Brand Book of Iliyard

Page 11

Values Our core values define our brand persona and decisions made

Like-minded professionals meet at Iliyard, forming a communi-

throughout business and communication. Our values are

ty. We engage with our customers, partners, employees and

aligned with our target audiences’ desires and needs, we are

communities with flexibility to achieve goals.

determined to creating an atmosphere fittings these principles.

After extensive analysis and observation of market dynamics around the emerging business district of Tbilisi, we concluded

Iliyard creates a space for business opportunities, networking,

that Iliyard should not solely position itself as a building in

and ambiance to enjoy your time. We know our customers are

which fancy offices are available for rent. As a brand, Iliyard is

respectable people, who enjoy comfortable and magnificent

in a unique position to build a strong identity with a mission

lifestyles. That’s why we cover all essential and administrative

and vision to greatly contribute and lead the development

needs. We want them to feel we care about details from the

processes of the new business center that is being built on Ilia

moment they step into the lobby, while walking to their office,

Chavchavadze Avenue in Vake.

or having a fulfilling break so that they can focus on growing their businesses.

Sophistication

Legacy

Our approach is upper-class, glamorous, charming and classy.

We strive for building a cultural and economical center on the avenue under the name of Ilia Chavchavadze, who played a major role in the creation of Georgian civil society.

Exclusivity The appeal of our business center is being a part of the exclusive community.

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