WINE TOURISM

Wines in general are a highly recognized cultural heritage of Portugal with a lot of well -known brands worldwide. Portugal is one of the world’s largest wine producers and exporters and it has its own national brand, Wines of Portugal. It is not surprising that Portugal is elected as one of the destinations of choice for wine tourism activities by tourists from all over the world.

Wine tourism helps to create unforgettable experiences that involve tourists with the local culture, landscape, leisure activities, gastronomy, and wine. Memorable experiences drive tourists’ destination choices and their attitudes at the destination. Therefore, it’s important to look closer at how the sector has been evolving and what are the main struggles to overcome. The customer is becoming more demanding and the sector needs to innovate and improve quality standards in order to assure the future of the businesses in the long term.

Technology is important to help the sector rapidly adapt to new behaviors and trends, without forgetting the tourist is looking for a unique, unforgettable, and personalized experience.

How to create innovative concepts applied to the wine sector to diversify customer segments?

How to improve customer experience to became a worldwide reference in wine tourism sector?

How to increase workforce productivity to guarantee an excellent service to the consumer?