Brand Book of Iliyard

Typography Typography is another critical part of our brand system. Given the characteristics of our brand, we have carefully selected the Serif fonts for Iliyard. While the lettering of the logo is created using Perpetua typeface, all written communications of Iliyard are done using the Marcellus font family. Marcellus is a set of ﬂared serif typeface families, inspired by classic Roman inscription letterforms. These elegant fonts exude clarity and beauty for both on-screen and printed materials.

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Brand Book of Iliyard

Published on Feb 16, 2021

NOTAM

In developing a strong brand identity that communicates firmly to its direct customers (organizations) and everyone else in the business district, we generated a strong brand name Iliyard, the meaning of which is twofold. The first part - Iliya - is derived from Ilia Chavchavadze and his unique role in the Georgian society, where he is associated with the growth and development of Georgia. He is and will always have a respected place in the Georgian culture as a successful businessman, politician, writer and most importantly a statesman that laid the ground for the modern Georgia as we know it. The second part - Yard - associates to the area nearby where new business oriented buildings are being built. The lingua-franca element which is represented in the English language, allows Iliyard to carry an international feel to its name. In combination, we get a strong brand name that has a regionally emotional an internationally accepted feeling.

Articles inside

Brand Book of Iliyard

Articles inside

Imagery

Values

Color Palettes

Copywriting

Introduction

Mission and Vision

Email Signature

Typography

Brand Persona