PRODUCT COLLECTION NEHA MANN F&LA 7 | 2015
ACKNOWLEDGMENT
I would like to express my deepest appreciation to all those who provided me the possibility of completing this report. A special gratitude to my subject faculties, Mr. S.M. Kulkarni and Mr. Sanjeev Kumar, whose contribution in stimulating suggestions and encouragement, helped me to coordinate my project. I want to thank Mr. K. Murugan for guiding me through the prototyping process and discussing feasibility of the concept. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. Ramachandran, who provided constant feedback on technical details of the product.
CERTIFICATE
This is to certify that Neha Mann has successfully completed the work required for the module titled Product Collection in partial fulfilment for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology, New Delhi. This project is the record of authentic work carried out during the academic year 2015-2016.
OBJECTIVE To design a collection of two or more products which share the same visual language while serving different purposes.
PROCESS Write ten words. MUSIC DR UM M IN G HIL LS R AIN B OO KS
CACTUS IN S E CTS F I R E F LY M IST CO F F E E
Shortlist two that inspire you the most. MUSIC
HIL LS
MUSIC Music is a stimulus. It is as vast as science, or existence and has infinite possibilities. It is a significant drive in culture, it makes people individual.It is the expression and communication presented in what sounds harmonious to the producer. It is equally capable of bringing joy and sadness to anyone. It is an interpretation of a certain sound or lyric, rather than the physical impact sound itself. It is an invention and innovation. It is a powerful manmade tool.
HILLS Their massivity projects grandeur, making everything feel small. They are home to a million creatures which together form the image that we call a mountain. Every season is exaggerated; the sunlight bursts through the peaks and canopies of Pine. Monsson crushes the crops and casues ladnslides and waterfalls. The terrace farming, at a distance, looks like thumbprints, making every peak individual and identifiable, yet unimitable. Distances are decieving. It is a small life, but not an easy one. It is a simple life as options are limited and that is why it isn’t easy. Intense, yet calming.
CONTOUR
GROWTH
SNOW
CALM NATURAL WOOD
HOPE INVITING
COARSE ROCKS
SMOOTH PEBBLES
DEW
DIRT TEXTURES FRESH GRASS VIOLENT
HILLS
LANDSLIDES
DECEPTIVE
TERRACE FARMING
NIGHT
CURIOUS
VIVID LINES
FREE
MASKED
INQUISITION
FIREFLIES
STARRY
ROCKY BEDS REFLECTION
WASHED OUT
MOONLIT
LIGHT
VALLEY
THUMBPRINT
AERIEL PERSPECTIVE
MIST
WATERFALL
STACKED
WARMTH
SUNLIGHT
RAINFALL
ASCENT
DANGEROUS
MEANDERING LIGHTS
TERRACE FARMING
STACK LAYER MORPH ASCEND DESCEND
IRREGULAR ILLUSION DECIEVING CONTOURED UNPREDICTABLE
TEXTURES
VISUAL LANGUAGE
destination
wedding
affluence heritage
open to
experiment
off
beat
FINAL PRODUCT This collection of serveware is aimed at an off beat clientele who values exclusivity more than conventional luxury. It has been crafted to suit the consumers’ ecpectations. The above defined consumer has an eccentric social lifestyle and hosts several parties. It is important for them to stand out among their group and demand exclusivity in all aspects of their living. “This looks uncomfortable, I want to see what its like to use that.” The consumer is vindictive and wants to try things not many would dare to. The idea is to re- design useful objects making them uncomfortable (ergonomically weak) but usable and maintain the semiotics of the original item.
SERVEWARE Serveware is specialised merchandise used for food presentation and service to guests. It is an inclusive term for bowls, beverage pots, compotes, nut bowls, platters, salt cellars and salt shakers, pepper shakers and pepper mills, salvers, sauceboats and gravy boats, trays, and tureens. A basic set of serveware includes the following: A large oval platter to serve a roast A small oval platter to serve chops A deep bowl to serve soft foods, fruit salad, and deep-dish pie A shallow bowl to hold firm vegetables, fruit, rolls, crackers, and cheese A small bowl for cold sauce, dips, nuts, and candy
12”
11'
5-6”
12” 2-3”
4-5” 5-6”
PROCESS The products have been hand carved from wooden blocks. This handcrafted quality ensures that the product is customised and made one of its kind. The process of chiseeling and carving wood is tedious and expensive. Hence, this product cannot be run in the mill and acquires greater value for the consumer.
Long platter & dip bowls Shallow bowl Large platter Stacked top view Stacked side view
Undulating edges Variable thickness Natural wood finish Monotonal collection Soothing structure
LEARNING Through the module of Product collection I developed an understanding of the various ways to conduct the design process. I learnt how to take deeper insights from an inspiration and its application in form and essence of product. I understood the overall visual impact of a collection and how it differs from a range.
Through the module of PC prototyping I lexplored different ways of producing the same product and how its value changes with the change in material. I researched and learnt about different materials and their properties. I understood the relevance of the consumer to the prototyping process and details.
2015