Taylored Marketing Plan Lots 10 & 11 Donilla Place

Your Marketing Plan

Marketing Your Property...

So that you know how the marketing, promotion and advertising process unfolds, the following is a schedule of key activities which our team will undertake and implement on your behalf each week UNTIL SOLD. Here’s how your marketing is put into action.

Prior to the team inspection

First week

Second week

Client Record File Communication file established to record all paperwork, marketing results and copy, activities and copies of weekly client reports

Team Inspection Inspection by the entire sales and marketing teams. Normally conducted on Monday between 10am and 2pm.

Sales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input

Team Notified Property details entered into computer database to trigger notice to sales and marketing teams (via email, sms and intranet system)

Image Processing In-house digital photographs processed and enhanced.

Buyers Notified Property details matched to all current registered buyers in computer database Temporary Sign 600 x 900 sign erected at the front of your property to start generating enquiry from passing buyers.

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning. All adverts are then designed in house.

Neighbourhood Flyer Pictorial flyer completed for mailing via Australia Post plus 50 hand delivered to neighboring properties.

Window Display Design and copywriting for the color window display completed.

Internet Display Ads Internet display advertisements on 9 leading internet portals Photography Professional photography, phototower and virtual tour scheduled Email Bulletin Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning or Wednesday for classifieds. All adverts are then designed in house.

Feedback Report First written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Email Bulletin

Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Magazine Copy The Best Seller Buyers Guide, Local Best Seller magazine and Property Book copy finalised and submitted with publication issued 7-10 days from the submission deadline. (Note: Magazines are printed monthly so the date of publication can be confirmed by the salesperson) Pictorial Signboard Photo Signboard erected on the property. Signboards can be delayed if we are still waiting for specialized or additional photography.

is a planned strategy

Benalla 6 Mahratta Avenue

$630,000+

11 DYSON STREET

Fulham gardens

$630,000+

$630,000+

Auction Inspect Contact Office Phone: Web:

under oFFer

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903 web 891548

$630,000+

Fulham gardens

Benalla 6 Mahratta Avenue

John Smith 0413 222 903 web 891548

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903 web 891548

Fulham gardens

$630,000+

11 DYSON STREET

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

Your Company

John Smith 0413 222 903 web 891548

Fulham gardens

$630,000+

11 DYSON STREET

Fulham gardens

3

$630,000+

11 DYSON STREET

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

Set on easily managed grounds approx 520m2 with Northerly rear aEhendestiatis eatemodi comnia cus repera del et labo. Nam quiditatquo maximagnatus que cum amus mos natiostis parum velitat enihil eosant, sunt autaturia verument quodisciet utates quas rentiunti apis. Northerly rear aEhendestiatis eatemodi.

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903 web 891548

John Smith 0413 222 903 web 891548

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

sold in 2 days

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

Renovate or Rebuild

new listing

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

$630,000+ John Smith 0413 222 903 web 891548

AmY JoneS 0413 222 903

KAte FAiR 0413 222 903

Your street, your town yourcompany.com.au

RoRY CoLLinS 0413 222 903

hiLLARY VALe 0413 222 903

mAtt StoReR 0413 222 903

we put you first

GUY tAYLoR 0413 222 903

ALiCiA mARtin 0413 222 903

GUY tAYLoR 0413 222 903

9123 4567

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops.

Price: 630,000+

Superb villa

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops.

Price: 630,000+

ycfnre.com.au

3

2

2

FIRST CLASS This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll natiostis parum velitat enihil eosant, Auction Inspect Contact Office Phone: Web:

6pm Mon 28 September 09 Sat/Wed 1-145pm Alex Rowe 0412 345 678 Bridge Street, Benalla 9123 4567 yourcompany.com.au

Your Company

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

FIRST CLASS

FIRST CLASS

FIRST CLASS

FIRST CLASS

Contact: Wed ID: Web:

Contact: Wed ID: Web:

Contact: Wed ID: Web:

Contact: Wed ID: Web:

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home

Superb villa

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

John Smith 0413 222 903

Superbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops.

Price: 630,000+

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

new listing

Superb villa

Your Company

Benalla 6 Mahratta Avenue

Your Company

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903 web 891548

2

Auction 6.30pm On Site Monday 28 September 09 Inspect Sat/Wed 1-145pm Inspect Sat/Wed 1-145pm Contact John Smith 0412 345 678 Alex Rowe 0412 345 678

Office Details: Bridge Street, Benalla Phone: 9123 4567 Fax: 9123 4568 Web: www.fnbenalla.com.au Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

2

FAMILY FIRST

$630,000+

11 DYSON STREET

new listing

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

2

6pm Mon 28 September 09 Sat/Wed 1-145pm Alex Rowe 0412 345 678 Bridge Street, Benalla 9123 4567 yourcompany.com.au

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903 web 891548

Fulham gardens 11 DYSON STREET

2

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll natiostis parum velitat enihil eosant,

Fulham gardens 11 DYSON STREET

11 DYSON STREET

auction today

3

FIRST CLASS

Jonathon Kimbleton Fulham gardens

Alex Rowe 0412 345 678 12345 yourcompany.com.au

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

Your Your Company Company

Your Your Company Company

Your Your Company Company

Your Your Company Company

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

Benalla 6 Mahratta Avenue

FIRST CLASS

FIRST CLASS

FIRST CLASS

FIRST CLASS

Contact: Wed ID: Web:

Contact: Wed ID: Web:

Contact: Wed ID: Web:

Contact: Wed ID: Web:

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

Your Your Company Company

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

Your Your Company Company

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

Your Your Company Company

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home Alex Rowe 0412 345 678 12345 yourcompany.com.au

Your Your Company Company

Third week

Fourth week

Fifth & subsequent weeks

Sales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input

Sales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input

Sales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning or Wednesday for classifieds. All adverts are then designed in house.

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning or Wednesday for classifieds. All adverts are then designed in house.

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning or Wednesday for classifieds. All adverts are then designed in house.

Feedback Report A written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Feedback Report A written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Feedback Report First written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Magazine Published Best Seller monthly Buyers Guide magazine and Property Book released and distributed. (Note: Magazines are printed monthly so the date of publication can be confirmed by the salesperson)

Email Bulletin

Email Bulletin

Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Email Bulletin

Marketing Review Meeting A review with your sales associate to review photography, body copy and further advertising..

Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Feature Property A 30 day feature property gets your property back to the front of search results on realestate.com.au.

This schedule is strictly an indication of a typical marketing schedule.

Open Homes, Auctions and editorials are some of many things that may be unique to your particular marketing schedule.

Marketing Plan Internet Portals realestate.com - 30 day Feature Property reiq.com.au firstnational.com.au nfn.com.au fnuppercoomera.com.au homehound.com.au onthehouse.com.au realestateVIEW.com.au homesales.com.au Magazines and Newspapers Local Best Seller 35,000 delivered quarter x 2 The Property Book 10,000 delivered sixth x 2 Newspaper Display Ads twentieth x 3 Editorials submitted but not guaranteed Social Media and Emarketing Utopia Social - Facebook Business Page National Buyer Database Alerts Buyer Database Matching to Property Weekly Property Bulletin database emails Additional Marketing Colour Photo Signboard 6’ x 4’ Professional Photography Specialist Copywriting and Production Feature Window Display Direct Mail weekly target marketing Neighborhood Promotion brochure drop Open Homes to coincide with marketing Colour Brochures A4 for Open Homes TOTAL COST We Pay

Client Investment Less a Further 7% Discount for Upfront Payment

203 We pay We pay We pay We pay We pay We pay We pay We pay

272 60 705 Free

We pay We pay We pay We pay

170 N/A

35 We pay

20 We pay N/A We pay

2149 684 1465 1362

PLUS Extra Options or Upgrades

Combined TOTAL All cost prices shown include GST

Lots 10 & 11 Donilla Place Gold Coast Bulletin

Realestate.com.au feature property

1 Clear Instructions - SELL!

Feature Properties are a cost-effective way to increase enquiry and exposure for your property.

6

4

6

NERANG - 63 Tunbridge Drive

* 4 bedroom + ensuite main residence * Separate living areas * Separate 2 bed, 2 bath residence * Versatile 6 car drive through garage * Horse stable plus fenced paddock Inspect Sat & Sun 3:00 - 3:30 Web www.nfn.com.au/79985 Shawn Barber 0404 257 243 First National Nerang

Magazine adverts

Increased levels of enquiry

Feature Properties help you attract more enquiries as they appear above all standard listings in the search results page. A Feature Property raises the prominence of your property’s listings.

Nerang

Positioned above standard listings for 30 days

Did you know that Feature Properties have historically been 3.9 times more likely to be seen and 4.4 times more likely to be clicked* in search results?

To upgrade your listing to a Feature Property is an investment of just $115 for 30 days.

Nerang

Premium Presentation

Attract more attention for your listings, with larger photos and promotion as a Featured Property in email alerts and on mobile.

Nerang

Gallery View

Map View

* realestate.com.au Internal Statistics, November 2009.

Photosign Nerang

Nerang

the

Property Book JUNE

2012

YOUR LOCAL NEWSLETTER & BUYERS PROPERTY GUIDE

HOMEBUYERS DOING THEIR BLOCK OVER DIY DISASTERS Duty Of All To Abolish Taxes Investors: Tax Tips to Avoid Slips

See inside on how to enter!

Nerang

Presentation Hints and Tips First impressions are lasting From the moment the prospects arrive they should notice that the gardens and lawns are well presented. Garden rubbish should be disposed of and paths, porches and driveways kept clear and clean. Toys and garden tools should be stored away, washing should be off the washing line.

Your home on show Whether by individual inspections arranged by your agent or through ‘Open Homes’ set at predetermined times, here are some tips on how to maximize their effectiveness.

A tidy home says “welcome”.

Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a “show place” but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home.

with sports equipment, excess furniture and general clutter. Clear out anything that’s not needed to create a feeling of spaciousness.

And don’t forget your cupboards - keep them neat and not too full, to show that your home has plenty of storage space.

purchaser wants to inspect your home not pay a social call. However, should you be asked questions about the home, the neighbours or the district, answer them truthfully and directly.

Repairs can make a big difference

As a general rule it is advisable to turn off radio and television sets during inspections as they can be very distracting. Keep your pets out of the way (preferably out of the house). Let the agent and buyer talk, free of disturbances.

Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, peeling paint or faulty flyscreen may affect your sale.

Make them comfortable A warm, comfortably heated home on cold days, particularly if you have an open fire place, adds a feeling of cosiness; on a hot day don’t forget to turn on the air conditioner or fan (or simply let the breeze flow through).

You may like to set the dining table and have a coffee percolator on to give your property a homely atmosphere.

Inspections: Three’s a crowd

Letting the sun shine in Let plenty of light into your home. Nothing improves atmosphere more than brightness.

On a dull day it is advisable to switch lights on prior to arrival of prospective purchasers.

Less is more!

While you’re cleaning, think about each room and what furniture really needs to be in it.

Rooms look smaller when they’re crowded

Avoid having too many people present during inspections. First National Real Estate agents know the buyer’s requirements and can better emphasise the features of your home most important to the purchaser.

Silence is golden Be courteous but don’t force conversation with a potential buyer. The prospective

Keep it peaceful

Some more “Don’ts” • Don’t apologise for the appearance or condition of your home (this does nothing but emphasise the faults).

• Don’t discuss the details of the transaction such as price or terms (leave this to the professional, your First National Real Estate agent).

• Don’t allow a prospective purchaser to inspect your home without your agent (refer them to the agent or contact the agent yourself).

Working as a team You and your agent should always work as a team. If you feel your agent has overlooked some important selling points, feel free to discuss them privately

Other services

Home Seller’s Guide Proudly provided as a service to home sellers

by First National Real Estate Nerang

07 55960055 www.nfn.com.au

Nerang

Advisory Guides

Property Management Service

Relocation Assistance

First National Real Estate has a number of professionally produced advisory guides to assist you

The Nerang First National team also provide an exceptional property management services.

These are available for the following: • Home Buyers Guide • Home Sellers Guide • Property Investment and Management Guide

If you’re looking for a management team that will care for your investment like it was their own, then talk to us. Simply call us on 0755960055 and we’ll explain every aspect of our services.

With the support of Australia’s largest group of agencies it does not matter if you are moving up the road or across the country, there will be a First National office to help.

No matter where you’re moving to, we can assist you with information about your new destination.

Our Performance Guarantee The following Nerang Firstof National and Performance The management FirstService National NerangGuarantee guarantee that if the following service combine with the Real Estate Institute of Queensland’s Standards of Business commitments in the promotion and sale of Code yourofproperty are not strictly completed Practice and the Property Agents and Motor Dealers (PAMD) Conduct to form a Triple Consumer Protection Guarantee. and adhered to, as scheduled, you will be provided with an immediate release from your The management and staff of First National Nerang guarantee that if the following service commitments in the promotion agency and sale ofappointment. your property are not strictly completed and adhered to, as scheduled, you are invited to notify this office at any time during the period, and you will be provided with an immediate release from this agreement.

Combined agency support.

Qualified buyers.

Our entire sales team will inspect your property. It will be “pooled” so that everyone can actively promote your property to all prospective buyers until Sold. Every salesperson will have equal incentive to sell your property, not just the person that lists it.

No “casual lookers”. All buyers will be thoroughly prequalified prior to inspecting your property. We qualify and determine each buyer’s needs, financial status, purchasing limitations and ability to make a decision minimising inconvenience to you.

Factual pricing assessments.

Exposure.

We will provide factual evidence from Valuer General Records, National Data Resource Statistics and our own local market knowledge to support our price range assessment at any time requested. We will provide you with a genuine market value assessment without guesswork, to ensure you get the very best price

In addition to your planned marketing program, we also provide a prominent corporate sign board, highly prominent and spot lighted feature window display, property flyer and internet exposure on 8 leading websites

Written progress reports.

You will be provided with the most cost effective extra marketing options available. Proof of expenditure and copies of advertisements will be provided and all unused funds refunded in full at settlement where prepaid.

You will know you are getting the best price, because you will be kept informed and in tune with the local market activity. You will receive a written progress report on each weeks marketing activity until sold, which will tell you: • Source of enquiries from advertisements, signs, referrals, window display and the Internet.

• Number of enquiries & inspections plus the aggregate number of inquiries/inspections.

• Details of comments & reaction from every buyer that inspects your property.

• Competing properties in the region that have been sold or listed each week .

• Staff comments with recommendations, suggestions & ideas.

• Copies of advertisements for your records & comments.

Feedback.

We will telephone first (at all times possible) to advise of intended inspections. All inspections are supervised and keys security coded for your peace of mind. You will be informed of all buyer interest or reactions, by the inspecting salesperson ASAP after each inspection.

Local agent participation We will invite all agencies with interested prospective buyers, to participate in the sale of your property on a shared commission basis and we will ensure that all such inspections are accompanied by us and all communication is managed by us on your behalf.

Effective marketing options.

Immediate database promotion.

Every member of the sales team will promptly contact and promote your property to all existing buyers registered on standby and all new buyers as they are registered. Salespeople will receive daily computer database printouts matching buyers seeking properties within a price range and locality such as yours.

Neighbourhood promotion.

Statistics show that many property sales occur through “word of mouth”, to people living nearby, or to friends or relatives referred by them. We will promptly make all local residents and absentee owners aware of the opportunity.

Offers in writing.

All offers will be presented in writing on a standard Queensland Law Society and REIQ contract, minimising any risk of your sale not proceeding smoothly to settlement.

Working 7 days per week.

Apart from mandatory holidays, we will maintain extended business hours to capitalise on all buyer inquiries 7 days per week.

Mike Gray, Managing Director

Nerang