INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM
A
E Y EAR E
DE
F SIGN O
Part One: Corporate Media
Part Three: Corporate Design
1. 2. 3.
5.1. Company Logos 5.2. Corporate Design 5.3. Type Design
YEAR HE
AR YE E
TH
M
NA
L
A
AG
F AZINE O
Part Four: Magazines
4.1. General Literature 4.2. Academic Works and Educational Textbooks 4.3. Schoolbooks 4.4. Children‘s and Young People‘s Books 4.5. Guides and Non-Fiction 4.6. Art Books 4.7. Photo Books 4.8. Book Series 4.9. Corporate Books 4.10. iPad and Tablet Books 4.11. innovative Book Ideas
06. 07. 08. 09.
Magazines Customer Magazines B2B Customer Magazines B2C Trade Magazines
INTERNATIONAL CREATIVE MEDIA AWARD
IV
T
Part Two: Books
EA
OK OF
RN ATION
CR
I
BO
TE
VE
AT
E
N
CRE ATI
CRE
INTERNATIONAL CREATIVE MEDIA AWARD BOOKS
V
A
T
RN ATION
I
TE
AT I O
L
N
L
I
Employee Media Image Brochures Annual Reports
IN
RN TE
YE
T
MEDIA OF
AR
I
YEAR
E
T
H
RN ATION
L
RA
R
TE
TE
CORPO
CORPO
A
N
E
E
A
H
RN ATION
T
TE
N
L
I
The categories:
ME
DIA OF
TH
Categories for Corporate Media as well as for Magazines 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 21.1. 22.
Front Pages Cover- and Coverstory Typography Photography Photo Report Visual Storytelling Visualization Alternative Storytelling Infographics Illustration Print Finishing Online and Multimedia Data Journalism iPad and Android Apps
International Editorial-Design & Research Forum c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, Germany Phone: +49 (0) 21 59 91 16 15 E-Mail: mail@creative-media-award.com
Call for Entries 5th ICMA Deadline: October 13, 2014
The ICMA has established itself well The winners report intensively on awards they have won in their print media and on their websites. Specialized media also report on the results of the competitions.
An international competition for corporate media, books, corporate design and magazines The first ICMA was held in 2010. 194 publications took part in the first competition, 214 in the second, 226 in the third and 389 in the forth. In this year the ICMA is divided in four parts: Corporate Media: ICMA International Corporate Media Award Meaning employee newspapers and employee magazines as well as image brochures and annual reports. Books: ICMA Books Books are in this category. There are eleven subcategories. Included here are also books for iPad and Tablets. Corporate Design: ICDA International Corporate Design Award This category is about company-logos, business-stationary and type-design. Creative Media: ICMA International Creative Media Award This category is about magazines, journals, customer magazines B2B and B2C. ICMA student award Student projects are welcome in all categories. The participation fee is 50 percent of the regular fee. Please mark this entries with: ICMA student award. The objective of the comeptition: Exchange of creative ideas. There are competitions in a lot of countries on corporate media, books, coporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange of ideas at the international platform. This is why in the fifth competition call for entries are send to more than 5000 designers, corporate media specialists, bookpublishers and magazines worldwide.
About the International Editorial-Design & Research Forum: Mission-Statement: The forum organizes competitions, congresses, seminars and workshops on editorial-design and legibility research. It contributes to the exchange of creative ideas at the international level. The forum was founded by Norbert Küpper. In 1984 he specialized in newspaper and magazine design. In 1989 he was the first to research newspaper readers‘ reading behaviour using a special eyetracking camera. Results are available on www.legibilityresearch.com. Since 1999 Norbert Küpper organizes the European Newspaper Award, a Europe-wide competition on newspaper design and concept. ICMA c/o Norbert Küpper Gutenbergstr. 4 D-40670 Meerbusch Germany
2
Phone: +49 (0) 21 59 91 16 15 E-Mail: mail@creative-media-award.com Website: www.creative-media-award.com
The aims of the competition: Clear emerging trends: The results of the competition allow everybody to classify and optimize their own publication quickly by comparing it on an international level. Public image: Winners report intensively on the awards they have won. That emphasizes their quality standards and advertises the product at the same time. Think tank: The publication in the yearbook and on the website www.creative-media-award.com support the creativity and best ideas. The results of all ICMA competitions are published on the website www.creative-media-award.com Please find the ICMA also on facebook: facebook.com/ICMA.international.corporate.media.award 3
What you have to do: Main awards: gold, silver and bronze The entries will be sorted in the categories and presented to the jury which will decide about awards in gold, silver and bronze. Furthermore, Awards of Excellence will be awarded. The awarding of special prices – “Judges‘ Special Recognitions” – will also be decided by the jury. Competition time schedule: You can submit work created between September 1, 2013 und September 30, 2014. Deadline: October 13, 2014, Fill in the Participation Form and add it to your entry. For each submitted work one form is intended. You can also add detailed information. You can find the participation form at the end of this brochure and on www.corporate-media-award.com. Please send your entries in one consignment and well wrapped to the following address: ICMA, c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, Germany Participation fee: There are two kinds of categories. In some, the entire publication is assessed, in others individual parts: Evaluation of a whole publication: 140 Euro (190 $, 105 £ UK) In the red marked categories the fee is charged per publication. It is possible to submit two different issues of the same periodically published product. This way the jury will be able to get a better overview of the total creative potential. In this case the fee is 140 Euro (190 $, 105 £ UK) for two different issues of the same publication. If you hand in further works, a fee of 140 Euro for each submitted publication has to be paid.
The following is obligatory for each entry:
1. Ask for an invoice under this e-mail address: mail@creative-media-award.com For us to be able to write the invoice, we need the number of submissions and the precise address of your company. When in doubt, simply ask your Accounting Department for the right address. For participants from within the European Union: We need the Value Added Tax ID of your company (VAT Registration Number), because this number must be stated on the invoice.
2. Please send your entries in one consignment and well wrapped to the following address: ICMA, c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, Germany Additionally a CD-Rom, DVD or USB-stick with the Pdfs of the publication in high resolution and fed as double-page spreads. Label the CD so that it can be allocated to the publication. We do not need any Pdfs in the category crossmedia, online and iPad.
3. The entry form for each publication participating must be enclosed, completed in each instance. This form can also be downloaded: www.creative-media-award.com The form can be completed on the computer.
Evaluation of single parts of a publication: 20 Euro.
In the green marked categories parts of a publication will be evaluated. For example: front page, coverstory, photography, illustration, infographic etc. It is necessary that the whole publication has been submitted to the competition as well. There are no additonal costs. The yearbook is produced as pdf and publised on DVD. The certificates are also produced as a pdf and will be sent to the winners by email.
4
4. The fee should be paid before the deadline into the following account: Bank: Postbank Nuernberg Street: Kesslerstr. 1 City 90329 Nürnberg Account holder: Norbert Kuepper IBAN: DE 83 7601 0085 0694 4218 57 BIC: PBNKDEFF Account number: 694 421 857 BLZ (branch code): 760 100 85 Please do not transfer money, before receiving the invoice, and state the Invoice Number when paying. 5
RN ATION
A
E TE
H
R
A
Categories corporate media award:
2. Image brochures. Company publications that do not get published periodically are the focus in this category.
T
CORPO
YEAR
I
TE
L
N
MEDIA OF
To assist you in selecting your entries, the categories are illustrated with sample pages from earlier comeptitions. 1.
Employee media: Send us two different issues of your publication.
1. 1. Employee newspapers.
3. Annual reports and corporate social responsibility reports. Annual Reports are a central mean of a company‘s image cultivation. That is the reason why they are often designed in a very elaborate way. In this category the jury assesses concept and design.
1. 2. Employee magazines.
Corporate media can participate in a lot of categories. It is useful, for example, that an annual report is also submitted to the category 20 – print finishing. For example,employee newspapers and magazines can submit outstanding work in the category visual storytelling, alternative storytelling and industrial photography. Corporate books may attend in the category for books.
6
7
RN ATION
I
E
AT
E
AR
CRE
INTERNATIONAL CREATIVE MEDIA AWARD BOOKS
V
A
YE
I
TE
L
N
BO
OK OF
TH
The categories of the creative media award for books:
4.8. Book series. Book series frequently have a long tradition. This is why editions can be submitted in this category going back to 2010.
This category comes from the field for Corporate Books. This is why there are not yet examples for each subcategory. For judging a printed book must be submitted. Complete books must not be appended as Pdf in this category. The cover and select inside pages are adequate. 4.1. General literature. 4.2. Academic works and educational textbooks. 4.3. Schoolbooks.
4.9. Corporate books.
4.4. Children‘s and young people‘s books. 4.5. Guides and non-fiction.
4.6. Art books.
4.10. iPad- and tablet-books. 4.11. Innovative book-ideas. 4.7. Photo books.
8
9
RN ATION
A
E
T
RA
T
HE
CORPO
YEAR
I
TE
L
N
DE
The categories of the corporate design award:
F SIGN O
5. 2. Business stationary. Envelopes, letterheads, invoice forms, business cards, etc. – they are the classic tools of corporate communications, which are judged in this category. Note: All examples of corporate design of a company form together one single entry.
Submissions in this category may only be sent as Pdf. Please generate tableaus in the format DIN A 4 transversely. In the top section are examples with explanations in German or English, underneath there is your address on each page. Only permitted in the category for company logos is the logo and an explanation, i.e. no examples of application. In the category for business stationery, the entire range of stationery can be submitted, but only as PDF, not with original examples. In the category business stationery, subcategorisation is provided according to branches or company size. Send your submission to: mail@creative-media-award.com We will confirm receipt of your submission by e-mail. 5. Corporate design. 5. 1. Company logos. Each year a wide variety of new logos is designed. Also well-known trademarks are redesigned. All this company logos are judged in this category. The jury will breakdown the submissions into, for example, branches or company size. 5. 3. Type design. In this category typefaces are evaluated. Please send us the complete alphabets and examples of use as Pdf. h e ls i n g i n sa n Om at ' s c u stOm t y p e fac e s e x a m p l e s i n d i g i ta l
10
11
RN ATION
A
M
T
VE
HE
CR E ATI
YEAR
I
TE
L
N
AG
The categories of the creative media award:
This page shows some examples of winners in the last ICMA in different categories. 6.11. Lifestyle & fun.
F AZINE O
6. Magazines, journals, periodicals. This category focuses on the whole concept of your magazine. Front page, table of contents, reader guidance, coverstory, sequence of topics, page layout and typography are keywords. Please send two different copies of your publication for a single registration fee. Subcategories for the category “Magazine of the Year“ are: 6. 01. Architecture, Art & Design 6. 02. Car & Transportation 6. 03. Computer & Technology 6. 04. Parents & Education 6. 05. Food & Drink 6. 06. Film & TV 6. 07. Photography 6. 08. Women & Fashion 6. 09. Garden & Hobby 6. 10. Children & Youth 6. 11. Lifestyle & Fun 6. 12. Music 6. 13. Politics 6. 14. Advisor 6. 15. Non-Profit, Associations, Institutions 6. 16. Travel 6. 17. Sports 6. 18. Economy & Finances 6. 19. Science 6. 20. Magazines in General
6.15. Non-profit, associations, institutions.
6. Student submission. The magazine „Kopfsalat“ was designed by students of the advertising and Design Academy Innsbruck. Student projects can participate in all categories. 6.20. Magazines in General.
12
13
7. Customer magazines, business to business (B2B). Please send us two different issues of your publication, for example one of January, the other from March.
8. Customer magazines, business to client (B2C). Please send us two different issues of your publication.
10. Front page.
11. Cover and coverstory. The coverstory is the heart of every magazine. The front page makes the reader curious and after the first inside pages he finds the coverstory: a number of pages with photos, illustrations or infographics and text.
9. Trade magazines. Please send us two different issues of your publication, for example one of January, one from March.
The categories 7, 8 and 9 have the following subcategories: . 1. Finances, Real Estate, Insurance . 2. Transportation, Logistics, Automobile . 3. Industry . 4. Trade . 5. Consume . 6. Energy . 7. Health Care System, Pharmaceutical Industry . 8. IT, Telecommunications . 9. Media, Culture . 10. Tourism, Travel . 11. Craft, Construction . 12. Architecture . 13. Non-Profit, Associations, Institutions . 14. Other For entering in this category, please write 7.01, 8.01, 9.01 etc. 14
12. Typography. In this category the entire typography of the magazine is being assessed. Consequently it is not about single pages that were published about typography itself.
SNDS-Magazine 4/2012: “Type is, perhaps, the single most important part of any publication‘s design, so it is a great honour to win in this category.” 15
13. Photography. This category is about image formats, perspective, cut of pictures and variation in image sizes in the pagelayout. Single photographies will not be evaluated, just pictures that have been published as part of a publication. The subcategories are:
14. Photo report. In this category photos should be the dominant means of conveying information. With photo reports the story is mostly told with pictures. They are arranged in a logical order.
13. 1. Photography in general.
13. 2. Industry photography.
15. Visual storytelling. In this category it is all about reporting with visual resources. Pictures, infographics, fact boxes and short texts create an innovative way of reporting. 13. 3. Portrait, sequence.
13. 4. Atmosphere.
13. 5. Perspective, cut.
16
16. Visualization. Here, outstanding presentations of topics are sought for: Example: “10 percent of the Dutch population between 16 and 69 years are assumed to have a drinking problem. Are you among them?” is what “AD” from the Netherlands writes. The picture of a portrait seen double is a clever visualization.
17
17. Alternative storytelling. You can tell stories that offer more than a simple text: statements by several people, divided into several sub-items, combinations of information graphics, photos and short texts – that is alternative storytelling. This new journalistic form also comes more and more in use in the field of corporate media and magazines.
21. Online and multimedia. In this category we are looking for the best websites and multimedia-solutions. The jury will be paying special attention to legibility, functionality and innovation. In the category online you can also participate with special topics and reader activities. The best way to participate in this category is to send us a description of your website in Pdf format. The advantage is that we can use direct links to your website. Please send the Pdf to mail@creative-media-award.com 21. 1. Data journalism. The category is about reader-friendly presentation of large amounts of data online. Send us a description of your project and the links to the relevant website as pdf. Print entries belong to the category infographics.
18. Infographics.
19. Illustration. An illustration is a drawing or a watercolour for example. Illustrations create a unique atmosphere in a publication.
22. iPad, tablet and iPhone applications. We are looking for the best company and magazine iPad-, iPhone- and Tablet-Apps. In this category the jury will focus on reader guidance, functionality and innovation. This is how you can take part in this category: Describe your application‘s specialties and make them accessible to the jury. Send a Pdf with the description to mail@creative-media-award.com Please give the jury five free accesses, valid from October 1 to December 31. 22. 1. iPad- and tablet applications.
20. Print finishing. In this category it is all about elaborately refined print products. Keywords are blind embossing, hot foil embossing, partial coating or special packaging and book binding. 22. 2. iPhone- and android applications.
18
19
This is how you can participate: Example of a submission: Evaluation of a whole publication: 140 Euro (190 $, 105 £ UK). Red marked categories: yu will be charged for each publication you submit. If the entry is published several times a year, two different issues will be evaluated. The participation fee will be 140 Euro (190 $, 110 £ UK) total for two issues of the same publication. Magazines
iPad App
iPhone App
Evaluation of parts of a publication: 20 Euro (25 $, 15 £ UK)
Green marked categories: additional parts of a publication will be
Your participation‘s formation: Please don’t send the entries in lavishly designed folders or plastic wrappers. Print-outs or drafts are not admissible. The pages may not be stuck on carton. Extra envelopes for each category are not allowed. Forbidden: It is not allowed to submit whole publications with different categories marked. This is correct: Single pages, for example in the category front pages or illustration, have to be cut out of the publication. Submission with several pages, for example in the category coverstory or photo-report etc. need to be marked with post-its. In this case the complete publication with the marked pages has to be submitted. Please submit one complete issue per category you want to participate. If the entry is not self-explanatory, please make an additional comment in English or German language at the bottom of the page. We reserve the right to change the submissions category if we consider it a better match with greater chances. Sending back is impossible.
evaluated, for example: Coverstory
Infographics
IIllustration
In this example the fee is 3 times 140 Euro for the red categories and 3 times 20 Euro for the green categories, which is a total of 480 Euro. Please use one participation form for each submitted work. You can find the form at the end ot this brochure and on the website www.creative-media-award.com. Attach it to the backside of each submitted work. 20
Pdfs of the entries on CD-Rom, DVD or USB-stick This regulation only applies to the categories in the print field: In addition to the printed edition, Pdfs are required. Newspapers: They are needed as Pdfs in high resolution as individual pages with register marks. Magazines, brochures, etc.: as double pages in high resolution and with register marks. Attach to each submission the data as Pdf on CD-Rom, DVD or USB-Stick. You can place all your entries on one single media. Customs regulations: Entries from outside the European Union need to have information about their content on the outside of the package. Please check your national shipping instructions and customs regulations. Participation in the categories Online, iPad and iPhone: The best way is to send us a description of your website as Pdf file. The advantage is that we can use direct internet links. Please send the Pdf with the explanations to mail@creative-media-award.com. iPad and iPhone: Please give us the name of the application and give the jury five free accesses, valid from October 1 to December 31.
21
Frequently asked questions: Why should I take part in this competition? What’s in it for me, if I get such an award? In the magazine “Page” there was the following quote from a German designer about this: “We have been in agreement for some years that there is no cheaper advertising than expensive participation in design competitions. How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?” Take a look at the websites of well-known designers or large advertising agencies: Almost always you will find a category for competitions, in which they have successfully competed. The ICMA really is a world-wide competition. Winners can advertise with it and show they also work successfully against international competitors. Why do you have to pay a fee to participate? Why isn’t participation free? The competition is completely independent; it is not paid for by any company. Some costs are incurred to enable the competition to get off the ground. This is why a participation fee is levied: – The invitation announcement must be translated and printed. – There are postal charges for mailing the announcements. – There are the rental charges for the conference rooms for the Jury meetings. – The Jury works on a voluntary basis, however, the board and lodging as well as the travel expenses of the members of the Jury should at least be paid for. – Expenses are incurred for the website, for publications about the events, and for disseminating press information. – The document awards for the prize winners must be produced and dispatched by e-mail. This involves a great deal of work which, of course, has to be paid for. Compared to other contests, the participation fee at the ICMA for Editorial Design is very low. Can you acknowledge the receipt of our package? At some point we loose track of all the submissions so it is impossible for us to send confirmations. We regain overview when the pages have been sorted according to the different categories. In the Logo and Corporate Design category as well as online and iPad Apps, the submissions are made only by email. You will immediately receive a receipt via email. We missed the deadline. Did we also miss this year‘s chance? No, you still have a chance to win. The jury holds their meeting at the end of October. Everything that makes it‘s way until then, will take part in the competition.
22
The certificate in DIN A 3 size shows the publication that has won, the category and at the bottom the signatures of each member of the jury.
We need an invoice for the participation and the accountancy cannot transfer the fee in time. Request the invoice by e-mail: mail@corporate-media-award.com. It is important that you mail us your correct company address. Companies in the EU are requested to mention their tax identification number. We forgot to submit entries. Can we send them in late? No problem. Please make a clear statement in which category you would like to have them placed. The last chance is to send the entry by email. It will be printed out and presented to the jury. Where else can I find information about the competition? You can find “International Corporate Media Award” on facebook. If you “like” the page you will stay posted about the latest news on the competition. Which prizes are awarded? There will be awards in gold, silver and bronze. Additionally, Awards of Excellence will be awarded. The jury will alos decide about special awards like “Judges‘ Special Recognitions”. Is there a time schedule? Announcement of winners: November 20, the list of winners will be published on www.corporatemedia-award.com. If no list is visible, you should reload the website in your Browser. Notification by e-mail: In December, all participants will be informed by e-mail about their results in detail. Delivery of certificates: In January, the certificates will be sent-out by e-mail. Which publications were successful last year? You can find detailed information on prior winners on www.corporate-media-award.com. You still have questions? Please give us a call: +49 (0) 21 59 91 16 15 or send us an e-mail: mail@creative-media-award.com 23
Judgement and criteria: The members of the jury bring in all their knowledge about journalism, design and photography into the evaluation. In each category of the competition the best publications and ideas are looked for. What is innovative? What is new? What can one learn from this page? This are questions which are discussed by the jury. The standard of the design of the sent in publications has to be clearly above the normal. You have to achieve an outstanding level dealing with visual elements. Keywords are: – visualizing topics – visual storytelling – reports in which the focus was set on visual journalism – Infographics – visual presentation of figures and happenings. The layout should neither be too uniform nor too variable. If it is too uniform, it will be boring; if it is too variable, it might appear chaotic. The winners have found the golden mean: a systematic use of fixed elements of design for the entire publication. Typographic elements have to be strictly used on all pages. The overall look has to fit. The publication must reflect the company‘s image in order to give a positive input on corporate communications. The chief prizewinners are unconventional, distinctive and innovative in the widest sense in the use of their creative and conceptual means. Innovative, conceptual approaches will play a major role in the competition.
Samuli Häkkilä, Birgit Leifhelm and Professor Eberhard Wolf judging the book category. 24
The jury of the fourth ICMA (from left): Michael Adams, Art-Director, “Beobachter Natur”, Zurich, CH Marjolein Scherphuis, Media-Consultant, NL Blasius Thätter, Art Director, Roland Berger Strategy Consultants, D Reinhard Sorger, Creative-Director, Publicis Erlangen, D Meike Quentin, General Manager “das AMT”, D Eberhard Wolf, Professor for visual communication Munich, D Norbert Küpper, Diplom-Designer, Organiser of the competition, Meerbusch, D Samuli Häkkilä, Art-Director of the magazine “Apu”, FIN Carolin Anselmann, editor-in-chief “update”, Vodafone, D Birgit Leifhelm, Diplom-Designer, Editorial Design, Coop Presse, CH Members of the jury are not allowed to judge their own entries.
Meike Quentin, Carolin Anselmann and Reinhard Sorger judging the online categories. 25
The yearbooks:
Participation form We need information about your publication. Please add this information to each one of your submissions. If needed, please make detailed information in English or German. You can also find this form as pdf file on www.corporate-media-award.com. You can fill-in the form directly on the screen and print it out.
Name of Publication: ICMA Two, ISBN 978-3-00-037217-9
Address:
Participation in Category Number:
Person so contact for this competition: Name: E-Mail:
ICMA Three
Phone: * Sometimes the jury has queries. This is why we need your contact data. Contact persons will be first informed, if they have won any awards. Further details:
ICMA Four
About the yearbooks: Easiest way to order: Please look at www.corporate-media-award.com there is a field “Bookorder”. It‘s also possible to send an e-mail: nkuepper@corporate-media-award.com Don‘t forget the exact address for the invoice. DVD at a price of 35 Euro. Shipping is included. The DVD contains the book in English and in German language. Each chapter is one Pdf file. Each yearbook has more than 700 pictures. 26
27