KRING New Practice - Beyond IT Strategy

NEW PRACTICE – BEYOND IT STRATEGY™

BEYOND IT STRATEGY BUILDING RAPID-RESPONSE IT AND DIFFERIENTATING IT CAPABILITIES — FAST AND AGILE

— Enabling IT setups to build fast-acting, customer-centric capabilities and integral IT strategies that help an organisation tackle new agendas stemming from exponential change, uncertainty and disruption.

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NEW PRACTICE – BEYOND IT STRATEGY™

Exponential technological development has led to an accelerating pace of change for all businesses. Some are more exposed than others, but all are feeling pressure to increase competitiveness at the same time as needing to radically adjust – or completely reinvent – their business models.

KRING has developed new concepts, tools and approaches that rapidly and effectively pave the way to solutions that match tomorrow’s challenges by focusing on building key capabilities within the organisation.

Beyond IT Strategy is an introduction to the way KRING works to improve IT departments’ ability to deliver fast-acting, cost-effective, customer-centric measures that enable the organisation as a whole to provide a unique customer experience.

Beyond IT Strategy is one of the building blocks in the KRING New Practice Value Loop – an acceleration concept designed to transform and innovate an organisation’s digital architecture, with the customer as the focal point.

PARADIGMS OF THE PAST In the past, when business functions asked for new, innovative IT solutions to help develop their business, typical answers have been:

1.

In such a context, the delivery of all solutions is urgent – by definition. Nevertheless, the setup should contain a model and forum for prioritisation.

The business function asks the IT

When these solutions have been approved for

function to assist them in developing and

delivery, there must be a new, separate tech-

testing the new solution. The IT function

nical environment ready for setting up and testing

then either answers that they have time

them, and there must be clear procedures for

to help in about six months’ time, or that

embedding these new solutions. Furthermore,

the request needs to be run through the

the overall IT architecture must be ready to receive

IT governance setup, where the next

the new solutions and there must also be an

relevant meeting is many months ahead

effective delivery model. All these areas make up a so-called rapid-response setup.

2.

The business function goes out and sources/purchases an IT product on its

THE NEW PARADIGM IN AN IT STRATEGY CONTEXT

own, without coordinating this with

But what does this mean in the context of

the IT experts

developing a forward-looking IT strategy?

The outcome of these two approaches is normally

KRING’s take on this is that the traditional IT

either very slow implementation of new solutions,

strategy primarily addresses how to ensure stabil-

or the selection of IT products that cannot be

ity and efficiency in the long-term IT setup. This

integrated into the current IT landscape, or are of

is normally in the form of governance models,

a technically poor quality.

project models, goal architectures and so on.

Although these deliveries from an IT strategy are

THE PARADIGM OF THE FUTURE

essential in order to create the right foundation

In the future, the IT functions within a company

for stability and efficiency, KRING believes they

must address this challenge by having capabilities

are no longer sufficient. Two important additional

for delivering a setup for finding, trying out and

areas need to be addressed in the IT strategy of the

delivering new IT solutions at a very rapid tempo.

future:

NEW PRACTICE – BEYOND IT STRATEGY™

1.

Rapid-response setup – This is what has been

2.

Capability development – This is about

described above under “The paradigm of the

developing capabilities in the IT function

future”. In other words, the IT strategy must

in order to match the needs of the future.

address the setup required to deliver new,

This does not only consist of the “rapid

innovative and agile IT solutions fast. Hardly

response capabilities”, but also a broad range

any IT strategies currently address this area

of other capabilities, including agile project execution and vendor management. Very few IT strategies currently address this area.

NEW PRACTICE MATURITY JOURNEY FOR THE IT ORGANISATION ROLE OF IT

ROLE

FOCUS

STAGE 5

BUSINESS INNOVATION FOCUS BUSINESS PARTNERING FOCUS

STAGE 4

BUSINESS ENABLEMENT FOCUS

STAGE 3

SERVICE DELIVERY FOCUS

STAGE 2

PLATFORM FOCUS

STAGE 1

Lower stages consist of non-core IT capabilities and higher stages of core IT capabilities for the “Visionary CIO”

WE CALL THIS APPROACH “BEYOND IT STRATEGY” RAPID RESPONSE

Implementing the setup for delivering new IT solutions fast

CAPABILITY DEVELOPMENT

Developing the IT organisation and its capabilities in order to reach a higher maturity level

LONG TERM

Developing the setup to ensure stability and efficiency in the IT solutions

By addressing these areas, the IT strategy of the

KRING New Practice Value Loop concept, where

future will move towards becoming a “business

customer experience and other drives innovation

strategy for IT” – as opposed to a mere internal

and digitalisation, which in turn feed into driving

strategy within the IT part of an organisation.

a flexible technical platform, which again creates

The concept is an integral part of the overall

unique customer experiences.

For futher information contact: Kim Nielsen Practice Lead, Business Technology mail: kin@kring.com cell: +45 5062 9007

or

Bo Steffan Nielsson Partner, Chief Entrepreneur mail: bsn@kring.com cell: +45 2020 4201

NEW PRACTICE – BEYOND IT STRATEGY™

BUILDING BUSINESS IN A WORLD OF DISRUPTION KRING helps forward-thinking decision-makers and their organisations design, build and co-create new business capabilities that ensure competitive advantage in a world of disruption and uncertainty.

We apply an entrepreneurial New Practice mindset that creates game-changer opportunities via business-focused, technology-driven innovative thinking combined with practical, rapidly deployable tools designed to provide fast, agile responses to changing market conditions and customer preferences.

KRING ™ Ragnagade 7 DK – 2100 Copenhagen Tlf.

+45 7026 0755

Mail info@kring.com www.kring.com

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