COLOUR COSMETICS
An enchanting world tour of
colour trends The spring-summer 2021 trends are set to be marked by a true colour explosion. In fashion, designers will go for dramatic floral shades. To show what fitting makeup products could look like, Eckart toured three destinations with interesting stories. What could be more desirable in 2021 than freedom to travel to a colourful destination?
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fter a difficult 2020 in too many
senses, everyone is looking forward to a better 2021, full of positive vibes and energy. For the cosmetics industry, chances are good that after a year of lipstick abstention, consumers will rush to renew the contents of their makeup bags. The spring-summer trends by Eckart, represented locally by IMCD South Africa, offer a preview of what to expect in colour cosmetics in 2021, piquing our curiosity about what is coming.
THE EPHEMERAL MAGIC OF EARLY SPRING Pink, in all its shades, cannot be overlooked during the 2021 spring and summer season. Eckart has chosen Sakura, the Japanese cherry blossom, to inspire its first colour trend for 2021. In March, this wondrous tree turns Japan into a sea of pink and white and resembles the beginning of the Japanese spring. During this time, friends and family get together to picnic in parks and admire the beauty of blooming nature. The cherry blossom is considered a symbol of beauty and ephemerality in Japanese culture. Accordingly, this colour trend is reminiscent of the transient beauty of early spring and covers all shades of pink – from a very light mauve to a lively pink.
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To achieve these delicate colours and romantic effects, Eckart played with combinations of Syncrystal and Mirage effect pigments. The result is a subtle pearlescent shimmer on skin, lips and nails, with an occasional sparkle.
SAKURA IDEAS AND APPLICATIONS The innovative strawberry mochi lip tint in a bold pink colour uses Synafil and Ecofil fillers to deliver opaque matte tinting effects. On the other side, the picnic in the park lip gloss and topper, with a very subtle powdery pink colour, profits from the sparkle of Mirage pigments to stun with its transparent shine. These two lip products can be applied individually or in combination to obtain unrivalled colourful sparkle and gloss. Hanami and cherry blossom are the two eye shadow gels of this concept. They differ in pink tone and lightness and are designed to be combined to achieve an individually suited Applications for trend colour Sakura featuring strawberry mochi lip tint, picnic in the park lip gloss and topper, cherry blossom and hanami eye shadow gels, beautiful spring day body mist, pink blooms coloured cheek powder and nail polishes Kyoto, Tokyo, Osaka, and Yoshino
rosy shade. The long-lasting, water-based formulation also fits in perfectly with the trend for low-solvent formulations. Another goody of this concept is the coloured cheek powder, pink blooms. Easy to formulate with and offering a great effect, a combination of three different Syncrystal pigments provides the skin with a natural healthy glow. While the Ecofil B110 in the mix controls shine on the skin, Synafil S1050 creates a velvet-like skin feel and improves skin adhesion. For the nails this concept foresees four shades: rose, pink, nude and violet. The results are intriguing. The last highlight of this trend concept is the beautiful spring day body mist. This very light, sprayable formulation gives the skin a transparent rosy coloured sparkle. The colour trend Sakura is a homage to the influence of Japanese culture in beauty, yet it is indicated for all skin tones. The different pink shades with different intensities will provide a healthy or romantic touch for day makeup.
