INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
Deadline: 1st October, 2016 All categories are accessible for student assignments.
INTERNATIONAL CORPORATE DESIGN AWARD
Call for Entries 7th ICMA: Corporate Design.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
T H E C AT E G O R I E S
INTERNATIONAL CUSTOM MEDIA AWARD
INTERNATIONAL CREATIVE MEDIA AWARD – BOOKS –
Part One: Custom Media
Part Two: Books
Part Three: Corporate Design
Part Four: Magazines
l 1.1. Customer magazines B2B print l 1.2. Customer magazines B2B online l 1.3. Customer magazines B2C print l 1.4. Customer magazines B2C online l 1.5. Employee media print l 1.6. Employee media online l 1.7. Annual reports print l 1.8. Annual reports pnline l 1.9. Custom media for iPad/tablet l 1.10. Image brochures l 1.11. Print catalogues
l 2.1. Academic works, educational textbooks and schoolbooks l 2.2. Children‘s and young people‘s books l 2.3. Guides and non-fiction l 2.4. Art books l 2.5. Photo books l 2.6. Book series l 2.7. Corporate books l 2.8. iPad and tablet books l 2.9. Innovative book ideas l 2.10. G eneral literature
l 3.1. Logos l 3.2. Corporate design Business stationery l 3.3. Corporate design manuals l 3.4. Type design
l 4.1. Magazines print l 4.2. Magazines online l 4.3 Magazines for iPad/tablet l 4.4. Trade Magazines print l 4.5. Trade Magazines online l 4.6. Trade Magazines for iPad/tablet
l 1.12. Concept l 1.13. Front pages l 1.14. Cover- and cover story l 1.15. Typography, layout l 1.16. Photography l 1.17. Photo reportage l 1.18. Visualization l 1.19. Visual story telling l 1.20. Alternative story telling l 1.21. Infographics l 1.22. Illustration l 1.23. Print finishing
l 2.11. Book cover l 2.12. Book typography, layout l 2.13. Book design l 2.14. Print finishing
Participation fee
l 150 Euro, 1 65 $ US, 135 £ l 075 Euro,080 $ US, 60 £ l0 35 Euro,030 $ US, 30 £ l Participation in this category is free when you take part in a red or yellow labeled category.
l 4.7. Concept l 4.8. Front pages l 4.9. Cover and cover story l 4.10. Typography l 4.11. Photography l 4.12. Photo reportage l 4.13. Visual story telling l 4.14. Visualization l 4.15. Alternative story telling l 4.16. Infographics l 4.17. Illustration l 4.18. Print finishing
T H E J U RY
The jury of the sixth ICMA (from left): n Jörg Hunner, Crain Communications, D n Ilga Tick, Art-Director, Gala, Hamburg, D n Birgit Leifhelm, Diplom-Designer, Editorial Design, Coop Presse, CH n Meike Quentin, General Manager “das AMT”, Kiel, D n Christian Baun, Art-Director GreyWorks, Kopenhagen, DK n Norbert Küpper, Organizer of the ICMA, Meerbusch, D n Michael Adams, Editorial Design, Zurich, CH n Reinhard Sorger, Creativ-Director, Publicis Erlangen, D n Hiltrud Thöne, Thöne Editorial- und Kommunikationsdesign, D n Katharina Reitan, Journalist, Copywriter, PR Blogger and Video Editor, Vienna, A n Eberhard Wolf, Professor visual communication, Munich, D Members of the jury are not allowed to judge their own entries.
Especially quiet Venue: The Jury met in a former convent in Dusseldorf.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E
ICMA for Corporate Design. The ICMA has four categories. This booklet is about the category for clogos and corporate design. Information on the other categories of the ICMA can be found here: www.creative-media-award.com
The objective of the comeptition: Exchange of creative ideas. There are competitions in a lot of countries on corporate media, books, corporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange of ideas at the international platform. This is why the call for entries is send to more than 9000 designers, custom media specialists, book publishers and magazines worldwide. Further objectives of the competition: n Disclosing trends: The results of the competition give everyone the opportunity to classify his or her object in international comparison, and to quickly execute optimisation measures for his or her own product. n Impact outwardly: Winners report intensively on the Awards they have won, on their websites and in print media. They thus underscore their standards of quality and at the same time get involved in their own advertising. n Think tank: Publication of the winners in the ICMA‘s Almanac and on www.creative-mediaaward.com promote their own creativity. What Awards are there? There are Awards in Gold, Silver and Bronze. There are, moreover, Awards of Excellence, presented for outstanding individual performance, for example, for the cover and cover story, photo reportage, illustrations, infographics or the concept of a publication as a whole. Statistics. 411 publications from 17 countries participated in the 6th ICMA. The following awards were given: n 39 Gold Awards (5th ICMA: 27) n 45 Silver Awards (5th ICMA: 25) n 31 Bronze Awards (5th ICMA: 22) n as well as Awards of Excellence
Why should I take part in this competition? In the magazine “Page” there was the following quote from a designer about this: “We have been in agreement for some years that there is no cheaper advertising than expensive participation in design competitions. How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?” Take a look at the websites of well-known designers or large advertising agencies: Almost always you will find a category for competitions, in which they have successfully competed. The ICMA really is a world-wide competition. Winners can advertise with it and show they also work successfully against international competitors.
Call for Entries 7th ICMA INTERNATIONAL CREATIVE MEDIA AWARD BOOKS
INTERNATIONAL CUSTOM MEDIA AWARD
International Competition for Custom Media, Books, Corporate Design and Magazines Deadline: October 1, 2016 International Editorial-Design & Research Forum · N. Küpper · Gutenbergstr. 4 · 40670 Meerbusch · Germany · Phone: +49 (0) 21 59 91 16 15 · E-Mail: mail@creative-media-award.com
You can find the Call for Entries for the ICMA also here: www.creative-media-award.com Competition time schedule: You can submit work created between September 1, 2015 and September 30, 2016. Deadline: October 1, 2016 Extension of time: Up to 10 th October 2016 Participation fees n In most categories, the fee is Euro 150; n in the book category, the fee is Euro 75; n in the logo category Euro 35 per logo entered. n Half of the regular fees is payable for student assignments. Announcement of the winners: On 30th November the list of winners will be prospectively published on the website www.creative-media-award.com
Even minor design offices have good chances. When you thumb through this brochure, you will readily see that even minor design offices have very good chances. Fees for participation are reasonable, and there aren‘t any hidden costs. If you have won an Award, you will not be getting any further invoices, such as, for example, for printing cost contributions for an almanac. Why do you have to pay a fee to participate? The competition is completely independent; it is not paid for by any company. Some costs are incurred to enable the competition to get off the ground. This is why a participation fee is levied: n The invitation announcement must be translated and printed. n There are postal charges for mailing the announcements. n There are the rental charges for the conference rooms for the Jury meetings. n The Jury works on a voluntary basis, however, the board and lodging as well as the travel expenses of the members of the Jury should at least be paid for. n Expenses are incurred for the website, for publications about the events, and for disseminating press information. n The document awards for the prize winners must be produced and dispatched by e-mail. This involves a great deal of work which, of course, has to be paid for. Compared to other contests, the participation fee at the ICMA is very low.
From which countries the submissions come from? Traditionally, the ICMA is very well positioned In December, all participants are in the German-speaking world. A great deal of informed of their results by e-mail. presentations for this independent contest come from Germany, Switzerland and Austria. Within Europe, designers, inter alia, from Denmark, Finland, Belgium, This brochure provides an overview. Portugal, Slovakia and Hungary have taken part. Outside Europe, But a few of the winner pages can be shown in this brochure. submissions were also received from Singapore, India, Australia, All the winner pages are reproduced in the Almanac that is New Zealand, Canada, USA and Russia. published as a DVD. Contact International Editorial-Design & Research-Forum, c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch · Germany www.creative-media-award.com · e-mail: mail@creative-media-award.com · Phone: +49 21 59 91 16 15
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM MARKETING WITH THE ICMA
The ICMA is also to be a marketing instrument for prize winners. Here you see examples of how winners report on the Awards they have won on their websites and in print media. Trade and specialist media also report on these results. It is always good to throw a positive light on one‘s work both for customers as well as the public at large.
“Migros Magazin”, Switzerland, received two Awards: For the special issue on the subject of “Neighbours” and the dossier “Islam”.
The advertising agency “Attacke” received an Award for Corporate Design for a campaign for a new cafe-restaurant.
”Harper‘s Bazaar Singapore“ reports on the Awards the magazine won at the 6th ICMA.
Students of the Werbe Design Akademie (Advertising Design Academy) Innsbruck are pleased about the Award for their magazine “shortcut”.
In its printed edition, the editors of “Musikfreunde” (Music Friends), Vienna, report on the Awards of Excellence this magazine has won on an entire page.
Synsation Brand Design, Australia, reports on the Awards for the Visual Identity of the Faculty for Arts & Social Sciences of UNSW (University of South Australia).
The newspaper “Vyborg Nyt”, Denmark, reports on the Award for Esben Skougaard for the Corporate Design of the company MAD.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM PA R T I C I PAT I O N I N T H E C AT E G O R I E S O F C O R P O R AT E D E S I G N
3. Corporate design, business stationery. In the category for business stationery, the entire range of stationery can be submitted, but only as Pdf, not with original examples. In the category business stationery, subcategorisation is provided according to branches or company size.
Participation in the categories for corporate design and logo:
Participation fee in the categories for business stationery and logo:
Submissions in this category may only be sent as Pdf and by e-mail
Category 3.1. For each logo, the fee is 35 Euro.
Please lay out horizontal-formated tableaus. If the business stationery is comprehensive, it may well be 20 tableaus you‘ll be submitting.
Category 3.2., 3.3. and 3.4. For every corporate design, Corporate Manual and type design, the fee is 150 Euro.
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The name and logo has been inspired by traditional Japanese art and language. The name “Yatai” means street kitchen. The portrait has been inspired by the “kokeshi” mascot doll, and the origami art has influenced the geometrical shape of the logo. The bright colours refer to modern Tokyo street life. Jens Rahbek is best described as a passionate, charismatic, optimistic and very warm person and the logo is an abstract portrait of him.
1. In the top section are examples of the corporate design.
2. At the bottom are explanations in English language.
In the category for logos, only the logo concerned is admissible plus an explanation, which is to say no examples of application. Send your submission to: mail@creative-media-award.com We will confirm receipt of your submission by e-mail.
Marketsquare Antonigade 11 1106 Copenhagen Denmark cfh@marketsquare.dk
3. Underneath there is your address on each page.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 .1 . L O G O S
3.1. Logos. Each year a wide variety of new logos is designed. Also well-known trademarks are redesigned. All this logos are judged in this category. The jury will undertake a breakdown of the entries. This may be according to branches or, for example, according to the company size.
Schlossgut Lüll, Stanislaw Lewicki, Jonas Weber, D, Gold Award
News, six-six.com, SIX-SIX Pte. Ltd. Singapore, SG, Award of Excellence
Stiftung Offshore Windenergie, Studio Good, D, Gold Award
Reimer Legal, Scandinavian Branding A/S, DK, Silver Award
GerES, Deutsche Umweltstudie zur Gesundheit (GerES), Studio Good, D, Award of Excellence
Challenge Day, Peter Vasvari, H, Silver Award
MAD, Esben Skougaard, DK, Bronze Award
The Pet Pack, Se ha ya mamá, ES, Bronze Award
Löffler Security Systems, Eustergerling Design, LUX, Bronze Award
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N
YATAI, Marketsquare, DK, Silver Award YATAI are Japanese restaurants in Denmark, where authentic Japanese food is offered. The logo and many packagings are reminiscent of Origami, the Japanese paper-folding technique.
Malerbetrieb Frank Görlitz, Süllwald Grafikwerk, D, Gold Award This work has already been awarded in an earlier ICM Award. It shows very nicely that even small companies – here a painting company – can have sophisticated corporate design. The idea of using colored strips is varied very well.
Hotel Jagdschloss Kranichstein, Hennies Kommunikation, D, Award of Excellence The Hotel Jagdschloss Kranichstein has a very elegant appearance. This is achieved with the restrained color scheme. The hunt is visualized by the silhouette of a deer.
The corporate design has many elements: logo, t-shirts, shop design, packagings, advertising materials, web design and more. The agency Marketsquare is a company of Berlingske, a newspaper publisher in Copenhagen.
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . B U S I N E S S S TAT I O N E R Y
3.2. Business stationery. Envelopes, letterheads, invoice forms, business cards, etc. – they are the classic tools of corporate communications, which are judged in this category. Note: All examples of corporate design of a company form together one single entry. A single fee of 150 Euro will be charged for each business stationery, regardless of the number of examples that are entered.
MAD, Esben Skougaard, DK, Silver Award
Special: Corporate design in the cultural field. Theatre, drama, ballett, concert halls, festivals – all these event organisers frequently have an excellent corporate design. This is why at the 7th ICMA there will be a special subcategory.
happs, Lana-Mariesa Schütt, D, Gold Award
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . B U S I N E S S S TAT I O N E R Y
JOSI Café & Food, Attacke Werbeagentur, D, Award of Excellence
“Josi” is the name of a new restaurant. Part and parcel of Corporate Design – besides the logo, typography and colours – is also the person Josi, who is shown in flyers, brochures and on posters. The advertising slogans are ambiguous: “Josi‘ll do it for you as of middle August”, “You‘re itching for it as well!” or “With the lot – and hot”.
An award in Bronze went to HairGroup AG, for the brand “SuperCut”. The design comes from Ricarda Süllwald, Teamwerk2, Bielefeld. The work is very practical and can be constantly implemented in extended fields of application.
SuperCut, HairGroup AG, Teamwerk 2, Ricarda Süllwald, D, Bronze Award
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 3 . C O R P O R AT E D E S I G N M A N U A L S
3.3. Corporate design manuals. Good corporate design always needs a design manual, where all details are listed. This new sub-category has been set up specifically for these manuals.
M Industrie, Migros-Genossenschafts-Bund, CH, Award of Excellence
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM BOOKS ABOUT EDITORIAL DESIGN
ICMA Five About the yearbooks: n The DVD contains the book in English language. n Each yearbook has over 1000 pictures.
ICMA Six Easiest way to order: www.creative-media-award.com n DVD at a price of 35 Euro. n Shipping within Europe is included.
Newspaper Design and Reading Research This book aims at showing the extended potentials the printed newspaper has today to stand their ground with readers, and set themselves apart from other media. This book is based on research into reader behaviour. To this end, an eye-tracking camera is employed that documents behaviour when a newspaper is read. The results enable us to deduce what the reader-friendly newspaper should look like. The redesigning projects shown in this book are orientated on the research results documented at the end of this book.
ISBN 978-3-00-048575-6 Publisher International Editorial-Design & Research Forum 200 pages, size 23.0 x 32.5 cm thread sewing, hardcover 49,50 Euro, 40 ÂŁ UK Easiest way to order: www.amazon.co.uk
INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E PA RT I C I PAT I O N F O R M
Imprint Publisher: International Editorial-Design & Research Forum · Norbert Küpper · Gutenbergstr. 4 · 40670 Meerbusch · Germany Email: info@creative-media-award.com · Phone +49 21 59 91 16 15