Bag construction

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BAG CONSTRUCTION

NEHA MANN | F&LA 6


CERTIFICATE This is to certify that Neha Mann has successfully completed the work required for the module titled Bag Construction in partial fulfilment for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology. This project is the record of authentic work carried out during the academic year 2014-2015.


ACKNOWLEDGMENT I would like to express my deepest appreciation to all those who provided me the possibility of completing this report. A special gratitude to my subject faculty, Mr. Shakti Sagar, whose contribution in stimulating suggestions and encouragement, helped me to coordinate our project. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. Irfan, who provided constant feedback on technical details of the product. Most importantly, I are very grateful to Mr. Om Prakash, th master tailor who stitched my bag spending his valuable time providing useful information and demonstrating his skills for my documentation.


ETHNIC

ANITA

DONGRE

QUIRKY

DRAWSTRING BAGS


SUBTLE COLOURS URBAN

IKAT

STRAIGHT SILHOUETTE

PUNK INFLUENCE CONTEMPORARY


FRESH

MOOD BOARD

INDIAN FABRICS

TRADITIONAL PRINTS

UNTREATED


EARTHY

WITHERED

NATURAL


BOLD STRUCTURE GEOMETRIC FORM

INSPIRED BY ANITA DONGRE’S BAS COOLECTION


CURVED EDGES

REPLACING STRING

METAL DETAILS


PRODUCT CONCEPT Product: Tote Bag FORM The semi structured form of the bag has been derived from the geometric silhouettes of Anita Dongre’s runway collections. It always attempts to capture the boldness and edgy look of the modern woman- to incorporate Anita’s frequent indulgence in Women Empowerment campaigns. The top half reflects the femininity and elegance of her designs. HARDWARE Anita’s collection of bag usually showcase drawstring Potlis, a traditional clutch bag. This product as adjusters, instead of strings while maintaining the style of gathered fabric o the top. Antique gold finish hardware is used to depict the personal laidback style of the consumer. TRADITION Anita is known for her constant and innovative use of traditional techniques and fabrics to keep the heritage alive. The famous Ikat embroidery from Andhra Pradesh has been used in this bag in the form of a printed textile The lining is made of gold raw silk with hints of red emerging through the folds of the fabric. A combination of Anita Dongre’s design philosophy, techniques and the consumers personal style have contributed to the design of this bag.


RAW SILK

IKAT PRINT

GEOMETRIC FORM ADJUSTER

( FOR CLOSING)


MUSIC FESTIVALS

COLLEGE

EXCURSIONS

SHOPPING

FINAL PRODUCT


SILK LINING

GEOMETRIC STRUCTURE

CLOSING HARDWARE METAL BASE


CONSUMER DEMOGRAPHICS Age: 20-25 College student

PSYCHOGRAPHICS High spirited Experimental Connected to nature Cultural influence Sociable Uninhibited




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