PACKAGING DESIGN
NEHA MANN | F&LA 6
CERTIFICATE This is to certify that Neha Mann has successfully completed the work required for the module titled Bag Construction in partial fulfilment for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology. This project is the record of authentic work carried out during the academic year 2014-2015.
ACKNOWLEDGEMNT I would like to express my deepest appreciation to all those who provided me the possibility of completing this report. A special gratitude to my subject faculties, Mr. Sanjeev Kumar and Mr. Shakti Sagar, whose contribution in stimulating suggestions and encouragement, helped me to coordinate our project. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. Ramachandran, who provided constant feedback on technical details of the product.
Most importantly, I are very grateful to my family for keeping me connected to my traditional roots. It is because of that, today I could create the culltural packaging concept. It is due to this module, I understand my own culture better than before.
Exercise 1
INSTRUCTIONS MANUAL How to get kicked out of a concert
Objective: To create a five step instruction manual to educate people about ‘how to get kicked out a concert’. Process: Photo documentation/ study of the actual event when people have got evicted from concerts in the past. Summing up the entire activity in five steps using schematic drawings Learning: Pictorial depiction of event, emotions and experiences.
Foo Fighters
Hit the bar
Make a dangerous potion
Get high on it
Throw the rest at the guitarist
Get kicked out
GnR
Buy tickets
Pick a band T shirt
Look awesome
Get spotted
Get kicked out
Get to the front row
Flip the finger at the band
Get spotted
Get Kicked out
Cop a feel
Get kicked out
ACDC
Spot a gig
Nirvana
Spot a gig
Checklist
Have one too many drinks
Exercise 2
EGG PACKAGING
Objective: To design a packaging for eggs. Keywords: Safety Stackability Production ease Learning: Branding Structure Production method Cost effectiveness
Flute for curves
Corrugated sheet for core strength
Final packaging Egg placement Branding Side View Side view of whole pack
Exercise 3
CULTURAL PACKAGING PARANDI
Objective: To package a culturally significant product from different parts of the nations. Process: Understanding and studying the culture Psychographic analysis of the people Defining an experience related to the product Form generation to create that experience Learning: Used parandi as a means to sell the experience of nostalgia Culturally significant motifs Psychographic study of the consumer
punjab board
PUNJAB The agricultural land of India
Keywords: Spontaneity Liveliness Over the top Vibrance Festivity Emotion PARANDI Hair extensions worn occassionally, in a celebratory fashion. Women veil their head, so it is considered a good way to still adorn their long hair while its half hidden. Structure of the parandi remains constant, the elements vary. One of the seven iteams of trousseau. Inspired by food, architecture, etc.
EXPERIENCE NOSTALGIA Relationship of a mother and daughter Packaging the bond between mother and daughter A child grows in admiration of her mother. Mother teaches her to braid her hair and accessorise it. Laddoo parandi worn by the child brides of Punjab are further decorated throughout their lives as a memory of their mother and a celebration of maternity. -To be gifted as trosseau -To keep safely forever -Prized possession -To treasure their memories -To be brought back to their childhood
PRODUCT CONCEPT KEYWORD: NOSTALGIA Bond between mother and child STRUCTURE: Derived from the idea of bottling a fond memory to safeguard it. Form of bottle: Curved gently to depict the warmth of the relationship. Frosted glass: Hazy outer appearance like the memories of the past. Crochet: Handicraft famous in Ludhiana, Punjab. Fragility of the handmade detail. Product: The product is barely visible so the packaging does not rely on the product for its cultural value. Graphic: Inspired by the phulkari dupattas which are hand made by the mother for their daughter
Crochet used on the cork Phulkari designs Air tight cork Opening method Product in the packaging