a model such as this could also be a really great solution from a corporate level as a work breakfast solution.” A new way for brands to speak to their customers The new virtual ‘Heinz Brekkie’ is the latest example of Kraft Heinz’s global Agile@Scale transformation. A critical part of this strategy is to use agile consumer listening and insight-based innovation to offer consumers, partners and retailers the products, flavours, formulations and brand experiences they want most. “Virtual brands such as Heinz Brekkie help us to get even closer to U.K. consumers,” says Traynor. “Eventually, we will be able to use this model to test new flavours, pilot innovation and get real-time feedback quickly, so we can be more agile in terms of delivering the very best products and experiences for our consumers and customers.” Heinz Brekkie is one of the many ways Kraft Heinz is approaching its foodservice business differently in the UK, making it a key growth engine for the company. In 2021, it launched Heinz Professional Mayonnaise to strengthen its back of house offering. It also pioneered Table 57, a community for industry chefs to shape the innovation pipeline, and is now exploring ways to bring the flavours & trends of Foodservice to retailers.
JJ Launches ‘My Shopping Lists’ to help caterers to plan ahead Caterers are about to get super organised with a new Shopping List feature on the JJ website and app, designed to help shoppers make great savings by planning ahead.
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hief Technology Officer for JJ Foodservice, Mick Dudley, said, “With the cost of living increasing, planning menus and budgets more carefully has
become even more important.” The Shopping Lists feature allows you to create, save and edit shopping lists in advance, then add them to your basket when you are ready to place the order. The new feature is particularly handy for caterers who need to place different orders on different days. “A restaurant might need a top up of fresh fruit and vegetables mid-week then a bigger order of drinks, meats and poultry ahead of the weekend,” said Mick. Lists can be created from the ‘My Shopping Lists’ tab from the side menu on the website or app. To place the order, simply select the list, add it to your basket and check out. More than 80% of JJ Foodservice sales come from orders placed online and growing. “That’s why we’re always thinking of new ways to improve the online experience,” said Mick.
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Fastfood Professional • August and September 2022
August August and and September September 2022 2022 •• Fastfood Fastfood Professional Professional
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