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THE SURVEY
The survey was sent and answered by a group of 51 particular people to make a diagnostic regarding the current situation of the Wine Tourism sector. Among the selected group of people, there were decisionmakers in the Wine Tourism sector, vineyard owners, wine specialists and winemakers. The diversity of the groups was crucial to identify the key challenges across the value chain of the sector.
Most of our invited experts were Portuguese (90%) and 37% were working in Lisbon Region. 47% of our participants on the event are owners of some wine business / brand and 31% works in some wine brand or producer as managers.
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The goal of this survey was to have a qualitative approach to the challenges and opportunities of the sector while shaping the approach during the Think Tank.
The following pages represent the main results of the survey, by pointing out the main challenges, problems, and opportunities.
Over 50% of the participants on the Think Tank are from Lisbon, Oporto and North of Portugal
The majority of the respondents were Portuguese
