Entering
awards in 2022 Why applying for an award is good for your business WORDS BY SIDDIQA REININGHAUS
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any of us experienced the same dilemma Alice expresses during lockdown. We all wanted to escape the global pandemic and be somewhere other than those unforeseen circumstances. This is why the Niche Business Awards 2021 ceremony was so much more appreciated by more than 550 guests who danced the night away. After such a surreal 18 months, this year’s theme was a Mad Hatter’s Tea Party. The pandemic left so many of us feeling lost down the rabbit hole and the night was symbolic of emerging from it. Headline sponsor, Fraser Stretton, were thrilled to be part of this year’s awards. They commented on the event: “A fantastic night with a fantastic turn out with such a long wait to physically get back into a room with so many people. “We thoroughly enjoy being involved with Cross Productions and for us to be the headline sponsors is a culmination of all the hard work we’ve undergone as business partners and hope to continue this relationship moving forward.” 62 | NICHE
Awards and why they’re good for business
Awarding ceremonies go beyond recognition and commemorating influential work ethic. Attending or sponsoring these events demonstrates determination to your company’s clients and competitors. It gives your business an edge over your competitors because it shows you’re networking and advancing outside of your business’s niche. It’s also a fantastic way to treat your team to a great night out – and if you win, it produces employee pride and recognition. Submitting an application provides you with the opportunity to review your business’s goals, see how far you’ve come, and encourages you to make changes for the future success of your company. Award ceremonies construct a unique marketing opportunity, and the chance to learn from other business leaders who also share a passion for progress and business development. Niche Magazine and our publishers Cross Productions were delighted to attend the Leicester Curry Awards in September, and we were ecstatic to be finalists at the Enterprising Women Awards 2021 in October. Other awards events that took place include the Leicestershire Law Society Awards, and Furnley House Community Award takes place this November 18. In the following pages we’ve interviewed award winners from our very own Niche Business Awards 2021 to see how they’ve benefitted.
