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International Creative Media Award
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Fifth ICMA: List of Winners 1
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The Results of the fifth ICMA
International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch Germany Email nkuepper@creative-media-award.com Phone +49 21 59 91 16 15 www.facebook.com/ICMA.international.corporate.media.award 2
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F if t h I C M A
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F if t h I C M A : T h e C at e g o r i e s
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Part One: Corporate Media
Part Two: Books
Part Three: Corporate Design
Part Four: Magazines
1. Employee Media 2. Image Brochures 3. Annual Reports
4.1. General Literature 4.2. Academic Works and Educational Textbooks 4.3. Schoolbooks 4.4. Children‘s and Young People‘s Books 4.5. Guides and Non-Fiction 4.6. Art Books 4.7. Photo Books 4.8. Book Series 4.9. Corporate Books 4.10. iPad and Tablet Books 4.11. innovative Book Ideas
5.1. Company Logos 5.2. Corporate Design 5.3. Type Design
06. Magazines 07. Customer Magazines B2B 08. Customer Magazines B2C 09. Trade Magazines
Categories for Corporate Media as well as for Magazines 10. Front Pages 11. Cover- and Coverstory 12. Typography 13. Photography 14. Photo Report 15. Visual Storytelling 16. Visualization
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17. Alternative Storytelling 18. Infographics 19. Illustration 20. Print Finishing 21. Online and Multimedia 21.1. Data Journalism 22. iPad and Android Apps
International editorial- design & research forum fif t h I C M A : t h e J u r y
Blasius Thätter, Meike Quentin and Katharina Reitan judging the corporate media category.
A very quiet meeting place: The jury met in a former monastery in Düsseldorf.
The jury of the fifth ICMA: n Christian Baun, Logodesign.dk, Denmark, DK n Michael Adams, Editor-in-Chief and Art-Director, Beobachter Natur, Zürich, CH n Reinhard Sorger, Creativ-Director, Publicis Erlangen, D n Birgit Leifhelm, Diplom-Designerin, Editorial Design, Coop Presse, CH n Katharina Meisel, Head of Branding & Publishing, Metro Group, D n Blasius Thätter, Art Director, Roland Berger Strategy Consultants, D n Meike Quentin, General Manager das AMT, Kiel, D n Katharina Reitan, Journalist, Writer, PR-Blogger and Videojournalist, Vienna, A n Eberhard Wolf, Professor visuel Communication AMD, Munich, D n Carolin Anselmann, Editor-in-Chief update, Vodafone, Düsseldorf, D Members of the jury are not allowed to judge their own entries.
Reinhard Sorger judging the employee media category.
Birgit Leifhelm, Professor Eberhard Wolf and Christian Baun during the judging.
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International editorial- design & research forum fif t h I C M A : T r e n d s
Statistics 364 publications from 17 countries participated in the 5th ICMA (4th ICMA 389, 3rd ICMA 226). The following awards were given in the 20 categories of the competition: 27 Gold Awards (4th ICMA: 21) 25 Silver Awards (4th ICMA: 25) 22 Bronze Awards (4th ICMA: 16) as well as Awards of Excellence Traditionally, the ICMA is very well positioned in the German-speaking world. A great deal of presentations for this independent contest come from Germany, Switzerland and Austria. Within Europe, designers, inter alia, from Denmark, Finland, Belgium, Portugal, Slovakia and Hungary have taken part. Outside Europe, submissions were also received from Singapore, India, Australia, New Zealand, Canada, USA and Russia.
Trends in select categories
Staff media: Visual storytelling and alternative storytelling. To be observed with many staff media is a trend towards visual storytelling and alternative storytelling. When staff are to be offered information about their company, then it should be presented as clearly and succinctly as possible. Here it proves very helpful to present content not only in text form, but also combined in text, image and Infographics. This engenders enthralling pages, exuding modernity.
Annual Reports: High bookbinding quality. Many Annual Reports have excellent bookbinding quality. Economising was a thing of the past as far as the selection of paper is concerned. Print finishings such as print cuts or the implementation of varied paper formats within a product are also applied regularly in Annual Reports. There has also been a trend towards partial lacquer finishes on the covers for some time. Legibility improvable. Many texts in Annual Reports have a column width of approx. 18 cm. This width can only be read with difficulty, and is unusual, for example, in newspapers or magazines. Legibility in Annual Reports can be clearly improved by the texts being made up in two or three columns. A column width of 9 to 10 cm in books, by way of example, is said to be optimal.
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Thrilling photos as an opportunity. Annual Reports may contain, for instance, series of portraits. Managers as well as other staff can be shown. Industrial facilities can be photographed in such a manner that they generate a thrilling ambience. A series of images can show shareholders how products are made. Seen as a whole: With visual aids being used appropriately, Annual Reports can be designed even more authentically. The publishing company should be reflected as it is in its Annual Report.
Books: The category for books has been considerably extended. Up until now, there has only been the category for Corporate Books; but now there are twelve subcategories: General Literature, Scientific Books, Textbooks, School Books, Books for Children and the Young, How-To Manuals, Non-Fiction, Art Books, Photobooks, Book Series. What is also new is the category for Tablet Books. Text Books, How-To Manuals and Non-Fiction: They have a very high creative level. They are designed decidedly more laid-back than earlier. Illustrations or photographs enable the book‘s content to be even better transported than through the pure text form. Learning and information intake should be fun – this basic idea is to be seen in the creative design of many books in this sector. Book typography: Calligraphers throughout the world are constantly creating new fonts that frequently ensure even better readability and engender a fresh impression. The overall impression a book makes is marked by the selection of the font. Here, book publishers might well be a bit pluckier and use new, fresh fonts more often. Book designers must also have enough time to synchronise all the details of a work harmoniously with each other. Considerable improvements are still possible here.
Corporate Design: In the case of logos and corporate designs, awards went in many directions: Hungary, Luxembourg, Denmark and Germany.
Logos: Logos are intended to transport the business segment or “Corporate Spirit” of the particular company concerned to a meta level and thus make the company externally tangible for the public without any words. For a designer, this represents a great challenge both in intellectual as well as aesthetic terms.
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International editorial- design & research forum fif t h I C M A : T r e n d s
On-line, there is a tendency towards symbols, standing in a square to refer to an app or to serve as indicator of a website. This trend does not exist outside this scene, as is shown in the excellent work of the fifth ICMA. If it‘s a sports event, a logo may also be very playful and multicoloured.
Company appearance: A trend is apparent towards increasingly more diverse applications: Writing paper, vehicle lettering, advertising media, exterior signs, web design: The list can be endlessly continued. For this reason, a logo should function not only in printed form on paper – it must also be embossable or recognisable as a moving image. Therefore, when the jury assesses a logo design, universal usability plays an important role in the most varied media.
Magazines: Creative versatility: Submissions from Singapore, Australia, USA and Finland show the creative versatility of the magazine branch.Shown in the categories for customer magazines are examples from Finland in that even apparently unforthcoming subjects can be designed very creatively. Trend to natural paper: When leafing through the presentations for the first time, it immediately becomes apparent: The trend to natural paper follows through all magazine categories of the competition. The trend was prevalent years ago to print images particularly brilliantly on high-gloss paper. Nowadays, a rather close-to-nature and haptically attractive impression is what is sought for, and this is why natural papers are used. Magazines Extra: Jury members file magazines in this category which attracted their attention at kiosks. Newcomers often receive awards: The magazines “Flow”, ”Bin im Garten” (“Am in the garden”), “Wald” (“Forest”) and “Beef” are examples. However, magazines established in the meanwhile such as “Brand eins” and the Magazine for Football Culture “11 friends” are commended. Success away from the mainstream: Many established magazines suffer from their circulation gradually shrinking. The number of regular readers is declining, and it is difficult to gain new readers. Magazines that have just established themselves encounter difficulties changing their concept or design. Some titles therefore no longer seem attractive for young readers. One way out of this quandary is to establish new magazines and thus to address new, younger readers. The advantage of the newcomer is apparent: With a fresh layout and new fonts, new target groups can be addressed. Example: If there are already a host of magazines all about cooking, then perhaps one could try a special title with the subject meat. “Beef” is indeed a newly established magazine from 2009. It is read predominantly by men. In other words, a new target group has been successfully developed in an old segment. 7
International editorial- design & research forum fif t h I C M A : T r e n d s
Apps and on-line: Innovations in detail: Many innovations in detail are to be found in the work given awards in the iPad category. “HourViews” of the watch manufacturer Vacheron Constantin has, for example, an animated start page, reminiscent of the work of the artist M. C. Escher. In the app, there is also a story about this artist. Navigation simplified: In many apps, the navigation becomes even more clearly represented, because in a bar all articles can be seen, reduced in size, in the original layout. The user thus knows where he is and how long the article ist. “Snow Fall”: A multimedia project of the New York Times entitled “Snow Fall” makes for a trend in websites and apps: At the top there is a page-wide image in horizontal format and below it is shown the article in an easily legible column width. The text is supplemented by videos, audio files, infographics and picture galleries. Many apps and websites are currently oriented on this trend. Tile pattern: Both with apps as well as with websites, start pages are at present designed in such a manner that the articles form a tile pattern, similar to Pinterest. This offers the advantage that many articles are presented side by side on an equal footing. The reader can decide for him or herself, a hierarchy not being provided. The pages are frequently adaptive: They adjust to the particular width of the screen concerned, no matter whether computer, tablet or smart phone.
Contact International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch Germany Email nkuepper@creative-media-award.com Phone +49 21 59 91 16 15 www.facebook.com/ICMA.international.corporate.media.award 8
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F ü nFfif t et r h IICCM MA A:: LLiisstteodfeWi r Gnenw e irnsn e r
This list contains only the Awards in Gold, Silver and Bronze. All participants have been informed by Email about their win. All winning pages – including the Awards of Excellence – will be published in the yearbook of the fifth ICMA. For 2015 printed brochures are planned as supplements to different design-magazines.
1. Employee Media 1.1. Employee Newspapers Gold Bosch-Zünder
D
KircherBurkhardt Berlin
Silver MyRoche
D
KircherBurkhardt Berlin
Bronze BASF Information
D
KircherBurkhardt Stuttgart
Bronze update
D
KircherBurkhardt Berlin
1.2. Employee Magazines Gold Commerzbanker
D
Signum communication
Silver Y · Das Magazin der Bundeswehr D
KircherBurkhardt Berlin
Silver Carrera · 50 Jahre 911
D
KircherBurkhardt Berlin
Bronze Folio · Evonik
D
KircherBurkhardt Berlin
2. Image Brochures Gold Pure · Koinor
D
Hörger & Partner
Silver Zwischen D Wirtschaft Kultur Politik
Zeppelin Universität
Bronze Im Dialog D Brücke Schleswig-Holstein gGmbH
boy I Strategie und Kommunikation
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International editorial- design & research forum F ü nFfif t et r h IICCM MA A:: LLiisstteodfeWi r Gnenw e irnsn e r
3. Annual Reports Gold Wir machen Medizin LMU Jahresbericht
D
grasundsterne
Silver Bericht 13-14 · Stifterverband für die Deutsche Wissenschaft
D
SeitenPlan GmbH
Bronze Jahresbericht 2013 D Kölner Freiwilligen Agentur e.V.
muehlhausmoers corporate communications
4. Books 4.1. General Literature Silver The Peak 30/30 The Game Changers
SGP SPH Magazines Pte Ltd, Singapore
4.2. Academic Works and Educational Textbooks Silver Musiklehre D1, D2, D3 Bronze Designerwege Dessauer Perspektiven
D
Sehwerk · Armin Lindauer
D
Julia Ettlich
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4.4. Children‘s and Young People Books Silver Die schönsten Märchenklassiker D
Grätz Verlag
4.5. Guides and Non-Fiction Gold Sardinien – sehen und schmecken D
Hiltrud Thöne
4.6. Art Books Gold Bismack Archipelago Art I
5 Continents Editions, Milano Motovun International Publishers Group
Silver Les Peintures Murales B de Bundi au Rajastan
Fonds Mercator, Brüssels
Bronze Listy Ol‘ge SK de Bundi au Rajastan
Slovart, Bratislava
Motovun International Publishers Group
Motovun International Publishers Group
4.6. Photo Books Gold Kopfüber
D
Dirk Brömmel
D
Studio GOOD
D
Metro Group
4.9. Corporate Books Gold 1974-2014 40 Jahre Umweltbundesamt Silver Metro Handelslexikon
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5. Corporate Design 5.1. Company Logos Gold Stiftung Offshore Windenergie
D
Studio Good · Linnart Unger
Silver Challenge Day
H
Peter Vasvari
Silver Pharaoh
H
Peter Vasvari
Bronze Löffler Security Systems
LUX Eustergerling Design
5.2. Business Stationery Gold happs · Hafer Dir Eins
D
Lana-Mariesa Schütt
Silver YATAI
DK
Marketsquare
Bronze Buvette Restaurant Cafe Bar
D
Büro Lysk/Ulbrich
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6. Magazines, Journals, Periodicals Gold Roosters Fan Magazin
D
Tölle GmbH
Silver Shortcut
A
Werbe Design Akademie Innsbruck
Bronze Insight DGFP
D
KircherBurkhardt Berlin
6. A. Magazines EXTRA In this category the jury members themselves submitted magazines, which they have noticed as particularly good examples of magazine design. Gold flow Inspiration Ideen Einblicke
D
G+J living & food GmbH
Nr 2 2014
Silver 11 Freunde Magazin für Fußballkultur
D
11 Freunde Verlag
Nr #155
Bronze Bin im Garten Gärtnern Grillen Chillen
D
Jahr Top Special Verlag
01/2014
Bronze Wald Die ruhigen Seiten des Lebens
D
Social Publish Verlag
2/2014
6. B. Magazines SPECIALS In this category the jury members themselves submitted special issues of magazines, which they have noticed as particularly good examples of magazine design. Gold Beef Extra-Ausgabe De Luxe
D
Gruner & Jahr AG & Co. KG
Extra 1/2014
Silver 54 / 74 / 90
D
Medienbüro Oliver Wurm
Sommer 2014
Bronze Brigitte Spezial Gesundheit
D
Gruner + Jahr & Co. KG
17. Januar 2014
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7. Customer Magazines Business to Business (B2B) Gold Chancen D fischerAppelt Das KfW-Magazin für Entscheider Silver Evonik Magazin Integration Bronze pay Das Kundenmagazin von Arvato
D
KircherBurkhardt Berlin
D
muehlhausmoers communications
8. Customer Magazines Business to Client (B2C) 8.1. Finances, Real Estate, Insurance Gold Charakter Bethmann Bank ABN AMRO
D
Biedermann und Brandstift
Silver Wegbereiter, Schufa
D
3st Kommunikation
Bronze Vermögen, Allianz
D
KircherBurkhardt Berlin
D
3st Kommunikation
D
BASF SE
SG
SPH Magazines Pte Ltd, Singapore
8.3. Industry Gold Ideen bewegen Momentum 2014, Volkswagen Silver Creating Chemistry
8.10. Tourism, Travel Gold SilverKris, Singapore Airlines
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8.13. Non-Profit, Associations, Institutions Gold Trennt Magazin Berliner Stadtreinigungsbetriebe
S
Peperoni Werbe- und PR-Agentur GmbH
Gold e x
D
Hochschule Augsburg, Fakult辰t f端r Gestaltung
Silver 52 Grad, Nr. 5/2014
D
Detmolder Schule f端r Architektur, Innenarchitektur, Stadtplanung
Gold versus magazine
CH
infel corporate media
Silver Swissmen Network
D
infel corporate media
9. Trade Magazines
10. Front Pages Gold Police Journal AUS Police Association of South Australia Cover, December 2013 Cover February 2014, June 2014 Silver Program Verdens Ballet 2014
DK
Bronze Four Seasons Magazine
USA Pace Communications
PS Kommunikation
Cover
Cover Issue 2 201
11. Cover and Coverstory Gold Mixtura 01/2014
FIN
Silver Police Journal, February 2014
AUS Police Association of South Australia
page 1, 10 - 16
Bronze Youth incorporated, April 2014
IND Splash Publication, Mumbai
page 1, 36 - 45
Dialogi Oy
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page 1, 6 - 11
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13. Photography 13.1. Photography in General Gold Roosters Fanmagazin Bronze The Peak Selections, Gourmet & Travel
D
Fotostudio Tölle GmbH
Portrait, Atmosphäre
SG
SPH Agazines Pte Ltd, Singapore
issue 9, page 144 - 153
15. Visual Storytelling Gold Avenir Suisse CH Arnold.Kircher.Burkhardt Posterserie Verteilung, Zuwanderung, Finanzausgleich
18. Infographics Bronze Infographics for BDC
CA
Maitre D, Montréal
D
kircherburkhardt Berlin
Seite 10 - 17
D
Sinnbüro
Nr. 2 / 2014, Seite 8 - 13, Ausklapper
19. Illustration Gold 1890, Allianz Deutschland AG Bronze Köbazino Kölner Bank eG
20. Print Finishing Gold Charakter D Biedermann und Brandstift Druckveredelung Umschlag, Bethmann Bank ABN AMRO Silver Zwischen Wirtschaft Kultur Politik
D
Zeppelin Universität
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21. Online and Multimedia Gold Das Auto. Magazin Volkswagen AG
D
KircherBurkhardt Berlin
Gold emem
D
Linnart Unger, Studio Good
Silver Arte-App
D
Linnart Unger, Studio Good
Bronze Chrismon-App
D
Hansisches Druck- und Verlagshaus
22. iPad Apps
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