WHAT TO EXPECT

Why are we here?

What are the challenges?

W H Y A R E

WHY ARE WE HERE?

NEST – Tourism Innovation Center of Portugal joined forces with Fábrica de Startups to create a diagnostic cycle of Think Tanks aiming to study the Portuguese Tourism market and identify main challenges, needs, and opportunities within the Tourism innovation processes.

Six main vertical areas of the Tourism sector were identified in order to conduct the study, namely: Gastronomy & Restaurants, Hospitality, Tourism Activities, Points of Interest, Wine Tourism and Digital Nomads.

S U R V E Y

Each cycle was divided into 3 steps, firstly a survey, secondly a Think Tank, and thirdly a report.

On the first step, a survey was conducted and distributed through a selected group of specialists who are decision-makers, responsible for defining strategies, and ensuring operational processes within each of the vertical areas. Throughout the survey, we have collected information regarding the main challenges in the sector and the future opportunities regarding innovation, digitalization and sustainability.

For the Think Tank, we have invited a selected group of people, including decision-makers and operational workforce with proven experience in the sector, to participate in a dynamic workshop. The Think Tank was conducted to identify specific internal and external struggles in the sector in order to generate a set of potential opportunities for new products, services and businesses.

This report intends to portrait the results of the fifth cycle of innovation regarding identifying new opportunities for the future of the Tourism sector, mainly, the Wine Tourism segment.