The right royal way to serve up jolly profitable chips!
T
In challenging times with commodity pricing featuring high, operators need to get creative and diversify the ways in which they operate.
hinking outside the box can add margin with added-
These golden beauties are available in Skin-Off and Skin-On
value items for menus, and reassuring customers of
– and rustic Skin-On offers another great big bonus right now
quality and consistency will keep them coming back.
– Lamb Weston’s research has shown that 60% of customers
Increasingly, consumers’ health and wellbeing
prefer Skin-On chips for the more potatoey taste, satisfying
is important to them, and so is the health of the planet, so
texture and the handmade feel, and will pay more for them!
provenance is important and buying food with low air miles
Skin-On also boasts a lower carbon footprint, making them
is high on their agenda – 46% of diners want locally sourced
around 8% more sustainable compared to Skin-Off chips,
food^.
so operators should feature this on menus too. It would be
More and more are embracing the trend for plant-based
well-received for consumers to know that their local fast
eating, conscious of their carbon footprint and their own
food outlet has made the switch from skin-off to skin-on
health, from vegans and veggies to flexitarians.
In May
because it’s a more planet-friendly choice (1 in 4 consumers
2021, a survey by The Vegan Society revealed 1 in 4 Brits had
choose restaurants or pubs that have strong sustainability
actively reduced their consumption of animal products since
credentials). [Lumina Intelligence Channel Pulse, October
the start of the Covid-19 pandemic and between January
2021]
2020 and 2021; Deliveroo revealed its vegan takeaway orders had shot up by 163%. [Plant Based News January 2021]
As if that wasn’t enough to thrill your customers, The Dukes of Chippingdom are also Vegan-certified, which is another
What could better tick all of these boxes than the humble
way to up your margins; a recent Lumina Menu Tracker study
potato; excellent value, versatile, tasty, filling, cheap and a
(March 2022) found the sales price of Vegan chips was 17%
natural, nutritional goodie bag in a skin?
higher vs regular chips – that’s an instant margin uplift from
There’s no better, simpler, more profitable (and speedy!) way for operators to serve up tasty plant-based dishes to go than with the UK’s favourite side dish – chips!
using The Dukes of Chippingdom. And for those affected by the oil shortage, one more bonus point in favour of using The Dukes is that Lamb Weston
And by partnering with innovative global leader Lamb
chips are produced using rapeseed oil, which is healthier and
Weston, who are leading the way with their ethics and green
more sustainable than other oil substitutes, AND they cook
credentials, their passion and experience mean they deliver
perfectly well in the oven too!
consistent quality, turning potatoes into versatile and hardworking products for you! That includes exciting multiple award winning ‘proper chip’
As The Dukes of Chippingdom are produced in the UK, supply is more reliable and less volatile to price rises than other chip brands that may be imported from, or being
The Dukes of Chippingdom. When it comes to innovation,
producing in, Europe.
Lamb Weston ‘smashes’ it!
distributed feels a lot more dependable and stable right now,
The Dukes of Chippingdom are made with 100% British potatoes, great tasting and proudly sourced and produced
Being British grown, made and
especially with the havoc politics and borders can play in the lives of produce.
right here in the UK, so operators can big up their Britishness
^Lumina Intelligence Study, March 2022
on menus. And remember, those actively seeking out locally-
For innovative ideas, recipes and potato inspiration, head
sourced produce will pay more for it too! Calling out British
over to www.lambweston.eu/uk, call 0800 963962 or email
chips on the menu, or perhaps ‘crafted in Cambridgeshire’
us at salesUK@lambweston.eu
dials up the natively-sourced angle. The Dukes of Chippingdom are THE proper chip. Super tasty, irregularly thick-cut to appear homemade, feathered golden edges, richly rewarding taste, beautifully crispy on the outside (even though they’re non-coated) and fluffy on the inside. 16
Fastfood Professional • June and July 2022
June and July 2022 • Fastfood Professional
16
