Ingredion
Discover a world of plantbased possibilities
The way people eat is changing and the demand for plant-based products is rising fast. Millions of people around the world are turning away from eating animal products. Between 2015 to 2019, new product launches with a plant-based claim increased by a CAGR of 57% globally, shows research by Innova Market Insights. In the same period, launches with vegan claims rose by 22% and vegetarian by 8%.
A
mid this massive growth in
means food manufacturers will need
plant-based burgers and sausages
demand, food and beverage
to formulate nutritious products that
are perennially popular meat
companies have a prime
reflect consumer desire
alternatives, there is a growing opportunity in other
opportunity to meet these needs
for low-fat, -sugar and
and achieve success. In a changing
-salt, but also offer a
world, understanding what
positive health benefit
consumers want is key, so you can
by including good
alternatives, for example.
tap into this global mega-trend and
nutrients such as fibre
With the growth in home
deliver value for your business.
and protein.
snacking since COVID-19
HOW ARE CONSUMER HABITS CHANGING?
HOW CAN YOU CAPITALISE ON
People around the world are
THIS OPPORTUNITY?
increasingly avoiding buying animal-
For manufacturers looking to tap
products. In dairy alternatives,
based products and are actively
into the growing demand for plant-
consumers are exploring beyond
choosing meat and dairy alternatives.
based alternatives, there are a few
non-dairy milk and cheese, looking
An estimated 15% of millennials
key challenges to bear in mind in
for dairy alternative drinks, vegan
are already meat-free and future
order to deliver the maximum ROI
ice cream and spoonable non-
generations are predicted to consume
for your business.
dairy yoghurt.
applications, such as plant-based seafood
lockdowns, there is also
even less, a UK survey conducted in
When consumers reduce the
significant room for growth of plant-based alternative snack
While you balance these
amount of meat and dairy they
challenges, it’s also essential not
eat, they look for alternative ways
to neglect the eating experience
this increase is that consumers are
to get a similar amount of protein
of the final product. With meat
becoming very concerned over
that those foodstuffs can provide.
alternatives, you need to ensure that
the effects their food has on the
Meat and dairy alternatives with
your products have the satisfying,
environment. A recent survey of
front-of-pack claims like ‘source of
meaty texture that flexitarian
meat analogue consumers in the UK,
protein’ can attract health-conscious
consumers are used to. Equally,
Germany and France showed that 63%
consumers who want to ensure
dairy alternatives need to deliver a
of people worldwide were trying to
they still get the nutrients they need
creamy texture and satisfying eating
positively impact the environment day
when cutting down on animal-
experience to win consumer loyalty.
to day. They want their food to do the
based food.
2020 by Censuswide and Finder shows. One of the major factors influencing
To achieve all these aims, you
same. Veganism and reduced meat-
Consumers are often switching to
need innovative ingredient solutions
lifestyles have been shown to be less
meat and dairy alternatives because
and application expertise. Ingredion
detrimental to the environment than
they are concerned about their
has the experience and technical
meat-based diets, thanks to a lower
health and where their food comes
knowledge in meat and dairy
carbon footprint.
from. They want transparency
alternatives to provide the solutions
and providing this can help you
you need. Ingredion’s Plant Possible
accelerated this trend, with consumers
stand out from the competition. A
report explores the ways in which
looking for healthy plant-based
cleaner label – with understandable,
food producers can make the most
products that satisfy. COVID-19 has
recognisable ingredients – builds
of the changing world of plant-
focused consumers’ minds firmly
trust with your consumers and gives
based alternatives.
on personal health and even after
them reassurance that they know
Download the full report now at
coronavirus restrictions end, markets
what goes into their chosen product.
https://go.ingredion.com/plant-
The global pandemic has
around the world could see a boom in
In addition, consumers are
healthier eating – particularly of plant-
looking for variety in their meat
based meat and dairy alternatives. This
and dairy alternatives. While
14 Just Vegan ISSUE 1
based-report. Ingredion – www.ingredion.com
