NICHE FEATURE
A dynamic
workforce The heart of any business is its workforce. A Leicester digital company tells Emily Miller how growth for them has come from creating a team who not only feel content in their work, but who feel inspired too
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xpanding on a team may not have been top of the agenda for every business, but for Axies Digital Director Harmeet Singh the year has been one of growth, “In the last year we have gone from the two of us to a team of eight. It’s been a natural journey, because I believe recruitment is a two-way process in finding the right fit.” Asked how this has happened, he explained that their hiring process is more about discovering the core strengths of the candidate. “It’s important individuals can flourish in our environment and we’re not for every marketer. First impressions can create bias opinions. So, we’ve got to have a number of touch points to create a comfortable fit for the long term. A strong team is how we
give clients great value.” At pre-interview stage, candidates are given the opportunity to ask questions, something which Harmeet feels creates a better understanding of one another: “By introducing this recruitment stage, we have found that those who aren’t a good fit, self drop out. “We’re fairly specific, so we don’t have a huge number of applicants. For this reason, we’re able to offer the opportunity for candidates to co-work in our office for the day. We get to spend enough time with them, and they get to see if there’s a fit with the Axies team. This filters the pool of candidates to a selection who are genuinely aligned to how we work.” This idea of building relationships extends to the
THIS IDEA OF BUILDING RELATIONSHIPS EXTENDS TO THE WAY THE TEAM WORK TOGETHER
way the team work together too, as Harmeet explains: “It’s important we train and learn away from client projects. For example, our creative team have weekly fictional design briefs in a limited time. This trains them to develop ideas efficiently without client pressures. It’s proven to be a really great way of keeping people’s creativity sparking!” Highlighting the brand’s personality, this collaborative activity is something which runs through the culture of the company, proving that collaboration and progression are key to creating workplaces that are dynamic and engaging for everyone. For marketing from a passionate and dynamic workforce visit axies.digital NICHE | 77
