Norwegian Seafood Council Launches Campaign to Deliver Sustainability Message
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he Norwegian Seafood Council (NSC) is rolling out an educational programme to help fish and chip shop operators to have more knowledge and information about sustainable fish, and to support them in communicating
this to their customers. Kick-starting the campaign, ‘Fish & Tips: A guide to sustainable frying and business’, is a three-part video series designed to communicate the importance of sustainable fish and business operations, and to provide friers with all the tools they need to communicate to their customers the great value they are getting in every portion. As well as exploring fish origin and produce sourcing, the videos cover topics such a soil management, sustainable staffing and customer communication/marketing. The videos have been created following a recent survey of fish and chip shop operators – carried out by the NSC in partnership with the National Federation of Fish Friers (NFFF)– which revealed that 88% off is hand chip shop owners find the issue of sustainably sourced fish especially important, but the majority struggle to communicate this to their customers 1. Additional research shows that only 24% of those whore
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Fastfood Professional • June and July 2022
June and July 2022 • Fastfood Professional
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