INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
9 icma magazines th
Call for Entries 9th ICMA. Deadline October 1, 2018. 1
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM MARKETING WITH THE ICMA
The ICMA is also to be a marketing instrument for prize winners. Here you see examples of how winners report on the Awards they have won on their websites and in print media. Trade and specialist media also report on these results. It is always good to throw a positive light on one‘s work both for customers as well as the public at large.
SPH Magazines, Singapore, reports on the awards that the magazines of this publisher have won at ICMA.
ICMA plays a special role in the Germanspeaking world: The results of the ICMA and other competitions are used to create an agency ranking. The number of awards is a quality criterion.
The magazine for advertising and media Horizont reports on the awards for Swiss media at the ICMA. It shows excellent work by Migros, a company that operates supermarkets.
The Spotlight publishing house, which publishes language magazines, reports on its awards at the ICMA in social media channels.
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Edeka SĂźdwest reports on its Award of Excellence for a Sustainability Report.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
Call for Entries 9th ICMA. The ICMA has four categories. This booklet is about the category for magazines. Information on the other categories of the ICMA can be found here: www.icma-award.com About the ICMA – International Creative Media Award The first ICMA only had categories for custom media and corporate books. Later, areas were added for books, logos and magazines. Participation fees are manageable and there are no additional hidden fees for winners. The ICMA is designed as a worldwide competition. Invitations go to more than 4,000 designers, agencies and magazines worldwide.
The participants come from these countries: Traditionally, the ICMA is very well anchored in the German-speaking world. Many submissions to this independent competition come from Germany, Switzerland and Austria. Within Europe, companies, agencies and designers from Belgium, Luxembourg, the Netherlands, Denmark, the Faroe Islands, Iceland, Finland, Great Britain, Ireland, Italy, Slovakia, Romania, Spain, Poland, Ukraine and Greece have participated. Submissions outside Europe came from, among others, Singapore, India, Brazil, Australia, New Zealand, Canada, the USA and Russia. Total: 376 works from 27 countries participated in the 8th ICMA.
Why should I take part in this competition? In the magazine “Page” there was the following quote from a designer about this: “We have been in agreement for some years that there is no cheaper advertising than participation in design competitions. How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?”
Contact International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch, Germany Email: mail@icma-award.com Phone: +49 21 59 91 16 15
Facebook: www.facebook.com/ICMA.international.corporate.media.award
C A L L F O R E N T R I E S I N A L L F O U R C AT E G O R I E S O F T H E I C M A
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM
T H E I C M A AT A G L A N C E
T H E I C M A AT A G L A N C E
9th icma custom media
Call for Entries 9th ICMA: Deadline October 1, 2018. 1
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
9th icda logos + corporate design
9th icma books
Call for Entries 9th ICMA. Deadline October 1, 2018.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C A L L FO R E N T R I E S 9 T H I C DA
9th icma magazines Call for Entries 9th ICMA. Deadline October 1, 2018.
Call for Entries 9th icda. Deadline October 1, 2018. 1
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Download The brochures are available for download here: www.icma-award.com
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E C AT E G O R I E S O F T H E I C M A
INTERNATIONAL CUSTOM MEDIA AWARD
INTERNATIONAL CREATIVE MEDIA AWARD BOOKS
Part One: Custom Media
Part Two: Books
Part Three: Corporate Design
Part Four: Magazines
1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. 1.8. 1.9. 1.10. 1.11.
3.1. Logos NEW 3.2. Logos REDESIGN 3.3. Corporate design Business stationery
4.1. 4.2. 4.3. 4.4. 4.5.
1.12. Concept 1.13. Front pages 1.14. Cover- and cover story 1.15. Typography, layout 1.16. Photography 1.17. Photo reportage 1.18. Visualisation 1.19. Visual story telling 1.20. Alternative story telling 1.21. Infographics 1.22. Illustration 1.23. Print finishing
2.1. Academic works, educational textbooks and schoolbooks 2.2. Children‘s and young people‘s books 2.3. Guides and non-fiction 2.4. Art books 2.5. Photo books 2.6. Book series 2.7. Corporate books 2.8. Innovative book ideas 2.9. General literature
4.6. Concept 4.7. Front pages 4.8. Cover and cover story 4.9. Typography 4.10. Photography 4.11. Photo reportage 4.12. Visual story telling 4.13. Visualisation 4.14. Alternative story telling 4.15. Infographics 4.16. Illustration 4.17. Print finishing
Customer magazines B2B print Customer magazines B2C print Employee media print Annual reports print Image brochures Print catalogues Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online Social media projects
2.10. 2.11. 2.12. 2.13. 2.14.
Book cover Book typography, layout Book illustration Book design Print finishing
Participation fee
160 Euro, 180 $ US, 140 £ 080 Euro,090 $ US, 70 £ 040 Euro,045 $ US, 35 £ Participation in this category is free when you take part with an entry in a red or orange labeled category.
Magazines print Trade Magazines print Magazines online Trade Magazines online Social media projects
THE OBJECTIVES OF THE COMPETITION The objectives of the competition: Exchange of creative ideas. There are competitions in a lot of countries on corporate media, books, corporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange of ideas at the international platform. This is why the call for entries is send to more than 9000 designers, custom media specialists, book publishers and magazines worldwide. Further objectives of the competition: Disclosing trends: The results of the competition give everyone the opportunity to classify his or her object in international comparison, and to quickly execute optimisation measures for his or her own product. Impact outwardly: Winners report intensively on the Awards they have won, on their websites and in print media. They thus underscore their standards of quality and at the same time get involved in their own advertising. Think tank: Publication of the winners in the ICMA‘s Almanac and on www.icma-award.com promote their own creativity.
C O N TA C T International Editorial-Design & Research Forum Norbert Küpper Germany nkuepper@icma-award.com
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Claudia Eustergerling Luxembourg claudia@eustergerling.lu
Christian Baun Denmark christian@logodesign.dk
Rodrigo Faustino Brazil rodrigo@commgroup.com.br
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E J U RY O F T H E 8 TH I C M A
The jury of the 8th ICMA (from left):
Katharina Reitan, Media Training, Vienna Meike Quentin, CEO, Das Amt, Kiel Prof. Eberhard Wolf, Art-Director, Luxemburger Wort Nadja Zobel, Art-Director, Mareverlag, Berlin Michael Adams, Editorial-Design, Switzerland Claudia Eustergerling, Claudia Eustergerling Design, Luxembourg Christian Baun, logodesign.dk, Copenhagen Ilga Tick, Creative Director, Gala, Hamburg Pim Nap, Creative Director, Studio Piraat, The Hague
Members of the jury are not allowed to judge their own entries. The jury for the 9 th ICMA will be similarly constituted.
S TAT I S T I C S Statistics 376 publications from 27 countries participated in the 8th ICMA. The following awards were given:
8th ICMA Participants Gold Awards Silver Awards Bronze Awards
376 28 39 26
7th ICMA
6 th ICMA 5th ICMA
4th ICMA
3th ICMA
2th ICMA
1th ICMA
419
411
364
389
226
214
194
40
39
27
21
10
10
7
41
45
25
25
11
9
5
31
31
22
16
12
7
7
as well as awards of excellence
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM PA R T I C I PAT I O N I N T H E C AT E G O R Y F O R M A G A Z I N E S
Schedule: Contest period: You can submit work created between September 1, 2017 and September 30, 2018. Start submission phase: September 1, 2018
Gold Award We hereby honour
Archiduc · Maison Mod erne with the icma Gold Award for exemplar y design and concept in the category
Magazines print Art, Architecture, Design and Music
376 publications from 27 countries parti Media Award. The competition cipated in the eighth icma – International Creative has been founded in the International Editorial-Des 2010 and is organized ign and Research Forum, by Germany. The competition the exchange of creative aims to support ideas at the international platform. Awards of Excellence are given in this categories: customer magazines B2B, customer magazines B2C, employee media, image brochures, books, annual reports, logos, corporate design, cover and coverstory, magazines, trade magazines, typography, photography, photo-report, visual alternative storytelling, storytelling, visualization, infographics, illustration, online and crossmedia.
Ilga Tick Creative Director, Gala Hamburg
Pim Nap Creative Director, Studio Piraat Den Haag
Deadline: October 1, 2018 Extension of time: Up to October 10, 2018 For late entries, a fee of 20 % will be charged. At 160 euros, the delay fee is 32 euros. November 30: On November 30 the list of winners will be prospectively published on the website www.icma-award.com
Nadja Zobel Art-Director, mareverlag Berlin
Christian Baun Logodesigner, www.logodesign .dk Copenhagen
Meike Quentin General Manager Das Amt, Kiel
Michael Adams Editorial Design Zurich
Katharina Reitan video. blogging. wording. training. Vienna
Claudia Eustergerling Claudia Eustergerling Design Luxembourg
Eberhard Wolf Art-Director, Luxemburger Wort Luxembourg
The certificate The certificate shows the publication that has won, the category and at the bottom the signatures of each member of the jury. What Awards are there? There are Awards in Gold, Silver and Bronze. There are, moreover, Awards of Excellence, presented for outstanding individual performance.
Registration fees: 160 euro per magazine. Participation in green marked categories is free when you take part with an entry in a red labeled category. Student work: Student work can participate in all categories of the competition. Half of the regular fees is payable for student assignments. Payment: Ask for an invoice under this e-mail address: mail@icma-award.com To write the invoice, we need the number of submissions and the precise address of your company. When in doubt, simply ask your accounting department for the right address.
Until December 15: In December, all participants are informed of their results by e-mail.
For companies within the European Union: We need the Value Added Tax ID of your company (VAT Registration Number). If you don‘t have a VAT number, please specify. It is not a problem.
Until January 31: The certificates are sent by e-mail.
After requesting an invoice, you will receive it by e-mail, usually within 24 hours. Make the payment by bank transfer on the account mentioned in the invoice. Payment can also be made with Paypal or credit card via the website
Categories of the magazine competition
The following documents are needed for participation:
4.1. Magazines print 4.2. Trade Magazines print
Two different printed issues are needed, e.g. issues 1 and 3 2018.
PDFs of both publications, all pages. Attach PDFs on CD, DVD or USB stick.
4.3. Magazines online 4.4. Trade Magazines online
The online prospectuses must also be accessible online. Give five accesses, activated until 31.12.
You can describe the respective project with the aid of screenshots and short explanations.
4.5. Social media projects
The social media projects must also be accessible online.
You can describe the respective project with the aid of screenshots and short explanations.
These are subcategories to which you can even submit parts of your publication.
PDFs of parts of a publication to be entered in subcategories are needed.
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4.6. 4.7. 4.8. 4.9. 4.10. 4.11. 4.12. 4.13. 4.14. 4.15. 4.16. 4.17.
Concept Front pages Cover and cover story Typography Photography Photo reportage Visual story telling Visualisation Alternative story telling Infographics Illustration Print finishing
Send a publication for each subcategory in which you would like to enter. Mark with post-its the pages that you want assessed. You can submit a maximum of 6 works per subcategory. For example, 6 front pages, 6 cover and coverstories, 6 photo reportages, etc. Publication period: September 1, 2017 – September 30, 2018.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM PA R T I C I PAT I O N I N T H E C AT E G O R Y F O R M A G A Z I N E S
1. The entry form for each publication must be completed in any case. You will find it on the last page of this brochure. Download the participation form: www.icma-award.com It can be filled out on the screen.
Online categories: Fill in the entry form and give us a link to the website. Send the completed form to this e-mail address: mail@icma-award.com.
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In the online categories you get an e-mail to confirm the receipt of your submission.
2. Print categories: Two different magazines should be sent per submission, e.g. Issue 1 and 3 2018. This gives the jury a better overview of the concept and design of the magazine. The payment is 160 euros for both submissions together. Add the entry form to each submission. Pdfs from both publications are needed, all pages. Pdfs can be attached to a CD, DVD or USB stick. It is sufficient if the Pdfs are suitable for a picture in a height of about 10 cm. The Pdfs are only used when the publication is awarded. If you are participating in multiple projects, it is best to send them all together in a single package.
2. 3. In subcategories, such as front pages, cover and cover story, photography, photo reportage, etc. 6 works can be submitted per magazine and per category. This work can be taken out of various issues of the magazine. Period September 1, 2017 – September 30, 2018.
4. Please send all submissions well packaged to:
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ICMA c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch Germany
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .1 . M A G A Z I N E S
Esse · Arts + Opinions Les éditions esse, CN Silver Award
In the magazine category there are these subcategories: 4.1.1. Art, Architecture, Design and Music 4.1.2. Car and Transportation 4.1.3. Film and TV 4.1.4. Travel and Photography 4.1.5. Computer and Technology 4.1.6. Parents and Education 4.1.7. Women and Fashion 4.1.8. Children and Youth 4.1.9. Food and Drink 4.1.10. Garden and Hobby 4.1.11. Men and Sports 4.1.12. Lifestyle and Fun 4.1.13. Advisor 4.1.14. Non-Profit, Associations, Institutions 4.1.15. Politics and Science 4.1.16. Economy and Finances 4.1.17. Magazines in General It is possible that not enough submissions will be made in all categories. Then the jury will do another splitting.
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Magazines: „esse arts + opinions“ is published in Montreal, Canada. The journal is bilingual and deals with contemporary art. The jury said: Minimalist consistent design. Unpretentious layout.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .1 . M A G A Z I N E S
The Peak Selection, No 17 SPH Magazines Pte Ltd, Singapore, SG Silver Award
Magazines: “The Peak Selections Gourmet and Travel” is the subject of this magazine from Singapore. According to this motto, the topics food and travel are treated. Pages with many small elements are contrasted with generous double pages. It is a pleasure to leaf through and read this magazine.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 2 . T R A D E M A G A Z I N E S P R I N T
viactiv · NOW-Medien GmbH & Co. KG, D Silver Award
Trade magazines print: “Viactiv” is the newspaper of a health insurance company. It is published in tabloid format and printed on newsprint. A special focus is on the journalistic presentation of medical content. Many journalistic styles are used: reports, interviews and comments. Alternative storytelling through small infographics and tables is also often in use..
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .4 . T R A D E M A G A Z I N E S O N L I N E
effzett, Forschungszentrum Jülich · SeitenPlan GmbH, D http://effzett.fz-juelich.de/2-17/ Award of Excellence
Trade magazines online: “effzett” is a cross-media journal of Forschungszentrum Jülich. The website is in tile design. Each topic has a picture, followed by the headline and a sub-headline. On the start page of each article is the headline and header. This is followed by the bodycopy in a typeface with serifs. The small arrows left and right at the edge allow to navigate forwards or backwards at any time. Overall, a very functional solution with easy-to-read fonts. Forschungszentrum Jülich conducts interdisciplinary research in the field of health, energy, environment and information. With around 5,800 employees, it is one of the largest research institutions in Europe.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 6 . C O N C E P T
Q-Magazin Dagmar Reiche, designreiche, D Gold Award
Concept: The “Q-Magazin” was created as a thesis after a two-year further education. The idea: to develop a magazine that focuses on just a single letter. The jury says: “Exceptionally courageous, creative and surprising staging. Excellent in idea, implementation and print finishing.“
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 6 . C O N C E P T
Migros Magazin MigrosGenossenschaftsbund, CH Bronze Award
Concept: The jury is impressed by the concept of the JS magazine, because it is no easy task to reach young soldiers with “official” media. The clever mix of private and business topics makes up the appeal of JS Magazine. Example Issue 11/2016: “What nobody else talks about” is the headline. Topic: Military priests explain how they talk to soldiers about killing. The story is visually presented with illustrations. JS Magazin Gemeinschaftswerk der Evangelischen Publizistik gGmbH, D Bronze Award
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 7. F R O N T PA G E S
Deutsch Perfekt, Ecos, Écoute, Adesso, Business Spotlight, Spotlight Spotlight Verlag, D Award of Excellence
Front pages: The Spotlight publishing house in Munich publishes language magazines. For all his titles a series cover was developed. The question is always: “What is ... Italian, American, German, etc.” The series is typographically varied, because each language gets its own typography. The white background signals purity and truth. In addition, on the newsstand a white title is more noticeable than a darker one.
E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 8 . C O V E R A N D C O V E R S T O R Y
Amnesty Journal Schrenkwerk, D Award of Excellence
Cover and cover story: Theme of this cover story: The fight for human rights under Donald Trump. The front page consists of post-its with comments from citizens on the election of Donald Trump. The story starts inside with a double page showing an inverted US flag. Very good: The topic is divided into different texts, each of which is kept on a double page or more. Headlines always provide new entry points for the readers.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 8 . C O V E R A N D C O V E R S T O R Y
chrismon Hansisches Druck- und Verlagshaus GmbH, D Gold Award
Cover and cover story: chrismon gets gold in the category photography for cover and cover story about superheroes. They are fundraisers for the homeless and dressed up as superheroes. The jury praised the wellstaged photo reportage.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 . 9. T Y P O G R A P H Y · L AYO U T
El Canon TAU Diseño, ES Award of Excellence
Typography, layout: The almost square format becomes an elegant landscape format when you open the magazine. The combination of pages with text and pages with black and white photos is very well done. The image editing in the detail photos of the dancers is excellent.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .1 0 . P H O T O G R A P H Y
mare 122 mareverlag GmbH & Co. oHG, D Gold Award
Photography: The preface to this picture section states: “Nothing is as varied as the sea. Ray Collins is dedicated to taking pictures of waves. And lets us share in their breathtaking beauty.” The layout is very quiet: On three pages, one image is passed over the double page, on the other four pages two images are arranged diagonally offset. An accompanying text is only on the third page. Overall: The photos are presented perfectly.
Ripples Dünung Der australische Fotograf Ray Collins, geboren 1982, lebt in dem Küstenstädtchen Thirroul bei Sydney. 2007 kaufte er sich seine erste Kamera, um seine Freunde in der Freizeit beim Surfen zu fotografieren. Als Firmen in aller Welt auf ihn aufmerksam wurden, gab er seine Arbeit in einer Kohlemine auf. Seither gehört er zu den bedeutendsten Surffotografen weltweit.
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mare No. 122, Juni/Juli 2017
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .1 3 . V I S U A L I Z AT I O N
Lebensmittel Zeitung Deutscher Fachverlag, D Award of Excellence
Visualization: The “Lebensmittel Zeitung” from Deutscher Fachverlag stands out for its concise visualization of topics: A vegetarian bratwurst is marked with the green flag “Veggie”. Health guards criticize sugar consumption. “Under pressure” is the title and a piece of sugar cubes is put into a screw clamp. Mealworms in a test tube visualize that supermarkets like Coop Switzerland offer these exotic delicacies. Chinese lanterns and a decorative frame visualize the topic of China: Chinese cook less and less. They visit restaurants or order their food online. Jury statement: The visualization of topics stands out in their bold and surprising presentation and distinguishes the “Lebensmittel Zeitung” very strongly from other publications in the segment of specialist journals.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM E X A M P L E S 8 T H I C M A · C AT E G O R Y 4 .1 5 . I N F O G R A P H I C S
Migros Magazin MigrosGenossenschafts-Bund Award of Excellence
Infographics: “The life of a banknote” is the title of this infographic. The little yellow numbers lead the readers from one production step to the next. In the middle of the page is the last station: damaged banknotes are burned. Clear reader guidance, infographic in a contemporary style.
Migros Magazin MigrosGenossenschafts-Bund Award of Excellence Infographics: Facts and figures about Christmas are collected here on a double page. At the center is a sled loaded with children’s wishes from 1900 to the present day. On the left is the teddy bear, which was very popular in 1902, 1949 Lego, 1959 Barbie, 1974 Playmobil, 1994 Playstation and 2010 iPad. In the centre of the sled is a bar chart that deals with gift vouchers. Smaller graphics are arranged around the main motif.
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INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
Imprint Publisher: International Editorial-Design & Research Forum · Norbert Küpper · Gutenbergstr. 4 · 40670 Meerbusch · Germany Email: info@icma-award.com · Phone +49 21 59 91 16 15
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