Professional Communication and Documentation Techniques

PROFESSIONAL COMMUNICATION & DOCUMENTATION TECHNIQUES

NEHA MANN | F&LA 4 | NIFT, New Delhi

Professional Communication & Documentation Techniques | Neha Mann | F&LA 4

OBJECTIVE OF MODULE To understand and learn professional methods of documentation through a step by step process, performing various exercises to explore different tehniques that can be emplyed to create a formal document.

Professional Communication & Documentation Techniques | Neha Mann | F&LA 4

EXERCISE 1 VISUAL CONFIGURATION Invent visual configurations by combining a letter from the English alphabet with a single digit number.

Scale, proportion, weight and shape relationships between two different signs are to be explored.

OBJECTIVE Inculate letter form drawing and drafting skills.

EXPLORATIONS Forsaken- 4saken Tooth-2th Ninety-9t Migrate-migr8 Took-2k Onto-on2 Fate-f8 Planet-plan8 Foresight-4sight Anyone-any1

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EXERCISE 2 TALKING TYPOGRAPHY

Write words such that they symbolise their meaning.

OBJECTIVE

Graphic description of the meaning of words to under how to characterize a word.

TYPOGRAPHY

(typos-form; graphe-writing)

Art and technique of arranging type in order to make language visible.

Anatomy of typography Intensely visual form of communication Thoughts made visible Frozen sounds

Typeface

Design of the alphabet Shape of letters A particular atmosphere or emotional appeal Weight, sizem colourm etc.

Own personality Provokes different feelings with viewer

Font

The digital file that contains typeface

Type Style

Several font designs contributing a range of style variations based upon a sngle typefae design.

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Glyph

The specific shape, design or representation of a character.

Type Setting

Composition of text by means of type.

Font Family:

<family-name> Name of font family of choice Eg: Gill, Helvetica <generic-name> The last value is the generic family name Eg: Serif, sans serif, cursive, fantasy, monoscape

Mono scape:

All glyhps have same width

Cursive:

Joint strokes, connected

Fantasy:

Decorated

Leading:

The distance between the baselines of successive lines of type.

Kerning:

The spcae between two letters in a word.

Tracking:

Letter-spacing, usually called tracking by typographers, refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.

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5 Professional Communication & Documentation Techniques | Neha Mann | F&LA 4

EXPLORATIONS:

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EXERCISE 3 POSTERS

Create a poster for the following topics 1. Social cause 2. Event poster

OBJECTIVE

Undesratnding the variation in impact of poster due to careful placement of text and usage of appropriate images.

Key Points: • • • • •

Less is more Can be symmetrically/assymetrically balanced White space is to be carefully managed COlour theory: Contrast and intensity Background should be solid colour

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Poster 1:Event poster for a band performace.

Option 1

Option 2

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POSTER 2: Event poster for a concert

Option 1

Option 2

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Option 3

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EXERCISE 4 LOGO DESIGN LOGO

A graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and produce and instant public recognition.

It could be purely graphic or compsed of name or organisation.

Subject organisation: Cafe 6 A casual balcony cafe overlooking Hauz Khas road which is a common place for young adults who stop by for snacks after college or office.

Serves fast food-American,Italian,North Indian.

Located in an area with a lot of rental residents so full course meals are also available.

Keywords • • • • • • • •

Age group: 18-30 years Post lunch snacks Reasonably priced Duration spent: Half an hour COnversations Mostly friend groups Vibrant colours Painting on walls

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12 Professional Communication & Documentation Techniques | Neha Mann | F&LA 4

THE FOOD

Cafe 6 serves American, Italian, North Indian fast food.

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EXPLORATIONS

Manipulating the name

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Symbolising 6

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Final logo

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EXERCISE 5 EXERCISE 4: MENU CARD DESIGN

A menu card is the list of available items in the restaurant presented in a fashion which suits the identity of the place.

OBJECTIVE:

To develop a sense of identity depicition through appropriate placement of visuals and texts.

Key words: • • •

Casual and fun Friendly gatherings Young spirit

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Option 1

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Option 2

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Final Menu Card

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EXERCISE 7 BUSSINESS STATIONERY DESIGN

Developing bussiness stationery for chosen organisation keping in mind the identity of the place.

Letterhead Visiting Card Envelope

OBJECTIVE

Understanding how different placements of logo can enhance the visual appearance of the organisation’s outgoing stationery.

LETTERHEAD

A letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term “letterhead” is often used to refer to the whole sheet imprinted with such a heading.

VISITING CARD

A visiting card, also known as a calling card, is a small paper card with one’s name printed on it, and often bearing an artistic design. A company is usually remembered by its visiting card as it is the most basic form of handout.

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EXERCISE 8 RESUME

A document used by persons to present their backgrounds and skills. Résumés can be used for a variety of reasons, but most often they are used to secure new employmen. A typical résumé contains a summary of relevant job experience and education.

OBJECTIVE

Exploring layouts for formal documents

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Professional Communication & Documentation Techniques | Neha Mann | F&LA 4