CONCEPTS PHOTOGRAPY DESIGNING MOVIES ETC.
2014 | true. is a product from storm&sterck
TRUE #01
The
CONCEPTS
mag. 2014
CONCEPT with style. DESIGN WITH PASSION
E DESIGN WHER ON THE FOCUS IS FEELING!
CONCEPTS
DESIGN
MOVIES
PHOTOGRAPY
- BRANDING - INTERIOR - LOGO'S - ETC.
- PACKAGING - WEBSITES - BROCHURES - ETC.
- BUSINESS MOVIE - LEISURE/SPORTS - HOTELS - ETC.
- PRODUCTS - FASHION - PORTRETS - ETC.
true. | 1
adjective, tru路er, tru路est, noun, adverb, verb, trued, tru路ing or true路ing.adjective
1. being in accordance with the actual state or conditions; conforming to reality or fact; not false: a true story. 2. real; genuine; authentic: true gold; true feelings. 3. sincere; not deceitful: a true interest in someone's welfare. 4. firm in allegiance; loyal; faithful; steadfast: a true friend. 5. being or reflecting the essential or genuine character of something: the true meaning of his statement.
true. | 3
editorial true. magazine
THAT SPECIAL FEELING WHEN YOU KNOW "YAY! THIS IS IT"! BECAUSE YOU DON'T KNOW WHAT YOU'VE GOT TILL IT IS GONE, RIGHT?
ME: NOﾃ記LA
A
ll of a sudden you know it is there: the
Bit crazy but that is what you have to be to get
truth! How do you capture the Truth anyway? How do you get this special moment where everything is right?
theTruth anyhow. Working together with Renﾃｩ van Manen who is a very talented photograper & movie maker (www.stormsolutions.nl).
But how do you recognize the Truth? By following your gut feeling; that is the only way accoring to my idea. Truth is about feeling not about knowing in the head. That special feeling when you know "yay! this is it"! Well hold-on, because we are all looking for that feeling, so how do we get it??? Well, welcome to my World. Specialized in capturing the Truth, Your Truth! That is why you are now reading this magazine true. Who am I and why do I know the Truth anyway? I'm a creative designer from the Netherlands. Like to travel, follow my passion in live, design concepts and share them with you.
Off course I'm not only capturing my Truth in life but I can capture yours as well! Yes, that will get you curious doesn't it? How do I do it? And what can I do for you? Please just read true. magazine and find out the Truth about photography, designs, concepts, and all sorts of other nice stuff I would like to show you! Get inspired & get in touch! THE TRUTH IS HERE. +++
true. | 5
FASHIONSHOOT for Misura Netherlands
PACKAGE DESIGN for Lattemento Netherlands
content true. magazine
TRUE #01
The
CONCEPTS
mag. 2014
sections • DESIGN • CONCEPTS • PHOTOGRAPHY
BOOK & BRAND DESIGN for Street Food India
PORTRAIT PHOTOGRAPHY for Dutch Underwear Company
true. | 7
CONCEPT BY STERCK NOﾃ記LA
verb (used with object) 1. to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form and structure of: to design a new bridge. 2. to plan and fashion artistically or skillfully.
Thuis ook relaxen? Geniet van een heerlijke koffie!
lattemento www.lattemento.nl
!
tip do
ka
true. | 9
CONCEPT BY STERCK NOELLA
This is a concept for a Coach & Psychic I worked very closely with RenĂŠ in this project; I had a vision of the total concept and RenĂŠ took the pictures so that the concept worked out very well. I needed it to be very light and white because I wanted to capture the lightness of the person.
editorial true. magazine
A
s a designer I visualize peoples dreams and ideas. That is the very cool part of my job. You can turn their dream in to reality with colours, photo's and objects.
Because I work intuitive the whole idea of the design starts growing as we speak. I can see what the customer needs as a vision in my head. The only thing I need to do is get it in the computer. I really like to work out the whole concept. I like synergy; things have to fit and have to be symmetrical otherwise there is a dis-balance. And I do not like dis-balance. When there is a certain harmony in a design the customer feels at easy, and their customers as well so then the design feels right! It has to tell the story right in one time! You only get one chance to make a good impression, right?
I work with moodboards wich I call: DNA-boards. First I start to unravel what the product or company is about; what isn't said but what is feelable? As my mind communicates in pictures I can see the concept as I am walking in the building. I know what drives the customer and how to talk to them in pictures. So when you have an idea of what the company is about than you have an idea how to communicate to their customers; and that is the real essence, the DNA of the company. When we have discovered the true DNA then I can make the design; and if that is a logo, business brochure, website of catalogue > for me that is all the same! Because pictures say more than a 1.000 words. THE TRUTH IS HERE. +++
ĂŠ
Noella
true. | 11
Puur
Ruimte
Serenitei
Inzicht
Wijsheid
Sereniteit
Blij
Inzicht
Een boek over
lifesty
it
Wit
Samen
Verwondering
Transparant
Eenheid
Authentiek Dit is het boek van
Soul&Spirit mediumschap
yle laat je inspireren, lEEF met je hart DNA Board Soulconsultancy
true. | 13
Concept for Soulconsultancy For this coach I've created a very light and breazy concept which contains: - website, logo, photography (by Storm), movie (by Storm), business cards, and book.
true. | 15
official logo
eten van de straat was nog nooit zo lekker
the book
photography by Mirjam Letsch film én kijken we
vanavond eTen we: PAPADAM & MINTCHUTNEY SAMOSA & KORIANDERCHUTNEY MAISBOLLETJES & TAMARINDECHUTNEY LASSI MASALA CHAI
Menu
suggesTie
Street Food India
71
HD 2013 KOOKBOEK Streetfood India.indd 70
02-04-13 15:50
HD 2013 KOOKBOEK Streetfood India.indd 71
02-04-13 15:50
Concept for Street Food India
nooit zo
lekker
Made with by
Made with by
ith Made bwy
eten van
at was
de stra
eten van de straat was
er
it zo lekk
nog noo
eten van de straat was nog nooit zo lekker
eten van de straat was nog nooit zo lekker
Een Street Foo Vietnam producd t streetfood-world .com
t was nog
de straa
lekker
Een Street Food Vietnam product streetfood-world.com
eten van
was nog nooit zo
nog nooit zo lekker
STREET FOOD INDIA
eten van de straat was nog nooit zo lekker •
vegetarische recepten: gezond, slank, eenvoudig, kleurrijk én lekker!
•
interactieve inhoud met koppelingen naar video en muziek
•
4 ‘kom je bij me eten?’ fotokaarten achterin het boek
•
speciaal opgemaakte menupagina’s als aankleding van de tafel
•
van elk verkocht boek gaat 50% van de winst naar de dagelijkse warme maaltijd van de kinderen op de school van Duniya Education in India
Wij lekker eten. Zij lekker eten.
et Food Een Stre product Vietnam -world.com streetfood
ith Made wy b
eten van de straat
Food Een Street oduct Vietnam pr orld.com streetfood-w
Made with by
mini cards for packaging
Een Street Food Vietnam product streetfood-world.com
Together with photographer Mirjam Letsch we have created this concept called Street Food. This project is created to support a school in Duniya and centre in Vietnam for Duniya Foundation. The concept contains: website, logo, book, cards, packaging and products.
Sales display
true. | 17
official logo
eten van de straat was nog nooit zo lekker
the second book
Concept for Street Food Vietnam Together with photographer Mirjam Letsch we have created this concept called Street Food. This project is created to support a school in Duniya and centre in Vietnam for Duniya Foundation. The concept contains: website, logo, book, cards, packaging and products.
photography by Mirjam Letsch
true. | 19
nIEuwsgIErIg
MJAMMIE!
gEnIEtEn
pAssIE
sAMEn
lIEfdE
buItEn
bEwustE kEus
posItIEf
fun
In hEt lEvEn stAAn
gEzond
lIEfdEvol
glAMour
bEwust
klEurrIJk
JEzElf zIJn
Fashionably bewust
&
Eko Magazines
Fun Kleurrijk Positief Bewust Samen Verbinding Alle beetjes helpen Het verschil maken Liefde
Gezo nd & Be wu
Genieten van levende wezens
st
Onvoorwaardelijke liefde Stijlvol Eigentijds
Glanour
In het leven staan Kritisch Jezelf mogen zijn Mjammie! Gezond Bewuste keuzes maken
y/ Funn
Naar buite n!
Goed voor jezelf en de wereld om je heen
Merken inspiratie
HEMA • Marqt • Natuurwinkel Rivièra Maison • HK Living • Zusss DELICIOUS • Buitenleven EkoPlaza • Body Shop
DNA Board Vegafabulous
true. | 21
ISGOOD ten, ige & zoete taar Superlekkere hart fabulous fingerfoodies, ijke verheerl en ches & o n u l y l e uffett lov dinerb
the agenda
Concept for Vegafabulous For a vegetarian caterer we have designed this colourfull concept. Including photography (by Storm), website, logo, stationary, brochure, banner and 2013 year agenda.
november week 46
I
I
maaNDag
08
DINSDag
09
woENSDag
10
DoNDERDag
11
VRIjDag
12
zatERDag
13
zoNDag
14
NDS! IES! FRIE FRND
twEEtwEE z’N z’N mEt mEt lEukER lEukER zoVEEl ISN zoV IS EEl zIjNzIj EN VEggIE VEggIE Sam SamEN k k koo koo EN EN uIt ) uIt END)(IN VRI(IN jE END Ig VRI NoDIg NoDjE hEmEl! DE hEm DE El! VaN NRRE N VaN RRE StE StE s! s! lou lou bu bu vegafa DE veg DE afa
the fullest, live your life to live it absolutely vegafabulous!
3
september week 40 MAANDAG
DONDERDAG
I
04
01
DINSDAG
VRIJDAG
02
05
WOENSDAG
ZATERDAG
03
06
P.E.A.S.FULL FOOD
PURE: SIMPLE & NATURAL // ETHICAL: ANIMAL FRIENDLY & FAIR // ATTENTIVE: COOKED & EATEN WITH CARE // SUSTAINABLE: PLANET FRIENDLY //
ZONDAG
07
Bedenk deze week eens waarom het zo goed voelt om een veggie te zijn voor jou?!
true. | 23
trots
sophisticated
vakmanschap
doordacht & stijlvol
kwaliteit ĂŠn smaakvol
gedistingeerd
betalen voor kwaliteit
verfijnde cultuur
smaakvol cabaret
exquise: 1,6 x beslag aanschaffen -> ga voor kwaliteit
woonkeuken
vrijheid
authentiek
verfijnde muziek smaak: jazz
modern vs comfort
jazz foto’s
Naam & onderzoek:
ba sics
Mi Satori
Funtion follo ws For m
met volge n va n tre nd s ide ntiteit be houd va n eig en
Degelijk me rk in nie uw jas je
Merken inspiratie
IWC • Fortis Sigg • Corneliani Brioni • Canali Todd’s • Tommy Hilfiger VT Wonen • Eigenhuis & Interieur Albert Heijn • HEMA Rivière Maison British Indigo Artemide • RL Home collection
Eigentijds & authentiek
Deta ils zij n be langr ijk
DNA Board MiSatori
true. | 25
• PAY OFF: touch, feel and know. - men raakt het product altijd aan - dan voelt men het product - dan weet je:
> rationele actie > emotie > dit is een Mi Satori!
AuBERgINE: gevoel, bewustzijn, elegantie TAuPE: Neutraal, warm
G
mat nikkel 76 x 76 mm
www.mi-satori.com
glans nikkel 89x89 mm
www.mi-satori.com Wallebroek Benelux B.V. • Pascallaan 88 • 8218 NJ Lelystad, Nederland • info@wallebroek.nl T. +31 (0)320 - 29 55 99 • F. +31 (0)320 - 29 55 90 • www.wallebroek.nl
Gebruiksaanwijzing + DD sticker: Pantone速 5115
DUTCH LABEL ronde variant
wit / aubergine
Pantone速 412
Pantone速410
king Binne nz ijde ve rpak
Verpakking in PMS
Verpakking in DD
true. | 27
trots
stijlvol
vrijheid
doordacht
oog voor detail
design & afwerking
goede smaak
vakmanschap
stand out in the crowd
overzicht
finishing touch
authentiek
exquise: 1,6 x beslag aanschaffen -> ga voor kwaliteit
veilig
solide
WALLEBROEK BEKROONT
UW
INTERIEUR
DNA Board Wallebroek
front back
Correspondentie set:
WALLEBROEK BEKROONT
front
UW
INTERIEUR
Pascallaan 88 | 8218 NJ Lelystad | The Netherlands Telefoon +31 (0)320 29 55 99 | Fax +31 (0)320 29 55 90 info@poppers-wallebroek.nl | www.poppers-wallebroek.nl
back
WALLEBROEK BEKROONT
UW
INTERIEUR
MICheL A. STruIJK Business unit Manager +31 (0) 654 651 688
Pascallaan 88 | 8218 NJ Lelystad | The Netherlands Telefoon +31 (0)320 29 55 99 | Fax +31 (0)320 29 55 90 info@poppers-wallebroek.nl | www.poppers-wallebroek.nl
WALLEBROEK BEKROONT
UW
INTERIEUR
Pascallaan 88 | 8218 NJ Lelystad | The Netherlands
Bank 63.25.63.966 KvK Flevoland 20037106 | BTW NL.004405286.B01 IBAN NL71FVLB0632563966 | BIC FVLBNL22
Website voorstel:
true. | 29
C O N C E P T P R E S E N TAT I E concept uitwerking:
“stationary & do not disturb signing”
Gouden preeg rand Logo als lakzegel Perkament papier
Hotel de l’Europe amsterdam
Hotel de l’Europe amsterdam
Hotel de l’Europe amsterdam
Hotel de l’Europe amsterdam
Hotel de l’Europe amsterdam
A5 envelop Hotel de l’Europe amsterdam
Hotel de l’Europe amsterdam
nieuwe doelenstraat 2-14 | 1012 cp Amsterdam | The netherlands tel. +31 (0)20 5311711 | hotel@leurope.nl | www.leurope.nl
DO NOT DISTURB
päivi Hagendoorn human resources manager tel. +31 (0)20 5311626 | phagedoorn@leurope.nl
visitekaartjes
voor- en achter
Celebrate timeless elegance!
Hotel de l’Europe
nieuwe doelenstraat 2-14 | 1012 cp Amsterdam | The netherlands tel. +31 (0)205311 777 | fax. +31 (0)205311 778 | hotel@leurope.nl
A4 briefpapier
v
DND kaart
C O N C E P T P R E S E N TAT I E concept uitwerking: “f&b thema’s”
Hotel de l’Europe
menu
Hotel de l’Europe
H o o F d s tA d B i s t r o
menu
menu
Celebrate timeless elegance!
Celebrate timeless elegance!
Celebrate timeless elegance!
amsterdam
Hotel de l’Europe
amsterdam
amsterdam
roomsErvicE
Bord EAU
delfts blauw thema
Baroque paars thema
renaissance goud thema
• authentieke producten
• exclusieve keuken
• exclusieve roomservice
“Hoofdstad Bistro”
“Bord eau”
“private dining”
vi
PITCH & PROPOSAL for Hotel de l' Europe Amsterdam Designing the complete corporate design for this luxury hotel in Amsterdam.
true. | 31
Packaging & Concepting for Lattemento This company is selling coffee products worldwide. They've hired me to design their packaging. Even special products like Mothersday gifts etc.
true. | 33
JOTTe. 28 juni 2013 | geen
losse verkoop
OH!
my movie online.
letlove
rule forever; on the wall
pics
http://www.soulconsulta
online magazine
ncy.nl
lOve cOTTON cake
carmen. | 001
Concept for Online Magazine maker For a designer I made a very cool and trendy concept; the logo contains 4 different dessins which we use in packaging, patterns on the website, stickers etc.
Oh my Oh my GLOSSY... GLOSSY...
logo with 4 dessins
Oh my Oh my Oh my Oh my GLOSSY... GLOSSY... GLOSSY... GLOSSY... Oh my Oh my GLOSSY... GLOSSY...
true. | 35
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