DIVERSIFY CUSTOMER SEGMENTS: OPPORTUNITY #1

CHALLENGE #1

MAIN OPPORTUNITY:

COUPLES WITH NO CHILDREN (UPPER-CLASS)

Research

This is the step where customers start looking for the offers available in the market.

MAIN PROBLEM:

When couples are planning their visits they have a hard time selecting their destination due to a lack of information on a centralized location. For Wine Tourists looking for specialized destinations and producers, the information is not easy to find because it is dispersed in many different sites, usually managed by the brands.

SECONDARY PROBLEM:

Producers find it difficult to be available and manage information requests (from visitors and information aggregators).

Create a single platform (website and/or app), transversal to all Wine Tourism offers with all the information aggregated in one single place. Tourists will be able to find information about available services and experiences, location and surroundings, booking options, payment/invoices and rate / review options.