to make more and more data available, underst-andable and useful to the agricultural sector. He said that a new data platform is being developed by the Agrimetrics - an Agritech Centre of Excellence founded by the University of Reading, Rothamsted Research and NIAB, to help farmers produce food more efficiently and to better respond to food consumers changing needs. Prof Tiffin, said: “The growing complexity of the food system means that it is often hard for farmers to understand the demands of the ultimate consumer as well as making the system more vulnerable to unexpected shocks.Agrimetrics is building a data platform that will make it easier to access and use data. In this way data can become the currency which enhances knowledge of the system we are all part of. Farmers can be reconnected to consumers, they'll be able to better meet their needs and procure a larger share of the value in food.”Data interpretation key to success Martin Dyke, the business development director at AB Agri and John McCurdy the company's head of Agri Data Services said that the UK agricultural food supply chains will need to improve their performance and by connecting supply chains from origin, supplier, producer, processor to consumer will help unlock duplicated and non-value adding costs while helping target innovation investment. They said that leveraging data and technology can accelerate the alignment and the connections between individual parts of the supply chain and help realise these benefits. However, a threat is being posed by the blind pursuit of Big Data with no real vision for how this might be practically used and applied on farm.They said that more attention should be given to the interpretation of data to create real insight; the use of this insight to enable smarter decision making and perhaps most importantly, the application and implementation of appropriate actions taken on farm. The bottom line - if it's too time consuming or complicated it won't get used; there needs to be some alignment in the supply chain between the value delivered by these technologies and the cost of implementation,” said MrDyke. Mr McCurdy added: “If you can't act on what the data is telling us, then it is useless.”He said there are plenty of technology and data capture systems but they need to be able to talk to each other to profit the farmer.Ed Salt, the managing director at Delamere Dairy told the conference that the success of his company has come through investing in people 37

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GOUDA BUTTER CHICKEN TARTS

(Life Time Period 10 Years)

Ingredients 

15 homemade or store-bought tart shells



2 tbsp (30 mL) butter



1 lb (450 g) boneless chicken breasts, diced



1/2 onion, ﬁnely chopped



2 cloves garlic, minced



1/2 tsp (2 mL) curry powder



1/2 cup (125 mL) tomato sauce



1/3 cup (75 mL) 35% cream



Salt and freshly ground pepper



1/4 cup (60 mL) cilantro, chopped



1 1/4 cup (310 mL) Canadian Gouda, shredded, divided Preparation

Preheat oven to 375°F (190°C). Place tart shells on baking sheet and bake for 10 minutes.Meanwhile, in a skillet, melt butter on high heat. Sauté chicken with onions, garlic and curry powder for 4minutes.Add tomato sauce, cream and season generously with salt and pepper. Stir, reduce heat to medium and let simmer for 5 minutes.Remove from heat. Add cilantro and half the cheese; stir.Divide preparation among tart shells and garnish with remaining cheese.Bake in the oven for 10–15 minutes to melt the cheese.

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and building a map to attain the “big goals”.He said it is essential to develop a

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In India’s most preferred poultry magazines

YEAR 19, ISSUE 12 | DECEMBER - 2016

POULTRY PLANNER | DECEMBER - 2016