NEW PRACTICE – BEYOND IT STRATEGY™
BEYOND IT STRATEGY BUILDING RAPID-RESPONSE IT AND DIFFERIENTATING IT CAPABILITIES — FAST AND AGILE
— Enabling IT setups to build fast-acting, customer-centric capabilities and integral IT strategies that help an organisation tackle new agendas stemming from exponential change, uncertainty and disruption.
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NEW PRACTICE – BEYOND IT STRATEGY™
Exponential technological development has led to an accelerating pace of change for all businesses. Some are more exposed than others, but all are feeling pressure to increase competitiveness at the same time as needing to radically adjust – or completely reinvent – their business models. KRING has developed new concepts, tools and approaches that rapidly and effectively pave the way to solutions that match tomorrow’s challenges by focusing on building key capabilities within the organisation. Beyond IT Strategy is an introduction to the way KRING works to improve IT departments’ ability to deliver fast-acting, cost-effective, customer-centric measures that enable the organisation as a whole to provide a unique customer experience. Beyond IT Strategy is one of the building blocks in the KRING New Practice Value Loop – an acceleration concept designed to transform and innovate an organisation’s digital architecture, with the customer as the focal point.
PARADIGMS OF THE PAST In the past, when business functions asked for new, innovative IT solutions to help develop their business, typical answers have been:
1.
In such a context, the delivery of all solutions is urgent – by definition. Nevertheless, the setup should contain a model and forum for prioritisation.
The business function asks the IT
When these solutions have been approved for
function to assist them in developing and
delivery, there must be a new, separate tech-
testing the new solution. The IT function
nical environment ready for setting up and testing
then either answers that they have time
them, and there must be clear procedures for
to help in about six months’ time, or that
embedding these new solutions. Furthermore,
the request needs to be run through the
the overall IT architecture must be ready to receive
IT governance setup, where the next
the new solutions and there must also be an
relevant meeting is many months ahead
effective delivery model. All these areas make up a so-called rapid-response setup.
2.
The business function goes out and sources/purchases an IT product on its
THE NEW PARADIGM IN AN IT STRATEGY CONTEXT
own, without coordinating this with
But what does this mean in the context of
the IT experts
developing a forward-looking IT strategy?
The outcome of these two approaches is normally
KRING’s take on this is that the traditional IT
either very slow implementation of new solutions,
strategy primarily addresses how to ensure stabil-
or the selection of IT products that cannot be
ity and efficiency in the long-term IT setup. This
integrated into the current IT landscape, or are of
is normally in the form of governance models,
a technically poor quality.
project models, goal architectures and so on. Although these deliveries from an IT strategy are
THE PARADIGM OF THE FUTURE
essential in order to create the right foundation
In the future, the IT functions within a company
for stability and efficiency, KRING believes they
must address this challenge by having capabilities
are no longer sufficient. Two important additional
for delivering a setup for finding, trying out and
areas need to be addressed in the IT strategy of the
delivering new IT solutions at a very rapid tempo.
future:
NEW PRACTICE – BEYOND IT STRATEGY™
1.
Rapid-response setup – This is what has been
2.
Capability development – This is about
described above under “The paradigm of the
developing capabilities in the IT function
future”. In other words, the IT strategy must
in order to match the needs of the future.
address the setup required to deliver new,
This does not only consist of the “rapid
innovative and agile IT solutions fast. Hardly
response capabilities”, but also a broad range
any IT strategies currently address this area
of other capabilities, including agile project execution and vendor management. Very few IT strategies currently address this area.
NEW PRACTICE MATURITY JOURNEY FOR THE IT ORGANISATION ROLE OF IT
ROLE
FOCUS
STAGE 5
BUSINESS INNOVATION FOCUS BUSINESS PARTNERING FOCUS
STAGE 4
BUSINESS ENABLEMENT FOCUS
STAGE 3
SERVICE DELIVERY FOCUS
STAGE 2
PLATFORM FOCUS
STAGE 1
Lower stages consist of non-core IT capabilities and higher stages of core IT capabilities for the “Visionary CIO”
WE CALL THIS APPROACH “BEYOND IT STRATEGY” RAPID RESPONSE
Implementing the setup for delivering new IT solutions fast
CAPABILITY DEVELOPMENT
Developing the IT organisation and its capabilities in order to reach a higher maturity level
LONG TERM
Developing the setup to ensure stability and efficiency in the IT solutions
By addressing these areas, the IT strategy of the
KRING New Practice Value Loop concept, where
future will move towards becoming a “business
customer experience and other drives innovation
strategy for IT” – as opposed to a mere internal
and digitalisation, which in turn feed into driving
strategy within the IT part of an organisation.
a flexible technical platform, which again creates
The concept is an integral part of the overall
unique customer experiences.
For futher information contact: Kim Nielsen Practice Lead, Business Technology mail: kin@kring.com cell: +45 5062 9007
or
Bo Steffan Nielsson Partner, Chief Entrepreneur mail: bsn@kring.com cell: +45 2020 4201
NEW PRACTICE – BEYOND IT STRATEGY™
BUILDING BUSINESS IN A WORLD OF DISRUPTION KRING helps forward-thinking decision-makers and their organisations design, build and co-create new business capabilities that ensure competitive advantage in a world of disruption and uncertainty. We apply an entrepreneurial New Practice mindset that creates game-changer opportunities via business-focused, technology-driven innovative thinking combined with practical, rapidly deployable tools designed to provide fast, agile responses to changing market conditions and customer preferences.
KRING ™ Ragnagade 7 DK – 2100 Copenhagen Tlf.
+45 7026 0755
Mail info@kring.com www.kring.com
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