Client Services Guide - Steven Fehring by First National Nerang

innovative, fresh approach to marketing...

for an

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Steven Fehring With a long background in sales and customer service, Steve is a valued member of the First National Nerang team. Steve prides himself on his uncompromising belief that honesty and integrity and will ensure that dealing with Nerang First National is always a positive and memorable experience. .

â&#x20AC;&#x153;Selling properties for moreâ&#x20AC;? Steven Fehring First National Nerang 0432 718 170 07 55960055 stevenf@nfn.com.au www.nfn.com.au

Weighing your options Choosing the agent to sell your home or investment is one of the most difficult tasks any seller ever faces. We appreciate you have a choice and we want to win your business! On a daily basis, we demonstrate to our existing clients that we offer the ideal combination of professionalism, experience, service and commitment. Now, our goal is to prove to you why you need look no further. This is our plan to market and sell your home for the maximum possible price. As you weigh your options, we ask you to consider the systems and processes, track record and ethics that underpin the marketing and sales strengths of our agency. Choosing your agent requires much more than just selecting the person that quotes the highest appraisal price. Social skills, marketing strategies and negotiating ability will strongly influence the final outcome your agent delivers. Steven Fehring is a professional and ethical agent and I have no hesitation in recommending him to you. In fact, Steven is a key contributor to the teams many industry achievement awards, in particular those from both the REIQ and REIA as Agency of the Year three years running These state and national institute awards are in recognition of the high standard of training, systems, marketing and service to clients that enable us to achieve outstanding results, again and again. We adhere to ISO accredited Quality Assurance processes designed to guarantee delivery of our promise â&#x20AC;&#x201C; â&#x20AC;&#x153;we put you firstâ&#x20AC;?.

Mike Gray Principal First National Nerang 0414960055 0755960055 mike@nfn.com.au

Steps To Success First National Nerang strives to consistently maximise the sale price of every home or investment property we market. We adopt a consultative approach to your sale and pride ourselves on getting the best results in the shortest possible time. Here’s how…

Welcom e

NEWS WWW

Accurate appraisal

3 NEWS WWW

Welcom e

Method of sale

Advertising and marketing

Presenting your property

Inspections

Our goal is to sell your property for the highest price, in the shortest possible time. This starts with a realistic comparative market analysis. Our expert agents have unparalleled knowledge of property values in this area and this is why we consistently achieve our anticipated price. We’ll explain the different methods of sale available and help you choose which is best suited to your needs. Typically, options will include Private Treaty (For Sale) or Auction although other alternatives are available if required. We’ll also look at timing and any events that could impact on the success of your campaign and your future plans. To maximise your sale price, our team will outline a range of marketing and advertising options that ensure a wide audience is alerted to your sale. Our comprehensive marketing includes exposure on nine major real estate websites, eMarketing - distributed to thousands of buyers nationally, social media and our exclusive award-winning buyer alert database – Utopia. We love getting the best price for our sellers by making sure buyers see the full value of your property. So, we’ll guide you with recommendations about a myriad of small things you can do to make sure your property is presented in its best light. You’ll be amazed what a difference we can make. Once everything’s ready, we’ll start showing buyers through your home/property. We’ll offer you the choice of ‘Open House Inspections’ or ‘Private Inspection Appointments’ or both - and discuss times which are best for you to show your property.

After each inspection, we keep you informed of our progress by reporting what the prospective buyer thought. We do this through personal contact and technology, utilising a unique seller communication software ‘Inspection Reporter’. This helps ensure we’re on track and you’re in tune with our progress, plus it allows you to fine tune presentation if any areas of concern arise.

Receiving feedback

Auction/ Offers

Contracts

Sold

Settlement

Whether selling by Auction or Private Treaty, offers will be received during your marketing campaign. This is where our negotiation skills make all the difference. We’ll help you assess each offer, making recommendations about tactics, counter-offers, when to ‘walk away’ and when the time’s right to sell. Once you’ve accepted an offer, or the hammer has fallen at Auction, contractual documentation will be signed by both buyer and seller and the deposit paid. We explain everything you’ll need to know at the time, like whether the buyer is entitled to a statutory ‘cooling off period’ and when your sale becomes ‘unconditional’. SOLD!! Some of our customers like to celebrate in the customary fashion at this point so you might feel like opening that bottle of Champagne you’ve been keeping on ice! Alternatively, you might prefer a cup of tea. Whatever your choice, we’ll be just as excited as you as the SOLD sticker goes up. Next up comes the ‘Settlement Period’, typically 4 to 6 weeks. This is agreed to when the contract is first signed, along with any conditions such as finance. Once ‘unconditional’, that’s when you begin packing and planning for ‘moving day’. We’re not finished just yet, we have lots of helpful tips to help you smooth the process, especially where kids are concerned. Moving day. In many cases, this will also be the day your sale ‘settles’ although some people do move out before ‘settlement’. At settlement, the buyer pays the complete balance of the sale price to you, sometimes following the formality of a ‘pre-settlement inspection’. Guess what, we’re still here to help. First National Nerang offers a FREE utility connection service through our partnership with Direct Connect. With one simple phone call, we can have your telephone, internet, gas, electricity, water and all utilities disconnected and re-connected at your new home saving you hours of phone calls.

Moving

Why First National Nerang? To get the best price for your home/property, you need a winning edge. Here’s just a few of many reasons why we lead the field in service, marketing and results.

We’re fast

We’re experienced

We’re online leaders

First National Real Estate is like a magnet for buyers.

We know our local area like the back of our hands and we are well skilled and well trained negotiators.

There’s more chance that more buyers will see your property with us because First National is an online leader.

That’s why we’ve sold more local property over the past 20 years than any local agency - on record

After Business Review Weekly published its Top 30 Australian Agencies, independent experts ranked First National Real Estate number one for Inbound Marketing.

Our advanced customer database enables buyers anywhere in the world to register for instant alerts. We broadcast news that your property is for sale within minutes of listing, direct to buyers that match your price range and description.

Whether its your home, investment property or vacant land, First National Nerang knows how to target the right audience and our electronic marketing is second to none.

That means we attract more web traffic.

Jonathon Kimbleton Your Company FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

UNDER OFFER

AUCTION TODAY

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

NEW LISTING

SOLD Renovate or Rebuild

Jonathon Kimbleton

JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

$630,000+

11 DYSON STREET

Renovate or Rebuild

FULHAM GARDENS

$630,000+

11 DYSON STREET

Renovate or Rebuild

FULHAM GARDENS

$630,000+

11 DYSON STREET

Renovate or Rebuild

JOHN SMITH0413 222 903 WEB 891548

Renovate or Rebuild

FULHAM GARDENS

11 DYSON STREET

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS 11 DYSON STREET

SOLD IN 2 DAYS

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

Renovate or Rebuild

FULHAM GARDENS

11 DYSON STREET

Renovate or Rebuild

NEW LISTING

Renovate or Rebuild

NEW LISTING

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2. $630,000+ JOHN SMITH0413 222 903 WEB 891548

JOHN SMITH 0413 222 903

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ JOHN SMITH0413 222 903 WEB 891548

AMY JONES 0413 222 903

KATE FAIR 0413 222 903

Your street, your town yourcompany.com.au

RORY COLLINS 0413 222 903

Renovate or Rebuild

$630,000+ JOHN SMITH0413 222 903 WEB 891548

MATT STORER 0413 222 903

GUY TAYLOR 0413 222 903

FULHAM GARDENS

11 DYSON STREET

Mosaperiatis nist verent officiet, omnis ipsa doluptius Inspect aliquis ducitinis enem quias nisci rerferuptas Thurs 1 July at 1pm dipidiorione della desequam hiliqui aperum Renovate or Rebuild This cream brick conventional style home voluptatem. Utlocation maonlycus se vendae. Et quam ute Internet ID: is in an excellent metresmos to and transport, and a leisurely /5158963 nonetshopping ommo que stroll to the beach. Set on iumquis easily managed es ut dolor alitiore solese grounds approx 520m2. con pro que nis quaestiis aut aut recero dis modicit $630,000+ JOHN SMITH0413 222 903 atuscitate provide voluptio quatque ommolec aeperae WEB 891548 rfernatquas iur? Ur, nulparcit, sitatem qui vereperrovit voluptis explace peruptio esciis digenimaio etur sint.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

HILLARY VALE 0413 222 903

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

We put you ﬁrst

Renovate or Rebuild

FOR SALE

9132 4567

ALICIA MARTIN 0413 222 903

GUY TAYLOR 0413 222 903

yourcompany.com.au

9123 4567

Joe Rowe 0418 573 078 Your Street, Your Suburb

We market comprehensively

We’re quality accredited

We’re pro-active

Competing for attention in the real estate market can be like talking underwater.

Our ISO 9001 Quality Assurance accreditation assures you that our business practices are of the highest professional standard.

We don’t just wait for buyers to randomly visit our website., or wait for calls or visits to our office - we’re out there meeting people.

Every aspect of the business systems, procedures and processes are regularly reviewed to meet compliance standards

We target buyers in many different ways. That includes to other sellers in our local area as prospective buyers.

Your best interests are always handled skilfully and professionally under strict controlled processes.

Many are planning to re-buy locally once they’ve sold, so we make sure they all know about your property

We combine traditional marketing with nine high-tech websites, buyer matching systems, social media and many more effective strategies. We tailor the ideal marketing campaign to assure no stone is left unturned in the search for your buyer.

Jonathon Kimbleton Fulham gardens

$630,000+

11 DYSON STREET

Fulham gardens

$630,000+

11 DYSON STREET

Fulham gardens

$630,000+

11 DYSON STREET

under oFFer

auction today

Renovate or Rebuild

John Smith 0413 222 903 web 891548

Fulham gardens

$630,000+

11 DYSON STREET

Fulham gardens

$630,000+

11 DYSON STREET

new listing

Renovate or Rebuild

$630,000+

Fulham gardens

$630,000+

Fulham gardens

11 DYSON STREET

Renovate or Rebuild

Fulham gardens 11 DYSON STREET

$630,000+

John Smith 0413 222 903 web 891548

Fulham gardens 11 DYSON STREET

Fulham gardens

11 DYSON STREET

Fulham gardens

11 DYSON STREET

sold in 2 days

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ John Smith 0413 222 903 web 891548

Fulham gardens

Fulham gardens 11 DYSON STREET

new listing

Renovate or Rebuild

Fulham gardens

11 DYSON STREET

Fulham gardens

11 DYSON STREET

new listing

Renovate or Rebuild

Superb villa Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ John Smith 0413 222 903 web 891548

John Smith 0413 222 903

AmY JoneS 0413 222 903

KAte FAiR 0413 222 903

Your street, your town yourcompany.com.au

Superb villa

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops. Price: 630,000+

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

11 DYSON STREET

Your Company

John Smith 0413 222 903 web 891548

Fulham gardens

Renovate or Rebuild

RoRY CoLLinS 0413 222 903

hiLLARY VALe 0413 222 903

mAtt StoReR 0413 222 903

we put you first

GUY tAYLoR 0413 222 903

ALiCiA mARtin 0413 222 903

GUY tAYLoR 0413 222 903

9123 4567

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops. Price: 630,000+

Superb villa

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops. Price: 630,000+

ycfnre.com.au

We’re in print

We work as a team

We’re 24/7

With our crisp, nationally recognised brand, we position your proper ty to stand out in local newspapers and other prominent publications including:

Not just one salesperson, but the entire team working for you. This means even more selling opportunities.

Have you seen our feature property window display?

The Gold Coast Bulletin The Best Seller magazine The Local Best Seller magazine The Property Book In fact, through print media we’ll target whatever market is appropriate for your property.

That’s because we pool our listings and give each person in our team equal incentive to introduce the right buyer to the right home.

It’s working 24 hours a day, seven days a week to showcase our listings to passers by. in the most prominent CBD location in the region - it’s impossible to miss!

So it doesn’t matter which sales person a buyer is dealing with, no prospective buyer that’s right for your proper ty will miss seeing it.

We regularly update photographs and details to keep your promotion fresh throughout your campaign.

We care for community

We’re Australia wide

We keep you informed

Sponsorship of the First National Foundation enables our community suppor t to reach all Australians.

With over 450 offices throughout the cities and regional centres of Australia and New Zealand, you have access to buyers on the move from any destination

You receive immediate written feedback after every inspection and comprehensive weekly written progress reports.

Our support of Red Cross Emergency Services helps Aussie families prepare for, respond to, and recover from disasters such as bush fires, floods and cyclones. More than $1,200,000 has been raised so far

Your proper ty is exposed to the most successful referral networ k in Australia. It’s just another way that we attract more buyer s

We use the latest seller communication technology to keep you well informed and in tune every step of the way. You’re never left wondering how it’s going or what a buyer thought of your property

Method of Sale There are two main alternatives when selling residential property.They are sale by Private Treaty (For Sale) and Public Auction. Each offers advantages and your choice will depend largely on your property, the nature of your sale and your market’s current dynamics.

Private Treaty

Auction

When selling by Private Treaty, you set a price before your proper ty is listed for sale. While many people initially feel more comfor table with the idea of setting a price, there are a few things to consider.

At auction, buyers bid against each other to purchase your property. It is the preferred method of sale for beneficiaries, governments, banks, administrators, executors and trustee companies, corporations and, of course, private sellers.

You’ll need to firstly determine a realistic asking price. This, in itself, is a difficult process as the true value of any property is what the market is prepared to offer. If a proper ty is well underpriced, it will sell quickly and the price cannot be maximised. If you overprice your proper ty, it may sit on the market for a long period and run the risk of becoming ‘stale’ or being overexposed. While this method seems more relaxed, there’s also less incentive for buyers to negotiate, complete enquiries and move quickly to complete their purchase. Buyers are sometimes tempted to use the absence of a time limit to their advantage. We have an excellent knowledge of recent comparable sales in your area and will assist you to arrive at a realistic price and marketing strategy for your proper ty, if you select this method.

If the highest bid at auction is acceptable to you, the sale occurs at the fall of the Auctioneer’s hammer. The proper ty is ‘passed-in’ if the highest bid fails to meet your reserve price.

For the owner, auctions have several benefits including: • Competitive bidding – You enjoy a position of strength as buyers compete against themselves instead of you. • No pricing issue – You have the benefit of several weeks of market feedback before setting your reserve. Because there is no advertised price, strong demand can sometimes result in a sale price above expectation. • Three oppor tunities to sell – before, at auction or immediately afterwards. • Tight timeframe – Buyers have a set timeframe to work towards, usually three or four weeks. This focuses your buyers’ attention and provides the incentive for finances and building inspections to be completed in time for auction day. • Unconditional contract – You get a cash contract where you dictate the terms and conditions. • No cooling off – A sale made under the hammer is definite and there is no cooling off period.

Michael McCaffery Chief Auctioneer First National Real Estate

What Price Is Achievable? The longer a home is on the market, the more difficult it becomes to achieve a price premium. Buyers frequently ask how long a property has been for sale.They may suspect something is wrong with the price or the property if nobody else has bought it.

Ultimately, properties are commodities that are subject to market forces. Our skill lies in maximising your opportunity. To determine an accurate range that your home/proper ty is likely to sell in, we consider three key elements.

Cur rent mar ket dynamics – economy, interest rates, outlook, consumer sentiment, employment, wages

Supply versus demand – the ratio of buyers for a property like yours to the number of properties competing for their offer

Comparative sales - similar proper ties recently sold locally

Our goal is to position your property just above the maximum likely price the market will bear. This allows strategic space for negotiation. Even after we’ve considered all the elements, we still don’t just pluck a figure from gut instinct We will provide you with a Comparative Market Analysis, in the form of a comprehensive written report with data from independent market analysts to support our estimate and recommendations..

Generating momentum When we begin promoting your property a groundswell of momentum is generated. Immediately aler ting our buyer database and activating our marketing attracts the interest of all current qualified buyers looking for a proper ty like yours. Competition from the most active buyers in the marketplace peaks in the first few weeks – this is generally when the strongest offers are received. Maintaining momentum is crucial. If offers are not attracted in the early phases of marketing, a market review is recommended to maintain competitiveness. If price is an issue, then knowing when the time is right to alter pricing is a delicate matter and sends signals to the marketplace. We regularly consult with you to ensure that you understand exactly where you are in the marketplace and your chosen position.

Communicating with you Keeping you in the loop ever y step of the way is a vital par t of the process! We can’t make decisions for you, so it’s impor tant that we keep you 100% in-tune and up to speed with everything that’s going on as it happens, so that you can always make an educated and informed decision when it comes to matters such as response to marketing, presentation, price and offers from buyers.

All the information you need! Here’s how we do it... We give you regular updates through phone calls, meetings and with our advanced reporting software programme”Repor ter”, we also provide weekly written statistical progress reports telling you vital information that allows both you as sellers and our company to continually assess the effectiveness of existing marketing strategies and if necessary, implement alternative strategies to achieve a speedy result at the highest possible price. Your weekly repor ts include: * Total number of inspections * Buyer feedback on their opinion of presentation * Buyer opinion of list price relative to its competitive value in the current market * Buyers level of interest in the property * Total internet inspections/ views * Source of buyer enquiry * Links to comparative properties ‘sold’ and properties ‘for sale’ which are competing for the same buyers in the marketplace at or near your price range - a feature that allows you to independently assess for yourself where you are positioned in the market place from a pricing perspective.

Your Marketing Plan Getting the highest price possible is all about effective marketing....

To find a buyer thatâ&#x20AC;&#x2122;s willing to pay top price for your home/property - takes a whole lot more than just a sign out front, a picture in a window, a basic internet advert and fingers crossed in hope. . Effective marketing is all about generating strong competition for your property. More interested buyers means more competition which leads to a premium sale price. To reach more buyers and to be noticed above your competition means casting the broadest possible catch-net to the marketplace. Anything less is likely to cost thousands of dollars if time on market is prolonged through lack of buyer interest and activity. The loss is because earlier achievable prices fall, the longer a property remains unsold. At First National, we reinvest a good portion of our commission from previous sales into marketing our existing sellers properties. To further boost the effect of our marketing contribution, we will also show you a choice of additional advertising options, either as tailored or packaged plan to achieve maximum market impact. Marketing your property to get the best possible price is what our role is all about and... Our Marketing Works.

Combining traditional and information age marketing..... Nine Leading Internet Portals realestate.com.au firstnational.com.au reiq.com.au homehound.com.au onthehouse.com.au homesales.com.au realestateVIEW.com.au nfn.com.au fnuppercoomera.com.au Social Media and eMarketing Utopia Social - facebook business page National buyer database property ‘alerts’ Buyer database ‘matching’ to property Weekly email Bulletin - new listings, open homes, sold and more Newspapers and Magazines Gold Coast Bulletin - pictorial display ads - classifieds - editorials Gold Coast Best Seller magazine Local Best Seller magazine - 35,000 home deliverd The Property Book magazine - 10,000 home delivered Plus Colour Photo Display Signboards Professional Photography Colour Brochures and Floorplans Feature Property Window Display Professional Copywriting Direct Mail - target marketing Virtual Tour Videos and more....

Testimonials Repeat business and referrals from happy clients is a top priority for us. That’s why hundreds of people have bought and sold with us several times over. Here’s a few words from some clients happy to share their experience with you...

“Once we had decided to list, everything went like a dream. Within hours of the sales team inspecting our home, we had 2 inspections. We received informative feedback from the salespersons after each inspection, with a written report at the end of the week. Within 12 days, of being on the market, we signed a contract. Dealing with Nerang First National has been nothing but a pleasurable experience and I would gladly recommend them.,” KAREN MILLER

“Wonderful service from your agency. Very thorough and always accessible. Always helpful, honest and had our best interest at heart. Went above and beyond what any other agent was prepared to do and found ways to help us save money.” GRANT MACCOMBIE

“First National is an efficient, unified team and the Nerang branch operates like a well oiled machine. We were impressed at the friendly service and professional service of all staff we came into contact with. ” PETER & NICOLETTE ROBERTSON

“During each phase of the process we were more than happy with your professionalism and willingness to work beyond the call of duty. This was certainly demonstrated with a fast and trouble free sale. Please be assured that we will be recommending you to our friends and family for all their future real estate needs.” ROBERT and SARAH STEIN

Summing up We’re confident that First National Nerang has the capacity to maximise your sale price by promoting your property to the widest possible audience. The most significant advantages in listing with us are as follows:

First National Nerang has a long, well respected association, with the local community. Although we have maintained

dominance in sales marketshare for most of the past 20 years, its

One of the best endorsements of our reputation for outstanding service, professionalism and results is the continued recognition

our commitment to delivering a positive selling experience for our

awards from the Real Estate Institutes of Queensland and Australia REIA Australian Agency of the Year 2010, 2011 medium office category

clients that has earned us our “most trusted” reputation

REIQ Queensland Agency of the Year 2000,2009, 20010, 2011

One of the most significant marketing tools in real estate today is clearly the Internet. First National pursues one of

the most effective strategies in Australia and was voted Number One for inbound marketing when Business Review Weekly

Our Quality Assurance accreditation in line with ISO 9001 international standards, means we must conform to strict

operational and real estate procedure guidelines. We also unconditionally ‘Guarantee” our service and performance commitments - in writing.!

nominated the top 30 real estate brands in the country.

We’d love to get started... If you’re ready to proceed with selling your property, I’d love to start working towards a successful result for you. If you’re not quite ready to sell now and are simply in the research stage, then that’s fine too... we’d be happy to offer you any information you need including price and presentation advice. Once you give the ‘green’ light, we’ll immediately get your preferred marketing plan into action Thank you once again for the opportunity to introduce our company and services. I look forward to discussing the marketing to sale process in more detail

Yours Sincerely Steven Fehring First National Nerang 0432 718 170 stevenf@nfn.com.au

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