Poultry Planner - Dec. 2017

MONTHLY

VOL. 19 | No. 12 | DECEMBER - 2017

I N T E R N A T I O N A L

Get the most benefits from Encapsulated

Promois

Amino acids

TRYPTOPHAN

WELCOME TO PROMOIS Getting the best and superior grade Feed Ingredients for Poultry is not a tough task now. Promois will help you to search for the available range of food supplements for your poultry animals. Approaching the company will help you to know the types of ingredients and feed supplements that are available for your poultry use to enhance the growth of your pets.

Promois is undoubtedly a trusted Poultry Feed Ingredients Manufacturer that serves you with the best range of poultry supplements. Professionals of the company will prepare the supplements using the best vegetable based polymers and fermented amino acids. All the available feed supplements are tested by the quality checkers of the company. These products are also known for improving the health of the animals and birds of your poultry firm.

Promois International Ul. Zemlyanoy Val, 9 Moscow, 105064 Russia www.promois.ru customercare@promois.ru

Promois

TOXIN BINDER

CHOLINE CHOLORIDE

eader in l s ’ d l r o W hnology c e T l a c i Chem

Padmashree Dr. B. V. Rao

Smt. Uttaradevi Rao

“Dr. B. V. Rao fostered the poultry revolution in India by following the path of co-operation rather than confrontation. His vision, his mastery of every minute detail relating to the poultry industry, and above all, his humility and self effacing nature made him an ideal leader...”

Behind every man’s success, there is a woman.

Mrs. Uttaradevi Rao, a warm - hearted lady with and iron will, inspired Dr. Rao to venture into what was mere backyard activity and to transform it into a modern vibrant industry.

My dream is to see India as the No. 1 country on the poultry map of the world-when I say No. 1, it is not merely in numbers, but also in terms of quailty, value, productivity and management.

My dream is to see the poultry sector emerge as one of the greatest contributors to our rural economy and investments.

My dream is to see that the poultry farmers-makes handsome returns on their toil and control their own destiny.

My dream is to see the V H Group play a vital role in the process and its employees, high and low, have a harmonious relationship; that the company remains a “people - oriented” organization; and the staff feels a sense of belonging and oneness with the goals and our common dreams.

With his farsighted planing, dedication and commitment he transformed poultry farming-a modest backyard activity into a modern, scientific and vibrant industry.

With his passion for indigenous research and technology, he gifted to the nation an industry which the country can be proud of, making India the only country in the developing world which has the facilities for Pureline Research and Breeding World Class Vaccine Production Animal Health Products Automatic Feeding Systems Micro-Processor Controlled Incubation Systems Specific Pathogen Free Egg Production Processed and Further Processed Poultry Products Egg Processing Nation-wide network of Disease Diagnostic Laboratories Entrepreneur Development and Training His uncommon concern for the common poultry farmers gave birth to the National Egg Co-ordination Committee a unique movement that gave the humble farmer, the right and strength to decide and shape his own destiny.

From the Editor’s Desk Removal of antibiotic growth promoters from poultry diets: implications and strategies to minimise subsequent problems Studies with germ-free chicks and antimicrobial compounds have indicated the significance of the interaction between host nutrition and the intestinal microflora. This interaction has suddenly leapt to prominence as a result of the decision of the European Union to remove

OUR TEAM Vishal Rai Gupta Managing Director vishal@pixie.co.in Bhavana Gupta Editor in Chief

several antibacterial agents from use in animal feed. A consequence of this decision has been a loosening of some of the constraints on intestinal bacterial growth rates which will benefit from the use of slowly digested ingredients, because undigested feed is a potential substrate for bacterial fermentation. The use of poorly digestible ingredients runs the risk not only of poor performance, which has always been the case, but now there is an additional danger from bacterial overgrowth and subsequent disease/intestinal disorders. Variations in the nutritional quality of the ingredients are therefore of increased relevance, and any measures

N.K. Gupta General Manager pcslkarnal@gmail.com

M : 999 170 5005 Aparna Mehmi Marketing Manager Poultry.pcsl@gmail.com M : 999 170 5007

that reduce such variations are likely to be of benefit. As a result, the use of enzymes, which are known to reduce variations in the performance of birds fed on barley-, wheat- and maizebased diets, will need to be revisited, particularly with reference to correct dosage. In the past the use of antibiotics effectively reduced the need to consider enzyme use and dose.

Coccidiosis control is also of great interest because of its association with necrotic enteritis.

Prevention of coccidiosis and limitation of the damage to the intestines associated with this disease is of paramount importance if necrotic enteritis is subsequently to be avoided. As a result, the use of coccidiostats for direct control and betaine and other pronutrients for amelioration of the symptoms is receiving greater attention. Ultimately it is hoped that nutritional control will lead to microbiological control, allowing for more consistent production responses in the absence of antibiotics.

Designed By PRINCE

Editorial Policy is independent. Views expressed by authors are not necessarily held by the editors.

Registered as Newspaper by Registrar of Newspaper for India : RNI No. 71668/99

EDITORIAL BOARD MEMBERS Mr. G.K. Rathinam Palani Tk, Dindugul Dist, Tamilnadu

Licensed to post at Karnal HPO under Postal Regn. No. PKL-91/2016-2018 Editorial & Advertisement may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Poultry Planner the publishers do not accept any responsibility or liability for the material herein.

Publication of news, views of information is in the interest of positive poultry industrial development in India.

It does not imply publisher’s endorsement.

Unpublished material of industrial interest, not submitted elsewhere, is invited.

Dr. J Tamizhkumaran

The submitted material will not be returned.

M.VSc., PGDEP., Ph.D.

Publisher, Printer Mrs. Bhavana Gupta on behalf of Pixie Publication India (P) Ltd. Karnal Printed at Jaiswal

(Ph.D in Veterinary & Animal Husbandry Extension Education)

Mr. Rakesh Kumar Poultry Consultant

Printing Press, Railway Road, Karnal Published at : 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana) India Editor-in-Chief : Mrs. Bhavana Gupta All Legal matters are subject to karnal jurisdiction

ARTICLE

www.pixie.co.in

BACKYARD POULTRY FARMING: A BOON FOR UPLIFTMENT OF RURAL ECONOMY ü

Attractive and multicoloured

ü

Have high degree of immune power and less disease probability

ü

ü

Varieties recommended for backyard poultry farming Gramapriya, Vanaraja, Giriraja, Girirani, Krishna - J etc.

These above varieties are recomm-ended because the annual egg production capacity of these varieties ranges from 180 to 230 egg/ bird/ year. Egg laying starts at around 200 to 230 days depending on plane of nutrition and other managemental parameters. Their egg weight varies from 55 to 60 gram whereas mature body weight ranges from 2.5 to 3.5 kg. The benefits of Vanraja farming are presented underneath 10

Its performance is quite good with low nutrition

Height of the side wall in poultry house is generally 7 ft to 8 ft. The centre height is 9 ft to 12 ft with slope in either side.

ü

Grow faster and produce more eggs compared to desi hen

Roofing material like thatch, tiles, asbestos etc can be used.

ü

Brooder house should have easy ventilation and wire netting which is used for open air ventilation.

ü

Provision of bulb fitted above the ground as hoover may be utilized to keep the chick's warm. In addition to it, the bulb attracts insects which act as good source of protein

ü

It produces brown eggs just like desi hen

ü

Its meat is lean and tasty

Introduction Backyard poultry production is an ancient practice in rural India. However, most of the farmers rear indigenous birds with poor production performances, which is evident from the fact that potentiality of indigenous birds in terms of egg production is only 70 to 80 eggs/bird/year and meat production is also very less. But, the backyard poultry production can be easily boosted up with improved varieties of chicken which can promise a better production of meat and egg and can improve the socio-economic status of the traditional farmers. Backyard poultry farming if done with improved varieties of chicken can act as a handy e n te r p r i s e w i t h l o w - c o s t i n i t i a l investment and high economic return along with guarantee for improving protein deficiency among the poor.

ü

The following tips on aspects of backyard poultr y farming are enumerated below:Housing management

Brooding

There is no need for sophisticated housing for backyard poultry farming, but the house should protect the birds from sun, rain and predators. The free range system is advised, in which birds are let loose in day time for foraging and at night sheltered in shed. The following tips of housing for better production performances are presented underneath:-

For brooding, local broody hen can be used because these hens are very good sitters. The hen should be provided with nesting materials along with food and water supply throughout the incubation period. A broody hen can easily take care for brooding and hatching of 12 to 15 chicks. After hatching the chicks are let loose along with mother for scavenging. However, there should be provision for separate place inside the shed for young chicks and mother at night.

ü

ü

The poultry house should be in east-west orientation to protect from summer, wind and cold stress and also for direct sunlight in winter months.

During summer direct sun light should be avoided to reduce the summer stress in birds.

ü

Low cost housing material like wood, bamboo, grass, thatch etc can be utilized.

ü

The poultry house should be free from water seepage or moisture.

ü

Floor should be in elevated land or above ground level (minimum 2 ft) and free from water crack, easily cleaned, rat proof and durable.

ü

There should be free air movement in upper part of the shed to reduce gas formation inside the shed.

Feeding management The tips for feeding of backyard poultry are presented below:ü

It is recommended to let loose the backyard birds for scavenging in the open yard so that the required protein, energy, minerals and vitamins etc from insects, snail, termites, seeds of grasses and we e d s , l e f to ve r g r a i n s , c ro p residues and household wastes, etc can be fulfilled. Also it is advisable to use bulbs in their shed at evening time, as the light attracts insects, which acts as excellent protein source for these birds.

ü

Feed ingredients like broken rice,

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE ground nut straw, wheat grain and even green fodder, etc can also be given to the birds. However, during rainy season, poultry feed should not be stored for more than 1.5 months to avoid fungus growth. ü

ü

ü

The space requirement for feeder is 2 to 7 cm at brooding period, 7 to 10 cm during growing stage and 12 to 15 cm / bird at laying stage. The water space should be 0.5 to 1.5 cm during brooding, 1.5 to 2.5 during growing and 2.5 cm during laying period.

The birds may be supplied with extra concentrate ration @ 30 to 60 gm/day/bird for better performance.

The balanced ration may be formulated with appropriate percentage of maize, rice polish, wheat bran, ground nut cake, fish meal, shell grit or lime stone along with salt, minerals and vitamins or may be formulated with locally available ingredients. However, the feed should contain at least 20% protein in starter level, 16% in grower and 18% in laying stage with energy level (ME) 2800 kcal/kg feed in starter, 2600 kcal/kg at grower and 2650 kcal/kg in layer ration

www.pixie.co.in

Other diseases that may affect the poultry birds are coccidiosis, infectious coryza, etc, which may be prevented by proper management.

Finger tips suggestion for backyard poultry farming ü

ü

Periodical vaccination should be done on regular basis.

ü

Clean drinking water and fungus free feed should be supplied to the birds.

ü

The poultr y shed should be regularly cleaned and free from moisture and humid condition.

ü

Overcrowding should be avoided.

ü

If possible there should be separate space for different age group of birds.

ü

Sick bird should be immediately separated/culled from healthy flock.

ü

Poultry equipments particularly waterer and feeder should be regularly cleaned and disinfected.

ü

There should be restriction for outsider into the poultry shed or farm.

Health care management For better health care in backyard poultry farming, the birds should be vaccinated against Ranikhet disease, Marek's Disease, Fowl pox, Gumboro disease etc. The detailed vaccination schedule is presented in Table 1.

Deworming for internal and external parasites should also be done at regular intervals to maintain a healthy flock.

Table 1: Vaccination schedule for poultry birds

12

Disease free, improved strain, dual purpose poultry birds may be procured for backyard poultry farming.

ü

The birds should be free from predators and should not be scared by other animals.

ü

Before procuring new flocks the shed should be thoroughly cleaned and disinfected.

ü

There should be provision for footbath in front of poultry shed.

ü

During summer and winter months the shed should be protected from hot or cold wind by hanging curtain

around the side of the wall or shed.

In summer months water sprinkling also can be done.

Advantages of backyard poultry farming ü

Low initial investment but higher economic return.

ü

A unit can be started with as low as two chickens to a large flock.

ü

Feed cost is negligible due to better utilization of agricultural byproducts and leftover feed and grains.

ü

Egg and birds can be sold in local market with high price, because there is a growing demand for local chicken.

ü

Consumers are willing to pay higher prices for high quality desi chicken meat or egg.

ü

Boost up in family income for better utilization of family laboures who are not able to perform other agricultural works like old family member or children.

ü

Backyard poultry farming acts as an 'ATM', because as per family need the birds and eggs can be sold at anytime anywhere with cash in hand.

ü

Quality of chicken and egg is better in terms of organic farming as the birds are raised in stress less environment with natural input.

Conclusion Backyard poultry production is handy e n te r p r i s e w i t h l o w - c o s t i n i t i a l investment and high economic return, when improved varieties along with scientific managemental procedures are followed.

Dr. Rohini Sharma Sher-e-Kashmir University of Agricultural Sciences and Technology, R.S. Pura, Jammu (J&K).

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

PREBIOTIC AND PROBIOTICS IN POULTRY RATION : ENHANCE THE HEALTH STATUS AND PRODUCTIVITY Introduction India has the huge resource of livestock and poultry, that play a significant role in raising the economic conditions and social status of rural and urban area.

There is about 729.2 million poultry in nineteenth livestock census with the 12.39 rate of growth from 2007-12.

Poultry production in India took a quantum jump within the last four decades, rising from an unscientific farming apply to a commercial production system with progressive technological interventions. Currently, the egg production in India is around 82.93 billion throughout 2015-16. The per capita availability (2015-16) is around 66 eggs per annum, while as per national nutrition this should be regarding 180 eggs per person per year.

The poultr y meat production is estimated to be 3.26 million tonnes and contribute around 46th of total meat production. According to nutritional advisory Committee recommended level of per capita poultry meat is 10.8kg annually, however, to date, it's not fulfilled by poultry sector. To obtain economic advantages and improve animal welfare antibiotics and chemotherapeutics in prophylactics doses have been utilized in animal feed in term to improve animal productivity and reduce medication value. But long term use of antibiotic and chemotheraputics are developed the cross resistance and antibiotic resistance in pathogenic microorganism in both human and livestock. In the poultry sector, enteric diseases are a vital concern because of lost of productivity, increased mortality and raised contamination of poultry products for human consumption. The potential impact of prebiotics and probiotics was already recognized in 1980s years. Since the interest of 14

research activity was raised within the area of use of probiotics and probiotics in animal feed as well as poultry farm.

What are Prebiotics and Probiotics A prebiotic is defined as non-digestible food ingredients that beneficially affect the host, selectively stimulating the growth or activity, or both, of one or a limited number of bacteria in the colon ( G i b s o n a n d Ro b e r f ro i d , 1 9 9 5 ) .

Prebiotics are considered as helpful to animal health by encouraging the growth of endogenous microorganism population groups like Bifidobacteria and Lactobacilli. The most common prebiotics are oligosaccharides, that are non-digestible carbohydrates. as a result of the oligosaccharide is nondigestible, the microbes that are hooked up can travel along the gastrointestinal tract with the ingesta and are excreted from the bird along with alternative undigested food.

Probiotics are “live microorganisms that when administered in adequate amount confer a health benefit on the host”. Mode of action of probiotics is competitive exclusion, which means there is competition for attachment sites within the git. The probiotics microorganisms are forming physical barrier by attaching to enteric mucous membrane that block the pathogenic microorganism. Many studies disclosed that probiotics have helpful effects on growth performance similarly as p r o d u c t i v i t y. P r o b i o t i c s p e c i e s belonging to lactobacillus, Bacillus, Bifidobacterium, streptococci, Enterococcus, Aspergillus and Saccharomyces have a helpful result on broiler per formance, promoting

microbiological meat quality of broilers and modulation of enteric microflora and infectious agent inhibition. The mode of action of probiotics in poultry includes maintaining traditional enteric microflora by competitive exclusion antagonism, competing for mucosal attachment and nutrients, lowering the pH scale through acid fermentation, producing antibiotics and stimulating the immune system related to the gut.

Advantage of Prebiotic and Probiotic Supplementation The following advantages of prebiotics and probiotics supplementation in poultry feed1. Improve gut health by improving i n te s t i n a l m i c ro b i a l ba l a n c e b y increasing beneficial bacteria and reducing pathogenic bacteria.

2.

Improve performance.

3.

Enhanced nutrient utilization like as amino acid and proteins.

4.

Increase of calcium and magnesium absorption.

5.

Decrease environmental performance.

6.

Reduce multiple antibiotic resistance.

7.

E n h a n c e d a n d s t re n g t h e n e d immune system.

8.

Decrease production cost.

Charactistic of Prebiotics and Probiotics Prebiotics should be neither hydrolyzed

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

nor absorbed in the upper part of GIT and selective subtracted to one or few number of bacteria commensal to caecum and colon. They alter the colonic flora in favour to healthier composition and reduce systemic adverse effects. They should be palatable as food ingredient and large scale processing must be easy. Various types of oligosaccharides, including inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS), soyaoligosaccharides (SOS), xylooligosaccharides (XOS), pyrodextrins, isomalto-oligosaccharides (IMO) and lactulose, are commonly considered as prebiotics.

The main prebiotic function Probiotics should be able to survive the passage through the digestive system , attach to the intestinal epithelia and colonies and maintain good viability.

They should be non pathogenic, non toxic and utilize the nutrients and substrates in a normal diet. They should be Capable of exerting a beneficial effect on the host and have stability of desired characteristics during processing, storage and transportation.

They should be anti-inflammatory, antimutagenic, immunostimulatory.

The mechanism action of probiotics Potencial Effect on Poultry health The principal effect of prebiotics is to stimulate the resident microbiota of host to proliferate, to prevent harmful microorganism, and to share health advantages to the host. The supplementation of poultry and pig diets with oligosaccharides is usually related to stimulation of microbiota proliferation. Fructo-oligosaccharides reduced the establishment of salmonella within the chicken's bowel,

particularly once the animals received competitive exclusion flora additionally to FOS. Supplementation of 0.4 the FOS within the diet of broiler chicks significantly enhanced the quantity of Bifidobacteria and Lactobacilli and decreased E. coli within the caecum and small intestine. Several studies reported that whey products in poultry diets shown some inhibiting effects on Salmonella and other pathogenic bacteria within the gastrointestinal tract of broiler chickens by the production of SCFA and lactic acid from lactose as a substrate for host bacteria enzymes, with deep reduction in cecal pH. Whey lactose may additionally act in favour of enhancing immunity, improving survival rates, and stimulating the growth of beneficial intestinal bacteria.

Performance parameters in broilers have been evaluated with prebiotic supplementation. body weight was reported to increase within the majority of studies and feed conversion and carcass weight were also improved.

Within the gastrointestinal tract, successful probiotics establishment is impor tant for immunoregulator y perform and inhibition of pathogenic microorganism. The inhibition of infectious agent by probiotics is usually recommended to occur via competition for adherence site on the intestinal wall and nutrient as well as production of antimicrobial compounds. By adding probiotics to poultry diets, producers can minimize the use of antibiotic and drug resistance to microorganism. The probiotics supplementation will improve the health status of the birds gastro-intestinl tract. Probiotics supplementation could improve meat quality of broilers, intramuscular lipid content is concerned in determinant

meat quality significantly nutrition, tenderness, odor, tastes and flavor characteristics. Some scientist disclosed that fat in meat was converted into favorable fat in the presence of probiotics, which successively contributed to smoother meat texture. Yang et al., 2010 reported that when probiotic C. butyricum was added in the diet of broiler improved tenderness which was indicated by reduced shear force. Probiotic inclusion in broiler diet modulated fatty acid composition in breast meat of broiler by increasing omega-3 fatty acid fatty acid's concentration par ticularly eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).

Conclusion To promote growth and maintain health status of poultry feed composition is playing a crucial role. Many scientists revealed that maximizing feed utilization could determine the functionality of the feed. A wellbalanced diet, sufficient in nutrient and energy is also of significant importance to maintain gut in healthy state. In view of this, the concept of prebiotics and probiotics as feed additives has garnered much attention and support.

Prebiotics are very useful in poultry p r o d u c t i o n m a i n l y fructooligosaccharide, lactose, etc.

They enhance egg production in layer and weight gain in broilers. Probiotics provide the means to a balanced gut microbiota in poultry, maintaining health status in chickens, preserving gut condition and improving the immune system as well as enhancing nutrient absorption, which are all crucial and needed to promote growth of broiler.

Anurag¹ and Sarita Kumari² ¹ Assistant Profeesor LPM Section, MJF College of Veterinary and Animal Science Chomu, Jaipur, Pincode-303702 ² Teaching Associate LPT Section Post Graduate Institute of Veterinary Education and Research, Jaipur- 302 031, Rajasthan

16

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

EMU: THE EMERGING BUSINESS BIRD OF INDIA The emu is the second largest living bird in the world by height after ostrich. They belong to the order ratite (flightless birds with flat breast bone; broad, rounded breast plates missing the keel to which the breast or flight muscles attach).The Aborigines (an Australian Tribe) has been utilizing emu for their basic needs like meat, oil etc. Due to their high economic value,the domestication of emu in Australia started in 1975 which spread to USA , France and other European countries in the early eighties and later to India in mid-1990.

Taxonomy Kingdom: Animalia, Phylum: Chordata, Class: Aves, Order : Ratite, Family: Dromaiidae, Genus: Dromaius, Species: D. novaehollandiae Physical characteristics Newly hatched chicks are cream-colored with dark brown stripes similar to squirrel, later as they grow they lose the stripes and turn into brownish black feathers. The emu grows to full size within two years standing five to six feet tall and weighing as much as 60-70 Kg with long bluish neck, small naked head, sharp beaks and small ears. They have two sets of eyelids, one for blinking and one to keep out the dust. Legs are long and covered by scaly skin and it is tri-ductile (three toes in the leg). One toe on each foot has a long talon, for fighting. Entire body is covered by soft, light brown and long feathers with dark tips except part of the neck.Each feather has a double shaft.Emu is a fast runner and can reach to a speed up to 50 km/h. It is a good and strong swimmer also. The female starts breeding between 18 months and three years of age, and may continue to produce eggs formore than 25 years. It is the male who incubates the eggs which hatch in about 48-56 days.

Sex differentiation Phenotypically both sexes look alike.

Males are slightly smaller than females.

Males produce a grunting sound like a pig (characteristic “e-moo” sound)and females make a loud resonant booming or drumming sound. Both the sexes are 18

similar in color and only the females have black feathers on the head and neck during breeding season.

Commercial products of Emu Emu provides healthy financial returns in forms of eggs & chicks for 25 years of age when they are capable of breeding. After it stops reproducing it is a minimum of 50 Kg bird to sell for various products like meat, oil, skin, feathers, nailsetc. and still make money for the farmer.In fact, each and every part of this bird is commercially valuable which is discussed as under.

Different commercially valuable products from emu Emu meat is very lean (98% fat free), red meat, which is similar in both look and taste to other red meats viz., beef, mutton, deermeat etc. It is extremely nutritious, with fat and cholesterol content being much lower than in any other red meat. It is low in cholesterol, high in protein, contains plenty of iron and hencean excellent diet for people suffering from heart–ailments and so, American Heart Association has included Emu meat in its list of heart healthy meats. Moreover, it is free from growth hormones and has high levels of selenium, Magnesium, thiamin, niacin, riboflavin, vitamins C, B6, and B12.

It is a good source of high levels of phosphorus which are found only in seafood. It is the “Super Food of the New Millennium”. The price of meat is higher than meat of other animal/bird and reported at Rs. 350-500 per Kg. Each bird can yield about 25 kg of meat.

Emu oil is the most valuable commodity, which comes from a thick pad on the back of the bird—a natural protection against the extreme temperatures. It is semi solid white mass, but when it is processed and refined it is a clear liquid. Emu oil fatty acid composition is almost similar tohuman skin, which provides high permeability when applied on to human skin. The penetrating effect appears to be related to its non-phosphorous composition.This character of emu oil is utilized for treatment of various conditions namely arthritis, muscle & joint pain, skin

treatment, burn injuries, hair loss etc.This property of high permeability is made use for delivering specific drug molecules for treatment of skin conditions. Moreover, because of its anti-inflammatory action, it is also used as a pain killer.About 5-6 liters of oil is available from an adult bird which is devoid of any color, taste and odor. At present market prices, the Emu oil costs Rs.5000/- to Rs.6000/- per liter and the raw fat/crude oil fetches Rs.1500 per Kg.It has high commercial value and used in analgesic ointments, beauty creams and lotions, soaps, hair oils, shampoos, perfumes and massage oils.

Emu skin The skin is very thin, soft, strong and of high quality. The leg skin is very unique and with scales similar to crocodileis a good option for crocodile skin.It is used in preparationof leather products for protective things for knives, swords and shoe top etc. including apparels. The skin is used in the preparations of shoes, bags, belts, purses, jerkins and seat covers for expensive cars.

The skin has ausual yield of about 8 to 12 sq. ft. per well maturebird. At present, price of good quality raw skin is Rs.1000/to Rs.1500/- per mature bird.

Emu egg is the most important among various products in emu farm. In the initial period, the eggs should be used for the purpose of reproduction. In the later period the eggs will be used for growing fleshy young ones. In emu farming the egg production & hatching remains a very important everlasting process. These birds have a life span of 30-40 years and breeding life of 25 years. Hence with a single investment one can obtain long term production & profit. A single bird gives 20-40 eggs every year. These eggs have dark-green color and each egg weighs 400 to 600 gms. At present the hatcheries purchase eggs for Rs.1500/- to 2500 per egg.The unfertilized emerald green colored eggs are cleaned and used in crafting antique mementos for sale with different carving on the shell. The egg shell is used for painting and as decorative items due to deep Blue Color.

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE Emu nails are strong and decorative item.It is used in artificial ornaments and craft goods. These are polished, finished and designed in different ways to be used as various jewelry pieces and pendants in necklaces for woman.

Emu Feathers are beautiful, soft, attractive and velvety to touch. These are non-allergic,double quilted and is an ideal material for a large number of applications in fashion as well as art and craft industries. These are used in feather duster, feather pad, fans, bows and masks, finishing metals prior to painting, weather-proof apparels, pillows, blazers, sweaters, jewelry, hats, dresses, computer, car cleaning brushes, craft items and household decorative items. About 400 to 600 gms of feathers would be available from a bird and each bird fetches about Rs. 300/-.

Emu eyes The bird is able to see up to a distance of 10 meters and its eyes are being used to replace damaged corneas in human beings.

Apart from above commercial valuable products, Emu manure can be applied on own farm or can be locally sold to other farms. Like poultry manure, Emu manure is also good for fruits and vegetable gardens.

Emu Farming in India came into existence during 1996 when 350 Pairs of emu birds were imported from USA to South India. The farm was established byShri P. Satyanarayana named Vijaya Ratite Farm (Pvt.) Ltd. in Andhra Pradesh.Emu farming, which is growing worldwide, is gaining popularity in India and has been growing at a tremendous pace with number of farms going beyond 3500 and still growing.In the last 10 years, many emu farms came up in India in the state of Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra and Gujarat.

Roughly, 1 million emu birds are in India out of which about 40% are alone in Andhra Pradesh. This business is now rapidly spreading to the states of Punjab, Himachal Pradesh, Har yana and Uttaranchal. Ÿ

20

Emu farming in India is a very lucrative businessfor small marginal farmers of

www.pixie.co.in

India due to following reasons Ÿ

Ÿ

strengthening emu farming in India.

Poultry, dairy, sheep or goat raring or animal husbandry often suffer due to various factors such as eruption and spread of infectious and contagious diseases, resulting in sudden fall in production, climatic charges, excessive heat and scarcity of water. Emu is naturally immune to diseases like bird flu and adapted to varying climatic conditions ranging 0° C to 52° C. Emu is an exotic bird and Indian government has not been included in any of the schedules of wildlife (protection) Act, 1972 and is rated as a least concern species by the International Union for Conservation of Nature.

Ÿ

This is a very docile and non-aggressive bird so it is easy to look after it.

Ÿ

In one acre of land 100 to 150 birds can be easily accommodated.

Ÿ

The main work of a labour in emu farm is to give the bird food and water and to collect their excreta. A man can easily look after an emu farm with 100 birds in it.

Ÿ

These birds are omnivorous and eat leaves, vegetables, fruits, insects, worms. They can be fed modified poultry feed also.

Emu associations in India At present there are four Emu Associations in India. They are; I. I n H y d e r a b a d a s ; I n d i a n E m u Association ii. In Mumbai; National Emu Association iii. In Baramati; Maharashtra - Maha Emu Association iv. In Pune; EMU Farmer Association.

The first two associations are working at national level. The experience of the Association in these states has been encouraging. Ÿ

Ÿ

C e n t r a l Po u l t r y D e v e l o p m e n t organization & Training Institute, G o v t . of I n d i a , e s t a b l i s h e d a n organized Emu unit during 2007, with a foundation stock of 30 pair breeding stock for expansion and to act as National Centre for Emu.

Ÿ

NABARD provides financial assistance in form of loan from banks with refinance facility for establishing Emu farm.

Although there is a very huge export market for emu meat, oil, leather and fertile eggs, it is very difficult for the Indian emu farmers to meet their stringent quality control regulations. This is mainly due to the lack of modern slaughtering houses and oil extraction units. The lack of consultants with proper technical skills is also a major problem due to which the farmers are unable to set-up proper emu meat and oil processing units.Indian emu farmers mostly rely on selling the chicks and adult emus as breeding birds as they quickly get return from their investment.There is a need of giving emu a shape of industry by looking on its products also. Recently, emu processing industries have started setting up in India. They pay around Rs. 20000/- per bird above 40 kg body weight. The emu products from processing plants are then sold domestically or exported.

Thus, there is a very bright future of emu industr y ahead in India if proper processing facilities are made available to the farmers. It will surely help them to get the most appropriate value from their bird which will help to support the socioeconomic conditions of rural population.

It is very obvious, we can see boom of emu industry in northern India also like that of southern India.

Emu Farmers Welfare Association Anshuman Kumar, (EFWA, a national body for Emu Vineeth M.R, Sunil Kumar farmers) was formed and registered in and Govind Mohan December, 2007 as a non-political, ICAR-National Dairy Research Institute, farmer friendly and unbiased Karnal- 132001 association is working for POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

GLIMPSES OF POULTRY INDIA HYDERABAD ON 22-23-24 NOV. 2017 OUR INDUSTRY SHOW

22

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

GLIMPSES OF POULTRY INDIA HYDERABAD ON 22-23-24 NOV. 2017 OUR INDUSTRY SHOW

23

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

IMPORTANCE OF VITAMIN D (25(OH)D3) IN POULTRY NUTRITION Vitamin D is essential for Poultry Vitamins are a group of organic compounds that poultry require only in small quantities, but they are essential for normal body functions, growth and reproduction. There are many vitamins required for optimal poultry health and they are generally classified as water soluble vitamins and fat soluble vitamins.

liver and subsequently into its active metabolite 1,25 dihydroxycholecalciferol (1,25(OH)₂D₃) in the kidneys. Once formed in the kidney, 1,25-(OH)₂D₃ is then transported to the intestine, bones or elsewhere in the body, where it is involved in the metabolism of calcium and phosphorus.

Metabolism of the Hormone

Liver

Kidney

Microsomes (Mitochondria)

Mitochondria

Vitamin D3

25-hydroxyvitamin D3

l¤, 25-hydroxyvitamin D3

Water Soluble Vitamins in B group and vitamin C are water soluble forms of vitamins.

Fat Soluble Vitamin A, D, E and K are fat soluble.

These are stored in adipose tissues and hence are called fat soluble vitamins.

Sources of Vitamin D Vitamin D plays a very vital role in poultry nutrition. There are only 2 ways the body can get Vitamin D - either given through feed or synthesized in the body in a minute quantity. Vitamin D has two important compound forms: ergocalciferol (Vitamin D2) which is derived from plant steroid, ergesterol, and cholecalciferol (Vitamin D3) which is produced from the precursor 7dehydrocholesterol in the skin of birds and exclusively from animal products.

Birds can obtain Vitamin D from the vitamin premix, endogenous production and animal byproducts. It is naturally present in fish and egg yolk in limited amount.

Metabolic conversion of Vitamin D₃ to its biologically active form 1,25(OH)₂ Vitamin D₃ Role of Vitamin D in Poultry In poultry, tremendous advances have been made in research & genetic improvement of birds with respect to weight gain, but there has not been propor tionate improvement with respect to bone development, which has resulted in a higher incidence of locomotory problems, this has become a major concern due to reduced performance in broilers and poor egg shell quality, decreased egg production and skeletal disorders. Nutritional factors play a very important role in overcoming these problems.

24

Furthermore, Vitamin D regulates the secretion of parathyroid hormone (PTH) and stimulates several tissues with Vitamin D receptors. Therefore, Vitamin D deficiency can further lead to decreased productivity and emergence of metabolic disorders. Ÿ

For normal growth, bone development and eggshell formation

Ÿ

Reduces the occurrence of Tibial Dyschondroplasia

Ÿ

Increases hatchability of fertile eggs

Ÿ

For embryonic development of the chick

Ÿ

Controls Calcium reabsorption from the bone and kidney

Ÿ

Poor egg shell quality in olden hens due to reduced Vitamin D metabolism as the ability to make ₂₅hydroxycholecalciferol

Conclusion

Vitamin D Pathway Vitamin D2 and Vitamin D3 are biologically inactive and must be converted in a two-step process before it can function. To be used by the birds, Vitamin D3 must be metabolized following ingestion into 25hydroxycholecalciferol (25(OH)D₃) in the

calcium and phosphorus, bone mineralization and mobilization. In the body, Vitamin D is required for the absorption of calcium and phosphorus in the intestines, increasing its utilization efficiency and consequently increasing the bone ash density. It controls calcium transfer across the intestinal wall via Calcium Binding Protein (CaBP). It controls active phosphorus transfer across the intestinal wall.

Vitamin D plays important role in calcium and phosphorus metabolism Vitamin D supplementation is closely related to a decreased incidence of bone disorders because Vitamin D is involved in various physiological processes, including the absorption of

The purpose of using Vitamin D is to provide the birds with metabolized forms of Vitamin D, increasing its efficiency in the body and decreasing energy expenditure. The absorption rate of ₂₅(OH) D₃ is approximately ₂₀% higher than that of Vitamin D₃.

Compared to this ₁, ₂₅(OH)₂ D₃ and ₁ α ( O H ) D ₃ d o n o t re q u i re re n a l metabolism.

Dr. SachinPatil SeniorTechnical Manager- Huvepharma SEA (Pune) Pvt. Ltd.

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

SELECTION METHODS IN POULTRY BREEDING PROGRAMME Introduction Selection is defined as non–random differential reproduction and viability of genotype. Selection is of two kinds namely, natural and artificial. Again the artificial selection is divided into different methods as: tandem method, independent culling level and selection index or index selections.

Intra Selection Methods Selection of individuals within a population to reproduce the next generation using one or combination of methods presented above is known as intra population or closed flock selection.

This method increases the frequency of desirable genes which act additively.

The response to be realized from this method depends upon the magnitude of additive genetic variance available in the population. Selection in pure strains which results in improvement in crosses is the principle in closed flock selection.

Intra Selection Methods in Poultry Main objective of the layer breeding programme is to bring improvement in traits such as egg number, egg weight, fertility, hatchability, egg quality, feed efficiency and viability. There are number of selection methods to improve the traits.

Individual Selection This is practiced for highly heritable traits like body weight and egg weight. Here selection is practiced on the basis of phenotypic performance, which gives satisfactory results.

Family Selection This is practiced for lowly heritable traits like egg production. Phenotype of an individual is not a reliable indicator of the genotype for such traits. Family selection may be sire family selection or 26

dam family selection. Sire family selection, in which average is of the sire family, is the sole basis of selection.

Since family averages form the basis of selection, either the whole family is selected or the whole family is rejected.

Individuals in the family although differing, are treated at par as far as selection is concerned. Large family size is better for the estimation of breeding values and for getting better response.

Combined Selection This is mostly used in improving the lowly heritable traits. It uses information on the individual phenotypic values and its sire and dam family averages and other relatives with appropriate weights given to each of the components to increase the accuracy of selection. It is superior to individual and family selection as it combines the advantages of both individual and family selection.

Egg production trait can be improved by this method of selection.

Sib-Selection If particular trait is expressed in only one sex like egg production, which is not expressed in opposite sex, selection will be based on the performance of the relatives like full or half sibs of other sex. This method of selection is called sib selection.

Progeny Testing The selection of parents is based on the average performance of the progeny called progeny testing; this results in greater response than other selection methods.

This was used for the development of high producing layer stocks. Now a day it is not very popular as it increases the generation interval and decreases the progress per unit of time. This is important for the improvement of slaughter traits, since individuals measured are not available for selection.

Inter Selection Methods in poultry Inter population selection or inter line selection uses the performance of the crosses to develop the pure lines. There

are two methods of selection: 1. Recurrent Selection 2. Reciprocal Recurrent Selection The primary objective of inter line selection is the improvement of cross performance, irrespective of perform ace of the two lines involved.

Recurrent Selection In this type of selection only one of the two populations is pure bred and it is improved in reference to the other population (Fig. 1). This reference population is called tester line, which is either inbred or cross of two inbred lines. This type of selection utilizes the non additive genetic variance. The principle of recurrent selection is developed out of convergent improvement. In this a highly inbred line presumably homozygous at most loci is selected as a tester. A large number of individuals are crossed with this line and their progeny are evaluated. Those giving best progeny are subsequently inter mated and a large number of their progeny are tested in the crosses on the inbred tester. The cycle is repeated over and over. This is done to take greater advantage of the interaction of genes and the resultant over-dominance by selecting inbred lines during their developmental process for the purpose of better complementing each other.

The success depends on the ability of the breeder to accumulate a greater number of genes having additive effects in two different parental lines that interact to greater advantage. If heterosis is largely dependent upon over-dominance, this procedure should result in the line selected on cross performance becoming homozygous for different alleles than the inbred used as the tester. In other words when tester is aa, the selected line would become AA; the tester is BB, the selected line becomes bb etc. Tester line

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE Reciprocal Recurrent Selection This method of selection increases the frequency of both additive and non additive genes, hence improves both p u re l i n e a s w e l l a s c ro s s l i n e performance (Fig. 2). Both populations should be open bred with a history of nicking. This method of selection is indicated for the population, which has ceased to respond to conventional closed flock selection methods.

It is a system of selection for increasing the combining ability of two or more lines or breeds that nick or combine well. Individuals in two lines are not completely homozygous in opposite ways for all pairs of genes but that one allele may be present at a high frequency in one line and at a low frequency in other line. Crossing the lines and selecting the individual to reproduce each pure line on the basis of the performance of their crossbred

28

www.pixie.co.in

progeny make the two lines more homozygous in opposite direction. It is a method of selection between lines or families or breeds to take advantages of over-dominance, dominance, epistasis, or only additive effects.

Selection is usually carried out for more than one trait, since one trait may be affected mostly by non-additive gene action and another by additive gene action or both. Hence, it is to select and improve the best and mating the best to best followed by crossing the improved lines or breeds to take the advantage of hybrid vigour due to nonadditive gene action.

Randomly selected representatives of each of the non-inbred strains are progeny tested in crosses with the other. Those individuals of each strain having the best cross progeny are then intermated to propagate their respective strains. Offspring from these

within strain mating are again progeny tested in crosses with the other and the cycle repeated.

These systems are useful in breeds or strains in which their performance is already high for highly heritable traits and in which it is desired to improve the potential performance of their crosses for the low heritable traits related to fertility and livability.

Conclusion In poultry both intraline as well as interline selection is performed for improving economic traits. Inter line selection uses the performance of the crosses to develop the pure lines.

Akansha Singh¹* and Sandeep Kumar Chaudhary² ICAR-Indian Veterinary Research Institute, Izatnagar, Bareilly, U.P-243 122 ¹PhD Scholar, Animal Genetics, ICAR-IVRI ²PhD Scholar, Animal Nutrition , ICAR-IVRI

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

AIR REQUIREMENTS DURING INCUBATION The main components of air are oxygen (O2), nitrogen (N2), carbon dioxide (CO2), and water vapour (H2O). Free movement of these gases through the shell and shell membranes is important as the developing embryo must receive a constant supply of oxygen and must eliminate carbon dioxide and moisture.

Oxygen in the Air The oxygen content of air at sea level is about 21%. It is impossible to increase this percentage appreciably in incubators unless pure oxygen is introduced.

Generally, the oxygen content of air in the setter remains at about 21%, but there may be some variation in the hatcher where large amounts of carbon dioxide are produced by rapidly developing chicks.

Hatchability will decrease about 3 to 5% for each 1% that the oxygen content of the air drops below 21%. The main danger in these cases is that high levels of carbon dioxide become toxic.

Air Supply is Generally Adequate As the embryo ages, its oxygen demand increases and more carbon dioxide is given off to the environment. Each process grows approximately 100 times between the 1st and 21st day of incubation, as shown in the table given below.

exchange is the minimum required. Air exchange rates in most machines are usually more than adequate.

In some cases, care must be taken to ensure that excessive loss of moisture due to over-ventilation does not become a problem.

Table. Gaseous Exchange during Incubation (per 1,000 eggs)

Carbon Dioxide Tolerance Carbon dioxide (CO2) is a natural byproduct of metabolic processes during embryonic development whichbegins during gastrulation. In fact, CO2 is being released through the shell at the time the egg is laid. Carbon dioxide levels increase within the setter and hatcher when there is insufficient air exchange.

1.

On the 18th day of incubation, 1,000 eggs require 143 ft3 of fresh air per day (oxygen in the air at 21%).

2.

An incubator holding 40,000 eggs would need 5,720 ft3 of fresh air per day, or approximately 238 ft3 per hour.

CO2 levels above 1% reduce hatchability significantly, and levels above 5% are lethal. Ÿ

Hatching chicks give off more CO2 than embryos in eggs, and their tolerance level in the hatcher is about 0.75%.

Advertise Today For further details contact: 9991705007, 29

The best place to measure the CO2 is in the exhaust duct coming out of the setter or hatcher.Measurements taken inside a machine are not as accurate because opening the door will change the environment in the machine.

Speed of Airflow

Younger embr yos have a lower tolerance to CO2 than older ones. The tolerance level seems to be linear from the 1st day of incubation through the 21st day. During the first 4 days in the setter, the tolerance level to CO2 is about 0.3%. Carbon dioxide levels above 0.5% in the setter reduce hatchability.

Based on expected O2 requirements for a hatch, air in most incubators needs to be changed about eight times a day or once every 3 hours. This rate of air

Recording devices are available for measuring the CO2 content of the air, and some incubators have them as standard equipment.

9991705005

The most important aspect of airflow in an incubator is to ensure proper mixing of temperature andhumidity throughout the incubator cabinet while bringing in fresh air for oxygen and exhausting stale air to reduce carbon dioxide, moisture, and heat.

Different incubator manufacturers have different means of circulating air: paddles, blades or fans. In most cases, it is the pattern of airflow that is most important.Air, like water, follows the path of least resistance. An incompletely closed baffle door, a poor door seal, or a fan out of alignment will negatively affect air flow patterns.

In a poorly maintained machine, insufficient air is circulated through the mass of eggs resulting in hot and cold spots, which in turn creates slow hatches, reduced hatchability, and p o o re r c h i c k q u a l i t y. I n c u ba to r maintenance is critical to achieve optimum air flow.

Mr. G. K. Rathinam Hatchery Specialist, Technical Consultant, 5/2 I, Rajapurampudur, Kanakkanpatti P.O., Palani Tk, Dindugul Dist, Tamilnadu, India.

In India’s most preferred poultry magazines POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE

www.pixie.co.in

BIOSECURITY IN POULTRY FARMS Biosecurity refers to measures taken to prevent or control the introduction and spread of infectious agents to a flock. It is accomplished by maintaining the facility in such a way that there is minimal traffic of biological organisms (viruses, bacteria, rodents, etc.) across its borders. Biosecurity is the cheapest, most effective means of disease control available. No disease prevention program will work without it.

Various biosecurity measures to be followed in poultry farms to keep the flock healthy are: Farm location and design Poultry farm maintaining the valuable germplasm should ideally be located at a well isolated site away from other farms. It should be located away from water bodies that can be source of water for wild birds and animals and these wild birds and animals ultimately may become source of infection to birds maintained in the farm. Ideally it should be located at least 1-2 km away from other commercial facilities.

Direction of long axis depends on geographical location of the farm. If the farm is located in cold region then the direction of long axis should be North South. If the farm is located in hot and humid condition then it should be EastWest, if the farm is located in region with very high temperature in summer months, then long axis should be South-East. There should be proper drainage facility and water should not stagnate. The production area should be adequately drained to prevent accumulation and stagnation of water likely to attract other birds, especially in the areas around sheds. Houses should be provided with concrete floor for easy and proper cleaning. Ideally, lay out of the farm should be such that at farm entry point brooder shed should be followed by shed for growers and lastly for adult birds. Hatchery should be located at least 500 ft. away from other 30

sheds. From biosecurity point of view, distance between two different sheds of same type should be 30 ft. and of different type should be 100ft.There should be single window system for sale of all poultry & poultry products with sale counter at gate. Facility for post-mortem examination near to the incinerators and separate laboratory with suitable facilities and manpower for regular monitoring and surveillance of diseases should be provided.

be used after cleaning and disinfection.

The best approach would be disinfecting footwear before and after working with birds or keeping a separate pair of shoes to work around birds and changing into other shoes when leaving the premise. The person should use coveralls, which can be removed and cleaned when leaving the premise.

Medical check up of all workers coming in contact with livestock and feed should be done.

Movement restriction

Isolation and quarantine of new birds

As far as possible, separate personnel must be made available to each species of poultry to avoid frequent movement between different species units.

Entrance should be forbidden to everyone. Only those people who are necessary on the farm should be permitted e.g. personnel, veterinary services. It should be kept in mind that visiting two different farms within 24 hr should be avoided. There should only be one entrance and one exit. At the entry point of the farm boot and wheel dip baths filled with an effective disinfectant should be provided. Every shed should also be provided with foot dips at entrance and exit and it should be ensured that the dips are renewed on daily basis. Workers engaged in rearing of one poultry species should not be allowed to visit other farms where different poultry species is being reared .All feed delivery vehicles should be kept clean before loading. The feed should be transported first to the young flock and then to the older flock.

Drivers should not be allowed to enter poultry houses under any circumstances. Drivers need to spray soles of shoes and floorboard of vehicle with disinfectant after every delivery.

New birds should be kept separate from old stock for at least 21 days and they should be observed for any disease symptoms and samples (blood, faecal, swabs) should be collected for thorough investigation before mixing to the already existing old stock. Pest proofing is recommended before restocking.

Personnel hygiene Specific over all clothing for employees must be provided. Since disease in poultry can be transmitted easily through boots, therefore, boots should

Medication/ vaccination of birds The birds should be provided certain medicines and essential vaccines regularly, which can boost immunity such as vitamins, trace minerals and proteins. Deficiency of these will not only lead to decreased production but there will be more chances of getting infection in flock with low level of immunity. Anti-stress medication during hot weather and other stressed conditions may be given.

Cleaning and Sanitation Effective cleaning and disinfection is an essential component of good hygiene and thus one of the key biosecurity measures for disease control. This should be carried out from time to time to reduce the build –up of pathogenic organisms and a disinfectant known to be effective against a large range of pathogens should be used regularly for prevention of ingress of the infection.

The area around poultry sheds should be kept clean from vegetation, food waste, plastic bottles, glass bottles, tins

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

ARTICLE or drums. Water Testing should be done at regular intervals. Feed should be examined for mycotoxins. Proper ventilation with adequate air flow in all sheds is recommended. Regular testing of Microbial load at different places is recommended. All material used in farm operations should be cleaned and disinfected before and after use. Feeding pans and drinking equipment used in the shed area should be kept clean daily. Scrubbing should be done and then application of hot water followed by disinfection with an effective disinfectant should be followed. Keeping the shed equipments clean prevents pathogens from accumulating and causing health problems. Cages, if there, should be disinfected at regular intervals. They may be left in the sun and then they may be disinfected but it is essential to remove manure before disinfecting cages. Disinfectant will not work if there is still manure present on items.

Hygienic disposal of farm waste Dead birds should be removed quickly and properly, to ensure no contact with other birds which will be helpful in removing the source of infected foci to poultry as well as to handlers. The best way to dispose of dead birds is by rendering, burial or incineration. Other wastes generated are: Litter waste, Shed cleanout with poultry manure and

31

www.pixie.co.in

bedding materials, hatchery waste, Biomass wastes like fallen tree leaves, twigs etc., biomedical wastes like syringe, needle, swabs, empty vials and other used chemical containers.

Incineration, rendering, boiling, fermentation, composting, enzyme or sodium hydroxide treatment, autoclaving are some of the methods of destruction which may be followed.

All-in all-out system One disease prevention measure that can be instituted in the farm is the method of practice of all-in all-out system. This method envisages a complete growth cycle of chickens (or other species) from the period of introduction as in day-old-chicks all the way till the birds are marketed. The all in-all-out system should be followed in poultr y farms maintaining the important germplasms. This system provides considerable advantages in the disease control. Using this system, proper sanitar y practices can be effectively carried out, coupled with necessary resting period of the building to ensure no infectious agents are carried over from one batch to another.

Birds of multiple ages kept on the same premise/shed constitute a serious disease potential from such birds and recovered carriers, especially when birds of different ages are closely associated together.

End of batch procedures After final pick-up, the litter should be removed. After washing and fumigating/ disinfecting with a suitable disinfectant, shed doors must be kept closed. Litter and manure must not be stockpiled in the production area. Litter and manure must be stored in an appropriately designed storage area, off the production area, with sufficient buffering zone from the bird sheds and enclosures. It is also important to allow sufficient downtime in between flocks.

A free period of atleast 10 days should be given after destocking before arrival of new batch.

Conclusion Prevention is better than cure. Hence, implementation of biosecurity practices on poultry farms helps to reduce the risk of disease agents moving on to farms from outside sources, the movement of disease agents between sheds on the same farm, carryover of disease agents from one batch to the next in the shed environment and keeps the flock healthy

J. Razia Sultana Ph.D Scholar, Department of Livestock Production Management College of Veterinary science, PVNRTVU, Rajendranagar, Hyderabad

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

Zoetis Diagnostics Symposium & Pro FLOK Launch Zoetis India 11th 12th October 2017 Hyderabad Addressing the meeting Y. Hariprasad – Business Director of Zoetis India has told that it's a matter of special privilege to offer the customers diagnostic kits in India. He also highlighted the relevance of having their ELISA kits due to the strong presence in poultry vaccines. He also mentioned the objective of Zoetis to get closer to customers through class leading products and services.

Zoetis India has launched their ELISA based diagnostic kits ProFLOK(legacy Synbiotics) on 11th and 12th of October at Hyderabad. Initially Zoetis will be launching 10 kits providing serology support for Newcastle disease, Infectious Bursal Disease, Infectious Bronchitis, Reo virus, MG, MS. MG-MS Combo, ALV, CAV and Avian encephalomyelitis.

Zoetis also announced the introduction of latest ProFILE software for the users of ProFLOK. With this launch Zoetis became the only company in India having a unique portfolio balance of biologicals (vaccines), feed additives (medicated/ non-medicated) , other anti-microbial, diagnostics and hatchery automation (Embrex/KL automation) The meeting witnessed participation from most of the major poultry companies and consultants across the country.

32

Zoetis has committed to extend their global diagnostic services to India in coming years.

The key note speaker Dr. M. R. Reddy from Indian Veterinary Research Institute has provided deep diving insights on leveraging serology for profitable poultry production. There was a warm response from the participants on the subject and the resolution of queries by him. The participants acknowledged that the insights shared has given them scope to improve the protocols and schedules in commercial production.

D r. K a n n a k i Ramasamy from ICAR-PDP has

delivered a practicalsession on handling of samples of serology which is the most critical step in laboratory diagnosis. It has been a quick review into the day to day activities in the field and laboratory. The participants raised a lot of challenges which was resolved by the speaker.

D r. Pa b l o L o p e z , Director – Global Diagnostics has introduced the ProFLOK range and P ro F I L E s of t w a re .

There were detailed discussion on differentiating the value of Zoetis diagnostics range from others. He i n t ro d u c e d t h e i n n o va t i ve Z o e t i s seroconverter which has exclusive access for ProFLOK customers. This access will help the customers to derive the ProFLOK baseline values from the historical data by other kits.

Y. H a r i p r a s a d – Business Unit Director, Zoetis India addressing the symposium.

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

VETLINE'S PARTICIPATION IN NEPAL POULTRY AND LIVESTOCK INTERNATIONAL EXPO 2017 the event was remarkable and especially for Vetline, the participation and response was excellent. The participating team was headed by Mr. J. S . U p p a l , G e n e r a l M a n a g e r, Vetlinealong with Dr. Srijit Tripathi, Technical Manager, Mr. PrafullaShukla, DZM, Mr. RatankumarBadal,Director Badal Vet and Mr. Keshab Sharma, Director Badal Vet.

Vetline, A division of SIMFA Labs Pvt. Ltd., in association with Badal Vet Distributors Pvt. Ltd.recently participated inNepal Poultr y and Livestock International Expo 2017 at Chitwan from 03.11.2017 to 05.11.2017

as one of the exhibitors of the event.

This was only the second edition of the event with total number of exhibitor stalls were 170 and experts in related field presented six working papers in the event. The gathering throughout

Nepal Poultr y and Livestock International Expo served as a great platform to explore the Nepal poultry market and all other nearby countries. A number of Poultry industry Leaders from the region visited the Vetline stall (Stall no.B-23 in Hall No. 2) and discussedvaried business prospects. The event gave an insight about the Nepalese Poultry market and proved to be a very fruitful event. Various industry leaders have shown keen interest in our flagship products like Bytox BHK, Simvite AD3EC, Simvite A, Simvite H, Neosel E liquid etc. and feed additives like Toxin Binders, Acidifers, Emulsifiers etc.

Team Vetline and Team Badal Vet at their stall no. B-23 in the Nepal Poultry and Livestock International Expo 2017 visited by different delegates from Nepal Team Vetline would like to thank all the poultry industry leaders, veterinarians, consultants, feed millers, integrators and famers for visiting our stall as well as for their support and motivation. We would also like to thank and congratulate the organizers and Nepal Poultry Federation for the success of the event.

Advertise Today For further details contact: 9991705007, 34

9991705005

In India’s most preferred poultry magazines POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

IMPROVALTM BFS IS A NOVEL SOLUTION FOR TOTAL GUT INTEGRITY M u k u l R a y, G r o u p Product Manager along with Dr. Chand Bahar, National Sales Manager and local Zydus AH Technical & Sales Representatives.

The events were attended by leading poultry consultants, nutritionist, broiler integrators, breeder & layer farmers and feed millers.

C o i m ba to re & B a n g a l o re , I n d i a (November 13 & 16, 2017) - The increasing thrust for ban on MFAs in developed countries have instigated hunt for newer alternatives & approaches in poultry. Zydus AH takes a leap ahead through the launch of ImprovalTM BFS - The Novel Solution for Total Gut Integrity in Coimbatore & Bangalore.

The product was launched by Dr Susim

“We are thrilled to unveil ImprovalTM BFS, the novel solution for total gut integrity by exploiting the invivo probiotic biology in chicken gut”, says Group Product Manager, Dr Susim Mukul Ray. “The poultry gut microbiome is poorly explained. We have taken the privilege of understanding The gut microbiome and harnessing the knowledge to an innovative

solution leveraging total gut integrity.”

For the first time ever, the concept of invivo probiotic biology in chicken gut has been illustrated and exploited for strengthening gut health. The attendees have largely appreciated the concept and were seen interacting during post launch Q & A session. Dr Chand Bahar, National Sales manager had this to say, “We are excited to see the overwhelming response from our customer s and it has been our commitment to bring efficient solution as an alternative to MFAs. ImprovalTM BFS is the result of the same” The launch events were ended by vote of thanks to attendees and closing remark of Mr. Balamurugan P, Divisional Sales Manager -“On behalf of Zydus AH, it is indeed my pleasure to have your gracious presence and we thank you for joining us this evening. We express deepest sense of gratitude to all the attendees for making the event engaging and successful.”

“The strategic combination of aerobes and anaerobes leverages proliferation throughout the gut and is key to total gut integrity.”

-Dr Susim Mukul Ray

36

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

MANAGING THE RISK MAKES THE DIFFERENCE IN MYCOTOXIN CONTROL Last week, Trouw Nutrition held a webinar on the results of the 2017 harvest analyses in terms of mycotoxin contamination. Two experts on the matter analysed the economic and animal health impact of mycotoxin contamination and presented risk management strategies and tools to help overcome the challenge.

In 2017, the harvest analyses showed a relative increase in positive samples compared to 2016 and a different distribution of mycotoxins. The two experts presenting at the webinar explained how mycotoxin contamination is associated with negative impact on animal health and performance. Each mycotoxin is related to different consequences in animal production such as reduced feed intake and weight gain, decreased immune function, reproductive failure, increased feed conversion ratio or poor eggshell quality. Mycotoxins are certainly a threat for animal performance and profitability.

Supporting decision making for feed producers The question to answer is how to manage the mycotoxin challenge. This need led Trouw Nutrition to launch the NutriOpt Mycotoxin Adviser last June 2017. “This decision-making tool supports feed producers to early detect and predict mycotoxin risk and gives advice on mycotoxin mitigation strategies”, Ellen va n' t Ve e r, P ro d u c t M a n a g e r f o r mycotoxin analytical services, pointed 37

out.

The tool consists of two parts: a device called 'Mycomaster' and an online adviser. Mycomaster allows a reliable risk assessment in real-time, easily giving input to the feed mill decision makers about the mycotoxin risk of raw materials and complete feed. This makes it possible to reject or separate raw materials directly on receipt.

By connecting each Mycomaster to the online adviser, it is possible to do a risk calculation on multiple data, increasing the precision of the prediction. The adviser compares the analyses results with acceptable levels for the different animal species and gives recommendations on final feed formulation to reduce animal health risk.

These recommendations can be immediately implemented, as they indicate whether the formulation should be optimised by adding a mycotoxin binder. The tool also gives an insight on improved quality control, by giving advice on sampling frequency.

producers to make decisions based on knowledge and data, and to use mycotoxin control products more precisely. It also allows them to monitor mycotoxin risk actively, raising confidence in their own products when facing customers. “We work all the way from the diagnosis and the risk evaluation to the implementation of solutions”, Caramona concluded.

About Trouw Nutrition Trouw Nutrition, a Nutreco company, is a g l o ba l l e a d e r i n i n n o va t i v e f e e d specialties, premixes, feed additives and nutritional ser vices for the animal nutrition industry. It provides products, models and services to boost productivity and support animal health through all life stages. With unique, species-specific solutions, Trouw Nutrition has been meeting the needs of farmers and homemixers, feed producers, integrators and distributors since 1931. Headquartered in the Netherlands, the company has locations in 28 countries and employs approximately 8,000 people.

An integrated approach for mycotoxin control “The key is to control the risk in order to solve a mycotoxin problem”, said Pedro Caramona, Global Programme Manager at Trouw Nutrition. Isolated measures will not bring the desired results. A risk management programme enables feed POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

NATURAL REMEDIES RECEIVED THE AWARD FOR " COMPANY WITH GREAT MANAGERS” The award ceremony was held in Mumbai on 27thOctober 2017, and was hosted by People Business and Economic Times with 'ET Now'. Mr. Anurag Agarwal, CEO & MD of Natural Remedies along with Mr. K.N. Reddy, AVP – Sales received the award on behalf of the organization.

Natural Remedies continues to add more accoladesby receiving the prestigious “Companies with Great Managers Award”. This award is given to organization with highest aggregate score in assessment done by external agency across participating organizations in India.

Great managers and great companies go hand-in-hand. The company is only as good as its managers are. At Natural Remedies, we believe in cultivating an environment and culture for employees to thrive & make natural remedies wonderful place to work.

We take a pride to mention that Natural Remedies is the 1storganization inIndian Animal Health Care Industry to receive this honor.

About Natural Remedies is the leading herbal healthcare company in India, headquartered at Bangalore. We manufacture & market herbal veterinar y & human healthcare products which are scientifically validated, effective, safe and consistent.

We are present across various locations in India and rapidly growing in the major markets across the globe.

FOCUS ON EFFICIENCY AND QUALITY IS PARAMOUNT FOR INDIA'S LIVESTOCK INDUSTRY

highly efficient producers of meat, milk and eggs in the world.

the near future. Apparently, next five to ten years are extremely critical for the sector to maintain its growth and strengthen its competitiveness”, he added.

“Strong focus on improving efficiency and quality is critical for the next wave of growth for India's livestock industry” commented B Soundararajan, Chairman of CLFMA of India, in his keynote address during the Knowledge Day held on the 21st November on the sidelines of Poultry India 2017 at Hyderabad. He also emphasized the need for balanced and holistic policies to double farmers' incomes.

“India's poultry industry is one of the most efficient globally and is a well-recognized contributor towards the nation's food and nutrition security, employment, and most importantly poverty alleviation. It is the source of livelihood for millions of farmers mainly, smallholders and is the foundation of rural India's prosperity. India's poultry industry has been growing at over 8% annually in the last few years and I am optimistic about the growth accelerating in 38

On evolving food consumption patterns, he mentioned that in fast growing developing economies like India, South East Asia and parts of Africa, demand for protein is increasing and consumers' preference and food consumption patterns are evolving. As India is going through exciting demographic and economic transformation, consumers increasingly seek better health through food. They are getting more demanding and their preferences are changing much faster than the previous generations. Issues such as food safety and quality; judicious use of inputs such as antibiotics and adoption of best practices are, now a days, more important for them and the industry must do more to not only meet but exceed those expectations. Consumption of processed foods including dairy products and meat is bound to go up significantly as currently, only about 3 to 5 percent of the chicken meat consumed in India is processed. India's dynamic meat sector is up for the challenge being one of the

Soundararajan highlighted that India was ranked 100 out of 119 in the recent Global Hunger Index (GHI) report, International Food Policy Research Institute (IFPRI).

One-fifth of the children under the age of five are underweight and at least a third of the children are stunted. “Not just in the financial ratings, we must also look at the “A A A 's of f o o d ” i . e . Ava i l a b i l i t y ; Accessibility; and Affordability. The country needs a renewed focus on enhancing agricultural productivity, food safety and quality. All inefficiencies and roadblocks in the food value chain that stand between the poor, hungry and malnourished population and its due share of safe and nutritious food are to be removed with a great sense of urgency”, he added.

Soundararajan concluded by adding “Taking a holistic perspective, CLFMA is approaching every challenge faced by the industry from multiple dimensions in terms of animal productivity; costs of food production; incomes, profits and livelihoods of the farming community; industry's competitiveness; and overall food and nutrition security of the billionplus population.”

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE / EVENTS

www.pixie.co.in

Dr. N. K. Mahajan, takes over as Dean, Post Graduate Studies at Lala Lajpat Rai University of Veterinary and Animal Sciences (LUVAS), Hisar (Haryana) Prof. N. K. Mahajan, Sr. Disease Investigation officer (Poultry) and f o r m e r H e a d of d e pa r t m e n t of Ve t e r i n a r y P u b l i c H e a l t h & Epidemiology at LalaLajpatRai University of Veterinary and Animal Sciences (LUVAS), Hisar took over as Dean, Post Graduate Studies of the University on 30/11/2017. He has been a brilliant student & scholarship holder throughout his academic carrier and got above 75% marks in B.V.Sc., M.V.Sc. as well as in Ph. D. Prof. Mahajan isa renowned poultry disease diagnostic expert and has been providing ser vices to farmers of Haryana as well as adjoining states since 1986 and has contributed significantly in development of Poultry Industry in Haryana particularly. His nature of always ready to help farmers and breeders makes him popular among farmers.

As HOD, he got the laboratories in the

department upgraded for molecular diagnostics as well as Food Safety and equipped them with latest instruments.

He has guided 2 Ph. D students and six M.V.Sc. students and guiding 2 Ph. D students at present. He has published 58 research articles in various journals of International and national repute. He has been providing diagnostic services to farmers at university headquarters since 1986 also visited D.I lab Jind for 10 years on every Monday from 1999 to 2009 and provided diagnostic services to farmers of Jind area at their doorstep.

He is Principal Investigator of two ICAR research projects and also recently awarded one International project on “Surveillance of respiratory pathogens” of poultr y with University of Minnesota (USA). Besides, he has delivered more than 416 lectures on various topics to educate poultry farmers all over north India. He is a blend of academician, researcher,

diagnosticians and extension specialist par excellence.

He has travelled widely in countries like USA, U.K., Australia, Thailand, China, Malaysia and Nepal etc. and presented research papers or got advanced trainings.

He has been awarded Life Time Achievement awards by Poultr y Federation of India as well as by Central Poultry Development Organization, Ministry of Agriculture and Farmers Welfare. He is also fellow on National Academy of Veterinar y Sciences (NAVS).

We are sure that under his able leadership, University will provide practical orientationto research by P.G. students towards solving problems of farmers as well as that of Poultry Industry.

We wish him a successful tenure as Dean, Post Graduate Studies.

ming o c p U JANUARY 2018 Event Date Venue Ph. E-mail Web

39

FEB01-IPPE 2018 30 January-2018 Georgia World Congress Center, Atlanta, Georgia USA : +1-770.493.9401 : info@ippexpo.org : ippexpo.com : : :

EVENT

S

MARCH 2018 Event Date Venue

: : :

Contact Ph. E-mail Web

: : : :

APRIL 2018

FVG asia 2018 27-29 March-2018 Bangkok International Trade & Exhibition Center (BITEC), Bankok, Thailand Mr. Ashish Kala +91-82957-33669 maarcservices@gmail.com victam.com

Event

:

Date Venue

: :

Ph.

:

E-mail Web

: :

Livestock Asia Expo & Forum 19-21 April-2018 Kuala Lumpur Convention Center, Malaysia +603 2176 8788 +603 2164 8786 rita.lau@ubm.com livestockasia.com

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

NOVEL APPROACH AND NEW IDEAS FROM INNOVISTA CONSULTING EMBELLISHED AT POULTRY INDIA EXPO, 2017 Innovista participated in the 10th edition of Poultry India Expo in Hyderabad during 22nd to 24th November 2017. Poultry India expo is the largest poultry expo in South Asia region with participants from across the globe attending the show with growing interest every year.

At Innovista booth, the highlights of the event included among other things, a new product launch in the natural product segment - EssBee, an essential oils blend for respirator y distress in chickens.

Respiratory disease complex (RDC) is most common among poultry diseases.

For many years antibiotic treatment has been the mainstay for treating RDC. Common experiences in such respiratory diseases has been high mortality and performance losses due to complications arising out of mucus discharges leading to tracheal

40

in the natural product segments viz. Curcumol, Allivis and Nativol which have gained high popularity in the South Asia region. Visitors from Bangladesh, Bhutan, China, Europe, Nepal, Nigeria, US and Sri Lanka visited Innovista booth during the three days of exhibition and had shown interest for future business in those countries.

blockages and difďŹ culty in breathing.

EssBee is a mycolytic, bronchodilator with antimicrobial properties from the chosen essential oils blend that constitutes the product. EssBee plays the role of an "adjuvant" with antibiotics to minimize the symptoms and support faster recovery of the birds with minimal mortalities. Over the years, Innovista has already established other "concept-building" speciality products

"We strive hard to bring value to our customers with our scientiďŹ cally proven, conceptual and cost effective products with novel approaches and new ideas in the animal nutrition space," said Dr. Sekhar Basak, Founder CEO, Innovista Feeding Solutions. "I want to profusely thank all the visitors who attended the exhibition and graced our booth and for the extremely valuable discussions that we had to give us more insights and ideas to build up our organisation in the coming years", added Dr. Basak.

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

41

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

42

www.pixie.co.in

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

www.pixie.co.in

GRAND PARTICIPATION OF INDIAN HERBS IN POULTRY INDIA 2017, HYDERABAD FROM 22 – 24 NOVEMBER, 2017 Indian Herbs, the pioneer and market leader and No.1 Company in Herbal Animal Health Care Products Industry since 1951, participated in POULTRY INDIA 2017 held at Hitex Exhibition Complex, Hyderabad from 22nd to 24th November, 2017 with its strong Technical and Marketing team. Their top officials, Mr.Balaram Bhattacharya, Vice President (Mktg. & Sales), Dr.N. Jagadeesh, GM (Technical Services), Dr.Shivi Maini, Sr.Manager (Technical) along with other senior marketing managers.

The company's portfolio includes herbal healthcare and nutritional products catering to wide range of animal species including ruminants, poultry, equine, swine, pets, aquatic and other animal species for the last 66 years.

Indian Herbs is the first company to introduce the research oriented herbal products in important segments such as Choline (BioCholine), Vitamin C (Herbal C), Natural Vitamin C with Chromium (HeatBeat), Vitamin E (E-Sel Power), Methionine (HerboMethione Plus), Lysine (HerboLysin), AGP (Herbiotic FS), Immune Potentiator (ImmuPlus & ImmuGreen), Metabolic Stimulant and Liver Tonic (LivoLiv-DS & LivoLiv 250), Coccidiosis (CocciBan), Natural Calcium (MagaCal), Respiratory Antiseptic (Animunin) Antistress & Adaptogen (StressCheck), Renal Tonic (NephTone) etc. These products are brand leaders in their respective segments and are being used successfully by leading institutional customers in India as well as abroad

with excellent results. The products are not only most economical and ecofriendly but also improve the quality of feed, productivity and profitability.

The products of INDIAN HERBS are natural, safe, efficacious, environment friendly, hence there is no withdrawal period of these herbal products. Herbal products are becoming clear choice for the consultants and farmers. They are suitable to produce ANTIBIOTIC FREE CHICKEN / EGGS. Looking to the harmful after-effects of synthetic medicines, the veterinarians, consultants and farmers all over the world are now taking keen interest in the use of herbal feed supplements and health care products and INDIAN HERBS is dedicated to promote the use of natural products for the betterment of animal health and production performance.

Indian Herbs is successfully marketing its products to more than 50 counties across four continents including Asia, Europe, Latin America and Africa. In many countries, these products are under active consideration for granting registration or authorization for marketing. INDIAN HERBS has also received the certificate from EXPORT INSPECTION COUNCIL OF INDIA, Ministry of Commerce and Industry, Govt. of India and was the first Herbal Company to get this recognition.

The R&D Centre of INDIAN HERBS, which is approved by the Ministry of Science & Technology, Govt. of India since 1986, is well equipped with the best available state of the art modern

Advertise Today For further details contact:

9991705007, 9991705005 43

facilities for standardization and quality control of herbal products.. The R&D Centre is consistently working hard on herbal ingredients to provide the industry with the best quality herbal alternatives of synthetic products.

INDIAN HERBS is dedicated to provide unique herbal products to improve the health and performance of the birds Nature's Way. Extensive research for scientific evaluation on its herbal products in comparison to synthetic products have been done in India and abroad. More than 190 scientists have been awarded Masters and Doctorate degrees for their research work which has resulted in publication of more than 750 research papers in the eminent national and international scientific journals.

INDIAN HERBS has the distinction of getting more than 22 Patents in USA, Europe, India etc and many Patents are pending in USA and other countries for innovative research on herbs and herbal products.

The stall of Indian Hebrs attracted a large number of visitors, including feed millers, integrators, large farmers, consultants, nutritionist and distributors etc. The research work done by INDIAN HERBS for better animal health, feed quality and to reduce the production cost for better profitability were well appreciated by the visitors. All the queries of the visitors were answered by the technical team of INDIAN HERBS to their best satisfaction.

In India’s most preferred poultry magazines POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

PRESS RELEASE

44

www.pixie.co.in

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

INDEX

www.pixie.co.in

Features...

Departments...

06 EDITORIAL

42 RECIPE

39 UPCOMING EVENTS

45

Advertisement Index...

ADVERTISEMENT INDEX

Articles...

BACKYARD POULTRY FARMING: A BOON FOR UPLIFTMENT OF RURAL ECONOMY Dr. Rohini Sharma

10

PREBIOTIC AND PROBIOTICS IN POULTRY RATION : ENHANCE THE HEALTH STATUS AND PRODUCTIVITY Dr. Anurag

14

EMU: THE EMERGING BUSINESS BIRD OF INDIA Dr. Anushuman Kumar

18

IMPORTANCE OF VITAMIN D (25(OH)D₃) IN POULTRY NUTRITION Dr. Sachin Patil

24

SELECTION METHODS IN POULTRY BREEDING PROGRAMME Dr. Akansha Singh

26

Advanced Bio Agro Tech Ltd

43

Awon Plastics

25

AWP (Mix Oil)

28

B.V. Bio-Corp Pvt. Ltd.

17

Gartech Equipments Pvt. Ltd.

21

Godrej Agrovet Ltd.

07

Huvepharma

48

Indian Herbs Spec. Pvt. Ltd.

11

Indian Tr. Bureau Pvt. Ltd.

41

Karamsar Poultry Appliances

13

Natural Remedies

08

Natural Remedies

35

Natural Herbs, Dehradun

09

Promois International

01

Sai Krishna Poultry Equipments

27

Vamso Biotec Pvt. Ltd.

04

Venky’s

15

Ventri Biologicals

02

Vetline

19

Zoetis India Ltd.

33

Zydus Animal Health

05

AIR REQUIREMENTS DURING INCUBATION Mr. G. K. Rathinam

29

BIOSECURITY IN POULTRY FARMS Dr. J. Razia Sultana

30

Press Release

32 ZOETIS DIAGNOSTICS SYMPOSIUM & PRO FLOK LAUNCH ZOETIS 34

INDIA 11TH VETLINE'S PARTICIPATION IN NEPAL POULTRY AND LIVESTOCK INTERNATIONAL EXPO 2017

36 IMPROVALTM BFS IS A NOVEL SOLUTION FOR TOTAL GUT INTEGRITY

37 MANAGING THE RISK MAKES THE DIFFERENCE IN MYCOTOXIN CONTROL

38 NATURAL REMEDIES RECEIVED THE AWARD FOR " COMPANY WITH GREAT MANAGERS”

38 FOCUS ON EFFICIENCY AND QUALITY IS PARAMOUNT FOR INDIA'S LIVESTOCK INDUSTRY

39 Dr. N. K. Mahajan, takes over as Dean, Post Graduate Studies at Lala Lajpat Rai University of Veterinary and Animal Sciences (LUVAS), Hisar (Haryana) 45

40 NOVEL APPROACH AND NEW IDEAS FROM INNOVISTA CONSULTING EMBELLISHED AT POULTRY INDIA EXPO, 2017

43 GRAND PARTICIPATION OF INDIAN HERBS IN POULTRY INDIA 2017, HYDERABAD FROM 22 – 24 NOVEMBER, 2017 GLIMPSES OF POULTRY INDIA

22 HYDERABAD ON 22-24 NOV. 2017

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017

RECIPE

www.pixie.co.in

Spicy Chicken Miso Stir-Fry

(Life Time Period 10 Years)

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Ÿ Ÿ

Ingredients 2 cloves garlic, chopped 2 serrano chiles, thinly sliced 1 tbsp. chopped, peeled fresh ginger 2 tbsp. vegetable oil 1 1/4 lb. skinless, boneless chicken breasts, cut into 1/2-inch chunks 2 tbsp. white or yellow miso 2 tbsp. water 4 green onions, sliced 3 c. cooked riced cauliflower Directions In 12-inch skillet on medium, cook garlic, chiles and ginger in vegetable oil 3 minutes or until garlic is golden, stirring.

Add chicken breasts and 1/4 teaspoon each salt and pepper. Cook 4 minutes.

In small bowl, whisk miso and water until smooth; add to skillet along with green onions. Cook 3 minutes or until chicken is cooked through, stirring occasionally. Serve with cooked riced cauliflower.

Pixie Consulting Solutions Ltd. #923, Sector-9, Urban Estate, KARNAL - 132001 (Haryana) INDIA Email : dairy.pcsl@gmail.com | info@pixie.co.in Website : www.pixie.co.in

Advertisement Type Front Page Front Title Inside Front Title Opening Full Page 46

Single Issue (cost per issue) 20000 12000 10000 6000

Advertisement Type Back Title Back Title Inside Back Title Opening Center Spread

Single Issue (cost per issue) 15000 12000 10000 12000

POULTRY PLANNER | VOL. 19 | No. 12 | DECEMBER - 2017