Coaching for
success and fulfilment A lot of the time, business owners can get so caught up in in their business that they become lost in the noise within their own minds. Amanda Daly explains why coaching can help – and why it isn’t just a desperation measure for companies in trouble WORDS BY EMILY MILLER
A
s with any business, there has been a great deal of change in the last five years since the inception of Amanda Daly’s coaching company, The Turnaround CEO. “One of the biggest changes for my business has been realising people’s perception of what it is that a business coach does – what it means for business leaders to seek a business coach out.” When I ask her what she has discovered, she explains: “There can be a stigma for business owners around coaching. People appear to associate coaching with failure, or something they are doing because their business has a problem, that they need a coach to save their business. “I am working on changing this perception. Coaching promotes strength, success and growth within a leader and therefore the company culture as a whole – it isn’t something to only bring in when a company is
in trouble; it’s a proactive way to create more success. Amanda has experienced a great deal of evolution within her business over its five years. I ask her how her own experiences as a business owner have shaped how she helps other owners and leaders: “I practise what I preach. I know that with the growth of my own company I have needed to be open to change – to continuously evolve and adapt in order to thrive.” Thriving and not just surviving is hugely important to Amanda, as this writer and our readers know that the birth of TTCEO came about because of her own burn-out in her previous career. “I know what it means to be successful and hugely unfulfilled at the same time, and so many business owners feel this strain when they needn’t see it as some sort of unfair pay-off price to success.” Work becomes an addiction, and it can take over.
COACHING PROMOTES STRENGTH, SUCCESS AND GROWTH WITHIN A LEADER AND THEREFORE THE COMPANY CULTURE AS A WHOLE
A successful business will often follow a pattern of growth, with more hiring, more premises and more responsibility; too often leaders can become swallowed up with the pace of this and struggle to adapt to change. A different style of leadership is required for each chapter in a business as it evolves. So, what can be done? How do you enjoy the success and feel capable as it grows? “There needs to be outside support, someone in a leader’s corner who is holding a mirror up to them and helping them to evolve,” says Amanda. “A coach brings an outside perspective for a business leader. We make them take a step back, look inside their business, turnaround with a different lens to see the business in a different way and make the changes which support their success.” To find out more about what a coach can offer, visit theturnaroundceo.co.uk. NICHE | 41
