FRAGRANCES & ESSENTIAL OILS
A luxury indulgence that’s accessible to everyone Creating a distinctive fragrance experience for shoppers, Foschini is partnering with Fragrance Boutique to allow South Africans to indulge in internationally inspired fragrances at an affordable price.
W
hen Fragrance Boutique recently announced its partnership with South Africa’s leading fashion
retailer, the Foschini Group, shoppers knew a fragrance innovation was in the air. Launched on 1 October, customers can visit one of 30 Foschini stores nationwide and chat to a fragrance specialist instore. The new Fragrance Boutique stations offer customers access to the familiar scents of luxury fashion houses and brand names, at a fraction of the price tag. Each scent has been perfectly crafted
customers immersing themselves in
to match the notes of internationally known
the fragrance discovery experience. By
fragrances. Using a #number system, the
removing the brand label, customers have
in-store consultant takes the customer
been able to focus purely on the fragrance
through the scent experience to find their
itself – the emotions it can illicit and the
perfect match.
statement they want to convey through
‘We are thrilled to bring our offering to
their scent,’ explains Fragrance Boutique’s
Foschini’s trend-conscious consumer. So
national sales and marketing director,
far, the reaction has been amazing, with
Craig Dippenaar.
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| NOVEMBER/DECEMBER 2019 | P C Review
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