Add profit to your bottom line with these sweet treat ideas, says frozen food supplier Central Foods New data from The NPD Group shows that since the start of the pandemic consumers have spent more than £8.2Bn on treating occasions, accounting for 26% of all spending in the 12 months to February 2021, compared to 18% a year earlier
W
hen motivated by the need for a treat, average spend per person is 10% higher than average.
room for dessert’, knowing a delicious treat is still to come. “To cater for those customers who have smaller appetites or who need a little encouragement to order
We might be nearly at the end of
something sweet, we’d suggest offering mini desserts.
lockdown now, but you can still take advantage of your
Our pre-cut Menuserve desserts, available in a range of
customers’ need for treats – and add extra profit to your
delicious flavours, are extremely versatile. Each portion
bottom line by offering tempting sweet treats to your menu.
can be served as they come or sliced into halves – 50%
“Dessert orders are often driven by impulse – we all
fewer calories but 100% of the flavour! Or how about
know that people eat with their eyes – so display the most
cutting each slice into four smaller portions to serve as
visually attractive desserts and chocolate treats in a chiller
part of a selection of mini desserts or simply as a mini
cabinet or on tent cards or posters and share appealing
treat with a hot drink? These deliciously creamy desserts
images on your social media channels,” suggests Gordon
also just happen to be vegan and gluten-free, so operators
Lauder, MD at Central Foods. “That way, whilst making
only need the one option on menus to serve all customers,
their menu choices, customers can be tempted to ‘save
helping simplify operations and workload. Rather than
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Fastfood Professional • June and July 2021
June and July 2021 • Fastfood Professional
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