Noella Straakenbroek: as a designer I visualize peoples dreams and ideas. That is the very cool part of my job. You can turn their dream in to reality with colours, photo's and objects.
Because I work intuitive the whole idea of the design starts growing as we speak. I can see what the customer needs as a vision in my head. The only thing I need to do is get it in the computer.
I really like to work out the whole concept. I like synergy; things have to fit and have to be symmetrical otherwise there is a dis-balance. And I do not like dis-balance. When there is a certain harmony in a design the customer feels at easy, and their customers as well so then the design feels right! It has to tell the story right in one time! You only get one chance to make a good impression, right?
I work with moodboards wich I call: DNA-boards. First I start to unravel what the product or company is about; what isn't said but what is feelable?
