Poultry Planner - January 2017 by PIXIE CONSULTING SOLUTIONS LTD.

YEAR 19, ISSUE 01 | JANUARY - 2017

EGGS ARE BEST EGGS ARE VEG! As Vegetarian as Milk Most vegetarians donâ&#x20AC;&#x2122;t consume egg but readily drink milk and eat paneer. eggs farmed for consumption are 100% veg as they are not fertilised. meaning that even if you incubate them, no chick will be found under any circumstances

Nutrition Bomb Egg is one of the most wholesome and nutritive foods there is perfect for fussy eaters, espcially kids it can be served sweet or salty according to taste. Just one egg for breakfast gives them a majority of their nutrients.

Food for Thought - One of the foods that cannot be adulterated; imagine trying to ďŹ ddle with it without breaking the shell! - Global food thar tastes the same around the world - Fuss-free, instant food at its best.

Happy Prices As prices of other foods rise, eggs remain easily affordable for all. Pulses and dals are expensive and lack even the essential smino acids but eggs have all the amino acods making them

- Perfect food for energy to take on sports or studies - quick snack for fussy eaters - Easy to digest - Round the year availablity - Adequate shelf life - Versatile, can be used to enhance & male sweet as well as savoury dishes.

From the Editorâ&#x20AC;&#x2122;s Desk New Chicken Breed Changes Egg Industry Dynamics in India

OUR TEAM Vishal Rai Gupta Managing Director vishal@pixie.co.in Bhavana Gupta Editor in Chief editor@pixie.co.in N.K. Gupta General Manager pcslkarnal@gmail.com M : 999 170 5005 Aparna Mehmi Marketing Manager Poultry.pcsl@gmail.com M : 999 170 5007 Anshul Bhatia Asstt. Marketing Poultry.pcsl@gmail.com M : 999 170 5004

Design & Composed by: AG Designs, KARNAL

EDITORIAL BOARD MEMBER Mr. G.K. Rathinam Palani Tk, Dindugul Dist, Tamilnadu Dr. J Tamizhkumaran M.VSc., PGDEP., Ph.D. (Ph.D in Veterinary & Animal Husbandry Extension Education)

Seven years of research have paid rich dividends in the form of a unique breed of broiler chicken that can multiply three times as fast as ordinary hens, lay more eggs, and can survive in the open without any extra care, writes A Nair. The breed is the Jharsim chicken, a crossbred between the local and broiler variety, further crossed with imported Durham Red breed. Developed by the Birsa Agricultural University at Ranchi, Jharkhand, the bird actually performs better on a low level of nutrition. Scientists at the University claim the new breed of chicken called Jharsim - named so since it was developed in Jharkhand state and sim meaning hen in tribal dialect - is set to produce more eggs than the normal local hen, in a move that will enhance the economic power of poultry among farmers. To develop the Jharsim breed, a PV2 male broiler from the state of Punjab was crossbred with a Jharkhand local hen. The hen produced by their mating was later bred with an imported Durham Red breed, imported by India for its bigger size and tender meat. For experimental purposes, the University distributed 25,000 chicks from its first lot to villagers across Jharkhand state. More than 95 per cent of the chicks survived with most reproducing. A handiwork of the All India Co-Ordinated Research Project on Poultry Breeding, the indigenous chicken boasts of faster growth, optimum egg production, an attractive multi-colour plumage, and better adaptability to agro-climatic conditions. Scientists pointed out the birds weigh 400-500 grams at 6 weeks and 1600-1800 grams at maturity under the backyard system. The age at first egg laying is 175-180 days and the egg weight is 52-55 grams at 40 weeks of age. The birds have the potential to lay 165-170 eggs under the backyard system. The variety is set to provide higher supplementary income and nutrition through both egg and meat to rural and tribal farmers. While the local hen variety lays around 50-60 eggs in 54 weeks, each Jharsim hen can lay between 130170 eggs in 72 weeks, according to H. Rahman, Deputy Director General (Animal Science), Indian Council of Agricultural Research. Pointing out that poultry is the fastest growing sector in India, given that it provides jobs to an increasing number of rural and urban youth, Mr. Rahman said the development of the new, improved breed would give a big boost to poultry farming. He pointed out that the Indian Council of Agricultural Research has been promoting intensive schemes in five states across India - Himachal Pradesh, Madhya Pradesh, Assam, Maharashtra and Jharkhand. At many of these centres, intensive research is being carried out in the development of chicken varieties utilising local germplasm, and aimed at catering to the rising economy of rural marginal farmers through the rearing of these chicken varieties. Noting that China was the global topper in poultry, contributing around 30 per cent of the world's production of meat and eggs, R.N. Chatterjee, Director, Directorate of Poultry Research, Hyderabad, said India lagged far behind, contributing barely 5 per cent-7 per cent. Jharsim can help boost production of meat and eggs in a big way," said Mr. Chatterjee, adding it provided immense potential for backyard poultry farming in Jharkhand's rural areas. Jharsim has also been termed as more resistant to diseases, and can survive in natural habitat without much care. Shushil Prasad of the Birsa Agricultural University added that since Jharsim has traits of local chicken as well as traits of an exotic variety, it grows up to be bigger and develops a stronger immune system.

Editorial Policy is independent. Views expressed by authors are not necessarily held by the editors. Registered as Newspaper by Registrar of Newspaper for India : RNI No. 71668/99 Licensed to post at Karnal HPO under Postal Regn. No. PKL-91/2016-2018 Editorial & Advertisement may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Poultry Planner the publishers do not accept any responsibility or liability for the material herein. Publication of news, views of information is in the interest of positive poultry industrial development in India. It does not imply publisherâ&#x20AC;&#x2122;s endorsement. Unpublished material of industrial interest, not submitted elsewhere, is invited. The submitted material will not be returned. Publisher, Printer Mrs. Bhavana Gupta on behalf of Pixie Publication India (P) Ltd. Karnal Printed at Jaiswal Printing Press, Railway Road, Karnal Published at : 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana) India Editor-in-Chief : Mrs. Bhavana Gupta All Legal matters are subject to karnal jurisdiction

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Cky ds lnqi;ksx ls cy c<+rk gh tkrk gSA Tkks nq%[k ls Hk;Hkhr ugha gksrk mlh ls nq%[k Hk;Hkhr gksrk gSA nwljksa ds drZO; dh lEefr esa gh vius drZO; dh foLe`fr gSA nq%[k Mjus ls nqxuk] u Mjus ls vk/kk jg tkrk gSA Øks/k ;qDr R;kx] yksHk ;qDr mnkjrk rFkk eksg ;qDr {kek fujFkZd gSA d:.kk lq[k Hkkx dh :fp dks vkSj izlUurk uhjlrk dks [kk ysrh gSA vlk/ku ds R;kx esa lk/ku dk fuekZ.k gSA fdlh dk cqjk ugha djsaxs rks ru dh “kqf) gks tk,xh A lPpk usrk ogh gS] ftldk g`n; ij&ihM+k ls Hkjk gks A lalkj ls viuk ewY; c<+k yks ;gh ri gSA deZoknh lalkj dks I;kj djrk gS] lsod dks lalkj I;kj djrk gSA POULTRY PLANNER | JANUARY - 2017

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VULTURINE GUINEAFOWL Varun. A¹, Tamizhkumaran. J² 1 PhD Scholar, Department of Poultry Science Madras veterinary college, Vepery, Chennai 600 007. 2 Teaching Assistant, Department of Veterinary and Animal Husbandry Extension Education, Rajiv Gandhi Institute of Veterinary Education and Research, Kurumabapet , Pondicherry – 605 009. *docjtk@gmail.com (corresponding author)

Varun A

J. Tamizhkumaran

The term “guinea” fowl is the common name of the seven species of gallinaceous birds of the family Numididae, which is indigenous to Africa. It is well adapted to the realities of life on African continent. The strains are descended from the helmeted guinea fowl, Numida meleagris. In many parts of the world, guinea fowls are raised mainly for their gamey flesh and eggs. Guinea fowl has a taste similar to other game birds and has many nutritional qualities that make it a worthwhile addition to the diet. The meat of a young guinea is tender and of especially fine flavour, resembling that of wild game. The meat is lean and rich in essential fatty acids. Guinea fowls have a high yield of 80% af ter processing with excellent meat to bone ratio. Other people raise them for their unique ornamental value. Of the three domestic varieties (the pearl, the white and the lavender), the purplish coloured pearl is the most common. The largest member of the family is the vulturine guinea fowl, Acr yllium vulturium, found in tropical East Africa. They are classified in the phylum Chordata, subphylum Vertebra, class

Aves, order Galliformes and family Numididae. The Greeks and Romans a re re p o r te d to b e t h e ﬁ r s t to domesticate guinea fowls.

The Vulturine Guineafowl (Acryllium vulturinum) is the largest and most spectacular of the guinea fowl bird family, Numididae, and is the only member of the genus Acryllium. It is a resident breeder in northeast Africa, from southern Ethiopia through Kenya and just into nor thern Tanzania. Fortunately they are good runners. Listed as of “least concern” on the IUCN redlist, it is predicted that there could be over 1,000,000 individuals in the wild. R a n g e E a s te r n A f r i c a , S o m a l i a , southern Ethiopia, eastern Kenya and northern Tanzania. Subspecies None. Habitat Dry savannahs and scrublands. Status in Wild Common and not threatened. Breeding Age First year Clutch Size 4 to 8, but will lay several clutches if eggs removed. Incubation Period 24 days.

Description Vulturine Guineafowl is a large (61-71cm) bird with a round body and small head. It is longer in the neck, legs and tail than other guineafowl. The adult has a bare blue face and black neck, and although all other guineafowl have unfeathered heads, this species looks particularly like a vulture because of the long heads and neck. The slim neck projects from a cape of long, glossy, blue and white hackles. The breast is cobalt blue, and the rest of the body plumage is black, ﬁnely spangled with white. The wings are short and rounded, and the tail is also short. Females are similar to the males, but slightly smaller and have smaller tarsal spurs. Chicks much like other guineafowl, but develop light blue underparts in a few weeks. Behaviour The vulturine guineafowl is a gregarious species, forming ﬂocks outside the breeding season typically of about 25 birds. This species' food is seeds and small invertebrates. This guineafowl is terrestrial, and will run

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grasses or shrubs. Chicks need lots of live food such as small mealworms to get them started off. Green food should be an important part of the diet of both adults and young.

rather than ﬂy when alarmed. Despite the open habitat, it tends to keep to cover, and roosts in trees. It makes loud chink-chink-chink-chink-chink calls. It breeds in dry and open habitats with scattered bushes and trees, such as savannah or grassland. It usually lays 48 cream-coloured eggs in a well-hidden grass-lined scrape. B r e e d i n g Vu l t u r i n e G u i n e a f o w l presents no special requirements. Hens prefer to lay their eggs under thick

Thought to breed during or shortly after the rainy season, this species is monogamous, laying 4-8 eggs in a simple scrape in the ground. The eggs are incubated for between 23-32 days by the female and the precocial chicks leave the nest almost immediately after hatching. Both parents tend to the chicks and they are able to ﬂy after 2 weeks. First described in 1854 by Hardwicke, the vulturine guinefowl is the largest species of extant guineafowl, measuring 60-72cm and weighing 11.5kg. Females don't differ signiﬁcantly in appearance from males although

they are slightly smaller. They are endemic to eastern Africa and are generally found in dry open habitats especially Acacia and Commiphora scrub. They mostly forage on the ﬂoor in groups of about 20-30 birds (sometimes hundreds brieﬂy together), scratching with their feet.

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lfnZ;ksa ds ekSle esa czk;yj eSustesaV „- lgh rkieku vkSj lgh ueh@áwfefMVh @ ( - %)

M‚ ,Lk- ,Lk- jkBkSM+ MVSc Poultry Sc.(IVRI) Izatnagar SrVsfDudy

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lfnZ;ksa ds ekSle esa czkW;yj esa vDlj fofHkUu çdkj dh chekfj;ka nLrd nsrh gSa] blfy, eSustesaV dk [kkl /;ku j[kuk iM+rk gSaA bl ekSle esa cf<+;k gSpjh ds pwts vkSj cf<+;k QhM gh ç;qä djuk pkfg,] ftlls dh chekfj;ka de ls de vk;saA blds vykok lcls egRoiw.kZ ckr eSustesaV dh gS] cf<+;k eSustesaV ds fy, fuEufyf[kr ckrks dk /;ku j[kuk pkfg, % ƒ- QkeZ dh lgh yksds'ku „- lgh rkieku vkSj lgh ueh@áwfefMVh …- lgh osafVys'ku †- lgh CURTAIN eSustesaV (inkZ eSustesaV) 5- QkeZ esa C:fMax lkmFk lkbZM esa djuh pkfg, ˆ- fyfVj@cs f Ma x eS u s t es a V QkeZ es a fNydk@cqjknk de ls de 3** j[kuk pkfg, ¼„åå&„‡å xzk0 fpDl ½ ‰- ikuh dk eSustesaV Š- lgh çdk'k@ykbV ‹- QhM eSustesaV 10- lgh txg mez ds fglkc ls 11- lgh Vhdkdj.k rFkk ç‚ij ckW;ksflD;ksfjVh ƒ- QkeZ dh lgh yksds'ku % QkeZ dh yksds'ku ,slh gks dh tgk¡ ij dh ç‚ij ykbfVax] ikuh] lM+d dh O;oLFkk gks ] blds vykok fn”kk iwoZ&if'pe esa gksuh pkfg,A

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ls ijns gVkuk mfpr u gks] rks QkeZ dh yackbZ okys [kkyh iM+s ,fj;k ls gok yh tk ldrh gS] vkSj ,Dlg‚LV Qsu dk mi;ksx fd;k tk ldrk gSA iqjs le;] pkgs fnu gks ;k jkr] ,d leku rkieku egRoiw.kZ gS] vkSj ;fn mPpre vkSj U;wure rkieku dk QdZ cM+k gksxk rks fnDdr vk ldrh gSA rkieku dks fu;af=r djus ds fy, QkYl lhfyax] vkSj Mcy dVsZu bLrseky dj ldrs gSa] cl osafVys'ku dk /;ku j[kuk t:jh gSA ;fn fnu ds oDr fdlh rjQ ls inkZ [kksyuk mi;qä gks rks lwjt dh fn'kk esa [kksys] vkSj cPpks ds Lrj ij inkZ u [kksys] rkfd lh/kh gok cPpks ij u yxsA ˆ- fyfVj@csfMax eSustesaV QkeZ esa fNydk@cqjknk de ls de 3^^ j[kuk pkfg, ¼„åå&„‡å xzk0 fpDl ½] fyfVj@cqjknk dks pkSFks fnu ls jkstkuk iath yxk,] xhyk ;k ueh dks u c<+us nsa ugha rks veksfu;k dk ysoy QkeZ esa c<+ tk;sxk tksdh FCR dks c<+kus ds lkFk&lkFk fofHkUu chekfj;ksa dks vkea=.k Hkh nsxkA ;fn fyfVj xhyk gks tk;s rks fNydk@cqjknk esa pwuk rFkk lwij Q‚LQsV ¼ƒå:„:å-„ js';ks esa ½ feyk dj ç;qä djsA

‰- ikuh dk eSustesaV cPps dks ikuh lgh rkieku ij feyuk t:jh gSA cgqr BUMs ikuh ls 'kjhj dh xehZ dk uqDlku gksxk vkSj ihus ;ksX; xquxqus ikuh ls vf/kd BaMh esa dqN jkgr fey ldrh gSA ikuh v'kqf);ksa ls eqä gksuk pkfg,A QkeZ ds ikuh dk PH VhMh,l] rFkk ekbØks fc;y dkmaV tSls E-coli & TBC ¼VksVy bacterial dkmaV ½ psd djokuk pkfg,A Š- lgh çdk'k@ykbV (ZigZag iSVuZ esa) :

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czkW;yj dks ç‚ij ykbfVax rFkk oks Hkh iqjs QkeZ esa ,d leku ¼ftxtSx iSVuZ½ gksuh pkfg, ] ,d leku ykbV ugh gksus ij cMZ~l dh lkbZftax T;knk ¼NksVs&cM+s½ gks tkrh gSa A ‹- QhM eSustesaV BaM esa 'kjhj xeZ j[kus ds fy, cPpksa dks vf/kd ,uthZ dh t:jr gksrh gS] ftlls oks T;knk nkuk [kk ysrs gSaA bl ckr dks lqfuf'pr djsa dh

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nkus esa ,uthZ] çksVhu] rFkk QhM ,fMfVo ekSle ds vuq:i gksaA 10- lgh txg mez ds fglkc ls jkmaM C:fMax vo'; djsa] cPpks dks 'kq#okr esa 0-25 oxZ QhV txg ns] fQj mez vuqlkj c<+k,aA 13 QhV O;kl ds {ks=Qy esa bl rjg 500 cPps j[ks tk ldrs gSa ¼ekSle vkSj mez ds vuq:i½ isij QhfMax] feuh fMªadj] Vk;j QhfMax bR;kfn dk mi;ksx ykHkçngSA de ls de 5 çfr'kr cPpks dk eq¡g ikuh vkSj fQj nkus esa Vp djds NksM+us ls lHkh cPps nkuk ikuh tYnh <wa< ysaxsA cPpks ds vkus ds 12 ?kaVs igys ls gh mfpr rkieku 'ksM esa lsV gks tkuk pkfg,A FkekZehVj ghVj ls 1-5&2 QhV nwj vkSj tehu ls 1 QhV Åij gksuk pkfg,A xSl C:Mj] bysfDVªd C:Mj bR;kfn dk mi;ksx cq[kkjh ls csgrj gksrk gSA ;fn cq[kkjh

dk bLrseky dj jgs gSa] rks fo'ks"k lko/kkuh cjrsa dh xSl dk lgh fu"dklu gks tk;sA 11- lgh Vhdkdj.k rFkk ç‚ij ckW;ksflD;ksfjVh lfnZ;ksa esa ok;jy vksfjftu dh fofHkUu chekfj;ksa tSls LPAI jkuh[ksr fMtht ] xqEcksjks] IBH rFkk IB us¶jks ds vkus dh çcy laHkkouk gksrh gSa ] blfy, vius ,fj;k dh chekfj;ksa vkSj ekSle ds vuq:i vius M‚DVj ls nok vkSj Vhds dk 'ksMwy cuok ysaA ckW;kslhD;ksfjVh dk fo'ks"k /;ku j[ksA 'ksM dh lQkbZ lgh gks] çfr lIrkg fNM+dko gks] fcuk dke ds yksx ;k oLrq QkeZ rd uk igqapsA Authors are requested to send your valuable articles for publication in

POULTRY PLANNER at pcslkarnal@gmail.com Contact: 9991705005

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tkM+s ds ekSle esa eqxhZikyu

Mr. Rakesh Kumar Founder: Growel Agrovet Private Limited

tkM+s ds ekSle esa eqxhZikyu djrs le; dqN fo”ks"k /;ku j[kus dh vko’;drk gksrh gSA vxj ge tkM+s ds ekSle esa eqxhZikyu ls vf/kd ls vf/kd ykHk dekuk pkgrs gSa] rks fuEufyf[kr ckrsa /;ku esa vo’; j[kuh pkfg, A tkM+s ds ekSle esa eqxhZikyu ds fy, pwts ykus ls igys ;k ckn esa fuEufyf[kr ckrsa /;ku esa vo’; j[kuh pkfg, tkM+s ds ekSle esa eqxhZikyu djrs le; pwtksa dks BaM ls cpkus ds fy, xSl czwMj] ckal ds Vksdus ds czwMj] píj ds czwMj] iSVªksfy;e xSl] flxM+h] dks;yk] ydM+h ds fxês] ghVj bR;knh dh rS;kjh pwts vkus ds iwoZ gh dj ysuk pkfg,A tuojh ekg esa vR;kf/kd BaM iM+rh gSA vr% bl ekg esa pwtksa ds ?kj dk rkieku 95 fMxzh QkjsugkbZV gksuk vfrvko”;d gSA fQj nwljs lIrkg ls pkSFks lIrkg rd 5&5 fMxzh rkieku de djrs gq,] czwMj dk rkieku mruk de dj nsuk pkfg, fd pwtsa BaM ls cps jgsa vkSj mUgsa BaM uk yxsA lkekU;r% czwMj dk rkieku de djrs gq, 80 fMxzh QkjsugkbZV rd dj nsuk pkfg, A tkM+s ds ekSle esa eqxhZikyu djrs le; pwtksa dh fMyhojh lqcg ds le; djk,a] 'kke ;k jkr dks fcYdqy ugha djk,a D;ksafd 'kke ds le; B.M c<rh pyh tkrh gSA 'ksM ds ijns pwtksa ds vkus ds 24 ?kaVs igys ls gh <d dj j[ksaA pwtksa ds vkus ds de ls de 2 ls 4 ?kaVs igys czwMj pkyw fd;k gqvk gksuk pkfg,A ikuh igys ls gh czwMj ds uhps j[ksa] blls ikuh Hkh FkksMk xeZ gks tk;sxkA vxj B.M T;knk gks rks czwMj dks dqN le; ds fy, iksfyFkhu ds NksVs xksy 'kSM ls <d dj] gok fujks/kh Hkh vki cuk ldrs gSaA 18

tkM+s ds ekSle esa eqxhZikyu esa pwtksa dks B.M yxus ls lnhZ ;k [kkalh dh chekjh gksus dk Mj jgrk gS blfy, tkM+s esa eqfxZ;ksa dks de ls de ,feuks ikWoj nsa D;ksafd ,feuks ikWoj esa izksVhUl dh ek=k dkQh vf/kd gksrh gS] tksfd u dsoy eqfxZ;ksa dks Ba< ds izdksi ls cpkrk gS cfYd mudk otu cgqr gh rsth ls c<+krk gSA tkM+s esa eqfxZ;ksa dks ,feuks ikWoj (Amino Power) igys fnu ls ys dj ianzgosa fnu rd vo’; nsaA ,feuks ikWoj (Amino Power) ianzgos fnu ds ckn Hkh ns ldrs gSa] ftruk vf/kd ,feuks ikWoj (Amino Power) nsaxs mruk gh vf/kd eqfxZ;ksa dk otu c<+sxk] jksx izfrjks/kh {kerk c<+sxh vkSj BaM ls yM+us dh 'kfDr feysxh A ,feuks ikWoj (Amino Power) 46 rRoksa dk ,d vnHkqr nok gS] ftls eq[;r% lHkh izksVhUl] foVkfeUl vkSj feujYl feyk dj cuk;k x;k gSA tkM+s ds ekSle esa eqxhZikyu ds fy, eqxhZ vkokl dk izcU/ku tkM+s ds ekSle esa eqxhZikyu djrs le; eqxhZ vkokl dks xje j[kus ds fy, gesa igys ls gh lko/kku gks tkuk pkfg,] D;ksafd tc rkieku 10 fMxzh ls.VhxzsM ls de gks tkrk gS rc eqxhZikyu ds vkol esa vksl dh cwan Vidrh gS blls cpus ds fy, eqxhZikydksa dks vPNh czwfMax djuk rks vko’;d gS gh] lkFk gh pwtksa dk vkokl ds Åij IykfLVd] cksjs] Qêh vkfn fcNk nsuk pkfg, ,oa lkbM ds insZ eksVs cksjs vkSj IykfLVd ds yxkuk pkfg, rkfd os BaMh gok ds izHkko dks jksd ldsaA jkr esa tkyh dk yxHkx 2 QhV uhps dk fgLlk inksaZ ls <d nsaA blesa [kkyh cksjh vkSj IykfLVd vkfn dk bLrseky fd;k tk ldrk gSA blls vUnj dk rkieku ckgj dh vis{kk T;knk jgsxkA lkFk gh ;g Hkh /;ku esa j[kuk pkfg, fd eqxhZ ?kj esa eqfxZ;ksa dh la[;k iwjh gks A tkM+s ds ekSle esa eqxhZikyu djrs le; ,d vaxhBh ;k LVkso eqxhZ?kj esa tyk nsaA bl ckr dk /;ku j[ksa dh vaxhBh vUnj j[kus ls igys bldk /kqavk ckgj fudky nsaA bl izdkj ls nh xbZ xehZ ls u dsoy eqxhZ;k¡ vkjke ls jgrh gSa cfYd eqxhZ ?kj dk okrkoj.k Hkh [kq’kd vkSj xeZ cuk jgrk gSA [kkldj B.M ds ekSle esa lqcg esa eqxhZ?kj ds vUnj de ls de nks ?kaVksa rd /kwi dk izos’k okaNuh; gSA vr% eqxhZ ?kj dk fuekZ.k bl fcUnw dks /;ku esa j[krs gq, mldh yEckbZ iwoZ ls if’pe fn’kk dh vksj gksuh pkfg,A tkM+s esa de ls de 6 bap dh fcNkyh eqxhZ ?kj ds Q”kZ ij Mkysa tksfd vPNh xq.koÙkk dh gks]

vPNh xq.koÙkk dh fcNkyh eqfxZ;ksa dks Q”kZ dh BaM ls cpkrk gS vkSj rkieku dks fu;af=r fd;s jgrk gSA tkM+s ds ekSle esa eqxhZikyu gsrq eqxhZ?kj dh lQkbZ tkM+s ds ekSle vkus ls igys gh iqjkuk cqjknk] iqjkus cksjs] iqjkuk vkgkj ,oa iqjkus [kjkc insZ bR;kfn cny nsuk pkfg,A o’kkZ dk ikuh ;fn eqxhZ?kj ds vkl ikl bDVBk gks rks ,sls ikuh dks fudky nsuk pkfg, vkSj ml tx ij cfyfpax ikÅMj ;k pwuk dk fNM+dko dj nsuk pkfg,A eqxhZ?kj ds pkjksa rjQ mxh ?kkl] >kM] isM+ vkfn dks u’V dj nsuk pkfg,A nkuk xksnke dh lQkbZ djuh pkfg, ,oa dkWij lYQsV ;qä pwus ds ?kksy ls iqrkbZ dj nsuh pkfg, ,slk djus ls Qaxl dk izos”k eqxhZnkuk xksnke esa jksdk tk ldrk gSA dqavk] nhokj vkfn dh lQkbZ Hkh Cyhfpax ikÅMj ls dj ysuk pkfg,A iwjs eqxhZ ?kj es fojkDyhu (Viraclean) uke dh nok fNM+dko djuh pkfg,] bl nok dk eqxhZ ?kj esa gj jkst+ fNM+dko djuk pkfg, vkSj eqxhZ ds [kkus vkSj fius ds crZuksa dks gj jkst fojkDyhu (Viraclean) ls /kksuk pkfg,A bl ds iz;ksx ls fdlh Hkh laØked jksxksa dk [krjk ugha jgrk gS vkSj ;s nok dkQh izHkkodkjh gSA tkM+s ds ekSle esa eqxhZikyu esa nkus ,oa ikuh dh [kir “khrdkyhu ekSle esa eqxhZnkuk dh [kir c<+ tkrh gS ;fn eqxhZnkuk dh [kir c<+ ugha jgh gS rks bldk eryc gS fd eqfxZ;ksa esa fdlh chekjh dk izdksi py jgk gSA tkM+s ds ekSle esa eqxhZikyu djrs le; eqfxZ;ksa ds ikl eqxhZ nkuk gj le; miyC/k jguk pkfg,A “khrdkyhu ekSle esa ikuh dh [kir cgqr gh de gks tkrh gS D;ksafd bl ekSle esa ikuh ges”kk BaMk gh cuk jgrk gSA blfy, eqxhZ bls de ek=k esa ih ikrh gSaA bl fLFkfr ls cpus ds fy, eqfxZ;ksa dks ckj&ckj “kq) vkSj rktk ikuh nsrs jguk pkfg,A ikuh dks “kq) vkSj fo’kk.kqjfgr cukus ds fy, blesa ,DokD;ksj (Aquacure) feykuk pkfg,A bl izdkj ls tkM+s ds ekSle esa eqxhZikyu djrs le; vxj mijksä ckrksa dks /;ku esa j[kk tk, rks gekjs eqxhZikyd tkM+s ds ekSle esa eqxhZikyu djrs le; eqxhZ;ksa dks BaM ls rks cpk,axs gh ij lkFk gh vPNk mRiknu dj vf/kd ykHk Hkh dek ldsaxsA POULTRY PLANNER | JANUARY - 2017

ARTICLE

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WINTER MANAGMENT, CHECKLIST, DOS AND DON'TS IN BROILERS Dr.P.Gopi*, Dr.Manish Sahrawat*, Dr.Sandip Gacche* & Dr.Himanshu Kumar***Techincal Manager, ** Group Product Manager, ZydusAH

Chickens do exceptionally well in cold, but what they need little extra care.Chikcs required heated house, they need only dry house with no cold drafts failing which may greatly affect production performance by lowering the ambient temperature. During winter,issues , reduction in water intake, reduction in fer tility and hatchability occurs and respiratory diseases shoot up. Therefore, we must understand and efforts to address them. Critical to record Te m p e r a t u r e , H u m i d i t y, L i t t e r condition, Water temperature, water and feed intake Safety precautions, Additional information's Avoid having wet litter in the shed and under the drinker to reduce ammonia gas production Ventilation To protect the birds from cold, gunny bags or plastic sheet curtains can be installed. However, don't restrict ventilation in an attempt to conserve warmth. Good ventilation in the chicken shed is needed, as chickens produce a lot of moisture in their breath and droppings Poor ventilation inside shed helps ammonia build-up and and presnce of moiture creates humid enviornment that afversley affect their respiratory system.

Air quality should be monitered closely at night as duration of darkness is longer. Ventilation distributes heat throughout the house and maintains good air quality in the brooding area. The favorable conditions for birds is oxygen 19.5%, carbon dioxide less than 3000ppm, carbon monoxide and ammonia (NH3) less than 10ppm and dust levels less than 3.4mg/m³. It is important to always evaluate Ammonia levels at bird height. The negative effects of NH3 include foot pad burns, eye burns, breast blisters/skin irritations, decreased weights, poor uniformity, disease susceptibility and blindness. Birds can tolerate CO2 levels of 600ppm for 30 minutes, but 3000ppm is lethal in two hours. The normal air carbon dioxide concentration is 400ppm.

The brooding period – the ﬁrst 14 days of the broiler's life – is the most sensitive period because the bird is changing from an immature thermo regulation system to a mature one.

Round brooding should be 8 ft width in diameter and height should be 1 ½ ft for 400 to 500 chicks.



Brooding temperature is to be maintained for at least 14 days



Required medicaments and nutrients should be kept ready.



Brooding equipments, pot brooder, Newspaper, chick drinker and feeder should be kept handy.



Spread newspaper in the brooding area to minimize body heat transfer & to prevent mixing of feed and litter

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Switch on the gas brooder or coal pot to pre heat the brooding area 6 hours prior to chicks arrival.

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The drinkers should be ﬁlled with clean water and placed in position near the brooders at the same time the room heating is turned on. The water will temperature be between 220C-250C is good



Check the light intensity in the brooding area so that easily chicks access the feeders and drinkers.

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Chicks should be delivered in day time neither to early or late in evening

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In addition paper feeding, bed or tray feeder should occupy 30% of the space.

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Brooder should be arranged in the space of 0.25 sq.ft / chick



Use of brooding heating devie is critilcal for better performance.

In winter chicks are always attracted towards light, so for ﬁrst 20 days of age keep the feeder towards shed side wall on both sides.



The intensity of chillness of the chicks can be felt by keeping the chicks feet on the backside of the



Poor feeding, water and temperature management affects performance



Withdrawal of heat should be gradual. Sudden withdrawal of heat lead to huddling and unevenness.



In this season, brooding heat to be

1) Conventional brooders i.e. Bukharies 2) Gas brooder 3) Electric heaters

No holes or leakage should allow cold air drift to enter the house specially at level of birds



Winter Brooding

Curtains should open from upward to downward as most of harmful gases accumulates near roof.

Exhaused fans can be used to make air exchange and keep air quality good inside house.

the entire brooding area.

It is recommended that a light intensity of 25 lux in the darkest part of the house, measured at chick height, be used during brooding to encourage early weight gains. 

Ceiling curtains should be made for

POULTRY PLANNER | JANUARY - 2017

ARTICLE maintained 24 hrs for 1 - 7 days and from 8th day to 14th day we should give heat during night hours only. 

In the ﬁrst 24 hours after placement a chick needs to consume 20-25% of its own body weight in feed and 4050% in water.

Temperature Management 



Brooder Shed temperature should not be less than 85⁰F A Thermometer should should be 1½ feet above the ground level and 3 feet away from the will occur Chicks chirping loudly, or huddling in groups, are most likely feel too cold and need immediate attention and remedial measure. Give them warm water and place them under the brooders The chick's internal temperature (cloaca measurement) should be maintained between 40.4-40.6ºC (104.7-105.1ºF); below 40ºC (104.0ºF) is cold and above 41ºC (105.8ºF) will lead to panting. If chicks start panting they can lose 5-10g of moisture in the ﬁrst 24 hours and then dehydration

Feed Management 

Chicks ﬁrst start to feed and tend to eat good meal, which also ﬁll the crop.



Assist the chicks which are not taking feed..

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Use paper in 50% of the brooding area and the amount of feed should be 50g/bird in the period that the paper is in good condition. Use newspaper (47-55g/m2 weight with 55-68% brightness), and not tissue paper, to ensure adequate time for feeding before the paper breaks down.It should be good enough to last 4-5 days.



The crop is palpated after six hours (1st time) and again at 24 hours post-placement (2nd time)

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

Use of ani-oxidant to contain mortality due to ascites

Water with low temperature frurther aggrivates stress.



Use of Butygut (Sodium Butyrate) for better intestinal integrity

Litter management

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Use of effective coccidiostat Gromax (Nicarbazin and Maduramicin Ammonium)

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Feedbags should be stacked with a gap of ½ ft from the walls

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Feedbags should be stacked with a gap of ½ ft from the

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Feed should be kept maximum of one week only

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High energy diet is preferred to limit feed intake, energy required for :

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Thickness of litter should be at lease 3 inches and no wet patch of litter should be allowed inside house .

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Sprinkle a mixture of wood ash and super phosphate in the ratio of 4:1 at the rate of / 1000 sq. ft before r a c k i n g t h e l i t te r to p re ve n t ammonia release.

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Ammonia soluble in water, with a pronounced odour and toxic to the animal's cells. Water is needed to transform broiler feces to ammonia, so it is important to reduce the RH levels in the litter.

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Replace wet and caky litter with fresh husk /coir dust in the place

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Litter Racking must be done from day one to till marketing

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Clay based Toxin binder with acidiﬁer can be used in litter 5 kg/1000 sq.ft

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Litter should be dry

I. Maintainence II. Production , in winters birds need to produce more heat to maintain normal body temprature so require more energy for maintainence resulting in decreased energy availablity for production. 

Addition of Biotin help to curtail spike mortality due to sudden death syndrome usually remains at its peak during winter

Water Management A comfortable chick will breathe through its nostrils and lose 1-2g of moisture in the first 24 hours. Hence, provide clean warm fresh water.The flushing procedure is also a good tool to maintain proper water temperature for the birds. Fresh clean water in drinkers about 4 hrs before chicks arrival. Dip the beak of 10-15% % of the chicks in the chick drinker which aid the chick to, learn drinking Utmost care should be given to prevent Water spillage to avoid wet litter. Use fresh water to keep stimulating for water intake Use of water sanitizer Zanify (Acidifier) in water should be used where pH of water is over 6.5

Summary Winter a very healthy time for to attain peak performance. But, required additional care for better performance such as water quality and temperature so that birds keep taking adequate amount of water. Ventilation is also important as it helps to curtain many of the diseases. So as the temperature this plays critical role in bird's performance. In addition to this litter quality to be to keep dry to keep ammonia production under control consequently respiratory diseases and ascites also well in control.

Authors are requested to send your valuable articles for publication in

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ARTICLE

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THE ROLE OF NIR IN FEED BUSINESS PROFITABILITY Dr. Rahul Sawarkar, Technical Manager, AB Vista South Asia Feed cost accounts for 70% of the total cost of livestock production. With variability in raw material prices and poultry selling prices, feed formulation and raw material quality control have become the major focus area for feed millers and poultry integrators. Raw material quality control becomes especially important as fluctuation in the raw material quality directly impacts the economic gains either by increasing feed costs or reducing the bird's performance. There has been a considerable advancement in precision nutrition in poultry as well as in feed mill business since traditional methods of laboratory based analysis delays the result interpretation which may lead to inventory cost or deviation in the finished feeds.The latest development in the near infrared (NIRs) spectroscopy is set to help feed miller and integrator to analyze the feedstuffs and finished feeds in very less time. The advances in the software and hardware are helping in development of compact NIRs which can be used directly on the feedstuffs or feed production lines. NIR has been accepted as an official AOAC method for estimating crude protein, ADF and moisture. It has also been used for determining starch and NSPs, fat and oil, ME, insect or weed seed contamination in feed grains and for the analysis of dried forages. It can be used to identify feeds and perform authenticity checks. In addition, heat damaged protein, fungal

contamination and an adulteration can be detected with modern pattern recognition software. Developments in NIRs is going beyond the above mentioned parameters, providing instant monitoring of physical feed characteristics, phytate

content of the raw material and the feedstuffs as well as the NSP enzymes uptake. The advancements benefit by providing accuracy in the results in less time and at lowest cost. This also helps to fine tune diet formulations as well as account for batch to batch raw material variation and in turn instantly highlights the issues that need to be corrected to optimize the farm performance and profitability. Considering the advantages of NIRs

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9991705007, 9991705004 24

and to provide an efficient service to its global customer, AB Vista designed an innovative service model using the NIR spectroscopy and web based analysis method called Feed Quality Sevice (FQS). With the use of this technological advancement, AB Vista

can help its customers inthe analysis of the below mentioned ingredients as well as finished feeds in the Table1. AB Vista South Asia has recently launched FQS for its customers in South Asia. You can also benefit from this service by providing us 300 gm of raw material or finished feed sample in the following format to the below mentioned address: Sample Delivery Format:

In Indiaâ&#x20AC;&#x2122;s most preferred poultry magazines

YEAR 19, ISSUE 12 | DECEMBER - 2016

POULTRY PLANNER | JANUARY - 2017

PRESS RELEASE

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JUBILANT LIFE SCIENCES ANNOUNCES PRICE INCREASE OF UP TO 15% FOR BETA PICOLINE, 3-CYANOPYRIDINE AND VITAMIN B3 (NIACIN & NIACINAMIDE) Jubilant Life Sciences, a global leader in the pyridine, picolines and nutrition industry, announces a price increase of up to 15% for its Beta Picoline, 3Cyanopyridine and Vitamin B3 (Niacin & Niacinamide) with immediate effect, for non-contract customers and wherever existing contracts permit. About Jubilant Life Sciences Limited Jubilant Life Sciences Limited is an integrated global pharmaceutical and life sciences company engaged in Pharmaceuticals, Life Science Ingredients and Drug Discover y Solutions. The Pharmaceuticals segment, through its wholly owned subsidiary Jubilant Pharma Limited, is engaged in manufacture and supply of APIs, Solid Dosage Formulations, Radiopharmaceuticals, Allergy Therapy Products and Contract Manufacturing of Sterile and Non-sterile products

through 6 USFDA approved manufacturing facilities in India, USA and Canada. The Life Science Ingredients segment, is engaged in Specialty Intermediates, Nutritional Products and Life Science Chemicals through 5 manufacturing facilities in India. The Drug Discovery Solutions segment, provides proprietary inhouse innovation & collaborative research and partnership for outlicensing through 3 world class research centres in India and USA. Jubilant Life Sciences Limited has a team of around 6,600 multicultural people across the globe and is committed to deliver value to its customers across over 100 countries. The Company is well recognized as a 'Partner of Choice' by leading pharmaceuticals and life sciences companies globally. For more info: www.jubl.com.

For more information, please contact For Investors

Ravi Agrawal Jubilant Life Sciences Limited Ph: +91-120 436 1002 E-mail: ravi_agrawal@jubl.com Siddharth Rangnekar CDR India Ph: +91 22 6645 1209 E-mail: siddhar th@cdr-india.com For Media Sudhakar Safaya Jubilant Life Sciences Limited Ph: +91-120 436 1034 E-mail: sudhakar_safaya@jubl.com Siddhartha Bhatnagar Perfect Relations Ph: +91 9873198502 E-mail: sbhatnagar@perfectrelations.com

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PRESS RELEASE

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BENTOLI CONDUCTED A TECHNICAL SEMINAR IN BENGALURU ON 1ST OF DEC-16 The animal feed industr y future depends largely on the ability of the industry to build ever more efﬁcient feed. Science and research play a key role in developing solutions for the feed industry. Bentoli is a US based company having its headquarters at Austin, Texas. Bentoli has been active in the animal nutrition and the feeds sector for nearly 50 years. Bentoli has three categories of products namely Feed Preservation, Feed Processing and Nutrition. Bentoli conducted a Technical seminar in Bengaluru on 1st of Dec-16 for its Breeder and Broiler integration customers. It was attended by around 60 customers. The speaker for this seminar was eminent Nutrionist, Dr.D.Chandrasekaran, Retired Professor and Head at the Veterinary College & Research Institute; Namakkal.He spoke on “Current Trends in Breeder and Broiler Nutrition.” Mr. Edward Robinson, the President of Bentoli graced the occasion with his presence and delivered a speech on “Factors Inﬂuencing Feed Pellet Quality” and explained the need of pellet binders in modern day formulation. Dr.Chandrasekaran explained why

scarcity of good quality raw materials is one of the major concerns faced by the poultry industry. Good quality raw materials are required to ensure optimum performance and immune status of birds. From the available data bank on mycotoxin levels of major raw m a te r i a l s i t i s u n d e r s to o d t h a t mycotoxins are inevitable and we have to live with them. A customer who is

able to source good quality raw materials will have edge over others in the competition. The available aerable land is not fully utilized and the productivity per hectare is low when compared to neighbouring countries like Bangladesh, Pakistan and Sri Lanka as these countries have started using genetically modiﬁed seeds for cereal p ro d u c t i o n . D r C h a n d r a s e k a r a n emphasized that it is important for all poultr y farmers to ensure good formulation supported by good quality raw materials, feed mill processing, and seasonal feeding strategies to achieve good health and production status of the bird irrespective of the disease challenges. Further he added that maximizing the bioavailability of nutrients can be achieved by choosing

the right combination of enzymes and good quality organic trace minerals. Mr. Edward Robinson told that he started his career in Bentoli 25 years back. In the initial stages of his career he used to sweep their factory premises and his father expected him to grow from the grassroots level and he guides him along even today. His presentation on “Factors influencing feed pellet quality” explained the major factors which influence feed pellet quality that can be categorized as equipment conditions; processing parameters and formulation. He explained that parameters defining a good quality pellet and how they can be achieved by optimizing the formulas, equipment and process. He shared the summary of results of 55 trials conducted on their pellet binder Pelex which showed that at a low inclusion of 1 kg/MT, significant gains in pellet mill productivity at reduced energy costs, reduction in fines, and improvements in FCR can be achieved. The participants shared their views that the seminar was very useful and well organized. Many customers opined that the presentation and question answer session were useful and enlightening.

POULTRY PLANNER | JANUARY - 2017

PRESS RELEASE

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“We need to decrease the need for antibiotics in order to reduce their use” Thomas Van Boeckel, author of frequently cited research on antimicrobial consumption in food animals, gave an inspiring presentation in a side event during EuroTier. The postdoctoral Fellow at the Swiss Federal Institute for Technology (ETH) in Zürich, explainedthe global situation regarding antimicrobial use and the key ﬁndings of his work. “If we keep going as we are in animal production and antibiotic use, we are soon going to face a global a n t i b i o t i c re s i s t a n c e c r i s i s ”, h e anticipated. During his lecture in a Seminar organized by Trouw Nutrition Selko, Dr. Van Boeckel pointed out that it is needed to rely less on antibiotics as a mean to control infections. The biggest barrier to reduce antibiotics is the actual need of their use. Therefore, he explained, the efforts should be put on reducing antibiotics need to accomplish a reduction in their use. Talking to an audience of animal producers facing the challenge to reduce antibiotic use worldwide, Van

Boeckel shed a light on possible strategies for the industry. “There is no silver bullet to solve this problem”, he said. “We need to work within a range of options that include hygiene, building better facilities, limiting contact of animals with humans of other sources of infection. And it also includes potential nutritional solutions”. In a room with over 100 industry related people, the speaker highlighted that we are in a shifting landscape between antibiotic use and alternative strategies. Putting himself in the shoes of a producer Van Boeckel stated “If I was a farmer, I would be very open-minded for the potential different alternatives to improve my farming practices and reduce antibiotic consumption”. About alternatives and strategies Trouw Nutrition Selko was the event organizer. Thomas Van Boeckel was one of the three speakers that gathered together in the seminar titled “Reduction of antibiotic use through an

integrated gut health program”. Selko s o l u t i o n s p ro v i d e a n u m b e r of strategies to face the challenge and h e l p i t s c u s to m e r s to m a i n t a i n performance while reducing antibiotics. Farm, feed and health management are combined to offer an integrated approach that help face challenges in the long term. About Selko Selko is the feed additives brand of Trouw Nutrition, a Nutreco company. Selko's portfolio consists of natural feed additive solutions that add value to integrators, feed mills and farmers. Focus areas are Salmonella control, feed safety, gut health in antibiotic-free production systems and trace mineral nutrition solutions. Selko solutions are offered as a complete package consisting of products, know-how and services. The Selko brand encompasses blends of organic acids, organic minerals, betaine and mycotoxin binders. Trouw Nutrition's global sales organisation commercialises the Selko feed additives brand.

The fastest growing herbal animal health company INDIAN HERBS is looking for successful candidates who can accomplish company objectives. You can apply for following positions: TECHNICAL MANAGER : Two positions (a) Technical Manager (South Zone): The candidates shall be based at Hyderabad and shall cover Telangana, Andhra Pradesh and Karnataka. (b) Technical Manager (West Zone) : The candidates shall be based at Pune and shall cover Maharashtra, M.P., Rajasthan, Gujarat and Chattisgarh. Qualiﬁcation: M.V.Sc. (Poultry Nutrition) ZONAL MANAGER (North Zone): The candidates shall be based at Karnal and shall cover Haryana and Punjab. POULTRY SALES EXECUTIVES : The candidates are required for Amritsar, Jallandhar, Barwala, Kashipur and Hyderabad Head Quarters. The candidates having relevant experience of above 3 years and good customer contacts would be preferred. The world is moving towards nature based solutions ... The world is looking at INDIAN HERBS ... You have a chance to be a part of INDIAN HERBS TEAM ... Emoluments (Salary and Incentives) shall be highly attractive and shall commensurate with the best in the industry. Send detailed resume at :Mr. Balaram Bhattacharya, Vice President (Marketing & Sales),

POULTRY PLANNER | JANUARY - 2017

PRESS RELEASE / APPOINTMENT

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ACADEMIA AND INDUSTRY DETERMINED TO UNLOCK ANIMAL PERFORMANCE GAINS THROUGH PRECISION NUTRITION New discoveries in the science that underpins feed efficacy could bring significant value to the animal feed industry, according to academics and researchers at a recent industry summit. The 3rd International Phytate Summit (IPS3), held in November, hosted by the University of Arkansas, the University of Illinois and AB Vista, brought together top scientists and nutritionists from 22 countries to discuss the positive benefits of precision nutrition, and in particular – the destruction of the antinutrient phytate. AB Vista senior research manager, Dr Carrie Walk, said new understandings revealed at the meeting of the wideranging negative impacts of phytate on animal nutrition,are likely to bring about positive changes to dietary formulation. “We know that phytate destruction in the intestinal tract has massive benefits on nutrient utilisation and performance. “Four or five years ago people were using phytase to release phosphorus. Now weunderstand more about phytate and its influence on nutrients as well as animal performance, and can formulate diets based on more complete phytate destruction and provision of nutrients beyond phosphorus.” Hans H. Stein, Professor of Animal Science at the University of Illinois, agreed, adding: “Currently, discussion in the swine industry is focused on calcium digestibility and formulating diets based on digestible calcium. Results of research indicate that phytase increases calcium digestibility so this effect should be taken into consideration when it comes to diet formulation.” IPS3 saw a renewed commitment between academics and industr y representatives to connect the science 29

APPOINTMENT

AB Vista South Asia welcomes three new staff members

of enzymes and feed ingredients to real-world application, said Dr Mike Kidd, University of Arkansas. One such area of research is amino acids – where under or over-supply can signiﬁcantly impact animal performance.

Animal nutrition technology company AB Vista South Asia (ABVSA) has expanded its team with the a p p o i n t m e n t of t h re e n e w s t a f f members.

“Phytase appears to inﬂuence amino acid digestibility, so researching the underlying mechanisms is really important if we're going to take the next steps in understanding what's going on.

joins ABVSA as Area Sales Manager for Telangana and Andhra Pradesh. Raju will support key customers i n t h e re g i o n a n d strengthen the company's existing business in the market. Raju has a degree in Mathematics from Osmania University and with more than eight years of experience in sales in the poultry industry he will be a valued addition to the AB Vista team.

“We look at data and think about phytate and phytase – but can we look at it and say phytate has changed the amino acid requirement of a chicken?” Professor Merlin Lindemannofthe University of Kentucky said that such new developments in the industry's understanding of nutrition could have a significant impact on feed formulation. “When one realises that the benefits of superdosingphytase to destroy the antinutrient phytate actually go beyond calcium and phosphorus release to amino acid release, trace mineral release, whole body energetics improvement, then one wonders what other unanticipated benefits may there be?” For more information, contact AB Vista on info@abvista.com or visit www.abvista.com

Mr Raju Kanchanapally

Dr Amit Ranjan joins as Te c h n i c a l S a l e s Manager, East India, and brings with him both technical and commercial expertise which will be of signiﬁcant value to customers in the region. Amit holds a Ph.D. in Animal Nutrition from West Bengal University of Animal and Fishery Sciences, Kolkata. He has a vast experience in animal nutrition having worked with NGOs, government

organisations and multinational companies for more than five years. Mr Abhijit Paymal joins the company as Assistant Manager Supply Chain and will be responsible for overseeing AB Vista's growing supply chain network. Abhijit is a graduate in Agriculture Engineering from Dr D. Y. Patil CAET, Kolhapur and has an MBA in Production and Material Management from Dr D. Y. Patil Institute of Management & Research, Pune. He has more than four years experience in procurement and inventory management. Dr Dinesh Bhosale, Regional Sales Director at ABVSA, says, “AB Vista South Asia has seen a remarkable growthin recent years and we would like to continue this momentum byensuring that our customers gain maximum benefit from our products and services. These appointments are a reflection of that effort.”

POULTRY PLANNER | JANUARY - 2017

APPOINTMENT / NEWS APPOINTMENT

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NEWS

e are pleased to announce the appointment of Mathieu Cortyl as Managing Director Europe and AsiaPacific for Tonisity International Limited, based in Dublin, Ireland. Mathieu brings with him 25 years of experience in the feed and feed additives industry in Europe & Asia-Pacific. Px by Tonisity is the first isotonic protein drink that contains key ingredients to suppor t the intestinal cells, the enterocytes. When the enterocytes are working efficiently, the body is able to absorb more nutrients. By supporting the enterocytes, Px helps pigs overcome the key productivity hurdles of young pigs, namely preweaning mortality (PWM) and ensures a smooth transition through weaning. Various strategies are used to try to overcome these hurdles. Milk replacer, electrolyte solutions, and quick-start drenches are all used by producers to give extra energy and fluids to piglets. Antibiotics, probiotics, pre-biotics and plant extracts are all used in an attempt to modify the intestinal bacteria population. None of those strategies actually improve the function of the intestinal cells (enterocytes), which are the engines that are responsible for absorbing any nutrients. A more focused approach is to nourish the intestinal cells themselves and help them to do the best job they can of absorbing nutrients and this is the approach that Tonisity has taken in the development of Px. Tonisity has taken great care to investigate how best to use Px and to demonstrate the return on investment to producers. Over the last two years, Tonisity has conducted over 27 trials involving over 760 litters and 9600 pigs on production farms in the USA, United Kingdom and Spain. This research has shown that Px has a positive impact on

NOREL MÉXICO, Expansion of Facilities in Querétaro, México On December 2nd, 2016, NOREL MEXICO had the pleasure of organizing an event for the inaugural ceremony regarding the expansion of the production plant and ofﬁces in the facilities in Querétaro, Mexico. This celebration was attended by some authorities of the entity such as, d i re c t o r s f ro m S pa i n , U S A a n d Guatemala, staff and workforce, clients and guests. Mrs. Nohemí Hernández, General Director of NOREL MEXICO, delivered the following welcoming speech: "This expansion of the factory and ofﬁces is thanks to the effort and unconditional support of our top management from Spain, having placed all their trust in our Mexico facility and always honoring the motto: 'We do not recognize limits' at Norel”. Mr. Francisco Moral, CEO of the NOREL

pre-weaning mortality and postweaning weight, as well as other key parameters. Speaking about his appointment, Mathieu Cortyl said: “I am really thrilled by the opportunity offered by Tonisity. The product they developed has a huge amount of research behind it and I am convinced it has a great future. The feedback I already receive from producers is extremely positive. We are now in the process of appointing distributors across Europe and AsiaPaciﬁc regions, and those interested to join us are welcomed to contact me at mathieu@tonisity.com”

S.A. group, delivered the inauguration speech. During his speech, he asked for a strong and well-deserved applause for the creator of this company, Mr. Enrique Pablos Pérez. The ribbon cutting proceeded. Later Mrs. Miriam and Mr. Enrique Pablos Vélez unveiled a plaque in the name of their Father, Don Enrique Pablos Pérez, for his wisdom and teaching that has transcended to each and every member of the NOREL family. The celebration continued, and some awards were given by Mrs. Nohemí Hernández to those who have c o n t r i b u te d to t h e g ro w t h a n d strengthening of the company, and obviously recognizing the commitment, loyalty and dedication of all members of the NOREL MEXICO Team, for their trust and commitment shown during their years of service. Contact :Alan Cervantes, acervantes@norel.com.mx

DICOSAN. The New Source of Medium Chain Fatty Acids NOREL S.A. continues their search for more natural and productive additives to add value to the feed industry. With the objective to achieve this, we are proud to announce the new product developed and included in our portfolio, DICOSAN, composed by sodium salts of medium-chain fatty acids (MCFA). The product, based on coconut fatty acid distillates, contains high levels of lauric acid, an active molecule with 12 carbons, effective against Clostridium Per fringens, Salmonella and other pathogenic bacteria. In a recent trial presented in “MIDWEST-ASAS” (Lopez-Colom et al., 2016), DICOSAN tended to decrease Salmonella Typhimurium cecal counts and signiﬁcantly reduced the number of positive weaning piglets challenged with this pathogen. Results suggest speciﬁc antibacterial effect of MCFA sodium salts in the intestinal lumen that helped to control the overgrowth of this pathogenic bacteria. Furthermore, in a

POULTRY PLANNER | JANUARY - 2017

NEWS trial presented in “Symposium on Gut Health in Production of Food Animals” (Sol et al., 2016), the addition of DICOSAN in post weaning period of piglets, reduced FCR vs control without additive (1.35 vs 2.32, respectively), improving the ﬁnal body weight by 11% (9.95 vs 8.96 Kg) and increasing daily feed intake by 10.1% (261 vs 237 g/day). T h e a d d i t i o n of D I CO S A N a l s o signiﬁcantly reduced, E. Coli, coliforms and enterobacteria in ileum and caecum. We can conclude that the addition of DICOSAN in swine diets improves performance parameters and reduces pathogenic bacteria, helping to optimize the diet and improving intestinal health. Contact: Mónica Puyalto, mpuyalto@norel.net

Effect of Gustor N'RGY and Nutrients Concentration on Broilers Performance The study presented in WPC 2016, compared the effect of GUSTOR N'RGY with diets differing in nutrient concentration on growth performance. The experimental design was two basal diets based on corn and soybean meal: S (standard diet) and L (low nutrient diet) with a reduction of 60 Kcal/kg in ME and 2.3% in amino acids; with or without GUSTOR N'RGY at 1 kg/t (B, C). 160 Cobb one-day-old chickens were distributed into 4 treatments with 4 ﬂoor pens of 10 birds: SC (standard diet), SB (standard diet + N'RGY), LC (low diet), LB (low diet + N'RGY). Performance was recorded at 0, 21 and 42d. FCR was affected by nutrient concentration by 2.5% (P<0.05); it also showed a tendency in the 0-21d phase, being the lowest values for diets with standard energy level (1.39 vs 1.35). Additive inclusion improved ﬁnal BW (2.059 vs 2.205kg; P<0.05) and ADG (48 vs 51 g; P<0.05). Those differences were also observed in ADFI, where animals fed B diets ate 5g/d more than those fed C diets (P<0.05). Consequently, there were no effects on FCR. Despite

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there were non-signiﬁcant interaction between additive and nutrient concentration, a tendency (P<0.10) was observed in ADFI at 21d being the lowest value for diet SC. It can be concluded that the addition of GUSTOR N'RGY improves performance (7% higher BW) in broilers. Besides, a 2.3% dilution of dietar y nutrient concentration penalizes FCR in a 2.5%. Successful Presence of Norel in EUROTIER 2016 Norel product management team and area managers, as well as distributors were present in our booth during Eurotier 2016, providing support and information to customers and visitors. Norel is known for its innovative strategy in developing new natural and productive feed additives which help in the health and performance of animals. During this last Eurotier, “Dicosan” based on coconut fatty acids, was proudly launched to the market. We were ver y honored by how our distributors came and assisted us during these days helping to promote “Dicosan” and the rest of Norel products as well. The large number of professional meetings held at our booth and the new contacts interested in ﬁnding the right solutions for the agribusiness, made this last edition very interesting once again. From our family at Norel, it will be a pleasure to continue working to alongside you. Contact : Marcos Bartolomé, mbartolome@norel.net

Evonik ends cooperation with Chr. Hansen in the area of probiotics for animal nutrition Essen, Germany. Evonik Industries and the Danish company Chr. Hansen plan to end their cooperation in the Asia

Pacific region effective December 31, 2016. Evonik had been a distributor for Chr. Hansen's probiotic feed additives for swine and poultry feed in the region since 2012. “ We e n j o y e d a h i g h l y t r u s t i n g partnership with Chr. Hansen, but want to be active in the probiotics market with our own products in the future," said Dr. Emmanuel Auer, the head of the Animal Nutrition Business Line at Evonik, to explain the decision. Evonik acquired the probiotics business of the Spanish company NOREL in the summer of 2016. The transaction added two probiotic animal nutrition products to the specialist company's feed amino acids portfolio: Ecobiol® (Bacillus amyloliquefaciens) for broilers, and Fecinor® (Enterococcus faecium) for piglet breeding. More products are expected to follow. Probiotics are living microorganisms, which are administered with the feed and have been proven to show healthpromoting effects in the gastrointestinal tract of humans and animals. They play an important role in livestock breeding as natural alternatives to antibiotics and antibiotic growth promoters. “We aim to offer the most comprehensive range of solutions for healthy and sustainable animal nutrition by including probiotics,” says Auer. Evonik's Animal Nutrition Business Line has over 60 years of experience in the manufacture of essential amino acids and provides solutions for efficient and s u s t a i n a b l e a n i m a l n u t r i t i o n to customers in over one hundred countries. Evonik wants to make an even greater contribution to the efficiency of animal feed by supplementing its portfolio with innovative feed additives beyond amino acids in order to create additional value for its customers.

POULTRY PLANNER | JANUARY - 2017

NEWS Evonik's products and services in the area of animal nutrition play a key role worldwide in the production of healthy and affordable food, while preserving natural resources and reducing the ecological footprint.

Avian Flu H5N8 Strain Found in Irish Wild Bird as Poultry Moves Indoors The wild duck - a wigeon - was found alive but unable to fly in Wexford Town on 28 December.The Health Protection Surveillance Centre has confirmed that although the H5N8 subtype can cause serious disease in poultry and other birds, no human infections with this virus have been reported world-wide and therefore risk to humans is considered to be very low.The finding is not unexpected given the detection of highly pathogenic H5N8 in wild birds in Great Britain in the last two weeks, and comes one week af ter the Irish authorities put in place new rules requiring the compulsory housing of poultry as a result of the increased threat.Further tests are being carried out to determine whether the virus is the same highly pathogenic strain that is currently present in Great Britain and mainland Europe.The results of these tests will not be available until the middle of next week.The Department reiterates that strict bio-security measures are necessary to prevent the introduction of avian influenza into poultry and captive bird flocks.Flock owners should remain vigilant for any signs of disease in their flocks, and report any disease suspicion to their n e a re s t D e pa r t m e n t Ve t e r i n a r y Office.The Irish Farmers' Association Poultry Chairman Nigel Renaghan previously welcomed the decision to issue a housing order requiring all poultry and captive birds to be kept within a secure building.He said This is a 32

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necessary and practical measure in response to the confirmation of a case of bird flu in Wales.I would urge all flock owners to review their bio-security protocols and ensure all measures are being taken.NigelRenaghan said everybody should work to safeguard the health of our poultry flock and he reassured consumers that farmers would remain vigilant.There is no risk to humans as avian flu only affects birds.

France Begins Preemptive Slaughter to Stop Bird Flu Spread FRANCE - France's poultry industry has been hard hit by outbreaks of a particularly aggressive type of avian inﬂuenza, as they have been centred once again on the south-western foisgras-producing region that suffered the most from outbreaks of several different bird ﬂu types during the winter of 2015-16.As of 4 Januar y, 89 outbreaks of the highly pathogenic H5N8 virus have been found in France, necessitating the culling of thousands of birds. Whilst in some areas the spread of disease has been stabilised, particularly in the departments of Tarn, Ave yro n an d Lo t-e t-G aro n n e , a government announcement said the areas with the latest outbreaks have not yet stabilised.The government has announced a new eradication strategy to combat the disease, involving culling all waterfowl with access to the outdoors in some key regions in Gers, Landes and Hautes Pyrénées. Other waterfowl reared in buildings and chickens or turkeys will not be affected.The idea behind this culling operation is to remove the population of the types of birds that have been most affected by the disease from infected regions, so the disease has nowhere to spread to. Following the slaughter, roads and buildings in these areas will be cleaned and

disinfected.The government announcement highlighted the urgency of the situation and said all culling measures would be complete by 20 Januar y, and the cost of the depopulation operation will be financed by the state.The government announcement highlighted the urgency of the situation and said all culling measures would be complete by 20 Januar y, and the cost of the depopulation operation will be financed by the state.The virus has infected several new countries in the past two weeks, including the Czech Republic, Ireland Slovakia, Greece and Bulgaria. Several different strains of a v i a n i n fl u e n z a h a ve a l s o b e e n circulating in Asian countries, including South Korea, where millions of birds have been culled to curb the disease.

Saudi Arabia bans Indian poultry products over bird flu scare Saudi Arabia has banned Indian poultry products over bird flu scare. Saudi Arabia is the second largest importer of poultr y products from India and e x p o r te r s f e a r o t h e r i m p o r t i n g countries might follow suit.Four weeks after the World Organisation for Animal Health reported an avian influenza outbreak, Saudi Arabia has temporarily banned imports of poultry products from India.In a note dated January 2, the Agricultural and Processed Food Products Expor t Development Authority (Apeda) informed Indian poultry exporters, “The ministry of environment, water and agriculture of Saudi Arabia has decided to impose a temporary ban on the import of live birds, hatching eggs and chicks from India due to the outbreak of highly pathogenic avian influenza.India's exports of hatching eggs and eggs will be stopped if India is declared as a bird POULTRY PLANNER | JANUARY - 2017

NEWS flu positive country. Low pathogenic avian influenza is present in our country, which flares up sometimes,” said BalramYadav, Managing Director, GodrejAgrovet.Data compiled by Apeda showed a steady increase in India's exports of poultry products from $92.53 million in 2013 -14 to $117.40 million in 2015-16. Exports of poultry products to Saudi Arabia have also moved up from $7.94 million in 201314 to $14.63 million in 2015-16. Saudi Arabia contributes around 15 per cent of India's exports of poultry products after Oman with a share of over 26 per cent.

Hot Weather Not to Blame for Salmonella on Egg Farms New research conducted by the University of Adelaide shows there is no greater risk of Salmonella contamination in the production of free range eggs in Australia due to hot summer w e a t h e r, c o m p a r e d w i t h o t h e r seasons.Despite a higher number of cases of Salmonella poisoning from eggs and egg products during the hot summer months, researchers at the University's School of Animal and Veterinar y Sciences say the egg production process itself is not to blame for the increase in cases.The ﬁndings are further evidence that the hygiene around egg handling in the supply chain and in household and restaurant kitchens is critical to reducing food poisoning from eggs.Researchers conducted a study of four Australian commercial free range egg farms, with the results now published online ahead of print in the journal Applied and Environmental Microbiology"Eggs and egg products have been associated with an increased risk of Salmonella contamination. Because the use of free range eggs by consumers is on the rise, we felt it was

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important to better understand the risk factors at the production stage," says lead author Associate Professor KapilChousalkar, from the School of Animal and Veterinary Sciences at the University's Roseworthy campus.Birds raised in the free range production system could potentially be exposed to weather extremes, and the free range environment is not as easily controlled as in cage egg production. Therefore, it has been assumed that hot weather has a ro l e to p l a y i n t h e p o te n t i a l contamination of eggs at the site of free range egg production.Our results show that the types and levels of Salmonella found in and around free range egg farms, and on the eggs themselves, is highly variable, often dependant on the speciﬁc husbandry and management practices employed by each farm. However, we found that there was no direct association between hot weather and increased prevalence of Salmonella at the production stage, even when data was collected in the hottest month of Februar y," Associate Professor Chousalkar says.This helps to reinforce a simple health safety message: that it's important for people to wash their hands before and after handling eggs, whether at home, in a restaurant, or while working in the supply chain.

Plant Inspectors Help Poultry Industry Monitor Welfare Processors understand that the humane treatment of chickens during processing is simply the right thing to do. It also is the law. Under the Poultry Products Inspection Act (PPIA) and agency regulations, live poultry must be handled in a manner that is consistent with good commercial practices, which means they should be treated humanely,” said Edward Surgeon, DVM, of the USDA Food Safety and Inspection Service (FSIS) in an article in Poultry Health Today. In

poultry operations, continued Surgeon, employing humane methods of handling and processing that are consistent with good commercial practices increases the likelihood of producing unadulterated product. “You will lose customers if you produce and ship an adulterated product. You're not in business to do that, and we understand that. Defining terms The starting point for enacting good commercial practices is an understanding of just what that term means. A notice in the Federal Register in 2005 reminded the industry of its requirements under the PPIA, and the National Chicken Council and other groups developed guidelines.Some of them are so comprehensive that they start from the hatchery and carry all the way into the plant,” Surgeon said, who spoke at a food-safety workshop at the 2016 Georgia Poultry Laboratory, Gainesville. The event was cosponsored by USDA/FSIS and Zoetis.The PPIA defines “adulterated” as any product produced in whole or in part from any poultry that has died from anything other than processing. Birds that fall into this category must be condemned. The term “mistreatment” is usually applied to a single incident, not overall systemic problems.He said problems uncovered during verification are usually documented in a Memorandum of Interview. System problems, however, are written up on a noncompliance record.Inspectors must document when establishments lose control of processes for handling birds, Surgeon added. Inspectors determine when they are not operating in accordance with good commercial practices and when there are repeated violations. An example would be intentional and repeated mistreatment by establishment personnel. Comprehensive verification A number of plant procedures are verified to determine compliance with POULTRY PLANNER | JANUARY - 2017

NEWS good commercial practices and include: H a n d l i n g p r a c t i c e s t h ro u g h o u t processing procedures Holding shed, including fans and misters in hot weather Truck unloading Loose birds in the yard Stunning Birds post-picking Review of established written animalwelfare program and records. Many questions need to be answered, he added. “In hot weather, do you have fans and misters on? Are the birds out of the sun? Are they protected Are they comfortable? What's your holding time in there? Are you doing first in, first out? Typically, these items should be documented in your program Verification, Surgeon explained, touches upon every aspect of the operation including observation of the holding shed, truck unloading and cages. He looks for loose birds in the yard and observes how the animals are being handled.We're [processing] 150,000 to 250,000 birds a day,” Surgeon said. “For me to look at 500 birds in one location, it's not a big picture but it does give a snapshot of what's going onFinally, inspectors close the loop by comparing their observations with standards outlined in USDA/FSIS guidelines.I take what I've found and compare it to what your standards are,” he said. “But that's as far as it goes. They are non-regulatory, and I'm just doing a comparison from my snapshot to what you say you're seeing on a daily basis.The poultry processing industry can be proud that it has set high standards for the way it treats animals — and even prouder that it almost always meets its objectives.Are you doing what you say you're doing?” Surgeon asked of the poultr y processors. “Normally you are, which is great. Your programs are more in-depth than my certification visits, and they are also technically more involved. 34

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Merial is pleased to welcome you to Atlanta for the 2017 International Production & Processing Expo (IPPE)!

erial has a 30-year history of partnering with poultr y producers worldwide to improve the health and productivity of their ﬂocks so they can provide safe, affordable, abundant and sustainable quality poultry meat and eggs to the growing population.This partnership is ro o t e d i n o u r s o l u t i o n s - d r i v e n approach, including expertise, products and services.Products: Merial provides innovative, high-quality vaccines – currently more than 1,000 vaccine presentations - to help protect against 20 poultry diseases. We continue to introduce new products, expand our research & development efforts to include new diseases and epidemiology, and increase our manufacturing capacity.Ser vices: Merial's global veterinary and technical offerings include onsite vaccination technology and support services, as well as training and education. We work in partnership with our customers so they can maintain poultry health and productivity with the highest level of excellence.People: Merial teams across the globe are dedicated to meaningful partnerships with our customers. With a deep veterinary expertise, as well as in research & development, manufacturing, supply chain and other areas, we work side-by-side with our customers to help solve their needs.It's an exciting time in the avian business! We look forward to discussing how our expertise, products and services can help you, so you can capitalize on the opportunities ahead. To learn more, please stop by our booth at exhibit C2755 and Let's Speak Avian! And don't forget to visit our new dedicated avian website avian.merial.com

Millions of Tons of Food Could be Saved with Better Logistics Each year, around 88 million tonnes of food is discarded in the EU, but Kristina Liljestrand, researcher at Chalmers University of Technology in Sweden, has ideas that could improve the situation.The amount of food that is thrown away nowadays is incredible. Most food waste comes from consumers, but the amount lost in the logistics systems comes in a close second. By tweaking the logistics systems, we can ensure that the food maintains good quality and lasts as long as possible when it reaches the store," says Kristina Liljestrand. In recent years, she has ﬁgured out how companies in the food supply chain can work to reduce their environment impact in terms of both food waste and emissions from transport. The logistics systems are what bind everything together, from production of the food products to the products sitting on the store shelves. We need to understand how to work here to reduce food waste,she says.Through an extensive study among Swedish producers, wholesalers and retailers, she has identiﬁed nine improvement actions in her doctoral thesis.An important conclusion is that collaboration throughout the food supply chain is crucial.Several stages of the food chain are involved when it comes to waste, making it hard for a single company working alone to reduce it. Collaboration is necessary to create effective systems that span from beginning to end so that the food products reach the stores in

POULTRY PLANNER | JANUARY - 2017

NEWS time,shesays.In the second part of her research, Liljestrand reviewed how the environmental impact from transports in the food logistics system can be reduced. By looking at aspects such as how well the space in pallets, crates and trucks is utilised and the proportion of intermodal transports (where road transport is combined with rail or sea transpor t), she identiﬁed which shipments are most effective to work with, and the best way of doing this.This resulted in two frameworks that provide great help in the quest to reduce transport emissions.Many logistics systems are extremely large and complex, and it can be hard to know where to begin.The frameworks that I developed give companies tools that enable them to see what factors in their logistics systems affect transport emissions,she says.

WTO Rules in US's Favour Over Ag Exports to Indonesia United States Trade Representative Michael Froman announced shortly before Christmas that a World Trade Organisation (WTO) dispute settlement panel has found in favour of the United States' challenge to Indonesia's wideranging restrictions and prohibitions on horticultural products, animals, and animal products. The United States, working closely with New Zealand as co-complainant, ﬁled this dispute to address trade barriers in Indonesia that restrict the importation of American fruits and vegetables (such as apples, grapes, and potatoes), animal products (such as beef and poultry), and other agricultural products. The WTO Panel agreed with the United States on 18 out of 18 claims that Indonesia is applying import restrictions and prohibitions that are inconsistent with WTO rules. The Obama Administration has again

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prevailed on behalf of US farmers, r a n c h e r s , a n d b u s i n e s s e s ,” s a i d Ambassador Froman. Today's panel report will help eliminate unjustiﬁed t r a d e re s t r i c t i o n s o n A m e r i c a n agricultural products, allowing US farmers and ranchers to sell their highquality products to customers in Indonesia – the fourth-most populous country in the world. This is a slam dunk f o r A m e r i c a n a g r i c u l t u re ,” s a i d Agriculture Secretary Tom Vilsack. “Since 2012, Indonesia has maintained an untenable import licensing program, harming the ability of U.S. producers to sell a wide range of American-grown products in the Indonesian market – from potatoes to beef to grapes to oranges to poultry. Importantly, the WTO Panel ﬁndings will discourage Indonesia from simply substituting new trade-distorting approaches for the measures repealed, restoring American farmers' and ranchers' ability to compete.

Innovative Pullet House Helps Producer Fill Niche Stan Shrock ﬁlls a unique niche in the poultry industry as an independent pullet producer supplying independent layer customers. I have an arrangement to raise pullets for two local independent producers. I bring them in as day-old chicks and raise them until 16 weeks of age. I own the chickens and supply the feed with this arrangement. I also raise one ﬂock a year for a producer from outside the state where he supplies the chicks and feed under contract, Shrockexplained,Shrock's construction background enabled him to act as his general contractor and build the 50' x 320' structure with local labor. The house will hold up to 25,000 pullets

Celebrities and PopUp Restaurant to Promote Eggs in 2017 A trio of top celebrities are spearheading a £1m recipe egg marketing campaign for 2017 promoting the culinary and health benefits of eggs.Top chef Simon Rimmer,health and fitness expert Lucy Mecklenburgh, and TV presenter Helen Skelton have all signed up as ambassadors for British Lion eggs, and will help to promote the benefits of eggs by highlighting their favourite egg recipes and tips on healthy eating, through both traditional and digital media,Simon Rimmer will also be developing a one-pot' egg recipe collection, showcasing the ease, versatility,speed and nutritional benefits of cooking with eggs.The collection will feature on www.eggrecipes.co.uk and be launched by Rimmer via a specially created exclusive pop-up restaurant,Andrew Joret, British Egg Industry Council Chairman, said: "Egg sales went through the roof in 2016, following a strong 2015, and we're expecting a similarly buoyant market in 2017,Young people are eating more eggs, inhibiting factors are at an all-time low and there is more confidence than ever in the nutritional benefits of eggs,Add to this the anticipated recommendation from the FSA that pregnant women, babies and older people can enjoy runny eggs once more, as long as they are British Lion, and we're in a good position,Consumer demand for eggs is clearly already strong but there is still room for growth. Our research shows that there are two key things that re s o n a te w i t h c o n s u m e r s w h e n considering eggs the health and nutrition benefits, and quick, convenient recipes. Our high-profile celebrity-led marketing campaign is POULTRY PLANNER | JANUARY - 2017

NEWS perfectly placed to help the industry capitalize , reaching a wide spectrum of different audiences with a mix of informative, exciting, shareable and engaging content,A social media campaign,including recipe videos, will encourage the sharing of the recipes by high-proďŹ le bloggers, as well as on the British Lion eggs Instagram,Pinterest and YouTube social media channels,The recipe campaign will continue to be supported by a nutrition focused campaign highlighting eggs as a perfect protein, targeting healthcare professionals and consumers, along with a trade focused campaign to reinforce the additional food safety values of the Lion. Public health concerns about antimicrobial resistance are beginning to impact the food industry.

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Food labels already highlight terms like antibiotic-free and raised without antibiotics Now food manufacturers, supermarkets, and restaurants are going further to reduce or eliminate risks from at least certain antibiotics In many countries says Jeff Cannon, Diamond V President and CEO major changes are coming in regulation of antibiotic use in food animals with farreaching consequences for the global food industry Yet, for both public health and animal welfare reasons, the therapeutic or veterinar y use of antimicrobial compounds is going to continue to be part of poultry and other livestock production. Therefore, antibiotic stewardship is vital preserving the efďŹ cacy of current therapeutic treatments for both human medicine as well as animal agriculture around the world, Diamond Vs natural

nutritional health products are playing a vital role as a non-antibiotic solution, Mr. Cannon notes as they work in antibiotic-free animal production systems as well as conventional systems Our technologies are making another major impact on public health he adds Reducing pathogens like Salmonella, Campylobacter, and Escherichia coli in the gastro-intestinal tracts of animals can help reduce the risk of pathogens in food processing. Reduced pathogen risk in food processing means safer food products in the wholesale and consumer food supply Learn more from Diamond V experts at the International Production and Processing Expo, Booth C1341 in Atlanta, Georgia, USA, 31 Jan.2 Feb. or visit.

Grand Party Organized by RNK Agro & Chemicals Ltd. at Hyderabad on 23 November 2016

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ARTICLE

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CLEAN EGGS V/S DIRTY EGGS , (Dirty Eggs/Soiled Eggs/ Littered Eggs) ,

... 30

...1dropping)

(Loose

, ,

, /

2droppings

, ,

Disinfectant ,

10ml@fe0

... 30 15

15 Disinfectant ...

... (Yolk)/

, 25

...

(Egg Shell) , LoPN 37

...

... POULTRY PLANNER | JANUARY - 2017

SUBSCRIPTION FORM

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CHICKEN ESCONDIDO

(Life Time Period 10 Years)

Ingredients 

1 lb chicken breasts, boneless & skinless



15 oz can black beans, drained



16 oz jar salsa verde



1/3 cup sundried tomatoes



2 cloves garlic



2 tbsp olive oil



2 tbsp balsamic vinegar Preparation

Cut chicken into bite-sized pieces. Saute' tomatoes and garlic in olive oil and vinegar until tender. Add chicken and cook until done. Add salsa and black beans. Simmer 5 minutes. Serve over brown rice.

Authors are requested to send your valuable articles for publication in

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(Inside Page)

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NEWS

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EVENT CALANDER Event

Date Venue

: :

Contact : Ph. : E-mail : Event

Date Venue

: :

Contact Ph. E-mail Website

: : : wbpoultryfederation@yahoo.in : www.paschimbangapoultrymela.org MARCH - 2017 : VIV Asia-2017 : 15-17 March-2017 : Bangkok International Trade and Exhibition Centre, (BITEC) Bangkok, Thailand

Event Date Venue

Mahima

Ph. : E-mail : Website :

(Daughter of Dr. Ravindra Patel Jaiswal and Smt. Kanchan Patel Jaiswal) &

Yash (Son of Dr. Ravindra Kumar Jaiswal and Smt. Shobha Jaiswal)

JANUARY - 2017 International Production & Processing Expo – 2017 31 Jan - 02 Feb- 2017 Georgia World Congress Center, Atlanta, Georgia USA U.S. Poultry & Egg Association +770-493-9401 info@ippexpo.org FEBRUARY - 2017 Paschim Banga Poultry Mela – 2017 12-13-14 February – 2017 Milan Mela Complex, 3 JBS, Haldane Avenue Opp. Science City, Kolkata, W.B. Mr. Sarabjit Biswas 033-40175700, 65229085

Event Date Venue

: : :

Ph. Fax E-mail

: : :

+66-2-6700900 viv@vnuexhibitionsap.com www.vivasia.nl APRIL – 2017 London Poultry Show 5-6 April-2017 Poultry Industry Council, 483, Arkell Road, Puslinch, Ontario NOB 2JO 519-837-0284 519-837-3584 pic@poultryindustrycouncil.ca

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Advertise Today For further details contact: 9991705007,

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In India’s most preferred poultry magazines

YEAR 19, ISSUE 12 | DECEMBER - 2016

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