8th ICMA Book Part 3, Corporate Design by Norbert Kuepper

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM Y E A R B O O K 8 TH I C M A

icda corporate design Yearbook 8th ICMA Part 3: Logos + Corporate Design. 1

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM INTRODUCTION

Why should I take part in this competition? In the magazine “Page” there was the following quote from a designer about this:

“We have been in agreement for some years that there is no cheaper advertising than participation in design competitions. How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?”

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM INTRODUCTION

However, there is always the problem that not all submissions can win. Maybe this quote helps:

“The important thing in the olympic Games is not winning but taking part, for the essential thing in life is not conquering but fighting well.” Pierre de Coubertin, 1908

Contact International Editorial-Design & Research-Forum c/o Norbert Küpper · Gutenbergstr. 4 · 40670 Meerbusch · Germany Email nkuepper@creative-media-award.com Phone +49 21 59 91 16 15 www.facebook.com/ICMA.international.corporate.media.award 3

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E C AT E G O R I E S O F T H E I C M A

INTERNATIONAL CUSTOM MEDIA AWARD

INTERNATIONAL CREATIVE MEDIA AWARD BOOKS

Part One: Custom Media

Part Two: Books

Part Three: Corporate Design

Part Four: Magazines

          

1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. 1.8. 1.9. 1.10. 1.11.

 3.1. Logos NEW  3.2. Logos REDESIGN  3.3. Corporate design Business stationery

    

4.1. 4.2. 4.3. 4.4. 4.5.

           

1.12. Concept 1.13. Front pages 1.14. Cover- and cover story 1.15. Typography, layout 1.16. Photography 1.17. Photo reportage 1.18. Visualisation 1.19. Visual story telling 1.20. Alternative story telling 1.21. Infographics 1.22. Illustration 1.23. Print finishing

 2.1. Academic works, educational textbooks and schoolbooks  2.2. Children‘s and young people‘s books  2.3. Guides and non-fiction  2.4. Art books  2.5. Photo books  2.6. Book series  2.7. Corporate books  2.8. Innovative book ideas  2.9. General literature

           

4.6. Concept 4.7. Front pages 4.8. Cover and cover story 4.9. Typography 4.10. Photography 4.11. Photo reportage 4.12. Visual story telling 4.13. Visualisation 4.14. Alternative story telling 4.15. Infographics 4.16. Illustration 4.17. Print finishing

Customer magazines B2B print Customer magazines B2C print Employee media print Annual reports print Image brochures Print catalogues Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online Social media projects

    

2.10. 2.11. 2.12. 2.13. 2.14.

Book cover Book typography, layout Book illustration Book design Print finishing

Participation fee

 160 Euro, 180 $ US, 140 £  080 Euro,090 $ US, 70 £  040 Euro,045 $ US, 35 £  Participation in this category is free when you take part with an entry in a red or orange labeled category.

T H E G OA L S O F T H E C O M P E T I T I O N The objective of the comeptition: Exchange of creative ideas. There are competitions in a lot of countries on corporate media, books, corporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange of ideas at the international platform. This is why the call for entries is send to more than 9000 designers, custom media specialists, book publishers and magazines worldwide. Further objectives of the competition:  Disclosing trends: The results of the competition give everyone the opportunity to classify his or her object in international comparison, and to quickly execute optimisation measures for his or her own product.  Impact outwardly: Winners report intensively on the Awards they

have won, on their websites and in print media. They thus underscore their standards of quality and at the same time get involved in their own advertising.  Think tank: Publication of the winners in the ICMA‘s Almanac and

on www.icma-award.com promote their own creativity.

Magazines print Trade Magazines print Magazines online Trade Magazines online Social media projects

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E J U RY O F T H E 8 TH I C M A

The jury of the 8th ICMA (from left):         

Katharina Reitan, Media Training, Vienna Meike Quentin, CEO, Das Amt, Kiel Prof. Eberhard Wolf, Art-Director, Luxemburger Wort Nadja Zobel, Art-Director, Mareverlag, Berlin Michael Adams, Editorial-Design, Switzerland Claudia Eustergerling, Claudia Eustergerling Design, Luxembourg Christian Baun, Art-Director GreyWorks, Copenhagen Ilga Tick, Creative Director, Gala, Hamburg Pim Nap, Creative Director, Studio Piraat, The Hague

Members of the jury are not allowed to judge their own entries.

S TAT I S T I C S Statistics 376 publications from 27 countries participated in the 8th ICMA. The following awards were given:

8th ICMA Participants Gold Awards Silver Awards Bronze Awards

376 28 39 26

7th ICMA

6 th ICMA 5th ICMA

4th ICMA

3th ICMA

2th ICMA

1th ICMA

419

411

364

389

226

214

194

as well as awards of excellence

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM CHECKLIST ICMA

Schedule: Contest period: You can submit work created between September 1, 2017 and September 30, 2018.

November 30: On November 30 the list of winners will be prospectively published on the website www.icma-award.com

Start submission phase: September 1, 2018

Until December 15: In December, all participants are informed of their results by e-mail.

Deadline: October 1, 2018 Extension of time: Up to October 10, 2018

Until January 31: The certificates are sent by e-mail.

Participation fees:  In most categories, the fee is Euro 160.  In the book category, the fee is Euro 80. Book series: Euro 80 per series.  Logo category: Euro 40 per logo entered.  Participation in green marked categories is free when you take part with an entry in a red or orange labeled category. Student work: Student work can participate in all categories of the competition. Half of the regular fees is payable for student assignments.

The following documents are needed for participation: Part One: Custom Media  1.1. Customer magazines B2B print  1.2. Customer magazines B2C print  1.3. Employee media print

Two different printed issues are needed, e.g. issues 1 and 3 2018.

PDFs of both publications, all pages. Attach PDFs on CD, DVD or USB stick.

 1.4.

Annual reports print

One printed issue is needed.

PDFs of the cover and image part are needed.

 1.5.  1.6.

Image brochures Print catalogues

One printed issue is needed.

PDFs of the publication, all pages. Attach PDFs on CD, DVD or USB stick.

   

Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online

The online prospectuses must also be accessible online. Give five accesses, activated until 31.12. Alternatively, it is also possible to make a dummy for the jury.

You can describe the respective project with the aid of screenshots and short explanations.

The social media projects must also be accessible online.

You can describe the respective project with the aid of screenshots and short explanations.

These are subcategories to which you can even submit parts of your publication. Send a publication for each subcategory in which you would like to enter. Mark with post-its the pages that you want assessed.

PDFs of parts of a publication to be entered in subcategories are needed.

Send a printed book in each case.

PDFs of each book are needed: Send the cover and some inside pages that represent the book well.

1.7. 1.8. 1.9. 1.10.

 1.12. Social media projects

           

1.13. 1.14. 1.15. 1.16. 1.17. 1.18. 1.19. 1.20. 1.21. 1.22. 1.23. 1.24.

Concept Front pages Cover- and cover story Typography, layout Photography Photo reportage Visualisation Visual story telling Alternative story telling Infographics Illustration Print finishing

Part Two: Books  2.1. Academic works, educational textbooks, schoolbooks  2.2. Children‘s and young people‘s books  2.3. Guides and non-fiction  2.4. Art books  2.5. Photo books  2.6. Book series  2.7. Corporate books  2.8. Innovative book ideas  2.9. General literature     

2.11. 2.12. 2.13. 2.14. 2.15.

Book cover Book typography, layout Book illustration Book design Print finishing

Book series: It will suffice to send three different copies of a book series.

Send one book for each subcategory in which you would like to enter.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM CHECKLIST ICMA

INTERNATION CORPORATE MED AL IA AWARD

Silber Award Hiermit erhält das

CI Magazin Hoffmann und Campe X

den icma Silber Award für vorbildliches Konzept und Design in

Fotografie

der Kategorie

Am siebten icma – International Corporate Media Award aus 16 Ländern beteiligt. – haben sich 419 Publikationen Der Wettbewerb wurde 2010 gegründet und wird International Editorial-Design vom and Research Forum veranstaltet. Der Wettbewerb hat das Ziel, den Informationsau stausch über Corporate Bücher und Zeitschriften Medien, Corporate Design, auf internationaler Ebene zu fördern. In diesen Kategorien wurden Preise vergeben: Kundenzeitschriften B2B, Kundenzeitschriften B2C, Imagebroschüren, Bücher, Mitarbeiter-Medien, Annual Logos, Geschäfts-Ausst Reports, attungen, Zeitschriften, Cover und Coverstory, Fachzeitschriften, Titelseite, Typografie, Fotografie, Foto-Reportage, Visual Alternative Storytelling, Storytelling, Visualisierung, Infografik, Illustration, Online und Crossmedia. Ilga Tick Creative Director, Gala Hamburg

Reinhard Sorger Creative Director, Publicis Publishing Erlangen

Christian Baun Art Director, GreyWorks Kopenhagen

Ann Mestdag Senior Editor, Mercatorfonds Brüssel

Rodrigo Faustino commgroup branding Sao Paulo

Meike Quentin Geschäftsführende Gesellschafterin Das Amt, Kiel

Michael Adams Editorial Design Zürich

Katharina Reitan video. blogging. wording. training. Wien

Claudia Eustergerling Claudia Eustergerling Design Luxemburg

Eberhard Wolf Professor für visuelle Kommunikation München

What Awards are there? There are Awards in Gold, Silver and Bronze. There are, moreover, Awards of Excellence, presented for outstanding individual performance, for example, for the cover and cover story, photo reportage, illustrations, infographics or the concept of a publication as a whole.

AMD

From which countries the submissions come from? Traditionally, the ICMA is very well positioned in the German-speaking world. A great deal of presentations for this independent contest come from Germany, Switzerland and Austria. Within Europe, designers, inter alia, from Denmark, Finland, Belgium, Portugal, Slovakia and Hungary have taken part. Outside Europe, submissions were also received from Singapore, India, Australia, New Zealand, Canada, USA and Russia.

The certificate shows the publication that has won, the category and at the bottom the signatures of each member of the jury. The following documents are needed for participation: Part Three: Corporate Design  3.1. Logos NEW

Set up per logo a sheet in DIN A 4 format, add a description at the bottom and write your address on each sheet.

PDFs only are allowed in this category. Send submissions to mail@icma-award.com

 3.2. Logos REDESIGN

Set up per logo a sheet in DIN A 4 format, place the old logo on the left side, the new on the right side. Add a description at the bottom left and write your address on each sheet on the right side

PDFs only are allowed in this category. Send submissions to mail@icma-award.com

 3.3. Corporate Design

Set up tableaus in DIN A 4 landscape format, on which example applications are shown. A maximum of 20 tableaus is permitted.

PDFs only are allowed in this category. Send submissions to mail@icma-award.com

Two different printed issues are needed, e.g. issues 1 and 3 2018.

PDFs of both publications, all pages. Attach PDFs on CD, DVD or USB stick.

 4.3. Magazines online  4.4. Trade Magazines online

The online prospectuses must also be accessible online. Give five accesses, activated until 31.12.

You can describe the respective project with the aid of screenshots and short explanations.

 4.5. Social media projects

The social media projects must also be accessible online.

You can describe the respective project with the aid of screenshots and short explanations.

PDFs of parts of a publication to be entered in subcategories are needed.

Part Four: Magazines  4.1. Magazines print  4.2. Trade Magazines print

           

4.6. 4.7. 4.8. 4.9. 4.10. 4.11. 4.12. 4.13. 4.14. 4.15. 4.16. 4.17.

Concept Front pages Cover and cover story Typography Photography Photo reportage Visual story telling Visualisation Alternative story telling Infographics Illustration Print finishing

You have further questions? International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch Germany Email: mail@icma-award.com Phone: +49 21 59 91 16 15

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM MARKETING WITH THE ICMA

The ICMA is also to be a marketing instrument for prize winners. Here you see examples of how winners report on the Awards they have won on their websites and in print media. Trade and specialist media also report on these results. It is always good to throw a positive light on oneâ&#x20AC;&#x2DC;s work both for customers as well as the public at large.

SPH Magazines, Singapore, reports on the awards that the magazines of this publisher have won at ICMA.

ICMA plays a special role in the Germanspeaking world: The results of the ICMA and other competitions are used to create an agency ranking. The number of awards is a quality criterion.

The magazine for advertising and media Horizont reports on the awards for Swiss media at the ICMA. It shows excellent work by Migros, a company that operates supermarkets.

The Spotlight publishing house, which publishes language magazines, reports on its awards at the ICMA in social media channels.

Edeka SĂźdwest reports on its Award of Excellence for a Sustainability Report.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM PA R T I C I PAT I O N I N T H E C AT E G O R I E S F O R L O G O S A N D I D E N T I T I E S

This is how you participate in the categories for logos new, logos realunch and identities, In the category for business stationery, the entire range of stationery can be submitted, but only as Pdf, not with original examples. Participation in the categories logo NEW and logo RELAUNCH

Participation fee in the categories for logo and business stationery:

Please lay out horizontal-formated tableaus in DIN A 4 size. (DIN A 4: hight of 210 mm and width of 297 mm.) Submissions in this categories may only be sent as Pdf and by e-mail: mail@icma-award.com We will confirm the receipt of your submission by e-mail.

Category 3.1. and 3.2: For each logo the fee is 40 Euro.

Category 3.1. logo NEW

Category 3.2. logo RELAUNCH

Category 3.3.: For every identity (business stationery) the fee is 160 Euro.

Top centre

OLD LOGO

Bottom left

Bottom right

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him.

Name of Company Person to contact Street Postal code and City COUNTRY Email

w Catwalk is oneTop of thecentre: leading sources in Poland dedicated to the law and policy. e team of authors Bott om left : field of fashionBott om right: cialist intellectual property of the brand’sto name grouped together to form icon. We The newlawyers. logo. e first letters Explanations the(“FLC”) were  Company name or an name eface with serifs, so the lettering has smooth, soft lines. We decided to use capital letters and to enlarge the letter “L” for logo in English of the person which enters ment. It’s also italicized. e letter “L” becomes the logo’s axis and balances this complex design, with horizontal, vertical, language. the logo to the competition. even rounded lines.

Maximum length 650 letters including word spaces.

    

Name of person to contact Street, house number Zip code and city COUNTRY Email

new logo

Bottom left

Bottom right

PAPAJASTUDIO Top centre: Krolowej Jadwigi 237/1 On the left side 31-341 Krakow the old logo. POLAND On the right studio@papajastudio.pl

side the new logo.

Bottom left: Explanations to the logo in English language. Maximum length 650 letters including word spaces.

Name of Company Person to contact Street Postal code and City COUNTRY Email

Bottom right:  Company name or name of the person which enters the logo to the competition.  Name of person to contact  Street, house number  Zip code and city  COUNTRY  Email

Category 3.3. identity (Business stationery)

Top centre

Bottom left But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him.

Bottom right Name of Company Person to contact Street Postal code and City COUNTRY Email

Start page of entries to the identity category: The start page in the category for identities is in the same style as in the logo category. It starts with the logo, a description and the address. The tableaus are created in DIN A4 format horizontally.

Name of Company Person to contact Street Postal code and City COUNTRY Email

Inside pages of entries to the identity category: Add explanations only if necessary. On each page bottom right the address. At least 3 pages and a maximum of 20 pages are allowed. Leave enough white space between the identity examples.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM Y E A R B O O K 8 TH I C M A

icda corporate design Yearbook 8th ICMA Part 3: Logos + Corporate Design. 11

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 .1 . C O R P O R AT E D E S I G N · L O G O S

Fashion Law Catwalk Papajastudio, Krakow, PL Gold Award

Fashion Law Catwalk is one of the leading sources in Poland dedicated to the field of fashion law and policy. The team of authors includes specialist intellectual property lawyers. The first letters of the brand’s name (“FLC”) were grouped together to form an icon.

Pakulski & Partners Papajastudio, Krakow, PL Silver Award

Pakulski & Partners is a high-class law firm serving customers who need the most professional services. While designing a logo, we were looking for the most powerful and sophisticated symbol. We decided on a contemporary definition of a mythic mysterious creature, a griffin. The logo also brings to mind a chip, or a labyrinth.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N · B U S I N E S S S TAT I O N E R Y

Hüttenhölscher Maschinenbau NOW-Medien GmbH & Co. KG, D Award of Excellence

Since the company was founded in 1981, the Hüttenhölscher screw (left) characterizes the logo. The trademark has been simplified for the redesign. The new logo is thus composed of the simplified presentation and the striking new font “Industry Ultra”.

Sobe Miami Watersport Persuaid, D Award of Excellence

The pineapple as a locally known sign of hospitality and a symbol of refreshment has been reinterpreted for SoBe Miami Watersport. We used the jointly developed brand drivers: Open-Mindfulness, Freshness & Force of Elements. This was summarized in the new brand for SoBe Miami Watersport.

SMT Studio Piraat, NL Award of Excellence

SMT is a data corporation that makes complicated data streams visible to its customers. The new logo makes clear at a glance that SMT is a data company. The dots in the logo represent data points that get meaning through the intervention of SMT.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 .1 . C O R P O R AT E D E S I G N · L O G O S

Fundamental change in the RTS brand world: fresher colors, reduced image style in black and white. In future, Logo, content and design elements can be combined fluently.

360˚ RTS Rieger Team Werbeagentur GmbH, D Gold Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N Â· B U S I N E S S S TAT I O N E R Y

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N · B U S I N E S S S TAT I O N E R Y

The new logo is based on the abbreviation of the name of the authority, commonly called “DAC”. The “A” in the middle makes the logo stable, “D” and “C” show openness. The lines are also abstracted in the front view of an airplane. In addition, we have created a color and image concept as well as icons around the logo.

Direction de l’aviation civile Claudia Eustergerling Design, LUX Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N Â· B U S I N E S S S TAT I O N E R Y

PBLQ is a management consultancy engaged in the process of transforming the digital information society in the public sector. A dark blue, radiating authority and confidence, is complemented by a wide range of inviting, radiant colors.

PBLQ Studio Piraat, NL Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM C AT E G O R Y 3 . 2 . C O R P O R AT E D E S I G N · B U S I N E S S S TAT I O N E R Y

The agency writes: “The pineapple as a locally known sign of hospitality and a symbol of refreshment has been reinterpreted for SoBe Miami Watersport.“ The logo is used on a variety of advertising materials and appears fresh and distinctive on the Web, on posters, etc.

Sobe Miami Watersport Persuaid, D Award of Excellence