NICHE FEATURE
A Picture speaks a thousand words...
which you need to update every year Advice for business owners on how to use images in the most effective way WORDS BY LEVITHA BIJI
A
s a business, you should to have a regular photoshoot of your staff and your working environment to help boost your engagement with customers. But why is it so important to have headshots of your staff? The answer is simple: it makes your customers feel familiarised with your company and puts a face to the name, if regular correspondence is conducted via phone calls or emails. Having images to represent your business is vital. As the old saying goes: “A picture speaks a thousand words.” People are visual, in fact visual sense is the highest sense one can have. If you have images representing your business, it gives the customer an idea about how you work, your role and what you do.
Why do businesses need regular photoshoots?
Imagine your company with an outdated photoshoot and a company with the most current images of staff and their office. The difference will be vast to
customers, as they will relate more to the updated images. Having current, fresh images will make the interaction between your customer and yourself more pleasant, as they will have an exact image of who they are talking to; it becomes personable and real rather than having a feeling that you are talking to someone random on the phone.
What is a regular photoshoot?
A yearly refresh is recommended by Hitz Rao, especially if you have a fast-moving business. Everyone changes through the years; people have new looks and follow new trends, almost like the fashion industry, which changes every season! If you are still using a photoshoot over three years old, you should think about updating it. People want to see a new picture of you! If you are still uncertain about having updated images for your business, think about how it would look without any pictures. Not great? Then have your professional images taken today.
A YEARLY REFRESH IS RECOMMENDED BY HITZ RAO, ESPECIALLY IF YOU HAVE A FAST-MOVING BUSINESS
Hitz’ tips!
Consult and discuss is key. The most crucial part about planning your photoshoot is getting in touch with the photographer and discussing your specific needs. Whenever you book a photographer, discuss the shoot criteria including any inspiration you have. Make sure the inspiration you present is directly related to your needs and goals.
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